{"id":21823,"date":"2024-03-29T03:14:27","date_gmt":"2024-03-29T03:14:27","guid":{"rendered":"https:\/\/luxgroup.vn\/?p=21823"},"modified":"2024-03-29T03:14:27","modified_gmt":"2024-03-29T03:14:27","slug":"dinh-vi-thuong-hieu-du-lich-quoc-gia-chia-khoa-don-nhieu-khach-quoc-te-chat-luong","status":"publish","type":"post","link":"https:\/\/luxgroup.vn\/vi\/dinh-vi-thuong-hieu-du-lich-quoc-gia-chia-khoa-don-nhieu-khach-quoc-te-chat-luong\/","title":{"rendered":"\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u du l\u1ecbch qu\u1ed1c gia: ch\u00eca kho\u00e1 \u0111\u00f3n nhi\u1ec1u kh\u00e1ch qu\u1ed1c t\u1ebf ch\u1ea5t l\u01b0\u1ee3ng"},"content":{"rendered":"

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\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u du l\u1ecbch qu\u1ed1c gia: ch\u00eca kho\u00e1 \u0111\u00f3n nhi\u1ec1u kh\u00e1ch qu\u1ed1c t\u1ebf ch\u1ea5t l\u01b0\u1ee3ng<\/h2>\n

\n(Media) Vi\u1ec7c t\u1ea1o d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia cho ng\u00e0nh du l\u1ecbch \u0111\u01b0\u1ee3c xem nh\u01b0 ch\u00eca kh\u00f3a v\u00e0ng \u0111\u1ec3 m\u1edf nh\u1eefng c\u00e1nh c\u1eeda ti\u1ebfp c\u1eadn \u0111\u00f4ng \u0111\u1ea3o du kh\u00e1ch qu\u1ed1c t\u1ebf, tuy nhi\u00ean c\u00f4ng t\u00e1c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ng\u00e0nh v\u1eabn c\u00f2n nhi\u1ec1u h\u1ea1n ch\u1ebf c\u1ea7n kh\u1eafc ph\u1ee5c.<\/p>\n

\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 gi\u1ea3i ph\u00e1p quan tr\u1ecdng \u0111\u1ec3 gia t\u0103ng n\u0103ng l\u1ef1c c\u1ea1nh tranh du l\u1ecbch qu\u1ed1c gia, ki\u1ebfn t\u1ea1o nh\u1eefng \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 v\u00e0 tri\u1ec3n khai k\u1ebf ho\u1ea1ch x\u00fac ti\u1ebfn, qu\u1ea3ng b\u00e1 hi\u1ec7u qu\u1ea3, kh\u00f4ng r\u01a1i v\u00e0o t\u00ecnh tr\u1ea1ng l\u00e3ng ph\u00ed. Do \u0111\u00f3, r\u1ea5t nhi\u1ec1u qu\u1ed1c gia tr\u00ean th\u1ebf gi\u1edbi t\u1eadp trung \u0111\u1ea7u t\u01b0 cho vi\u1ec7c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u du l\u1ecbch qu\u1ed1c gia, coi \u0111\u00f3 l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 tri\u1ec3n khai nh\u1eefng chi\u1ebfn d\u1ecbch k\u00edch c\u1ea7u thu h\u00fat kh\u00e1ch qu\u1ed1c t\u1ebf.<\/p>\n

\u1ede n\u01b0\u1edbc ta, th\u1eddi gian g\u1ea7n \u0111\u00e2y, v\u1ea5n \u0111\u1ec1 n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng h\u01a1n, song kh\u00f4ng \u00edt \u00fd ki\u1ebfn cho r\u1eb1ng, c\u00f4ng t\u00e1c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u du l\u1ecbch qu\u1ed1c gia c\u1ee7a Vi\u1ec7t Nam v\u1eabn ch\u01b0a mang l\u1ea1i hi\u1ec7u qu\u1ea3 nh\u01b0 mong mu\u1ed1n, m\u1ed9t ph\u1ea7n \u0111\u1ebfn t\u1eeb kh\u00e2u x\u00fac ti\u1ebfn \u0111\u1ea7u t\u01b0 c\u00f2n nhi\u1ec1u h\u1ea1n ch\u1ebf.<\/p>\n

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LuxGroup<\/strong><\/a> \u2013 c\u00f4ng ty du l\u1ecbch v\u00e0 l\u1eef h\u00e0nh cao c\u1ea5p v\u1eeba c\u00f3 m\u1eb7t t\u1ea1i h\u1ed9i ch\u1ee3 du l\u1ecbch l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi ITB Berlin 2024<\/strong> \u0111\u1ec3 nh\u1eadn gi\u1ea3i th\u01b0\u1edfng qu\u1ed1c t\u1ebf \u0110\u1ed1i T\u00e1c B\u1ec1n V\u1eefng Travelife. Ni\u1ec1m vui xen l\u1eabn n\u1ed7i bu\u1ed3n c\u1ee7a ng\u01b0\u1eddi nh\u1eadn gi\u1ea3i khi ti\u1ebfn s\u0129 Ph\u1ea1m H\u00e0<\/strong> \u2013 Ch\u1ee7 t\u1ecbch CEO c\u1ee7a LuxGroup<\/strong> (https:\/\/www.luxgroup.vn<\/a>)th\u1ea5y s\u1ef1 thi\u1ebfu v\u1eafng gian h\u00e0ng du l\u1ecbch qu\u1ed1c gia Vi\u1ec7t Nam. \u0110i\u1ec1u n\u00e0y ph\u1ea3n \u00e1n m\u1ed9t th\u1ef1c t\u1ebf l\u00e0 c\u00f4ng t\u00e1c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u du l\u1ecbch qu\u1ed1c gia c\u1ee7a Vi\u1ec7t Nam v\u00e0 qu\u1ea3ng b\u00e1 du l\u1ecbch qu\u1ed1c t\u1ebf v\u1eabn ch\u01b0a th\u1eadt s\u1ef1 b\u00e0i b\u1ea3n v\u00e0 b\u1ec1n v\u1eefng.<\/p>\n

\u201cHo\u1ea1t \u0111\u1ed9ng x\u00fac ti\u1ebfn du l\u1ecbch \u0111\u01b0\u1ee3c coi l\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ed1 h\u1eefu c\u1ee7a ng\u00e0nh. Nguy\u00ean nh\u00e2n l\u00e0 do ch\u00fang ta ch\u01b0a \u0111\u1ecbnh v\u1ecb \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u du l\u1ecbch qu\u1ed1c gia v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m du l\u1ecbch c\u0169ng ch\u01b0a th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c c\u00e2u chuy\u1ec7n v\u1ec1 v\u0103n h\u00f3a, l\u1ecbch s\u1eed, thi\u00ean nhi\u00ean, \u1ea9m th\u1ef1c v\u00e0 con ng\u01b0\u1eddi m\u1ed9t c\u00e1ch s\u00e2u s\u1eafc v\u00e0 chuy\u00ean nghi\u1ec7p. Logo v\u1eabn \u0111\u01b0\u1ee3c t\u1ea1o ra th\u00f4ng qua c\u00e1c cu\u1ed9c thi thay v\u00ec \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi c\u00e1c c\u00f4ng ty chuy\u00ean v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, c\u00f3 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u d\u00e0i h\u1ea1n, t\u1eadp trung v\u00e0o m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 v\u00e0 nh\u1eafm \u0111\u1ebfn h\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a du kh\u00e1ch th\u00f4ng qua d\u1eef li\u1ec7u,\u201d \u00f4ng H\u00e0 chia s\u1ebb.
\n\"\"<\/p>\n

\nC\u0169ng theo \u00f4ng H\u00e0, m\u1eb7c d\u00f9 \u0111\u01b0\u1ee3c coi l\u00e0 ng\u00e0nh kinh t\u1ebf tr\u1ee5 c\u1ed9t nh\u01b0ng ng\u00e0nh du l\u1ecbch hi\u1ec7n \u0111ang ph\u00e1t tri\u1ec3n m\u1ed9t c\u00e1ch kh\u00f4ng \u0111\u1ed3ng \u0111\u1ec1u, thi\u1ebfu t\u00ednh b\u1ec1n v\u1eefng v\u00e0 th\u1ed1ng nh\u1ea5t, \u0111\u1ed3ng th\u1eddi c\u0169ng kh\u00f4ng c\u00f3 m\u1ed9t c\u01a1 quan ch\u1ee7 tr\u00ec c\u00f3 kh\u1ea3 n\u0103ng th\u1ef1c thi du l\u1ecbch nh\u01b0 m\u1ed9t ng\u00e0nh kinh t\u1ebf th\u1ef1c s\u1ef1.<\/p>\n

\u201cV\u1eabn c\u00f2n t\u00ecnh tr\u1ea1ng c\u00e1c doanh nghi\u1ec7p du l\u1ecbch x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh \u0111i\u1ec3m \u0111\u1ebfn v\u00e0 x\u00fac ti\u1ebfn th\u1ecb tr\u01b0\u1eddng theo ki\u1ec3u m\u1ea1nh ai n\u1ea5y l\u00e0m, ch\u1ed3ng ch\u00e9o, thi\u1ebfu s\u1ef1 \u0111\u1ed3ng nh\u1ea5t. C\u00e1c qu\u1ef9 du l\u1ecbch c\u0169ng ch\u01b0a \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3, trong khi Vi\u1ec7t Nam kh\u00f4ng tham gia v\u00e0o c\u00e1c s\u1ef1 ki\u1ec7n l\u1edbn nh\u01b0 ITB Berlin v\u00e0 WTM. Vi\u1ec7t Nam c\u1ea7n l\u00e0m m\u1edbi th\u01b0\u01a1ng hi\u1ec7u du l\u1ecbch c\u1ee7a m\u00ecnh \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf sau \u0111\u1ea1i d\u1ecbch COVID-19, \u0111\u1eb7t du kh\u00e1ch l\u00e0m trung t\u00e2m v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd,\u201d \u00f4ng H\u00e0 cho bi\u1ebft th\u00eam.<\/p>\n

\u0110\u1ec3 \u0111\u1ecbnh v\u1ecb \u0111\u01b0\u1ee3c Vi\u1ec7t Nam tr\u00ean b\u1ea3n \u0111\u1ed3 du l\u1ecbch th\u1ebf gi\u1edbi, ch\u00ednh ph\u1ee7 \u0111\u00e3 ban h\u00e0nh m\u1ed9t s\u1ed1 ch\u00ednh s\u00e1ch v\u1edbi nh\u1eefng m\u1ee5c ti\u00eau, y\u00eau c\u1ea7u c\u1ee5 th\u1ec3 cho ng\u00e0nh du l\u1ecbch, trong \u0111\u00f3 \u0111\u1eb7c bi\u1ec7t nh\u1ea5n m\u1ea1nh vai tr\u00f2 c\u1ee7a c\u00f4ng t\u00e1c x\u00fac ti\u1ebfn du l\u1ecbch.<\/p>\n

Ph\u00f3 C\u1ee5c tr\u01b0\u1edfng C\u1ee5c Du l\u1ecbch Qu\u1ed1c gia Vi\u1ec7t Nam H\u00e0 V\u0103n Si\u00eau nh\u1ea5n m\u1ea1nh, m\u1ed9t trong nh\u1eefng nhi\u1ec7m v\u1ee5 tr\u1ecdng t\u00e2m c\u1ee7a ng\u00e0nh du l\u1ecbch l\u00e0 th\u1ef1c hi\u1ec7n Chi\u1ebfn l\u01b0\u1ee3c Marketing du l\u1ecbch Vi\u1ec7t Nam \u0111\u1ebfn n\u0103m 2030 \u0111\u00e3 \u0111\u01b0\u1ee3c B\u1ed9 ph\u00ea duy\u1ec7t theo Quy\u1ebft \u0111\u1ecbnh s\u1ed1 440\/Q\u0110-BVHTTDL ng\u00e0y 02\/3\/2023.<\/p>\n

\u201cChi\u1ebfn l\u01b0\u1ee3c \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh s\u1ef1 c\u1ea7n thi\u1ebft c\u1ee7a vi\u1ec7c h\u00ecnh th\u00e0nh c\u00e1c v\u0103n ph\u00f2ng x\u00fac ti\u1ebfn du l\u1ecbch Vi\u1ec7t Nam \u1edf n\u01b0\u1edbc ngo\u00e0i, tr\u01b0\u1edbc m\u1eaft, xem x\u00e9t tranh th\u1ee7 ngu\u1ed3n l\u1ef1c c\u1ee7a khu v\u1ef1c t\u01b0 nh\u00e2n ho\u1eb7c th\u00e0nh l\u1eadp \u0111\u1ea1i di\u1ec7n x\u00fac ti\u1ebfn du l\u1ecbch th\u00f4ng qua c\u01a1 ch\u1ebf h\u1ee3p \u0111\u1ed3ng, c\u00f3 s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a \u0111\u1ea1i s\u1ee9 qu\u00e1n, th\u01b0\u01a1ng v\u1ee5 \u1edf n\u01b0\u1edbc s\u1edf t\u1ea1i,\u201d \u00f4ng Si\u00eau cho bi\u1ebft.<\/p>\n

Ngo\u00e0i ra, \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb Vi\u1ec7t Nam l\u00e0 \u0111i\u1ec3m \u0111\u1ebfn du l\u1ecbch h\u1ea5p d\u1eabn h\u00e0ng \u0111\u1ea7u trong khu v\u1ef1c \u0110\u00f4ng Nam \u00c1, kh\u1eb3ng \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u1ea3 n\u0103ng c\u1ea1nh tranh c\u1ee7a du l\u1ecbch Vi\u1ec7t Nam, chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0a ra h\u00e0ng lo\u1ea1t gi\u1ea3i ph\u00e1p, nhi\u1ec7m v\u1ee5 tr\u1ecdng t\u00e2m, nh\u01b0: \u0110\u1ed5i m\u1edbi, \u0111a d\u1ea1ng h\u00f3a c\u00e1c h\u00ecnh th\u1ee9c marketing du l\u1ecbch, \u0111\u1ea9y m\u1ea1nh \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 s\u1ed1, tri\u1ec3n khai \u0111a d\u1ea1ng, linh ho\u1ea1t c\u00e1c h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng marketing ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau, y\u00eau c\u1ea7u c\u1ee7a t\u1eebng th\u1ecb tr\u01b0\u1eddng, t\u1eebng giai \u0111o\u1ea1n; t\u1eadp trung, huy \u0111\u1ed9ng v\u00e0 s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3 c\u00e1c ngu\u1ed3n l\u1ef1c ph\u1ee5c v\u1ee5 marketing du l\u1ecbch; \u0111\u1ea9y m\u1ea1nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng du l\u1ecbch, th\u00fac \u0111\u1ea9y quan h\u1ec7 h\u1ee3p t\u00e1c v\u1edbi c\u00e1c \u0111\u01a1n v\u1ecb b\u00e1o ch\u00ed truy\u1ec1n th\u00f4ng l\u1edbn trong n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf; n\u00e2ng cao n\u0103ng l\u1ef1c marketing du l\u1ecbch\u2026<\/p>\n

C\u00e1c c\u00f4ng ty du lich v\u00e0 l\u1eef h\u00e0nh ki\u1ebfn ngh\u1ecb B\u1ed9 V\u0103n h\u00f3a \u2013 Th\u1ec3 thao v\u00e0 Du l\u1ecbch c\u1ea7n ph\u1ed1i h\u1ee3p B\u1ed9 Ngo\u1ea1i giao th\u00fac \u0111\u1ea9y c\u00e1c ho\u1ea1t \u0111\u1ed9ng ngo\u1ea1i giao v\u0103n h\u00f3a; x\u00e2y d\u1ef1ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh v\u0103n h\u00f3a l\u1ed3ng gh\u00e9p trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng ngo\u1ea1i giao \u0111\u1ec3 qu\u1ea3ng b\u00e1 h\u00ecnh \u1ea3nh \u0111\u1ea5t n\u01b0\u1edbc, con ng\u01b0\u1eddi v\u00e0 v\u0103n h\u00f3a Vi\u1ec7t Nam ra th\u1ebf gi\u1edbi; t\u0103ng c\u01b0\u1eddng s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a Vi\u1ec7t Nam t\u1ea1i c\u00e1c s\u1ef1 ki\u1ec7n v\u0103n h\u00f3a, th\u1ec3 thao, du l\u1ecbch c\u00f3 quy m\u00f4 v\u00e0 uy t\u00edn trong khu v\u1ef1c v\u00e0 th\u1ebf gi\u1edbi.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u du l\u1ecbch qu\u1ed1c gia: ch\u00eca kho\u00e1 \u0111\u00f3n nhi\u1ec1u kh\u00e1ch qu\u1ed1c t\u1ebf…<\/p>\n","protected":false},"author":5,"featured_media":21437,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[228],"tags":[525,524,306,227],"_links":{"self":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/21823"}],"collection":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/comments?post=21823"}],"version-history":[{"count":0,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/21823\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/media\/21437"}],"wp:attachment":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/media?parent=21823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/categories?post=21823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/tags?post=21823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}