{"id":27125,"date":"2026-03-16T04:04:06","date_gmt":"2026-03-16T04:04:06","guid":{"rendered":"https:\/\/luxgroup.vn\/heritage-as-capital-when-vietnamese-businesses-tell-their-growth-story-through-culture\/"},"modified":"2026-03-16T04:05:03","modified_gmt":"2026-03-16T04:05:03","slug":"di-san-la-von-quy-khi-doanh-nghiep-viet-ke-cau-chuyen-tang-truong-tu-van-hoa","status":"publish","type":"post","link":"https:\/\/luxgroup.vn\/vi\/di-san-la-von-quy-khi-doanh-nghiep-viet-ke-cau-chuyen-tang-truong-tu-van-hoa\/","title":{"rendered":"Di s\u1ea3n l\u00e0 v\u1ed1n qu\u00fd: Khi doanh nghi\u1ec7p Vi\u1ec7t k\u1ec3 c\u00e2u chuy\u1ec7n t\u0103ng tr\u01b0\u1edfng t\u1eeb v\u0103n h\u00f3a"},"content":{"rendered":"

\u0110\u1ea7u xu\u00e2n B\u00ednh Ng\u1ecd 2026, m\u1ed9t t\u1eadp \u0111o\u00e0n Malaysia h\u01a1n 60 n\u0103m tu\u1ed5i b\u00e0y t\u1ecf mong mu\u1ed1n h\u1ee3p t\u00e1c ph\u00e1t tri\u1ec3n du thuy\u1ec1n boutique cao c\u1ea5p theo chu\u1ea9n ki\u1ebfn tr\u00fac \u2013 n\u1ed9i th\u1ea5t \u2013 di s\u1ea3n v\u0103n h\u00f3a c\u1ee7a LuxGroup\u00ae t\u1ea1i Langkawi. C\u00e2u chuy\u1ec7n kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i \u0111\u1ea7u t\u01b0, m\u00e0 ph\u1ea3n \u00e1nh xu h\u01b0\u1edbng m\u1edbi: di s\u1ea3n \u0111ang tr\u1edf th\u00e0nh ngu\u1ed3n v\u1ed1n chi\u1ebfn l\u01b0\u1ee3c trong n\u1ec1n kinh t\u1ebf tri th\u1ee9c.<\/p>\n

Khi gi\u00e1 tr\u1ecb kh\u00f4ng c\u00f2n n\u1eb1m \u1edf s\u1eaft th\u00e9p<\/strong><\/h5>\n

Nh\u1eefng ng\u00e0y \u0111\u1ea7u n\u0103m th\u01b0\u1eddng g\u1ee3i m\u1edf nh\u1eefng k\u1ef3 v\u1ecdng m\u1edbi. V\u1edbi m\u1ed9t s\u1ed1 doanh nghi\u1ec7p Vi\u1ec7t, T\u1ebft kh\u00f4ng ch\u1ec9 l\u00e0 d\u1ecbp nh\u00ecn l\u1ea1i, m\u00e0 c\u00f2n l\u00e0 th\u1eddi \u0111i\u1ec3m nh\u1eadn di\u1ec7n nh\u1eefng t\u00edn hi\u1ec7u c\u1ee7a t\u01b0\u01a1ng lai.<\/p>\n

\u0110\u1ec1 xu\u1ea5t h\u1ee3p t\u00e1c t\u1eeb ph\u00eda Malaysia d\u00e0nh cho LuxGroup\u00ae kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 l\u1eddi m\u1eddi \u0111\u00f3ng t\u00e0u hay nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec1u ph\u00eda \u0111\u1ed1i t\u00e1c quan t\u00e2m l\u00e0 m\u00f4 h\u00ecnh v\u1eadn h\u00e0nh, chu\u1ea9n d\u1ecbch v\u1ee5, h\u1ec7 sinh th\u00e1i s\u1ea3n ph\u1ea9m v\u00e0 tri\u1ebft l\u00fd ph\u00e1t tri\u1ec3n d\u1ef1a tr\u00ean v\u0103n h\u00f3a.<\/p>\n

\u0110i\u1ec1u \u0111\u00f3 cho th\u1ea5y: gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t con t\u00e0u kh\u00f4ng ch\u1ec9 n\u1eb1m \u1edf th\u00e2n v\u1ecf, m\u00e0 \u1edf c\u00e2u chuy\u1ec7n v\u00e0 h\u1ec7 gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf xung quanh n\u00f3.<\/p>\n

T\u1eeb \u201ct\u00e0i nguy\u00ean c\u1ee9ng\u201d \u0111\u1ebfn \u201cv\u1ed1n m\u1ec1m\u201d<\/strong><\/h5>\n

Trong nhi\u1ec1u n\u0103m, du l\u1ecbch Vi\u1ec7t Nam t\u0103ng tr\u01b0\u1edfng nh\u1edd c\u1ea3nh quan thi\u00ean nhi\u00ean v\u00e0 l\u1ee3i th\u1ebf chi ph\u00ed. Tuy nhi\u00ean, khi th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n c\u1ea1nh tranh v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 b\u1ea3n s\u1eafc, l\u1ee3i th\u1ebf \u0111\u00f3 kh\u00f4ng c\u00f2n \u0111\u1ee7 b\u1ec1n v\u1eefng.<\/p>\n

Ti\u1ebfn s\u0129 Ph\u1ea1m H\u00e0<\/strong>, Founding President & CEO, LuxGroup\u00ae<\/strong><\/a>, cho r\u1eb1ng:<\/p>\n

\u201cN\u1ebfu t\u00e0i nguy\u00ean thi\u00ean nhi\u00ean l\u00e0 v\u1ed1n tr\u1eddi cho, th\u00ec v\u0103n h\u00f3a v\u00e0 di s\u1ea3n l\u00e0 v\u1ed1n n\u1ed9i sinh. V\u1ed1n n\u1ed9i sinh m\u1edbi t\u1ea1o n\u00ean l\u1ee3i th\u1ebf c\u1ea1nh tranh d\u00e0i h\u1ea1n.\u201d<\/p>\n

Theo \u00f4ng, trong b\u1ed1i c\u1ea3nh \u201cti\u00eau d\u00f9ng \u00fd ngh\u0129a\u201d l\u00ean ng\u00f4i, kh\u00e1ch h\u00e0ng cao c\u1ea5p kh\u00f4ng c\u00f2n t\u00ecm ki\u1ebfm s\u1ef1 xa x\u1ec9 ph\u00f4 tr\u01b0\u01a1ng, m\u00e0 t\u00ecm ki\u1ebfm chi\u1ec1u s\u00e2u tr\u1ea3i nghi\u1ec7m v\u00e0 s\u1ef1 k\u1ebft n\u1ed1i v\u1edbi n\u01a1i ch\u1ed1n.<\/p>\n

Khi h\u00e0nh tr\u00ecnh tr\u1edf th\u00e0nh kh\u00f4ng gian v\u0103n h\u00f3a<\/strong><\/h5>\n

M\u00f4 h\u00ecnh c\u1ee7a LuxGroup\u00ae \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean tri\u1ebft l\u00fd \u201cdu l\u1ecbch k\u1ec3 chuy\u1ec7n\u201d. Tr\u00ean c\u00e1c du thuy\u1ec1n nh\u01b0 Heritage Cruises\u00ae, Emperor Cruises\u00ae hay d\u1ef1 \u00e1n Amiral Cruises for Presidents\u00ae, di s\u1ea3n kh\u00f4ng ch\u1ec9 l\u00e0 y\u1ebfu t\u1ed1 trang tr\u00ed m\u00e0 \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p xuy\u00ean su\u1ed1t h\u00e0nh tr\u00ecnh.<\/p>\n

T\u1eeb thi\u1ebft k\u1ebf n\u1ed9i th\u1ea5t mang m\u1ef9 h\u1ecdc \u0110\u00f4ng D\u01b0\u01a1ng, \u1ea9m th\u1ef1c v\u00f9ng mi\u1ec1n, \u0111\u1ebfn c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ngh\u1ec7 thu\u1eadt v\u00e0 c\u00e2u chuy\u1ec7n l\u1ecbch s\u1eed g\u1eafn v\u1edbi s\u00f4ng bi\u1ec3n Vi\u1ec7t Nam \u2013 t\u1ea5t c\u1ea3 \u0111\u01b0\u1ee3c c\u1ea5u tr\u00fac nh\u01b0 m\u1ed9t tr\u1ea3i nghi\u1ec7m v\u0103n h\u00f3a tr\u1ecdn v\u1eb9n.<\/p>\n

\u201cCh\u00fang t\u00f4i kh\u00f4ng b\u00e1n ph\u00f2ng ng\u1ee7 tr\u00ean bi\u1ec3n. Ch\u00fang t\u00f4i thi\u1ebft k\u1ebf h\u00e0nh tr\u00ecnh c\u1ea3m x\u00fac,\u201d \u00f4ng Ph\u1ea1m H\u00e0 chia s\u1ebb.<\/p>\n

Di s\u1ea3n v\u00e0 b\u00e0i to\u00e1n ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng<\/strong><\/h5>\n

M\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c c\u1ee7a kinh t\u1ebf di s\u1ea3n l\u00e0 l\u00e0m sao tr\u00e1nh th\u01b0\u01a1ng m\u1ea1i h\u00f3a h\u1eddi h\u1ee3t. LuxGroup\u00ae l\u1ef1a ch\u1ecdn h\u01b0\u1edbng \u0111i \u201cb\u1ea3o t\u1ed3n th\u00f4ng qua s\u1eed d\u1ee5ng c\u00f3 tr\u00e1ch nhi\u1ec7m\u201d.<\/p>\n

Di s\u1ea3n \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o \u0111\u1eddi s\u1ed1ng kinh t\u1ebf nh\u01b0 m\u1ed9t t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u, ngu\u1ed3n c\u1ea3m h\u1ee9ng thi\u1ebft k\u1ebf v\u00e0 n\u1ed9i dung truy\u1ec1n th\u00f4ng. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y v\u1eeba t\u1ea1o gi\u00e1 tr\u1ecb gia t\u0103ng cho s\u1ea3n ph\u1ea9m, v\u1eeba g\u00f3p ph\u1ea7n b\u1ea3o t\u1ed3n v\u0103n h\u00f3a.<\/p>\n

Doanh nghi\u1ec7p n\u00e0y c\u0169ng v\u1eadn h\u00e0nh theo khung gi\u00e1 tr\u1ecb 8P (Passion, Purpose, People, Planet, Profit, Place, Partnership, Prosperity), trong \u0111\u00f3 y\u1ebfu t\u1ed1 \u201cPlace\u201d \u2013 n\u01a1i ch\u1ed1n v\u00e0 b\u1ea3n s\u1eafc \u2013 gi\u1eef vai tr\u00f2 trung t\u00e2m.<\/p>\n

Theo \u00f4ng Ph\u1ea1m H\u00e0:<\/p>\n

\u201cL\u1ee3i nhu\u1eadn l\u00e0 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 t\u1ed3n t\u1ea1i, nh\u01b0ng b\u1ea3n s\u1eafc v\u00e0 tr\u00e1ch nhi\u1ec7m m\u1edbi l\u00e0 n\u1ec1n t\u1ea3ng ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.\u201d<\/p>\n

Doanh nh\u00e2n v\u00e0 c\u00e2u chuy\u1ec7n qu\u1ed1c gia<\/strong><\/h5>\n

Tr\u00ean th\u1ebf gi\u1edbi, nhi\u1ec1u qu\u1ed1c gia \u0111\u00e3 th\u00e0nh c\u00f4ng khi bi\u1ebfn v\u0103n h\u00f3a th\u00e0nh l\u1ee3i th\u1ebf c\u1ea1nh tranh. Vi\u1ec7t Nam c\u0169ng \u0111ang \u0111\u1ee9ng tr\u01b0\u1edbc c\u01a1 h\u1ed9i chuy\u1ec3n d\u1ecbch sang m\u00f4 h\u00ecnh t\u0103ng tr\u01b0\u1edfng d\u1ef1a tr\u00ean kinh t\u1ebf s\u00e1ng t\u1ea1o v\u00e0 c\u00f4ng nghi\u1ec7p v\u0103n h\u00f3a.<\/p>\n

C\u00e2u chuy\u1ec7n c\u1ee7a LuxGroup\u00ae cho th\u1ea5y m\u1ed9t h\u01b0\u1edbng \u0111i: doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 t\u1ea1o ra doanh thu, m\u00e0 c\u00f3 th\u1ec3 g\u00f3p ph\u1ea7n \u0111\u1ecbnh v\u1ecb h\u00ecnh \u1ea3nh qu\u1ed1c gia th\u00f4ng qua s\u1ea3n ph\u1ea9m v\u00e0 tr\u1ea3i nghi\u1ec7m.<\/p>\n

T\u1ea7m nh\u00ecn Vietnam Waterways\u00ae 2045 m\u00e0 doanh nghi\u1ec7p n\u00e0y theo \u0111u\u1ed5i h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c t\u00e1i \u0111\u1ecbnh v\u1ecb s\u00f4ng v\u00e0 bi\u1ec3n Vi\u1ec7t Nam nh\u01b0 n\u1ec1n t\u1ea3ng v\u0103n minh n\u01b0\u1edbc \u2013 n\u01a1i l\u1ecbch s\u1eed, ngh\u1ec7 thu\u1eadt v\u00e0 kinh t\u1ebf giao thoa.<\/p>\n

\"\"<\/p>\n

T\u1ebft v\u00e0 ni\u1ec1m tin v\u00e0o gi\u00e1 tr\u1ecb n\u1ed9i sinh<\/strong><\/h5>\n

T\u1ebft c\u1ed5 truy\u1ec1n kh\u00f4ng ch\u1ec9 l\u00e0 d\u1ecbp \u0111o\u00e0n vi\u00ean, m\u00e0 c\u00f2n l\u00e0 kho\u1ea3nh kh\u1eafc ng\u01b0\u1eddi Vi\u1ec7t nh\u00ecn l\u1ea1i c\u1ed9i ngu\u1ed3n. Trong b\u1ed1i c\u1ea3nh kinh t\u1ebf \u0111ang t\u00ecm ki\u1ebfm \u0111\u1ed9ng l\u1ef1c m\u1edbi, c\u00e2u h\u1ecfi \u0111\u1eb7t ra l\u00e0: ch\u00fang ta c\u00f3 \u0111\u1ee7 ni\u1ec1m tin v\u00e0o gi\u00e1 tr\u1ecb c\u1ee7a ch\u00ednh m\u00ecnh?<\/p>\n

Khi di s\u1ea3n \u0111\u01b0\u1ee3c nh\u00ecn nh\u1eadn nh\u01b0 ngu\u1ed3n v\u1ed1n, v\u00e0 v\u0103n h\u00f3a tr\u1edf th\u00e0nh \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng, kinh t\u1ebf kh\u00f4ng ch\u1ec9 l\u00e0 c\u00e2u chuy\u1ec7n c\u1ee7a con s\u1ed1, m\u00e0 l\u00e0 c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea3n s\u1eafc v\u00e0 kh\u00e1t v\u1ecdng.<\/p>\n

C\u00f3 l\u1ebd, nh\u01b0 l\u1eddi \u00f4ng Ph\u1ea1m H\u00e0:<\/p>\n

\u201cCh\u00fang ta kh\u00f4ng ch\u1ec9 x\u00e2y d\u1ef1ng m\u1ed9t doanh nghi\u1ec7p. Ch\u00fang ta \u0111ang g\u00f3p ph\u1ea7n k\u1ec3 c\u00e2u chuy\u1ec7n Vi\u1ec7t Nam b\u1eb1ng ng\u00f4n ng\u1eef c\u1ee7a th\u1eddi \u0111\u1ea1i.\u201d<\/p>\n

\u0110\u1ea7u xu\u00e2n B\u00ednh Ng\u1ecd, c\u00e2u chuy\u1ec7n \u1ea5y m\u1edf ra m\u1ed9t g\u1ee3i \u00fd \u0111\u00e1ng suy ng\u1eabm: t\u01b0\u01a1ng lai t\u0103ng tr\u01b0\u1edfng c\u1ee7a doanh nghi\u1ec7p Vi\u1ec7t c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u t\u1eeb ch\u00ednh di s\u1ea3n c\u1ee7a m\u00ecnh.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0110\u1ea7u xu\u00e2n B\u00ednh Ng\u1ecd 2026, m\u1ed9t t\u1eadp \u0111o\u00e0n Malaysia h\u01a1n 60 n\u0103m tu\u1ed5i b\u00e0y t\u1ecf…<\/p>\n","protected":false},"author":5,"featured_media":27102,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[184,535,545],"tags":[284,261],"_links":{"self":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/27125"}],"collection":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/comments?post=27125"}],"version-history":[{"count":0,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/27125\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/media\/27102"}],"wp:attachment":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/media?parent=27125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/categories?post=27125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/tags?post=27125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}