{"id":24525,"date":"2025-04-14T05:07:52","date_gmt":"2025-04-14T05:07:52","guid":{"rendered":"https:\/\/luxgroup.vn\/from-dmo-to-pmmo-a-new-mindset-for-sustainable-tourism-in-vietnam\/"},"modified":"2025-04-14T05:12:26","modified_gmt":"2025-04-14T05:12:26","slug":"tu-dmo-den-pmmo-du-lich-viet-nam-can-chuyen-minh-vi-su-phat-trien-ben-vung","status":"publish","type":"post","link":"https:\/\/luxgroup.vn\/vi\/tu-dmo-den-pmmo-du-lich-viet-nam-can-chuyen-minh-vi-su-phat-trien-ben-vung\/","title":{"rendered":"T\u1eeb DMO \u0111\u1ebfn PMMO: Du l\u1ecbch Vi\u1ec7t Nam c\u1ea7n chuy\u1ec3n m\u00ecnh v\u00ec s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng"},"content":{"rendered":"
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T\u1eeb DMO \u0111\u1ebfn PMMO: Du l\u1ecbch Vi\u1ec7t Nam c\u1ea7n chuy\u1ec3n m\u00ecnh v\u00ec s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng<\/h2>\n
Theo g\u00f3c nh\u00ecn c\u1ee7a Ti\u1ebfn s\u0129 Ph\u1ea1m H\u00e0 \u2013 Ch\u1ee7 t\u1ecbch CEO LuxGroup<\/strong><\/em><\/div>\n
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Du l\u1ecbch Vi\u1ec7t Nam \u0111ang \u0111\u1ee9ng tr\u01b0\u1edbc m\u1ed9t ng\u00e3 r\u1ebd quan tr\u1ecdng khi th\u1ebf gi\u1edbi b\u01b0\u1edbc v\u00e0o k\u1ef7 nguy\u00ean h\u1eadu COVID, n\u01a1i m\u00e0 c\u00e1c xu h\u01b0\u1edbng du l\u1ecbch c\u00e1 nh\u00e2n h\u00f3a, du l\u1ecbch xanh v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng ng\u00e0y c\u00e0ng chi\u1ebfm \u01b0u th\u1ebf. Theo Ti\u1ebfn s\u0129 Ph\u1ea1m H\u00e0<\/strong> \u2013 Ch\u1ee7 t\u1ecbch ki\u00eam CEO c\u1ee7a LuxGroup<\/strong><\/a>, \u0111\u1ec3 ph\u00e1t tri\u1ec3n du l\u1ecbch m\u1ed9t c\u00e1ch th\u1ef1c ch\u1ea5t v\u00e0 d\u00e0i h\u1ea1n, Vi\u1ec7t Nam c\u1ea7n chuy\u1ec3n \u0111\u1ed5i t\u01b0 duy qu\u1ea3n l\u00fd \u0111i\u1ec3m \u0111\u1ebfn t\u1eeb m\u00f4 h\u00ecnh DMO (Destination Marketing Organization) truy\u1ec1n th\u1ed1ng sang m\u00f4 h\u00ecnh PMMO (Place Marketing, Management, Making Organization) hi\u1ec7n \u0111\u1ea1i \u2013 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn l\u1ea5y con ng\u01b0\u1eddi l\u00e0m trung t\u00e2m v\u00e0 h\u01b0\u1edbng t\u1edbi gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng.<\/div>\n
T\u1eeb qu\u1ea3ng b\u00e1 sang t\u1ea1o d\u1ef1ng gi\u00e1 tr\u1ecb<\/strong><\/h5>\n
Trong nhi\u1ec1u n\u0103m qua, c\u00e1c DMO t\u1ea1i Vi\u1ec7t Nam th\u01b0\u1eddng t\u1eadp trung qu\u00e1 nhi\u1ec1u v\u00e0o qu\u1ea3ng b\u00e1 v\u00e0 t\u0103ng l\u01b0\u1ee3ng kh\u00e1ch, xem \u0111\u00e2y l\u00e0 th\u01b0\u1edbc \u0111o th\u00e0nh c\u00f4ng ch\u00ednh. Tuy nhi\u00ean, c\u00e1ch l\u00e0m n\u00e0y \u0111\u00e3 b\u1ed9c l\u1ed9 nhi\u1ec1u b\u1ea5t c\u1eadp: \u0111i\u1ec3m \u0111\u1ebfn b\u1ecb qu\u00e1 t\u1ea3i, ch\u1ea5t l\u01b0\u1ee3ng tr\u1ea3i nghi\u1ec7m kh\u00f4ng \u0111\u1ed3ng \u0111\u1ec1u, c\u01b0 d\u00e2n \u0111\u1ecba ph\u01b0\u01a1ng b\u1ecb xem nh\u1eb9 trong quy tr\u00ecnh ph\u00e1t tri\u1ec3n, d\u1eabn \u0111\u1ebfn m\u1ea5t c\u00e2n b\u1eb1ng gi\u1eefa du l\u1ecbch v\u00e0 \u0111\u1eddi s\u1ed1ng c\u1ed9ng \u0111\u1ed3ng.<\/div>\n
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Theo Ti\u1ebfn s\u0129 Ph\u1ea1m H\u00e0, PMMO \u2013 m\u00f4 h\u00ecnh m\u1edbi \u2013 l\u00e0 l\u1eddi gi\u1ea3i to\u00e0n di\u1ec7n v\u00e0 ph\u00f9 h\u1ee3p h\u01a1n cho giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n hi\u1ec7n nay. PMMO kh\u00f4ng ch\u1ec9 ti\u1ebfp th\u1ecb \u0111i\u1ec3m \u0111\u1ebfn, m\u00e0 c\u00f2n quy ho\u1ea1ch \u2013 qu\u1ea3n l\u00fd \u2013 thi\u1ebft k\u1ebf kh\u00f4ng gian v\u00e0 tr\u1ea3i nghi\u1ec7m m\u1ed9t c\u00e1ch t\u1ed5ng th\u1ec3. \u0110\u1eb7c bi\u1ec7t, m\u00f4 h\u00ecnh n\u00e0y \u0111\u1eb7t c\u01b0 d\u00e2n \u0111\u1ecba ph\u01b0\u01a1ng l\u00e0m trung t\u00e2m, coi h\u1ecd l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng th\u1ee5 h\u01b0\u1edfng v\u00e0 \u0111\u1ed3ng ki\u1ebfn t\u1ea1o gi\u00e1 tr\u1ecb v\u1edbi du kh\u00e1ch.<\/div>\n
Ba tr\u1ee5 c\u1ed9t ph\u00e1t tri\u1ec3n \u0111i\u1ec3m \u0111\u1ebfn b\u1ec1n v\u1eefng<\/strong><\/h5>\n
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PMMO v\u1eadn h\u00e0nh tr\u00ean ba tr\u1ee5 c\u1ed9t ch\u00ednh:<\/div>\n
1.Place Making \u2013 T\u1ea1o d\u1ef1ng \u0111i\u1ec3m \u0111\u1ebfn:<\/strong><\/h6>\n
Kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c l\u00e0m \u0111\u1eb9p b\u1ec1 ngo\u00e0i, Place Making ch\u00fa tr\u1ecdng n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng kh\u00f4ng gian s\u1ed1ng, b\u1ea3o t\u1ed3n di s\u1ea3n, v\u0103n h\u00f3a b\u1ea3n \u0111\u1ecba, c\u1ea3i thi\u1ec7n h\u1ea1 t\u1ea7ng, m\u00f4i tr\u01b0\u1eddng, v\u00e0 t\u1ea1o ra nh\u1eefng kh\u00f4ng gian c\u00f4ng c\u1ed9ng \u0111\u00e1ng s\u1ed1ng \u2013 \u0111\u00e1ng nh\u1edb \u2013 \u0111\u00e1ng k\u1ec3. M\u1ed9t \u0111i\u1ec3m \u0111\u1ebfn h\u1ea5p d\u1eabn kh\u00f4ng ph\u1ea3i v\u00ec chi\u00eau tr\u00f2 truy\u1ec1n th\u00f4ng, m\u00e0 v\u00ec n\u00f3 t\u1ea1o ra s\u1ef1 k\u1ebft n\u1ed1i c\u1ea3m x\u00fac gi\u1eefa con ng\u01b0\u1eddi v\u1edbi n\u01a1i ch\u1ed1n.<\/div>\n
2.Place Management \u2013 Qu\u1ea3n tr\u1ecb \u0111i\u1ec3m \u0111\u1ebfn:<\/strong><\/h6>\n
\u0110\u00e2y l\u00e0 kh\u00e2u c\u00f2n thi\u1ebfu trong h\u1ea7u h\u1ebft chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n du l\u1ecbch \u1edf Vi\u1ec7t Nam. Theo Ti\u1ebfn s\u0129 Ph\u1ea1m H\u00e0, vi\u1ec7c qu\u1ea3n l\u00fd c\u1ea7n to\u00e0n di\u1ec7n v\u00e0 d\u00e0i h\u1ea1n, bao g\u1ed3m c\u00e2n b\u1eb1ng l\u1ee3i \u00edch gi\u1eefa ng\u01b0\u1eddi d\u00e2n \u2013 doanh nghi\u1ec7p \u2013 ch\u00ednh quy\u1ec1n \u2013 du kh\u00e1ch, ki\u1ec3m so\u00e1t n\u0103ng l\u1ef1c t\u1ea3i, b\u1ea3o v\u1ec7 t\u00e0i nguy\u00ean thi\u00ean nhi\u00ean, v\u00e0 n\u00e2ng cao n\u0103ng l\u1ef1c ph\u1ee5c v\u1ee5. \u201cKh\u00f4ng c\u00f3 qu\u1ea3n tr\u1ecb t\u1ed1t th\u00ec m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c s\u1ebd s\u1edbm \u0111\u1ed5 v\u1ee1 tr\u01b0\u1edbc \u00e1p l\u1ef1c ph\u00e1t tri\u1ec3n n\u00f3ng,\u201d \u00f4ng nh\u1ea5n m\u1ea1nh.<\/div>\n
3.Place Marketing \u2013 Ti\u1ebfp th\u1ecb \u0111i\u1ec3m \u0111\u1ebfn:<\/strong><\/h6>\n
PMMO kh\u00f4ng lo\u1ea1i b\u1ecf vai tr\u00f2 c\u1ee7a ti\u1ebfp th\u1ecb, nh\u01b0ng \u0111\u1eb7t n\u00f3 trong t\u1ed5ng th\u1ec3 chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n d\u00e0i h\u1ea1n. Thay v\u00ec ch\u1ea1y theo s\u1ed1 l\u01b0\u1ee3ng, ti\u1ebfp th\u1ecb m\u1edbi t\u1eadp trung v\u00e0o gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0 c\u1ea3m x\u00fac, truy\u1ec1n c\u1ea3m h\u1ee9ng, k\u1ec3 chuy\u1ec7n di s\u1ea3n, v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111i\u1ec3m \u0111\u1ebfn c\u00f3 chi\u1ec1u s\u00e2u \u2013 c\u00f3 linh h\u1ed3n.<\/div>\n
Du l\u1ecbch Vi\u1ec7t Nam \u2013 H\u01b0\u1edbng t\u1edbi \u201ch\u1ea1nh ph\u00fac thu\u1ea7n Vi\u1ec7t\u201d<\/strong><\/h5>\n
V\u1edbi g\u1ea7n 20 n\u0103m g\u1eafn b\u00f3 v\u1edbi ng\u00e0nh du l\u1ecbch cao c\u1ea5p v\u00e0 b\u1ec1n v\u1eefng, Ti\u1ebfn s\u0129 Ph\u1ea1m H\u00e0 tin r\u1eb1ng t\u01b0\u01a1ng lai c\u1ee7a du l\u1ecbch Vi\u1ec7t Nam kh\u00f4ng n\u1eb1m \u1edf c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 r\u1ea7m r\u1ed9, m\u00e0 n\u1eb1m \u1edf kh\u1ea3 n\u0103ng t\u1ea1o ra tr\u1ea3i nghi\u1ec7m th\u1eadt, \u0111\u1eb9p v\u00e0 t\u1eed t\u1ebf \u2013 n\u01a1i du kh\u00e1ch c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c b\u1ea3n s\u1eafc v\u0103n h\u00f3a, s\u1ef1 hi\u1ebfu kh\u00e1ch, v\u00e0 gi\u00e1 tr\u1ecb s\u1ed1ng t\u1ea1i \u0111i\u1ec3m \u0111\u1ebfn.<\/div>\n
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\u00d4ng \u0111\u1ec1 xu\u1ea5t, m\u1ed7i \u0111\u1ecba ph\u01b0\u01a1ng c\u1ea7n x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh PMMO ri\u00eang, g\u1eafn v\u1edbi chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n \u0111\u00f4 th\u1ecb b\u1ec1n v\u1eefng, g\u00ecn gi\u1eef m\u00f4i tr\u01b0\u1eddng v\u00e0 \u0111\u1eddi s\u1ed1ng tinh th\u1ea7n c\u01b0 d\u00e2n. B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c \u0111\u00e0o t\u1ea1o nh\u00e2n l\u1ef1c du l\u1ecbch c\u0169ng c\u1ea7n thay \u0111\u1ed5i: t\u1eeb k\u1ef9 n\u0103ng ph\u1ee5c v\u1ee5 sang n\u0103ng l\u1ef1c ki\u1ebfn t\u1ea1o tr\u1ea3i nghi\u1ec7m v\u00e0 k\u1ec3 chuy\u1ec7n di s\u1ea3n.<\/div>\n
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T\u01b0 duy \u201cNet Positive\u201d cho t\u01b0\u01a1ng lai<\/strong><\/h5>\n
LuxGroup \u2013 doanh nghi\u1ec7p ti\u00ean phong trong l\u0129nh v\u1ef1c du thuy\u1ec1n v\u00e0 du l\u1ecbch tr\u1ea3i nghi\u1ec7m cao c\u1ea5p t\u1ea1i Vi\u1ec7t Nam \u2013 hi\u1ec7n \u0111ang \u00e1p d\u1ee5ng t\u01b0 duy \u201cNet Positive\u201d: kh\u00f4ng ch\u1ec9 gi\u1ea3m thi\u1ec3u t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c m\u00e0 c\u00f2n gia t\u0103ng t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c l\u00ean c\u1ed9ng \u0111\u1ed3ng, m\u00f4i tr\u01b0\u1eddng v\u00e0 v\u0103n h\u00f3a b\u1ea3n \u0111\u1ecba. \u0110\u00e2y ch\u00ednh l\u00e0 bi\u1ec3u hi\u1ec7n c\u1ee5 th\u1ec3 nh\u1ea5t c\u1ee7a t\u01b0 duy PMMO trong th\u1ef1c ti\u1ec5n.<\/div>\n
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\u201cDu l\u1ecbch kh\u00f4ng ch\u1ec9 l\u00e0 ng\u00e0nh kinh t\u1ebf, m\u00e0 c\u00f2n l\u00e0 c\u00f4ng c\u1ee5 lan t\u1ecfa h\u1ea1nh ph\u00fac, kh\u01a1i d\u1eady ni\u1ec1m t\u1ef1 h\u00e0o v\u00e0 b\u1ea3o t\u1ed3n h\u1ed3n c\u1ed1t d\u00e2n t\u1ed9c. Mu\u1ed1n v\u1eady, ch\u00fang ta ph\u1ea3i thay \u0111\u1ed5i t\u01b0 duy t\u1eeb g\u1ed1c r\u1ec5 \u2013 t\u1eeb DMO sang PMMO,\u201d Ti\u1ebfn s\u0129 Ph\u1ea1m H\u00e0 k\u1ebft lu\u1eadn.eople and the planet.\u201d<\/div>\n","protected":false},"excerpt":{"rendered":"

T\u1eeb DMO \u0111\u1ebfn PMMO: Du l\u1ecbch Vi\u1ec7t Nam c\u1ea7n chuy\u1ec3n m\u00ecnh v\u00ec s\u1ef1 ph\u00e1t tri\u1ec3n…<\/p>\n","protected":false},"author":5,"featured_media":24515,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[184,535,545],"tags":[359,299,354],"_links":{"self":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/24525"}],"collection":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/comments?post=24525"}],"version-history":[{"count":0,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/24525\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/media\/24515"}],"wp:attachment":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/media?parent=24525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/categories?post=24525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/tags?post=24525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}