{"id":23253,"date":"2024-10-08T02:06:36","date_gmt":"2024-10-08T02:06:36","guid":{"rendered":"https:\/\/luxgroup.vn\/from-zero-to-hero-luxgroups-journey-and-the-evolution-of-customer-behavior-through-marketing-eras\/"},"modified":"2024-10-08T02:09:25","modified_gmt":"2024-10-08T02:09:25","slug":"hanh-trinh-tu-so-0-den-nguoi-hung-luxgroup-va-su-thay-doi-cua-khach-hang-qua-cac-thoi-ky-marketing","status":"publish","type":"post","link":"https:\/\/luxgroup.vn\/vi\/hanh-trinh-tu-so-0-den-nguoi-hung-luxgroup-va-su-thay-doi-cua-khach-hang-qua-cac-thoi-ky-marketing\/","title":{"rendered":"H\u00e0nh Tr\u00ecnh T\u1eeb S\u1ed1 0 \u0110\u1ebfn Ng\u01b0\u1eddi H\u00f9ng: LuxGroup V\u00e0 S\u1ef1 Thay \u0110\u1ed5i C\u1ee7a Kh\u00e1ch H\u00e0ng Qua C\u00e1c Th\u1eddi K\u1ef3 Marketing"},"content":{"rendered":"

\"\"<\/h2>\n

H\u00e0nh Tr\u00ecnh T\u1eeb S\u1ed1 0 \u0110\u1ebfn Ng\u01b0\u1eddi H\u00f9ng: LuxGroup V\u00e0 S\u1ef1 Thay \u0110\u1ed5i C\u1ee7a Kh\u00e1ch H\u00e0ng Qua C\u00e1c Th\u1eddi K\u1ef3 Marketing<\/h2>\n

T\u1eeb marketing 1.0 t\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m, \u0111\u1ebfn marketing 4.0 h\u01b0\u1edbng t\u1edbi s\u1ef1 h\u1ee3p t\u00e1c v\u00e0 gi\u00e1 tr\u1ecb nh\u00e2n v\u0103n, LuxGroup \u0111\u00e3 n\u1eafm b\u1eaft xu h\u01b0\u1edbng v\u00e0 v\u01b0\u01a1n l\u00ean tr\u1edf th\u00e0nh bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a ng\u00e0nh du l\u1ecbch cao c\u1ea5p t\u1ea1i Vi\u1ec7t Nam, k\u1ebft n\u1ed1i s\u00e2u s\u1eafc v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 c\u1ed9ng \u0111\u1ed3ng.<\/h4>\n

Trong b\u1ed1i c\u1ea3nh th\u1ebf gi\u1edbi thay \u0111\u1ed5i m\u1ea1nh m\u1ebd, h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng tr\u1ea3i qua c\u00e1c giai \u0111o\u1ea1n chuy\u1ec3n \u0111\u1ed5i t\u1eeb marketing 1.0 \u0111\u1ebfn 4.0, t\u1eeb vi\u1ec7c ch\u00fa tr\u1ecdng v\u00e0o s\u1ea3n ph\u1ea9m \u0111\u1ebfn t\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m v\u00e0 gi\u00e1 tr\u1ecb nh\u00e2n v\u0103n. LuxGroup<\/strong> <\/a>\u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c n\u1eafm b\u1eaft v\u00e0 \u1ee9ng d\u1ee5ng nh\u1eefng xu h\u01b0\u1edbng n\u00e0y, v\u01b0\u01a1n l\u00ean t\u1eeb con s\u1ed1 0 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng t\u1eadp \u0111o\u00e0n h\u00e0ng \u0111\u1ea7u v\u1ec1 du l\u1ecbch v\u00e0 d\u1ecbch v\u1ee5 cao c\u1ea5p t\u1ea1i Vi\u1ec7t Nam.<\/p>\n

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  1. T\u1eeb marketing 1.0: T\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m<\/strong><\/li>\n<\/ol>\n

    Trong giai \u0111o\u1ea1n \u0111\u1ea7u c\u1ee7a marketing 1.0, c\u00e1c doanh nghi\u1ec7p l\u1ea5y s\u1ea3n ph\u1ea9m l\u00e0m trung t\u00e2m, t\u1eadp trung v\u00e0o vi\u1ec7c s\u1ea3n xu\u1ea5t v\u00e0 cung c\u1ea5p nh\u1eefng g\u00ec h\u1ecd c\u00f3. Kh\u00e1ch h\u00e0ng th\u1eddi k\u1ef3 n\u00e0y ch\u1ee7 y\u1ebfu t\u00ecm ki\u1ebfm nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u01a1 b\u1ea3n v\u00e0 \u00edt \u0111\u00f2i h\u1ecfi v\u1ec1 s\u1ef1 kh\u00e1c bi\u1ec7t. LuxGroup<\/strong> kh\u1edfi \u0111\u1ea7u t\u1eeb th\u1eddi \u0111i\u1ec3m n\u00e0y, v\u1edbi vi\u1ec7c t\u1eadp trung v\u00e0o cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m du l\u1ecbch ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 d\u1ecbch v\u1ee5 \u1ed5n \u0111\u1ecbnh. Tuy nhi\u00ean, \u0111\u1ec3 ph\u00e1t tri\u1ec3n, LuxGroup<\/strong> nh\u1eadn ra r\u1eb1ng ch\u1ec9 cung c\u1ea5p s\u1ea3n ph\u1ea9m t\u1ed1t l\u00e0 ch\u01b0a \u0111\u1ee7.<\/p>\n

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    1. Marketing 2.0: Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng<\/strong><\/li>\n<\/ol>\n

      B\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n marketing 2.0, khi m\u1ee9c cung \u0111\u00e3 v\u01b0\u1ee3t xa c\u1ea7u, kh\u00e1ch h\u00e0ng b\u1eaft \u0111\u1ea7u \u0111\u00f2i h\u1ecfi nhi\u1ec1u h\u01a1n v\u1ec1 tr\u1ea3i nghi\u1ec7m. \u0110\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m m\u00e0 LuxGroup<\/strong> kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m du l\u1ecbch m\u00e0 c\u00f2n \u0111\u1ea7u t\u01b0 v\u00e0o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. T\u1eeb nh\u1eefng du thuy\u1ec1n sang tr\u1ecdng nh\u01b0 Heritage Binh Chuan<\/strong> <\/a>hay Emperor Cruises<\/strong><\/a>, LuxGroup<\/strong> mang \u0111\u1ebfn nh\u1eefng h\u00e0nh tr\u00ecnh du l\u1ecbch kh\u00f4ng ch\u1ec9 \u0111\u1eb9p v\u1ec1 c\u1ea3nh s\u1eafc m\u00e0 c\u00f2n ch\u0103m ch\u00fat t\u1eebng chi ti\u1ebft nh\u1ecf, t\u1eeb ph\u00f2ng \u1edf, d\u1ecbch v\u1ee5 \u1ea9m th\u1ef1c, cho \u0111\u1ebfn s\u1ef1 ti\u1ebfp \u0111\u00f3n nhi\u1ec7t t\u00ecnh c\u1ee7a nh\u00e2n vi\u00ean. T\u1eadp \u0111o\u00e0n b\u1eaft \u0111\u1ea7u \u0111\u1eb7t tr\u1ecdng t\u00e2m v\u00e0o vi\u1ec7c t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o v\u00e0 c\u00e1 nh\u00e2n h\u00f3a cho t\u1eebng kh\u00e1ch h\u00e0ng, gi\u00fap h\u1ecd c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m v\u00e0 tinh t\u1ebf trong t\u1eebng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5.<\/p>\n

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      1. Marketing 3.0: Gi\u00e1 tr\u1ecb nh\u00e2n v\u0103n v\u00e0 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i<\/strong><\/li>\n<\/ol>\n

        Kh\u00e1ch h\u00e0ng trong giai \u0111o\u1ea1n marketing 3.0 kh\u00f4ng ch\u1ec9 t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m t\u1ed1t v\u00e0 tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi, m\u00e0 h\u1ecd c\u00f2n mu\u1ed1n nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd \u1ee7ng h\u1ed9 c\u00f3 gi\u00e1 tr\u1ecb nh\u00e2n v\u0103n v\u00e0 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i. \u0110\u00e2y l\u00e0 l\u00fac LuxGroup<\/strong> chuy\u1ec3n m\u00ecnh m\u1ea1nh m\u1ebd, t\u1eeb vi\u1ec7c cung c\u1ea5p d\u1ecbch v\u1ee5 du l\u1ecbch cao c\u1ea5p \u0111\u1ebfn cam k\u1ebft ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng v\u00e0 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng. V\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng ESG (M\u00f4i tr\u01b0\u1eddng, X\u00e3 h\u1ed9i, v\u00e0 Qu\u1ea3n tr\u1ecb) r\u00f5 r\u00e0ng, LuxGroup \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng doanh nghi\u1ec7p ti\u00ean phong trong ng\u00e0nh du l\u1ecbch t\u1ea1i Vi\u1ec7t Nam, v\u1edbi c\u00e1c s\u00e1ng ki\u1ebfn nh\u01b0 gi\u1ea3m thi\u1ec3u r\u00e1c th\u1ea3i nh\u1ef1a, b\u1ea3o t\u1ed3n t\u00e0i nguy\u00ean thi\u00ean nhi\u00ean v\u00e0 h\u1ed7 tr\u1ee3 c\u1ed9ng \u0111\u1ed3ng \u0111\u1ecba ph\u01b0\u01a1ng. Kh\u00e1ch h\u00e0ng ng\u00e0y nay mu\u1ed1n th\u1ea5y r\u1eb1ng s\u1ed1 ti\u1ec1n h\u1ecd b\u1ecf ra kh\u00f4ng ch\u1ec9 mang l\u1ea1i l\u1ee3i \u00edch c\u00e1 nh\u00e2n m\u00e0 c\u00f2n g\u00f3p ph\u1ea7n v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a x\u00e3 h\u1ed9i v\u00e0 m\u00f4i tr\u01b0\u1eddng.<\/p>\n

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        1. Marketing 4.0: S\u1ef1 k\u1ebft n\u1ed1i v\u00e0 s\u00e1ng t\u1ea1o c\u00f9ng kh\u00e1ch h\u00e0ng<\/strong><\/li>\n<\/ol>\n

          Trong th\u1eddi k\u1ef3 marketing 4.0, kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u00e0 c\u00f2n tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c s\u00e1ng t\u1ea1o c\u00f9ng doanh nghi\u1ec7p. LuxGroup<\/strong> \u0111\u00e3 \u00e1p d\u1ee5ng xu h\u01b0\u1edbng n\u00e0y b\u1eb1ng c\u00e1ch t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m g\u1eafn k\u1ebft h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00f4ng ngh\u1ec7 v\u00e0 s\u1ef1 t\u01b0\u01a1ng t\u00e1c s\u00e2u s\u1eafc. Vi\u1ec7c t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn nh\u01b0 AI, Big Data v\u00e0o h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, gi\u00fap LuxGroup c\u00e1 nh\u00e2n h\u00f3a d\u1ecbch v\u1ee5 v\u00e0 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng. Nh\u1eefng chuy\u1ebfn du thuy\u1ec1n kh\u00f4ng ch\u1ec9 l\u00e0 nh\u1eefng h\u00e0nh tr\u00ecnh xa x\u1ec9 m\u00e0 c\u00f2n l\u00e0 s\u1ef1 k\u1ebft n\u1ed1i gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u, n\u01a1i h\u1ecd c\u1ea3m th\u1ea5y m\u00ecnh l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a c\u00e2u chuy\u1ec7n.<\/p>\n

          Th\u00e0nh c\u00f4ng c\u1ee7a LuxGroup: T\u1eeb s\u1ed1 0 \u0111\u1ebfn ng\u01b0\u1eddi h\u00f9ng<\/strong><\/p>\n

          LuxGroup<\/strong> \u0111\u00e3 \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng t\u1eebng b\u01b0\u1edbc ti\u1ebfn h\u00f3a c\u1ee7a marketing t\u1eeb 1.0 \u0111\u1ebfn 4.0, kh\u00f4ng ng\u1eebng c\u1ea3i ti\u1ebfn v\u00e0 \u0111\u1ed5i m\u1edbi \u0111\u1ec3 th\u00edch nghi v\u1edbi s\u1ef1 thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng. T\u1eeb m\u1ed9t doanh nghi\u1ec7p kh\u1edfi \u0111\u1ea7u khi\u00eam t\u1ed1n, LuxGroup<\/strong> \u0111\u00e3 v\u01b0\u01a1n l\u00ean tr\u1edf th\u00e0nh m\u1ed9t ng\u01b0\u1eddi h\u00f9ng trong ng\u00e0nh du l\u1ecbch cao c\u1ea5p, mang \u0111\u1ebfn nh\u1eefng s\u1ea3n ph\u1ea9m kh\u00f4ng ch\u1ec9 \u0111\u1ed9c \u0111\u00e1o v\u1ec1 d\u1ecbch v\u1ee5 m\u00e0 c\u00f2n \u0111\u1eadm ch\u1ea5t nh\u00e2n v\u0103n v\u00e0 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i. LuxGroup<\/strong> kh\u00f4ng ch\u1ec9 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n t\u1ea1o d\u1ef1ng ni\u1ec1m tin v\u00e0 s\u1ef1 y\u00eau m\u1ebfn t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng, gi\u00fap h\u1ecd ghi d\u1ea5u \u1ea5n s\u00e2u s\u1eafc trong l\u00f2ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n","protected":false},"excerpt":{"rendered":"

          H\u00e0nh Tr\u00ecnh T\u1eeb S\u1ed1 0 \u0110\u1ebfn Ng\u01b0\u1eddi H\u00f9ng: LuxGroup V\u00e0 S\u1ef1 Thay \u0110\u1ed5i C\u1ee7a Kh\u00e1ch…<\/p>\n","protected":false},"author":5,"featured_media":22758,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[228,535,540,1],"tags":[192,227],"_links":{"self":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/23253"}],"collection":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/comments?post=23253"}],"version-history":[{"count":0,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/23253\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/media\/22758"}],"wp:attachment":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/media?parent=23253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/categories?post=23253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/tags?post=23253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}