{"id":24704,"date":"2025-05-12T04:39:18","date_gmt":"2025-05-12T04:39:18","guid":{"rendered":"https:\/\/luxgroup.vn\/the-rise-of-luxury-tourism-in-vietnam-a-new-era-of-soulful-travel\/"},"modified":"2025-05-12T04:47:22","modified_gmt":"2025-05-12T04:47:22","slug":"su-troi-day-cua-du-lich-hang-sang-viet-nam-hanh-trinh-cua-cam-xuc-va-tam-hon","status":"publish","type":"post","link":"https:\/\/luxgroup.vn\/vi\/su-troi-day-cua-du-lich-hang-sang-viet-nam-hanh-trinh-cua-cam-xuc-va-tam-hon\/","title":{"rendered":"S\u1ef1 Tr\u1ed7i D\u1eady C\u1ee7a Du L\u1ecbch H\u1ea1ng Sang Vi\u1ec7t Nam \u2013 H\u00e0nh Tr\u00ecnh C\u1ee7a C\u1ea3m X\u00fac v\u00e0 T\u00e2m H\u1ed3n"},"content":{"rendered":"

\"\"<\/p>\n

S\u1ef1 Tr\u1ed7i D\u1eady C\u1ee7a Du L\u1ecbch H\u1ea1ng Sang Vi\u1ec7t Nam \u2013 H\u00e0nh Tr\u00ecnh C\u1ee7a C\u1ea3m X\u00fac v\u00e0 T\u00e2m H\u1ed3n<\/span><\/h2>\n

T\u00e1c gi\u1ea3: Ti\u1ebfn s\u0129 Ph\u1ea1m H\u00e0 \u2013 Nh\u00e0 s\u00e1ng l\u1eadp & CEO, LuxGroup<\/em><\/span><\/p>\n

Vi\u1ec7t Nam \u0111ang v\u01b0\u01a1n m\u00ecnh m\u1ea1nh m\u1ebd tr\u1edf th\u00e0nh \u0111i\u1ec3m \u0111\u1ebfn du l\u1ecbch h\u1ea1ng sang h\u1ea5p d\u1eabn nh\u1ea5t \u0110\u00f4ng Nam \u00c1 \u2013 kh\u00f4ng ch\u1ec9 nh\u1edd v\u1ebb \u0111\u1eb9p thi\u00ean nhi\u00ean ngo\u1ea1n m\u1ee5c, n\u1ec1n v\u0103n h\u00f3a s\u1ed1ng \u0111\u1ed9ng, \u1ea9m th\u1ef1c tinh t\u1ebf hay l\u00f2ng hi\u1ebfu kh\u00e1ch n\u1ed3ng h\u1eadu, m\u00e0 c\u00f2n b\u1edfi m\u1ed9t y\u1ebfu t\u1ed1 hi\u1ebfm c\u00f3: t\u00ednh ch\u00e2n th\u1ef1c v\u00e0 chi\u1ec1u s\u00e2u c\u1ea3m x\u00fac.<\/p>\n

Trong th\u1eddi \u0111\u1ea1i m\u00e0 kh\u00e1i ni\u1ec7m \u201cxa x\u1ec9\u201d kh\u00f4ng c\u00f2n g\u1eafn li\u1ec1n v\u1edbi h\u00e0o nho\u00e1ng v\u1eadt ch\u1ea5t, du l\u1ecbch h\u1ea1ng sang ng\u00e0y nay h\u01b0\u1edbng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m mang \u00fd ngh\u0129a, \u0111\u1ec3 l\u1ea1i d\u1ea5u \u1ea5n tinh th\u1ea7n, ch\u1ea1m \u0111\u1ebfn tr\u00e1i tim. \u0110\u00f3 l\u00e0 n\u01a1i m\u00e0 m\u1ed7i h\u00e0nh tr\u00ecnh kh\u00f4ng ch\u1ec9 l\u00e0 chuy\u1ebfn \u0111i, m\u00e0 l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n \u0111\u01b0\u1ee3c s\u1ed1ng tr\u1ecdn v\u1eb9n.<\/p>\n

T\u1ea1i LuxGroup<\/strong><\/a>, ch\u00fang t\u00f4i kh\u00f4ng b\u00e1n s\u1ea3n ph\u1ea9m \u2013 ch\u00fang t\u00f4i ch\u1ea1m v\u00e0o c\u1ea3m x\u00fac, t\u1ea1o n\u00ean nh\u1eefng kho\u1ea3nh kh\u1eafc h\u1ea1nh ph\u00fac. Ch\u00fang t\u00f4i ph\u1ee5c v\u1ee5 nh\u00f3m 5% kh\u00e1ch du l\u1ecbch tinh hoa to\u00e0n c\u1ea7u \u2013 nh\u1eefng ng\u01b0\u1eddi \u0111\u1ec1 cao ch\u1ea5t l\u01b0\u1ee3ng, s\u1ef1 nguy\u00ean b\u1ea3n v\u00e0 gi\u00e1 tr\u1ecb tinh th\u1ea7n.<\/p>\n

\u0110\u1ec3 t\u00e1i hi\u1ec7n tinh th\u1ea7n \u0111\u1ea5t n\u01b0\u1edbc n\u00e0y, t\u00f4i xin ph\u00e9p \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u1ea1i t\u1eeb VIETNAM theo m\u1ed9t c\u00e1ch \u0111\u1eb7c bi\u1ec7t:
\n\u2022 V \u2013 Values (Gi\u00e1 tr\u1ecb)<\/strong>: B\u1eaft ngu\u1ed3n t\u1eeb truy\u1ec1n th\u1ed1ng ngh\u00ecn n\u0103m v\u00e0 l\u00f2ng ch\u00e2n th\u00e0nh.
\n\u2022 I \u2013 Identity (B\u1ea3n s\u1eafc)<\/strong>: H\u00f2a quy\u1ec7n gi\u1eefa qu\u00e1 kh\u1ee9 uy nghi v\u00e0 hi\u1ec7n \u0111\u1ea1i thanh l\u1ecbch.
\n\u2022 E \u2013 Experience (Tr\u1ea3i nghi\u1ec7m)<\/strong>: Nh\u1eefng h\u00e0nh tr\u00ecnh ch\u1ea1m s\u00e2u v\u00e0o t\u00e2m tr\u00ed v\u00e0 tr\u00e1i tim.
\n\u2022 T \u2013 Taste (V\u1ecb gi\u00e1c):<\/strong> T\u1eeb \u1ea9m th\u1ef1c \u0111\u01b0\u1eddng ph\u1ed1 \u0111\u1ebfn b\u00e0n ti\u1ec7c th\u01b0\u1ee3ng l\u01b0u \u2013 l\u00e0 b\u1eefa ti\u1ec7c c\u1ee7a gi\u00e1c quan.
\n\u2022 N \u2013 Nature (Thi\u00ean nhi\u00ean)<\/strong>: N\u00fai r\u1eebng xanh ng\u00e1t, v\u1ecbnh ng\u1ecdc, b\u00e3i bi\u1ec3n nguy\u00ean s\u01a1 v\u1eaby g\u1ecdi.
\n\u2022 A \u2013 Art (Ngh\u1ec7 thu\u1eadt)<\/strong>: Di s\u1ea3n s\u1ed1ng \u0111\u1ed9ng c\u1ee7a th\u1ee7 c\u00f4ng m\u1ef9 ngh\u1ec7, h\u1ed9i h\u1ecda v\u00e0 v\u0103n h\u00f3a.
\n\u2022 M \u2013 Memory (K\u00fd \u1ee9c)<\/strong>: M\u1ed7i chuy\u1ebfn \u0111i l\u00e0 m\u1ed9t h\u1ed3i \u1ee9c s\u1ed1ng \u0111\u1ed9ng, c\u00e1 nh\u00e2n v\u00e0 kh\u00f4ng th\u1ec3 qu\u00ean.<\/p>\n

Du L\u1ecbch C\u1ea3m X\u00fac \u2013 Ch\u1ea1m \u0110\u1ebfn T\u00e2m H\u1ed3n<\/strong>
\n<\/span><\/h5>\n

D\u1ef1 ki\u1ebfn n\u0103m 2025, Vi\u1ec7t Nam s\u1ebd \u0111\u00f3n 23 tri\u1ec7u l\u01b0\u1ee3t kh\u00e1ch qu\u1ed1c t\u1ebf, trong \u0111\u00f3 c\u00f3 h\u01a1n 300.000 kh\u00e1ch t\u1eeb Ph\u00e1p \u2013 m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y ti\u1ec1m n\u0103ng. Tuy nhi\u00ean, ch\u1ec9 m\u1ed9t nh\u00f3m nh\u1ecf trong \u0111\u00f3 t\u00ecm ki\u1ebfm th\u1ee9 v\u01b0\u1ee3t l\u00ean tr\u00ean k\u1ef3 ngh\u1ec9 \u2013 h\u1ecd t\u00ecm ki\u1ebfm s\u1ef1 chuy\u1ec3n h\u00f3a c\u00e1 nh\u00e2n.<\/span><\/p>\n

Theo nghi\u00ean c\u1ee9u c\u1ee7a ILTM, kh\u00e1ch du l\u1ecbch h\u1ea1ng sang hi\u1ec7n \u0111\u1ea1i \u0111\u1ec1 cao s\u1ef1 ri\u00eang t\u01b0, c\u00e1 nh\u00e2n h\u00f3a v\u00e0 h\u00e0nh tr\u00ecnh c\u00f3 \u00fd ngh\u0129a. T\u1ea1i LuxGroup, tri\u1ebft l\u00fd ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ch\u00fang t\u00f4i \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua 5 ch\u1eef P:
\nPassion (\u0110am m\u00ea), Purpose (L\u00fd t\u01b0\u1edfng), People (Con ng\u01b0\u1eddi), Planet (Tr\u00e1i \u0111\u1ea5t) v\u00e0 Profit (L\u1ee3i nhu\u1eadn) \u2013 theo \u0111\u00fang th\u1ee9 t\u1ef1.<\/p>\n

Ch\u00fang t\u00f4i c\u00f3 m\u1ed9t s\u1ee9 m\u1ec7nh r\u00f5 r\u00e0ng: mang l\u1ea1i h\u1ea1nh ph\u00fac cho du kh\u00e1ch \u2013 b\u1eb1ng c\u1ea3m x\u00fac, s\u1ef1 h\u00e0i l\u00f2ng tuy\u1ec7t \u0111\u1ed1i v\u00e0 d\u1ea5u \u1ea5n kh\u00f3 phai.<\/p>\n

6 Ki\u1ec3u Kh\u00e1ch Du L\u1ecbch H\u1ea1ng Sang \u0110ang D\u1eabn D\u1eaft Xu Th\u1ebf<\/strong><\/span><\/h5>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 6 ch\u00e2n dung du kh\u00e1ch h\u1ea1ng sang \u0111ang l\u00e0m thay \u0111\u1ed5i ng\u00e0nh du l\u1ecbch to\u00e0n c\u1ea7u:
\n1. Ng\u01b0\u1eddi Tr\u1ea3i Nghi\u1ec7m (Experientialist)<\/strong> \u2013 T\u00ecm ki\u1ebfm s\u1ef1 th\u1eadt v\u00e0 t\u1ef1 kh\u00e1m ph\u00e1.
\n2. Ng\u01b0\u1eddi Truy\u1ec1n Th\u1ed1ng (Traditionalist)<\/strong> \u2013 \u0110\u1ec1 cao s\u1ef1 sang tr\u1ecdng c\u1ed5 \u0111i\u1ec3n v\u00e0 di s\u1ea3n.
\n3. Ng\u01b0\u1eddi M\u1ed9ng M\u01a1 (Dreamer)<\/strong> \u2013 Du l\u1ecbch l\u00e0 kh\u00e1t v\u1ecdng, l\u00e0 ngh\u1ec7 thu\u1eadt s\u1ed1ng.
\n4. K\u1ebb Ngo\u00e0i L\u1ec1 (Misfit)<\/strong> \u2013 Ch\u1ec9 l\u1ef1a ch\u1ecdn xa x\u1ec9 khi c\u1ea7n tr\u1ed1n tho\u00e1t th\u1ef1c t\u1ea1i.
\n5. Ng\u01b0\u1eddi K\u00edn \u0110\u00e1o (Covert)<\/strong> \u2013 Tinh t\u1ebf, gi\u1ea3n d\u1ecb, \u0111\u1ec1 cao c\u1ea3m x\u00fac h\u01a1n h\u00ecnh th\u1ee9c.
\n6. Ng\u01b0\u1eddi T\u1eadn D\u1ee5ng C\u01a1 H\u1ed9i (Opportunist)<\/strong> \u2013 Th\u00f4ng minh, chi\u1ebfn l\u01b0\u1ee3c, nh\u01b0ng kh\u00f4ng k\u00e9m ph\u1ea7n thanh l\u1ecbch.<\/span><\/p>\n

D\u00f9 kh\u00e1c bi\u1ec7t, h\u1ecd \u0111\u1ec1u b\u1ecb h\u1ea5p d\u1eabn b\u1edfi 5 ch\u1eef C trong du l\u1ecbch h\u1ea1ng sang hi\u1ec7n \u0111\u1ea1i:
\nCulture (V\u0103n h\u00f3a), Customization (C\u00e1 nh\u00e2n h\u00f3a), Cuisine (\u1ea8m th\u1ef1c), Content (N\u1ed9i dung tr\u1ea3i nghi\u1ec7m), v\u00e0 Community (C\u1ed9ng \u0111\u1ed3ng tinh hoa).<\/p>\n

\"\"<\/h5>\n
Hi\u1ec3u R\u00f5 Th\u1ecb Tr\u01b0\u1eddng \u2013 Ph\u1ee5c V\u1ee5 \u0110\u00fang T\u00e2m L\u00fd<\/strong>
\n<\/span><\/h5>\n

B\u00ean c\u1ea1nh 6 ch\u00e2n dung tr\u00ean, th\u1ecb tr\u01b0\u1eddng du l\u1ecbch xa x\u1ec9 c\u00f2n ph\u00e2n h\u00f3a s\u00e2u h\u01a1n theo h\u00e0nh vi ti\u00eau d\u00f9ng v\u00e0 l\u1ed1i s\u1ed1ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng ph\u00e2n kh\u00fac n\u1ed5i b\u1eadt \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u b\u1edfi LuxGroup v\u00e0 c\u00e1c chuy\u00ean gia th\u1ecb tr\u01b0\u1eddng:
\n1. Nh\u1eefng Ng\u01b0\u1eddi Y\u00eau Xa X\u1ec9 Th\u1eadt S\u1ef1 (Elite Luxury Lovers):<\/strong> C\u00f3 t\u00e0i ch\u00ednh d\u1ed3i d\u00e0o, t\u00ecm ki\u1ebfm s\u1ef1 \u0111\u1ed9c quy\u1ec1n, kh\u00f4ng gian ri\u00eang t\u01b0, v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1c bi\u1ec7t ho\u00e0n to\u00e0n.
\n2. Ng\u01b0\u1eddi H\u01b0\u1edbng \u0110\u1ebfn Xa X\u1ec9 (Aspiring Luxury Lovers):<\/strong> Kh\u00f4ng qu\u00e1 gi\u00e0u nh\u01b0ng c\u00f3 t\u01b0 duy xa x\u1ec9, th\u00edch kh\u1eb3ng \u0111\u1ecbnh \u0111\u1eb3ng c\u1ea5p qua th\u01b0\u01a1ng hi\u1ec7u v\u00e0 h\u00ecnh \u1ea3nh c\u00e1 nh\u00e2n.
\n3. Ng\u01b0\u1eddi Mua Xa X\u1ec9 Th\u00f4ng Minh (Savvy Luxury Shoppers):<\/strong> Lu\u00f4n t\u00ecm ki\u1ebfm \u201cmua h\u1eddi\u201d v\u00e0 tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t v\u1edbi chi ph\u00ed h\u1ee3p l\u00fd.
\n4. Nh\u00e0 Th\u00e1m Hi\u1ec3m Xa X\u1ec9 (Luxury Explorers):<\/strong> \u01afu ti\u00ean h\u1ecdc h\u1ecfi, tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf v\u00e0 k\u1ebft n\u1ed1i v\u0103n h\u00f3a \u2013 kh\u00f4ng quan t\u00e2m \u0111\u1ebfn b\u1ec1 ngo\u00e0i h\u00e0o nho\u00e1ng.
\n5. Ng\u01b0\u1eddi Ng\u01b0\u1ee1ng M\u1ed9 Xa X\u1ec9 (Satisfied Admirers):<\/strong> Th\u00edch ng\u1eafm nh\u00ecn nh\u01b0ng \u00edt khi ti\u00eau d\u00f9ng \u2013 kh\u00f4ng ph\u1ea3i nh\u00f3m kh\u00e1ch ch\u00ednh nh\u01b0ng c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.
\n6. Ng\u01b0\u1eddi Tr\u1ebb Y\u00eau Xa X\u1ec9 (Young & Restless):<\/strong> T\u1ef1 do, \u0111\u1ed9c l\u1eadp, th\u00edch tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c b\u1ea3n, \u0111\u1eadm ch\u1ea5t c\u00e1 nh\u00e2n, g\u1eafn v\u1edbi l\u1ed1i s\u1ed1ng n\u0103ng \u0111\u1ed9ng v\u00e0 \u00fd th\u1ee9c x\u00e3 h\u1ed9i.
\n<\/span><\/p>\n

B\u00ed Quy\u1ebft K\u1ebft N\u1ed1i V\u1edbi Kh\u00e1ch Cao C\u1ea5p<\/strong>
\n<\/span><\/h5>\n

\u0110\u1ec3 chinh ph\u1ee5c c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y, doanh nghi\u1ec7p c\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c tinh t\u1ebf:
\n\u2022 C\u00e1 nh\u00e2n h\u00f3a t\u1ed1i \u0111a theo t\u00e2m l\u00fd v\u00e0 h\u00e0nh vi t\u1eebng nh\u00f3m.
\n\u2022 T\u1ea1o kh\u00f4ng gian ri\u00eang bi\u1ec7t, \u0111\u1ed9c quy\u1ec1n cho nh\u00f3m Elite.
\n\u2022 Mang l\u1ea1i gi\u00e1 tr\u1ecb th\u00f4ng minh, minh b\u1ea1ch v\u1ec1 chi ph\u00ed cho nh\u00f3m Savvy.
\n\u2022 Nh\u1ea5n m\u1ea1nh t\u00ednh b\u1ea3n \u0111\u1ecba, nguy\u00ean b\u1ea3n cho nh\u00f3m Explorers v\u00e0 Young & Restless.
\n\u2022 Truy\u1ec1n th\u00f4ng b\u1eb1ng c\u1ea3m x\u00fac, thay v\u00ec ch\u1ec9 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m.
\n<\/span><\/p>\n

\"\"<\/h5>\n
Xa X\u1ec9 B\u1ec1n V\u1eefng \u2013 T\u01b0\u01a1ng Lai C\u1ee7a Ng\u00e0nh Du L\u1ecbch<\/strong>
\n<\/span><\/h5>\n

77% du kh\u00e1ch to\u00e0n c\u1ea7u ng\u00e0y nay mong mu\u1ed1n nh\u1eefng k\u1ef3 ngh\u1ec9 b\u1ec1n v\u1eefng (theo Booking.com<\/a>). \u0110\u00e2y kh\u00f4ng c\u00f2n l\u00e0 xu h\u01b0\u1edbng \u2013 m\u00e0 l\u00e0 m\u1ed9t cu\u1ed9c chuy\u1ec3n m\u00ecnh l\u1edbn c\u1ee7a ng\u00e0nh.<\/span><\/p>\n

Ch\u00fang t\u00f4i theo \u0111u\u1ed5i h\u00e0nh tr\u00ecnh \u201cxa x\u1ec9 c\u00f3 tr\u00e1ch nhi\u1ec7m\u201d v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m du l\u1ecbch th\u1ea5p carbon, \u0111\u1eadm v\u0103n h\u00f3a, c\u00e1 nh\u00e2n h\u00f3a s\u00e2u, v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng t\u1eeb di s\u1ea3n Vi\u1ec7t Nam.<\/p>\n

M\u1eddi Tr\u1ea3i Nghi\u1ec7m: FAM Trip Du L\u1ecbch Xanh Vi\u1ec7t Nam \u2013 Th\u00e1ng 8\/2025<\/strong><\/span><\/h5>\n

Ch\u00fang t\u00f4i tr\u00e2n tr\u1ecdng m\u1eddi c\u00e1c chuy\u00ean gia du l\u1ecbch, b\u00e1o ch\u00ed v\u00e0 \u0111\u1ed1i t\u00e1c qu\u1ed1c t\u1ebf tham gia h\u00e0nh tr\u00ecnh \u201cVietnam Green FAM Trip<\/strong>\u201d \u2013 ho\u00e0n to\u00e0n mi\u1ec5n ph\u00ed, kh\u00e1m ph\u00e1 du l\u1ecbch xa x\u1ec9 c\u00f3 t\u00e2m, c\u00f3 t\u1ea7m, v\u00e0 c\u00f3 chi\u1ec1u s\u00e2u t\u1ea1i Vi\u1ec7t Nam.<\/span><\/p>\n

\"\"<\/p>\n

H\u00e3y k\u1ebft n\u1ed1i \u2013 h\u1ee3p t\u00e1c \u2013 c\u00f9ng ch\u00fang t\u00f4i lan t\u1ecfa h\u00e0nh tr\u00ecnh di s\u1ea3n v\u00e0 c\u1ea3m x\u00fac.<\/p>\n

M\u1eddi qu\u00fd v\u1ecb xem 2 video ng\u1eafn \u2013 t\u00f4n vinh v\u1ebb \u0111\u1eb9p v\u01b0\u1ee3t th\u1eddi gian c\u1ee7a Vi\u1ec7t Nam qua du thuy\u1ec1n, ngh\u1ec7 thu\u1eadt v\u00e0 tr\u1ea3i nghi\u1ec7m:<\/p>\n