{"id":26880,"date":"2026-02-24T04:13:45","date_gmt":"2026-02-24T04:13:45","guid":{"rendered":"https:\/\/luxgroup.vn\/preserving-the-soul-of-the-water-in-a-rising-nation-the-entrepreneurial-philosophy-of-dr-pham-ha-founding-president-ceo-luxgroup\/"},"modified":"2026-02-24T04:17:34","modified_gmt":"2026-02-24T04:17:34","slug":"giu-hon-nuoc-trong-ky-nguyen-vuon-minh","status":"publish","type":"post","link":"https:\/\/luxgroup.vn\/vi\/giu-hon-nuoc-trong-ky-nguyen-vuon-minh\/","title":{"rendered":"Gi\u1eef \u201ch\u1ed3n n\u01b0\u1edbc\u201d trong k\u1ef7 nguy\u00ean v\u01b0\u01a1n m\u00ecnh: T\u01b0 duy doanh nh\u00e2n c\u1ee7a Ti\u1ebfn s\u0129 Ph\u1ea1m H\u00e0 \u2013 Ch\u1ee7 t\u1ecbch S\u00e1ng l\u1eadp ki\u00eam CEO, LuxGroup\u00ae"},"content":{"rendered":"

Trong b\u1ed1i c\u1ea3nh Vi\u1ec7t Nam b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng m\u1edbi, khi n\u1ec1n kinh t\u1ebf kh\u00f4ng ch\u1ec9 t\u00ecm ki\u1ebfm t\u1ed1c \u0111\u1ed9 m\u00e0 c\u00f2n t\u00ecm ki\u1ebfm chi\u1ec1u s\u00e2u, c\u00e2u h\u1ecfi l\u1edbn \u0111\u1ed1i v\u1edbi c\u1ed9ng \u0111\u1ed3ng doanh nghi\u1ec7p l\u00e0: Ch\u00fang ta s\u1ebd c\u1ea1nh tranh b\u1eb1ng \u0111i\u1ec1u g\u00ec trong 20 n\u0103m t\u1edbi?<\/p>\n

T\u00e0i nguy\u00ean thi\u00ean nhi\u00ean? Lao \u0111\u1ed9ng gi\u00e1 r\u1ebb? Hay m\u1ed9t m\u00f4 h\u00ecnh ph\u00e1t tri\u1ec3n d\u1ef1a tr\u00ean b\u1ea3n s\u1eafc?<\/strong><\/p>\n

V\u1edbi Ti\u1ebfn s\u0129 Ph\u1ea1m H\u00e0<\/strong> \u2013 Ch\u1ee7 t\u1ecbch S\u00e1ng l\u1eadp ki\u00eam CEO, LuxGroup\u00ae<\/strong><\/a>, c\u00e2u tr\u1ea3 l\u1eddi kh\u00f4ng n\u1eb1m \u1edf nh\u1eefng l\u1ee3i th\u1ebf ng\u1eafn h\u1ea1n. \u00d4ng ch\u1ecdn m\u1ed9t h\u01b0\u1edbng \u0111i d\u00e0i h\u01a1i h\u01a1n:<\/p>\n

L\u1ea5y di s\u1ea3n l\u00e0m v\u1ed1n m\u1ec1m chi\u1ebfn l\u01b0\u1ee3c, l\u1ea5y v\u0103n h\u00f3a l\u00e0m n\u1ec1n t\u1ea3ng kh\u00e1c bi\u1ec7t, v\u00e0 l\u1ea5y ph\u1ee5ng s\u1ef1 l\u00e0m \u0111\u1ed9ng l\u1ef1c ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n

Di s\u1ea3n: T\u1eeb \u201ck\u00fd \u1ee9c\u201d \u0111\u1ebfn \u201ct\u00e0i s\u1ea3n\u201d<\/strong><\/h5>\n

Trong nhi\u1ec1u n\u0103m, du l\u1ecbch Vi\u1ec7t Nam t\u0103ng tr\u01b0\u1edfng m\u1ea1nh nh\u1edd c\u1ea3nh quan v\u00e0 gi\u00e1 c\u1ea1nh tranh. Nh\u01b0ng theo Ti\u1ebfn s\u0129 Ph\u1ea1m H\u00e0, khi th\u1ebf gi\u1edbi chuy\u1ec3n sang n\u1ec1n kinh t\u1ebf tr\u1ea3i nghi\u1ec7m, l\u1ee3i th\u1ebf th\u1ef1c s\u1ef1 kh\u00f4ng c\u00f2n n\u1eb1m \u1edf c\u00e1i \u201c\u0111\u1eb9p\u201d \u0111\u01a1n thu\u1ea7n, m\u00e0 \u1edf c\u00e1i \u201cc\u00f3 chi\u1ec1u s\u00e2u\u201d.<\/p>\n

Vi\u1ec7t Nam c\u00f3 4.000 n\u0103m v\u0103n minh s\u00f4ng n\u01b0\u1edbc, h\u00e0ng tr\u0103m l\u00e0ng ngh\u1ec1, di s\u1ea3n ngh\u1ec7 thu\u1eadt, ki\u1ebfn tr\u00fac v\u00e0 k\u00fd \u1ee9c l\u1ecbch s\u1eed. Tuy nhi\u00ean, di s\u1ea3n ch\u1ec9 th\u1ef1c s\u1ef1 c\u00f3 gi\u00e1 tr\u1ecb kinh t\u1ebf khi \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c l\u1ea1i b\u1eb1ng t\u01b0 duy hi\u1ec7n \u0111\u1ea1i.<\/p>\n

LuxGroup\u00ae \u0111\u1ecbnh v\u1ecb m\u00ecnh trong ph\u00e2n kh\u00fac du l\u1ecbch di s\u1ea3n cao c\u1ea5p (luxury heritage travel). \u1ede \u0111\u00f3, m\u1ed7i h\u00e0nh tr\u00ecnh kh\u00f4ng ch\u1ec9 l\u00e0 ngh\u1ec9 d\u01b0\u1ee1ng, m\u00e0 l\u00e0 m\u1ed9t c\u1ea5u tr\u00fac tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf nh\u01b0 m\u1ed9t \u201cb\u1ea3n giao h\u01b0\u1edfng v\u0103n h\u00f3a\u201d \u2013 n\u01a1i l\u1ecbch s\u1eed, m\u1ef9 thu\u1eadt, \u1ea9m th\u1ef1c, \u00e2m nh\u1ea1c v\u00e0 c\u00e2u chuy\u1ec7n con ng\u01b0\u1eddi h\u00f2a quy\u1ec7n.<\/p>\n

Du kh\u00e1ch kh\u00f4ng ch\u1ec9 ti\u00eau d\u00f9ng d\u1ecbch v\u1ee5, m\u00e0 ti\u1ebfp c\u1eadn m\u1ed9t kh\u00f4ng gian v\u0103n h\u00f3a \u0111\u01b0\u1ee3c \u201ck\u00edch ho\u1ea1t\u201d. V\u00e0 khi di s\u1ea3n \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t \u0111\u00fang c\u00e1ch, n\u00f3 tr\u1edf th\u00e0nh t\u00e0i s\u1ea3n c\u00f3 kh\u1ea3 n\u0103ng sinh l\u1eddi d\u00e0i h\u1ea1n.<\/p>\n

Ki\u00ean \u0111\u1ecbnh trong th\u1ecb tr\u01b0\u1eddng ng\u1eafn h\u1ea1n<\/strong><\/h5>\n

Hai th\u1eadp k\u1ef7 ph\u00e1t tri\u1ec3n c\u1ee7a LuxGroup\u00ae kh\u00f4ng t\u00e1ch r\u1eddi nh\u1eefng bi\u1ebfn \u0111\u1ed9ng l\u1edbn c\u1ee7a ng\u00e0nh du l\u1ecbch: c\u1ea1nh tranh gi\u00e1 r\u1ebb, xu h\u01b0\u1edbng \u0111\u1ea1i tr\u00e0 h\u00f3a, v\u00e0 c\u00fa s\u1ed1c \u0111\u1ea1i d\u1ecbch to\u00e0n c\u1ea7u.<\/p>\n

Kh\u00f4ng \u00edt doanh nghi\u1ec7p ch\u1ecdn gi\u1ea3i ph\u00e1p an to\u00e0n: gi\u1ea3m ti\u00eau chu\u1ea9n, h\u1ea1 gi\u00e1, m\u1edf r\u1ed9ng nhanh \u0111\u1ec3 gi\u1eef th\u1ecb ph\u1ea7n. Nh\u01b0ng Ti\u1ebfn s\u0129 Ph\u1ea1m H\u00e0 l\u1ea1i ch\u1ecdn con \u0111\u01b0\u1eddng ng\u01b0\u1ee3c d\u00f2ng: t\u00e1i \u0111\u1ecbnh v\u1ecb \u1edf ph\u00e2n kh\u00fac cao c\u1ea5p h\u01a1n, ch\u1ea5p nh\u1eadn t\u0103ng tr\u01b0\u1edfng ch\u1eadm nh\u01b0ng b\u1ec1n v\u1eefng.<\/p>\n

Theo \u00f4ng, t\u0103ng tr\u01b0\u1edfng b\u1eb1ng s\u1ed1 l\u01b0\u1ee3ng c\u00f3 th\u1ec3 mang l\u1ea1i doanh thu t\u1ee9c th\u1eddi, nh\u01b0ng t\u0103ng tr\u01b0\u1edfng b\u1eb1ng gi\u00e1 tr\u1ecb m\u1edbi t\u1ea1o ra th\u01b0\u01a1ng hi\u1ec7u d\u00e0i h\u1ea1n.<\/p>\n

Ch\u00ednh s\u1ef1 ki\u00ean \u0111\u1ecbnh \u0111\u00f3 gi\u00fap LuxGroup\u00ae kh\u00f4ng \u0111\u00e1nh m\u1ea5t h\u00ecnh \u1ea3nh khi th\u1ecb tr\u01b0\u1eddng bi\u1ebfn \u0111\u1ed9ng, \u0111\u1ed3ng th\u1eddi s\u1eb5n s\u00e0ng b\u1ee9t t\u1ed1c khi chu k\u1ef3 ph\u1ee5c h\u1ed3i b\u1eaft \u0111\u1ea7u.<\/p>\n

8P \u2013 T\u01b0 duy qu\u1ea3n tr\u1ecb thay v\u00ec kh\u1ea9u hi\u1ec7u<\/strong><\/h5>\n

LuxGroup\u00ae x\u00e2y d\u1ef1ng h\u1ec7 quy chi\u1ebfu 8P:<\/p>\n

Passion \u2013 Purpose \u2013 People \u2013 Planet \u2013 Profit \u2013 Place \u2013 Partnership \u2013 Prosperity.<\/p>\n

\u0110i\u1ec3m kh\u00e1c bi\u1ec7t kh\u00f4ng n\u1eb1m \u1edf vi\u1ec7c li\u1ec7t k\u00ea gi\u00e1 tr\u1ecb, m\u00e0 \u1edf c\u00e1ch tri\u1ec3n khai ch\u00fang trong qu\u1ea3n tr\u1ecb th\u1ef1c t\u1ebf.<\/p>\n

People First\u00ae \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf trung t\u00e2m. Trong ng\u00e0nh d\u1ecbch v\u1ee5 cao c\u1ea5p, nh\u00e2n s\u1ef1 kh\u00f4ng ch\u1ec9 l\u00e0 ng\u01b0\u1eddi th\u1ef1c thi quy tr\u00ecnh, m\u00e0 l\u00e0 ng\u01b0\u1eddi k\u1ec3 chuy\u1ec7n v\u00e0 truy\u1ec1n t\u1ea3i c\u1ea3m x\u00fac th\u01b0\u01a1ng hi\u1ec7u. Gi\u1eef \u0111\u01b0\u1ee3c \u0111\u1ed9i ng\u0169 g\u1eafn b\u00f3 l\u00e2u d\u00e0i ch\u00ednh l\u00e0 gi\u1eef \u0111\u01b0\u1ee3c \u201clinh h\u1ed3n\u201d doanh nghi\u1ec7p.<\/p>\n

Planet v\u00e0 Place b\u1ea3o \u0111\u1ea3m r\u1eb1ng t\u0103ng tr\u01b0\u1edfng kh\u00f4ng \u0111\u00e1nh \u0111\u1ed5i m\u00f4i tr\u01b0\u1eddng v\u00e0 c\u1ed9ng \u0111\u1ed3ng \u0111\u1ecba ph\u01b0\u01a1ng. Profit \u0111\u01b0\u1ee3c xem l\u00e0 h\u1ec7 qu\u1ea3 c\u1ee7a s\u1ef1 c\u00e2n b\u1eb1ng, kh\u00f4ng ph\u1ea3i m\u1ee5c ti\u00eau duy nh\u1ea5t.<\/p>\n

Trong b\u1ed1i c\u1ea3nh ESG tr\u1edf th\u00e0nh ti\u00eau chu\u1ea9n to\u00e0n c\u1ea7u, m\u00f4 h\u00ecnh 8P cho th\u1ea5y m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn t\u00edch h\u1ee3p gi\u1eefa l\u1ee3i nhu\u1eadn v\u00e0 tr\u00e1ch nhi\u1ec7m.<\/p>\n

T\u1eeb doanh nghi\u1ec7p \u0111\u1ebfn bi\u1ec3u t\u01b0\u1ee3ng qu\u1ed1c gia<\/strong><\/h5>\n

M\u1ed9t trong nh\u1eefng tham v\u1ecdng chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Ti\u1ebfn s\u0129 Ph\u1ea1m H\u00e0 l\u00e0 ph\u00e1t tri\u1ec3n Vietnam Waterways\u00ae nh\u01b0 m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng qu\u1ed1c gia cho du l\u1ecbch s\u00f4ng bi\u1ec3n.<\/p>\n

N\u1ebfu b\u1ea7u tr\u1eddi t\u1eebng l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a h\u1ed9i nh\u1eadp, th\u00ec s\u00f4ng n\u01b0\u1edbc c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a b\u1ea3n s\u1eafc. Vi\u1ec7t Nam l\u00e0 qu\u1ed1c gia bi\u1ec3n v\u1edbi l\u1ecbch s\u1eed giao th\u01b0\u01a1ng l\u00e2u \u0111\u1eddi, nh\u01b0ng gi\u00e1 tr\u1ecb \u0111\u00f3 ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c \u1edf t\u1ea7m chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n

Trong c\u00e1ch nh\u00ecn c\u1ee7a \u00f4ng, du l\u1ecbch kh\u00f4ng ch\u1ec9 l\u00e0 ng\u00e0nh d\u1ecbch v\u1ee5, m\u00e0 l\u00e0 ng\u00e0nh c\u00f4ng nghi\u1ec7p v\u0103n h\u00f3a \u2013 n\u01a1i m\u1ed7i s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n c\u00f3 kh\u1ea3 n\u0103ng xu\u1ea5t kh\u1ea9u gi\u00e1 tr\u1ecb m\u1ec1m ra th\u1ebf gi\u1edbi.<\/p>\n

Khi v\u0103n h\u00f3a tr\u1edf th\u00e0nh s\u1ea3n ph\u1ea9m, v\u00e0 s\u1ea3n ph\u1ea9m mang theo b\u1ea3n s\u1eafc, doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 t\u1ea1o doanh thu, m\u00e0 c\u00f2n g\u00f3p ph\u1ea7n \u0111\u1ecbnh v\u1ecb qu\u1ed1c gia.<\/p>\n

Gi\u1eef \u201ch\u1ed3n n\u01b0\u1edbc\u201d trong t\u1eebng quy\u1ebft \u0111\u1ecbnh<\/strong><\/h5>\n

\u0110i\u1ec3m nh\u1ea5t qu\u00e1n trong h\u00e0nh tr\u00ecnh c\u1ee7a Ti\u1ebfn s\u0129 Ph\u1ea1m H\u00e0 l\u00e0 s\u1ef1 h\u00f2a quy\u1ec7n gi\u1eefa t\u01b0 duy kinh t\u1ebf v\u00e0 tinh th\u1ea7n ph\u1ee5ng s\u1ef1.<\/p>\n

\u00d4ng nh\u00ecn doanh nghi\u1ec7p nh\u01b0 m\u1ed9t n\u1ec1n t\u1ea3ng t\u1ea1o h\u1ea1nh ph\u00fac \u2013 cho kh\u00e1ch h\u00e0ng, cho \u0111\u1ed9i ng\u0169 v\u00e0 cho c\u1ed9ng \u0111\u1ed3ng. L\u1ee3i nhu\u1eadn kh\u00f4ng b\u1ecb ph\u1ee7 nh\u1eadn, nh\u01b0ng \u0111\u01b0\u1ee3c \u0111\u1eb7t trong m\u1ed9t c\u1ea5u tr\u00fac gi\u00e1 tr\u1ecb r\u1ed9ng h\u01a1n.<\/p>\n

Trong khi nhi\u1ec1u doanh nghi\u1ec7p ch\u1ea1y theo chu k\u1ef3 ng\u1eafn h\u1ea1n, LuxGroup\u00ae l\u1ef1a ch\u1ecdn t\u1ea7m nh\u00ecn 2045 \u2013 g\u1eafn t\u0103ng tr\u01b0\u1edfng v\u1edbi kh\u00e1t v\u1ecdng qu\u1ed1c gia, g\u1eafn th\u01b0\u01a1ng hi\u1ec7u v\u1edbi b\u1ea3n s\u1eafc Vi\u1ec7t.<\/p>\n

Lu\u1eadn \u0111i\u1ec3m c\u1ed1t l\u00f5i<\/strong><\/h5>\n

H\u00e0nh tr\u00ecnh c\u1ee7a Ti\u1ebfn s\u0129 Ph\u1ea1m H\u00e0 \u2013 Ch\u1ee7 t\u1ecbch S\u00e1ng l\u1eadp ki\u00eam CEO, LuxGroup\u00ae ph\u1ea3n \u00e1nh m\u1ed9t m\u00f4 h\u00ecnh \u0111\u00e1ng ch\u00fa \u00fd trong k\u1ef7 nguy\u00ean m\u1edbi:<\/p>\n

    \n
  1. Di s\u1ea3n kh\u00f4ng ph\u1ea3i l\u00e0 qu\u00e1 kh\u1ee9, m\u00e0 l\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh n\u1ebfu \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c b\u1eb1ng t\u01b0 duy hi\u1ec7n \u0111\u1ea1i.<\/li>\n
  2. T\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng ph\u1ea3i \u0111\u1eb7t con ng\u01b0\u1eddi, m\u00f4i tr\u01b0\u1eddng v\u00e0 c\u1ed9ng \u0111\u1ed3ng trong c\u00f9ng m\u1ed9t h\u1ec7 quy chi\u1ebfu v\u1edbi l\u1ee3i nhu\u1eadn.<\/li>\n
  3. Doanh nh\u00e2n kh\u00f4ng ch\u1ec9 l\u00e0 ng\u01b0\u1eddi t\u1ea1o ra gi\u00e1 tr\u1ecb kinh t\u1ebf, m\u00e0 l\u00e0 ng\u01b0\u1eddi g\u00f3p ph\u1ea7n \u0111\u1ecbnh h\u00ecnh b\u1ea3n s\u1eafc ph\u00e1t tri\u1ec3n qu\u1ed1c gia.<\/li>\n<\/ol>\n

    Trong d\u00f2ng ch\u1ea3y h\u1ed9i nh\u1eadp s\u00e2u r\u1ed9ng, gi\u1eef \u0111\u01b0\u1ee3c \u201ch\u1ed3n n\u01b0\u1edbc\u201d kh\u00f4ng c\u00f2n l\u00e0 l\u1ef1a ch\u1ecdn mang t\u00ednh c\u1ea3m x\u00fac. \u0110\u00f3 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kinh t\u1ebf d\u00e0i h\u1ea1n \u2013 v\u00e0 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t l\u1ee3i th\u1ebf c\u1ea1nh tranh mang t\u00ednh th\u1ebf h\u1ec7.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Trong b\u1ed1i c\u1ea3nh Vi\u1ec7t Nam b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng m\u1edbi, khi n\u1ec1n kinh…<\/p>\n","protected":false},"author":5,"featured_media":26877,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[184,535,545],"tags":[1477,261,284,262,369,1475],"_links":{"self":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/26880"}],"collection":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/comments?post=26880"}],"version-history":[{"count":0,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/26880\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/media\/26877"}],"wp:attachment":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/media?parent=26880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/categories?post=26880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/tags?post=26880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}