{"id":26280,"date":"2025-11-18T09:54:43","date_gmt":"2025-11-18T09:54:43","guid":{"rendered":"https:\/\/luxgroup.vn\/authentically-vietnam-unlocking-cultural-power-to-redefine-vietnams-national-tourism-brand-in-a-new-era\/"},"modified":"2025-11-18T10:29:23","modified_gmt":"2025-11-18T10:29:23","slug":"authentically-vietnam-khai-mo-suc-manh-van-hoa-dinh-vi-thuong-hieu-du-lich-quoc-gia-trong-thoi-dai-moi","status":"publish","type":"post","link":"https:\/\/luxgroup.vn\/vi\/authentically-vietnam-khai-mo-suc-manh-van-hoa-dinh-vi-thuong-hieu-du-lich-quoc-gia-trong-thoi-dai-moi\/","title":{"rendered":"Authentically Vietnam: Khai M\u1edf S\u1ee9c M\u1ea1nh V\u0103n H\u00f3a \u2013 \u0110\u1ecbnh V\u1ecb Th\u01b0\u01a1ng Hi\u1ec7u Du L\u1ecbch Qu\u1ed1c Gia Trong Th\u1eddi \u0110\u1ea1i M\u1edbi"},"content":{"rendered":"

\"\"<\/p>\n

Authentically Vietnam: Khai M\u1edf S\u1ee9c M\u1ea1nh V\u0103n H\u00f3a \u2013 \u0110\u1ecbnh V\u1ecb Th\u01b0\u01a1ng Hi\u1ec7u Du L\u1ecbch Qu\u1ed1c Gia Trong Th\u1eddi \u0110\u1ea1i M\u1edbi<\/h2>\n

G\u00f3c nh\u00ecn \u0111\u1eb7c bi\u1ec7t c\u1ee7a TS. Ph\u1ea1m H\u00e0, Ch\u1ee7 t\u1ecbch & CEO LuxGroup\u00ae t\u1ea1i Di\u1ec5n \u0111\u00e0n \u201cPh\u00e1t tri\u1ec3n Du l\u1ecbch V\u0103n h\u00f3a \u2013 \u0110\u1ecbnh v\u1ecb Th\u01b0\u01a1ng hi\u1ec7u Du l\u1ecbch Vi\u1ec7t Nam trong Th\u1eddi \u0111\u1ea1i M\u1edbi.\u201d<\/em><\/span><\/p>\n

M\u1ed9t th\u1eddi kh\u1eafc b\u01b0\u1edbc ngo\u1eb7t c\u1ee7a du l\u1ecbch Vi\u1ec7t Nam<\/strong><\/h5>\n

T\u1ea1i m\u1ed9t di\u1ec5n \u0111\u00e0n quy t\u1ee5 nhi\u1ec1u chuy\u00ean gia h\u00e0ng \u0111\u1ea7u, TS. Ph\u1ea1m H\u00e0<\/strong> \u2013 doanh ch\u1ee7 th\u1ef1c nghi\u1ec7p, nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 ng\u01b0\u1eddi ti\u00ean phong trong l\u0129nh v\u1ef1c du thuy\u1ec1n v\u00e0 du l\u1ecbch cao c\u1ea5p \u2013 m\u1edf \u0111\u1ea7u b\u00e0i ph\u00e1t bi\u1ec3u b\u1eb1ng m\u1ed9t kh\u1eb3ng \u0111\u1ecbnh m\u1ea1nh m\u1ebd: Vi\u1ec7t Nam \u0111ang b\u01b0\u1edbc v\u00e0o Nation\u2019s Rise Era \u2013 th\u1eddi \u0111\u1ea1i b\u1ea3n l\u0129nh Vi\u1ec7t Nam.<\/p>\n

\u1ede th\u1eddi \u0111i\u1ec3m kinh t\u1ebf Vi\u1ec7t Nam d\u1ef1 ki\u1ebfn \u0111\u1ea1t t\u0103ng tr\u01b0\u1edfng 10% t\u1eeb n\u0103m 2026, du l\u1ecbch tr\u1edf th\u00e0nh ng\u00e0nh \u0111\u00f3ng g\u00f3p tr\u00ean 10% GDP, t\u1ea1o ra h\u01a1n 6 tri\u1ec7u vi\u1ec7c l\u00e0m tr\u1ef1c ti\u1ebfp v\u00e0 lan t\u1ecfa s\u1ee9c m\u1ea1nh m\u1ec1m c\u1ee7a qu\u1ed1c gia. Nh\u1eefng con s\u1ed1 \u1ea5y kh\u00f4ng ch\u1ec9 ph\u1ea3n \u00e1nh n\u0103ng l\u1ef1c ph\u1ee5c h\u1ed3i m\u00e0 c\u00f2n ch\u1ee9ng minh m\u1ed9t \u0111i\u1ec1u: du l\u1ecbch l\u00e0 m\u0169i nh\u1ecdn chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a th\u1eddi k\u1ef3 Vi\u1ec7t Nam tr\u1ed7i d\u1eady.<\/p>\n

\u0110i\u1ec1u \u0111\u00e1ng ch\u00fa \u00fd h\u01a1n, s\u1ef1 tr\u1ed7i d\u1eady n\u00e0y di\u1ec5n ra trong b\u1ed1i c\u1ea3nh th\u1ebf gi\u1edbi chuy\u1ec3n d\u1ecbch m\u1ea1nh m\u1ebd tr\u00ean ba tr\u1ee5c:<\/p>\n

1. Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 (Digital Transformation)<\/strong><\/p>\n

Du l\u1ecbch \u0111ang b\u01b0\u1edbc v\u00e0o k\u1ef7 nguy\u00ean c\u00e1 nh\u00e2n h\u00f3a tuy\u1ec7t \u0111\u1ed1i. H\u1ec7 sinh th\u00e1i s\u1ed1, d\u1eef li\u1ec7u l\u1edbn, tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, si\u00eau \u1ee9ng d\u1ee5ng v\u00e0 tr\u1ea3i nghi\u1ec7m xuy\u00ean su\u1ed1t tr\u1edf th\u00e0nh y\u00eau c\u1ea7u b\u1eaft bu\u1ed9c.<\/p>\n

2. Xanh \u2013 B\u1ec1n v\u1eefng (Green Transition)<\/strong><\/p>\n

Kh\u00e1ch du l\u1ecbch to\u00e0n c\u1ea7u \u01b0u ti\u00ean \u0111i\u1ec3m \u0111\u1ebfn b\u1ec1n v\u1eefng, doanh nghi\u1ec7p xanh v\u00e0 tr\u1ea3i nghi\u1ec7m c\u00f3 tr\u00e1ch nhi\u1ec7m. ESG t\u1eeb ch\u1ed7 l\u00e0 kh\u1ea9u hi\u1ec7u \u0111\u00e3 tr\u1edf th\u00e0nh ti\u00eau ch\u00ed c\u1ea1nh tranh c\u1ed1t l\u00f5i.<\/p>\n

3. To\u00e0n c\u1ea7u h\u00f3a th\u1ebf h\u1ec7 m\u1edbi (New Globalization)<\/strong><\/p>\n

Chu\u1ed7i gi\u00e1 tr\u1ecb m\u1edf \u2013 k\u1ebft n\u1ed1i th\u00f4ng minh \u2013 c\u1ed9ng h\u01b0\u1edfng v\u0103n h\u00f3a. Du l\u1ecbch qu\u1ed1c gia kh\u00f4ng c\u00f2n ch\u1ec9 l\u00e0 t\u1ed5 h\u1ee3p \u0111i\u1ec3m \u0111\u1ebfn, m\u00e0 l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia.<\/p>\n

Theo TS. Ph\u1ea1m H\u00e0, ch\u00ednh s\u1ef1 h\u1ed9i t\u1ee5 c\u1ee7a b\u1ea3n l\u0129nh Vi\u1ec7t Nam + c\u00f4ng ngh\u1ec7 s\u1ed1 + ph\u00e1t tri\u1ec3n xanh + h\u1ed9i nh\u1eadp m\u1edbi \u0111ang t\u1ea1o ra \u201cth\u1eddi \u0111i\u1ec3m v\u00e0ng \u0111\u1ec3 Vi\u1ec7t Nam t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u du l\u1ecbch tr\u00ean b\u1ea3n \u0111\u1ed3 th\u1ebf gi\u1edbi.\u201d<\/p>\n

V\u0103n h\u00f3a \u2013 s\u1ee9c m\u1ea1nh m\u1ec1m v\u00e0 \u0111\u1ed9ng l\u1ef1c ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng<\/strong><\/h5>\n

UN Tourism x\u00e1c \u0111\u1ecbnh v\u0103n h\u00f3a l\u00e0 \u201ct\u1ed5ng th\u1ec3 gi\u00e1 tr\u1ecb h\u1eefu h\u00ecnh \u2013 v\u00f4 h\u00ecnh: ngh\u1ec7 thu\u1eadt, ki\u1ebfn tr\u00fac, l\u1ed1i s\u1ed1ng, h\u1ec7 gi\u00e1 tr\u1ecb, truy\u1ec1n th\u1ed1ng v\u00e0 ni\u1ec1m tin\u201d. V\u1edbi du kh\u00e1ch th\u1ebf h\u1ec7 m\u1edbi, v\u0103n h\u00f3a kh\u00f4ng ch\u1ec9 l\u00e0 y\u1ebfu t\u1ed1 tham quan. N\u00f3 l\u00e0 \u0111\u1ed9ng c\u01a1, m\u1ee5c \u0111\u00edch, v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ed1t l\u00f5i.<\/p>\n

Theo kh\u1ea3o s\u00e1t c\u1ee7a ASTA, 87% du kh\u00e1ch qu\u1ed1c t\u1ebf ch\u1ecdn \u0111i\u1ec3m \u0111\u1ebfn v\u00ec v\u0103n h\u00f3a.
\nVi\u1ec7t Nam v\u00ec th\u1ebf s\u1edf h\u1eefu m\u1ed9t l\u1ee3i th\u1ebf c\u1ea1nh tranh kh\u00f4ng th\u1ec3 sao ch\u00e9p:
\n\u2022 4.000 n\u0103m v\u0103n hi\u1ebfn
\n\u2022 54 d\u00e2n t\u1ed9c, b\u1ea3n s\u1eafc phong ph\u00fa
\n\u2022 \u1ea8m th\u1ef1c Vi\u1ec7t n\u1eb1m trong nh\u00f3m h\u1ea5p d\u1eabn nh\u1ea5t th\u1ebf gi\u1edbi
\n\u2022 23 di s\u1ea3n UNESCO \u2013 m\u1ed9t b\u1ed9 s\u01b0u t\u1eadp \u0111\u1ed3 s\u1ed9 c\u1ee7a ch\u00e2u \u00c1
\n\u2022 M\u1ed9t h\u1ec7 gi\u00e1 tr\u1ecb Vi\u1ec7t Nam: nh\u00e2n v\u0103n \u2013 dung h\u1ee3p \u2013 ki\u00ean c\u01b0\u1eddng<\/p>\n

TS. H\u00e0 nh\u1ea5n m\u1ea1nh: \u201cDu l\u1ecbch ng\u00e0y nay kh\u00f4ng c\u00f2n l\u00e0 \u2018ng\u1eafm \u2013 ch\u1ee5p \u2013 \u0111i qua\u2019, m\u00e0 l\u00e0 ngh\u1ec7 thu\u1eadt h\u1ecdc \u2013 hi\u1ec3u \u2013 k\u1ebft n\u1ed1i \u2013 c\u1ea3m.\u201d<\/p>\n

V\u00e0 \u0111\u00e2y ch\u00ednh l\u00e0 \u0111i\u1ec3m xu\u1ea5t ph\u00e1t cho cu\u1ed9c \u0111\u1ecbnh v\u1ecb l\u1ea1i th\u01b0\u01a1ng hi\u1ec7u du l\u1ecbch qu\u1ed1c gia.<\/p>\n

\"\"<\/p>\n

B\u00e0i to\u00e1n l\u1edbn: \u0111\u00f4ng kh\u00e1ch nh\u01b0ng \u00edt gi\u00e1 tr\u1ecb<\/strong><\/h5>\n

Vi\u1ec7t Nam \u0111ang \u0111\u1eb7t m\u1ee5c ti\u00eau 21\u201323 tri\u1ec7u kh\u00e1ch qu\u1ed1c t\u1ebf n\u0103m 2025 v\u00e0 30\u201345 tri\u1ec7u trong th\u1eadp ni\u00ean t\u1edbi. Nh\u01b0ng chi ti\u00eau b\u00ecnh qu\u00e2n ch\u1ec9 \u0111\u1ea1t 120 USD\/ng\u00e0y, th\u1ea5p h\u01a1n Th\u00e1i Lan, Malaysia, Indonesia, v\u00e0 b\u1ecf xa Nh\u1eadt B\u1ea3n \u2013 H\u00e0n Qu\u1ed1c.<\/p>\n

Kho\u1ea3ng c\u00e1ch \u1ea5y \u0111\u1ebfn t\u1eeb ba nguy\u00ean nh\u00e2n ch\u00ednh:
\n1. S\u1ea3n ph\u1ea9m thi\u1ebfu chi\u1ec1u s\u00e2u v\u0103n h\u00f3a
\n2. Thi\u1ebfu tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c b\u1ea3n \u2013 gi\u00e0u c\u1ea3m x\u00fac
\n3. Th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia ch\u01b0a \u0111\u1ee7 b\u1ea3n s\u1eafc \u0111\u1ec3 c\u1ea1nh tranh to\u00e0n c\u1ea7u<\/p>\n

Sau h\u01a1n m\u1ed9t th\u1eadp k\u1ef7, \u201cTimeless Charm\u201d \u0111\u00e3 ho\u00e0n th\u00e0nh s\u1ee9 m\u1ec7nh. Vi\u1ec7t Nam c\u1ea7n m\u1ed9t ng\u00f4n ng\u1eef th\u01b0\u01a1ng hi\u1ec7u m\u1edbi \u2013 m\u1ed9t kh\u1ea9u hi\u1ec7u \u0111\u1ee7 t\u1ea7m v\u00f3c cho th\u1eddi k\u1ef3 b\u1ee9t ph\u00e1.<\/p>\n

Authentically Vietnam \u2013 Tuy\u00ean ng\u00f4n th\u01b0\u01a1ng hi\u1ec7u m\u1edbi c\u1ee7a du l\u1ecbch Vi\u1ec7t Nam<\/strong><\/p>\n

TS. Ph\u1ea1m H\u00e0 \u0111\u1ec1 xu\u1ea5t m\u1ed9t \u0111\u1ecbnh v\u1ecb m\u1edbi:<\/p>\n

\u2726 AUTHENTICALLY VIETNAM \u2726<\/strong><\/p>\n

Ch\u00e2n th\u1eadt \u2013 Tinh t\u1ebf \u2013 B\u1ec1n v\u1eefng<\/p>\n

\u0110\u00e2y kh\u00f4ng ph\u1ea3i m\u1ed9t slogan, m\u00e0 l\u00e0 m\u1ed9t tri\u1ebft l\u00fd ph\u00e1t tri\u1ec3n, m\u1ed9t l\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 m\u1ed9t tuy\u00ean ng\u00f4n qu\u1ed1c gia \u0111i l\u00ean b\u1eb1ng v\u0103n h\u00f3a.<\/p>\n

Authentically Vietnam =<\/p>\n

B\u1ea3n s\u1eafc l\u00e0 n\u1ec1n t\u1ea3ng
\nDi s\u1ea3n l\u00e0 t\u00e0i nguy\u00ean
\nCon ng\u01b0\u1eddi l\u00e0 linh h\u1ed3n
\nV\u0103n h\u00f3a l\u00e0 c\u00e2u chuy\u1ec7n
\nTr\u1ea3i nghi\u1ec7m l\u00e0 gi\u00e1 tr\u1ecb
\nESG l\u00e0 ph\u01b0\u01a1ng ph\u00e1p
\nS\u00e1ng t\u1ea1o l\u00e0 \u0111\u1ed9ng l\u1ef1c c\u1ea1nh tranh<\/p>\n

T\u1ea7m nh\u00ecn n\u00e0y \u0111\u1ecbnh v\u1ecb Vi\u1ec7t Nam nh\u01b0 The Heart of Authentic Asia \u2013 tr\u00e1i tim ch\u00e2n th\u1eadt nh\u1ea5t c\u1ee7a ch\u00e2u \u00c1.<\/p>\n

\"\"<\/p>\n

Gi\u1ea3i m\u00e3 VIETNAM \u2013 7 tr\u1ee5 c\u1ed9t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia<\/strong><\/h5>\n

TS. H\u00e0 \u0111\u01b0a ra m\u1ed9t khung gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o, d\u00f9ng ch\u00ednh 7 ch\u1eef c\u00e1i c\u1ee7a t\u1eeb \u201cVIETNAM\u201d \u0111\u1ec3 \u0111\u1ecbnh ngh\u0129a b\u1ea3n s\u1eafc qu\u1ed1c gia:
\n\u2022 V \u2013 Values & Vision (Gi\u00e1 tr\u1ecb & T\u1ea7m nh\u00ecn)
\n\u2022 I \u2013 Identity & Integrity (B\u1ea3n s\u1eafc & Ch\u00ednh tr\u1ef1c)
\n\u2022 E \u2013 Experience & Emotion (Tr\u1ea3i nghi\u1ec7m & C\u1ea3m x\u00fac)
\n\u2022 T \u2013 Tradition & Transformation (Truy\u1ec1n th\u1ed1ng & Chuy\u1ec3n h\u00f3a)
\n\u2022 N \u2013 Nature & Nurture (Thi\u00ean nhi\u00ean & Nu\u00f4i d\u01b0\u1ee1ng)
\n\u2022 A \u2013 Art & Authenticity (Ngh\u1ec7 thu\u1eadt & Ch\u00e2n th\u1eadt)
\n\u2022 M \u2013 Mindfulness & Modernity (T\u1ec9nh th\u1ee9c & Hi\u1ec7n \u0111\u1ea1i)
\nB\u1ed9 gi\u00e1 tr\u1ecb n\u00e0y th\u1ec3 hi\u1ec7n ch\u00ednh x\u00e1c \u201cqu\u1ed1c t\u00ednh Vi\u1ec7t Nam\u201d: khai tr\u00ed \u2013 nh\u00e2n v\u0103n \u2013 \u00e1i qu\u1ed1c \u2013 b\u1ec1n tr\u00ed \u2013 dung h\u1ee3p.<\/p>\n

7 l\u00fd do Vi\u1ec7t Nam ph\u1ea3i n\u1eb1m trong danh s\u00e1ch \u0111i\u1ec3m \u0111\u1ebfn h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi<\/strong><\/p>\n

Theo c\u1ea5u tr\u00fac VIETNAM:<\/p>\n

V \u2013 Varied Landscapes<\/strong><\/p>\n

M\u1ed9t h\u00e0nh tr\u00ecnh \u2013 nhi\u1ec1u th\u1ebf gi\u1edbi.<\/p>\n

I \u2013 Indigenous Culture<\/strong><\/p>\n

V\u0103n h\u00f3a s\u1ed1ng, kh\u00f4ng tr\u00ecnh di\u1ec5n.<\/p>\n

E \u2013 Exotic Beaches<\/strong><\/p>\n

3.260 km bi\u1ec3n \u2013 thi\u00ean \u0111\u01b0\u1eddng ngh\u1ec9 d\u01b0\u1ee1ng xanh.<\/p>\n

T \u2013 Timeless Charm<\/strong><\/p>\n

H\u00e0 N\u1ed9i \u2013 S\u00e0i G\u00f2n: hai d\u00f2ng ch\u1ea3y th\u1eddi gian.<\/p>\n

N \u2013 Natural & Cultural Heritage<\/strong><\/p>\n

H\u1ec7 sinh th\u00e1i UNESCO d\u00e0y \u0111\u1eb7c.<\/p>\n

A \u2013 Ancient Cities, New Journeys<\/strong><\/p>\n

Slow travel v\u00e0 boutique cruises tr\u1edf th\u00e0nh chu\u1ea9n m\u1ef1c m\u1edbi.<\/p>\n

M \u2013 Memories That Last<\/strong><\/p>\n

Nh\u1eefng tr\u1ea3i nghi\u1ec7m nh\u00e2n v\u0103n khi\u1ebfn du kh\u00e1ch quay l\u1ea1i.<\/p>\n

Du l\u1ecbch v\u0103n h\u00f3a: con \u0111\u01b0\u1eddng \u0111\u01b0a Vi\u1ec7t Nam \u0111i xa v\u00e0 b\u1ec1n v\u1eefng<\/strong><\/p>\n

Du l\u1ecbch v\u0103n h\u00f3a kh\u00f4ng ch\u1ec9 t\u1ea1o gi\u00e1 tr\u1ecb kinh t\u1ebf, m\u00e0 c\u00f2n:
\n\u2022 T\u0103ng th\u1eddi gian l\u01b0u tr\u00fa
\n\u2022 T\u0103ng m\u1ee9c chi ti\u00eau
\n\u2022 T\u0103ng c\u1ea3m x\u00fac v\u00e0 tr\u1ea3i nghi\u1ec7m
\n\u2022 T\u0103ng s\u1ee9c m\u1ea1nh m\u1ec1m qu\u1ed1c gia
\n\u2022 T\u0103ng n\u0103ng l\u1ef1c c\u1ea1nh tranh d\u00e0i h\u1ea1n<\/p>\n

N\u00f3 l\u00e0m s\u00e2u s\u1eafc h\u00ecnh \u1ea3nh Vi\u1ec7t Nam nh\u01b0 m\u1ed9t \u0111i\u1ec3m \u0111\u1ebfn c\u1ee7a tri th\u1ee9c, s\u1ef1 tinh t\u1ebf v\u00e0 v\u0103n minh s\u00f4ng n\u01b0\u1edbc.<\/p>\n

\"\"<\/p>\n

LuxGroup\u00ae \u2013 th\u1ef1c ch\u1ee9ng s\u1ed1ng \u0111\u1ed9ng c\u1ee7a m\u00f4 h\u00ecnh du l\u1ecbch v\u0103n h\u00f3a<\/strong><\/h5>\n

\u00cdt ai hi\u1ec3u c\u00e2u chuy\u1ec7n v\u0103n h\u00f3a g\u1eafn v\u1edbi du l\u1ecbch s\u00e2u s\u1eafc nh\u01b0 LuxGroup\u00ae \u2013 t\u1eadp \u0111o\u00e0n c\u1ee7a TS. Ph\u1ea1m H\u00e0, ti\u00ean phong ki\u1ebfn t\u1ea1o c\u00e1c th\u01b0\u01a1ng hi\u1ec7u du l\u1ecbch \u2013 du thuy\u1ec1n \u2013 v\u0103n h\u00f3a \u0111\u1eb7c s\u1eafc nh\u1ea5t Vi\u1ec7t Nam.<\/p>\n

20 n\u0103m \u2013 m\u1ed9t tri\u1ebft l\u00fd nh\u1ea5t qu\u00e1n:<\/p>\n

\u201cLuxury is Culture \u2013 Delivering Happiness\u2122<\/strong>.\u201d<\/p>\n

LuxGroup\u00ae<\/strong> <\/a>hi\u1ec7n s\u1edf h\u1eefu nh\u1eefng d\u1ef1 \u00e1n gi\u00e0u chi\u1ec1u s\u00e2u v\u0103n h\u00f3a:
\n\u2022 Heritage Cruises B\u00ecnh Chu\u1ea9n\u00ae<\/strong><\/a> \u2013 t\u00e1i sinh gi\u1ea5c m\u01a1 B\u1ea1ch Th\u00e1i B\u01b0\u1edfi
\n\u2022 Emperor Cruises\u00ae<\/strong> <\/a>\u2013 du l\u1ecbch ho\u00e0ng gia theo h\u00e0nh tr\u00ecnh vua B\u1ea3o \u0110\u1ea1i
\n\u2022 Amiral Cruises for Presidents\u00ae<\/strong><\/a> \u2013 river\u2013sea expedition \u0111\u1ea7u ti\u00ean c\u1ee7a TP. HCM
\n\u2022 Lux Art Performances\u00ae<\/strong> \u2013 S\u00f4ng Show\u00ae, Heritage by Night, Sunset Show\u00ae
\n\u2022 Vietnam Waterways\u00ae<\/strong> 2045 \u2013 th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia v\u1ec1 \u0111\u01b0\u1eddng s\u00f4ng
\n\u2022 Lux Travel DMC\u00ae<\/strong><\/a> \u2013 Travelife Certified \u2013 ti\u00ean phong du l\u1ecbch ESG
\n\u2022 V\u1ecb Vi\u1ec7t Nam\u00ae<\/strong><\/a> \u2013 \u1ea9m th\u1ef1c xanh, b\u1ea3n s\u1eafc Vi\u1ec7t<\/p>\n

T\u1ea7m nh\u00ecn \u201c5G LuxGroup\u00ae 2045\u201d:
\nGreen \u2013 Digital \u2013 Global \u2013 Proud \u2013 Go Happiness ph\u1ea3n \u00e1nh chi\u1ebfn l\u01b0\u1ee3c b\u1ec1n v\u1eefng, hi\u1ec7n \u0111\u1ea1i v\u00e0 gi\u00e0u tinh th\u1ea7n Vi\u1ec7t.<\/p>\n

Ba chuy\u1ec3n h\u00f3a chi\u1ebfn l\u01b0\u1ee3c \u1edf c\u1ea5p qu\u1ed1c gia v\u00e0 \u0111\u1ecba ph\u01b0\u01a1ng<\/strong><\/h5>\n

\u0110\u1ec3 Authentically Vietnam tr\u1edf th\u00e0nh hi\u1ec7n th\u1ef1c, TS. H\u00e0 \u0111\u1ec1 xu\u1ea5t ba chuy\u1ec3n h\u00f3a:<\/p>\n

1. T\u1eeb khai th\u00e1c \u2192 ph\u1ee5ng s\u1ef1<\/strong><\/p>\n

L\u1ea5y kh\u00e1ch l\u00e0m trung t\u00e2m. Chuy\u1ec3n t\u1eeb qu\u1ea3n l\u00fd \u2013 c\u1ea5p ph\u00e9p sang \u0111\u1ed3ng h\u00e0nh \u2013 ph\u1ee5c v\u1ee5.<\/p>\n

2. T\u1eeb h\u00e0ng lo\u1ea1t \u2192 \u0111\u1ed9c b\u1ea3n<\/strong>
\nT\u1ea1o s\u1ea3n ph\u1ea9m kh\u00e1c bi\u1ec7t: l\u00e0ng ch\u00e0i \u2013 ngh\u1ec1 th\u1ee7 c\u00f4ng \u2013 v\u0103n h\u00f3a \u0111\u00eam \u2013 river\u2013sea cruises.<\/p>\n

3. T\u1eeb ng\u1eafn h\u1ea1n \u2192 b\u1ec1n v\u1eefng<\/strong><\/p>\n

Ph\u00e1t tri\u1ec3n xanh \u2013 b\u1ea3o t\u1ed3n \u2013 ESG \u2013 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i.<\/p>\n

K\u1ebft lu\u1eadn \u2013 Con \u0111\u01b0\u1eddng Vi\u1ec7t Nam ph\u1ea3i \u0111i \u0111\u1ec3 tr\u1edf th\u00e0nh \u0111i\u1ec3m \u0111\u1ebfn h\u00e0ng \u0111\u1ea7u<\/strong><\/h5>\n

Theo TS. Ph\u1ea1m H\u00e0:<\/p>\n

\u201cVi\u1ec7t Nam kh\u00f4ng th\u1ec3 c\u1ea1nh tranh b\u1eb1ng gi\u00e1 r\u1ebb.
\nVi\u1ec7t Nam ph\u1ea3i c\u1ea1nh tranh b\u1eb1ng b\u1ea3n s\u1eafc \u2013 v\u0103n h\u00f3a \u2013 tr\u1ea3i nghi\u1ec7m ch\u00e2n th\u1eadt.\u201d<\/p>\n

Du l\u1ecbch Vi\u1ec7t Nam kh\u00f4ng c\u1ea7n th\u1eadt nhi\u1ec1u kh\u00e1ch, m\u00e0 c\u1ea7n:
\n\u2022 M\u1ed7i v\u1ecb kh\u00e1ch chi ti\u00eau cho v\u0103n h\u00f3a
\n\u2022 R\u1eddi \u0111i v\u1edbi tr\u00e1i tim \u0111\u1ea7y Vi\u1ec7t Nam
\n\u2022 V\u00e0 quay tr\u1edf l\u1ea1i, gi\u1edbi thi\u1ec7u b\u1ea1n b\u00e8<\/p>\n

\u0110\u00f3 ch\u00ednh l\u00e0 h\u1ed9 chi\u1ebfu m\u1edbi c\u1ee7a du l\u1ecbch Vi\u1ec7t Nam:<\/p>\n

AUTHENTICALLY VIETNAM<\/strong><\/p>\n

Kh\u00f4ng ch\u1ec9 \u0111\u1ec3 kh\u00e1m ph\u00e1, m\u00e0 \u0111\u1ec3 c\u1ea3m \u2013 \u0111\u1ec3 hi\u1ec3u \u2013 v\u00e0 \u0111\u1ec3 nh\u1edb.<\/p>\n

M\u1ed9t trong nh\u1eefng minh ch\u1ee9ng ti\u00eau bi\u1ec3u cho s\u1ee9c s\u1ed1ng di s\u1ea3n Vi\u1ec7t Nam l\u00e0 Emperor Cruises Legacy Halong\u00ae<\/strong>, th\u01b0\u01a1ng hi\u1ec7u thu\u1ed9c Lux Cruises Group\u00ae<\/strong><\/a>, v\u1eeba \u0111\u01b0\u1ee3c Travel & Leisure (M\u1ef9) vinh danh Top 10 Du thuy\u1ec1n Sang tr\u1ecdng nh\u1ea5t ch\u00e2u \u00c1 \u2013 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng, Luxury Awards 2025.<\/p>\n

Video: https:\/\/youtube.com\/watch?v=QSMpmdXQ9RM<\/a><\/p>\n