{"id":26522,"date":"2026-01-02T04:51:54","date_gmt":"2026-01-02T04:51:54","guid":{"rendered":"https:\/\/luxgroup.vn\/vietnams-tourism-moment-from-more-to-meaningful-a-strategic-vision-for-premium-sustainable-emotion-driven-travel\/"},"modified":"2026-01-02T04:57:08","modified_gmt":"2026-01-02T04:57:08","slug":"da-den-luc-du-lich-viet-nam-chuyen-minh-tu-tang-truong-so-luong-sang-gia-tri-cao-cap-ben-vung-va-giau-cam-xuc","status":"publish","type":"post","link":"https:\/\/luxgroup.vn\/vi\/da-den-luc-du-lich-viet-nam-chuyen-minh-tu-tang-truong-so-luong-sang-gia-tri-cao-cap-ben-vung-va-giau-cam-xuc\/","title":{"rendered":"\u0110\u00e3 \u0111\u1ebfn l\u00fac du l\u1ecbch Vi\u1ec7t Nam chuy\u1ec3n m\u00ecnh: T\u1eeb t\u0103ng tr\u01b0\u1edfng s\u1ed1 l\u01b0\u1ee3ng sang gi\u00e1 tr\u1ecb cao c\u1ea5p, b\u1ec1n v\u1eefng v\u00e0 gi\u00e0u c\u1ea3m x\u00fac"},"content":{"rendered":"

Sau m\u1ed9t n\u0103m 2025 b\u1ee9t ph\u00e1 m\u1ea1nh m\u1ebd, du l\u1ecbch Vi\u1ec7t Nam \u0111ang \u0111\u1ee9ng tr\u01b0\u1edbc m\u1ed9t ng\u01b0\u1ee1ng c\u1eeda quan tr\u1ecdng: ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng theo chi\u1ec1u r\u1ed9ng hay chuy\u1ec3n sang ph\u00e1t tri\u1ec3n theo chi\u1ec1u s\u00e2u. Con s\u1ed1 h\u01a1n 20 tri\u1ec7u l\u01b0\u1ee3t kh\u00e1ch qu\u1ed1c t\u1ebf kh\u00f4ng ch\u1ec9 l\u00e0 d\u1ea5u m\u1ed1c ph\u1ee5c h\u1ed3i sau \u0111\u1ea1i d\u1ecbch, m\u00e0 c\u00f2n l\u00e0 l\u1eddi nh\u1eafc nh\u1edf r\u1eb1ng m\u00f4 h\u00ecnh t\u0103ng tr\u01b0\u1edfng d\u1ef1a v\u00e0o s\u1ed1 l\u01b0\u1ee3ng \u0111ang d\u1ea7n ch\u1ea1m tr\u1ea7n.<\/p>\n

Theo Ph\u1ea1m H\u00e0<\/strong> \u2013 Founding President & CEO c\u1ee7a LuxGroup<\/strong><\/a>, \u0111\u00e2y ch\u00ednh l\u00e0 th\u1eddi \u0111i\u1ec3m mang t\u00ednh b\u01b0\u1edbc ngo\u1eb7t: \u201cDu l\u1ecbch Vi\u1ec7t Nam \u0111\u00e3 \u0111\u1ebfn l\u00fac ph\u1ea3i chuy\u1ec3n m\u00ecnh t\u1eeb \u2018\u0111\u00f4ng kh\u00e1ch\u2019 sang \u2018\u0111\u00e1ng gi\u00e1\u2019, t\u1eeb d\u1ecbch v\u1ee5 \u0111\u1ea1i tr\u00e0 sang tr\u1ea3i nghi\u1ec7m cao c\u1ea5p, b\u1ec1n v\u1eefng v\u00e0 gi\u00e0u c\u1ea3m x\u00fac.\u201d<\/p>\n

T\u0103ng tr\u01b0\u1edfng m\u1ea1nh, nh\u01b0ng gi\u00e1 tr\u1ecb ch\u01b0a t\u01b0\u01a1ng x\u1ee9ng<\/strong><\/h5>\n

Kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn, Vi\u1ec7t Nam \u0111ang l\u00e0 m\u1ed9t trong nh\u1eefng \u0111i\u1ec3m s\u00e1ng hi\u1ebfm hoi c\u1ee7a du l\u1ecbch ch\u00e2u \u00c1. L\u01b0\u1ee3ng kh\u00e1ch qu\u1ed1c t\u1ebf \u0111\u00e3 v\u01b0\u1ee3t m\u1ee9c tr\u01b0\u1edbc \u0111\u1ea1i d\u1ecbch, t\u1ed1c \u0111\u1ed9 ph\u1ee5c h\u1ed3i nhanh h\u01a1n nhi\u1ec1u qu\u1ed1c gia trong khu v\u1ef1c. Tuy nhi\u00ean, m\u1ed9t ngh\u1ecbch l\u00fd l\u1edbn v\u1eabn t\u1ed3n t\u1ea1i: m\u1ee9c chi ti\u00eau b\u00ecnh qu\u00e2n tr\u00ean m\u1ed7i du kh\u00e1ch c\u00f2n th\u1ea5p.<\/p>\n

So v\u1edbi Th\u00e1i Lan hay Singapore, doanh thu du l\u1ecbch c\u1ee7a Vi\u1ec7t Nam v\u1eabn ch\u01b0a ph\u1ea3n \u00e1nh \u0111\u00fang ti\u1ec1m n\u0103ng t\u00e0i nguy\u00ean v\u0103n h\u00f3a, thi\u00ean nhi\u00ean v\u00e0 con ng\u01b0\u1eddi. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y v\u1ea5n \u0111\u1ec1 kh\u00f4ng n\u1eb1m \u1edf kh\u1ea3 n\u0103ng thu h\u00fat kh\u00e1ch, m\u00e0 \u1edf ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, chi\u1ec1u s\u00e2u tr\u1ea3i nghi\u1ec7m v\u00e0 c\u00e1ch k\u1ec3 c\u00e2u chuy\u1ec7n \u0111i\u1ec3m \u0111\u1ebfn.<\/p>\n

\u201cCh\u00fang ta kh\u00f4ng thi\u1ebfu c\u1ea3nh \u0111\u1eb9p, kh\u00f4ng thi\u1ebfu di s\u1ea3n, c\u0169ng kh\u00f4ng thi\u1ebfu b\u1ea3n s\u1eafc,\u201d \u00f4ng Ph\u1ea1m H\u00e0 nh\u1eadn \u0111\u1ecbnh. \u201c\u0110i\u1ec1u Vi\u1ec7t Nam c\u00f2n thi\u1ebfu l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u1ee7 tinh t\u1ebf \u0111\u1ec3 ch\u1ea1m v\u00e0o c\u1ea3m x\u00fac v\u00e0 \u0111\u1ee7 chi\u1ec1u s\u00e2u \u0111\u1ec3 gi\u1eef ch\u00e2n nh\u1eefng du kh\u00e1ch c\u00f3 gi\u00e1 tr\u1ecb cao.\u201d<\/p>\n

\"\"<\/p>\n

Du l\u1ecbch cao c\u1ea5p \u0111ang \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u1ea1i<\/strong><\/h5>\n

Tr\u00ean b\u1ea3n \u0111\u1ed3 du l\u1ecbch to\u00e0n c\u1ea7u, kh\u00e1i ni\u1ec7m \u201cluxury travel\u201d \u0111ang thay \u0111\u1ed5i nhanh ch\u00f3ng. Du kh\u00e1ch cao c\u1ea5p ng\u00e0y nay kh\u00f4ng c\u00f2n t\u00ecm ki\u1ebfm s\u1ef1 h\u00e0o nho\u00e1ng thu\u1ea7n t\u00fay hay nh\u1eefng chu\u1ea9n m\u1ef1c xa x\u1ec9 c\u0169 k\u1ef9. Thay v\u00e0o \u0111\u00f3, h\u1ecd quan t\u00e2m \u0111\u1ebfn \u00fd ngh\u0129a, t\u00ednh c\u00e1 nh\u00e2n h\u00f3a v\u00e0 d\u1ea5u \u1ea5n c\u1ea3m x\u00fac m\u00e0 chuy\u1ebfn \u0111i mang l\u1ea1i.<\/p>\n

Theo quan \u0111i\u1ec3m c\u1ee7a \u00f4ng Ph\u1ea1m H\u00e0, luxury kh\u00f4ng c\u00f2n l\u00e0 s\u1ef1 ph\u00f4 tr\u01b0\u01a1ng, m\u00e0 l\u00e0 chi\u1ec1u s\u00e2u v\u0103n h\u00f3a v\u00e0 tr\u1ea3i nghi\u1ec7m c\u00f3 h\u1ed3n. M\u1ed9t b\u1eefa t\u1ed1i tr\u00ean du thuy\u1ec1n k\u1ec3 c\u00e2u chuy\u1ec7n d\u00f2ng s\u00f4ng, m\u1ed9t h\u00e0nh tr\u00ecnh g\u1eafn v\u1edbi di s\u1ea3n \u0111\u1ecba ph\u01b0\u01a1ng, hay m\u1ed9t tr\u1ea3i nghi\u1ec7m ngh\u1ec7 thu\u1eadt b\u1ea3n \u0111\u1ecba \u0111\u01b0\u1ee3c \u201cbi\u00ean t\u1eadp\u201d tinh t\u1ebf \u2013 \u0111\u00f3 m\u1edbi l\u00e0 th\u1ee9 khi\u1ebfn du kh\u00e1ch nh\u1edb v\u00e0 quay tr\u1edf l\u1ea1i.
\n\u201cDu l\u1ecbch hi\u1ec7n \u0111\u1ea1i kh\u00f4ng b\u00e1n \u0111i\u1ec3m \u0111\u1ebfn, m\u00e0 b\u00e1n k\u00fd \u1ee9c,\u201d \u00f4ng n\u00f3i. \u201cV\u00e0 k\u00fd \u1ee9c ch\u1ec9 c\u00f3 gi\u00e1 tr\u1ecb khi n\u00f3 ch\u1ea1m \u0111\u01b0\u1ee3c v\u00e0o c\u1ea3m x\u00fac th\u1eadt.\u201d<\/p>\n

B\u1ec1n v\u1eefng kh\u00f4ng c\u00f2n l\u00e0 l\u1ef1a ch\u1ecdn, m\u00e0 l\u00e0 \u0111i\u1ec1u ki\u1ec7n b\u1eaft bu\u1ed9c<\/p>\n

M\u1ed9t tr\u1ee5 c\u1ed9t kh\u00e1c trong qu\u00e1 tr\u00ecnh chuy\u1ec3n m\u00ecnh c\u1ee7a du l\u1ecbch Vi\u1ec7t Nam l\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. Trong b\u1ed1i c\u1ea3nh bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu, qu\u00e1 t\u1ea3i \u0111i\u1ec3m \u0111\u1ebfn v\u00e0 \u00e1p l\u1ef1c x\u00e3 h\u1ed9i ng\u00e0y c\u00e0ng l\u1edbn, nh\u1eefng m\u00f4 h\u00ecnh du l\u1ecbch khai th\u00e1c ng\u1eafn h\u1ea1n \u0111ang d\u1ea7n b\u1ed9c l\u1ed9 gi\u1edbi h\u1ea1n.<\/p>\n

Theo \u00f4ng Ph\u1ea1m H\u00e0, ESG kh\u00f4ng ph\u1ea3i l\u00e0 kh\u1ea9u hi\u1ec7u ti\u1ebfp th\u1ecb, m\u00e0 l\u00e0 n\u1ec1n t\u1ea3ng chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n. Du l\u1ecbch b\u1ec1n v\u1eefng kh\u00f4ng ch\u1ec9 b\u1ea3o v\u1ec7 t\u00e0i nguy\u00ean v\u00e0 c\u1ed9ng \u0111\u1ed3ng \u0111\u1ecba ph\u01b0\u01a1ng, m\u00e0 c\u00f2n n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia trong m\u1eaft du kh\u00e1ch qu\u1ed1c t\u1ebf cao c\u1ea5p \u2013 nh\u1eefng ng\u01b0\u1eddi ng\u00e0y c\u00e0ng kh\u1eaft khe v\u1edbi d\u1ea5u ch\u00e2n sinh th\u00e1i v\u00e0 t\u00e1c \u0111\u1ed9ng x\u00e3 h\u1ed9i c\u1ee7a chuy\u1ebfn \u0111i.<\/p>\n

\u201cKh\u00e1ch cao c\u1ea5p s\u1eb5n s\u00e0ng chi tr\u1ea3 nhi\u1ec1u h\u01a1n, nh\u01b0ng h\u1ecd \u0111\u00f2i h\u1ecfi s\u1ef1 t\u1eed t\u1ebf v\u1edbi m\u00f4i tr\u01b0\u1eddng, s\u1ef1 t\u00f4n tr\u1ecdng v\u0103n h\u00f3a v\u00e0 s\u1ef1 minh b\u1ea1ch trong c\u00e1ch v\u1eadn h\u00e0nh,\u201d \u00f4ng nh\u1ea5n m\u1ea1nh.<\/p>\n

Nh\u1eefng r\u00e0o c\u1ea3n c\u1ea7n \u0111\u01b0\u1ee3c th\u00e1o g\u1ee1<\/strong><\/h5>\n

D\u00f9 ti\u1ec1m n\u0103ng l\u1edbn, du l\u1ecbch Vi\u1ec7t Nam v\u1eabn \u0111ang \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u r\u00e0o c\u1ea3n mang t\u00ednh c\u1ea5u tr\u00fac: t\u01b0 duy ng\u1eafn h\u1ea1n, s\u1ea3n ph\u1ea9m tr\u00f9ng l\u1eb7p, thi\u1ebfu nh\u00e2n l\u1ef1c ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 c\u01a1 ch\u1ebf ch\u00ednh s\u00e1ch ch\u01b0a theo k\u1ecbp th\u1ef1c ti\u1ec5n.<\/p>\n

Theo \u00f4ng Ph\u1ea1m H\u00e0, n\u1ebfu ti\u1ebfp t\u1ee5c nh\u00ecn du l\u1ecbch nh\u01b0 m\u1ed9t ng\u00e0nh \u201c\u0103n x\u1ed5i\u201d, Vi\u1ec7t Nam s\u1ebd b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i v\u00e0ng \u0111\u1ec3 v\u01b0\u01a1n l\u00ean ph\u00e2n kh\u00fac cao c\u1ea5p. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu coi du l\u1ecbch l\u00e0 m\u1ed9t ng\u00e0nh kinh t\u1ebf s\u00e1ng t\u1ea1o, m\u1ed9t c\u00f4ng c\u1ee5 ngo\u1ea1i giao v\u0103n h\u00f3a v\u00e0 m\u1ed9t tr\u1ee5 c\u1ed9t ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, th\u00ec c\u1ea7n c\u00f3 nh\u1eefng ch\u00ednh s\u00e1ch \u0111\u1ee7 c\u1edfi m\u1edf \u0111\u1ec3 khuy\u1ebfn kh\u00edch \u0111\u1ed5i m\u1edbi, th\u1eed nghi\u1ec7m v\u00e0 \u0111\u1ea7u t\u01b0 d\u00e0i h\u1ea1n.<\/p>\n

T\u1eeb s\u1ea3n ph\u1ea9m \u0111\u1ebfn h\u1ec7 sinh th\u00e1i tr\u1ea3i nghi\u1ec7m<\/strong><\/h5>\n

M\u1ed9t trong nh\u1eefng \u0111i\u1ec3m then ch\u1ed1t c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c m\u1edbi l\u00e0 x\u00e2y d\u1ef1ng h\u1ec7 sinh th\u00e1i du l\u1ecbch, thay v\u00ec c\u00e1c s\u1ea3n ph\u1ea9m r\u1eddi r\u1ea1c. Du l\u1ecbch \u0111\u01b0\u1eddng th\u1ee7y, du l\u1ecbch \u0111\u00eam, du l\u1ecbch v\u0103n h\u00f3a \u2013 ngh\u1ec7 thu\u1eadt, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe, MICE tinh g\u1ecdn\u2026 n\u1ebfu \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i m\u1ea1ch l\u1ea1c s\u1ebd t\u1ea1o ra gi\u00e1 tr\u1ecb c\u1ed9ng h\u01b0\u1edfng l\u1edbn h\u01a1n r\u1ea5t nhi\u1ec1u.<\/p>\n

LuxGroup, theo \u00f4ng Ph\u1ea1m H\u00e0, \u0111ang theo \u0111u\u1ed5i tri\u1ebft l\u00fd \u201cLuxury is Culture \u2013 Delivering Happiness<\/strong>\u201d, coi m\u1ed7i h\u00e0nh tr\u00ecnh l\u00e0 m\u1ed9t kh\u00f4ng gian k\u1ec3 chuy\u1ec7n, n\u01a1i di s\u1ea3n, con ng\u01b0\u1eddi v\u00e0 thi\u00ean nhi\u00ean h\u00f2a quy\u1ec7n th\u00e0nh tr\u1ea3i nghi\u1ec7m s\u1ed1ng \u0111\u1ed9ng. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 chi\u1ebfn l\u01b0\u1ee3c doanh nghi\u1ec7p, m\u00e0 l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn ph\u00f9 h\u1ee3p v\u1edbi xu th\u1ebf to\u00e0n c\u1ea7u c\u1ee7a du l\u1ecbch cao c\u1ea5p.<\/p>\n

\"\"<\/p>\n

Vi\u1ec7t Nam c\u1ea7n m\u1ed9t c\u00e2u chuy\u1ec7n m\u1edbi<\/strong><\/h5>\n

Cu\u1ed1i c\u00f9ng, \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t m\u00e0 du l\u1ecbch Vi\u1ec7t Nam c\u1ea7n chuy\u1ec3n \u0111\u1ed5i ch\u00ednh l\u00e0 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia. Thay v\u00ec ch\u1ec9 \u0111\u01b0\u1ee3c nh\u1edb \u0111\u1ebfn nh\u01b0 m\u1ed9t \u0111i\u1ec3m \u0111\u1ebfn \u201c\u0111\u1eb9p v\u00e0 r\u1ebb\u201d, Vi\u1ec7t Nam ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb l\u00e0 m\u1ed9t qu\u1ed1c gia c\u1ee7a tr\u1ea3i nghi\u1ec7m s\u00e2u s\u1eafc, tinh t\u1ebf v\u00e0 gi\u00e0u b\u1ea3n s\u1eafc ch\u00e2u \u00c1.<\/p>\n

\u201cDu l\u1ecbch l\u00e0 c\u00e1ch nhanh nh\u1ea5t \u0111\u1ec3 th\u1ebf gi\u1edbi hi\u1ec3u m\u1ed9t qu\u1ed1c gia,\u201d \u00f4ng Ph\u1ea1m H\u00e0 k\u1ebft lu\u1eadn. \u201cN\u1ebfu l\u00e0m \u0111\u00fang, du l\u1ecbch kh\u00f4ng ch\u1ec9 t\u1ea1o ra doanh thu, m\u00e0 c\u00f2n t\u1ea1o ra ni\u1ec1m t\u1ef1 h\u00e0o, s\u1ef1 th\u1ea5u hi\u1ec3u v\u00e0 gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng cho nhi\u1ec1u th\u1ebf h\u1ec7.\u201d<\/p>\n

\n","protected":false},"excerpt":{"rendered":"

Sau m\u1ed9t n\u0103m 2025 b\u1ee9t ph\u00e1 m\u1ea1nh m\u1ebd, du l\u1ecbch Vi\u1ec7t Nam \u0111ang \u0111\u1ee9ng tr\u01b0\u1edbc…<\/p>\n","protected":false},"author":5,"featured_media":26516,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[184,545],"tags":[299,456],"_links":{"self":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/26522"}],"collection":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/comments?post=26522"}],"version-history":[{"count":0,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/26522\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/media\/26516"}],"wp:attachment":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/media?parent=26522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/categories?post=26522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/tags?post=26522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}