{"id":26473,"date":"2025-12-26T02:59:08","date_gmt":"2025-12-26T02:59:08","guid":{"rendered":"https:\/\/luxgroup.vn\/building-from-heritage-luxgroup-and-the-power-of-small-but-great-entrepreneurship\/"},"modified":"2025-12-26T03:03:18","modified_gmt":"2025-12-26T03:03:18","slug":"thuc-nghiep-tu-nhung-ti-hon-vi-dai-case-study-luxgroup-va-hanh-trinh-doi-nguoi-cua-ts-pham-ha","status":"publish","type":"post","link":"https:\/\/luxgroup.vn\/vi\/thuc-nghiep-tu-nhung-ti-hon-vi-dai-case-study-luxgroup-va-hanh-trinh-doi-nguoi-cua-ts-pham-ha\/","title":{"rendered":"Th\u1ef1c nghi\u1ec7p t\u1eeb nh\u1eefng \u201ct\u00ed hon v\u0129 \u0111\u1ea1i\u201d: Case study LuxGroup\u00ae v\u00e0 h\u00e0nh tr\u00ecnh \u0111\u1eddi ng\u01b0\u1eddi c\u1ee7a TS. Ph\u1ea1m H\u00e0"},"content":{"rendered":"

Trong th\u1ebf gi\u1edbi kinh doanh n\u01a1i nh\u1eefng \u201ck\u1ef3 l\u00e2n\u201d \u0111\u01b0\u1ee3c t\u00f4n vinh b\u1edfi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng v\u00e0 \u0111\u1ecbnh gi\u00e1, c\u00f3 m\u1ed9t con \u0111\u01b0\u1eddng kh\u00e1c l\u1eb7ng l\u1ebd h\u01a1n nh\u01b0ng b\u1ec1n b\u1ec9 h\u01a1n: con \u0111\u01b0\u1eddng c\u1ee7a th\u1ef1c nghi\u1ec7p. LuxGroup\u00ae \u2013 m\u1ed9t doanh nghi\u1ec7p du l\u1ecbch \u2013 v\u0103n h\u00f3a Vi\u1ec7t Nam \u2013 l\u00e0 v\u00ed d\u1ee5 ti\u00eau bi\u1ec3u cho l\u1ef1a ch\u1ecdn \u1ea5y. Kh\u00f4ng \u1ed3n \u00e0o, kh\u00f4ng ch\u1ea1y theo quy m\u00f4, LuxGroup\u00ae \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u1eeb nh\u1eefng \u201ct\u00ed hon v\u0129 \u0111\u1ea1i\u201d: nh\u1eefng gi\u00e1 tr\u1ecb nh\u1ecf, th\u1eadt, nh\u01b0ng \u0111\u1ee7 chi\u1ec1u s\u00e2u \u0111\u1ec3 \u0111i \u0111\u01b0\u1eddng d\u00e0i.<\/p>\n

Ng\u01b0\u1eddi s\u00e1ng l\u1eadp con \u0111\u01b0\u1eddng \u0111\u00f3 l\u00e0 Ph\u1ea1m H\u00e0, Ti\u1ebfn s\u0129, doanh nh\u00e2n, v\u00e0 tr\u01b0\u1edbc h\u1ebft l\u00e0 m\u1ed9t ng\u01b0\u1eddi mang trong m\u00ecnh k\u00fd \u1ee9c r\u1ea5t Vi\u1ec7t Nam.<\/p>\n

M\u1ed9t cu\u1ed9c \u0111\u1eddi l\u00e0m n\u1ec1n cho t\u01b0 duy th\u1ef1c nghi\u1ec7p<\/strong><\/h5>\n

N\u0103m 1985, c\u1eadu b\u00e9 Ph\u1ea1m H\u00e0 r\u1eddi H\u1ea3i Ph\u00f2ng, theo con t\u00e0u Th\u1ed1ng Nh\u1ea5t \u0111i v\u00e0o S\u00e0i G\u00f2n. Chuy\u1ebfn \u0111i \u1ea5y kh\u00f4ng ch\u1ec9 l\u00e0 h\u00e0nh tr\u00ecnh \u0111\u1ecba l\u00fd, m\u00e0 l\u00e0 cu\u1ed9c va ch\u1ea1m \u0111\u1ea7u ti\u00ean v\u1edbi kh\u00e1i ni\u1ec7m \u201c\u0111\u1ea5t n\u01b0\u1edbc\u201d trong t\u00e2m tr\u00ed m\u1ed9t \u0111\u1ee9a tr\u1ebb. Bi\u1ec3n, s\u00f4ng, b\u1ebfn c\u1ea3ng, con t\u00e0u \u2013 nh\u1eefng h\u00ecnh \u1ea3nh \u1ea5y in s\u00e2u v\u00e0 theo \u00f4ng su\u1ed1t cu\u1ed9c \u0111\u1eddi.<\/p>\n

Sau n\u00e0y, khi tr\u1edf th\u00e0nh doanh nh\u00e2n, TS. Ph\u1ea1m H\u00e0 kh\u00f4ng ch\u1ecdn con \u0111\u01b0\u1eddng l\u00e0m gi\u00e0u nhanh. \u00d4ng ch\u1ecdn con \u0111\u01b0\u1eddng kh\u00f3 h\u01a1n: l\u00e0m du l\u1ecbch b\u1eb1ng v\u0103n h\u00f3a, l\u00e0m kinh doanh b\u1eb1ng k\u00fd \u1ee9c v\u00e0 tr\u00e1ch nhi\u1ec7m. V\u1edbi \u00f4ng, th\u1ef1c nghi\u1ec7p kh\u00f4ng ph\u1ea3i l\u00e0 m\u1edf c\u00f4ng ty l\u1edbn, m\u00e0 l\u00e0 x\u00e2y d\u1ef1ng nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u1ee7 t\u1eed t\u1ebf \u0111\u1ec3 kh\u00f4ng th\u1ea5y x\u1ea5u h\u1ed5 khi nh\u00ecn l\u1ea1i ch\u00ednh m\u00ecnh.<\/p>\n

\"\"<\/p>\n

LuxGroup\u00ae: b\u1eaft \u0111\u1ea7u t\u1eeb nh\u1ecf, nh\u01b0ng \u0111i b\u1eb1ng chi\u1ec1u s\u00e2u<\/strong><\/h5>\n

LuxGroup kh\u1edfi \u0111\u1ea7u r\u1ea5t khi\u00eam t\u1ed1n. Kh\u00f4ng v\u1ed1n l\u1edbn, kh\u00f4ng h\u1eadu thu\u1eabn t\u00e0i ch\u00ednh m\u1ea1nh, LuxGroup\u00ae l\u1edbn l\u00ean b\u1eb1ng s\u1ef1 t\u00edch l\u0169y ch\u1eadm r\u00e3i c\u1ee7a tri th\u1ee9c, tr\u1ea3i nghi\u1ec7m v\u00e0 ni\u1ec1m tin. M\u1ed7i th\u01b0\u01a1ng hi\u1ec7u trong h\u1ec7 sinh th\u00e1i LuxGroup\u00ae \u0111\u1ec1u l\u00e0 m\u1ed9t \u201ct\u00ed hon\u201d: quy m\u00f4 v\u1eeba ph\u1ea3i, v\u1eadn h\u00e0nh tinh g\u1ecdn, nh\u01b0ng \u0111\u01b0\u1ee3c ch\u0103m ch\u00fat \u0111\u1ebfn t\u1eebng chi ti\u1ebft.<\/p>\n

Tri\u1ebft l\u00fd xuy\u00ean su\u1ed1t c\u1ee7a LuxGroup\u00ae l\u00e0 \u201cLuxury is Culture \u2013 Delivering Happiness\u201d. Sang tr\u1ecdng kh\u00f4ng \u0111\u1ebfn t\u1eeb s\u1ef1 ph\u00f4 tr\u01b0\u01a1ng, m\u00e0 t\u1eeb chi\u1ec1u s\u00e2u v\u0103n h\u00f3a. H\u1ea1nh ph\u00fac kh\u00f4ng \u0111\u1ebfn t\u1eeb ti\u00eau d\u00f9ng nhanh, m\u00e0 t\u1eeb tr\u1ea3i nghi\u1ec7m c\u00f3 \u00fd ngh\u0129a.<\/p>\n

Ch\u00ednh v\u00ec v\u1eady, LuxGroup\u00ae kh\u00f4ng b\u00e1n tour. LuxGroup\u00ae k\u1ec3 c\u00e2u chuy\u1ec7n Vi\u1ec7t Nam b\u1eb1ng ng\u00f4n ng\u1eef c\u1ee7a du l\u1ecbch, ngh\u1ec7 thu\u1eadt v\u00e0 di s\u1ea3n.<\/p>\n

Di s\u1ea3n kh\u00f4ng tr\u01b0ng b\u00e0y, m\u00e0 \u0111\u01b0\u1ee3c s\u1ed1ng<\/strong><\/h5>\n

Trong c\u00e1c s\u1ea3n ph\u1ea9m du thuy\u1ec1n, h\u00e0nh tr\u00ecnh hay kh\u00f4ng gian tr\u1ea3i nghi\u1ec7m c\u1ee7a LuxGroup\u00ae, di s\u1ea3n kh\u00f4ng n\u1eb1m sau l\u1edbp k\u00ednh. Tranh c\u1ee7a h\u1ecda s\u0129 Ph\u1ea1m L\u1ef1c, \u00e2m nh\u1ea1c, \u1ea9m th\u1ef1c, nghi l\u1ec5, trang ph\u1ee5c truy\u1ec1n th\u1ed1ng \u2013 t\u1ea5t c\u1ea3 \u0111\u01b0\u1ee3c \u0111\u1eb7t v\u00e0o \u0111\u1eddi s\u1ed1ng \u0111\u01b0\u01a1ng \u0111\u1ea1i m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean.<\/p>\n

\u0110\u00e2y l\u00e0 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ed1t l\u00f5i: LuxGroup\u00ae kh\u00f4ng \u201ckhai th\u00e1c\u201d di s\u1ea3n, m\u00e0 \u0111\u1ed3ng h\u00e0nh v\u1edbi di s\u1ea3n. M\u1ed7i s\u1ea3n ph\u1ea9m \u0111\u1ec1u \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u k\u1ef9 v\u1ec1 l\u1ecbch s\u1eed, v\u0103n h\u00f3a, b\u1ed1i c\u1ea3nh \u0111\u1ecba ph\u01b0\u01a1ng. Di s\u1ea3n tr\u1edf th\u00e0nh ngu\u1ed3n l\u1ef1c kinh t\u1ebf m\u1ec1m, t\u1ea1o ra gi\u00e1 tr\u1ecb cao nh\u01b0ng kh\u00f4ng b\u1ecb b\u00e0o m\u00f2n.<\/p>\n

\u0110\u00f3 ch\u00ednh l\u00e0 th\u1ef1c nghi\u1ec7p: l\u00e0m ra s\u1ea3n ph\u1ea9m c\u00f3 kh\u1ea3 n\u0103ng sinh l\u1ee3i, nh\u01b0ng kh\u00f4ng \u0111\u00e1nh \u0111\u1ed5i b\u1ea3n s\u1eafc.<\/p>\n

\"\"<\/p>\n

Storytelling t\u1eeb \u0111\u1eddi th\u1eadt, kh\u00f4ng ph\u1ea3i k\u1ecbch b\u1ea3n<\/strong><\/h5>\n

\u0110i\u1ec1u khi\u1ebfn LuxGroup\u00ae kh\u00e1c bi\u1ec7t kh\u00f4ng ch\u1ec9 n\u1eb1m \u1edf thi\u1ebft k\u1ebf hay d\u1ecbch v\u1ee5, m\u00e0 \u1edf c\u00e2u chuy\u1ec7n ch\u00e2n th\u1ef1c ph\u00eda sau. TS. Ph\u1ea1m H\u00e0 kh\u00f4ng thu\u00ea agency \u0111\u1ec3 \u201cs\u00e1ng t\u00e1c\u201d c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. \u00d4ng k\u1ec3 c\u00e2u chuy\u1ec7n \u0111\u1eddi m\u00ecnh \u2013 m\u1ed9t c\u00e1ch l\u1eb7ng l\u1ebd nh\u01b0ng nh\u1ea5t qu\u00e1n.<\/p>\n

T\u1eeb k\u00fd \u1ee9c con t\u00e0u Th\u1ed1ng Nh\u1ea5t, \u0111\u1ebfn kh\u00e1t v\u1ecdng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u Vietnam Waterways\u00ae, t\u1eeb vi\u1ec7c s\u01b0u t\u1eadp v\u00e0 chia s\u1ebb ngh\u1ec7 thu\u1eadt, \u0111\u1ebfn tri\u1ebft l\u00fd People First v\u00e0 ESG \u2013 t\u1ea5t c\u1ea3 \u0111\u1ec1u xu\u1ea5t ph\u00e1t t\u1eeb tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n. Ch\u00ednh s\u1ef1 ch\u00e2n th\u1eadt \u1ea5y t\u1ea1o ra s\u1ee9c ch\u1ea1m. Kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 mua d\u1ecbch v\u1ee5, h\u1ecd c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t h\u00e0nh tr\u00ecnh s\u1ed1ng.<\/p>\n

Trong k\u1ef7 nguy\u00ean tr\u1ea3i nghi\u1ec7m, \u0111\u00f3 l\u00e0 t\u00e0i s\u1ea3n v\u00f4 gi\u00e1 \u2013 th\u1ee9 kh\u00f4ng th\u1ec3 sao ch\u00e9p.<\/p>\n

\"\"<\/p>\n

Th\u1ef1c nghi\u1ec7p l\u00e0 ch\u1ecdn kh\u00f3 \u0111\u1ec3 \u0111i xa<\/strong><\/h5>\n

LuxGroup\u00ae kh\u00f4ng m\u1edf r\u1ed9ng b\u1eb1ng m\u1ecdi gi\u00e1. M\u1ed7i d\u1ef1 \u00e1n \u0111\u1ec1u \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc k\u1ef9 v\u1ec1 t\u00e1c \u0111\u1ed9ng v\u0103n h\u00f3a, m\u00f4i tr\u01b0\u1eddng v\u00e0 con ng\u01b0\u1eddi. C\u00f3 nh\u1eefng c\u01a1 h\u1ed9i l\u1ee3i nhu\u1eadn nhanh \u0111\u00e3 b\u1ecb t\u1eeb ch\u1ed1i. C\u00f3 nh\u1eefng d\u1ef1 \u00e1n \u0111i ch\u1eadm h\u01a1n th\u1ecb tr\u01b0\u1eddng. Nh\u01b0ng \u0111\u1ed5i l\u1ea1i l\u00e0 uy t\u00edn, ni\u1ec1m tin v\u00e0 s\u1ef1 b\u1ec1n v\u1eefng.<\/p>\n

TS. Ph\u1ea1m H\u00e0 g\u1ecdi \u0111\u00f3 l\u00e0 \u201cl\u00e0m kinh doanh \u0111\u1ee7 t\u1eed t\u1ebf \u0111\u1ec3 ng\u00e0y mai c\u00f2n \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn\u201d.<\/p>\n

\"\"<\/p>\n

Nh\u1eefng \u201ct\u00ed hon v\u0129 \u0111\u1ea1i\u201d cho t\u01b0\u01a1ng lai Vi\u1ec7t Nam<\/strong><\/h5>\n

C\u00e2u chuy\u1ec7n LuxGroup\u00ae cho th\u1ea5y: Vi\u1ec7t Nam kh\u00f4ng thi\u1ebfu di s\u1ea3n, c\u0169ng kh\u00f4ng thi\u1ebfu doanh nh\u00e2n. \u0110i\u1ec1u c\u00f2n thi\u1ebfu l\u00e0 t\u01b0 duy th\u1ef1c nghi\u1ec7p d\u1ef1a tr\u00ean v\u0103n h\u00f3a. Khi doanh nghi\u1ec7p d\u00e1m b\u1eaft \u0111\u1ea7u t\u1eeb nh\u1ecf, l\u00e0m th\u1eadt, hi\u1ec3u s\u00e2u v\u00e0 \u0111i \u0111\u01b0\u1eddng d\u00e0i, nh\u1eefng \u201ct\u00ed hon\u201d \u1ea5y c\u00f3 th\u1ec3 tr\u1edf n\u00ean v\u0129 \u0111\u1ea1i theo c\u00e1ch r\u1ea5t ri\u00eang.<\/p>\n

Trong m\u1ed9t th\u1ebf gi\u1edbi bi\u1ebfn \u0111\u1ed9ng, l\u1ee3i th\u1ebf c\u1ea1nh tranh l\u1edbn nh\u1ea5t kh\u00f4ng n\u1eb1m \u1edf t\u1ed1c \u0111\u1ed9, m\u00e0 \u1edf b\u1ea3n s\u1eafc v\u00e0 chi\u1ec1u s\u00e2u. LuxGroup\u00ae kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t doanh nghi\u1ec7p du l\u1ecbch. \u0110\u00f3 l\u00e0 m\u1ed9t case study cho th\u1ea5y: khi di s\u1ea3n \u0111\u01b0\u1ee3c \u0111\u1eb7t \u0111\u00fang ch\u1ed7, v\u00e0 khi \u0111\u1eddi ng\u01b0\u1eddi tr\u1edf th\u00e0nh n\u1ec1n m\u00f3ng cho kinh doanh, th\u1ef1c nghi\u1ec7p kh\u00f4ng ch\u1ec9 t\u1ea1o ra l\u1ee3i nhu\u1eadn \u2013 m\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb \u0111\u1ec3 l\u1ea1i.<\/p>\n","protected":false},"excerpt":{"rendered":"

Trong th\u1ebf gi\u1edbi kinh doanh n\u01a1i nh\u1eefng \u201ck\u1ef3 l\u00e2n\u201d \u0111\u01b0\u1ee3c t\u00f4n vinh b\u1edfi t\u1ed1c \u0111\u1ed9…<\/p>\n","protected":false},"author":5,"featured_media":26463,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[588,1304,545],"tags":[261,284],"_links":{"self":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/26473"}],"collection":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/comments?post=26473"}],"version-history":[{"count":0,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/26473\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/media\/26463"}],"wp:attachment":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/media?parent=26473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/categories?post=26473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/tags?post=26473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}