{"id":26210,"date":"2025-11-06T04:19:19","date_gmt":"2025-11-06T04:19:19","guid":{"rendered":"https:\/\/luxgroup.vn\/selling-is-an-art-creating-value-is-a-legacy\/"},"modified":"2025-11-06T04:24:43","modified_gmt":"2025-11-06T04:24:43","slug":"ban-hang-la-nghe-thuat-tao-gia-tri-la-di-san","status":"publish","type":"post","link":"https:\/\/luxgroup.vn\/vi\/ban-hang-la-nghe-thuat-tao-gia-tri-la-di-san\/","title":{"rendered":"B\u00e1n H\u00e0ng L\u00e0 Ngh\u1ec7 Thu\u1eadt \u2013 T\u1ea1o Gi\u00e1 Tr\u1ecb L\u00e0 Di S\u1ea3n"},"content":{"rendered":"

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B\u00e1n H\u00e0ng L\u00e0 Ngh\u1ec7 Thu\u1eadt \u2013 T\u1ea1o Gi\u00e1 Tr\u1ecb L\u00e0 Di S\u1ea3n<\/h2>\n

Ti\u1ebfn s\u0129 Ph\u1ea1m H\u00e0 \u2013 Ch\u1ee7 t\u1ecbch S\u00e1ng l\u1eadp ki\u00eam CEO LuxGroup\u00ae<\/strong><\/em><\/p>\n

Trong kinh doanh, b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng ch\u1ec9 l\u00e0 b\u01b0\u1edbc kh\u1edfi \u0111\u1ea7u. Gi\u1eef \u0111\u01b0\u1ee3c ni\u1ec1m tin \u2013 \u0111\u00f3 m\u1edbi l\u00e0 gi\u00e1 tr\u1ecb th\u1eadt. B\u1edfi ni\u1ec1m tin kh\u00f4ng \u0111\u1ebfn t\u1eeb nh\u1eefng l\u1eddi qu\u1ea3ng c\u00e1o hay chi\u00eau tr\u00f2, m\u00e0 \u0111\u01b0\u1ee3c nu\u00f4i d\u01b0\u1ee1ng b\u1eb1ng tr\u1ea3i nghi\u1ec7m, c\u1ea3m x\u00fac v\u00e0 s\u1ef1 ch\u00e2n th\u00e0nh m\u00e0 doanh nghi\u1ec7p mang l\u1ea1i cho kh\u00e1ch h\u00e0ng.<\/p>\n

Ng\u01b0\u1eddi m\u1edbi kinh doanh b\u00e1n s\u1ea3n ph\u1ea9m \u0111\u1ec3 c\u00f3 doanh thu. Ng\u01b0\u1eddi gi\u1ecfi h\u01a1n gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 \u0111\u1ec3 c\u00f3 kh\u00e1ch h\u00e0ng. C\u00f2n ng\u01b0\u1eddi kinh doanh b\u1ec1n v\u1eefng \u2013 h\u1ecd ch\u1ea1m v\u00e0o c\u1ea3m x\u00fac, \u0111\u1ec3 c\u00f3 ni\u1ec1m tin v\u00e0 s\u1ef1 g\u1eafn b\u00f3 d\u00e0i l\u00e2u. Doanh thu gi\u00fap doanh nghi\u1ec7p s\u1ed1ng, nh\u01b0ng gi\u00e1 tr\u1ecb m\u1edbi gi\u00fap doanh nghi\u1ec7p tr\u01b0\u1eddng t\u1ed3n. \u1ede LuxGroup\u00ae<\/strong><\/a>, \u0111\u00f3 l\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a s\u1ef1 t\u1eed t\u1ebf, c\u1ee7a v\u0103n h\u00f3a, c\u1ee7a h\u00e0nh tr\u00ecnh ph\u1ee5ng s\u1ef1 con ng\u01b0\u1eddi v\u00e0 \u0111\u1ea5t n\u01b0\u1edbc.<\/p>\n

Khi kinh doanh tr\u1edf th\u00e0nh h\u00e0nh tr\u00ecnh ph\u1ee5ng s\u1ef1<\/strong><\/h5>\n

LuxGroup\u00ae ra \u0111\u1eddi t\u1eeb kh\u00e1t v\u1ecdng \u201cLuxury is Culture \u2013 Delivering Happiness<\/strong>\u201d. Ch\u00fang t\u00f4i kh\u00f4ng ch\u1ec9 t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m xa hoa, m\u00e0 t\u1ea1o n\u00ean nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1ea7y c\u1ea3m x\u00fac v\u00e0 gi\u00e1 tr\u1ecb nh\u00e2n v\u0103n. B\u00e1n m\u1ed9t chuy\u1ebfn \u0111i kh\u00f4ng ph\u1ea3i \u0111\u1ec3 l\u00e3i, m\u00e0 \u0111\u1ec3 k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n \u2013 v\u1ec1 v\u0103n minh s\u00f4ng n\u01b0\u1edbc, v\u1ec1 ni\u1ec1m t\u1ef1 h\u00e0o Vi\u1ec7t Nam, v\u1ec1 con ng\u01b0\u1eddi v\u00e0 di s\u1ea3n.<\/p>\n

Ch\u00fang t\u00f4i h\u1ecdc c\u00e1ch b\u00e1n b\u1eb1ng tr\u00e1i tim, ch\u1ee9 kh\u00f4ng ch\u1ec9 b\u1eb1ng k\u1ef9 n\u0103ng. M\u1ed7i du thuy\u1ec1n Heritage B\u00ecnh Chu\u1ea9n\u00ae<\/strong><\/a>, Emperor Cruises\u00ae<\/strong><\/a>, hay Amiral Cruises\u00ae<\/strong><\/a> kh\u00f4ng ch\u1ec9 l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n, m\u00e0 l\u00e0 m\u1ed9t kh\u00f4ng gian v\u0103n h\u00f3a s\u1ed1ng \u0111\u1ed9ng, n\u01a1i di s\u1ea3n g\u1eb7p g\u1ee1 hi\u1ec7n \u0111\u1ea1i, n\u01a1i du kh\u00e1ch kh\u00f4ng ch\u1ec9 t\u1eadn h\u01b0\u1edfng m\u00e0 c\u00f2n th\u1ea5u hi\u1ec3u.<\/p>\n

Khi kh\u00e1ch h\u00e0ng b\u01b0\u1edbc l\u00ean t\u00e0u, h\u1ecd kh\u00f4ng ch\u1ec9 \u0111i du l\u1ecbch \u2013 h\u1ecd \u0111ang tr\u1ea3i nghi\u1ec7m m\u1ed9t h\u00e0nh tr\u00ecnh ngh\u1ec7 thu\u1eadt, v\u0103n h\u00f3a v\u00e0 tinh th\u1ea7n Vi\u1ec7t Nam. H\u1ecd c\u1ea3m nh\u1eadn s\u1ef1 t\u00f4n tr\u1ecdng, l\u00f2ng hi\u1ebfu kh\u00e1ch, v\u00e0 tinh t\u1ebf trong t\u1eebng chi ti\u1ebft: t\u1eeb c\u00e1ch nh\u00e2n vi\u00ean c\u00fai ch\u00e0o, t\u00e1ch tr\u00e0 bu\u1ed5i s\u00e1ng, \u0111\u1ebfn b\u1ee9c tranh Ph\u1ea1m L\u1ef1c treo tr\u00ean v\u00e1ch g\u1ed7 lim.<\/p>\n

\"\"<\/p>\n

B\u00e1n h\u00e0ng th\u1eeda \u2013 B\u00e1n tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c \u201cmay \u0111o\u201d b\u1eb1ng t\u00e2m<\/strong><\/h5>\n

Tinh th\u1ea7n \u201ch\u00e0ng th\u1eeda \u2013 tailor-made<\/strong>\u201d ch\u00ednh l\u00e0 linh h\u1ed3n c\u1ee7a LuxGroup\u00ae. B\u1edfi kh\u00f4ng c\u00f3 hai kh\u00e1ch h\u00e0ng n\u00e0o gi\u1ed1ng nhau, n\u00ean c\u0169ng kh\u00f4ng c\u00f3 hai h\u00e0nh tr\u00ecnh n\u00e0o l\u1eb7p l\u1ea1i. M\u1ed7i tr\u1ea3i nghi\u1ec7m, d\u00f9 l\u00e0 chuy\u1ebfn \u0111i ngh\u1ec9 d\u01b0\u1ee1ng, chuy\u1ebfn c\u00f4ng t\u00e1c, hay m\u1ed9t l\u1ec5 c\u01b0\u1edbi tr\u00ean du thuy\u1ec1n, \u0111\u1ec1u \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf nh\u01b0 m\u1ed9t b\u1ed9 \u00e1o d\u00e0i may \u0111o, v\u1eeba v\u1eb7n \u0111\u1ebfn t\u1eebng chi ti\u1ebft.
\nT\u1eeb n\u1ec1n t\u1ea3ng c\u1ee7a Lux Travel DMC\u00ae<\/strong><\/a>, th\u00e0nh l\u1eadp n\u0103m 2005 \u2013 Vi\u1ec7t Nam\u2019s First Luxury Tour Operator<\/strong>, ch\u00fang t\u00f4i mang tinh th\u1ea7n \u201cInspiring Journeys<\/strong>\u201d \u0111i kh\u1eafp ch\u00e2u \u00c1, thi\u1ebft k\u1ebf h\u00e0nh tr\u00ecnh \u0111\u1ed9c b\u1ea3n, b\u1ec1n v\u1eefng v\u00e0 tr\u1ecdn v\u1eb9n c\u1ea3m x\u00fac. V\u1edbi h\u01a1n 20 n\u0103m kinh nghi\u1ec7m, Lux Travel DMC cam k\u1ebft 100% h\u00e0i l\u00f2ng ho\u1eb7c ho\u00e0n ti\u1ec1n \u2013 m\u1ed9t l\u1eddi h\u1ee9a kh\u00f4ng ch\u1ec9 b\u1eb1ng h\u1ee3p \u0111\u1ed3ng m\u00e0 b\u1eb1ng danh d\u1ef1 c\u1ee7a ng\u01b0\u1eddi l\u00e0m du l\u1ecbch c\u00f3 t\u00e2m.<\/p>\n

T\u1ea5t c\u1ea3 d\u1ecbch v\u1ee5 trong h\u1ec7 sinh th\u00e1i LuxGroup\u00ae<\/strong> \u2013 t\u1eeb du thuy\u1ec1n (Lux Cruises Group\u00ae<\/strong><\/a>), kh\u00e1ch s\u1ea1n v\u00e0 khu ngh\u1ec9 d\u01b0\u1ee1ng (Lux Hotels & Resorts\u00ae<\/strong>), nh\u00e0 h\u00e0ng v\u00e0 \u1ea9m th\u1ef1c (Lux F&B\u00ae<\/strong>, Vi Vi\u1ec7t Nam\u00ae<\/strong><\/a>, Le Tonkin\u00ae<\/strong>, L\u2019Indochine\u00ae<\/strong>), cho \u0111\u1ebfn ngh\u1ec7 thu\u1eadt v\u00e0 v\u0103n h\u00f3a (Lux Art Collection\u00ae<\/strong>, F. Luc Museum\u00ae<\/strong>, Lux Art Performances\u00ae<\/strong>) \u2013 \u0111\u1ec1u \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i trong m\u1ed9t h\u1ec7 gi\u00e1 tr\u1ecb chung: ch\u00e2n th\u1eadt, tinh t\u1ebf, b\u1ec1n v\u1eefng v\u00e0 nh\u00e2n v\u0103n.<\/p>\n

Ch\u00fang t\u00f4i kh\u00f4ng ch\u1ec9 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng, m\u00e0 c\u00f2n thi\u1ebft k\u1ebf nh\u1eefng kho\u1ea3nh kh\u1eafc khi\u1ebfn h\u1ecd mu\u1ed1n k\u1ec3 l\u1ea1i. M\u1ed7i chi ti\u1ebft \u2013 t\u1eeb chi\u1ebfc kh\u0103n g\u1ea5p tr\u00ean gi\u01b0\u1eddng, h\u01b0\u01a1ng tr\u00e0 trong ph\u00f2ng, \u0111\u1ebfn khung c\u1ea3nh b\u00ecnh minh tr\u00ean v\u1ecbnh \u2013 \u0111\u1ec1u \u0111\u01b0\u1ee3c ch\u0103m ch\u00fat \u0111\u1ec3 mang l\u1ea1i c\u1ea3m x\u00fac \u201cwow\u201d m\u00e0 kh\u00f4ng c\u1ea7n ph\u00f4 tr\u01b0\u01a1ng.<\/p>\n

\"\"<\/p>\n

Khi gi\u00e1 tr\u1ecb th\u1eadt tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h5>\n

Th\u00e0nh c\u00f4ng trong kinh doanh kh\u00f4ng \u0111\u1ebfn t\u1eeb vi\u1ec7c thuy\u1ebft ph\u1ee5c th\u1eadt hay, m\u00e0 t\u1eeb vi\u1ec7c trao \u0111i th\u1eadt l\u00f2ng. Khi b\u1ea1n b\u00e1n v\u1edbi t\u00e2m th\u1ebf gi\u00fap \u0111\u1ee1, khi s\u1ea3n ph\u1ea9m khi\u1ebfn ng\u01b0\u1eddi kh\u00e1c bi\u1ebft \u01a1n, th\u00ec kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 mua \u2013 h\u1ecd mua n\u0103ng l\u01b0\u1ee3ng v\u00e0 tinh th\u1ea7n c\u1ee7a b\u1ea1n.<\/p>\n

LuxGroup\u00ae tin r\u1eb1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u s\u1ed1ng l\u00e2u l\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 tr\u00e1i tim. Trong m\u1ed7i d\u1ecbch v\u1ee5, ch\u00fang t\u00f4i g\u1eedi g\u1eafm tinh th\u1ea7n ESG, Travelife Certified<\/strong> v\u00e0 m\u1ee5c ti\u00eau Net Positive 2030 \u2013 t\u1ea1o ra t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c h\u01a1n nh\u1eefng g\u00ec ch\u00fang t\u00f4i ti\u00eau th\u1ee5. T\u1eeb vi\u1ec7c lo\u1ea1i b\u1ecf r\u00e1c th\u1ea3i nh\u1ef1a, \u01b0u ti\u00ean n\u00f4ng s\u1ea3n b\u1ea3n \u0111\u1ecba, \u0111\u1ebfn vi\u1ec7c trao c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n cho c\u1ed9ng \u0111\u1ed3ng \u0111\u1ecba ph\u01b0\u01a1ng, m\u1ecdi h\u00e0nh \u0111\u1ed9ng \u0111\u1ec1u b\u1eaft ngu\u1ed3n t\u1eeb tri\u1ebft l\u00fd: \u201cH\u1ea1nh ph\u00fac \u0111\u01b0\u1ee3c t\u1ea1o ra khi b\u1ea1n khi\u1ebfn ng\u01b0\u1eddi kh\u00e1c h\u1ea1nh ph\u00fac.<\/strong>\u201d<\/p>\n

Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 qu\u00ean gi\u00e1, qu\u00ean l\u1ecbch tr\u00ecnh, nh\u01b0ng h\u1ecd s\u1ebd kh\u00f4ng qu\u00ean c\u1ea3m x\u00fac \u0111\u01b0\u1ee3c t\u00f4n tr\u1ecdng v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng. Khi m\u1ed9t v\u1ecb kh\u00e1ch r\u1eddi t\u00e0u, r\u1eddi kh\u00e1ch s\u1ea1n hay b\u00e0n \u0103n, nh\u01b0ng v\u1eabn nh\u1edb \u0111\u1ebfn n\u1ee5 c\u01b0\u1eddi c\u1ee7a nh\u00e2n vi\u00ean, ti\u1ebfng \u0111\u00e0n violon tr\u00ean boong, hay m\u1ed9t b\u1ee9c tranh h\u1ecda s\u0129 Vi\u1ec7t treo trong s\u1ea3nh \u2013 \u0111\u00f3 ch\u00ednh l\u00e0 l\u00fac th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111i v\u00e0o tr\u00e1i tim h\u1ecd.<\/p>\n

\"\"<\/p>\n

T\u1eeb doanh thu \u0111\u1ebfn di s\u1ea3n<\/strong><\/h5>\n

Trong h\u01a1n hai th\u1eadp k\u1ef7, t\u00f4i nh\u1eadn ra r\u1eb1ng doanh thu l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a ni\u1ec1m tin, kh\u00f4ng ph\u1ea3i ng\u01b0\u1ee3c l\u1ea1i. Khi b\u1ea1n x\u00e2y ni\u1ec1m tin, doanh thu s\u1ebd t\u1ef1 nhi\u00ean \u0111\u1ebfn. Khi b\u1ea1n gi\u1eef \u0111\u01b0\u1ee3c tr\u00e1i tim kh\u00e1ch h\u00e0ng, b\u1ea1n \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c th\u1ee9 m\u00e0 m\u1ecdi \u0111\u1ed1i th\u1ee7 kh\u00f4ng th\u1ec3 sao ch\u00e9p.<\/p>\n

\u1ede LuxGroup\u00ae<\/strong>, ch\u00fang t\u00f4i kh\u00f4ng ch\u1ec9 t\u1ea1o ra s\u1ea3n ph\u1ea9m \u0111\u1ec3 b\u00e1n, m\u00e0 t\u1ea1o n\u00ean di s\u1ea3n \u0111\u1ec3 truy\u1ec1n l\u1ea1i. M\u1ed9t di s\u1ea3n c\u1ee7a v\u0103n h\u00f3a, c\u1ee7a tinh th\u1ea7n Vi\u1ec7t Nam tr\u00ean bi\u1ec3n, c\u1ee7a ngh\u1ec7 thu\u1eadt s\u1ed1ng \u0111\u1eb9p v\u00e0 kinh doanh t\u1eed t\u1ebf.<\/p>\n

B\u00e1n h\u00e0ng l\u00e0 ngh\u1ec7 thu\u1eadt \u2013 c\u1ea7n c\u1ea3m x\u00fac, s\u1ef1 tinh t\u1ebf, v\u00e0 th\u1ea5u hi\u1ec3u con ng\u01b0\u1eddi. Nh\u01b0ng t\u1ea1o gi\u00e1 tr\u1ecb l\u00e0 di s\u1ea3n \u2013 v\u00ec n\u00f3 v\u01b0\u1ee3t kh\u1ecfi th\u1eddi gian, l\u01b0u l\u1ea1i d\u1ea5u \u1ea5n trong tr\u00e1i tim ng\u01b0\u1eddi kh\u00e1c.<\/p>\n

Khi b\u1ea1n l\u00e0m kinh doanh b\u1eb1ng t\u00e2m th\u1ebf ng\u01b0\u1eddi ph\u1ee5ng s\u1ef1, b\u1ea1n kh\u00f4ng c\u1ea7n ch\u1ea1y theo th\u1ecb tr\u01b0\u1eddng \u2013 th\u1ecb tr\u01b0\u1eddng s\u1ebd t\u1ef1 t\u00ecm \u0111\u1ebfn b\u1ea1n. V\u00e0 khi kh\u00e1ch h\u00e0ng t\u00ecm th\u1ea5y ch\u00ednh m\u00ecnh trong c\u00e2u chuy\u1ec7n b\u1ea1n k\u1ec3, h\u1ecd s\u1ebd kh\u00f4ng ch\u1ec9 mua s\u1ea3n ph\u1ea9m \u2013 h\u1ecd s\u1ebd \u0111\u1ed3ng h\u00e0nh, lan t\u1ecfa, v\u00e0 c\u00f9ng b\u1ea1n vi\u1ebft ti\u1ebfp di s\u1ea3n.<\/p>\n

\n","protected":false},"excerpt":{"rendered":"

B\u00e1n H\u00e0ng L\u00e0 Ngh\u1ec7 Thu\u1eadt \u2013 T\u1ea1o Gi\u00e1 Tr\u1ecb L\u00e0 Di S\u1ea3n Ti\u1ebfn s\u0129 Ph\u1ea1m…<\/p>\n","protected":false},"author":5,"featured_media":25799,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1429,535,1297,1301,1304,545],"tags":[364,192,227,1436],"_links":{"self":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/26210"}],"collection":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/comments?post=26210"}],"version-history":[{"count":0,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/26210\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/media\/25799"}],"wp:attachment":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/media?parent=26210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/categories?post=26210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/tags?post=26210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}