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HISTORY OF LUXGROUP

Our LuxGroup Story

Built With Pride

From just one person in 2005, our founder and CEO Pham Ha, with many years’s experience in the tourism industry, one laptop and one company, and a passion to provide unique travel experiences to luxury travelers to Vietnam and Southeast Asia.

The LuxGroup now has a range of brands with 250 staff, rep offices on five continents, and investments in a variety of businesses such as luxury cruises, transportation, real estate, restaurants, hotels and resorts, and art auctions in Vietnam and Asia.

With a solid infrastructure and ecosystem, LuxGroup claims the guest’s rights with 100% customer satisfaction. The entrepreneur, Pham Ha, and the LuxGroup have won numerous prestigious travel awards.

Our Vision

Asia’s leading luxury travel and tourism company, hospitality, food and beverage provider, and cruise operator.Invest in Tourism + Agriculture + Information Technology.LuxGroup is a group of small giants becoming one of the best private economic groups in Vietnam.

Our Mission

Always have the start-up spirit and sail on the Blue Ocean Strategy.Open up the world's view of Vietnam and Vietnamese people in the past and present.Elevate the values of Vietnam's heritage for authentic and unique travel experiences.

Our core values

Doing business with kindness#Deliveringhappiness and #Touchinghearts is a philosophy that motivates and drives the LuxGroup to grow continuously.Luxury - World-Class - Unique Differences

Our partners

If you want to travel fast, travel alone. If you want to travel far, travel together. We travel with our partners sharing a long term-vision

The Lux Story

From just one person in 2005, our founder Pham Ha, with many years’ experience in the tourism industry

Our People

The LuxGroup was built to last using the 5Ps: Passion, Purpose, People, Planet and Profit. Our own people make the LuxGroup shine
20 YEARS OF INNOVATIONS

Our Brands

A Collection of Small Giants

We have many brilliant ideas and are inviting investment in our new projects, such as cruise ships, hotels and resorts, real estate, and acquisitions opportunities.

Lux Travel DMC

MICE, DMC & Inbound Tour Operator

Consider slowing down and selecting a single destination to fully immerse yourself in your travel experiences. Whether you’re discovering, exploring, relaxing, indulging, or immersing yourselves in local culture and nature, focusing on one destination allows for a deeper exploration.

To meet this evolving demand, Lux Travel DMC, headquartered in Vietnam, has introduced DMCs in each of the 10 South-east Asian countries, along with Sri Lanka, treating each as a standalone destination. With sales representative offices worldwide, local operations, luxury vehicles, five-star cruises, boutique hotels, and travel experts committed to ESG principles (Economic, Social, and Governance), Lux Travel DMC stands as the first company in Asia to declare 100% customer satisfaction and earned Travelife Partner status. Our commitment is to consistently exceed your expectations.

Under the banner of #TouchingHearts, our team of locals and expatriates strives to anticipate and fulfill travelers’ desires. Through dedication and close collaboration with agents and tour operators, we ensure the delivery of authentic luxury travel experiences, leveraging expertise, know-how, and a robust infrastructure. Our ambition is to share our values, mission, and vision with the world.

At Lux Travel DMC, we are built to endure, with a mission to deliver happiness through passion, purpose, people, planet, and profit. We eagerly anticipate the opportunity to serve you or your guests, providing award-winning services across Asia. Learn more at www.luxtraveldmc.com or email us at [email protected]

Luxury Travel

Domestic and Outbound Luxury Tour Operator

With a legacy of over 20 years pioneering innovation and excellence in serving inbound travelers to Asia, Luxury Travel Brand has undergone a rebranding to cater to high-end domestic Vietnamese holiday-makers and those seeking luxury travel experiences abroad.

In today’s travel landscape, the focus is on destinations, experiences, and memories. At Luxury Travel, we curate hand-picked destinations, hotels, and resorts, offering personalized experiences, ultra-luxury travel options, and bespoke MICE services upon request, complete with private tour guides, animators, or tour leaders. Our specially themed tours cater to sophisticated travelers seeking to discover, dream, explore, relax, indulge, experience, and immerse themselves in the nature and culture of Vietnam, as well as host countries across Europe, America, Australia and NZ, the Middle East, and Asia.

Backed by the solid infrastructure and ecosystem of LuxGroup, we have fostered strong relationships and vital connections with local authorities, suppliers in Vietnam, and embassies to facilitate visa processes for outbound travelers. With our wealth of luxury-minded expertise and years of experience, we specialize in crafting unique and unforgettable travel experiences, ensuring memories that last a lifetime. Luxury, to us, is both experiential and personal, and we are committed to surpassing travelers’ expectations, delivering seamless journeys with our award-winning service straight from our hearts to yours. Visit our website at https://www.luxurytravel.vn or email us at sales(at)luxurytravel.vn

Luxury Travel

Domestic and Outbound Luxury Tour Operator

With over 20 years of leading innovation and excellence in serving, originally, inbound travelers to Asia, Luxury Travel Brand has been rebranded for high-end domestic Vietnamese holiday-makers and those who wish to travel abroad in luxury style.

Travel now is all about places, experiences and memories. We, Luxury Travel, focus on hand-picked destinations, hotels and resorts, personalized experiences, ultra-luxury travel experiences, or luxury MICE on request with a private tour guide/ animator/ tour leader. We offer specially themed tours for the most sophisticated travelers who want to discover, dream, explore, relax, indulge, experience, and immerse themselves in the nature and culture of Vietnam and the host countries in Europe, America, Australia and NZ, Middle East and Asia.

With a solid infrastructure and ecosystem of LuxGroup including Lux Travel (Lux Travel Dmc and Luxury Travel), Lux Hotels and Resorts, Lux Cruises and Yachts, Lux Limousine, and many restaurants, we have established a good relationship and ultimate connections with local authorities, suppliers in Vietnam, and Embassies for facilitating visas for outbound travelers.

We are luxury minded experts with many years of experience and know-how expertise in creating unique and memorable travel experiences and creating memories to last a lifetime. Luxury is experiential and personal. We will exceed travelers’ expectations and promise you smooth travel with our award-winning service from our hearts to yours. Visit our website at www.luxurytravel.vn or email us at sales(at)luxurytravel.vn

Lux Cruises Group

Vietnam’s First Boutique Cruise Line ™

Inspired by the legacy of the renowned cruise ship King Bạch Thái Bưởi (1874-1932), Dr. Pham Ha, the founder and CEO of Lux Cruises Group (www.lux-cruises.com), has realized his childhood dream of exploring Vietnam’s coastline. With a vision of deploying 30 cruise ships on Vietnamese waters, Lux Cruises aims to cater to heritage travelers seeking to immerse themselves in Vietnam’s rich cultural and natural heritage, fostering exploration, learning, respect, celebration, and enjoyment.

Established in 2014, Lux Cruises Group stands as Vietnam’s foremost boutique cruise line, boasting over a decade of delivering authentic and exceptional cruising experiences. Celebrating a decade of excellence in cruise tourism, Lux Cruises Group has become an iconic presence in the luxury cruise tourism industry in Vietnam and across Asia.

Comprising six vessels under two brands, Emperor Cruises and Heritage Cruises, Lux Cruises operates in Vietnam’s most picturesque rivers, bays, and archipelagos, including Halong Bay, Bai Tu Long Bay, Lan Ha Bay in the Cat Ba Archipelago, Nha Trang Bay, and soon, the Saigon River and Phu Quoc Islands.

Adventura Travel

Soft and Hard Adventure Brand

Sustainable tourism is based on 6 main pillars: protecting ecological resources, maintaining social and cultural responsibility, creating good jobs for local people, contributing to economic development, satisfying customers, and operating a profitable business. Our Mission is to Create Better Places for People to Live and Better Places to Visit.

At Adventura Travel, we are adventurers at heart. We live, love and breath Asia. Our bespoke active journeys are all about discovering new places, immersive experiences and everlasting memories through active travel, encountering locals, physical activities, breathtaking scenery in the off-the-beaten-tracks destinations in Asia.

You will benefit from having a local tour operator who excels at creating both soft and hard adventures, including trekking, kayaking and motorcycling, fishing tours. You name it, we make it happen.

Adventura Travel

Soft and Hard Adventure Brand

Sustainable tourism is based on 6 main pillars: protecting ecological resources, maintaining social and cultural responsibility, creating good jobs for local people, contributing to economic development, satisfying customers, and operating a profitable business. Our Mission is to Create Better Places for People to Live and Better Places to Visit.

At Adventura Travel, we are adventurers at heart. We live, love and breath Asia. Our bespoke active journeys are all about discovering new places, immersive experiences and everlasting memories through active travel, encountering locals, physical activities, breathtaking scenery in the off-the-beaten-tracks destinations in Asia.

You will benefit from having a local tour operator who excels at creating both soft and hard adventures, including trekking, kayaking and motorcycling, fishing tours. You name it, we make it happen.

Secret Hideaways

Project By Lux Hotels & Resorts

The Secret Hideaways brand is operated by Lux Hotels and Resorts, a member of the award-winning LuxGroup. LuxGroup specializes in luxury tourism, travel, transportation, cruises, yachts, art auctions, restaurants, hotels, resorts, and real estate projects, boasting over 20 years of expertise in the industry.

Inspired by the poetry of Quang Dung, the Soldier and the rugged beauty of the Northwest region, Secret Hideaways, a brand under Lux Hotels and Resorts, exemplifies the creation of a unique brand concept brought to life to provide a truly distinctive customer experience. It stands out as a service brand where its identity remains recognizable even without signage.

Secret Hideaways, located at https://www.secret-hideaways.com, is Vietnam’s first literature retreat designed to capture the essence of poetic nature. Featuring 45 thatched bungalows nestled in Pu Luong’s secluded and breathtaking surroundings, it offers an authentic blend of Thai and Vietnamese experiences reflected in its architecture, design, decor, cuisine, spa offerings, and excursions.

Discover Halong

Destination Management Organization

Discover Halong is a project to promote the development of Halong with starting a travel publication is Experience Halong Guide Book and then a destination travel and lifestyle magazine.

Development orientation as a tourism brand with the minimalist and convenient design provides essential information for trip to Halong area. Discover Halong aims to target the high-end local and foreign travellers who have excellent tastes in both design and content, making sure the team only works with high-quality partners and suppliers.

Discover Halong

Destination Management Organization

Discover Halong is a project to promote the development of Halong with starting a travel publication is Experience Halong Guide Book and then a destination travel and lifestyle magazine.

Development orientation as a tourism brand with the minimalist and convenient design provides essential information for trip to Halong area. Discover Halong aims to target the high-end local and foreign travellers who have excellent tastes in both design and content, making sure the team only works with high-quality partners and suppliers.

The Lux Yacht Collection

A Member of Lux Cruises Group
Sailing the Coast of Vietnam

LuxGroup Is Developing A Fleet Of Two Luxury Vessels. The official unveiling should be sometime in 2025.

“The Lux Yacht Collection represents the next chapter of our long history of industry-leading innovation, and a milestone moment for our company as we continue to capitalize on new opportunities.” says LuxGroup Founder and CEO Pham Ha.

Details surrounding the first superyacht SPIRIT and PRESIDENT of the LUX Yacht Collection reveal about 99 suites and duplex suites, a spa, a salon, several bars/restaurants, a gym, a huge infinity swimming pool, and an outdoor movie theater. To ensure guests’ needs are attended to, there will be enough staff to assist them with personalized services.

LUX Hotels and Resorts

Owns or Part-Owns Many of Its Boutique Hotels

LUX Hotels and Resorts is a major luxury hotel operator based in Vietnam which owns or part-owns many of its boutique hotels and runs others under management contracts, which typically involve, in addition to management services, design, operations, sales and marketing.

Travel now is all about destinations, experiences and memories. Each destination has secrets, stories, and treasures of cuisine, nature, culture, art, heritage, history and people of that land, which is the main attraction for savvy travelers who come to explore, dream, discover, enjoy, relax, and immerse in cultural and natural heritage.

Our designed retreats, resorts, wellness spas, & boutique hotels are synonymous with a unique style – authentic, personal, and sustainable. You feel a sense of place. We believe that every single moment is worth celebrating. Each property celebrates the culture, the people, the nature, and the flavours of the destination it is in. The brand and its slogan have been registered by the National Office of Intellectual Property of Vietnam. Discover more at www.luxhotelsandresorts.com

LUX Hotels and Resorts

Owns or Part-Owns Many of Its Boutique Hotels

LUX Hotels and Resorts is a major luxury hotel operator based in Vietnam which owns or part-owns many of its boutique hotels and runs others under management contracts, which typically involve, in addition to management services, design, operations, sales and marketing.

Travel now is all about destinations, experiences and memories. Each destination has secrets, stories, and treasures of cuisine, nature, culture, art, heritage, history and people of that land, which is the main attraction for savvy travelers who come to explore, dream, discover, enjoy, relax, and immerse in cultural and natural heritage.

Our designed retreats, resorts, wellness spas, & boutique hotels are synonymous with a unique style – authentic, personal, and sustainable. You feel a sense of place. We believe that every single moment is worth celebrating. Each property celebrates the culture, the people, the nature, and the flavours of the destination it is in. The brand and its slogan have been registered by the National Office of Intellectual Property of Vietnam. Discover more at www.luxhotelsandresorts.com

LUXTRANSCO

Our Own Luxury Transportation Fleet

We have our own luxury transportation fleet ranging from sedan cars to limousines and full-sized coaches in Vietnam. We provide a door-to-door pick-up and drop-off service by Limousine. The van features a luxurious leather interior with all the necessary facilities and modern conveniences, including Wi-Fi.

Each van has 9 comfortable seats, a flat-screen television with a premium sound system, and reading lights to ensure a relaxing drive. Phones or laptops can also be charged through the electrical power source (220v), and Wi-Fi is there to keep you connected. Books and magazines are available and you have the chance to stretch your legs on your request.

The drivers have been trained to the highest safety standards to be able to take care of you. This service can be added to any Lux Cruises and Lux Travel so book now and let us take care of your trip all the way from Hanoi. Please contact [email protected] or call us around the clock for further information!

Find cruises suitable to you

Our Luxury Cruises

Vietnam’s First Boutique Cruise Line ™

Emperor Cruises Legacy Halong
Length68mLocationHalong BayCabins10 SuitesTravelers30-40 PaxsPrices> $800
Heritage Cruises Binh Chuan Cat Ba
Length75mLocationLan Ha BayCabins20 SuitesTravelers60 PaxsPrice> 500$
Emperor Cruises Origin Nha Trang
Length35mLocationNha Trang BayTypeDay CruisesTravelers50 GuestsPrice> 120$
Emperor Cruises Legend Phu Quoc (coming soon in 2024)
Length68mLocationPhu Quoc ArchipelagoTypeDay CruisesTravelers150 PaxsPrice> $120
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Contact Us

456 Lac Long Quan, Tay Ho, Hanoi, Vietnam
P: +84-24-3927-4120
H: +84-336-276-996


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