{"id":26384,"date":"2025-12-13T03:34:52","date_gmt":"2025-12-13T03:34:52","guid":{"rendered":"https:\/\/luxgroup.vn\/vietnam-tourism-2025-strong-recovery-in-numbers-still-searching-for-value\/"},"modified":"2026-01-05T10:25:01","modified_gmt":"2026-01-05T10:25:01","slug":"du-lich-viet-nam-2025-dong-nhung-chua-manh-da-den-luc-chuyen-tu-dem-khach-sang-dem-gia-tri","status":"publish","type":"post","link":"https:\/\/luxgroup.vn\/vi\/du-lich-viet-nam-2025-dong-nhung-chua-manh-da-den-luc-chuyen-tu-dem-khach-sang-dem-gia-tri\/","title":{"rendered":"Du l\u1ecbch Vi\u1ec7t Nam 2025: \u0110\u00f4ng nh\u01b0ng ch\u01b0a m\u1ea1nh, \u0111\u00e3 \u0111\u1ebfn l\u00fac chuy\u1ec3n t\u1eeb \u0111\u1ebfm kh\u00e1ch sang \u0111\u1ebfm gi\u00e1 tr\u1ecb"},"content":{"rendered":"

Du l\u1ecbch Vi\u1ec7t Nam 2025: \u0110\u00f4ng nh\u01b0ng ch\u01b0a m\u1ea1nh, \u0111\u00e3 \u0111\u1ebfn l\u00fac chuy\u1ec3n t\u1eeb \u0111\u1ebfm kh\u00e1ch sang \u0111\u1ebfm gi\u00e1 tr\u1ecb<\/h2>\n

Ph\u1ecfng v\u1ea5n Ti\u1ebfn s\u0129 Ph\u1ea1m H\u00e0 \u2013 Ch\u1ee7 t\u1ecbch & CEO LuxGroup\u00ae<\/strong><\/em><\/p>\n

N\u0103m 2025 \u0111\u00e1nh d\u1ea5u m\u1ed9t c\u1ed9t m\u1ed1c quan tr\u1ecdng c\u1ee7a du l\u1ecbch Vi\u1ec7t Nam khi ng\u00e0nh n\u00e0y ph\u1ee5c h\u1ed3i ho\u00e0n to\u00e0n v\u1ec1 quy m\u00f4 sau \u0111\u1ea1i d\u1ecbch. Tuy nhi\u00ean, theo Ti\u1ebfn s\u0129 Ph\u1ea1m H\u00e0<\/strong> \u2013 Ch\u1ee7 t\u1ecbch ki\u00eam CEO LuxGroup\u00ae<\/strong><\/a>, \u0111\u00e2y m\u1edbi ch\u1ec9 l\u00e0 giai \u0111o\u1ea1n \u201cchuy\u1ec3n ti\u1ebfp\u201d, n\u01a1i t\u0103ng tr\u01b0\u1edfng v\u1ec1 l\u01b0\u1ee3ng \u0111\u00e3 tr\u1edf l\u1ea1i, nh\u01b0ng t\u0103ng tr\u01b0\u1edfng v\u1ec1 ch\u1ea5t v\u1eabn c\u00f2n l\u00e0 b\u00e0i to\u00e1n l\u1edbn.<\/p>\n

Ph\u1ee5c h\u1ed3i m\u1ea1nh v\u1ec1 l\u01b0\u1ee3ng, chuy\u1ec3n ti\u1ebfp v\u1ec1 ch\u1ea5t<\/strong><\/h5>\n

Theo c\u00e1c s\u1ed1 li\u1ec7u t\u1ed5ng h\u1ee3p, Vi\u1ec7t Nam \u01b0\u1edbc \u0111\u1ea1t kho\u1ea3ng 19 tri\u1ec7u l\u01b0\u1ee3t kh\u00e1ch qu\u1ed1c t\u1ebf trong 11 th\u00e1ng \u0111\u1ea7u n\u0103m 2025 v\u00e0 c\u00f3 th\u1ec3 v\u01b0\u1ee3t m\u1ed1c 20 tri\u1ec7u l\u01b0\u1ee3t cho c\u1ea3 n\u0103m \u2013 cao h\u01a1n m\u1ee9c k\u1ef7 l\u1ee5c n\u0103m 2019. Tuy nhi\u00ean, \u00f4ng Ph\u1ea1m H\u00e0 cho r\u1eb1ng, \u0111\u1eb1ng sau nh\u1eefng con s\u1ed1 \u1ea5n t\u01b0\u1ee3ng \u0111\u00f3 l\u00e0 m\u1ed9t th\u1ef1c t\u1ebf \u0111\u00e1ng suy ng\u1eabm: \u201cCh\u00fang ta v\u1eabn \u0111ang \u0111\u1ebfm kh\u00e1ch nhi\u1ec1u h\u01a1n l\u00e0 \u0111\u1ebfm gi\u00e1 tr\u1ecb\u201d.<\/p>\n

C\u01a1 c\u1ea5u kh\u00e1ch qu\u1ed1c t\u1ebf \u0111\u00e3 \u0111a d\u1ea1ng h\u01a1n, kh\u00f4ng c\u00f2n ph\u1ee5 thu\u1ed9c qu\u00e1 l\u1edbn v\u00e0o m\u1ed9t v\u00e0i th\u1ecb tr\u01b0\u1eddng, d\u00f9 ch\u00e2u \u00c1 v\u1eabn chi\u1ebfm kho\u1ea3ng 79%. \u0110\u00e1ng ch\u00fa \u00fd, th\u1eddi gian l\u01b0u tr\u00fa trung b\u00ecnh c\u1ee7a nh\u00f3m kh\u00e1ch cao c\u1ea5p t\u0103ng t\u1eeb kho\u1ea3ng 10 ng\u00e0y l\u00ean g\u1ea7n 14 ng\u00e0y, trong khi ph\u00e2n kh\u00fac kh\u00e1ch chi ti\u00eau tr\u00ean 2.500 USD m\u1ed7i chuy\u1ebfn t\u0103ng tr\u01b0\u1edfng hai ch\u1eef s\u1ed1. Tuy nhi\u00ean, chi ti\u00eau b\u00ecnh qu\u00e2n c\u1ee7a kh\u00e1ch qu\u1ed1c t\u1ebf \u0111\u1ebfn Vi\u1ec7t Nam hi\u1ec7n ch\u1ec9 b\u1eb1ng 55\u201360% so v\u1edbi Th\u00e1i Lan v\u00e0 ch\u01b0a b\u1eb1ng m\u1ed9t n\u1eeda Singapore.<\/p>\n

\u201c\u0110i\u1ec1u \u0111\u00f3 cho th\u1ea5y Vi\u1ec7t Nam \u0111ang b\u00e1n nhi\u1ec1u d\u1ecbch v\u1ee5, nh\u01b0ng ch\u01b0a b\u00e1n \u0111\u1ee7 nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u00f3 chi\u1ec1u s\u00e2u v\u0103n h\u00f3a\u201d, \u00f4ng H\u00e0 nh\u1eadn \u0111\u1ecbnh.<\/p>\n

Kh\u00e1ch qu\u1ed1c t\u1ebf thay \u0111\u1ed5i c\u00e1ch ti\u00eau ti\u1ec1n<\/strong><\/h5>\n

Theo Ti\u1ebfn s\u0129 Ph\u1ea1m H\u00e0, h\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a du kh\u00e1ch qu\u1ed1c t\u1ebf \u0111\u00e3 thay \u0111\u1ed5i c\u0103n b\u1ea3n sau Covid-19. C\u00e1c b\u00e1o c\u00e1o xu h\u01b0\u1edbng du l\u1ecbch cao c\u1ea5p cho th\u1ea5y, 72% du kh\u00e1ch \u01b0u ti\u00ean tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c b\u1ea3n thay v\u00ec c\u00e1c chu\u1ed7i d\u1ecbch v\u1ee5 ti\u00eau chu\u1ea9n; 68% s\u1eb5n s\u00e0ng chi tr\u1ea3 cao h\u01a1n cho s\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n m\u00f4i tr\u01b0\u1eddng; v\u00e0 60% coi v\u0103n h\u00f3a b\u1ea3n \u0111\u1ecba c\u00f9ng con ng\u01b0\u1eddi \u0111\u1ecba ph\u01b0\u01a1ng l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh \u0111\u1ec3 quay l\u1ea1i.<\/p>\n

\u201cKh\u00e1ch kh\u00f4ng c\u00f2n h\u1ecfi Vi\u1ec7t Nam r\u1ebb hay \u0111\u1eaft, m\u00e0 h\u1ecfi Vi\u1ec7t Nam c\u00f3 th\u1eadt kh\u00f4ng, c\u00f3 s\u00e2u kh\u00f4ng v\u00e0 c\u00f3 \u0111\u00e1ng \u0111\u1ec3 quay l\u1ea1i kh\u00f4ng\u201d, \u00f4ng H\u00e0 nh\u1ea5n m\u1ea1nh. V\u1edbi l\u1ecbch s\u1eed l\u00e2u \u0111\u1eddi, v\u0103n h\u00f3a phong ph\u00fa, \u1ea9m th\u1ef1c \u0111a d\u1ea1ng v\u00e0 h\u1ec7 sinh th\u00e1i t\u1ef1 nhi\u00ean phong ph\u00fa, Vi\u1ec7t Nam \u0111ang \u0111\u1ee9ng tr\u01b0\u1edbc m\u1ed9t c\u01a1 h\u1ed9i l\u1edbn \u2013 n\u1ebfu bi\u1ebft chuy\u1ec3n h\u00f3a t\u00e0i nguy\u00ean th\u00e0nh tr\u1ea3i nghi\u1ec7m c\u00f3 chi\u1ec1u s\u00e2u.<\/p>\n

\"\"<\/p>\n

Nh\u1eefng \u0111i\u1ec3m ngh\u1ebdn k\u00e9o l\u00f9i gi\u00e1 tr\u1ecb<\/strong><\/h5>\n

D\u00f9 c\u01a1 h\u1ed9i r\u00f5 r\u00e0ng, \u00f4ng Ph\u1ea1m H\u00e0 cho r\u1eb1ng du l\u1ecbch Vi\u1ec7t Nam v\u1eabn \u0111ang b\u1ecb k\u00ecm h\u00e3m b\u1edfi b\u1ed1n \u0111i\u1ec3m ngh\u1ebdn l\u1edbn: th\u1ec3 ch\u1ebf ch\u1eadm h\u01a1n th\u1ecb tr\u01b0\u1eddng; thi\u1ebfu s\u1ea3n ph\u1ea9m cao c\u1ea5p g\u1eafn v\u1edbi v\u0103n h\u00f3a; ch\u1ea5t l\u01b0\u1ee3ng ngu\u1ed3n nh\u00e2n l\u1ef1c ch\u01b0a \u0111\u1ed3ng \u0111\u1ec1u; v\u00e0 t\u01b0 duy ph\u00e1t tri\u1ec3n ng\u1eafn h\u1ea1n.<\/p>\n

\u201cDu l\u1ecbch kh\u00f4ng th\u1ec3 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng n\u1ebfu ch\u1ec9 nh\u00ecn theo nhi\u1ec7m k\u1ef3 hay m\u00f9a v\u1ee5. Ch\u00fang ta \u0111ang thi\u1ebfu m\u1ed9t \u2018nh\u1ea1c tr\u01b0\u1edfng\u2019 \u0111\u1ee7 th\u1ea9m quy\u1ec1n, n\u0103ng l\u1ef1c v\u00e0 t\u1ea7m nh\u00ecn \u0111\u1ec3 \u0111i\u1ec1u ph\u1ed1i to\u00e0n ng\u00e0nh\u201d, \u00f4ng n\u00f3i.<\/p>\n

So v\u1edbi c\u00e1c qu\u1ed1c gia trong khu v\u1ef1c, kho\u1ea3ng c\u00e1ch gi\u00e1 tr\u1ecb c\u00e0ng b\u1ed9c l\u1ed9 r\u00f5. Th\u00e1i Lan \u0111\u00f3n kho\u1ea3ng 30 tri\u1ec7u l\u01b0\u1ee3t kh\u00e1ch m\u1ed7i n\u0103m v\u1edbi doanh thu g\u1ea7n 50 t\u1ef7 USD; Singapore ch\u1ec9 \u0111\u00f3n 16\u201317 tri\u1ec7u l\u01b0\u1ee3t kh\u00e1ch nh\u01b0ng thu v\u1ec1 h\u01a1n 40 t\u1ef7 USD. Vi\u1ec7t Nam, theo \u00f4ng H\u00e0, \u201cc\u00f3 t\u00e0i nguy\u00ean nh\u01b0ng ch\u01b0a t\u1ed1i \u01b0u h\u00f3a \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb\u201d.<\/p>\n

Du l\u1ecbch cao c\u1ea5p, v\u0103n h\u00f3a v\u00e0 xanh \u2013 con \u0111\u01b0\u1eddng th\u00f4ng minh<\/strong><\/h5>\n

Theo d\u1ef1 b\u00e1o qu\u1ed1c t\u1ebf, \u0111\u1ebfn n\u0103m 2030, du l\u1ecbch cao c\u1ea5p s\u1ebd chi\u1ebfm g\u1ea7n 25% t\u1ed5ng doanh thu to\u00e0n ng\u00e0nh, trong khi du l\u1ecbch xanh t\u0103ng tr\u01b0\u1edfng nhanh g\u1ea5p 1,5 l\u1ea7n du l\u1ecbch truy\u1ec1n th\u1ed1ng. V\u1edbi Vi\u1ec7t Nam, \u0111\u00e2y kh\u00f4ng ph\u1ea3i con \u0111\u01b0\u1eddng xa x\u1ec9 h\u00f3a du l\u1ecbch, m\u00e0 l\u00e0 c\u00e1ch ph\u00e1t tri\u1ec3n th\u00f4ng minh: gi\u1ea3m \u00e1p l\u1ef1c l\u00ean t\u00e0i nguy\u00ean, t\u0103ng thu nh\u1eadp cho c\u1ed9ng \u0111\u1ed3ng v\u00e0 b\u1ea3o t\u1ed3n di s\u1ea3n l\u00e2u d\u00e0i.<\/p>\n

\u201cCh\u1ea5t l\u01b0\u1ee3ng ph\u1ea3i \u0111i tr\u01b0\u1edbc s\u1ed1 l\u01b0\u1ee3ng. N\u1ebfu ti\u1ebfp t\u1ee5c ch\u1ea1y theo \u0111\u00f4ng kh\u00e1ch, ch\u00fang ta s\u1ebd \u0111\u1ed1i m\u1eb7t v\u1edbi qu\u00e1 t\u1ea3i \u0111i\u1ec3m \u0111\u1ebfn, \u00f4 nhi\u1ec5m m\u00f4i tr\u01b0\u1eddng v\u00e0 ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ed9t v\u00e0i th\u1ecb tr\u01b0\u1eddng\u201d, \u00f4ng H\u00e0 c\u1ea3nh b\u00e1o.<\/p>\n

\"\"<\/p>\n

Du l\u1ecbch \u0111\u01b0\u1eddng th\u1ee7y v\u00e0 tr\u1ea3i nghi\u1ec7m chuy\u1ec3n h\u00f3a<\/strong><\/h5>\n

B\u01b0\u1edbc sang n\u0103m 2026, Ti\u1ebfn s\u0129 Ph\u1ea1m H\u00e0 nh\u1eadn \u0111\u1ecbnh 5 xu h\u01b0\u1edbng s\u1ebd \u0111\u1ecbnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng: du l\u1ecbch \u0111\u01b0\u1eddng th\u1ee7y (river & river\u2013sea tourism), du l\u1ecbch ch\u1eadm v\u00e0 s\u1ed1ng s\u00e2u, du l\u1ecbch ch\u1eefa l\u00e0nh tinh th\u1ea7n, du l\u1ecbch \u0111a th\u1ebf h\u1ec7 v\u00e0 du l\u1ecbch g\u1eafn v\u1edbi ngh\u1ec7 thu\u1eadt \u2013 di s\u1ea3n s\u1ed1ng.<\/p>\n

\u201cDu l\u1ecbch kh\u00f4ng c\u00f2n l\u00e0 \u2018\u0111i \u0111\u00e2u\u2019, m\u00e0 l\u00e0 \u2018tr\u1edf th\u00e0nh ai sau chuy\u1ebfn \u0111i\u2019\u201d, \u00f4ng n\u00f3i, nh\u1ea5n m\u1ea1nh vai tr\u00f2 c\u1ee7a nh\u1eefng tr\u1ea3i nghi\u1ec7m mang t\u00ednh chuy\u1ec3n h\u00f3a.<\/p>\n

LuxGroup v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111i b\u1eb1ng gi\u00e1 tr\u1ecb<\/strong><\/h5>\n

Trong b\u1ee9c tranh \u0111\u00f3, LuxGroup l\u1ef1a ch\u1ecdn con \u0111\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng c\u00f3 ch\u1ecdn l\u1ecdc. N\u0103m 2025, doanh nghi\u1ec7p ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng kho\u1ea3ng 30% \u1edf ph\u00e2n kh\u00fac cao c\u1ea5p, t\u1ef7 l\u1ec7 kh\u00e1ch quay l\u1ea1i \u0111\u1ea1t 35\u201340%, \u0111\u1ed3ng th\u1eddi \u0111\u1ea7u t\u01b0 m\u1ea1nh cho \u0111\u00e0o t\u1ea1o nh\u00e2n s\u1ef1 theo tri\u1ebft l\u00fd People First\u00ae v\u00e0 chu\u1ea9n h\u00f3a ESG trong to\u00e0n h\u1ec7 sinh th\u00e1i.
\nDu l\u1ecbch \u0111\u01b0\u1eddng th\u1ee7y \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh l\u00e0 tr\u1ee5 c\u1ed9t chi\u1ebfn l\u01b0\u1ee3c. Theo kh\u1ea3o s\u00e1t n\u1ed9i b\u1ed9 c\u1ee7a LuxGroup, 70% kh\u00e1ch cao c\u1ea5p \u0111\u00e1nh gi\u00e1 tr\u1ea3i nghi\u1ec7m tr\u00ean s\u00f4ng \u2013 bi\u1ec3n mang l\u1ea1i chi\u1ec1u s\u00e2u v\u0103n h\u00f3a v\u01b0\u1ee3t tr\u1ed9i. T\u1eeb n\u0103m 2026, LuxGroup t\u1eadp trung ph\u00e1t tri\u1ec3n c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m du thuy\u1ec1n v\u0103n h\u00f3a cao c\u1ea5p, h\u00e0nh tr\u00ecnh di s\u1ea3n \u2013 ngh\u1ec7 thu\u1eadt \u2013 ch\u1eefa l\u00e0nh v\u00e0 tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a s\u00e2u, trong \u0111\u00f3 c\u00f3 d\u1ef1 \u00e1n Amiral Cruises for Presidents tr\u00ean s\u00f4ng S\u00e0i G\u00f2n.<\/p>\n

\"\"
Ti\u1ebfn s\u0129 Ph\u1ea1m H\u00e0 – Ch\u1ee7 t\u1ecbch T\u1eadp \u0111o\u00e0n LuxGroup<\/figcaption><\/figure>\n
Du l\u1ecbch nh\u01b0 m\u1ed9t h\u00ecnh th\u1ee9c ngo\u1ea1i giao m\u1ec1m<\/strong><\/h5>\n

Theo Ti\u1ebfn s\u0129 Ph\u1ea1m H\u00e0, \u0111\u1ec3 n\u00e2ng t\u1ea7m th\u01b0\u01a1ng hi\u1ec7u du l\u1ecbch qu\u1ed1c gia, Vi\u1ec7t Nam c\u1ea7n m\u1ed9t c\u00e2u chuy\u1ec7n th\u1ed1ng nh\u1ea5t, \u0111\u1eb7t v\u0103n h\u00f3a v\u00e0 di s\u1ea3n s\u1ed1ng l\u00e0m tr\u1ecdng t\u00e2m. \u201cThi\u00ean nhi\u00ean, \u1ea9m th\u1ef1c, con ng\u01b0\u1eddi Vi\u1ec7t Nam \u0111\u1ec1u l\u00e0 di s\u1ea3n. Du l\u1ecbch c\u1ea7n tr\u1edf th\u00e0nh m\u1ed9t h\u00ecnh th\u1ee9c ngo\u1ea1i giao m\u1ec1m \u1edf c\u1ea5p qu\u1ed1c gia\u201d, \u00f4ng nh\u1ea5n m\u1ea1nh.<\/p>\n

K\u1ebft l\u1ea1i, \u00f4ng chia s\u1ebb: \u201cDu l\u1ecbch kh\u00f4ng ch\u1ec9 t\u1ea1o ra doanh thu, m\u00e0 t\u1ea1o ra h\u1ea1nh ph\u00fac, ni\u1ec1m t\u1ef1 h\u00e0o v\u00e0 t\u01b0\u01a1ng lai cho m\u1ed9t qu\u1ed1c gia. Khi con ng\u01b0\u1eddi \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf trung t\u00e2m, m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec1u s\u1ebd t\u00ecm \u0111\u01b0\u1ee3c l\u1eddi gi\u1ea3i\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

Du l\u1ecbch Vi\u1ec7t Nam 2025: \u0110\u00f4ng nh\u01b0ng ch\u01b0a m\u1ea1nh, \u0111\u00e3 \u0111\u1ebfn l\u00fac chuy\u1ec3n t\u1eeb \u0111\u1ebfm…<\/p>\n","protected":false},"author":5,"featured_media":26385,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[533,184,545],"tags":[299,261,284,454,1446,1437],"_links":{"self":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/26384"}],"collection":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/comments?post=26384"}],"version-history":[{"count":0,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/26384\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/media\/26385"}],"wp:attachment":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/media?parent=26384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/categories?post=26384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/tags?post=26384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}