{"id":26899,"date":"2026-02-26T02:49:32","date_gmt":"2026-02-26T02:49:32","guid":{"rendered":"https:\/\/luxgroup.vn\/when-a-brand-has-a-soul-how-dr-pham-ha-is-building-cultural-luxury-at-luxgroup\/"},"modified":"2026-02-26T02:59:19","modified_gmt":"2026-02-26T02:59:19","slug":"khi-thuong-hieu-co-hon-cach-tien-si-pham-ha-kien-tao-xa-xi-van-hoa-cho-luxgroup","status":"publish","type":"post","link":"https:\/\/luxgroup.vn\/vi\/khi-thuong-hieu-co-hon-cach-tien-si-pham-ha-kien-tao-xa-xi-van-hoa-cho-luxgroup\/","title":{"rendered":"Khi th\u01b0\u01a1ng hi\u1ec7u c\u00f3 h\u1ed3n: C\u00e1ch Ti\u1ebfn s\u0129 Ph\u1ea1m H\u00e0 ki\u1ebfn t\u1ea1o \u201cxa x\u1ec9 v\u0103n h\u00f3a\u201d cho LuxGroup\u00ae"},"content":{"rendered":"

\u201cV\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c, m\u1ed9t CEO bi\u1ebft rung c\u1ea3m tr\u01b0\u1edbc c\u00e1i \u0111\u1eb9p, th\u00edch tranh v\u00e0 ch\u01a1i tranh b\u1eb1ng t\u00ecnh y\u00eau ngh\u1ec7 thu\u1eadt th\u00ec kh\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t ng\u01b0\u1eddi l\u00e0m \u0103n gian d\u1ed1i.\u201d<\/span><\/p>\n

C\u00e2u n\u00f3i c\u1ee7a \u00f4ng Phan Minh Th\u00f4ng \u2013 Ch\u1ee7 t\u1ecbch T\u1eadp \u0111o\u00e0n Ph\u00fac Sinh \u2013 kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t nh\u1eadn \u0111\u1ecbnh c\u00e1 nh\u00e2n v\u1ec1 th\u1ea9m m\u1ef9. \u0110\u00f3 l\u00e0 m\u1ed9t lu\u1eadn \u0111i\u1ec3m s\u00e2u s\u1eafc v\u1ec1 m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa v\u0103n h\u00f3a, \u0111\u1ea1o \u0111\u1ee9c v\u00e0 n\u0103ng l\u1ef1c l\u00e3nh \u0111\u1ea1o trong kinh doanh hi\u1ec7n \u0111\u1ea1i.<\/span><\/p>\n

Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, Ti\u1ebfn s\u0129 Ph\u1ea1m H\u00e0<\/strong> \u2013 Ch\u1ee7 t\u1ecbch & CEO LuxGroup\u00ae<\/strong><\/a> l\u00e0 m\u1ed9t tr\u01b0\u1eddng h\u1ee3p ti\u00eau bi\u1ec3u cho m\u1eabu doanh nh\u00e2n xem v\u0103n h\u00f3a v\u00e0 ngh\u1ec7 thu\u1eadt kh\u00f4ng ph\u1ea3i l\u00e0 \u201cph\u1ea7n trang tr\u00ed\u201d cho th\u01b0\u01a1ng hi\u1ec7u, m\u00e0 l\u00e0 l\u00f5i c\u1ea5u tr\u00fac c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n.<\/span><\/p>\n

Xa x\u1ec9 kh\u00f4ng n\u1eb1m \u1edf s\u1ef1 ph\u00f4 tr\u01b0\u01a1ng<\/span><\/b><\/h5>\n

Kh\u00e1i ni\u1ec7m \u201cluxury\u201d trong nhi\u1ec1u n\u0103m qua \u0111\u00e3 b\u1ecb \u0111\u1ed3ng nh\u1ea5t v\u1edbi quy m\u00f4 l\u1edbn, gi\u00e1 cao v\u00e0 s\u1ef1 h\u00e0o nho\u00e1ng. Nh\u01b0ng t\u1ea1i LuxGroup\u00ae, xa x\u1ec9 \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a kh\u00e1c: \u0111\u00f3 l\u00e0 tr\u1ea3i nghi\u1ec7m c\u00f3 chi\u1ec1u s\u00e2u, c\u00f3 c\u00e2u chuy\u1ec7n v\u00e0 c\u00f3 b\u1ea3n s\u1eafc.<\/span><\/p>\n

T\u1eeb Lux Travel DMC\u00ae<\/strong><\/a>, Heritage Cruises<\/strong><\/a>, Emperor Cruises<\/strong><\/a> \u0111\u1ebfn Amiral Cruises for Presidents\u00ae<\/strong><\/a>, m\u1ed7i th\u01b0\u01a1ng hi\u1ec7u trong h\u1ec7 sinh th\u00e1i LuxGroup\u00ae \u0111\u1ec1u mang m\u1ed9t \u201clinh h\u1ed3n\u201d ri\u00eang. \u0110\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m du l\u1ecbch \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch, m\u00e0 l\u00e0 nh\u1eefng h\u00e0nh tr\u00ecnh \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng nh\u01b0 m\u1ed9t t\u00e1c ph\u1ea9m ngh\u1ec7 thu\u1eadt \u2013 n\u01a1i l\u1ecbch s\u1eed, ki\u1ebfn tr\u00fac, m\u1ef9 thu\u1eadt v\u00e0 c\u00e2u chuy\u1ec7n v\u0103n h\u00f3a Vi\u1ec7t Nam \u0111\u01b0\u1ee3c d\u1ec7t v\u00e0o t\u1eebng chi ti\u1ebft.<\/span><\/p>\n

V\u1edbi Ti\u1ebfn s\u0129 Ph\u1ea1m H\u00e0, xa x\u1ec9 kh\u00f4ng ph\u1ea3i l\u00e0 s\u1ef1 ph\u00f4 di\u1ec5n, m\u00e0 l\u00e0 s\u1ef1 tinh t\u1ebf. Kh\u00f4ng ph\u1ea3i l\u00e0 nhi\u1ec1u h\u01a1n, m\u00e0 l\u00e0 s\u00e2u h\u01a1n.<\/span><\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 m\u1ed9t th\u1ef1c th\u1ec3 s\u1ed1ng<\/span><\/b><\/h5>\n

\u0110i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a LuxGroup\u00ae n\u1eb1m \u1edf t\u01b0 duy \u201cth\u01b0\u01a1ng hi\u1ec7u c\u00f3 h\u1ed3n\u201d.<\/span><\/p>\n

M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 c\u00f3 logo \u0111\u1eb9p, b\u1ed9 nh\u1eadn di\u1ec7n ch\u1ec9nh chu, chi\u1ebfn d\u1ecbch marketing \u1ea5n t\u01b0\u1ee3ng. Nh\u01b0ng n\u1ebfu thi\u1ebfu linh h\u1ed3n \u2013 t\u1ee9c l\u00e0 thi\u1ebfu h\u1ec7 gi\u00e1 tr\u1ecb n\u1ed9i t\u1ea1i v\u00e0 tri\u1ebft l\u00fd xuy\u00ean su\u1ed1t \u2013 n\u00f3 ch\u1ec9 l\u00e0 m\u1ed9t v\u1ecf b\u1ecdc.<\/span><\/p>\n

T\u1ea1i LuxGroup\u00ae<\/strong>, tri\u1ebft l\u00fd \u201cLuxury is Culture \u2013 Delivering Happiness\u201d kh\u00f4ng d\u1eebng \u1edf kh\u1ea9u hi\u1ec7u. N\u00f3 chi ph\u1ed1i c\u00e1ch tuy\u1ec3n d\u1ee5ng nh\u00e2n s\u1ef1, \u0111\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169, thi\u1ebft k\u1ebf t\u00e0u, l\u1ef1a ch\u1ecdn v\u1eadt li\u1ec7u, x\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

Heritage Cruises<\/strong> kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t con t\u00e0u. \u0110\u00f3 l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a tinh th\u1ea7n doanh nh\u00e2n B\u1ea1ch Th\u00e1i B\u01b0\u1edfi v\u00e0 k\u00fd \u1ee9c h\u00e0ng h\u1ea3i Vi\u1ec7t Nam \u0111\u1ea7u th\u1ebf k\u1ef7 XX.<\/span><\/p>\n

Emperor Cruises<\/strong> kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 du thuy\u1ec1n ngh\u1ec9 d\u01b0\u1ee1ng. N\u00f3 k\u1ec3 c\u00e2u chuy\u1ec7n v\u1ec1 phong c\u00e1ch s\u1ed1ng ho\u00e0ng gia, m\u1ef9 c\u1ea3m v\u00e0 tinh th\u1ea7n h\u01b0\u1edfng th\u1ee5 v\u0103n h\u00f3a.<\/span><\/p>\n

Amiral Cruises for Presidents\u00ae<\/strong> l\u1ea1i m\u1edf ra m\u1ed9t tham v\u1ecdng l\u1edbn h\u01a1n \u2013 \u0111\u01b0a S\u00e0i G\u00f2n v\u00e0 h\u1ec7 th\u1ed1ng s\u00f4ng ng\u00f2i Vi\u1ec7t Nam v\u00e0o b\u1ea3n \u0111\u1ed3 du l\u1ecbch cao c\u1ea5p c\u1ee7a khu v\u1ef1c.<\/span><\/p>\n

M\u1ed7i th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t \u201cc\u00e1 th\u1ec3\u201d c\u00f3 DNA ri\u00eang, nh\u01b0ng c\u00f9ng thu\u1ed9c v\u1ec1 m\u1ed9t h\u1ec7 sinh th\u00e1i chung \u2013 n\u01a1i v\u0103n h\u00f3a Vi\u1ec7t l\u00e0 n\u1ec1n t\u1ea3ng.<\/span><\/p>\n

Ngh\u1ec7 thu\u1eadt v\u00e0 \u0111\u1ea1o \u0111\u1ee9c kinh doanh<\/span><\/b><\/h5>\n

M\u1ed9t CEO y\u00eau ngh\u1ec7 thu\u1eadt c\u00f3 \u0111\u00e1ng tin h\u01a1n kh\u00f4ng?<\/span><\/p>\n

C\u00e2u tr\u1ea3 l\u1eddi kh\u00f4ng n\u1eb1m \u1edf c\u1ea3m t\u00ednh, m\u00e0 \u1edf t\u01b0 duy d\u00e0i h\u1ea1n. Ng\u01b0\u1eddi rung c\u1ea3m tr\u01b0\u1edbc c\u00e1i \u0111\u1eb9p th\u01b0\u1eddng hi\u1ec3u gi\u00e1 tr\u1ecb c\u1ee7a s\u1ef1 tinh t\u1ebf, c\u1ee7a chi ti\u1ebft v\u00e0 c\u1ee7a chi\u1ec1u s\u00e2u. H\u1ecd \u00edt khi ch\u1ea5p nh\u1eadn s\u1ef1 c\u1ea9u th\u1ea3 hay t\u01b0 duy ng\u1eafn h\u1ea1n.<\/span><\/p>\n

Ti\u1ebfn s\u0129 Ph\u1ea1m H\u00e0 l\u00e0 m\u1ed9t nh\u00e0 s\u01b0u t\u1eadp ngh\u1ec7 thu\u1eadt nghi\u00eam t\u00fac, \u0111\u1eb7c bi\u1ec7t v\u1edbi c\u00e1c t\u00e1c ph\u1ea9m c\u1ee7a h\u1ecda s\u0129 Ph\u1ea1m L\u1ef1c. Nh\u01b0ng \u0111i\u1ec1u \u0111\u00e1ng n\u00f3i kh\u00f4ng ph\u1ea3i l\u00e0 s\u1ed1 l\u01b0\u1ee3ng tranh, m\u00e0 l\u00e0 c\u00e1ch \u00f4ng \u0111\u01b0a m\u1ef9 c\u1ea3m v\u00e0o qu\u1ea3n tr\u1ecb.<\/span><\/p>\n

Kh\u00f4ng gian l\u00e0m vi\u1ec7c c\u1ee7a LuxGroup\u00ae kh\u00f4ng gi\u1ed1ng m\u1ed9t v\u0103n ph\u00f2ng du l\u1ecbch truy\u1ec1n th\u1ed1ng. \u0110\u00f3 l\u00e0 n\u01a1i ngh\u1ec7 thu\u1eadt hi\u1ec7n di\u1ec7n nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a m\u00f4i tr\u01b0\u1eddng s\u00e1ng t\u1ea1o. Nh\u00e2n vi\u00ean kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o k\u1ef9 n\u0103ng ph\u1ee5c v\u1ee5, m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c nu\u00f4i d\u01b0\u1ee1ng c\u1ea3m nh\u1eadn v\u1ec1 v\u0103n h\u00f3a v\u00e0 gi\u00e1 tr\u1ecb th\u1ea9m m\u1ef9.<\/span><\/p>\n

Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t, n\u01a1i nhi\u1ec1u doanh nghi\u1ec7p ch\u1ea1y theo doanh thu ng\u1eafn h\u1ea1n, vi\u1ec7c \u0111\u1eb7t ngh\u1ec7 thu\u1eadt v\u00e0o trung t\u00e2m chi\u1ebfn l\u01b0\u1ee3c l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn \u0111\u00f2i h\u1ecfi b\u1ea3n l\u0129nh.<\/span><\/p>\n

\u201cDoanh ch\u1ee7 d\u00e2n t\u1ed9c\u201d trong th\u1eddi \u0111\u1ea1i m\u1edbi<\/span><\/b><\/h5>\n

Kh\u00e1i ni\u1ec7m \u201cdoanh ch\u1ee7 d\u00e2n t\u1ed9c\u201d t\u1eebng g\u1eafn v\u1edbi nh\u1eefng c\u00e1i t\u00ean nh\u01b0 B\u1ea1ch Th\u00e1i B\u01b0\u1edfi \u2013 ng\u01b0\u1eddi kh\u00f4ng ch\u1ec9 kinh doanh v\u00ec l\u1ee3i nhu\u1eadn, m\u00e0 v\u00ec ni\u1ec1m t\u1ef1 h\u00e0o qu\u1ed1c gia.<\/span><\/p>\n

\u1ede m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn hi\u1ec7n \u0111\u1ea1i, Ti\u1ebfn s\u0129 Ph\u1ea1m H\u00e0 \u0111ang theo \u0111u\u1ed5i m\u1ed9t phi\u00ean b\u1ea3n m\u1edbi c\u1ee7a tinh th\u1ea7n \u0111\u00f3: x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t c\u00f3 kh\u1ea3 n\u0103ng c\u1ea1nh tranh to\u00e0n c\u1ea7u nh\u01b0ng kh\u00f4ng \u0111\u00e1nh m\u1ea5t b\u1ea3n s\u1eafc.<\/span><\/p>\n

LuxGroup\u00ae kh\u00f4ng ch\u1ecdn c\u00e1ch sao ch\u00e9p m\u00f4 h\u00ecnh qu\u1ed1c t\u1ebf. Thay v\u00e0o \u0111\u00f3, h\u1ecd \u201cqu\u1ed1c t\u1ebf h\u00f3a\u201d ch\u00ednh gi\u00e1 tr\u1ecb Vi\u1ec7t Nam. T\u00e0u \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf theo ti\u00eau chu\u1ea9n cao c\u1ea5p, nh\u01b0ng c\u00e2u chuy\u1ec7n k\u1ec3 v\u1ec1 s\u00f4ng S\u00e0i G\u00f2n, v\u1ec1 di s\u1ea3n bi\u1ec3n \u0111\u1ea3o, v\u1ec1 k\u00fd \u1ee9c \u0111\u00f4 th\u1ecb.<\/span><\/p>\n

\u0110\u00f3 l\u00e0 chi\u1ebfn l\u01b0\u1ee3c m\u1ec1m nh\u01b0ng b\u1ec1n.<\/span><\/p>\n

Th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 sao ch\u00e9p m\u00f4 h\u00ecnh, nh\u01b0ng kh\u00f4ng sao ch\u00e9p linh h\u1ed3n<\/span><\/b><\/h5>\n

Trong ng\u00e0nh du l\u1ecbch, m\u00f4 h\u00ecnh c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c nh\u00e2n b\u1ea3n nhanh ch\u00f3ng. M\u1ed9t du thuy\u1ec1n \u0111\u1eb9p h\u00f4m nay c\u00f3 th\u1ec3 b\u1ecb c\u1ea1nh tranh b\u1edfi m\u1ed9t phi\u00ean b\u1ea3n t\u01b0\u01a1ng t\u1ef1 ng\u00e0y mai.<\/span><\/p>\n

Nh\u01b0ng linh h\u1ed3n th\u01b0\u01a1ng hi\u1ec7u \u2013 th\u1ee9 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u1eeb h\u1ec7 gi\u00e1 tr\u1ecb, t\u1ea7m nh\u00ecn v\u00e0 chi\u1ec1u s\u00e2u v\u0103n h\u00f3a \u2013 th\u00ec kh\u00f4ng th\u1ec3 sao ch\u00e9p.<\/span><\/p>\n

LuxGroup\u00ae kh\u00f4ng ph\u1ea3i l\u00e0 t\u1eadp \u0111o\u00e0n l\u1edbn nh\u1ea5t. Nh\u01b0ng h\u1ecd l\u00e0 m\u1ed9t \u201cgroup of small giants\u201d \u2013 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u nh\u1ecf nh\u01b0ng c\u00f3 s\u1ee9c n\u1eb7ng chi\u1ebfn l\u01b0\u1ee3c.<\/span><\/p>\n

Khi Vi\u1ec7t Nam \u0111\u1eb7t m\u1ee5c ti\u00eau tr\u1edf th\u00e0nh qu\u1ed1c gia ph\u00e1t tri\u1ec3n v\u00e0o n\u0103m 2045, c\u00e2u h\u1ecfi kh\u00f4ng ch\u1ec9 l\u00e0 GDP t\u0103ng bao nhi\u00eau. C\u00e2u h\u1ecfi l\u1edbn h\u01a1n l\u00e0: ch\u00fang ta mang g\u00ec ra th\u1ebf gi\u1edbi?<\/span><\/p>\n

V\u1edbi Ti\u1ebfn s\u0129 Ph\u1ea1m H\u00e0, c\u00e2u tr\u1ea3 l\u1eddi l\u00e0: mang v\u0103n h\u00f3a, mang c\u00e2u chuy\u1ec7n v\u00e0 mang m\u1ed9t h\u00ecnh \u1ea3nh Vi\u1ec7t Nam tinh t\u1ebf, t\u1ef1 tin v\u00e0 \u0111\u00e1ng tin c\u1eady.<\/span><\/p>\n

Xa x\u1ec9, trong c\u00e1ch \u00f4ng \u0111\u1ecbnh ngh\u0129a, kh\u00f4ng ph\u1ea3i l\u00e0 ti\u00eau d\u00f9ng.<\/span><\/p>\n

Xa x\u1ec9 l\u00e0 kh\u1ea3 n\u0103ng gi\u1eef \u0111\u01b0\u1ee3c linh h\u1ed3n khi b\u01b0\u1edbc ra to\u00e0n c\u1ea7u.<\/span><\/p>\n

V\u00e0 c\u00f3 l\u1ebd, \u0111\u00f3 m\u1edbi l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c y\u00eau th\u01b0\u01a1ng \u2013 kh\u00f4ng ch\u1ec9 b\u1edfi kh\u00e1ch h\u00e0ng, m\u00e0 b\u1edfi ch\u00ednh nh\u1eefng ng\u01b0\u1eddi t\u1ea1o ra n\u00f3.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cV\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c, m\u1ed9t CEO bi\u1ebft rung c\u1ea3m tr\u01b0\u1edbc c\u00e1i \u0111\u1eb9p, th\u00edch tranh v\u00e0…<\/p>\n","protected":false},"author":5,"featured_media":26783,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[184,535,545],"tags":[284],"_links":{"self":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/26899"}],"collection":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/comments?post=26899"}],"version-history":[{"count":0,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/26899\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/media\/26783"}],"wp:attachment":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/media?parent=26899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/categories?post=26899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/tags?post=26899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}