{"id":23792,"date":"2024-12-27T10:07:01","date_gmt":"2024-12-27T10:07:01","guid":{"rendered":"https:\/\/luxgroup.vn\/redefining-vietnams-tourism-brand-elevating-luxury-and-sustainability-for-global-competitiveness\/"},"modified":"2024-12-27T10:12:31","modified_gmt":"2024-12-27T10:12:31","slug":"dinh-vi-lai-thuong-hieu-du-lich-viet-nam-nang-tam-sang-trong-va-ben-vung","status":"publish","type":"post","link":"https:\/\/luxgroup.vn\/vi\/dinh-vi-lai-thuong-hieu-du-lich-viet-nam-nang-tam-sang-trong-va-ben-vung\/","title":{"rendered":"\u201c\u0110\u1ecbnh V\u1ecb L\u1ea1i Th\u01b0\u01a1ng Hi\u1ec7u Du L\u1ecbch Vi\u1ec7t Nam: N\u00e2ng T\u1ea7m Sang Tr\u1ecdng v\u00e0 B\u1ec1n V\u1eefng\u201d"},"content":{"rendered":"

\"\"<\/p>\n

\u201c\u0110\u1ecbnh V\u1ecb L\u1ea1i Th\u01b0\u01a1ng Hi\u1ec7u Du L\u1ecbch Vi\u1ec7t Nam: N\u00e2ng T\u1ea7m Sang Tr\u1ecdng v\u00e0 B\u1ec1n V\u1eefng\u201d<\/h2>\n

TS Ph\u1ea1m H\u00e0, CEO LuxGroup:<\/strong><\/h5>\n

\u201cTh\u01b0\u01a1ng hi\u1ec7u du l\u1ecbch qu\u1ed1c gia c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb l\u1ea1i \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi xu h\u01b0\u1edbng m\u1edbi\u2026\u201d<\/p>\n

N\u0103m 2025, ng\u00e0nh Du l\u1ecbch Vi\u1ec7t Nam \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng ti\u1ebfp t\u1ee5c \u0111\u00e0 ph\u1ee5c h\u1ed3i m\u1ea1nh m\u1ebd sau \u0111\u1ea1i d\u1ecbch. So v\u1edbi c\u00e1c qu\u1ed1c gia trong khu v\u1ef1c, Vi\u1ec7t Nam s\u1edf h\u1eefu nhi\u1ec1u l\u1ee3i th\u1ebf c\u1ea1nh tranh nh\u01b0 thi\u00ean nhi\u00ean h\u00f9ng v\u0129, v\u0103n h\u00f3a \u0111a d\u1ea1ng, \u1ea9m th\u1ef1c phong ph\u00fa v\u00e0 con ng\u01b0\u1eddi th\u00e2n thi\u1ec7n. Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y l\u00e0m n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t, thu h\u00fat du kh\u00e1ch qu\u1ed1c t\u1ebf, \u0111\u1eb7c bi\u1ec7t khi Vi\u1ec7t Nam \u0111ang n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t \u0111i\u1ec3m \u0111\u1ebfn du l\u1ecbch sang tr\u1ecdng.<\/p>\n

Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, LuxGroup<\/strong><\/a>, t\u1eadp \u0111o\u00e0n h\u00e0ng \u0111\u1ea7u v\u1ec1 du l\u1ecbch v\u00e0 kh\u00e1ch s\u1ea1n, \u0111\u1eb7t m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng doanh thu 30% v\u00e0o n\u0103m 2025. \u0110\u1ed3ng th\u1eddi, LuxGroup h\u01b0\u1edbng t\u1edbi m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng sang Trung \u0110\u00f4ng, \u0110\u00f4ng \u00c2u v\u00e0 M\u1ef9, song song v\u1edbi vi\u1ec7c duy tr\u00ec c\u00e1c th\u1ecb tr\u01b0\u1eddng truy\u1ec1n th\u1ed1ng th\u00f4ng qua chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn \u0111a ng\u00f4n ng\u1eef b\u1eb1ng 5 ng\u00f4n ng\u1eef ch\u00ednh.<\/p>\n

Tuy nhi\u00ean, \u00f4ng Ph\u1ea1m H\u00e0 cho r\u1eb1ng ng\u00e0nh Du l\u1ecbch Vi\u1ec7t Nam v\u1eabn \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u th\u00e1ch th\u1ee9c l\u1edbn:<\/strong><\/h5>\n
    \n
  1. Ch\u00ednh s\u00e1ch ch\u01b0a \u0111\u1ed3ng b\u1ed9<\/strong><\/li>\n<\/ol>\n

    H\u1ec7 th\u1ed1ng ph\u00e1p l\u00fd v\u00e0 c\u00e1c ch\u00ednh s\u00e1ch ph\u00e1t tri\u1ec3n du l\u1ecbch c\u00f2n ch\u01b0a nh\u1ea5t qu\u00e1n, g\u00e2y kh\u00f3 kh\u0103n trong vi\u1ec7c thu h\u00fat \u0111\u1ea7u t\u01b0 v\u00e0 khai th\u00e1c ti\u1ec1m n\u0103ng c\u1ee7a ng\u00e0nh.<\/p>\n

      \n
    1. C\u01a1 s\u1edf v\u1eadt ch\u1ea5t h\u1ea1n ch\u1ebf<\/strong><\/li>\n<\/ol>\n

      T\u1ea1i nhi\u1ec1u \u0111i\u1ec3m \u0111\u1ebfn, h\u1ea1 t\u1ea7ng giao th\u00f4ng, l\u01b0u tr\u00fa v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 cao c\u1ea5p ch\u01b0a \u0111\u00e1p \u1ee9ng k\u1ef3 v\u1ecdng c\u1ee7a du kh\u00e1ch sang tr\u1ecdng. \u0110i\u1ec1u n\u00e0y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u1ea3 n\u0103ng c\u1ea1nh tranh v\u1edbi c\u00e1c \u0111i\u1ec3m \u0111\u1ebfn cao c\u1ea5p trong khu v\u1ef1c.<\/p>\n

        \n
      1. Nh\u00e2n s\u1ef1 thi\u1ebfu k\u1ef9 n\u0103ng qu\u1ed1c t\u1ebf<\/strong><\/li>\n<\/ol>\n

        Ngu\u1ed3n nh\u00e2n l\u1ef1c ng\u00e0nh du l\u1ecbch, \u0111\u1eb7c bi\u1ec7t \u1edf ph\u00e2n kh\u00fac cao c\u1ea5p, ch\u01b0a \u0111\u1ea1t ti\u00eau chu\u1ea9n qu\u1ed1c t\u1ebf. S\u1ef1 thi\u1ebfu h\u1ee5t v\u1ec1 k\u1ef9 n\u0103ng v\u00e0 kinh nghi\u1ec7m g\u00e2y kh\u00f3 kh\u0103n trong vi\u1ec7c \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng kh\u1eaft khe.<\/p>\n

          \n
        1. S\u1ea3n ph\u1ea9m v\u00e0 qu\u1ea3ng b\u00e1 du l\u1ecbch ch\u01b0a \u0111\u1ee7 h\u1ea5p d\u1eabn<\/strong><\/li>\n<\/ol>\n

          S\u1ea3n ph\u1ea9m du l\u1ecbch c\u00f2n tr\u00f9ng l\u1eb7p, thi\u1ebfu s\u00e1ng t\u1ea1o v\u00e0 kh\u00f4ng \u0111\u1ee7 \u0111\u1ed9c \u0111\u00e1o \u0111\u1ec3 t\u1ea1o d\u1ea5u \u1ea5n. Ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1 ch\u01b0a \u0111\u1ea1t hi\u1ec7u qu\u1ea3, ch\u01b0a t\u1eadp trung \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng sang tr\u1ecdng \u2013 nh\u00f3m kh\u00e1ch l\u01b0u tr\u00fa l\u00e2u, chi ti\u00eau cao v\u00e0 \u01b0u ti\u00ean du l\u1ecbch b\u1ec1n v\u1eefng.<\/p>\n

            \n
          1. \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia l\u1ed7i th\u1eddi<\/strong><\/li>\n<\/ol>\n

            Sau 15 n\u0103m s\u1eed d\u1ee5ng kh\u1ea9u hi\u1ec7u Timeless Charm, th\u01b0\u01a1ng hi\u1ec7u du l\u1ecbch qu\u1ed1c gia c\u1ea7n \u0111\u01b0\u1ee3c t\u00e1i \u0111\u1ecbnh v\u1ecb \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi xu h\u01b0\u1edbng m\u1edbi. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi s\u1ef1 nh\u1ea5n m\u1ea1nh v\u00e0o nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o v\u00e0 kh\u00e1c bi\u1ec7t c\u1ee7a Vi\u1ec7t Nam, nh\u1eb1m n\u00e2ng cao s\u1ee9c c\u1ea1nh tranh trong b\u1ed1i c\u1ea3nh to\u00e0n c\u1ea7u h\u00f3a.<\/p>\n

            \"\"<\/p>\n

            Nh\u1eefng t\u00edn hi\u1ec7u t\u00edch c\u1ef1c<\/strong><\/h5>\n

            N\u0103m 2024, theo B\u1ed9 V\u0103n h\u00f3a, Th\u1ec3 thao v\u00e0 Du l\u1ecbch, ng\u00e0nh du l\u1ecbch Vi\u1ec7t Nam \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng th\u00e0nh t\u1ef1u \u1ea5n t\u01b0\u1ee3ng:<\/p>\n

              \n
            • Kh\u00e1ch qu\u1ed1c t\u1ebf: G\u1ea7n 17,5 tri\u1ec7u l\u01b0\u1ee3t, t\u0103ng 38,9% so v\u1edbi n\u0103m 2023.<\/li>\n
            • Kh\u00e1ch n\u1ed9i \u0111\u1ecba: \u01af\u1edbc \u0111\u1ea1t 110 tri\u1ec7u l\u01b0\u1ee3t, t\u0103ng 1,6%.<\/li>\n
            • T\u1ed5ng thu t\u1eeb kh\u00e1ch du l\u1ecbch: \u01af\u1edbc \u0111\u1ea1t 840.000 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 23,8%.<\/li>\n<\/ul>\n

              Nh\u1eefng con s\u1ed1 n\u00e0y cho th\u1ea5y ti\u1ec1m n\u0103ng l\u1edbn c\u1ee7a ng\u00e0nh du l\u1ecbch trong vi\u1ec7c \u0111\u00f3ng g\u00f3p v\u00e0o n\u1ec1n kinh t\u1ebf qu\u1ed1c d\u00e2n. Tuy nhi\u00ean, m\u1ee5c ti\u00eau \u0111\u00f3n 25-28 tri\u1ec7u l\u01b0\u1ee3t kh\u00e1ch qu\u1ed1c t\u1ebf v\u00e0 130 tri\u1ec7u l\u01b0\u1ee3t kh\u00e1ch n\u1ed9i \u0111\u1ecba v\u00e0o n\u0103m 2025, nh\u01b0 trong Quy\u1ebft \u0111\u1ecbnh 509\/Q\u0110-TTg, v\u1eabn l\u00e0 th\u00e1ch th\u1ee9c l\u1edbn.<\/p>\n

              Gi\u1ea3i ph\u00e1p: Doanh nghi\u1ec7p l\u00e0m ch\u1ee7 s\u1ef1 \u0111\u1ed5i m\u1edbi<\/strong><\/h5>\n

              \u00d4ng Ph\u1ea1m H\u00e0 nh\u1eadn \u0111\u1ecbnh: \u201c\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau n\u00e0y, ng\u00e0nh du l\u1ecbch c\u1ea7n m\u1ed9t cu\u1ed9c \u0111\u1ed5i m\u1edbi to\u00e0n di\u1ec7n v\u00e0 m\u1ea1nh m\u1ebd. C\u00e1c doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t trong ph\u00e2n kh\u00fac du l\u1ecbch sang tr\u1ecdng, c\u1ea7n t\u1ef1 t\u00e1i c\u1ea5u tr\u00fac, t\u00ecm ra th\u1ebf m\u1ea1nh c\u1ed1t l\u00f5i c\u1ee7a m\u00ecnh v\u00e0 t\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7, xu h\u01b0\u1edbng b\u1ec1n v\u1eefng \u0111\u1ec3 t\u1ea1o ra gi\u00e1 tr\u1ecb d\u00e0i h\u1ea1n.\u201d<\/p>\n

              LuxGroup, v\u1edbi h\u01a1n 20 n\u0103m kinh nghi\u1ec7m, cam k\u1ebft ti\u1ebfp t\u1ee5c s\u1ee9 m\u1ec7nh n\u00e2ng t\u1ea7m du l\u1ecbch Vi\u1ec7t Nam, mang \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u00e1ng nh\u1edb cho du kh\u00e1ch v\u00e0 g\u00f3p ph\u1ea7n kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf c\u1ee7a Vi\u1ec7t Nam tr\u00ean b\u1ea3n \u0111\u1ed3 du l\u1ecbch th\u1ebf gi\u1edbi.<\/p>\n","protected":false},"excerpt":{"rendered":"

              \u201c\u0110\u1ecbnh V\u1ecb L\u1ea1i Th\u01b0\u01a1ng Hi\u1ec7u Du L\u1ecbch Vi\u1ec7t Nam: N\u00e2ng T\u1ea7m Sang Tr\u1ecdng v\u00e0 B\u1ec1n…<\/p>\n","protected":false},"author":5,"featured_media":22347,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[228,184,535,545],"tags":[299,192,227,516],"_links":{"self":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/23792"}],"collection":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/comments?post=23792"}],"version-history":[{"count":0,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/23792\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/media\/22347"}],"wp:attachment":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/media?parent=23792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/categories?post=23792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/tags?post=23792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}