{"id":26398,"date":"2025-12-17T04:03:00","date_gmt":"2025-12-17T04:03:00","guid":{"rendered":"https:\/\/luxgroup.vn\/dr-pham-ha-it-is-time-for-vietnamese-tourism-to-shift-toward-premium-sustainable-and-emotion-driven-growth\/"},"modified":"2025-12-17T04:05:34","modified_gmt":"2025-12-17T04:05:34","slug":"ts-pham-ha-da-den-luc-du-lich-viet-nam-chuyen-minh-sang-cao-cap-ben-vung-va-giau-cam-xuc","status":"publish","type":"post","link":"https:\/\/luxgroup.vn\/vi\/ts-pham-ha-da-den-luc-du-lich-viet-nam-chuyen-minh-sang-cao-cap-ben-vung-va-giau-cam-xuc\/","title":{"rendered":"TS Ph\u1ea1m H\u00e0: \u0110\u00e3 \u0111\u1ebfn l\u00fac du l\u1ecbch Vi\u1ec7t Nam \u201cchuy\u1ec3n m\u00ecnh\u201d sang cao c\u1ea5p, b\u1ec1n v\u1eefng v\u00e0 gi\u00e0u c\u1ea3m x\u00fac"},"content":{"rendered":"

\"\"<\/p>\n

TS Ph\u1ea1m H\u00e0: \u0110\u00e3 \u0111\u1ebfn l\u00fac du l\u1ecbch Vi\u1ec7t Nam \u201cchuy\u1ec3n m\u00ecnh\u201d sang cao c\u1ea5p, b\u1ec1n v\u1eefng v\u00e0 gi\u00e0u c\u1ea3m x\u00fac<\/h2>\n

N\u0103m 2025 kh\u00e9p l\u1ea1i v\u1edbi nhi\u1ec1u d\u1ea5u m\u1ed1c \u0111\u00e1ng ch\u00fa \u00fd c\u1ee7a n\u1ec1n kinh t\u1ebf Vi\u1ec7t Nam, trong \u0111\u00f3 du l\u1ecbch ti\u1ebfp t\u1ee5c l\u00e0 m\u1ed9t \u0111i\u1ec3m s\u00e1ng. L\u1ea7n \u0111\u1ea7u ti\u00ean sau \u0111\u1ea1i d\u1ecbch, ng\u00e0nh du l\u1ecbch kh\u00f4ng ch\u1ec9 ph\u1ee5c h\u1ed3i v\u1ec1 quy m\u00f4 m\u00e0 c\u00f2n b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n t\u00e1i \u0111\u1ecbnh v\u1ecb chi\u1ebfn l\u01b0\u1ee3c trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh to\u00e0n c\u1ea7u ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t.<\/p>\n

Theo th\u1ed1ng k\u00ea, n\u0103m 2025 Vi\u1ec7t Nam \u0111\u00f3n h\u01a1n 20 tri\u1ec7u l\u01b0\u1ee3t kh\u00e1ch qu\u1ed1c t\u1ebf, m\u1ee9c t\u0103ng tr\u01b0\u1edfng kho\u1ea3ng 21% \u2013 cao g\u1ea5p nhi\u1ec1u l\u1ea7n m\u1ee9c t\u0103ng b\u00ecnh qu\u00e2n c\u1ee7a du l\u1ecbch th\u1ebf gi\u1edbi v\u00e0 v\u01b0\u1ee3t xa khu v\u1ef1c ch\u00e2u \u00c1 \u2013 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng. So v\u1edbi n\u0103m 2019, ng\u00e0nh du l\u1ecbch Vi\u1ec7t Nam \u0111\u00e3 ph\u1ee5c h\u1ed3i tr\u00ean 110%, trong khi du l\u1ecbch to\u00e0n c\u1ea7u m\u1edbi \u0111\u1ea1t kho\u1ea3ng 90%.<\/p>\n

Nh\u1eefng con s\u1ed1 n\u00e0y cho th\u1ea5y s\u1ee9c b\u1eadt m\u1ea1nh m\u1ebd c\u1ee7a du l\u1ecbch Vi\u1ec7t Nam, \u0111\u1ed3ng th\u1eddi m\u1edf ra c\u01a1 h\u1ed9i h\u1ed9i nh\u1eadp s\u00e2u h\u01a1n v\u00e0o chu\u1ed7i gi\u00e1 tr\u1ecb du l\u1ecbch to\u00e0n c\u1ea7u. Tuy nhi\u00ean, theo TS Ph\u1ea1m H\u00e0<\/strong> \u2013 CEO LuxGroup<\/strong><\/a>, ph\u00eda sau b\u1ee9c tranh t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng \u1ea5y v\u1eabn t\u1ed3n t\u1ea1i nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u0103n c\u01a1 m\u00e0 n\u1ebfu kh\u00f4ng gi\u1ea3i quy\u1ebft tri\u1ec7t \u0111\u1ec3, Vi\u1ec7t Nam s\u1ebd kh\u00f3 b\u1ee9t ph\u00e1 v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n

Ph\u1ee5c h\u1ed3i m\u1ea1nh nh\u01b0ng ch\u01b0a \u0111\u1ee7 s\u00e2u<\/strong><\/h5>\n

\u201c2025 l\u00e0 n\u0103m ph\u1ee5c h\u1ed3i ho\u00e0n to\u00e0n v\u1ec1 quy m\u00f4, nh\u01b0ng m\u1edbi \u1edf giai \u0111o\u1ea1n chuy\u1ec3n ti\u1ebfp v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng,\u201d TS Ph\u1ea1m H\u00e0 nh\u1eadn \u0111\u1ecbnh.<\/p>\n

Theo \u00f4ng, ph\u1ea7n l\u1edbn th\u00e0nh t\u00edch hi\u1ec7n nay v\u1eabn \u0111\u01b0\u1ee3c \u0111o b\u1eb1ng s\u1ed1 l\u01b0\u1ee3t kh\u00e1ch, trong khi ch\u01b0a c\u00f3 \u0111\u1ee7 d\u1eef li\u1ec7u v\u00e0 ph\u00e2n t\u00edch s\u00e2u v\u1ec1 chi ti\u00eau, \u0111\u1ed9ng c\u01a1 du l\u1ecbch hay gi\u00e1 tr\u1ecb tr\u1ea3i nghi\u1ec7m m\u00e0 Vi\u1ec7t Nam th\u1ef1c s\u1ef1 b\u00e1n ra. Vi\u1ec7t Nam \u0111ang \u201c\u0111\u00f4ng kh\u00e1ch nh\u01b0ng ch\u01b0a m\u1ea1nh v\u1ec1 gi\u00e1 tr\u1ecb\u201d.<\/p>\n

\u0110i\u1ec3m t\u00edch c\u1ef1c l\u00e0 c\u01a1 c\u1ea5u kh\u00e1ch qu\u1ed1c t\u1ebf \u0111\u00e3 \u0111a d\u1ea1ng h\u01a1n, kh\u00f4ng ph\u1ee5 thu\u1ed9c qu\u00e1 l\u1edbn v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng; th\u1eddi gian l\u01b0u tr\u00fa c\u1ee7a ph\u00e2n kh\u00fac kh\u00e1ch cao c\u1ea5p t\u0103ng t\u1eeb 10 ng\u00e0y l\u00ean g\u1ea7n 14 ng\u00e0y; nh\u00f3m kh\u00e1ch chi ti\u00eau tr\u00ean 2.500 USD\/chuy\u1ebfn t\u0103ng tr\u01b0\u1edfng hai ch\u1eef s\u1ed1. Tuy nhi\u00ean, m\u1ee9c chi ti\u00eau b\u00ecnh qu\u00e2n c\u1ee7a kh\u00e1ch qu\u1ed1c t\u1ebf \u0111\u1ebfn Vi\u1ec7t Nam hi\u1ec7n ch\u1ec9 b\u1eb1ng kho\u1ea3ng 55\u201360% Th\u00e1i Lan v\u00e0 ch\u01b0a b\u1eb1ng m\u1ed9t n\u1eeda Singapore.<\/p>\n

\u201c\u0110i\u1ec1u \u0111\u00f3 ph\u1ea3n \u00e1nh m\u1ed9t th\u1ef1c t\u1ebf: ch\u00fang ta b\u00e1n nhi\u1ec1u d\u1ecbch v\u1ee5, nh\u01b0ng ch\u01b0a b\u00e1n \u0111\u1ee7 tr\u1ea3i nghi\u1ec7m c\u00f3 chi\u1ec1u s\u00e2u v\u0103n h\u00f3a,\u201d \u00f4ng n\u00f3i.<\/p>\n

Du kh\u00e1ch \u0111\u00e3 thay \u0111\u1ed5i, c\u00e2u h\u1ecfi c\u0169ng thay \u0111\u1ed5i<\/strong><\/h5>\n

Theo TS Ph\u1ea1m H\u00e0, h\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a du kh\u00e1ch qu\u1ed1c t\u1ebf, \u0111\u1eb7c bi\u1ec7t l\u00e0 ph\u00e2n kh\u00fac cao c\u1ea5p, \u0111\u00e3 thay \u0111\u1ed5i c\u0103n b\u1ea3n sau \u0111\u1ea1i d\u1ecbch. H\u1ecd kh\u00f4ng c\u00f2n \u0111\u1eb7t c\u00e2u h\u1ecfi Vi\u1ec7t Nam \u201cr\u1ebb hay \u0111\u1eaft\u201d, m\u00e0 \u0111\u1eb7t c\u00e2u h\u1ecfi Vi\u1ec7t Nam \u201cc\u00f3 th\u1eadt kh\u00f4ng, c\u00f3 s\u00e2u kh\u00f4ng, c\u00f3 \u0111\u00e1ng quay l\u1ea1i kh\u00f4ng\u201d.<\/p>\n

C\u00e1c nghi\u00ean c\u1ee9u xu h\u01b0\u1edbng cho th\u1ea5y:
\n\u201cESG kh\u00f4ng c\u00f2n l\u00e0 l\u1ef1a ch\u1ecdn, m\u00e0 l\u00e0 y\u00eau c\u1ea7u b\u1eaft bu\u1ed9c,\u201d \u00f4ng kh\u1eb3ng \u0111\u1ecbnh. Du l\u1ecbch b\u1ec1n v\u1eefng ph\u1ea3i b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u1ea1o \u0111\u1ee9c kinh doanh v\u00e0 c\u00e1ch doanh nghi\u1ec7p \u0111\u1ed1i x\u1eed v\u1edbi con ng\u01b0\u1eddi, c\u1ed9ng \u0111\u1ed3ng v\u00e0 m\u00f4i tr\u01b0\u1eddng.<\/p>\n

C\u1ea7n m\u1ed9t c\u00e2u chuy\u1ec7n qu\u1ed1c gia m\u1edbi<\/strong><\/h5>\n

Cu\u1ed1i c\u00f9ng, TS Ph\u1ea1m H\u00e0 cho r\u1eb1ng Vi\u1ec7t Nam c\u1ea7n \u0111\u1ecbnh v\u1ecb l\u1ea1i th\u01b0\u01a1ng hi\u1ec7u du l\u1ecbch qu\u1ed1c gia. Th\u00f4ng \u0111i\u1ec7p \u201cTimeless Charm\u201d \u0111\u00e3 kh\u00f4ng c\u00f2n \u0111\u1ee7 s\u1ee9c ch\u1ea1m t\u1edbi c\u1ea3m x\u00fac c\u1ee7a c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau m\u1edbi.<\/p>\n

\u201cVi\u1ec7t Nam c\u1ea7n \u0111\u01b0\u1ee3c nh\u00ecn nh\u1eadn l\u00e0 m\u1ed9t \u0111\u1ea5t n\u01b0\u1edbc c\u1ee7a v\u0103n h\u00f3a s\u1ed1ng, c\u1ee7a con ng\u01b0\u1eddi t\u1eed t\u1ebf, c\u1ee7a nh\u1eefng tr\u1ea3i nghi\u1ec7m s\u00e2u s\u1eafc,\u201d \u00f4ng n\u00f3i. Khi \u0111\u00f3, du l\u1ecbch kh\u00f4ng ch\u1ec9 l\u00e0 ng\u00e0nh kinh t\u1ebf, m\u00e0 tr\u1edf th\u00e0nh m\u1ed9t h\u00ecnh th\u1ee9c ngo\u1ea1i giao m\u1ec1m, lan t\u1ecfa gi\u00e1 tr\u1ecb Vi\u1ec7t Nam ra th\u1ebf gi\u1edbi.
\n\u2022 72% du kh\u00e1ch cao c\u1ea5p \u01b0u ti\u00ean tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c b\u1ea3n thay v\u00ec s\u1ea3n ph\u1ea9m ti\u00eau chu\u1ea9n h\u00f3a
\n\u2022 68% s\u1eb5n s\u00e0ng tr\u1ea3 th\u00eam ti\u1ec1n cho c\u00e1c s\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n m\u00f4i tr\u01b0\u1eddng
\n\u2022 60% coi v\u0103n h\u00f3a v\u00e0 con ng\u01b0\u1eddi \u0111\u1ecba ph\u01b0\u01a1ng l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh quay l\u1ea1i<\/p>\n

\u0110\u00e2y l\u00e0 c\u01a1 h\u1ed9i l\u1edbn cho Vi\u1ec7t Nam \u2013 m\u1ed9t qu\u1ed1c gia s\u1edf h\u1eefu l\u1ecbch s\u1eed, v\u0103n h\u00f3a, \u1ea9m th\u1ef1c v\u00e0 h\u1ec7 sinh th\u00e1i \u0111a d\u1ea1ng \u2013 n\u1ebfu bi\u1ebft chuy\u1ec3n h\u00f3a t\u00e0i nguy\u00ean th\u00e0nh tr\u1ea3i nghi\u1ec7m c\u00f3 chi\u1ec1u s\u00e2u.<\/p>\n

B\u1ed1n \u201c\u0111i\u1ec3m ngh\u1ebdn\u201d k\u00e9o d\u00e0i<\/strong><\/h5>\n

D\u00f9 \u0111\u1ea1t \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00e0nh t\u1ef1u, TS Ph\u1ea1m H\u00e0 cho r\u1eb1ng du l\u1ecbch Vi\u1ec7t Nam v\u1eabn \u0111ang \u0111\u1ed1i m\u1eb7t v\u1edbi b\u1ed1n \u0111i\u1ec3m ngh\u1ebdn mang t\u00ednh c\u1ea5u tr\u00fac: th\u1ec3 ch\u1ebf ch\u1eadm h\u01a1n th\u1ecb tr\u01b0\u1eddng; thi\u1ebfu s\u1ea3n ph\u1ea9m cao c\u1ea5p g\u1eafn v\u1edbi v\u0103n h\u00f3a; ch\u1ea5t l\u01b0\u1ee3ng ngu\u1ed3n nh\u00e2n l\u1ef1c ch\u01b0a \u0111\u1ed3ng \u0111\u1ec1u; v\u00e0 t\u01b0 duy ph\u00e1t tri\u1ec3n ng\u1eafn h\u1ea1n.<\/p>\n

\u201cDu l\u1ecbch kh\u00f4ng th\u1ec3 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng n\u1ebfu ch\u1ec9 nh\u00ecn theo nhi\u1ec7m k\u1ef3 hay m\u00f9a v\u1ee5,\u201d \u00f4ng nh\u1ea5n m\u1ea1nh. Vi\u1ec7c c\u1ea5m \u2013 cho mang t\u00ednh h\u00e0nh ch\u00ednh, thi\u1ebfu th\u00ed \u0111i\u1ec3m linh ho\u1ea1t c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi, \u0111ang l\u00e0m m\u1ea5t c\u01a1 h\u1ed9i c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Du l\u1ecbch cao c\u1ea5p: kh\u00f4ng ph\u1ea3i xa x\u1ec9 h\u00f3a, m\u00e0 l\u00e0 con \u0111\u01b0\u1eddng th\u00f4ng minh<\/strong><\/h5>\n

Theo d\u1ef1 b\u00e1o, \u0111\u1ebfn n\u0103m 2030, du l\u1ecbch cao c\u1ea5p s\u1ebd chi\u1ebfm g\u1ea7n 25% t\u1ed5ng doanh thu du l\u1ecbch to\u00e0n c\u1ea7u, trong khi du l\u1ecbch xanh t\u0103ng tr\u01b0\u1edfng nhanh h\u01a1n 1,5 l\u1ea7n so v\u1edbi du l\u1ecbch truy\u1ec1n th\u1ed1ng.<\/p>\n

\u201cDu l\u1ecbch cao c\u1ea5p kh\u00f4ng ph\u1ea3i \u0111\u1ec3 xa x\u1ec9 h\u00f3a, m\u00e0 \u0111\u1ec3 gi\u1ea3m \u00e1p l\u1ef1c l\u00ean t\u00e0i nguy\u00ean, t\u0103ng thu nh\u1eadp cho c\u1ed9ng \u0111\u1ed3ng v\u00e0 b\u1ea3o t\u1ed3n di s\u1ea3n l\u00e2u d\u00e0i,\u201d TS Ph\u1ea1m H\u00e0 n\u00f3i. \u0110\u00e2y l\u00e0 con \u0111\u01b0\u1eddng ph\u00f9 h\u1ee3p v\u1edbi Vi\u1ec7t Nam \u2013 qu\u1ed1c gia kh\u00f4ng th\u1ec3 c\u1ea1nh tranh b\u1eb1ng s\u1ed1 l\u01b0\u1ee3ng m\u00e0 ph\u1ea3i c\u1ea1nh tranh b\u1eb1ng chi\u1ec1u s\u00e2u v\u00e0 b\u1ea3n s\u1eafc.<\/p>\n

Xu h\u01b0\u1edbng 2026: du l\u1ecbch ch\u1eadm, du l\u1ecbch \u0111\u01b0\u1eddng th\u1ee7y v\u00e0 tr\u1ea3i nghi\u1ec7m chuy\u1ec3n h\u00f3a<\/strong><\/h5>\n

Nh\u00ecn sang n\u0103m 2026, TS Ph\u1ea1m H\u00e0 ch\u1ec9 ra n\u0103m xu h\u01b0\u1edbng l\u1edbn: du l\u1ecbch \u0111\u01b0\u1eddng th\u1ee7y v\u00e0 s\u00f4ng \u2013 bi\u1ec3n; du l\u1ecbch ch\u1eadm; du l\u1ecbch ch\u1eefa l\u00e0nh tinh th\u1ea7n; du l\u1ecbch \u0111a th\u1ebf h\u1ec7; v\u00e0 du l\u1ecbch g\u1eafn v\u1edbi ngh\u1ec7 thu\u1eadt, di s\u1ea3n s\u1ed1ng.<\/p>\n

\u201cNg\u01b0\u1eddi ta kh\u00f4ng c\u00f2n h\u1ecfi \u0111i \u0111\u00e2u, m\u00e0 l\u00e0 tr\u1edf th\u00e0nh ai sau chuy\u1ebfn \u0111i,\u201d \u00f4ng n\u00f3i.<\/p>\n

\u0110\u1ec3 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i n\u00e0y, Vi\u1ec7t Nam c\u1ea7n \u01b0u ti\u00ean \u0111\u1ea7u t\u01b0 h\u1ea1 t\u1ea7ng du l\u1ecbch xanh, b\u1ebfn c\u1ea3ng, b\u1ebfn th\u1ee7y; cho ph\u00e9p th\u00ed \u0111i\u1ec3m nhanh c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi; ch\u1ecdn l\u1ecdc doanh nghi\u1ec7p d\u1eabn d\u1eaft; v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u du l\u1ecbch qu\u1ed1c gia nh\u1ea5t qu\u00e1n, gi\u00e0u c\u1ea3m x\u00fac.<\/p>\n

Du l\u1ecbch b\u1ec1n v\u1eefng: t\u1eeb \u0111\u1ea1o \u0111\u1ee9c kinh doanh<\/strong><\/h5>\n

Theo TS Ph\u1ea1m H\u00e0, du l\u1ecbch b\u1ec1n v\u1eefng kh\u00f4ng ph\u1ea3i l\u00e0 chi ph\u00ed, m\u00e0 l\u00e0 t\u00e0i s\u1ea3n v\u00f4 h\u00ecnh. Doanh nghi\u1ec7p b\u1ec1n v\u1eefng gi\u1eef ch\u00e2n kh\u00e1ch t\u1ed1t h\u01a1n, nh\u00e2n s\u1ef1 g\u1eafn b\u00f3 l\u00e2u h\u01a1n v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng v\u01b0\u1ee3t kh\u1ee7ng ho\u1ea3ng cao h\u01a1n.<\/p>\n","protected":false},"excerpt":{"rendered":"

TS Ph\u1ea1m H\u00e0: \u0110\u00e3 \u0111\u1ebfn l\u00fac du l\u1ecbch Vi\u1ec7t Nam \u201cchuy\u1ec3n m\u00ecnh\u201d sang cao c\u1ea5p,…<\/p>\n","protected":false},"author":5,"featured_media":26396,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[184,535,545],"tags":[299,284,383],"_links":{"self":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/26398"}],"collection":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/comments?post=26398"}],"version-history":[{"count":0,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/26398\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/media\/26396"}],"wp:attachment":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/media?parent=26398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/categories?post=26398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/tags?post=26398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}