{"id":26146,"date":"2025-10-28T03:56:27","date_gmt":"2025-10-28T03:56:27","guid":{"rendered":"https:\/\/luxgroup.vn\/26142\/"},"modified":"2025-10-28T04:07:40","modified_gmt":"2025-10-28T04:07:40","slug":"du-lich-viet-trong-thoi-ky-moi-kien-tao-thuong-hieu-authentically-vietnam-de-tang-toc-ben-vung","status":"publish","type":"post","link":"https:\/\/luxgroup.vn\/vi\/du-lich-viet-trong-thoi-ky-moi-kien-tao-thuong-hieu-authentically-vietnam-de-tang-toc-ben-vung\/","title":{"rendered":"Du l\u1ecbch Vi\u1ec7t trong th\u1eddi k\u1ef3 m\u1edbi: Ki\u1ebfn t\u1ea1o th\u01b0\u01a1ng hi\u1ec7u \u201cAuthentically Vietnam\u201d \u0111\u1ec3 t\u0103ng t\u1ed1c b\u1ec1n v\u1eefng"},"content":{"rendered":"

\"\"<\/h2>\n

Du l\u1ecbch Vi\u1ec7t trong th\u1eddi k\u1ef3 m\u1edbi: Ki\u1ebfn t\u1ea1o th\u01b0\u01a1ng hi\u1ec7u \u201cAuthentically Vietnam\u201d \u0111\u1ec3 t\u0103ng t\u1ed1c b\u1ec1n v\u1eefng<\/h2>\n

Ph\u1ea1m H\u00e0 – Ch\u1ee7 t\u1ecbch \u2013 CEO LuxGroup\u00ae<\/a>, Nh\u00e0 ti\u00ean phong du l\u1ecbch di s\u1ea3n v\u00e0 xa x\u1ec9 b\u1ec1n v\u1eefng<\/strong><\/em><\/p>\n

T\u1eeb ph\u1ee5c h\u1ed3i \u0111\u1ebfn \u0111\u1ecbnh h\u00ecnh t\u1ea7m v\u00f3c<\/strong><\/h5>\n

Sau \u0111\u1ea1i d\u1ecbch, du l\u1ecbch Vi\u1ec7t Nam h\u1ed3i sinh m\u1ea1nh m\u1ebd v\u1edbi h\u01a1n 20 tri\u1ec7u kh\u00e1ch qu\u1ed1c t\u1ebf d\u1ef1 ki\u1ebfn trong n\u0103m 2025. Tuy nhi\u00ean, \u0111\u1eb1ng sau con s\u1ed1 \u1ea5n t\u01b0\u1ee3ng \u1ea5y l\u00e0 m\u1ed9t th\u1ef1c t\u1ebf \u0111\u00e1ng suy ng\u1eabm: m\u1ee9c chi ti\u00eau trung b\u00ecnh c\u1ee7a kh\u00e1ch ch\u1ec9 quanh 90 USD\/ng\u00e0y \u2013 th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi Th\u00e1i Lan (160 USD) hay Singapore (260 USD).<\/p>\n

\u0110i\u1ec1u n\u00e0y cho th\u1ea5y ng\u00e0nh du l\u1ecbch Vi\u1ec7t \u0111ang t\u0103ng tr\u01b0\u1edfng theo chi\u1ec1u r\u1ed9ng, nh\u01b0ng ch\u01b0a t\u1ea1o gi\u00e1 tr\u1ecb theo chi\u1ec1u s\u00e2u. Khi gi\u00e1 tr\u1ecb mang l\u1ea1i cho n\u1ec1n kinh t\u1ebf v\u00e0 c\u1ed9ng \u0111\u1ed3ng kh\u00f4ng t\u01b0\u01a1ng x\u1ee9ng v\u1edbi ti\u1ec1m n\u0103ng, th\u00ec \u0111\u00f3 kh\u00f4ng c\u00f2n l\u00e0 t\u0103ng tr\u01b0\u1edfng, m\u00e0 l\u00e0 s\u1ef1 hao m\u00f2n c\u01a1 h\u1ed9i.<\/p>\n

\u0110\u00e3 \u0111\u1ebfn l\u00fac Vi\u1ec7t Nam c\u1ea7n m\u1ed9t cu\u1ed9c \u201c\u0111\u1ea1i ph\u1eabu th\u01b0\u01a1ng hi\u1ec7u\u201d \u2013 kh\u00f4ng ch\u1ec9 \u0111\u1ec3 thu h\u00fat kh\u00e1ch, m\u00e0 \u0111\u1ec3 x\u00e1c l\u1eadp v\u1ecb th\u1ebf, gi\u00e1 tr\u1ecb v\u00e0 b\u1ea3n s\u1eafc qu\u1ed1c gia trong k\u1ef7 nguy\u00ean to\u00e0n c\u1ea7u h\u00f3a.<\/p>\n

Du l\u1ecbch Vi\u1ec7t c\u1ea7n m\u1ed9t tri\u1ebft l\u00fd m\u1edbi \u2013 \u201cAuthentically Vietnam\u201d<\/strong><\/h5>\n

Hai th\u1eadp k\u1ef7 qua, Vi\u1ec7t Nam \u0111\u00e3 c\u00f3 nh\u1eefng kh\u1ea9u hi\u1ec7u qu\u1ea3ng b\u00e1 nh\u01b0 \u201cThe Hidden Charm\u201d hay \u201cLive Fully in Vietnam\u201d. Nh\u01b0ng th\u1ebf gi\u1edbi h\u00f4m nay kh\u00f4ng c\u00f2n t\u00ecm ki\u1ebfm \u201cs\u1ef1 \u1ea9n gi\u1ea5u\u201d hay \u201c\u0111i\u1ec1u m\u1edbi m\u1ebb\u201d \u2013 h\u1ecd t\u00ecm ki\u1ebfm s\u1ef1 ch\u00e2n th\u1eadt (authenticity).<\/p>\n

T\u1eeb nh\u1eadn th\u1ee9c \u1ea5y, Vi\u1ec7t Nam c\u1ea7n \u0111\u1ecbnh v\u1ecb l\u1ea1i th\u01b0\u01a1ng hi\u1ec7u du l\u1ecbch qu\u1ed1c gia b\u1eb1ng m\u1ed9t th\u00f4ng \u0111i\u1ec7p chi\u1ebfn l\u01b0\u1ee3c:<\/p>\n

\u201cAuthentically Vietnam \u2013 Ch\u00e2n th\u1eadt, tinh t\u1ebf, b\u1ec1n v\u1eefng.\u201d<\/p>\n

\u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t slogan, m\u00e0 l\u00e0 h\u1ec7 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, ph\u1ea3n \u00e1nh t\u1ea7m nh\u00ecn ph\u00e1t tri\u1ec3n du l\u1ecbch d\u1ef1a tr\u00ean v\u0103n h\u00f3a, con ng\u01b0\u1eddi v\u00e0 tr\u1ea3i nghi\u1ec7m b\u1ea3n \u0111\u1ecba \u2013 thay v\u00ec m\u00f4 h\u00ecnh khai th\u00e1c t\u00e0i nguy\u00ean v\u00e0 gi\u00e1 r\u1ebb.<\/p>\n

Gi\u1ea3i m\u00e3 th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia qua t\u1eebng ch\u1eef \u201cVIETNAM\u201d<\/strong><\/h5>\n

\u201cVIETNAM\u201d \u2013 s\u00e1u ch\u1eef c\u00e1i nh\u01b0ng ch\u1ee9a \u0111\u1ef1ng b\u1ea3n s\u1eafc, t\u1ea7m nh\u00ecn v\u00e0 tri\u1ebft l\u00fd c\u1ee7a m\u1ed9t qu\u1ed1c gia \u0111ang v\u01b0\u01a1n m\u00ecnh:
\n\u2022 V \u2013 Values & Vision: Gi\u00e1 tr\u1ecb v\u00e0 T\u1ea7m nh\u00ecn \u2013 Vi\u1ec7t Nam c\u1ea7n kh\u1eb3ng \u0111\u1ecbnh gi\u00e1 tr\u1ecb th\u1eadt v\u00e0 t\u1ea7m nh\u00ecn d\u00e0i h\u1ea1n, \u0111\u1eb7t n\u1ec1n t\u1ea3ng tr\u00ean s\u1ef1 ch\u00ednh tr\u1ef1c v\u00e0 k\u1ebft n\u1ed1i con ng\u01b0\u1eddi.
\n\u2022 I \u2013 Identity & Integrity: B\u1ea3n s\u1eafc v\u00e0 Ch\u00ednh tr\u1ef1c \u2013 Linh h\u1ed3n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia, ngu\u1ed3n g\u1ed1c c\u1ee7a ni\u1ec1m tin v\u00e0 ph\u1ea9m gi\u00e1.
\n\u2022 E \u2013 Experience & Emotion: Tr\u1ea3i nghi\u1ec7m v\u00e0 C\u1ea3m x\u00fac \u2013 M\u1ed7i h\u00e0nh tr\u00ecnh c\u1ea7n ch\u1ea1m t\u1edbi c\u1ea3m x\u00fac v\u00e0 l\u01b0u l\u1ea1i trong k\u00fd \u1ee9c du kh\u00e1ch.
\n\u2022 T \u2013 Tradition & Transformation: Truy\u1ec1n th\u1ed1ng v\u00e0 Chuy\u1ec3n h\u00f3a \u2013 T\u00f4n vinh di s\u1ea3n \u0111\u1ed3ng th\u1eddi th\u00edch \u1ee9ng s\u00e1ng t\u1ea1o.
\n\u2022 N \u2013 Nature & Nurture: Thi\u00ean nhi\u00ean v\u00e0 Nu\u00f4i d\u01b0\u1ee1ng \u2013 H\u00e0i h\u00f2a gi\u1eefa con ng\u01b0\u1eddi v\u00e0 thi\u00ean nhi\u00ean l\u00e0 c\u1ed1t l\u00f5i c\u1ee7a ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.
\n\u2022 A \u2013 Art & Authenticity: Ngh\u1ec7 thu\u1eadt v\u00e0 T\u00ednh ch\u00e2n th\u1eadt \u2013 Ngh\u1ec7 thu\u1eadt s\u1ed1ng v\u00e0 l\u00f2ng hi\u1ebfu kh\u00e1ch ch\u00e2n th\u00e0nh l\u00e0m n\u00ean \u00fd ngh\u0129a c\u1ee7a sang tr\u1ecdng.
\n\u2022 M \u2013 Mindfulness & Modernity: T\u1ec9nh th\u1ee9c v\u00e0 Hi\u1ec7n \u0111\u1ea1i \u2013 C\u00e1ch ti\u1ebfp c\u1eadn du l\u1ecbch c\u00f3 \u00fd th\u1ee9c gi\u00fap c\u00e2n b\u1eb1ng gi\u1eefa ti\u1ebfn b\u1ed9 v\u00e0 b\u1ea3o t\u1ed3n.<\/p>\n

T\u1ed5ng h\u00f2a l\u1ea1i, nh\u1eefng ch\u1eef c\u00e1i n\u00e0y kh\u00f4ng ch\u1ec9 t\u1ea1o th\u00e0nh t\u00ean g\u1ecdi, m\u00e0 t\u1ea1o n\u00ean m\u1ed9t tri\u1ebft l\u00fd qu\u1ed1c gia \u2013 b\u1ea3n s\u1eafc s\u00e1ng t\u1ea1o v\u00e0 v\u0103n h\u00f3a c\u1ea7n soi \u0111\u01b0\u1eddng cho m\u1ecdi ch\u00ednh s\u00e1ch, s\u1ea3n ph\u1ea9m v\u00e0 con ng\u01b0\u1eddi mang h\u00ecnh \u1ea3nh Vi\u1ec7t Nam ra th\u1ebf gi\u1edbi.<\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia ph\u1ea3i \u0111\u01b0\u1ee3c ki\u1ebfn t\u1ea1o t\u1eeb v\u0103n h\u00f3a v\u00e0 con ng\u01b0\u1eddi<\/strong><\/h5>\n

M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u du l\u1ecbch m\u1ea1nh kh\u00f4ng \u0111\u01b0\u1ee3c x\u00e2y b\u1eb1ng qu\u1ea3ng c\u00e1o, m\u00e0 b\u1eb1ng tr\u1ea3i nghi\u1ec7m ch\u00e2n th\u1eadt v\u00e0 con ng\u01b0\u1eddi t\u1eed t\u1ebf.<\/p>\n

Vi\u1ec7t Nam c\u00f3 4.000 n\u0103m v\u0103n minh s\u00f4ng n\u01b0\u1edbc, 54 d\u00e2n t\u1ed9c, 8 di s\u1ea3n th\u1ebf gi\u1edbi UNESCO, \u1ea9m th\u1ef1c phong ph\u00fa v\u00e0 ngh\u1ec7 thu\u1eadt d\u00e2n gian \u0111\u1eb7c s\u1eafc. Nh\u01b0ng n\u1ebfu ch\u1ec9 d\u1eebng \u1edf \u201cgi\u1edbi thi\u1ec7u di s\u1ea3n\u201d, ch\u00fang ta v\u1eabn ch\u1ec9 l\u00e0 \u0111i\u1ec3m \u0111\u1ebfn.
\nKhi bi\u1ebft k\u1ec3 c\u00e2u chuy\u1ec7n di s\u1ea3n b\u1eb1ng ngh\u1ec7 thu\u1eadt, \u00e2m nh\u1ea1c, \u1ea9m th\u1ef1c v\u00e0 l\u00f2ng hi\u1ebfu kh\u00e1ch, ch\u00fang ta tr\u1edf th\u00e0nh h\u00e0nh tr\u00ecnh c\u1ea3m x\u00fac.<\/p>\n

\u0110\u00f3 l\u00e0 con \u0111\u01b0\u1eddng m\u00e0 LuxGroup\u00ae<\/strong> \u0111\u00e3 \u0111i su\u1ed1t 20 n\u0103m qua:
\n\u2022 Heritage Cruises B\u00ecnh Chu\u1ea9n\u00ae<\/strong><\/a> \u2013 \u201cb\u1ea3o t\u00e0ng n\u1ed5i\u201d t\u00e1i hi\u1ec7n gi\u1ea5c m\u01a1 B\u1ea1ch Th\u00e1i B\u01b0\u1edfi.
\n\u2022 Emperor Cruises\u00ae<\/strong> <\/a>\u2013 vinh danh Ho\u00e0ng \u0111\u1ebf B\u1ea3o \u0110\u1ea1i v\u00e0 v\u0103n h\u00f3a tri\u1ec1u Nguy\u1ec5n.
\n\u2022 Vietnam Waterways\u00ae<\/strong> \u2013 th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia \u0111\u01b0\u1eddng s\u00f4ng, mang s\u1ee9 m\u1ec7nh \u201cLuxury is Culture \u2013 Delivering Happiness.\u201d<\/p>\n

Nh\u1eefng h\u00e0nh tr\u00ecnh \u1ea5y ch\u1ee9ng minh: du l\u1ecbch c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh kinh t\u1ebf s\u00e1ng t\u1ea1o, khi v\u0103n h\u00f3a \u0111\u01b0\u1ee3c \u201cs\u1ed1ng l\u1ea1i\u201d b\u1eb1ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 c\u00e2u chuy\u1ec7n.<\/p>\n

Ba chuy\u1ec3n h\u00f3a chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 hi\u1ec7n th\u1ef1c h\u00f3a \u201cAuthentically Vietnam\u201d<\/strong><\/h5>\n

1. T\u1eeb khai th\u00e1c sang ph\u1ee5ng s\u1ef1:<\/strong>
\nNg\u00e0nh du l\u1ecbch c\u1ea7n coi du kh\u00e1ch l\u00e0 ng\u01b0\u1eddi b\u1ea1n v\u0103n h\u00f3a, kh\u00f4ng ch\u1ec9 l\u00e0 kh\u00e1ch h\u00e0ng.
\n2. T\u1eeb h\u00e0ng lo\u1ea1t sang \u0111\u1ed9c b\u1ea3n:<\/strong>
\nPh\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m \u0111\u1ed9c \u0111\u00e1o g\u1eafn li\u1ec1n b\u1ea3n s\u1eafc v\u00f9ng mi\u1ec1n \u2013 t\u1eeb l\u00e0ng ngh\u1ec1, \u1ea9m th\u1ef1c, ki\u1ebfn tr\u00fac \u0111\u1ebfn l\u1ed1i s\u1ed1ng \u2013 t\u1ea1o ra gi\u00e1 tr\u1ecb c\u1ea3m x\u00fac kh\u00f4ng th\u1ec3 sao ch\u00e9p.
\n3. T\u1eeb ng\u1eafn h\u1ea1n sang b\u1ec1n v\u1eefng:<\/strong>
\n\u0110\u1ea7u t\u01b0 v\u00e0o ESG \u2013 m\u00f4i tr\u01b0\u1eddng, x\u00e3 h\u1ed9i, qu\u1ea3n tr\u1ecb \u2013 l\u00e0 b\u1ea3o hi\u1ec3m t\u01b0\u01a1ng lai cho du l\u1ecbch Vi\u1ec7t Nam.<\/p>\n

\u0110\u1ecbnh v\u1ecb l\u1ea1i \u0111\u1ec3 d\u1eabn \u0111\u1ea7u khu v\u1ef1c<\/strong><\/h5>\n

N\u1ebfu Th\u00e1i Lan l\u00e0 \u201cThe Land of Smiles\u201d, Nh\u1eadt B\u1ea3n l\u00e0 \u201cTimeless Tradition\u201d, th\u00ec Vi\u1ec7t Nam c\u1ea7n tr\u1edf th\u00e0nh \u201cThe Heart of Authentic Asia.\u201d
\nM\u1ed9t tr\u00e1i tim ch\u00e2n th\u1eadt, nh\u00e2n h\u1eadu, s\u00e1ng t\u1ea1o \u2013 v\u1eeba hi\u1ec7n \u0111\u1ea1i, v\u1eeba s\u00e2u th\u1eb3m v\u0103n h\u00f3a.<\/p>\n

\u201cAuthentically Vietnam\u201d kh\u00f4ng ch\u1ec9 l\u00e0 chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng b\u00e1, m\u00e0 l\u00e0 tuy\u00ean ng\u00f4n ph\u00e1t tri\u1ec3n qu\u1ed1c gia \u2013 n\u01a1i m\u1ed7i s\u1ea3n ph\u1ea9m, m\u1ed7i con ng\u01b0\u1eddi, m\u1ed7i n\u1ee5 c\u01b0\u1eddi \u0111\u1ec1u mang trong m\u00ecnh ni\u1ec1m t\u1ef1 h\u00e0o Vi\u1ec7t.<\/p>\n

K\u1ebft lu\u1eadn: Ki\u1ebfn t\u1ea1o b\u1ea3n s\u1eafc \u2013 Khai m\u1edf t\u01b0\u01a1ng lai<\/strong><\/h5>\n

\u201cDu l\u1ecbch kh\u00f4ng ph\u1ea3i \u0111\u1ec3 \u0111\u00f3n nhi\u1ec1u kh\u00e1ch h\u01a1n, m\u00e0 \u0111\u1ec3 m\u1ed7i v\u1ecb kh\u00e1ch ra v\u1ec1 v\u1edbi m\u1ed9t Vi\u1ec7t Nam trong tim.\u201d
\n\u2014 Ti\u1ebfn s\u0129 Ph\u1ea1m H\u00e0, Ch\u1ee7 t\u1ecbch \u2013 CEO LuxGroup\u00ae<\/p>\n

B\u1ea3n s\u1eafc l\u00e0 s\u1ee9c m\u1ea1nh m\u1ec1m c\u1ee7a m\u1ed9t d\u00e2n t\u1ed9c.
\nTh\u01b0\u01a1ng hi\u1ec7u l\u00e0 ng\u00f4n ng\u1eef c\u1ee7a qu\u1ed1c gia trong th\u1ebf gi\u1edbi to\u00e0n c\u1ea7u.
\nV\u00e0 \u201cAuthentically Vietnam\u201d \u2013 m\u1ed9t Vi\u1ec7t Nam ch\u00e2n th\u1eadt, tinh t\u1ebf, b\u1ec1n v\u1eefng \u2013 ch\u00ednh l\u00e0 t\u1ea5m h\u1ed9 chi\u1ebfu v\u0103n h\u00f3a m\u1edbi, \u0111\u01b0a \u0111\u1ea5t n\u01b0\u1edbc b\u01b0\u1edbc v\u00e0o k\u1ef7 nguy\u00ean t\u0103ng tr\u01b0\u1edfng gi\u00e1 tr\u1ecb, kh\u00f4ng ch\u1ec9 l\u00e0 t\u0103ng tr\u01b0\u1edfng s\u1ed1 l\u01b0\u1ee3ng.<\/p>\n","protected":false},"excerpt":{"rendered":"

Du l\u1ecbch Vi\u1ec7t trong th\u1eddi k\u1ef3 m\u1edbi: Ki\u1ebfn t\u1ea1o th\u01b0\u01a1ng hi\u1ec7u \u201cAuthentically Vietnam\u201d \u0111\u1ec3 t\u0103ng…<\/p>\n","protected":false},"author":5,"featured_media":26144,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[184,1304,545],"tags":[1427,1359],"_links":{"self":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/26146"}],"collection":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/comments?post=26146"}],"version-history":[{"count":0,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/26146\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/media\/26144"}],"wp:attachment":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/media?parent=26146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/categories?post=26146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/tags?post=26146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}