Chi\u1ebfn tranh, d\u1ecbch b\u1ec7nh, kh\u1ee7ng ho\u1ea3ng n\u0103ng l\u01b0\u1ee3ng hay suy tho\u00e1i kinh t\u1ebf to\u00e0n c\u1ea7u\u2026 m\u1ed7i bi\u1ebfn \u0111\u1ed9ng \u0111\u1ec1u khi\u1ebfn ng\u00e0nh du l\u1ecbch tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng l\u0129nh v\u1ef1c ch\u1ecbu t\u00e1c \u0111\u1ed9ng \u0111\u1ea7u ti\u00ean v\u00e0 n\u1eb7ng n\u1ec1 nh\u1ea5t.<\/p>\n
Nh\u01b0ng c\u0169ng ch\u00ednh trong nh\u1eefng th\u1eddi \u0111i\u1ec3m b\u1ea5t \u1ed5n \u1ea5y, ng\u01b0\u1eddi ta m\u1edbi nh\u00ecn r\u00f5 \u0111\u00e2u l\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i th\u1eadt s\u1ef1 c\u1ee7a m\u1ed9t doanh nghi\u1ec7p.<\/p>\n
Kh\u00f4ng ph\u1ea3i quy m\u00f4.<\/p>\n
Kh\u00f4ng ph\u1ea3i doanh thu.<\/p>\n
C\u00e0ng kh\u00f4ng ch\u1ec9 l\u00e0 l\u1ee3i nhu\u1eadn.<\/p>\n
M\u00e0 l\u00e0 ch\u1eef t\u00edn.<\/p>\n
Trong cu\u1ed9c trao \u0111\u1ed5i m\u1edbi \u0111\u00e2y v\u1edbi Travellive, Ti\u1ebfn s\u0129 Ph\u1ea1m H\u00e0 \u2014 Founding President & CEO c\u1ee7a LuxGroup\u00ae\ufffc \u2014 chia s\u1ebb r\u1eb1ng nhi\u1ec1u doanh nghi\u1ec7p du l\u1ecbch s\u1eb5n s\u00e0ng ch\u1ea5p nh\u1eadn ph\u1ea7n thi\u1ec7t v\u1ec1 m\u00ecnh \u0111\u1ec3 gi\u1eef \u0111\u00fang cam k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng, ngay c\u1ea3 khi chi ph\u00ed v\u1eadn h\u00e0nh t\u0103ng m\u1ea1nh v\u00ec bi\u1ebfn \u0111\u1ed9ng to\u00e0n c\u1ea7u. Travellive\ufffc<\/p>\n
\u0110\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn kinh doanh.<\/p>\n
\u0110\u00f3 l\u00e0 c\u00e1ch m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u t\u1ed3n t\u1ea1i l\u00e2u d\u00e0i.<\/p>\n
Kh\u00e1c v\u1edbi nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c, du l\u1ecbch ph\u1ee5 thu\u1ed9c g\u1ea7n nh\u01b0 ho\u00e0n to\u00e0n v\u00e0o c\u1ea3m x\u00fac v\u00e0 ni\u1ec1m tin.<\/p>\n
Ch\u1ec9 c\u1ea7n m\u1ed9t cu\u1ed9c xung \u0111\u1ed9t x\u1ea3y ra \u1edf \u0111\u00e2u \u0111\u00f3 tr\u00ean th\u1ebf gi\u1edbi, gi\u00e1 d\u1ea7u t\u0103ng, v\u00e9 m\u00e1y bay bi\u1ebfn \u0111\u1ed9ng hay t\u00e2m l\u00fd th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i, h\u00e0nh vi du kh\u00e1ch l\u1eadp t\u1ee9c b\u1ecb \u1ea3nh h\u01b0\u1edfng. Nh\u1eefng chuy\u1ebfn \u0111i b\u1ecb ho\u00e3n. Nh\u1eefng k\u1ebf ho\u1ea1ch b\u1ecb h\u1ee7y. C\u00e1c d\u00f2ng kh\u00e1ch qu\u1ed1c t\u1ebf d\u1ecbch chuy\u1ec3n ngay t\u1ee9c th\u00ec.<\/p>\n
Theo \u00f4ng Ph\u1ea1m H\u00e0, ch\u1ec9 trong th\u1eddi gian ng\u1eafn sau nh\u1eefng bi\u1ebfn \u0111\u1ed9ng \u0111\u1ecba ch\u00ednh tr\u1ecb t\u1ea1i Trung \u0110\u00f4ng, nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 ch\u1ee9ng ki\u1ebfn l\u01b0\u1ee3ng kh\u00e1ch ch\u1eefng l\u1ea1i do t\u00e2m l\u00fd lo ng\u1ea1i b\u1ea5t \u1ed5n to\u00e0n c\u1ea7u.<\/p>\n
\u0110i\u1ec1u \u0111\u00f3 cho th\u1ea5y ng\u00e0nh du l\u1ecbch h\u00f4m nay kh\u00f4ng ch\u1ec9 c\u1ea1nh tranh b\u1eb1ng gi\u00e1 hay s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n b\u1eb1ng kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng tr\u01b0\u1edbc kh\u1ee7ng ho\u1ea3ng.<\/p>\n
V\u00e0 trong giai \u0111o\u1ea1n \u1ea5y, doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i l\u1ef1a ch\u1ecdn:<\/p>\n
Ho\u1eb7c c\u1eaft gi\u1ea3m ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ec3 b\u1ea3o to\u00e0n l\u1ee3i nhu\u1eadn.<\/p>\n
Ho\u1eb7c gi\u1eef cam k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 b\u1ea3o to\u00e0n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n
Ch\u1eef t\u00edn kh\u00f4ng th\u1ec3 \u0111o b\u1eb1ng l\u1ee3i nhu\u1eadn ng\u1eafn h\u1ea1n<\/p>\n
Trong kinh doanh du l\u1ecbch, \u0111i\u1ec1u nguy hi\u1ec3m nh\u1ea5t kh\u00f4ng ph\u1ea3i m\u1ea5t ti\u1ec1n.<\/p>\n
M\u00e0 l\u00e0 m\u1ea5t ni\u1ec1m tin.<\/p>\n
M\u1ed9t v\u1ecb kh\u00e1ch c\u00f3 th\u1ec3 qu\u00ean m\u1ee9c gi\u00e1 tour sau v\u00e0i th\u00e1ng. Nh\u01b0ng h\u1ecd s\u1ebd nh\u1edb r\u1ea5t l\u00e2u c\u00e1ch doanh nghi\u1ec7p \u0111\u1ed1i x\u1eed v\u1edbi m\u00ecnh khi x\u1ea3y ra s\u1ef1 c\u1ed1.<\/p>\n
Gi\u1eef nguy\u00ean gi\u00e1 \u0111\u00e3 cam k\u1ebft d\u00f9 chi ph\u00ed t\u0103ng. H\u1ed7 tr\u1ee3 \u0111\u1ed5i l\u1ecbch thay v\u00ec h\u1ee7y d\u1ecbch v\u1ee5. Ch\u1ee7 \u0111\u1ed9ng \u0111\u1ed3ng h\u00e0nh c\u00f9ng kh\u00e1ch trong giai \u0111o\u1ea1n kh\u00f3 kh\u0103n\u2026 Nh\u1eefng \u0111i\u1ec1u \u1ea5y t\u01b0\u1edfng nh\u1ecf nh\u01b0ng l\u1ea1i ch\u00ednh l\u00e0 n\u1ec1n t\u1ea3ng l\u1edbn nh\u1ea5t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n
\u0110\u1eb7c bi\u1ec7t \u1edf ph\u00e2n kh\u00fac cao c\u1ea5p, n\u01a1i kh\u00e1ch h\u00e0ng kh\u00f4ng mua \u201cm\u1ed9t chuy\u1ebfn \u0111i\u201d, m\u00e0 mua s\u1ef1 an t\u00e2m, s\u1ef1 tinh t\u1ebf v\u00e0 c\u1ea3m gi\u00e1c \u0111\u01b0\u1ee3c t\u00f4n tr\u1ecdng.<\/p>\n
Trong m\u1ed9t th\u1ebf gi\u1edbi \u0111\u1ea7y b\u1ea5t \u1ed5n, ni\u1ec1m tin tr\u1edf th\u00e0nh lo\u1ea1i \u201cxa x\u1ec9 ph\u1ea9m\u201d qu\u00fd gi\u00e1 nh\u1ea5t.<\/p>\n
Sau \u0111\u1ea1i d\u1ecbch v\u00e0 h\u00e0ng lo\u1ea1t bi\u1ebfn \u0111\u1ed9ng kinh t\u1ebf \u2013 ch\u00ednh tr\u1ecb, h\u00e0nh vi du l\u1ecbch to\u00e0n c\u1ea7u c\u0169ng \u0111ang thay \u0111\u1ed5i s\u00e2u s\u1eafc.<\/p>\n
Du kh\u00e1ch ng\u00e0y nay kh\u00f4ng c\u00f2n qu\u00e1 quan t\u00e2m \u0111\u1ebfn s\u1ef1 h\u00e0o nho\u00e1ng ph\u00f4 tr\u01b0\u01a1ng. H\u1ecd t\u00ecm ki\u1ebfm s\u1ef1 ri\u00eang t\u01b0, chi\u1ec1u s\u00e2u v\u0103n h\u00f3a v\u00e0 nh\u1eefng tr\u1ea3i nghi\u1ec7m gi\u00fap t\u00e1i t\u1ea1o c\u1ea3m x\u00fac.<\/p>\n
\u00d4ng Ph\u1ea1m H\u00e0 g\u1ecdi \u0111\u00f3 l\u00e0 \u201cquiet luxury\u201d \u2014 s\u1ef1 sang tr\u1ecdng th\u1ea7m l\u1eb7ng.<\/p>\n
\u0110\u00f3 l\u00e0 khi m\u1ed9t h\u00e0nh tr\u00ecnh ch\u1eadm tr\u00ean v\u1ecbnh bi\u1ec3n hay d\u00f2ng s\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb h\u01a1n m\u1ed9t l\u1ecbch tr\u00ecnh d\u00e0y \u0111\u1eb7c check-in. L\u00e0 khi du kh\u00e1ch mu\u1ed1n \u1edf l\u00e2u h\u01a1n, \u0111i s\u00e2u h\u01a1n v\u00e0 k\u1ebft n\u1ed1i th\u1eadt h\u01a1n v\u1edbi n\u01a1i m\u00ecnh \u0111\u1ebfn.<\/p>\n
Xu h\u01b0\u1edbng \u1ea5y m\u1edf ra c\u01a1 h\u1ed9i r\u1ea5t l\u1edbn cho du l\u1ecbch Vi\u1ec7t Nam.<\/p>\n
B\u1edfi Vi\u1ec7t Nam v\u1eabn c\u00f2n s\u1edf h\u1eefu nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 nhi\u1ec1u qu\u1ed1c gia ph\u00e1t tri\u1ec3n \u0111ang d\u1ea7n \u0111\u00e1nh m\u1ea5t: thi\u00ean nhi\u00ean nguy\u00ean s\u01a1, v\u0103n h\u00f3a s\u1ed1ng \u0111\u1ed9ng v\u00e0 chi\u1ec1u s\u00e2u b\u1ea3n \u0111\u1ecba.<\/p>\n
Nh\u01b0ng \u0111\u1ec3 bi\u1ebfn ti\u1ec1m n\u0103ng th\u00e0nh gi\u00e1 tr\u1ecb th\u1eadt, doanh nghi\u1ec7p ph\u1ea3i x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng s\u1ef1 t\u1eed t\u1ebf v\u00e0 t\u1ea7m nh\u00ecn d\u00e0i h\u1ea1n.<\/p>\n
Nhi\u1ec1u n\u0103m qua, ng\u00e0nh du l\u1ecbch Vi\u1ec7t Nam li\u00ean t\u1ee5c tr\u1ea3i qua nh\u1eefng c\u00fa s\u1ed1c ch\u01b0a t\u1eebng c\u00f3: \u0111\u1ea1i d\u1ecbch Covid-19, kh\u1ee7ng ho\u1ea3ng kinh t\u1ebf, bi\u1ebfn \u0111\u1ed9ng \u0111\u1ecba ch\u00ednh tr\u1ecb, gi\u00e1 nhi\u00ean li\u1ec7u leo thang v\u00e0 \u00e1p l\u1ef1c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u2013 chuy\u1ec3n \u0111\u1ed5i xanh.<\/p>\n
Kh\u00f4ng \u00edt doanh nghi\u1ec7p \u0111\u00e3 ph\u1ea3i \u0111\u00f3ng c\u1eeda. Kh\u00f4ng \u00edt ng\u01b0\u1eddi r\u1eddi b\u1ecf ng\u00e0nh.<\/p>\n
Nh\u01b0ng ch\u00ednh giai \u0111o\u1ea1n \u1ea5y c\u0169ng cho th\u1ea5y m\u1ed9t \u0111i\u1ec1u quan tr\u1ecdng: doanh nghi\u1ec7p c\u00f3 th\u1ec3 nh\u1ecf, nh\u01b0ng n\u1ebfu \u0111\u1ee7 linh ho\u1ea1t v\u00e0 gi\u1eef \u0111\u01b0\u1ee3c uy t\u00edn, h\u1ecd v\u1eabn c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i v\u00e0 ph\u1ee5c h\u1ed3i.<\/p>\n
T\u1eeb sau \u0111\u1ea1i d\u1ecbch, nhi\u1ec1u doanh nghi\u1ec7p du l\u1ecbch Vi\u1ec7t Nam \u0111\u00e3 ch\u1ee7 \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i th\u1ecb tr\u01b0\u1eddng, \u0111a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m, \u0111\u1ea7u t\u01b0 v\u00e0o du l\u1ecbch xanh, wellness travel, tr\u1ea3i nghi\u1ec7m v\u0103n h\u00f3a v\u00e0 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng cao.<\/p>\n
\u0110\u00f3 kh\u00f4ng c\u00f2n l\u00e0 c\u00e2u chuy\u1ec7n \u201cb\u00e1n tour\u201d.<\/p>\n
M\u00e0 l\u00e0 h\u00e0nh tr\u00ecnh x\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng.<\/p>\n
Sau c\u00f9ng, kh\u00e1ch h\u00e0ng s\u1ebd nh\u1edb ai?<\/p>\n
Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y c\u1ea1nh tranh, s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 b\u1ecb sao ch\u00e9p. Gi\u00e1 c\u00f3 th\u1ec3 b\u1ecb ph\u00e1 v\u1ee1. C\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 thay \u0111\u1ed5i r\u1ea5t nhanh.<\/p>\n
Nh\u01b0ng ch\u1eef t\u00edn th\u00ec kh\u00f4ng th\u1ec3 copy.<\/p>\n
M\u1ed9t doanh nghi\u1ec7p gi\u1eef l\u1eddi h\u1ee9a v\u1edbi kh\u00e1ch h\u00e0ng trong l\u00fac kh\u00f3 kh\u0103n th\u01b0\u1eddng t\u1ea1o ra th\u1ee9 m\u1ea1nh h\u01a1n m\u1ecdi chi\u1ebfn d\u1ecbch marketing: s\u1ef1 gi\u1edbi thi\u1ec7u t\u1ef1 nhi\u00ean t\u1eeb ch\u00ednh kh\u00e1ch h\u00e0ng.<\/p>\n
V\u00e0 \u0111\u00f3 m\u1edbi l\u00e0 n\u1ec1n t\u1ea3ng th\u1eadt s\u1ef1 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng.<\/p>\n
Du l\u1ecbch l\u00e0 ng\u00e0nh c\u1ee7a c\u1ea3m x\u00fac.<\/p>\n
M\u00e0 c\u1ea3m x\u00fac lu\u00f4n b\u1eaft \u0111\u1ea7u t\u1eeb ni\u1ec1m tin.<\/p>\n
C\u00f3 th\u1ec3 sau m\u1ed7i cu\u1ed9c kh\u1ee7ng ho\u1ea3ng, nhi\u1ec1u th\u1ee9 s\u1ebd thay \u0111\u1ed5i: h\u00e0nh vi du l\u1ecbch, th\u1ecb tr\u01b0\u1eddng, c\u00f4ng ngh\u1ec7 hay c\u00e1ch v\u1eadn h\u00e0nh doanh nghi\u1ec7p.<\/p>\n
Nh\u01b0ng c\u00f3 m\u1ed9t \u0111i\u1ec1u s\u1ebd kh\u00f4ng bao gi\u1edd c\u0169:<\/p>\n
Trong kinh doanh, \u0111\u1eb7c bi\u1ec7t l\u00e0 du l\u1ecbch, ch\u1eef t\u00edn v\u1eabn lu\u00f4n l\u00e0 t\u00e0i s\u1ea3n l\u1edbn nh\u1ea5t.<\/p>\n","protected":false},"excerpt":{"rendered":"
G\u00f3c nh\u00ecn t\u1eeb c\u00e2u chuy\u1ec7n c\u1ee7a LuxGroup v\u00e0 ng\u00e0nh du l\u1ecbch Vi\u1ec7t Nam Chi\u1ebfn tranh,…<\/p>\n","protected":false},"author":5,"featured_media":27438,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[184,545],"tags":[1265,1522],"_links":{"self":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/27546"}],"collection":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/comments?post=27546"}],"version-history":[{"count":2,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/27546\/revisions"}],"predecessor-version":[{"id":27548,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/27546\/revisions\/27548"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/media\/27438"}],"wp:attachment":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/media?parent=27546"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/categories?post=27546"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/tags?post=27546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}