{"id":27367,"date":"2026-04-23T09:52:47","date_gmt":"2026-04-23T09:52:47","guid":{"rendered":"https:\/\/luxgroup.vn\/vietnams-small-giant-is-redefining-luxury-travel-through-sustainability-not-scale\/"},"modified":"2026-04-23T09:55:08","modified_gmt":"2026-04-23T09:55:08","slug":"nguoi-khong-lo-ti-hon-cua-viet-nam-dang-tai-dinh-nghia-du-lich-xa-xi-khong-phai-bang-quy-mo-ma-bang-tinh-ben-vung","status":"publish","type":"post","link":"https:\/\/luxgroup.vn\/vi\/nguoi-khong-lo-ti-hon-cua-viet-nam-dang-tai-dinh-nghia-du-lich-xa-xi-khong-phai-bang-quy-mo-ma-bang-tinh-ben-vung\/","title":{"rendered":"\u201cNg\u01b0\u1eddi Kh\u1ed5ng L\u1ed3 T\u00ed Hon\u201d C\u1ee7a Vi\u1ec7t Nam \u0110ang T\u00e1i \u0110\u1ecbnh Ngh\u0129a Du L\u1ecbch Xa X\u1ec9 \u2014 Kh\u00f4ng Ph\u1ea3i B\u1eb1ng Quy M\u00f4, M\u00e0 B\u1eb1ng T\u00ednh B\u1ec1n V\u1eefng"},"content":{"rendered":"

Khi du l\u1ecbch to\u00e0n c\u1ea7u chuy\u1ec3n d\u1ecbch sang gi\u00e1 tr\u1ecb, Lux Travel DMC n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t h\u00ecnh m\u1eabu net-positive t\u1eeb \u0110\u00f4ng Nam \u00c1<\/strong><\/h2>\n

Trong m\u1ed9t ng\u00e0nh du l\u1ecbch to\u00e0n c\u1ea7u \u0111ang tr\u1ea3i qua s\u1ef1 chuy\u1ec3n m\u00ecnh s\u00e2u s\u1eafc, m\u1ed9t xu h\u01b0\u1edbng r\u00f5 r\u00e0ng \u0111ang h\u00ecnh th\u00e0nh: t\u1eeb du l\u1ecbch \u0111\u1ea1i tr\u00e0 sang du l\u1ecbch c\u00f3 \u00fd ngh\u0129a, c\u00f3 tr\u00e1ch nhi\u1ec7m v\u00e0 mang t\u00ednh t\u00e1i t\u1ea1o<\/strong>. \u1ede trung t\u00e2m c\u1ee7a s\u1ef1 chuy\u1ec3n d\u1ecbch n\u00e0y, t\u1eeb Vi\u1ec7t Nam, xu\u1ea5t hi\u1ec7n m\u1ed9t m\u00f4 h\u00ecnh doanh nghi\u1ec7p \u0111\u1eb7c bi\u1ec7t\u2014m\u1ed9t \u201cng\u01b0\u1eddi kh\u1ed5ng l\u1ed3 t\u00ed hon\u201d.<\/p>\n

Lux Travel DMC<\/strong><\/a>, th\u00e0nh vi\u00ean c\u1ee7a LuxGroup\u00ae<\/strong><\/a>, v\u1eeba ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eed Asia\u2019s Responsible Tourism Award 2026<\/strong><\/a>\u00a0t\u1ea1i World Travel Awards (WTA). \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t danh hi\u1ec7u, m\u00e0 l\u00e0 s\u1ef1 ghi nh\u1eadn cho m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn m\u1edbi: ph\u00e1t tri\u1ec3n du l\u1ecbch d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb, kh\u00f4ng ph\u1ea3i quy m\u00f4<\/strong>.<\/p>\n

Ng\u00e0nh Du L\u1ecbch To\u00e0n C\u1ea7u \u0110ang \u1ede Ng\u00e3 R\u1ebd<\/strong><\/h5>\n

S\u1ef1 ghi nh\u1eadn n\u00e0y \u0111\u1ebfn v\u00e0o th\u1eddi \u0111i\u1ec3m mang t\u00ednh b\u01b0\u1edbc ngo\u1eb7t. Tr\u00ean to\u00e0n c\u1ea7u, h\u00e0nh vi du kh\u00e1ch \u0111ang thay \u0111\u1ed5i nhanh ch\u00f3ng. Ng\u00e0y c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi l\u1ef1a ch\u1ecdn:<\/p>\n

    \n
  • Tr\u1ea3i nghi\u1ec7m th\u00e2n thi\u1ec7n m\u00f4i tr\u01b0\u1eddng<\/li>\n
  • H\u00e0nh tr\u00ecnh \u00edt t\u00e1c \u0111\u1ed9ng (low-impact)<\/li>\n
  • Du l\u1ecbch ch\u1eadm (slow travel)<\/li>\n
  • Tr\u1ea3i nghi\u1ec7m v\u0103n h\u00f3a s\u00e2u s\u1eafc<\/li>\n<\/ul>\n

    Du l\u1ecbch kh\u00f4ng c\u00f2n l\u00e0 \u201c\u0111i nhi\u1ec1u n\u01a1i\u201d m\u00e0 l\u00e0 \u0111i \u0111\u00fang c\u00e1ch<\/strong>.<\/p>\n

    Kh\u00e1i ni\u1ec7m xa x\u1ec9 c\u0169ng \u0111ang \u0111\u01b0\u1ee3c t\u00e1i \u0111\u1ecbnh ngh\u0129a. N\u1ebfu tr\u01b0\u1edbc \u0111\u00e2y xa x\u1ec9 g\u1eafn v\u1edbi s\u1ef1 d\u01b0 th\u1eeba, th\u00ec ng\u00e0y nay, xa x\u1ec9 l\u00e0 c\u00e1 nh\u00e2n h\u00f3a, c\u1ea3m x\u00fac v\u00e0 tr\u00e1ch nhi\u1ec7m<\/strong>.<\/p>\n

    T\u1eeb C\u00f4ng Ty L\u1eef H\u00e0nh \u0110\u1ebfn Ki\u1ebfn Tr\u00fac S\u01b0 B\u1ec1n V\u1eefng<\/strong><\/h5>\n

    \u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp n\u0103m 2005, Lux Travel DMC l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng ty l\u1eef h\u00e0nh cao c\u1ea5p \u0111\u1ea7u ti\u00ean c\u1ee7a Vi\u1ec7t Nam. Sau 20 n\u0103m, doanh nghi\u1ec7p n\u00e0y \u0111\u00e3 chuy\u1ec3n m\u00ecnh th\u00e0nh m\u1ed9t \u201csmall giant\u201d\u2014nh\u1ecf v\u1ec1 quy m\u00f4, nh\u01b0ng l\u1edbn v\u1ec1 t\u1ea7m \u1ea3nh h\u01b0\u1edfng<\/strong>.<\/p>\n

    Thay v\u00ec ch\u1ea1y theo s\u1ed1 l\u01b0\u1ee3ng, Lux Travel DMC t\u1eadp trung x\u00e2y d\u1ef1ng c\u00e1c h\u00e0nh tr\u00ecnh gi\u00e1 tr\u1ecb cao \u2013 t\u00e1c \u0111\u1ed9ng th\u1ea5p<\/strong>, v\u1edbi ba tr\u1ee5 c\u1ed9t c\u1ed1t l\u00f5i:<\/p>\n

      \n
    • V\u0103n h\u00f3a<\/strong>: k\u1ec3 chuy\u1ec7n di s\u1ea3n, ngh\u1ec7 thu\u1eadt v\u00e0 b\u1ea3n s\u1eafc \u0111\u1ecba ph\u01b0\u01a1ng<\/li>\n
    • M\u00f4i tr\u01b0\u1eddng<\/strong>: gi\u1ea3m thi\u1ec3u t\u00e1c \u0111\u1ed9ng v\u00e0 thi\u1ebft k\u1ebf h\u00e0nh tr\u00ecnh c\u00f3 tr\u00e1ch nhi\u1ec7m<\/li>\n
    • C\u1ed9ng \u0111\u1ed3ng<\/strong>: t\u1ea1o sinh k\u1ebf v\u00e0 b\u1ea3o t\u1ed3n gi\u00e1 tr\u1ecb b\u1ea3n \u0111\u1ecba<\/li>\n<\/ul>\n

      Doanh nghi\u1ec7p l\u00e0 th\u00e0nh vi\u00ean c\u1ee7a Green Tourism Association thu\u1ed9c Vietnam Society of Travel Agents (VISTA)<\/strong>, \u0111\u1ed3ng th\u1eddi nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u gi\u1ea3i th\u01b0\u1edfng du l\u1ecbch xanh v\u00e0 b\u1ec1n v\u1eefng c\u1ea5p qu\u1ed1c gia t\u1eeb Vietnam National Administration of Tourism.<\/p>\n

      Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y gi\u00fap Lux Travel DMC kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t nh\u00e0 \u0111i\u1ec1u h\u00e0nh tour, m\u00e0 tr\u1edf th\u00e0nh ng\u01b0\u1eddi thi\u1ebft k\u1ebf h\u1ec7 sinh th\u00e1i du l\u1ecbch c\u00f3 tr\u00e1ch nhi\u1ec7m<\/strong>.<\/p>\n

      V\u01b0\u1ee3t Qua \u201cB\u1ec1n V\u1eefng\u201d \u0110\u1ec3 Ti\u1ebfn T\u1edbi Net Positive<\/strong><\/h5>\n

      \u0110i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a Lux Travel DMC n\u1eb1m \u1edf t\u1ea7m nh\u00ecn: kh\u00f4ng d\u1eebng l\u1ea1i \u1edf \u201cgi\u1ea3m thi\u1ec3u t\u00e1c \u0111\u1ed9ng\u201d, m\u00e0 h\u01b0\u1edbng t\u1edbi t\u1ea1o ra t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c r\u00f2ng (net positive)<\/strong>.<\/p>\n

      Doanh nghi\u1ec7p \u0111\u1eb7t m\u1ee5c ti\u00eau \u0111\u1ebfn n\u0103m 2030 tr\u1edf th\u00e0nh c\u00f4ng ty du l\u1ecbch net-positive, th\u00f4ng qua chi\u1ebfn l\u01b0\u1ee3c ESG to\u00e0n di\u1ec7n:<\/p>\n

        \n
      • Zero Plastic<\/strong>: lo\u1ea1i b\u1ecf ho\u00e0n to\u00e0n nh\u1ef1a d\u00f9ng m\u1ed9t l\u1ea7n<\/li>\n
      • Net Zero Tours<\/strong>: thi\u1ebft k\u1ebf h\u00e0nh tr\u00ecnh gi\u1ea3m v\u00e0 b\u00f9 \u0111\u1eafp ph\u00e1t th\u1ea3i carbon<\/li>\n
      • ESG Integration<\/strong>: t\u00edch h\u1ee3p y\u1ebfu t\u1ed1 m\u00f4i tr\u01b0\u1eddng, x\u00e3 h\u1ed9i v\u00e0 qu\u1ea3n tr\u1ecb v\u00e0o m\u1ecdi ho\u1ea1t \u0111\u1ed9ng<\/li>\n
      • Ph\u00e1t tri\u1ec3n c\u1ed9ng \u0111\u1ed3ng<\/strong>: h\u1ed7 tr\u1ee3 ngh\u1ec7 nh\u00e2n, h\u01b0\u1edbng d\u1eabn vi\u00ean v\u00e0 kinh t\u1ebf \u0111\u1ecba ph\u01b0\u01a1ng<\/li>\n<\/ul>\n

        Theo TS. Ph\u1ea1m H\u00e0, Founding President & CEO, LuxGroup\u00ae<\/strong>:
        \n\u201cDu l\u1ecbch kh\u00f4ng th\u1ec3 ch\u1ec9 l\u1ea5y \u0111i\u2014m\u00e0 ph\u1ea3i cho \u0111i nhi\u1ec1u h\u01a1n. Ch\u00fang t\u00f4i kh\u00f4ng ch\u1ec9 gi\u1ea3m thi\u1ec3u t\u00e1c \u0111\u1ed9ng, m\u00e0 \u0111ang t\u1ea1o ra gi\u00e1 tr\u1ecb t\u00edch c\u1ef1c cho c\u1ed9ng \u0111\u1ed3ng, v\u0103n h\u00f3a v\u00e0 m\u00f4i tr\u01b0\u1eddng.\u201d<\/p>\n

        Trong b\u1ed1i c\u1ea3nh nhi\u1ec1u doanh nghi\u1ec7p v\u1eabn \u0111ang \u1edf giai \u0111o\u1ea1n \u201ccompliance\u201d, kh\u00e1i ni\u1ec7m net-positive m\u1edf ra m\u1ed9t c\u1ea5p \u0111\u1ed9 cao h\u01a1n: du l\u1ecbch nh\u01b0 m\u1ed9t l\u1ef1c l\u01b0\u1ee3ng t\u00e1i t\u1ea1o<\/strong>.<\/p>\n

        T\u00e1i \u0110\u1ecbnh Ngh\u0129a Xa X\u1ec9: T\u1eeb Ti\u00eau D\u00f9ng Sang Tr\u1ea3i Nghi\u1ec7m<\/strong><\/h5>\n

        \u1ede trung t\u00e2m chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Lux Travel DMC l\u00e0 m\u1ed9t \u0111\u1ecbnh ngh\u0129a m\u1edbi v\u1ec1 xa x\u1ec9.<\/p>\n

        Kh\u00f4ng c\u00f2n l\u00e0 s\u1ef1 h\u00e0o nho\u00e1ng, xa x\u1ec9 \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0:<\/p>\n

          \n
        • Tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a<\/li>\n
        • K\u1ebft n\u1ed1i c\u1ea3m x\u00fac<\/li>\n
        • Chi\u1ec1u s\u00e2u v\u0103n h\u00f3a<\/li>\n<\/ul>\n

          C\u00e1c h\u00e0nh tr\u00ecnh \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf theo h\u01b0\u1edbng:<\/p>\n

            \n
          • Du l\u1ecbch \u0111\u01b0\u1eddng s\u00f4ng v\u00e0 du l\u1ecbch ch\u1eadm<\/li>\n
          • Kh\u00e1m ph\u00e1 di s\u1ea3n th\u00f4ng qua ngh\u1ec7 thu\u1eadt v\u00e0 \u1ea9m th\u1ef1c<\/li>\n
          • D\u1ecbch v\u1ee5 boutique, ri\u00eang t\u01b0 v\u00e0 tinh t\u1ebf<\/li>\n<\/ul>\n

            \u0110i\u1ec1u n\u00e0y ph\u1ea3n \u00e1nh m\u1ed9t thay \u0111\u1ed5i l\u1edbn trong h\u00e0nh vi ti\u00eau d\u00f9ng: du kh\u00e1ch kh\u00f4ng c\u00f2n t\u00ecm ki\u1ebfm \u201cnhi\u1ec1u h\u01a1n\u201d, m\u00e0 t\u00ecm ki\u1ebfm \u00fd ngh\u0129a h\u01a1n<\/strong>.<\/p>\n

            C\u01a1 H\u1ed9i Chi\u1ebfn L\u01b0\u1ee3c C\u1ee7a Vi\u1ec7t Nam<\/strong><\/h5>\n

            S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a Lux Travel DMC c\u0169ng ph\u1ea3n \u00e1nh m\u1ed9t xu h\u01b0\u1edbng l\u1edbn h\u01a1n: Vi\u1ec7t Nam \u0111ang chuy\u1ec3n t\u1eeb \u0111i\u1ec3m \u0111\u1ebfn \u0111\u1ea1i tr\u00e0 sang \u0111i\u1ec3m \u0111\u1ebfn gi\u00e1 tr\u1ecb cao v\u00e0 b\u1ec1n v\u1eefng<\/strong>.<\/p>\n

            V\u1edbi di s\u1ea3n phong ph\u00fa, thi\u00ean nhi\u00ean \u0111a d\u1ea1ng v\u00e0 v\u1ecb th\u1ebf ng\u00e0y c\u00e0ng t\u0103ng, Vi\u1ec7t Nam c\u00f3 c\u01a1 h\u1ed9i tr\u1edf th\u00e0nh m\u1ed9t trung t\u00e2m du l\u1ecbch c\u00f3 tr\u00e1ch nhi\u1ec7m c\u1ee7a khu v\u1ef1c.<\/p>\n

            Tuy nhi\u00ean, \u0111\u1ec3 hi\u1ec7n th\u1ef1c h\u00f3a \u0111i\u1ec1u n\u00e0y, c\u1ea7n nh\u1eefng doanh nghi\u1ec7p ti\u00ean phong\u2014nh\u1eefng \u201csmall giants\u201d c\u00f3 kh\u1ea3 n\u0103ng:<\/p>\n

              \n
            • Thi\u1ebft l\u1eadp ti\u00eau chu\u1ea9n m\u1edbi<\/li>\n
            • \u1ea2nh h\u01b0\u1edfng ch\u00ednh s\u00e1ch<\/li>\n
            • X\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh kinh doanh b\u1ec1n v\u1eefng<\/li>\n<\/ul>\n

              Trong h\u1ec7 sinh th\u00e1i c\u1ee7a LuxGroup\u00ae\u2014bao g\u1ed3m du thuy\u1ec1n, ngh\u1ec7 thu\u1eadt v\u00e0 tr\u1ea3i nghi\u1ec7m v\u0103n h\u00f3a\u2014Lux Travel DMC \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t \u0111\u1ed9ng l\u1ef1c chi\u1ebfn l\u01b0\u1ee3c<\/strong>.<\/p>\n

              \"\"<\/p>\n

              T\u01b0\u01a1ng Lai: Nh\u1ecf H\u01a1n Nh\u01b0ng \u00dd Ngh\u0129a H\u01a1n<\/strong><\/h5>\n

              Khi ng\u00e0nh du l\u1ecbch to\u00e0n c\u1ea7u ti\u1ebfp t\u1ee5c t\u00e1i \u0111\u1ecbnh h\u00ecnh, m\u1ed9t xu h\u01b0\u1edbng r\u00f5 r\u00e0ng \u0111ang n\u1ed5i l\u00ean: t\u01b0\u01a1ng lai kh\u00f4ng thu\u1ed9c v\u1ec1 nh\u1eefng doanh nghi\u1ec7p l\u1edbn nh\u1ea5t, m\u00e0 thu\u1ed9c v\u1ec1 nh\u1eefng doanh nghi\u1ec7p linh ho\u1ea1t, ch\u00e2n th\u1ef1c v\u00e0 c\u00f3 tr\u00e1ch nhi\u1ec7m nh\u1ea5t<\/strong>.<\/p>\n

              M\u00f4 h\u00ecnh \u201csmall giant\u201d c\u1ee7a Lux Travel DMC cho th\u1ea5y m\u1ed9t h\u01b0\u1edbng \u0111i kh\u00e1c: t\u0103ng tr\u01b0\u1edfng b\u1eb1ng chi\u1ec1u s\u00e2u, kh\u00f4ng ph\u1ea3i chi\u1ec1u r\u1ed9ng<\/strong>.<\/p>\n

              V\u00e0 khi doanh nghi\u1ec7p ti\u1ebfn g\u1ea7n h\u01a1n t\u1edbi m\u1ee5c ti\u00eau Net Positive 2030<\/strong>, th\u00f4ng \u0111i\u1ec7p tr\u1edf n\u00ean r\u00f5 r\u00e0ng:<\/p>\n

              T\u01b0\u01a1ng lai c\u1ee7a du l\u1ecbch kh\u00f4ng ph\u1ea3i l\u00e0 nhi\u1ec1u h\u01a1n.
              \nM\u00e0 l\u00e0 t\u1ed1t h\u01a1n.
              \n\u00dd ngh\u0129a h\u01a1n.
              \nC\u00f3 tr\u00e1ch nhi\u1ec7m h\u01a1n.<\/strong><\/p>\n

              T\u1eeb Vi\u1ec7t Nam, m\u1ed9t \u201cng\u01b0\u1eddi kh\u1ed5ng l\u1ed3 t\u00ed hon\u201d \u0111ang \u00e2m th\u1ea7m \u0111\u1ecbnh h\u00ecnh l\u1ea1i c\u00e1ch th\u1ebf gi\u1edbi du l\u1ecbch.<\/p>\n

              \n","protected":false},"excerpt":{"rendered":"

              Khi du l\u1ecbch to\u00e0n c\u1ea7u chuy\u1ec3n d\u1ecbch sang gi\u00e1 tr\u1ecb, Lux Travel DMC n\u1ed5i l\u00ean…<\/p>\n","protected":false},"author":5,"featured_media":26741,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[184,535,545],"tags":[393,1511],"_links":{"self":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/27367"}],"collection":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/comments?post=27367"}],"version-history":[{"count":2,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/27367\/revisions"}],"predecessor-version":[{"id":27369,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/27367\/revisions\/27369"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/media\/26741"}],"wp:attachment":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/media?parent=27367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/categories?post=27367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/tags?post=27367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}