{"id":27298,"date":"2026-04-07T02:42:45","date_gmt":"2026-04-07T02:42:45","guid":{"rendered":"https:\/\/luxgroup.vn\/ai-digital-transformation-and-green-growth-leveraging-productivity-in-vietnams-tourism-industry\/"},"modified":"2026-04-07T02:43:43","modified_gmt":"2026-04-07T02:43:43","slug":"ai-chuyen-doi-so-va-tang-truong-xanh-don-bay-nang-cao-nang-suat-du-lich-viet-nam","status":"publish","type":"post","link":"https:\/\/luxgroup.vn\/vi\/ai-chuyen-doi-so-va-tang-truong-xanh-don-bay-nang-cao-nang-suat-du-lich-viet-nam\/","title":{"rendered":"AI, chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 t\u0103ng tr\u01b0\u1edfng xanh: \u0110\u00f2n b\u1ea9y n\u00e2ng cao n\u0103ng su\u1ea5t du l\u1ecbch Vi\u1ec7t Nam"},"content":{"rendered":"

Trong b\u1ed1i c\u1ea3nh du l\u1ecbch Vi\u1ec7t Nam ph\u1ee5c h\u1ed3i m\u1ea1nh m\u1ebd v\u00e0 li\u00ean t\u1ee5c l\u1eadp k\u1ef7 l\u1ee5c m\u1edbi v\u1ec1 l\u01b0\u1ee3ng kh\u00e1ch qu\u1ed1c t\u1ebf, c\u00e2u h\u1ecfi \u0111\u1eb7t ra kh\u00f4ng c\u00f2n l\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 thu h\u00fat th\u00eam kh\u00e1ch, m\u00e0 l\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng, hi\u1ec7u qu\u1ea3 v\u00e0 gi\u00e1 tr\u1ecb tr\u00ean m\u1ed7i h\u00e0nh tr\u00ecnh.<\/p>\n

Theo c\u00e1c chuy\u00ean gia, t\u1eeb n\u0103m 2026 tr\u1edf \u0111i, ng\u00e0nh du l\u1ecbch c\u1ea7n chuy\u1ec3n t\u1eeb t\u01b0 duy t\u0103ng tr\u01b0\u1edfng theo s\u1ed1 l\u01b0\u1ee3ng sang t\u0103ng tr\u01b0\u1edfng theo gi\u00e1 tr\u1ecb v\u00e0 tr\u1ea3i nghi\u1ec7m.<\/p>\n

T\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng nh\u01b0ng c\u00f2n nhi\u1ec1u \u0111i\u1ec3m ngh\u1ebdn<\/strong><\/h5>\n

S\u1ed1 li\u1ec7u cho th\u1ea5y, n\u0103m 2025, Vi\u1ec7t Nam \u0111\u00f3n kho\u1ea3ng 21,2 tri\u1ec7u l\u01b0\u1ee3t kh\u00e1ch qu\u1ed1c t\u1ebf. Hai th\u00e1ng \u0111\u1ea7u n\u0103m 2026 \u0111\u1ea1t kho\u1ea3ng 4,7 tri\u1ec7u l\u01b0\u1ee3t, cho th\u1ea5y \u0111\u00e0 ph\u1ee5c h\u1ed3i m\u1ea1nh m\u1ebd c\u1ee7a ng\u00e0nh.<\/p>\n

Tuy nhi\u00ean, theo \u00f4ng Ph\u1ea1m H\u00e0<\/strong> \u2013 Ch\u1ee7 t\u1ecbch S\u00e1ng l\u1eadp ki\u00eam CEO LuxGroup\u00ae<\/strong><\/a>, Ph\u00f3 Ch\u1ee7 t\u1ecbch Hi\u1ec7p h\u1ed9i Du l\u1ecbch Xanh Vi\u1ec7t Nam, t\u0103ng tr\u01b0\u1edfng nhanh ch\u01b0a \u0111\u1ed3ng ngh\u0129a v\u1edbi t\u0103ng tr\u01b0\u1edfng th\u00f4ng minh.<\/p>\n

\u201c\u0110i\u1ec3m ngh\u1ebdn l\u1edbn nh\u1ea5t c\u1ee7a du l\u1ecbch Vi\u1ec7t Nam hi\u1ec7n nay l\u00e0 n\u0103ng su\u1ea5t lao \u0111\u1ed9ng. Ch\u00fang ta v\u1eabn ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o quy tr\u00ecnh th\u1ee7 c\u00f4ng, thi\u1ebfu d\u1eef li\u1ec7u v\u00e0 kh\u1ea3 n\u0103ng d\u1ef1 b\u00e1o, d\u1eabn t\u1edbi chi ph\u00ed cao v\u00e0 kh\u00f3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m,\u201d \u00f4ng nh\u1eadn \u0111\u1ecbnh.<\/p>\n

Chuy\u1ec3n \u0111\u1ed5i k\u00e9p: S\u1ed1 h\u00f3a v\u00e0 xanh h\u00f3a<\/strong><\/h5>\n

Theo \u00f4ng Ph\u1ea1m H\u00e0, ng\u00e0nh du l\u1ecbch c\u1ea7n b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n \u201cchuy\u1ec3n \u0111\u1ed5i k\u00e9p\u201d: chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u1ec3 n\u00e2ng cao n\u0103ng su\u1ea5t v\u00e0 t\u0103ng tr\u01b0\u1edfng xanh \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n

\u201c\u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 hai l\u1ef1a ch\u1ecdn song song, m\u00e0 l\u00e0 hai m\u1eb7t c\u1ee7a c\u00f9ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n,\u201d \u00f4ng nh\u1ea5n m\u1ea1nh.<\/p>\n

Trong \u0111\u00f3, tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) \u0111ang tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 v\u1eadn h\u00e0nh.<\/p>\n

AI c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 t\u1eeb marketing, b\u00e1n h\u00e0ng \u0111\u1ebfn v\u1eadn h\u00e0nh v\u00e0 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m. Khi \u1ee9ng d\u1ee5ng hi\u1ec7u qu\u1ea3, n\u0103ng su\u1ea5t lao \u0111\u1ed9ng c\u00f3 th\u1ec3 t\u0103ng g\u1ea5p 3\u20135 l\u1ea7n so v\u1edbi c\u00e1ch l\u00e0m truy\u1ec1n th\u1ed1ng.<\/p>\n

\"\"<\/p>\n

T\u1eeb \u201cb\u00e1n tour\u201d sang \u201cthi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m\u201d<\/strong><\/h5>\n

M\u1ed9t trong nh\u1eefng thay \u0111\u1ed5i c\u0103n b\u1ea3n c\u1ee7a ng\u00e0nh du l\u1ecbch trong k\u1ef7 nguy\u00ean m\u1edbi l\u00e0 chuy\u1ec3n t\u1eeb \u201cb\u00e1n tour\u201d sang \u201cthi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m\u201d.<\/p>\n

Theo \u00f4ng Ph\u1ea1m H\u00e0, kh\u00e1ch du l\u1ecbch cao c\u1ea5p hi\u1ec7n nay kh\u00f4ng c\u00f2n t\u00ecm ki\u1ebfm s\u1ef1 xa hoa \u0111\u01a1n thu\u1ea7n, m\u00e0 quan t\u00e2m nhi\u1ec1u h\u01a1n \u0111\u1ebfn t\u00ednh c\u00e1 nh\u00e2n h\u00f3a, chi\u1ec1u s\u00e2u v\u0103n h\u00f3a v\u00e0 \u00fd ngh\u0129a c\u1ee7a h\u00e0nh tr\u00ecnh.<\/p>\n

\u201cLuxury ng\u00e0y nay kh\u00f4ng c\u00f2n l\u00e0 s\u1ef1 xa x\u1ec9 b\u1ec1 m\u1eb7t, m\u00e0 l\u00e0 s\u1ef1 th\u1ea5u hi\u1ec3u, ri\u00eang t\u01b0 v\u00e0 k\u1ebft n\u1ed1i s\u00e2u s\u1eafc v\u1edbi \u0111i\u1ec3m \u0111\u1ebfn. AI gi\u00fap ch\u00fang ta hi\u1ec3u kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n \u0111\u1ec3 thi\u1ebft k\u1ebf nh\u1eefng h\u00e0nh tr\u00ecnh c\u00f3 \u00fd ngh\u0129a,\u201d \u00f4ng chia s\u1ebb.<\/p>\n

C\u00f4ng ngh\u1ec7 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng xanh<\/strong><\/h5>\n

B\u00ean c\u1ea1nh n\u00e2ng cao n\u0103ng su\u1ea5t, chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u00f2n l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 th\u1ef1c hi\u1ec7n t\u0103ng tr\u01b0\u1edfng xanh.<\/p>\n

Theo \u00f4ng Ph\u1ea1m H\u00e0, AI cho ph\u00e9p \u0111o l\u01b0\u1eddng v\u00e0 t\u1ed1i \u01b0u h\u00f3a t\u1eebng kh\u00e2u v\u1eadn h\u00e0nh \u2013 t\u1eeb l\u1ecbch tr\u00ecnh, ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ebfn ti\u00eau th\u1ee5 n\u0103ng l\u01b0\u1ee3ng \u2013 qua \u0111\u00f3 gi\u1ea3m ph\u00e1t th\u1ea3i v\u00e0 l\u00e3ng ph\u00ed.<\/p>\n

\u201cKhi \u0111o \u0111\u01b0\u1ee3c, ch\u00fang ta m\u1edbi qu\u1ea3n tr\u1ecb \u0111\u01b0\u1ee3c. V\u00e0 khi qu\u1ea3n tr\u1ecb \u0111\u01b0\u1ee3c, ch\u00fang ta m\u1edbi th\u1ef1c s\u1ef1 b\u1ec1n v\u1eefng. \u0110\u00e2y l\u00e0 b\u01b0\u1edbc chuy\u1ec3n t\u1eeb \u2018green marketing\u2019 sang \u2018green performance\u2019,\u201d \u00f4ng n\u00f3i.<\/p>\n

\"\"<\/p>\n

Doanh nghi\u1ec7p c\u1ea7n m\u00f4 h\u00ecnh linh ho\u1ea1t, k\u1ebft n\u1ed1i b\u1eb1ng d\u1eef li\u1ec7u<\/strong><\/h5>\n

Trong b\u1ed1i c\u1ea3nh m\u1edbi, \u00f4ng Ph\u1ea1m H\u00e0 cho r\u1eb1ng doanh nghi\u1ec7p du l\u1ecbch Vi\u1ec7t Nam kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i ph\u00e1t tri\u1ec3n theo m\u00f4 h\u00ecnh l\u1edbn v\u00e0 c\u1ed3ng k\u1ec1nh, m\u00e0 n\u00ean h\u01b0\u1edbng t\u1edbi c\u00e1c h\u1ec7 sinh th\u00e1i tinh g\u1ecdn, chuy\u00ean s\u00e2u v\u00e0 k\u1ebft n\u1ed1i b\u1eb1ng d\u1eef li\u1ec7u.<\/p>\n

M\u00f4 h\u00ecnh n\u00e0y gi\u00fap doanh nghi\u1ec7p linh ho\u1ea1t h\u01a1n, d\u1ec5 th\u00edch \u1ee9ng v\u1edbi th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3 c\u00f4ng ngh\u1ec7.<\/p>\n

\u0110\u1ed3ng th\u1eddi, chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u0169ng m\u1edf ra c\u01a1 h\u1ed9i cho c\u00e1c doanh nghi\u1ec7p nh\u1ecf, h\u01b0\u1edbng d\u1eabn vi\u00ean \u0111\u1ecba ph\u01b0\u01a1ng hay c\u01a1 s\u1edf l\u01b0u tr\u00fa ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u, g\u00f3p ph\u1ea7n th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng bao tr\u00f9m.<\/p>\n

C\u00f4ng ngh\u1ec7 kh\u00f4ng thay th\u1ebf con ng\u01b0\u1eddi<\/strong><\/h5>\n

D\u00f9 AI mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch, \u00f4ng Ph\u1ea1m H\u00e0 nh\u1ea5n m\u1ea1nh r\u1eb1ng c\u00f4ng ngh\u1ec7 kh\u00f4ng th\u1ec3 thay th\u1ebf y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi trong ng\u00e0nh du l\u1ecbch.<\/p>\n

\u201cDu l\u1ecbch l\u00e0 ng\u00e0nh c\u1ee7a c\u1ea3m x\u00fac. AI kh\u00f4ng thay th\u1ebf con ng\u01b0\u1eddi, m\u00e0 gi\u00fap con ng\u01b0\u1eddi ph\u1ee5c v\u1ee5 t\u1ed1t h\u01a1n, c\u00f3 nhi\u1ec1u th\u1eddi gian h\u01a1n cho s\u1ef1 quan t\u00e2m v\u00e0 k\u1ebft n\u1ed1i,\u201d \u00f4ng chia s\u1ebb.<\/p>\n

\"\"<\/p>\n

Ba tr\u1ee5 c\u1ed9t cho t\u01b0\u01a1ng lai du l\u1ecbch Vi\u1ec7t Nam<\/strong><\/h5>\n

Theo c\u00e1c chuy\u00ean gia, \u0111\u1ec3 n\u00e2ng t\u1ea7m ng\u00e0nh du l\u1ecbch trong giai \u0111o\u1ea1n t\u1edbi, Vi\u1ec7t Nam c\u1ea7n t\u1eadp trung v\u00e0o ba tr\u1ee5 c\u1ed9t: chuy\u1ec3n \u0111\u1ed5i s\u1ed1 to\u00e0n di\u1ec7n, \u1ee9ng d\u1ee5ng AI trong to\u00e0n chu\u1ed7i gi\u00e1 tr\u1ecb v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng g\u1eafn v\u1edbi t\u0103ng tr\u01b0\u1edfng xanh.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia d\u1ef1a tr\u00ean v\u0103n h\u00f3a, di s\u1ea3n, thi\u00ean nhi\u00ean v\u00e0 con ng\u01b0\u1eddi Vi\u1ec7t Nam s\u1ebd \u0111\u00f3ng vai tr\u00f2 quy\u1ebft \u0111\u1ecbnh trong vi\u1ec7c n\u00e2ng cao v\u1ecb th\u1ebf tr\u00ean b\u1ea3n \u0111\u1ed3 du l\u1ecbch th\u1ebf gi\u1edbi.<\/p>\n

\u201cVi\u1ec7t Nam mu\u1ed1n tr\u1edf th\u00e0nh c\u01b0\u1eddng qu\u1ed1c du l\u1ecbch th\u00ec ph\u1ea3i tr\u1edf th\u00e0nh c\u01b0\u1eddng qu\u1ed1c v\u1ec1 n\u0103ng su\u1ea5t,\u201d \u00f4ng Ph\u1ea1m H\u00e0 nh\u1ea5n m\u1ea1nh.<\/p>\n","protected":false},"excerpt":{"rendered":"

Trong b\u1ed1i c\u1ea3nh du l\u1ecbch Vi\u1ec7t Nam ph\u1ee5c h\u1ed3i m\u1ea1nh m\u1ebd v\u00e0 li\u00ean t\u1ee5c l\u1eadp…<\/p>\n","protected":false},"author":5,"featured_media":27296,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[184,535,545],"tags":[1369,1504],"_links":{"self":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/27298"}],"collection":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/comments?post=27298"}],"version-history":[{"count":1,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/27298\/revisions"}],"predecessor-version":[{"id":27299,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/27298\/revisions\/27299"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/media\/27296"}],"wp:attachment":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/media?parent=27298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/categories?post=27298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/tags?post=27298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}