{"id":27465,"date":"2026-05-02T03:38:18","date_gmt":"2026-05-02T03:38:18","guid":{"rendered":"https:\/\/luxgroup.vn\/vietnam-tourism-a-trillion-dong-industry-and-the-question-of-real-value\/"},"modified":"2026-05-02T03:41:39","modified_gmt":"2026-05-02T03:41:39","slug":"du-lich-viet-nam-dong-tien-trieu-ti-va-cau-hoi-ve-gia-tri-that","status":"publish","type":"post","link":"https:\/\/luxgroup.vn\/vi\/du-lich-viet-nam-dong-tien-trieu-ti-va-cau-hoi-ve-gia-tri-that\/","title":{"rendered":"Du l\u1ecbch Vi\u1ec7t Nam: D\u00f2ng ti\u1ec1n tri\u1ec7u t\u1ec9 v\u00e0 c\u00e2u h\u1ecfi v\u1ec1 gi\u00e1 tr\u1ecb th\u1eadt"},"content":{"rendered":"

Ph\u1ea1m H\u00e0 \u2013 Founding President & CEO LuxGroup\u00ae<\/a><\/em><\/p>\n

Khi du l\u1ecbch Vi\u1ec7t Nam v\u01b0\u1ee3t m\u1ed1c doanh thu 1 tri\u1ec7u t\u1ec9 \u0111\u1ed3ng m\u1ed7i n\u0103m, nhi\u1ec1u ng\u01b0\u1eddi coi \u0111\u00f3 l\u00e0 m\u1ed9t c\u1ed9t m\u1ed1c \u0111\u00e1ng t\u1ef1 h\u00e0o. T\u00f4i c\u0169ng v\u1eady. Nh\u01b0ng sau ni\u1ec1m vui, t\u00f4i t\u1ef1 \u0111\u1eb7t ra m\u1ed9t c\u00e2u h\u1ecfi quan tr\u1ecdng h\u01a1n:<\/p>\n

Ch\u00fang ta \u0111ang t\u1ea1o ra gi\u00e1 tr\u1ecb g\u00ec t\u1eeb d\u00f2ng ti\u1ec1n \u0111\u00f3?<\/p>\n

\u0110\u00f4ng kh\u00e1ch ch\u01b0a \u0111\u1ed3ng ngh\u0129a v\u1edbi gi\u00e0u<\/strong><\/h5>\n

Vi\u1ec7t Nam h\u00f4m nay kh\u00f4ng thi\u1ebfu du kh\u00e1ch.<\/p>\n

Th\u1eadm ch\u00ed, ch\u00fang ta \u0111ang \u1edf giai \u0111o\u1ea1n \u201c\u0111\u00f4ng kh\u00e1ch\u201d.<\/p>\n

Nh\u01b0ng n\u1ebfu nh\u00ecn s\u00e2u h\u01a1n, t\u00f4i th\u1ea5y m\u1ed9t ngh\u1ecbch l\u00fd:<\/p>\n

* Kh\u00e1ch \u0111\u1ebfn nhi\u1ec1u, nh\u01b0ng chi ti\u00eau ch\u01b0a cao<\/p>\n

* L\u01b0u tr\u00fa ch\u01b0a d\u00e0i<\/p>\n

* Tr\u1ea3i nghi\u1ec7m ch\u01b0a \u0111\u1ee7 s\u00e2u<\/p>\n

N\u1ebfu ch\u1ec9 d\u1eebng \u1edf \u201c\u0111\u00f4ng kh\u00e1ch\u201d, ch\u00fang ta s\u1ebd m\u00e3i \u0111\u1ee9ng \u1edf ph\u00e2n kh\u00fac th\u1ea5p c\u1ee7a chu\u1ed7i gi\u00e1 tr\u1ecb du l\u1ecbch to\u00e0n c\u1ea7u.<\/p>\n

Tr\u1ea3i nghi\u1ec7m m\u1edbi l\u00e0 \u0111\u01a1n v\u1ecb ti\u1ec1n t\u1ec7 th\u1eadt s\u1ef1<\/strong><\/h5>\n

Trong ng\u00e0nh du l\u1ecbch, ti\u1ec1n kh\u00f4ng \u0111\u1ebfn t\u1eeb s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch.<\/p>\n

Ti\u1ec1n \u0111\u1ebfn t\u1eeb c\u1ea3m x\u00fac m\u00e0 kh\u00e1ch mang v\u1ec1.<\/p>\n

M\u1ed9t du kh\u00e1ch s\u1eb5n s\u00e0ng chi tr\u1ea3 cao kh\u00f4ng ph\u1ea3i v\u00ec ch\u00fang ta qu\u1ea3ng b\u00e1 t\u1ed1t h\u01a1n, m\u00e0 v\u00ec h\u1ecd c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb th\u1eadt.<\/p>\n

T\u00f4i lu\u00f4n nh\u1ea5n m\u1ea1nh:<\/p>\n

Kh\u00f4ng ph\u1ea3i marketing k\u00e9o ti\u1ec1n. Ch\u00ednh tr\u1ea3i nghi\u1ec7m k\u00e9o ti\u1ec1n.<\/p>\n

N\u1ebfu tr\u1ea3i nghi\u1ec7m \u0111\u1ee7 s\u00e2u, \u0111\u1ee7 kh\u00e1c bi\u1ec7t, \u0111\u1ee7 ch\u1ea1m c\u1ea3m x\u00fac \u2013 kh\u00e1ch s\u1ebd t\u1ef1 chi ti\u00eau, t\u1ef1 quay l\u1ea1i, v\u00e0 t\u1ef1 k\u1ec3 c\u00e2u chuy\u1ec7n c\u1ee7a ch\u00fang ta.<\/p>\n

Cu\u1ed9c ch\u01a1i \u0111\u00e3 chuy\u1ec3n t\u1eeb \u201cvolume\u201d sang \u201cvalue\u201d<\/strong><\/h5>\n

Du l\u1ecbch to\u00e0n c\u1ea7u \u0111ang b\u01b0\u1edbc v\u00e0o m\u1ed9t giai \u0111o\u1ea1n m\u1edbi.<\/p>\n

Du kh\u00e1ch kh\u00f4ng c\u00f2n mu\u1ed1n \u201c\u0111i nhi\u1ec1u n\u01a1i nh\u1ea5t c\u00f3 th\u1ec3\u201d.<\/p>\n

H\u1ecd mu\u1ed1n:<\/p>\n

* Hi\u1ec3u s\u00e2u h\u01a1n<\/p>\n

* S\u1ed1ng ch\u1eadm h\u01a1n<\/p>\n

* Tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u01a1n<\/p>\n

\n

H\u1ecd s\u1eb5n s\u00e0ng tr\u1ea3 nhi\u1ec1u ti\u1ec1n h\u01a1n \u2013<\/p>\n

nh\u01b0ng ch\u1ec9 khi h\u00e0nh tr\u00ecnh \u0111\u00f3 c\u00f3 \u00fd ngh\u0129a.<\/p>\n

Vi\u1ec7t Nam \u0111ang \u0111\u1ee9ng tr\u01b0\u1edbc m\u1ed9t c\u01a1 h\u1ed9i l\u1edbn.<\/p>\n

Nh\u01b0ng c\u0169ng \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn:<\/p>\n

Cung du l\u1ecbch c\u1ee7a ch\u00fang ta ch\u01b0a theo k\u1ecbp c\u1ea7u m\u1edbi c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Ch\u00fang ta \u0111ang b\u00e1n t\u00e0i nguy\u00ean, kh\u00f4ng ph\u1ea3i tr\u1ea3i nghi\u1ec7m<\/strong><\/h5>\n

Vi\u1ec7t Nam c\u00f3 l\u1ee3i th\u1ebf m\u00e0 \u00edt qu\u1ed1c gia n\u00e0o c\u00f3 \u0111\u01b0\u1ee3c:<\/p>\n

* 4.000 n\u0103m l\u1ecbch s\u1eed<\/p>\n

* H\u1ec7 th\u1ed1ng s\u00f4ng n\u01b0\u1edbc d\u00e0y \u0111\u1eb7c<\/p>\n

* V\u0103n h\u00f3a phong ph\u00fa, b\u1ea3n s\u1eafc r\u00f5 r\u00e0ng<\/p>\n

Nh\u01b0ng v\u1ea5n \u0111\u1ec1 l\u00e0:<\/p>\n

Ch\u00fang ta \u0111ang b\u00e1n nh\u1eefng g\u00ec m\u00ecnh c\u00f3,\u00a0ch\u1ee9 ch\u01b0a th\u1ef1c s\u1ef1 b\u00e1n nh\u1eefng g\u00ec kh\u00e1ch c\u1ea7n c\u1ea3m nh\u1eadn.<\/p>\n

M\u1ed9t di s\u1ea3n n\u1ebfu ch\u1ec9 \u0111\u1ec3 tham quan th\u00ec gi\u00e1 tr\u1ecb r\u1ea5t th\u1ea5p.<\/p>\n

Nh\u01b0ng n\u1ebfu \u0111\u01b0\u1ee3c k\u1ec3 th\u00e0nh c\u00e2u chuy\u1ec7n, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf th\u00e0nh h\u00e0nh tr\u00ecnh \u2013\u00a0gi\u00e1 tr\u1ecb c\u00f3 th\u1ec3 t\u0103ng l\u00ean g\u1ea5p nhi\u1ec1u l\u1ea7n.<\/p>\n

Luxury kh\u00f4ng c\u00f2n l\u00e0 v\u1eadt ch\u1ea5t \u2013 m\u00e0 l\u00e0 v\u0103n h\u00f3a<\/strong><\/h5>\n

Trong qu\u00e1 kh\u1ee9, luxury g\u1eafn v\u1edbi s\u1ef1 xa x\u1ec9 v\u1eadt ch\u1ea5t. Nh\u01b0ng trong th\u1ebf gi\u1edbi h\u00f4m nay, \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f2n \u0111\u1ee7.<\/p>\n

T\u00f4i tin r\u1eb1ng:<\/p>\n

Luxury is Culture \u2013 Delivering Happiness<\/p>\n

Luxury l\u00e0:<\/p>\n

* M\u1ed9t c\u00e2u chuy\u1ec7n \u0111\u01b0\u1ee3c k\u1ec3 \u0111\u00fang c\u00e1ch<\/p>\n

* M\u1ed9t tr\u1ea3i nghi\u1ec7m ch\u1ea1m v\u00e0o chi\u1ec1u s\u00e2u v\u0103n h\u00f3a<\/p>\n

* M\u1ed9t h\u00e0nh tr\u00ecnh \u0111\u1ec3 hi\u1ec3u m\u1ed9t \u0111\u1ea5t n\u01b0\u1edbc<\/p>\n

\u0110\u00f3 l\u00e0 l\u00fd do ch\u00fang t\u00f4i ch\u1ecdn con \u0111\u01b0\u1eddng kh\u00f3 h\u01a1n: l\u00e0m du l\u1ecbch t\u1eeb v\u0103n h\u00f3a, kh\u00f4ng ch\u1ec9 t\u1eeb t\u00e0i nguy\u00ean.<\/p>\n

D\u00f2ng ti\u1ec1n tri\u1ec7u t\u1ec9 s\u1ebd \u0111i v\u1ec1 \u0111\u00e2u?<\/strong><\/h5>\n

M\u1ed9t ng\u00e0nh c\u00f3 th\u1ec3 t\u1ea1o ra d\u00f2ng ti\u1ec1n l\u1edbn. Nh\u01b0ng n\u1ebfu kh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c \u0111\u00fang, d\u00f2ng ti\u1ec1n \u0111\u00f3 s\u1ebd kh\u00f4ng b\u1ec1n v\u1eefng.<\/p>\n

T\u01b0\u01a1ng lai c\u1ee7a du l\u1ecbch Vi\u1ec7t Nam kh\u00f4ng n\u1eb1m \u1edf vi\u1ec7c:<\/p>\n

* X\u00e2y th\u00eam bao nhi\u00eau kh\u00e1ch s\u1ea1n<\/p>\n

* Hay t\u0103ng th\u00eam bao nhi\u00eau chuy\u1ebfn bay<\/p>\n

M\u00e0 n\u1eb1m \u1edf vi\u1ec7c:<\/p>\n

Ch\u00fang ta thi\u1ebft k\u1ebf \u0111\u01b0\u1ee3c bao nhi\u00eau tr\u1ea3i nghi\u1ec7m c\u00f3 \u00fd ngh\u0129a.<\/p>\n

T\u1eeb \u201c\u0111\u00f4ng kh\u00e1ch\u201d \u0111\u1ebfn \u201c\u0111\u00fang kh\u00e1ch\u201d<\/strong><\/h5>\n

T\u00f4i kh\u00f4ng cho r\u1eb1ng m\u1ee5c ti\u00eau l\u1edbn nh\u1ea5t c\u1ee7a du l\u1ecbch Vi\u1ec7t Nam l\u00e0 \u0111\u00f3n nhi\u1ec1u kh\u00e1ch h\u01a1n.<\/p>\n

M\u1ee5c ti\u00eau \u0111\u00fang ph\u1ea3i l\u00e0:<\/p>\n

* \u0110\u00f3n \u0111\u00fang kh\u00e1ch<\/p>\n

* T\u1ea1o \u0111\u00fang tr\u1ea3i nghi\u1ec7m<\/p>\n

* V\u00e0 gi\u1eef \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb d\u00e0i h\u1ea1n<\/p>\n

M\u1ed9t du kh\u00e1ch hi\u1ec3u Vi\u1ec7t Nam s\u00e2u s\u1eafc\u00a0c\u00f3 gi\u00e1 tr\u1ecb h\u01a1n nhi\u1ec1u so v\u1edbi m\u01b0\u1eddi du kh\u00e1ch ch\u1ec9 \u0111\u1ebfn \u0111\u1ec3 \u201ccheck-in\u201d.<\/p>\n

K\u1ebft lu\u1eadn: Ai t\u1ea1o ra tr\u1ea3i nghi\u1ec7m s\u00e2u h\u01a1n \u2013 ng\u01b0\u1eddi \u0111\u00f3 d\u1eabn d\u1eaft d\u00f2ng ti\u1ec1n<\/strong><\/h5>\n

Vi\u1ec7t Nam \u0111ang \u0111\u1ee9ng tr\u01b0\u1edbc m\u1ed9t c\u01a1 h\u1ed9i l\u1ecbch s\u1eed \u0111\u1ec3 t\u00e1i \u0111\u1ecbnh v\u1ecb ng\u00e0nh du l\u1ecbch.<\/p>\n

N\u1ebfu l\u00e0m \u0111\u00fang, du l\u1ecbch kh\u00f4ng ch\u1ec9 l\u00e0 ng\u00e0nh kinh t\u1ebf ngh\u00ecn t\u1ec9, m\u00e0 c\u00f2n l\u00e0 c\u00f4ng c\u1ee5 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia.<\/p>\n

N\u1ebfu l\u00e0m ch\u01b0a \u0111\u00fang, ch\u00fang ta s\u1ebd m\u00e3i l\u00e0 m\u1ed9t \u0111i\u1ec3m \u0111\u1ebfn \u201cgi\u00e1 r\u1ebb\u201d.<\/p>\n

T\u00f4i tin r\u1eb1ng:<\/p>\n

D\u00f2ng ti\u1ec1n tri\u1ec7u t\u1ec9 kh\u00f4ng \u0111\u1ebfn t\u1eeb kh\u00e1ch \u0111\u00f4ng \u2013 m\u00e0 \u0111\u1ebfn t\u1eeb tr\u1ea3i nghi\u1ec7m s\u00e2u.<\/p>\n

V\u00e0 trong cu\u1ed9c ch\u01a1i m\u1edbi n\u00e0y,\u00a0ai t\u1ea1o ra tr\u1ea3i nghi\u1ec7m s\u00e2u h\u01a1n \u2013 ng\u01b0\u1eddi \u0111\u00f3 s\u1ebd d\u1eabn d\u1eaft d\u00f2ng ti\u1ec1n.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ph\u1ea1m H\u00e0 \u2013 Founding President & CEO LuxGroup\u00ae Khi du l\u1ecbch Vi\u1ec7t Nam v\u01b0\u1ee3t m\u1ed1c…<\/p>\n","protected":false},"author":5,"featured_media":27453,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[184,545],"tags":[299,454],"_links":{"self":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/27465"}],"collection":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/comments?post=27465"}],"version-history":[{"count":2,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/27465\/revisions"}],"predecessor-version":[{"id":27467,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/27465\/revisions\/27467"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/media\/27453"}],"wp:attachment":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/media?parent=27465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/categories?post=27465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/tags?post=27465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}