Gi\u1ea3i m\u00e3 VIETNAM \u2013 7 tr\u1ee5 c\u1ed9t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia<\/strong><\/h5>\n\u0110\u1ec3 c\u1ee5 th\u1ec3 h\u00f3a \u0111\u1ecbnh v\u1ecb n\u00e0y, \u00f4ng Ph\u1ea1m H\u00e0 \u0111\u1ec1 xu\u1ea5t m\u1ed9t khung gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o, s\u1eed d\u1ee5ng ch\u00ednh 7 ch\u1eef c\u00e1i c\u1ee7a t\u1eeb \u201cVIETNAM\u201d \u0111\u1ec3 \u0111\u1ecbnh ngh\u0129a b\u1ea3n s\u1eafc qu\u1ed1c gia:
\n\u2022 V<\/strong> \u2013 Values & Vision: Gi\u00e1 tr\u1ecb d\u00e0i h\u1ea1n v\u00e0 t\u1ea7m nh\u00ecn qu\u1ed1c gia.
\n\u2022 I<\/strong> \u2013 Identity & Integrity: B\u1ea3n s\u1eafc g\u1eafn v\u1edbi ch\u00ednh tr\u1ef1c.
\n\u2022 E<\/strong> \u2013 Experience & Emotion: Tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c \u0111o b\u1eb1ng c\u1ea3m x\u00fac.
\n\u2022 T<\/strong> \u2013 Tradition & Transformation: Truy\u1ec1n th\u1ed1ng \u0111\u01b0\u1ee3c chuy\u1ec3n h\u00f3a \u0111\u1ec3 s\u1ed1ng c\u00f9ng th\u1eddi \u0111\u1ea1i.
\n\u2022 N<\/strong> \u2013 Nature & Nurture: Thi\u00ean nhi\u00ean \u0111\u01b0\u1ee3c nu\u00f4i d\u01b0\u1ee1ng, kh\u00f4ng ch\u1ec9 khai th\u00e1c.
\n\u2022 A<\/strong> \u2013 Art & Authenticity: Ngh\u1ec7 thu\u1eadt s\u1ed1ng v\u00e0 s\u1ef1 ch\u00e2n th\u1eadt.
\n\u2022 M<\/strong> \u2013 Mindfulness & Modernity: Hi\u1ec7n \u0111\u1ea1i nh\u01b0ng t\u1ec9nh th\u1ee9c.<\/p>\nB\u1ed9 khung n\u00e0y ph\u1ea3n \u00e1nh r\u00f5 \u201cqu\u1ed1c t\u00ednh Vi\u1ec7t Nam\u201d: khai tr\u00ed \u2013 nh\u00e2n v\u0103n \u2013 \u00e1i qu\u1ed1c \u2013 b\u1ec1n tr\u00ed \u2013 dung h\u1ee3p.<\/p>\n
Nh\u00e2n b\u1ea3n, v\u1ecb nh\u00e2n sinh v\u00e0 People First<\/strong><\/h5>\nM\u1ed9t tr\u1ee5c t\u01b0 duy xuy\u00ean su\u1ed1t trong \u0111\u1ecbnh v\u1ecb m\u1edbi l\u00e0 People First \u2013 v\u1ecb nh\u00e2n sinh. Theo \u00f4ng Ph\u1ea1m H\u00e0, du l\u1ecbch l\u00e0 ng\u00e0nh c\u1ee7a c\u1ea3m x\u00fac, v\u00e0 c\u1ea3m x\u00fac ch\u1ec9 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c nh\u00e2n b\u1ea3n th\u00f4ng qua con ng\u01b0\u1eddi.<\/p>\n
Nh\u00e2n b\u1ea3n kh\u00f4ng ph\u1ea3i l\u00e0 sao ch\u00e9p h\u00ecnh th\u1ee9c, m\u00e0 l\u00e0:
\n\u2022 nh\u00e2n b\u1ea3n chu\u1ea9n m\u1ef1c d\u1ecbch v\u1ee5,
\n\u2022 nh\u00e2n b\u1ea3n v\u0103n h\u00f3a ph\u1ee5c v\u1ee5,
\n\u2022 nh\u00e2n b\u1ea3n tinh th\u1ea7n hi\u1ebfu kh\u00e1ch,
\n\u2022 v\u00e0 s\u00e2u nh\u1ea5t l\u00e0 nh\u00e2n b\u1ea3n ni\u1ec1m tin c\u1ee7a du kh\u00e1ch.
\nTheo \u00f4ng Ph\u1ea1m H\u00e0, s\u1ef1 chuy\u1ec3n pha quan tr\u1ecdng nh\u1ea5t c\u1ee7a du l\u1ecbch Vi\u1ec7t Nam hi\u1ec7n nay kh\u00f4ng n\u1eb1m \u1edf s\u1ea3n ph\u1ea9m hay th\u1ecb tr\u01b0\u1eddng, m\u00e0 n\u1eb1m \u1edf t\u01b0 duy:
\nt\u1eeb khai th\u00e1c sang ki\u1ebfn t\u1ea1o,
\nt\u1eeb \u201c\u0111\u00f4ng\u201d sang \u201cs\u00e2u\u201d,
\nt\u1eeb t\u0103ng tr\u01b0\u1edfng b\u1eb1ng s\u1ed1 l\u01b0\u1ee3ng sang t\u0103ng tr\u01b0\u1edfng b\u1eb1ng gi\u00e1 tr\u1ecb, tr\u1ea3i nghi\u1ec7m v\u00e0 c\u1ea3m x\u00fac.<\/p>\n
N\u1ebfu kh\u00f4ng thay \u0111\u1ed5i t\u01b0 duy, du l\u1ecbch Vi\u1ec7t Nam s\u1ebd \u0111\u1ed1i m\u1eb7t v\u1edbi ba gi\u1edbi h\u1ea1n mang t\u00ednh c\u1ea5u tr\u00fac trong trung v\u00e0 d\u00e0i h\u1ea1n:
\n\u2022 b\u00e0o m\u00f2n t\u00e0i nguy\u00ean thi\u00ean nhi\u00ean v\u00e0 di s\u1ea3n,
\n\u2022 suy gi\u1ea3m tr\u1ea3i nghi\u1ec7m do qu\u00e1 t\u1ea3i,
\n\u2022 v\u00e0 n\u0103ng l\u1ef1c doanh nghi\u1ec7p y\u1ebfu khi ph\u1ea3i c\u1ea1nh tranh ch\u1ee7 y\u1ebfu b\u1eb1ng gi\u00e1 th\u1ea5p v\u00e0 s\u1ea3n l\u01b0\u1ee3ng l\u1edbn.<\/p>\n
L\u1ee3i th\u1ebf kh\u00e1c bi\u1ec7t c\u1ee7a Vi\u1ec7t Nam: v\u0103n h\u00f3a v\u00e0 c\u00e2u chuy\u1ec7n v\u0103n h\u00f3a<\/strong><\/h5>\nTrong t\u01b0\u01a1ng quan khu v\u1ef1c, Vi\u1ec7t Nam kh\u00f4ng thi\u1ebfu \u0111\u1ed1i th\u1ee7 m\u1ea1nh v\u1ec1 h\u1ea1 t\u1ea7ng, ng\u00e2n s\u00e1ch qu\u1ea3ng b\u00e1 hay quy m\u00f4 \u0111\u1ea7u t\u01b0. Nh\u01b0ng \u0111i\u1ec3m m\u1ea1nh nh\u1ea5t v\u00e0 kh\u00e1c bi\u1ec7t nh\u1ea5t c\u1ee7a du l\u1ecbch Vi\u1ec7t Nam kh\u00f4ng n\u1eb1m \u1edf nh\u1eefng y\u1ebfu t\u1ed1 d\u1ec5 sao ch\u00e9p \u0111\u00f3.<\/p>\n
Theo \u00f4ng Ph\u1ea1m H\u00e0, l\u1ee3i th\u1ebf c\u1ed1t l\u00f5i c\u1ee7a Vi\u1ec7t Nam n\u1eb1m \u1edf t\u00e0i nguy\u00ean v\u0103n h\u00f3a, thi\u00ean nhi\u00ean, \u1ea9m th\u1ef1c v\u00e0 con ng\u01b0\u1eddi \u2013 \u0111\u1eb7c bi\u1ec7t l\u00e0 chi\u1ec1u s\u00e2u v\u0103n h\u00f3a v\u00e0 c\u00e2u chuy\u1ec7n v\u0103n h\u00f3a. \u0110\u00e2y l\u00e0 lo\u1ea1i t\u00e0i nguy\u00ean kh\u00f4ng th\u1ec3 nh\u1eadp kh\u1ea9u, kh\u00f4ng th\u1ec3 t\u0103ng t\u1ed1c b\u1eb1ng v\u1ed1n, v\u00e0 kh\u00f4ng th\u1ec3 sao ch\u00e9p trong ng\u1eafn h\u1ea1n.<\/p>\n
Kh\u1ea3o s\u00e1t c\u1ee7a American Society of Travel Advisors (ASTA) cho th\u1ea5y 87% du kh\u00e1ch qu\u1ed1c t\u1ebf l\u1ef1a ch\u1ecdn \u0111i\u1ec3m \u0111\u1ebfn v\u00ec y\u1ebfu t\u1ed1 v\u0103n h\u00f3a, ch\u1ee9 kh\u00f4ng \u0111\u01a1n thu\u1ea7n v\u00ec c\u1ea3nh quan hay gi\u00e1 c\u1ea3. \u0110i\u1ec1u n\u00e0y ph\u1ea3n \u00e1nh r\u00f5 m\u1ed9t d\u1ecbch chuy\u1ec3n mang t\u00ednh to\u00e0n c\u1ea7u: du l\u1ecbch \u0111ang chuy\u1ec3n t\u1eeb tham quan sang t\u00ecm ki\u1ebfm \u00fd ngh\u0129a.<\/p>\n
Vi\u1ec7t Nam c\u00f3 l\u1ee3i th\u1ebf hi\u1ebfm c\u00f3 khi v\u0103n h\u00f3a kh\u00f4ng t\u1ed3n t\u1ea1i nh\u01b0 m\u1ed9t \u201cs\u1ea3n ph\u1ea9m tr\u01b0ng b\u00e0y\u201d, m\u00e0 s\u1ed1ng \u0111\u1ed9ng trong \u0111\u1eddi s\u1ed1ng th\u01b0\u1eddng nh\u1eadt \u2013 t\u1eeb b\u1eefa \u0103n, n\u1ebfp nh\u00e0, nh\u1ecbp s\u1ed1ng, \u0111\u1ebfn c\u00e1ch con ng\u01b0\u1eddi \u0111\u1ed1i \u0111\u00e3i v\u1edbi nhau. Ch\u00ednh s\u1ef1 s\u1ed1ng \u0111\u1ed9ng \u1ea5y t\u1ea1o n\u00ean tr\u1ea3i nghi\u1ec7m ch\u00e2n th\u1eadt \u2013 th\u1ee9 ng\u00e0y c\u00e0ng khan hi\u1ebfm trong m\u1ed9t th\u1ebf gi\u1edbi b\u1ecb ti\u00eau chu\u1ea9n h\u00f3a.<\/p>\n
Du l\u1ecbch c\u1ee7a k\u1ef7 nguy\u00ean m\u1edbi: tr\u1ea3i nghi\u1ec7m v\u00e0 k\u00fd \u1ee9c<\/strong><\/h5>\nTrong k\u1ef7 nguy\u00ean hi\u1ec7n nay, du l\u1ecbch kh\u00f4ng c\u00f2n \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a b\u1eb1ng \u201c\u0111i\u1ec3m \u0111\u1ebfn\u201d, m\u00e0 b\u1eb1ng tr\u1ea3i nghi\u1ec7m v\u00e0 k\u00fd \u1ee9c. M\u1ed9t h\u00e0nh tr\u00ecnh th\u00e0nh c\u00f4ng kh\u00f4ng ph\u1ea3i l\u00e0 h\u00e0nh tr\u00ecnh c\u00f3 nhi\u1ec1u \u0111i\u1ec3m check-in, m\u00e0 l\u00e0 h\u00e0nh tr\u00ecnh \u0111\u1ec3 l\u1ea1i d\u1ea5u \u1ea5n c\u1ea3m x\u00fac \u0111\u1ee7 s\u00e2u \u0111\u1ec3 \u0111\u01b0\u1ee3c nh\u1edb l\u1ea1i, k\u1ec3 l\u1ea1i v\u00e0 mong mu\u1ed1n quay l\u1ea1i.
\nKhi ng\u01b0\u1eddi lao \u0111\u1ed9ng du l\u1ecbch \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o, trao quy\u1ec1n v\u00e0 t\u1ef1 h\u00e0o v\u1ec1 ngh\u1ec1, tr\u1ea3i nghi\u1ec7m du l\u1ecbch s\u1ebd t\u1ef1 nhi\u00ean tr\u1edf n\u00ean tinh t\u1ebf, nh\u1ea5t qu\u00e1n v\u00e0 b\u1ec1n v\u1eefng \u2013 \u0111i\u1ec1u m\u00e0 kh\u00f4ng m\u1ed9t chi\u1ebfn d\u1ecbch marketing n\u00e0o c\u00f3 th\u1ec3 thay th\u1ebf.<\/p>\n
Du l\u1ecbch mang l\u1ea1i h\u1ea1nh ph\u00fac \u2013 tr\u1ee5c gi\u00e1 tr\u1ecb m\u1edbi t\u1ea7m qu\u1ed1c gia<\/strong><\/h5>\nNg\u00e0y 20\/12\/2025 t\u1ea1i Hu\u1ebf, C\u1ee5c Du l\u1ecbch Qu\u1ed1c gia Vi\u1ec7t Nam \u0111\u00e3 s\u01a1 k\u1ebft \u0110\u1ec1 \u00e1n c\u01a1 c\u1ea5u l\u1ea1i ng\u00e0nh du l\u1ecbch v\u00e0 Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ebfn 2030. Giai \u0111o\u1ea1n 2026\u20132030 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh l\u00e0 th\u1eddi k\u1ef3 t\u00e1i c\u01a1 c\u1ea5u c\u0103n b\u1ea3n: th\u1ecb tr\u01b0\u1eddng, s\u1ea3n ph\u1ea9m, chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u2013 xanh, li\u00ean k\u1ebft v\u00f9ng v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng nh\u00e2n l\u1ef1c.<\/p>\n
\u1ea8n d\u01b0\u1edbi c\u00e1c \u0111\u1ecbnh h\u01b0\u1edbng k\u1ef9 thu\u1eadt \u1ea5y l\u00e0 m\u1ed9t tr\u1ee5c gi\u00e1 tr\u1ecb m\u1edbi: du l\u1ecbch kh\u00f4ng ch\u1ec9 t\u1ea1o ra doanh thu, m\u00e0 ph\u1ea3i mang l\u1ea1i h\u1ea1nh ph\u00fac \u2013 cho du kh\u00e1ch, cho ng\u01b0\u1eddi lao \u0111\u1ed9ng v\u00e0 cho c\u1ed9ng \u0111\u1ed3ng \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n
Khi ba t\u1ea7ng h\u1ea1nh ph\u00fac n\u00e0y g\u1eb7p nhau, du l\u1ecbch kh\u00f4ng c\u00f2n l\u00e0 ng\u00e0nh khai th\u00e1c t\u00e0i nguy\u00ean, m\u00e0 tr\u1edf th\u00e0nh ng\u00e0nh ki\u1ebfn t\u1ea1o gi\u00e1 tr\u1ecb x\u00e3 h\u1ed9i, \u0111\u00f3ng vai tr\u00f2 tr\u1ee5 c\u1ed9t trong ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng qu\u1ed1c gia.<\/p>\n
T\u1eeb t\u0103ng tr\u01b0\u1edfng \u0111\u1ebfn v\u1ecb th\u1ebf<\/strong><\/h5>\nN\u1ebfu du l\u1ecbch Vi\u1ec7t Nam \u0111i theo con \u0111\u01b0\u1eddng n\u00e0y, t\u0103ng tr\u01b0\u1edfng s\u1ebd kh\u00f4ng c\u00f2n l\u00e0 m\u1ee5c ti\u00eau t\u1ef1 th\u00e2n, m\u00e0 l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u00fang. Khi tr\u1ea3i nghi\u1ec7m, k\u00fd \u1ee9c, con ng\u01b0\u1eddi v\u00e0 v\u0103n h\u00f3a \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf trung t\u00e2m, gi\u00e1 tr\u1ecb sang tr\u1ecdng v\u00e0 h\u1ea1nh ph\u00fac s\u1ebd d\u1ea7n tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia.<\/p>\n
Khi \u0111\u00f3, m\u1ed7i chuy\u1ebfn \u0111i kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5, m\u00e0 l\u00e0 m\u1ed9t k\u00fd \u1ee9c mang t\u00ednh di s\u1ea3n cho t\u01b0\u01a1ng lai.<\/p>\n","protected":false},"excerpt":{"rendered":"
Du l\u1ecbch Vi\u1ec7t Nam kh\u00e9p l\u1ea1i n\u0103m 2025 v\u1edbi m\u1ed9t b\u1ee9c tranh t\u0103ng tr\u01b0\u1edfng \u1ea5n…<\/p>\n","protected":false},"author":5,"featured_media":26500,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[184,545],"tags":[299,454],"_links":{"self":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/26508"}],"collection":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/comments?post=26508"}],"version-history":[{"count":0,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/26508\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/media\/26500"}],"wp:attachment":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/media?parent=26508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/categories?post=26508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/tags?post=26508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}