{"id":21232,"date":"2024-01-04T07:19:33","date_gmt":"2024-01-04T07:19:33","guid":{"rendered":"https:\/\/luxgroup.vn\/vietnam-tourism-branding-for-welcoming-18-millions-visitors-in-2024\/"},"modified":"2024-01-04T07:23:14","modified_gmt":"2024-01-04T07:23:14","slug":"dinh-vi-thuong-hieu-du-lich-viet-nam-theo-quan-diem-cua-tien-si-du-lich-pham-ha-chu-tich-ceo-luxgroup","status":"publish","type":"post","link":"https:\/\/luxgroup.vn\/vi\/dinh-vi-thuong-hieu-du-lich-viet-nam-theo-quan-diem-cua-tien-si-du-lich-pham-ha-chu-tich-ceo-luxgroup\/","title":{"rendered":"\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u du l\u1ecbch Vi\u1ec7t Nam theo quan \u0111i\u1ec3m c\u1ee7a ti\u1ebfn s\u0129 du l\u1ecbch Ph\u1ea1m H\u00e0, Ch\u1ee7 t\u1ecbch CEO LuxGroup."},"content":{"rendered":"

\"\"<\/p>\n

\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u du l\u1ecbch Vi\u1ec7t Nam theo quan \u0111i\u1ec3m c\u1ee7a ti\u1ebfn s\u0129 du l\u1ecbch Ph\u1ea1m H\u00e0, Ch\u1ee7 t\u1ecbch CEO LuxGroup.<\/h2>\n

\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 hi\u1ec3u l\u00e0 vi\u1ec7c t\u1ea1o ra v\u1ecb th\u1ebf ri\u00eang bi\u1ec7t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 b\u1ea3o \u0111\u1ea3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 nh\u1eadn bi\u1ebft, ph\u00e2n bi\u1ec7t r\u00f5 th\u01b0\u01a1ng hi\u1ec7u n\u00e0y v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea1nh tranh kh\u00e1c. M\u1ed9t qu\u1ed1c gia t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u du l\u1ecbch \u0111\u01b0\u1ee3c xem nh\u01b0 s\u1edf h\u1eefu ch\u00eca kh\u00f3a v\u00e0ng \u0111\u1ec3 m\u1edf nh\u1eefng c\u00e1nh c\u1eeda c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn \u0111\u00f4ng \u0111\u1ea3o du kh\u00e1ch, \u0111\u1eb7c bi\u1ec7t l\u00e0 kh\u00e1ch qu\u1ed1c t\u1ebf.<\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u \u0111i\u1ec3m \u0111\u1ebfn t\u1ed1t kh\u00f4ng nh\u1eefng t\u1ea1o ni\u1ec1m tin, thi\u1ec7n c\u1ea3m cho du kh\u00e1ch m\u00e0 c\u00f2n g\u00f3p ph\u1ea7n t\u1ea1o \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 h\u1ecd quy\u1ebft \u0111\u1ecbnh \u0111i du l\u1ecbch.
\n\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 gi\u1ea3i ph\u00e1p quan tr\u1ecdng \u0111\u1ec3 gia t\u0103ng n\u0103ng l\u1ef1c c\u1ea1nh tranh du l\u1ecbch qu\u1ed1c gia, ki\u1ebfn t\u1ea1o nh\u1eefng \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 v\u00e0 tri\u1ec3n khai k\u1ebf ho\u1ea1ch x\u00fac ti\u1ebfn, qu\u1ea3ng b\u00e1 hi\u1ec7u qu\u1ea3, kh\u00f4ng r\u01a1i v\u00e0o t\u00ecnh tr\u1ea1ng l\u00e3ng ph\u00ed. Do \u0111\u00f3, r\u1ea5t nhi\u1ec1u qu\u1ed1c gia tr\u00ean th\u1ebf gi\u1edbi t\u1eadp trung \u0111\u1ea7u t\u01b0 cho vi\u1ec7c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u du l\u1ecbch qu\u1ed1c gia, coi \u0111\u00f3 l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 tri\u1ec3n khai nh\u1eefng chi\u1ebfn d\u1ecbch k\u00edch c\u1ea7u thu h\u00fat kh\u00e1ch qu\u1ed1c t\u1ebf. \u1ede n\u01b0\u1edbc ta, th\u1eddi gian g\u1ea7n \u0111\u00e2y, v\u1ea5n \u0111\u1ec1 n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng h\u01a1n, song kh\u00f4ng \u00edt \u00fd ki\u1ebfn cho r\u1eb1ng, c\u00f4ng t\u00e1c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u du l\u1ecbch qu\u1ed1c gia c\u1ee7a Vi\u1ec7t Nam v\u1eabn ch\u01b0a th\u1eadt s\u1ef1 hi\u1ec7u qu\u1ea3.<\/p>\n

B\u1eb1ng ch\u1ee9ng l\u00e0 gi\u1eefa r\u1ea5t nhi\u1ec1u lo\u1ea1i h\u00ecnh, s\u1ea3n ph\u1ea9m mang t\u00ednh th\u1ebf m\u1ea1nh, Vi\u1ec7t Nam v\u1eabn c\u00f2n l\u00fang t\u00fang trong vi\u1ec7c t\u00ecm ra s\u1ea3n ph\u1ea9m du l\u1ecbch ch\u1ee7 \u0111\u1ea1o, c\u00f3 t\u00ednh c\u1ea1nh tranh cao \u0111\u1ec3 t\u1ea1o \u0111i\u1ec3m nh\u1ea5n th\u01b0\u01a1ng hi\u1ec7u. V\u00e0 trong l\u00fac nhi\u1ec1u n\u01b0\u1edbc \u0111\u00e3 x\u00e1c l\u1eadp \u0111\u01b0\u1ee3c nh\u1eefng slogan (kh\u1ea9u hi\u1ec7u) th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea7y \u1ea5n t\u01b0\u1ee3ng, c\u00f3 t\u00ednh tin c\u1eady v\u00e0 b\u1ec1n v\u1eefng, th\u00ec nh\u1eefng kh\u1ea9u hi\u1ec7u c\u1ee7a du l\u1ecbch Vi\u1ec7t Nam sau v\u00e0i l\u1ea7n thay \u0111\u1ed5i t\u1eeb \u201cVietnam-A destination for the new millennium\u201d (Vi\u1ec7t Nam-\u0110i\u1ec3m \u0111\u1ebfn c\u1ee7a thi\u00ean ni\u00ean k\u1ef7 m\u1edbi), th\u00e0nh \u201cWelcome to Vietnam\u201d (H\u00e3y \u0111\u1ebfn v\u1edbi Vi\u1ec7t Nam), \u201cVietnam – The hidden charm\u201d (Vi\u1ec7t Nam-V\u1ebb \u0111\u1eb9p ti\u1ec1m \u1ea9n), nay l\u00e0 \u201cVietnam-Timeless Charm\u201d (Vi\u1ec7t Nam-V\u1ebb \u0111\u1eb9p b\u1ea5t t\u1eadn) v\u1eabn b\u1ecb \u0111\u00e1nh gi\u00e1 l\u00e0 c\u00f2n chung chung, thi\u1ebfu c\u1ee5 th\u1ec3, ch\u01b0a ch\u1ec9 ra \u0111\u01b0\u1ee3c nh\u1eefng gi\u00e1 tr\u1ecb n\u1ed5i b\u1eadt, kh\u00e1c bi\u1ec7t c\u1ee7a du l\u1ecbch Vi\u1ec7t Nam so v\u1edbi nh\u1eefng qu\u1ed1c gia trong khu v\u1ef1c v\u00e0 v\u00f9ng l\u00e2n c\u1eadn.<\/p>\n

Vi\u1ec7c thi\u1ebfu chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u du l\u1ecbch qu\u1ed1c gia d\u1eabn t\u1edbi c\u00f4ng t\u00e1c qu\u1ea3ng b\u00e1, x\u00fac ti\u1ebfn du l\u1ecbch Vi\u1ec7t Nam r\u01a1i v\u00e0o t\u00ecnh tr\u1ea1ng thi\u1ebfu t\u1eadp trung, d\u00e0n tr\u1ea3i, kh\u00f4ng c\u00f3 \u0111i\u1ec3m nh\u1ea5n v\u00e0 k\u00e9m hi\u1ec7u qu\u1ea3; c\u00e1c doanh nghi\u1ec7p du l\u1ecbch x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh \u0111i\u1ec3m \u0111\u1ebfn v\u00e0 x\u00fac ti\u1ebfn th\u1ecb tr\u01b0\u1eddng theo ki\u1ec3u m\u1ea1nh ai n\u1ea5y l\u00e0m, ch\u1ed3ng ch\u00e9o, thi\u1ebfu s\u1ef1 \u0111\u1ed3ng nh\u1ea5t\u2026<\/p>\n

Vi\u1ec7t Nam \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 qu\u1ed1c gia s\u1edf h\u1eefu ngu\u1ed3n t\u00e0i nguy\u00ean t\u1ef1 nhi\u00ean v\u00e0 nh\u00e2n v\u0103n phong ph\u00fa, thu\u1eadn l\u1ee3i \u0111\u1ec3 ph\u00e1t tri\u1ec3n \u0111a d\u1ea1ng c\u00e1c lo\u1ea1i h\u00ecnh du l\u1ecbch. Song d\u01b0\u1eddng nh\u01b0 \u0111\u00e2y c\u0169ng l\u00e0 nguy\u00ean nh\u00e2n khi\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi cho r\u1eb1ng Vi\u1ec7t Nam \u0111ang g\u1eb7p kh\u00f3 trong vi\u1ec7c d\u0169ng c\u1ea3m ch\u1ecdn ra \u0111i\u1ec3m m\u1ea1nh nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u du l\u1ecbch. G\u00f3p ph\u1ea7n \u201cg\u1ee1 kh\u00f3\u201d cho v\u1ea5n \u0111\u1ec1 n\u00e0y, chuy\u00ean gia marketing n\u1ed5i ti\u1ebfng th\u1ebf gi\u1edbi Philip Kotler khi \u0111\u1ebfn th\u0103m Vi\u1ec7t Nam \u0111\u00e3 \u0111\u01b0a ra g\u1ee3i \u00fd Vi\u1ec7t Nam h\u00e3y l\u00e0 \u201cnh\u00e0 b\u1ebfp c\u1ee7a th\u1ebf gi\u1edbi\u201d. G\u1ee3i \u00fd n\u00e0y nhanh ch\u00f3ng nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ed3ng t\u00ecnh b\u1edfi v\u1edbi s\u1ef1 \u0111a d\u1ea1ng, phong ph\u00fa, gi\u00e0u b\u1ea3n s\u1eafc, \u1ea9m th\u1ef1c Vi\u1ec7t Nam ho\u00e0n to\u00e0n c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/p>\n

Trong c\u00e1c di\u1ec5n \u0111\u00e0n du l\u1ecbch \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c g\u1ea7n \u0111\u00e2y, doanh ch\u1ee7 Ph\u1ea1m H\u00e0<\/strong> – Ch\u1ee7 t\u1ecbch H\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb LuxGroup<\/strong><\/a> – doanh nghi\u1ec7p chuy\u00ean cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 du l\u1ecbch h\u1ea1ng sang, th\u01b0\u1eddng xuy\u00ean nh\u1ea5n m\u1ea1nh Vi\u1ec7t Nam n\u00ean \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u du l\u1ecbch qu\u1ed1c gia l\u00e0 \u0111i\u1ec3m \u0111\u1ebfn di s\u1ea3n; b\u1edfi hi\u1ebfm c\u00f3 qu\u1ed1c gia n\u00e0o s\u1edf h\u1eefu l\u01b0\u1ee3ng di s\u1ea3n kh\u1ed5ng l\u1ed3 nh\u01b0 Vi\u1ec7t Nam. H\u1ea7u nh\u01b0 v\u00f9ng mi\u1ec1n, \u0111\u1ecba ph\u01b0\u01a1ng n\u00e0o \u1edf n\u01b0\u1edbc ta c\u0169ng c\u00f3 nh\u1eefng di s\u1ea3n v\u1eadt th\u1ec3, phi v\u1eadt th\u1ec3 gi\u00e0u gi\u00e1 tr\u1ecb.<\/p>\n

Theo \u00f4ng Ph\u1ea1m H\u00e0, t\u00e0i nguy\u00ean di s\u1ea3n c\u00f3 s\u1ee9c h\u1ea5p d\u1eabn m\u1ea1nh m\u1ebd \u0111\u1ed1i v\u1edbi du kh\u00e1ch trong, ngo\u00e0i n\u01b0\u1edbc. B\u1eb1ng ch\u1ee9ng l\u00e0 nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, Vi\u1ec7t Nam li\u00ean ti\u1ebfp \u0111\u01b0\u1ee3c T\u1ed5 ch\u1ee9c Gi\u1ea3i th\u01b0\u1edfng Du l\u1ecbch Th\u1ebf gi\u1edbi – WTA vinh danh l\u00e0 \u201c\u0110i\u1ec3m \u0111\u1ebfn di s\u1ea3n h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi\u201d. C\u00e1c di s\u1ea3n nh\u01b0 V\u1ecbnh H\u1ea1 Long, \u0111\u00f4 th\u1ecb c\u1ed5 H\u1ed9i An, C\u1ed1 \u0111\u00f4 Hu\u1ebf, Ho\u00e0ng th\u00e0nh Th\u0103ng Long\u2026 \u0111\u00e3 tr\u1edf th\u00e0nh nh\u1eefng \u201cth\u1ecfi nam ch\u00e2m\u201d h\u00fat kh\u00e1ch du l\u1ecbch. H\u01a1n n\u1eefa, t\u1eeb du l\u1ecbch di s\u1ea3n, c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng k\u1ebft n\u1ed1i, khai th\u00e1c nh\u1eefng lo\u1ea1i h\u00ecnh du l\u1ecbch kh\u00e1c nh\u01b0 ngh\u1ec9 d\u01b0\u1ee1ng, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe, du l\u1ecbch s\u1ef1 ki\u1ec7n\u2026<\/p>\n

T\u1ea1i Di\u1ec5n \u0111\u00e0n \u201cPh\u00e1t tri\u1ec3n du l\u1ecbch v\u0103n h\u00f3a Vi\u1ec7t Nam\u201d \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c trong khu\u00f4n kh\u1ed5 H\u1ed9i ch\u1ee3 Du l\u1ecbch Qu\u1ed1c t\u1ebf Vi\u1ec7t Nam-VITM H\u00e0 N\u1ed9i 2023, nhi\u1ec1u chuy\u00ean gia c\u0169ng kh\u1eb3ng \u0111\u1ecbnh s\u1ef1 c\u1ea7n thi\u1ebft c\u1ee7a vi\u1ec7c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u du l\u1ecbch v\u0103n h\u00f3a Vi\u1ec7t Nam.<\/p>\n

B\u1ed9 V\u0103n h\u00f3a, Th\u1ec3 thao v\u00e0 Du l\u1ecbch t\u1eebng ban h\u00e0nh Quy\u1ebft \u0111\u1ecbnh ph\u00ea duy\u1ec7t \u0110\u1ec1 \u00e1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia v\u1ec1 du l\u1ecbch v\u0103n h\u00f3a. \u0110\u1ec1 \u00e1n h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u du l\u1ecbch v\u0103n h\u00f3a Vi\u1ec7t Nam d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb v\u0103n h\u00f3a \u0111\u1eb7c s\u1eafc, t\u1eadp trung v\u00e0o gi\u00e1 tr\u1ecb di s\u1ea3n v\u00e0 gi\u00e1 tr\u1ecb v\u0103n h\u00f3a \u1ea9m th\u1ef1c, qua \u0111\u00f3 h\u00ecnh th\u00e0nh h\u1ec7 th\u1ed1ng \u0111i\u1ec3m \u0111\u1ebfn, s\u1ea3n ph\u1ea9m du l\u1ecbch \u0111\u1eb7c tr\u01b0ng, c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng, gi\u00e1 tr\u1ecb cao v\u00e0 \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng \u0111\u00f3n nh\u1eadn t\u00edch c\u1ef1c.<\/p>\n

Nh\u01b0 v\u1eady, g\u1ee3i \u00fd v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u00e3 c\u00f3, v\u1ea5n \u0111\u1ec1 l\u00e0 c\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 nh\u1ea5t qu\u00e1n trong l\u1ef1a ch\u1ecdn, x\u00e2y d\u1ef1ng v\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u du l\u1ecbch qu\u1ed1c gia. \u0110\u00e2y l\u00e0 \u0111i\u1ec1u ch\u01b0a bao gi\u1edd d\u1ec5 d\u00e0ng b\u1edfi \u0111\u00f2i h\u1ecfi quy\u1ebft \u0111\u1ecbnh mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean c\u01a1 s\u1edf nghi\u00ean c\u1ee9u c\u00f4ng phu, nh\u01b0ng l\u00e0 vi\u1ec7c c\u1ea7n \u0111\u01b0\u1ee3c t\u1eadp trung th\u1ef1c hi\u1ec7n. Nh\u1ea5t l\u00e0 trong b\u1ed1i c\u1ea3nh \u0111\u1ea1i d\u1ecbch Covid-19 \u0111\u00e3 \u0111\u01b0a ng\u00e0nh du l\u1ecbch to\u00e0n c\u1ea7u tr\u1edf v\u1ec1 v\u1ea1ch xu\u1ea5t ph\u00e1t, c\u01a1 h\u1ed9i s\u1ebd ch\u1ec9 thu\u1ed9c v\u1ec1 qu\u1ed1c gia n\u00e0o bi\u1ebft t\u1eadn d\u1ee5ng th\u1ebf m\u1ea1nh \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh n\u0103ng l\u1ef1c c\u1ea1nh tranh trong cu\u1ed9c \u0111ua gi\u00e0nh th\u1ecb ph\u1ea7n du l\u1ecbch.”<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u du l\u1ecbch Vi\u1ec7t Nam theo quan \u0111i\u1ec3m c\u1ee7a ti\u1ebfn s\u0129 du…<\/p>\n","protected":false},"author":5,"featured_media":20627,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[184,228],"tags":[436,421,192,227,236,433],"_links":{"self":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/21232"}],"collection":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/comments?post=21232"}],"version-history":[{"count":0,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/21232\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/media\/20627"}],"wp:attachment":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/media?parent=21232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/categories?post=21232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/tags?post=21232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}