{"id":26787,"date":"2026-02-09T02:59:33","date_gmt":"2026-02-09T02:59:33","guid":{"rendered":"https:\/\/luxgroup.vn\/when-a-human-centred-brand-has-a-soul-and-culture-comes-alive\/"},"modified":"2026-02-09T03:33:28","modified_gmt":"2026-02-09T03:33:28","slug":"khi-thuong-hieu-nhan-ban-co-hon-va-van-hoa-biet-song-cach-luxgroup-kien-tao-cai-hieu-duoc-thuong","status":"publish","type":"post","link":"https:\/\/luxgroup.vn\/vi\/khi-thuong-hieu-nhan-ban-co-hon-va-van-hoa-biet-song-cach-luxgroup-kien-tao-cai-hieu-duoc-thuong\/","title":{"rendered":"Khi th\u01b0\u01a1ng hi\u1ec7u nh\u00e2n b\u1ea3n c\u00f3 h\u1ed3n v\u00e0 v\u0103n h\u00f3a bi\u1ebft s\u1ed1ng: C\u00e1ch LuxGroup ki\u1ebfn t\u1ea1o \u201cc\u00e1i hi\u1ec7u \u0111\u01b0\u1ee3c th\u01b0\u01a1ng\u201d"},"content":{"rendered":"

Trong l\u1ecbch s\u1eed kinh doanh, th\u01b0\u01a1ng hi\u1ec7u t\u1eebng \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t t\u00e0i s\u1ea3n v\u00f4 h\u00ecnh c\u00f3 th\u1ec3 \u0111\u1ecbnh gi\u00e1 b\u1eb1ng ti\u1ec1n. Nh\u01b0ng b\u01b0\u1edbc sang k\u1ef7 nguy\u00ean Kinh t\u1ebf tr\u1ea3i nghi\u1ec7m, th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f2n ch\u1ec9 l\u00e0 gi\u00e1 tr\u1ecb t\u00e0i ch\u00ednh, m\u00e0 tr\u1edf th\u00e0nh m\u1ed9t th\u1ef1c th\u1ec3 s\u1ed1ng \u2013 n\u01a1i c\u1ea3m x\u00fac, k\u00fd \u1ee9c v\u00e0 s\u1ef1 g\u1eafn b\u00f3 d\u00e0i h\u1ea1n c\u1ee7a con ng\u01b0\u1eddi quy\u1ebft \u0111\u1ecbnh s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

C\u00e2u chuy\u1ec7n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i LuxGroup<\/strong><\/a> cho th\u1ea5y m\u1ed9t h\u01b0\u1edbng ti\u1ebfp c\u1eadn kh\u00e1c bi\u1ec7t: th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng \u0111\u01b0\u1ee3c \u201cthi\u1ebft k\u1ebf\u201d t\u1eeb ph\u00f2ng marketing, m\u00e0 \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh t\u1eeb t\u01b0 duy nh\u00e2n b\u1ea3n, v\u0103n h\u00f3a doanh nghi\u1ec7p v\u00e0 c\u00e1ch con ng\u01b0\u1eddi \u0111\u1ed1i x\u1eed v\u1edbi con ng\u01b0\u1eddi.<\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u nh\u00e2n b\u1ea3n kh\u00f4ng n\u1eb1m \u1edf logo<\/strong><\/h5>\n

Theo Ph\u1ea1m H\u00e0<\/strong>, Ch\u1ee7 t\u1ecbch s\u00e1ng l\u1eadp ki\u00eam CEO LuxGroup\u00ae<\/strong>, m\u1ed9t trong nh\u1eefng ng\u1ed9 nh\u1eadn ph\u1ed5 bi\u1ebfn c\u1ee7a doanh nghi\u1ec7p l\u00e0 \u0111\u1ed3ng nh\u1ea5t th\u01b0\u01a1ng hi\u1ec7u v\u1edbi t\u00ean g\u1ecdi, logo hay chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng.<\/p>\n

\u201cKh\u00e1ch h\u00e0ng kh\u00f4ng trung th\u00e0nh v\u1edbi logo. H\u1ecd trung th\u00e0nh v\u1edbi c\u1ea3m x\u00fac v\u00e0 k\u00fd \u1ee9c m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 l\u1ea1i.\u201d<\/p>\n

V\u1edbi \u00f4ng Ph\u1ea1m H\u00e0, th\u01b0\u01a1ng hi\u1ec7u nh\u00e2n b\u1ea3n kh\u00f4ng n\u1eb1m tr\u00ean b\u1ea3ng hi\u1ec7u hay website, m\u00e0 hi\u1ec7n di\u1ec7n trong t\u1eebng \u0111i\u1ec3m ch\u1ea1m nh\u1ecf nh\u1ea5t: c\u00e1ch m\u1ed9t Luxer ch\u00e0o kh\u00e1ch, c\u00e1ch doanh nghi\u1ec7p x\u1eed l\u00fd m\u1ed9t khi\u1ebfu n\u1ea1i kh\u00f3, hay c\u00e1ch l\u00e3nh \u0111\u1ea1o ra quy\u1ebft \u0111\u1ecbnh khi l\u1ee3i \u00edch ng\u1eafn h\u1ea1n xung \u0111\u1ed9t v\u1edbi gi\u00e1 tr\u1ecb d\u00e0i h\u1ea1n. M\u1ed7i h\u00e0nh \u0111\u1ed9ng \u0111\u1ec1u \u0111ang \u00e2m th\u1ea7m \u201cvi\u1ebft\u201d n\u00ean th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

V\u0103n h\u00f3a l\u00e0 n\u1ec1n m\u00f3ng \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 h\u1ed3n<\/strong><\/h5>\n

Ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c du l\u1ecbch cao c\u1ea5p, LuxGroup hi\u1ec3u r\u1eb1ng s\u1ea3n ph\u1ea9m v\u00e0 ti\u1ec7n nghi ng\u00e0y c\u00e0ng d\u1ec5 b\u1ecb sao ch\u00e9p. \u0110i\u1ec1u kh\u00f3 sao ch\u00e9p nh\u1ea5t ch\u00ednh l\u00e0 v\u0103n h\u00f3a \u2013 th\u1ee9 \u0111\u1ecbnh h\u00ecnh c\u00e1ch doanh nghi\u1ec7p suy ngh\u0129, h\u00e0nh x\u1eed v\u00e0 l\u1ef1a ch\u1ecdn.<\/p>\n

\u201cChi\u1ebfn l\u01b0\u1ee3c c\u00f3 th\u1ec3 thay \u0111\u1ed5i, s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 n\u00e2ng c\u1ea5p, nh\u01b0ng v\u0103n h\u00f3a m\u1edbi l\u00e0 th\u1ee9 quy\u1ebft \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u c\u00f3 s\u1ed1ng l\u00e2u hay kh\u00f4ng,\u201d \u00f4ng Ph\u1ea1m H\u00e0 nh\u1ea5n m\u1ea1nh.<\/p>\n

V\u0103n h\u00f3a t\u1ea1i LuxGroup kh\u00f4ng t\u1ed3n t\u1ea1i nh\u01b0 m\u1ed9t kh\u1ea9u hi\u1ec7u \u0111\u1ea1o \u0111\u1ee9c, m\u00e0 l\u00e0 m\u1ed9t h\u1ec7 \u0111i\u1ec1u h\u00e0nh nh\u00e2n b\u1ea3n, \u0111\u01b0\u1ee3c th\u1ef1c h\u00e0nh h\u1eb1ng ng\u00e0y qua tri\u1ebft l\u00fd People First v\u00e0 tuy\u00ean ng\u00f4n \u201cLuxury is Culture \u2013 Delivering Happiness\u201d. Con ng\u01b0\u1eddi kh\u00f4ng b\u1ecb coi l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n t\u1ea1o l\u1ee3i nhu\u1eadn, m\u00e0 l\u00e0 ch\u1ee7 th\u1ec3 trung t\u00e2m c\u1ee7a tr\u1ea3i nghi\u1ec7m.<\/p>\n

Khi Brand v\u00e0 Culture h\u00f2a l\u00e0m m\u1ed9t<\/strong><\/h5>\n

\u0110i\u1ec3m kh\u00e1c bi\u1ec7t trong c\u00e1ch LuxGroup x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u n\u1eb1m \u1edf s\u1ef1 nh\u1ea5t qu\u00e1n gi\u1eefa \u0111i\u1ec1u doanh nghi\u1ec7p n\u00f3i v\u00e0 \u0111i\u1ec1u doanh nghi\u1ec7p l\u00e0m. T\u1eeb Lux Travel DMC<\/strong> <\/a>\u0111\u1ebfn Heritage Cruises<\/strong><\/a>, Emperor Cruises<\/strong><\/a> v\u00e0 Amiral Cruises for Presidents\u00ae<\/strong><\/a>, m\u1ed7i th\u01b0\u01a1ng hi\u1ec7u c\u00f3 c\u00e1 t\u00ednh ri\u00eang, nh\u01b0ng c\u00f9ng chia s\u1ebb m\u1ed9t h\u1ec7 gi\u00e1 tr\u1ecb: t\u00ednh nh\u00e2n b\u1ea3n, chi\u1ec1u s\u00e2u v\u0103n h\u00f3a v\u00e0 s\u1ef1 t\u00f4n tr\u1ecdng ph\u1ea9m gi\u00e1 con ng\u01b0\u1eddi.<\/p>\n

\u201cS\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1ea1o ra trong v\u00e0i th\u00e1ng, nh\u01b0ng th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh qua nhi\u1ec1u n\u0103m s\u1ed1ng c\u00f9ng kh\u00e1ch h\u00e0ng,\u201d \u00f4ng Ph\u1ea1m H\u00e0 chia s\u1ebb.<\/p>\n

LuxGroup kh\u00f4ng ch\u1ea1y theo quy m\u00f4 b\u1eb1ng m\u1ecdi gi\u00e1. Thay v\u00e0o \u0111\u00f3, t\u1eadp \u0111o\u00e0n n\u00e0y ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c \u201cnh\u1ecf nh\u01b0ng s\u00e2u\u201d, t\u1eadp trung v\u00e0o nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u00f3 \u00fd ngh\u0129a, n\u01a1i kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c l\u1eafng nghe, \u0111\u01b0\u1ee3c th\u1ea5u hi\u1ec3u v\u00e0 \u0111\u01b0\u1ee3c \u0111\u1ed1i x\u1eed nh\u01b0 m\u1ed9t c\u00e1 nh\u00e2n tr\u1ecdn v\u1eb9n.<\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u nh\u00e2n b\u1ea3n \u0111\u01b0\u1ee3c nh\u1eadn di\u1ec7n r\u00f5 nh\u1ea5t khi c\u00f3 v\u1ea5n \u0111\u1ec1<\/strong><\/h5>\n

Theo \u00f4ng Ph\u1ea1m H\u00e0, th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 th\u1ef1c s\u1ef1 b\u1ed9c l\u1ed9 b\u1ea3n ch\u1ea5t khi doanh nghi\u1ec7p \u0111\u1ed1i di\u1ec7n v\u1edbi kh\u1ee7ng ho\u1ea3ng: m\u1ed9t s\u1ef1 c\u1ed1 v\u1eadn h\u00e0nh, m\u1ed9t quy\u1ebft \u0111\u1ecbnh kh\u00f3 hay m\u1ed9t bi\u1ebfn \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng.<\/p>\n

\u201cKhi m\u1ecdi th\u1ee9 su\u00f4n s\u1ebb, ai c\u0169ng c\u00f3 th\u1ec3 n\u00f3i hay. Nh\u01b0ng khi c\u00f3 v\u1ea5n \u0111\u1ec1, c\u00e1ch b\u1ea1n h\u00e0nh x\u1eed s\u1ebd quy\u1ebft \u0111\u1ecbnh kh\u00e1ch h\u00e0ng nh\u1edb b\u1ea1n l\u00e0 ai.\u201d<\/p>\n

Trong nh\u1eefng th\u1eddi \u0111i\u1ec3m \u0111\u00f3, v\u0103n h\u00f3a nh\u00e2n b\u1ea3n tr\u1edf th\u00e0nh kim ch\u1ec9 nam cho h\u00e0nh \u0111\u1ed9ng. M\u1ed9t t\u1ed5 ch\u1ee9c \u0111\u1eb7t con ng\u01b0\u1eddi l\u00e0m trung t\u00e2m s\u1ebd \u01b0u ti\u00ean nh\u1eefng quy\u1ebft \u0111\u1ecbnh c\u00f3 tr\u00e1ch nhi\u1ec7m, d\u00e0i h\u1ea1n v\u00e0 gi\u1eef \u0111\u01b0\u1ee3c ph\u1ea9m gi\u00e1 cho c\u1ea3 kh\u00e1ch h\u00e0ng l\u1eabn \u0111\u1ed9i ng\u0169 \u2013 ngay c\u1ea3 khi ph\u1ea3i \u0111\u00e1nh \u0111\u1ed5i l\u1ee3i \u00edch tr\u01b0\u1edbc m\u1eaft.<\/p>\n

Vai tr\u00f2 c\u1ee7a l\u00e3nh \u0111\u1ea1o trong th\u01b0\u01a1ng hi\u1ec7u nh\u00e2n b\u1ea3n<\/strong><\/h5>\n

\u1ede LuxGroup, l\u00e3nh \u0111\u1ea1o kh\u00f4ng ch\u1ec9 l\u00e0 ng\u01b0\u1eddi ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c, m\u00e0 l\u00e0 ng\u01b0\u1eddi gi\u1eef h\u1ed3n v\u0103n h\u00f3a. Theo \u00f4ng Ph\u1ea1m H\u00e0, th\u01b0\u01a1ng hi\u1ec7u nh\u00e2n b\u1ea3n kh\u00f4ng th\u1ec3 \u00e1p \u0111\u1eb7t b\u1eb1ng m\u1ec7nh l\u1ec7nh, m\u00e0 ch\u1ec9 c\u00f3 th\u1ec3 lan t\u1ecfa n\u1ebfu ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u s\u1ed1ng \u0111\u00fang v\u1edbi nh\u1eefng gi\u00e1 tr\u1ecb m\u00ecnh theo \u0111u\u1ed5i.<\/p>\n

\u201cV\u0103n h\u00f3a kh\u00f4ng n\u1eb1m trong slide. N\u00f3 n\u1eb1m trong c\u00e1ch ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o h\u00e0nh x\u1eed m\u1ed7i ng\u00e0y.\u201d<\/p>\n

Tri\u1ebft l\u00fd n\u00e0y \u0111\u01b0\u1ee3c LuxGroup duy tr\u00ec xuy\u00ean su\u1ed1t t\u1eeb tuy\u1ec3n d\u1ee5ng, \u0111\u00e0o t\u1ea1o \u0111\u1ebfn \u0111\u00e1nh gi\u00e1 v\u00e0 ghi nh\u1eadn. V\u0103n h\u00f3a tr\u1edf th\u00e0nh l\u1ef1c d\u1eabn v\u00f4 h\u00ecnh, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u gi\u1eef \u0111\u01b0\u1ee3c b\u1ea3n s\u1eafc ngay c\u1ea3 khi m\u1edf r\u1ed9ng.<\/p>\n

G\u1ee3i m\u1edf cho doanh nghi\u1ec7p Vi\u1ec7t<\/strong><\/h5>\n

C\u00e2u chuy\u1ec7n LuxGroup \u0111\u1eb7t ra m\u1ed9t c\u00e2u h\u1ecfi l\u1edbn: doanh nghi\u1ec7p Vi\u1ec7t \u0111ang x\u00e2y th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 b\u00e1n nhanh, hay \u0111\u1ec3 \u0111\u01b0\u1ee3c y\u00eau l\u00e2u d\u00e0i? Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh to\u00e0n c\u1ea7u, nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u nh\u00e2n b\u1ea3n, c\u00f3 v\u0103n h\u00f3a r\u00f5 r\u00e0ng v\u00e0 c\u00e1 t\u00ednh nh\u1ea5t qu\u00e1n s\u1ebd s\u1edf h\u1eefu l\u1ee3i th\u1ebf b\u1ec1n v\u1eefng h\u01a1n b\u1ea5t k\u1ef3 chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng ng\u1eafn h\u1ea1n n\u00e0o.<\/p>\n

\u201cKhi th\u01b0\u01a1ng hi\u1ec7u nh\u00e2n b\u1ea3n c\u00f3 h\u1ed3n v\u00e0 v\u0103n h\u00f3a bi\u1ebft s\u1ed1ng, kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng ch\u1ec9 nh\u1edb \u0111\u1ebfn b\u1ea1n \u2013 h\u1ecd s\u1ebd quay l\u1ea1i,\u201d \u00f4ng Ph\u1ea1m H\u00e0 k\u1ebft lu\u1eadn.<\/p>\n

LuxGroup, theo c\u00e1ch \u0111\u00f3, kh\u00f4ng ch\u1ec9 x\u00e2y d\u1ef1ng m\u1ed9t t\u1eadp \u0111o\u00e0n du l\u1ecbch, m\u00e0 \u0111ang th\u1eed nghi\u1ec7m m\u1ed9t m\u00f4 h\u00ecnh th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t: \u0111\u01b0\u1ee3c y\u00eau b\u1eb1ng gi\u00e1 tr\u1ecb th\u1eadt, s\u1ed1ng b\u1eb1ng v\u0103n h\u00f3a, v\u00e0 l\u1edbn l\u00ean c\u00f9ng k\u00fd \u1ee9c c\u1ee7a con ng\u01b0\u1eddi.<\/p>\n","protected":false},"excerpt":{"rendered":"

Trong l\u1ecbch s\u1eed kinh doanh, th\u01b0\u01a1ng hi\u1ec7u t\u1eebng \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t t\u00e0i s\u1ea3n v\u00f4…<\/p>\n","protected":false},"author":5,"featured_media":26783,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[184,535,1297,1304,545],"tags":[261,284],"_links":{"self":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/26787"}],"collection":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/comments?post=26787"}],"version-history":[{"count":0,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/26787\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/media\/26783"}],"wp:attachment":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/media?parent=26787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/categories?post=26787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/tags?post=26787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}