{"id":27860,"date":"2026-06-17T04:34:33","date_gmt":"2026-06-17T04:34:33","guid":{"rendered":"https:\/\/luxgroup.vn\/leadership-is-not-a-title\/"},"modified":"2026-06-17T04:36:52","modified_gmt":"2026-06-17T04:36:52","slug":"lanh-dao-khong-phai-la-chuc-vu","status":"publish","type":"post","link":"https:\/\/luxgroup.vn\/vi\/lanh-dao-khong-phai-la-chuc-vu\/","title":{"rendered":"L\u00e3nh \u0110\u1ea1o Kh\u00f4ng Ph\u1ea3i L\u00e0 Ch\u1ee9c V\u1ee5"},"content":{"rendered":"<h2 style=\"margin: 0in 0in 11.2pt; text-align: justify;\"><b><span style=\"font-size: 11.0pt; color: black;\">Nh\u1eefng b\u00e0i h\u1ecdc t\u1eeb Harvard v\u00e0 h\u00e0nh tr\u00ecnh ki\u1ebfn t\u1ea1o t\u01b0\u01a1ng lai c\u1ee7a LuxGroup<\/span><\/b><\/h2>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><b><span style=\"color: black;\">Ti\u1ebfn s\u0129 Ph\u1ea1m H\u00e0<\/span><\/b><span style=\"font-size: 7.0pt; color: black;\"><br \/>\n<\/span><b><span style=\"color: black;\">Founder &amp; CEO <a href=\"\/\">LuxGroup<\/a><\/span><\/b><\/p>\n<h5 style=\"margin: 0in 0in 10.5pt; text-align: justify;\"><b><span style=\"font-size: 12.5pt; color: black;\">H\u1ecdc \u0111\u1ec3 l\u00e3nh \u0111\u1ea1o, l\u00e3nh \u0111\u1ea1o \u0111\u1ec3 h\u1ecdc<\/span><\/b><\/h5>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">Sau h\u01a1n hai th\u1eadp k\u1ef7 x\u00e2y d\u1ef1ng LuxGroup t\u1eeb m\u1ed9t doanh nghi\u1ec7p kh\u1edfi nghi\u1ec7p nh\u1ecf tr\u1edf th\u00e0nh m\u1ed9t h\u1ec7 sinh th\u00e1i du l\u1ecbch, kh\u00e1ch s\u1ea1n v\u00e0 du thuy\u1ec1n cao c\u1ea5p c\u1ee7a Vi\u1ec7t Nam, t\u00f4i v\u1eabn lu\u00f4n tin r\u1eb1ng h\u1ecdc t\u1eadp l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh kh\u00f4ng c\u00f3 \u0111i\u1ec3m k\u1ebft th\u00fac. C\u00e0ng \u0111i xa, t\u00f4i c\u00e0ng nh\u1eadn ra r\u1eb1ng kinh nghi\u1ec7m l\u00e0 ng\u01b0\u1eddi th\u1ea7y qu\u00fd gi\u00e1, nh\u01b0ng t\u01b0 duy m\u1edbi ch\u00ednh l\u00e0 \u0111\u1ed9ng l\u1ef1c gi\u00fap ch\u00fang ta ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n trong m\u1ed9t th\u1ebf gi\u1edbi thay \u0111\u1ed5i kh\u00f4ng ng\u1eebng.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">G\u1ea7n \u0111\u00e2y, t\u00f4i ho\u00e0n th\u00e0nh kh\u00f3a h\u1ecdc <i>Exercising Leadership: Foundational Principles<\/i>\u00a0c\u1ee7a Gi\u00e1o s\u01b0 Ronald Heifetz t\u1ea1i Harvard. \u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 kh\u00f3a h\u1ecdc v\u1ec1 k\u1ef9 n\u0103ng qu\u1ea3n tr\u1ecb hay ngh\u1ec7 thu\u1eadt \u0111i\u1ec1u h\u00e0nh doanh nghi\u1ec7p. \u0110\u00f3 l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh kh\u00e1m ph\u00e1 b\u1ea3n ch\u1ea5t c\u1ee7a l\u00e3nh \u0111\u1ea1o, bu\u1ed9c m\u1ed7i ng\u01b0\u1eddi h\u1ecdc ph\u1ea3i \u0111\u1ed1i di\u1ec7n v\u1edbi nh\u1eefng c\u00e2u h\u1ecfi s\u00e2u s\u1eafc v\u1ec1 s\u1ee9 m\u1ec7nh, tr\u00e1ch nhi\u1ec7m v\u00e0 kh\u1ea3 n\u0103ng t\u1ea1o ra s\u1ef1 thay \u0111\u1ed5i c\u00f3 \u00fd ngh\u0129a cho c\u1ed9ng \u0111\u1ed3ng m\u00e0 m\u00ecnh \u0111ang ph\u1ee5c v\u1ee5.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">\u0110i\u1ec1u \u0111\u1ecdng l\u1ea1i m\u1ea1nh m\u1ebd nh\u1ea5t v\u1edbi t\u00f4i l\u00e0 \u0111\u1ecbnh ngh\u0129a ng\u1eafn g\u1ecdn nh\u01b0ng \u0111\u1ea7y s\u1ee9c n\u1eb7ng:<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">\u201cLeadership is the practice of mobilizing people to tackle tough challenges and thrive.\u201d<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">L\u00e3nh \u0111\u1ea1o l\u00e0 ngh\u1ec7 thu\u1eadt huy \u0111\u1ed9ng con ng\u01b0\u1eddi c\u00f9ng \u0111\u1ed1i di\u1ec7n nh\u1eefng th\u00e1ch th\u1ee9c kh\u00f3 kh\u0103n v\u00e0 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd h\u01a1n t\u1eeb ch\u00ednh nh\u1eefng th\u00e1ch th\u1ee9c \u1ea5y.<\/span><\/p>\n<h5 style=\"margin: 0in 0in 10.5pt; text-align: justify;\"><b><span style=\"font-size: 12.5pt; color: black;\">L\u00e3nh \u0111\u1ea1o kh\u00f4ng ph\u1ea3i l\u00e0 quy\u1ec1n l\u1ef1c<\/span><\/b><\/h5>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">Trong suy ngh\u0129 truy\u1ec1n th\u1ed1ng, l\u00e3nh \u0111\u1ea1o th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1eafn li\u1ec1n v\u1edbi ch\u1ee9c danh, quy\u1ec1n h\u1ea1n v\u00e0 v\u1ecb tr\u00ed trong m\u1ed9t t\u1ed5 ch\u1ee9c. Ng\u01b0\u1eddi ta m\u1eb7c nhi\u00ean cho r\u1eb1ng CEO l\u00e0 l\u00e3nh \u0111\u1ea1o, Ch\u1ee7 t\u1ecbch l\u00e0 l\u00e3nh \u0111\u1ea1o, T\u1ed5ng gi\u00e1m \u0111\u1ed1c l\u00e0 l\u00e3nh \u0111\u1ea1o. Tuy nhi\u00ean, Harvard \u0111\u1eb7t ra m\u1ed9t c\u00e2u h\u1ecfi r\u1ea5t \u0111\u00e1ng suy ng\u1eabm: N\u1ebfu quy\u1ec1n l\u1ef1c \u0111\u1ed3ng ngh\u0129a v\u1edbi l\u00e3nh \u0111\u1ea1o, t\u1ea1i sao nhi\u1ec1u t\u1ed5 ch\u1ee9c v\u1eabn th\u1ea5t b\u1ea1i d\u00f9 s\u1edf h\u1eefu nh\u1eefng ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u \u0111\u1ea7y quy\u1ec1n l\u1ef1c?<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">Kh\u00f3a h\u1ecdc gi\u00fap t\u00f4i nh\u00ecn nh\u1eadn r\u00f5 h\u01a1n r\u1eb1ng quy\u1ec1n l\u1ef1c ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5, c\u00f2n l\u00e3nh \u0111\u1ea1o l\u00e0 kh\u1ea3 n\u0103ng t\u1ea1o ra s\u1ef1 chuy\u1ec3n h\u00f3a. Ch\u1ee9c v\u1ee5 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c trao, nh\u01b0ng \u1ea3nh h\u01b0\u1edfng ph\u1ea3i \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng. M\u1ed9t ng\u01b0\u1eddi c\u00f3 th\u1ec3 s\u1edf h\u1eefu quy\u1ec1n l\u1ef1c m\u00e0 kh\u00f4ng t\u1ea1o ra thay \u0111\u1ed5i t\u00edch c\u1ef1c n\u00e0o. Ng\u01b0\u1ee3c l\u1ea1i, nhi\u1ec1u c\u00e1 nh\u00e2n kh\u00f4ng n\u1eafm gi\u1eef v\u1ecb tr\u00ed cao v\u1eabn c\u00f3 th\u1ec3 truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 d\u1eabn d\u1eaft c\u1ed9ng \u0111\u1ed3ng ti\u1ebfn v\u1ec1 ph\u00eda tr\u01b0\u1edbc.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">Nh\u00ecn l\u1ea1i h\u00e0nh tr\u00ecnh c\u1ee7a LuxGroup t\u1eeb n\u0103m 2005, khi ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u v\u1edbi ngu\u1ed3n l\u1ef1c r\u1ea5t h\u1ea1n ch\u1ebf, t\u00f4i hi\u1ec3u r\u1eb1ng \u0111i\u1ec1u gi\u00fap doanh nghi\u1ec7p t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n kh\u00f4ng ph\u1ea3i l\u00e0 quy\u1ec1n l\u1ef1c hay quy m\u00f4. \u0110\u00f3 l\u00e0 ni\u1ec1m tin v\u00e0o m\u1ed9t t\u1ea7m nh\u00ecn kh\u00e1c bi\u1ec7t v\u00e0 s\u1ef1 ki\u00ean tr\u00ec theo \u0111u\u1ed5i nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 m\u00ecnh tin l\u00e0 \u0111\u00fang.<\/span><\/p>\n<h5 style=\"margin: 0in 0in 10.5pt; text-align: justify;\"><b><span style=\"font-size: 12.5pt; color: black;\">B\u00e0i to\u00e1n l\u1edbn nh\u1ea5t th\u01b0\u1eddng kh\u00f4ng ph\u1ea3i l\u00e0 k\u1ef9 thu\u1eadt<\/span><\/b><\/h5>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">M\u1ed9t trong nh\u1eefng kh\u00e1i ni\u1ec7m quan tr\u1ecdng nh\u1ea5t c\u1ee7a Ronald Heifetz l\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa <i>Technical Problems<\/i>\u00a0v\u00e0 <i>Adaptive Challenges<\/i>. Nh\u1eefng v\u1ea5n \u0111\u1ec1 k\u1ef9 thu\u1eadt c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft b\u1eb1ng chuy\u00ean m\u00f4n, quy tr\u00ecnh v\u00e0 kinh nghi\u1ec7m. Trong khi \u0111\u00f3, nh\u1eefng th\u00e1ch th\u1ee9c th\u00edch nghi \u0111\u00f2i h\u1ecfi con ng\u01b0\u1eddi ph\u1ea3i thay \u0111\u1ed5i c\u00e1ch ngh\u0129, c\u00e1ch l\u00e0m v\u00e0 \u0111\u00f4i khi c\u1ea3 nh\u1eefng ni\u1ec1m tin \u0111\u00e3 \u0103n s\u00e2u trong v\u0103n h\u00f3a t\u1ed5 ch\u1ee9c.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">\u0110\u00f3ng m\u1ed9t con t\u00e0u m\u1edbi l\u00e0 v\u1ea5n \u0111\u1ec1 k\u1ef9 thu\u1eadt. Thi\u1ebft k\u1ebf m\u1ed9t s\u1ea3n ph\u1ea9m du l\u1ecbch m\u1edbi l\u00e0 v\u1ea5n \u0111\u1ec1 k\u1ef9 thu\u1eadt. X\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 th\u1ed1ng qu\u1ea3n tr\u1ecb hi\u1ec7n \u0111\u1ea1i c\u0169ng l\u00e0 v\u1ea5n \u0111\u1ec1 k\u1ef9 thu\u1eadt. Nh\u01b0ng chuy\u1ec3n \u0111\u1ed5i t\u1eeb m\u1ed9t c\u00f4ng ty du l\u1ecbch th\u00e0nh m\u1ed9t House of Brands, x\u00e2y d\u1ef1ng v\u0103n h\u00f3a \u201cLuxury is Culture\u201d hay chu\u1ea9n b\u1ecb th\u1ebf h\u1ec7 l\u00e3nh \u0111\u1ea1o k\u1ebf ti\u1ebfp l\u1ea1i l\u00e0 nh\u1eefng th\u00e1ch th\u1ee9c th\u00edch nghi.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">\u0110\u00f3 l\u00e0 nh\u1eefng b\u00e0i to\u00e1n kh\u00f4ng c\u00f3 s\u1eb5n \u0111\u00e1p \u00e1n. Kh\u00f4ng ai c\u00f3 th\u1ec3 gi\u1ea3i thay ch\u00fang ta. Ch\u00fang \u0111\u00f2i h\u1ecfi s\u1ef1 h\u1ecdc h\u1ecfi li\u00ean t\u1ee5c, kh\u1ea3 n\u0103ng th\u1eed nghi\u1ec7m v\u00e0 tinh th\u1ea7n s\u1eb5n s\u00e0ng thay \u0111\u1ed5i. V\u00e0 ch\u00ednh nh\u1eefng th\u00e1ch th\u1ee9c nh\u01b0 v\u1eady m\u1edbi th\u1ef1c s\u1ef1 \u0111\u1ecbnh h\u00ecnh t\u01b0\u01a1ng lai c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c.<\/span><\/p>\n<h5 style=\"margin: 0in 0in 10.5pt; text-align: justify;\"><b><span style=\"font-size: 12.5pt; color: black;\">Con ng\u01b0\u1eddi kh\u00f4ng ch\u1ed1ng l\u1ea1i thay \u0111\u1ed5i<\/span><\/b><\/h5>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">M\u1ed9t trong nh\u1eefng c\u00e2u n\u00f3i khi\u1ebfn t\u00f4i suy ngh\u0129 nhi\u1ec1u nh\u1ea5t trong kh\u00f3a h\u1ecdc l\u00e0:<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">\u201cPeople do not resist change. They resist loss.\u201d<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">Con ng\u01b0\u1eddi kh\u00f4ng ch\u1ed1ng l\u1ea1i thay \u0111\u1ed5i. H\u1ecd ch\u1ed1ng l\u1ea1i nh\u1eefng m\u1ea5t m\u00e1t m\u00e0 thay \u0111\u1ed5i c\u00f3 th\u1ec3 mang \u0111\u1ebfn.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">Khi m\u1ed9t doanh nghi\u1ec7p chuy\u1ec3n \u0111\u1ed5i, \u0111i\u1ec1u nh\u00e2n vi\u00ean lo l\u1eafng kh\u00f4ng ph\u1ea3i l\u00e0 ph\u1ea7n m\u1ec1m m\u1edbi hay quy tr\u00ecnh m\u1edbi. H\u1ecd lo s\u1ee3 m\u1ea5t \u0111i v\u1ecb tr\u00ed quen thu\u1ed9c, m\u1ea5t \u0111i c\u1ea3m gi\u00e1c an to\u00e0n, m\u1ea5t \u0111i n\u0103ng l\u1ef1c t\u1eebng gi\u00fap h\u1ecd th\u00e0nh c\u00f4ng trong qu\u00e1 kh\u1ee9. \u0110\u00f3 l\u00e0 ph\u1ea3n \u1ee9ng r\u1ea5t t\u1ef1 nhi\u00ean c\u1ee7a con ng\u01b0\u1eddi tr\u01b0\u1edbc s\u1ef1 b\u1ea5t \u0111\u1ecbnh.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">Trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n c\u1ee7a LuxGroup, t\u00f4i \u0111\u00e3 nhi\u1ec1u l\u1ea7n ch\u1ee9ng ki\u1ebfn \u0111i\u1ec1u n\u00e0y. M\u1ed7i b\u01b0\u1edbc chuy\u1ec3n m\u00ecnh \u0111\u1ec1u \u0111i k\u00e8m v\u1edbi s\u1ef1 b\u0103n kho\u0103n, lo l\u1eafng v\u00e0 \u0111\u00f4i khi l\u00e0 ph\u1ea3n kh\u00e1ng. B\u00e0i h\u1ecdc t\u00f4i r\u00fat ra l\u00e0 l\u00e3nh \u0111\u1ea1o kh\u00f4ng ph\u1ea3i \u00e9p bu\u1ed9c m\u1ecdi ng\u01b0\u1eddi thay \u0111\u1ed5i. L\u00e3nh \u0111\u1ea1o l\u00e0 th\u1ea5u hi\u1ec3u nh\u1eefng m\u1ea5t m\u00e1t \u0111\u00f3, t\u00f4n tr\u1ecdng ch\u00fang v\u00e0 \u0111\u1ed3ng h\u00e0nh c\u00f9ng m\u1ecdi ng\u01b0\u1eddi tr\u00ean h\u00e0nh tr\u00ecnh th\u00edch nghi.<\/span><\/p>\n<h5 style=\"margin: 0in 0in 10.5pt; text-align: justify;\"><b><span style=\"font-size: 12.5pt; color: black;\">H\u00e3y b\u01b0\u1edbc l\u00ean ban c\u00f4ng<\/span><\/b><\/h5>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">Kh\u00e1i ni\u1ec7m n\u1ed5i ti\u1ebfng nh\u1ea5t c\u1ee7a Ronald Heifetz c\u00f3 l\u1ebd l\u00e0 \u201cGet on the Balcony\u201d. \u00d4ng s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh m\u1ed9t s\u00e0n nh\u1ea3y v\u00e0 m\u1ed9t ban c\u00f4ng \u0111\u1ec3 m\u00f4 t\u1ea3 c\u00e1ch l\u00e3nh \u0111\u1ea1o c\u1ea7n quan s\u00e1t h\u1ec7 th\u1ed1ng. Khi \u0111ang \u1edf tr\u00ean s\u00e0n nh\u1ea3y, ch\u00fang ta ch\u1ec9 nh\u00ecn th\u1ea5y nh\u1eefng ng\u01b0\u1eddi xung quanh. Nh\u01b0ng khi b\u01b0\u1edbc l\u00ean ban c\u00f4ng, ch\u00fang ta c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y to\u00e0n b\u1ed9 b\u1ee9c tranh.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">Trong vai tr\u00f2 l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p, t\u00f4i nh\u1eadn ra r\u1eb1ng nhi\u1ec1u sai l\u1ea7m kh\u00f4ng \u0111\u1ebfn t\u1eeb vi\u1ec7c h\u00e0nh \u0111\u1ed9ng ch\u01b0a \u0111\u1ee7 nhanh, m\u00e0 \u0111\u1ebfn t\u1eeb vi\u1ec7c quan s\u00e1t ch\u01b0a \u0111\u1ee7 s\u00e2u. Ch\u00fang ta qu\u00e1 t\u1eadp trung v\u00e0o nh\u1eefng c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y \u0111\u1ebfn m\u1ee9c qu\u00ean nh\u00ecn to\u00e0n b\u1ed9 h\u1ec7 th\u1ed1ng v\u00e0 nh\u1eefng l\u1ef1c t\u00e1c \u0111\u1ed9ng \u0111ang v\u1eadn h\u00e0nh ph\u00eda sau.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">B\u00e0i h\u1ecdc quan tr\u1ecdng nh\u1ea5t l\u00e0 ph\u1ea3i li\u00ean t\u1ee5c di chuy\u1ec3n gi\u1eefa hai tr\u1ea1ng th\u00e1i: h\u00e0nh \u0111\u1ed9ng v\u00e0 suy ng\u1eabm, tham gia v\u00e0 quan s\u00e1t, th\u1ef1c thi v\u00e0 ph\u1ea3n t\u01b0. Ch\u00ednh kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i \u0111\u00f3 gi\u00fap nh\u00e0 l\u00e3nh \u0111\u1ea1o \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh \u0111\u00fang \u0111\u1eafn h\u01a1n trong d\u00e0i h\u1ea1n.<\/span><\/p>\n<h5 style=\"margin: 0in 0in 10.5pt; text-align: justify;\"><b><span style=\"font-size: 12.5pt; color: black;\">Ni\u1ec1m tin l\u00e0 t\u00e0i s\u1ea3n l\u1edbn nh\u1ea5t<\/span><\/b><\/h5>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">Harvard \u0111\u1ecbnh ngh\u0129a ni\u1ec1m tin b\u1eb1ng m\u1ed9t c\u00f4ng th\u1ee9c r\u1ea5t \u0111\u01a1n gi\u1ea3n:<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><b><span style=\"color: black;\">Trust = Values + Competence<\/span><\/b><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">Ni\u1ec1m tin \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u1eeb gi\u00e1 tr\u1ecb v\u00e0 n\u0103ng l\u1ef1c.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">N\u1ebfu m\u1ed9t ng\u01b0\u1eddi r\u1ea5t gi\u1ecfi nh\u01b0ng kh\u00f4ng c\u00f3 \u0111\u1ea1o \u0111\u1ee9c, ch\u00fang ta s\u1ebd kh\u00f4ng tin h\u1ecd. N\u1ebfu m\u1ed9t ng\u01b0\u1eddi r\u1ea5t t\u1eed t\u1ebf nh\u01b0ng thi\u1ebfu n\u0103ng l\u1ef1c, ch\u00fang ta c\u0169ng kh\u00f3 c\u00f3 th\u1ec3 trao cho h\u1ecd tr\u00e1ch nhi\u1ec7m l\u1edbn. Ch\u1ec9 khi gi\u00e1 tr\u1ecb v\u00e0 n\u0103ng l\u1ef1c c\u00f9ng hi\u1ec7n di\u1ec7n, ni\u1ec1m tin m\u1edbi \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh v\u00e0 duy tr\u00ec b\u1ec1n v\u1eefng.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">Trong ng\u00e0nh d\u1ecbch v\u1ee5 cao c\u1ea5p, \u0111i\u1ec1u n\u00e0y c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng. Kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 mua m\u1ed9t chuy\u1ebfn \u0111i hay m\u1ed9t cabin tr\u00ean du thuy\u1ec1n. H\u1ecd mua s\u1ef1 an t\u00e2m, s\u1ef1 tin c\u1eady v\u00e0 c\u1ea3m gi\u00e1c \u0111\u01b0\u1ee3c ch\u0103m s\u00f3c. Sau h\u01a1n hai m\u01b0\u01a1i n\u0103m, t\u00f4i tin r\u1eb1ng t\u00e0i s\u1ea3n qu\u00fd gi\u00e1 nh\u1ea5t c\u1ee7a LuxGroup kh\u00f4ng ph\u1ea3i l\u00e0 \u0111\u1ed9i t\u00e0u, kh\u00e1ch s\u1ea1n hay v\u0103n ph\u00f2ng, m\u00e0 l\u00e0 ni\u1ec1m tin m\u00e0 kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c v\u00e0 \u0111\u1ed3ng nghi\u1ec7p \u0111\u00e3 d\u00e0nh cho ch\u00fang t\u00f4i.<\/span><\/p>\n<h5 style=\"margin: 0in 0in 10.5pt; text-align: justify;\"><b><span style=\"font-size: 12.5pt; color: black;\">Xung \u0111\u1ed9t kh\u00f4ng ph\u1ea3i l\u00e0 k\u1ebb th\u00f9<\/span><\/b><\/h5>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">Trong v\u0103n h\u00f3a \u00c1 \u0110\u00f4ng, nhi\u1ec1u ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng n\u00e9 tr\u00e1nh xung \u0111\u1ed9t. Ch\u00fang ta th\u01b0\u1eddng cho r\u1eb1ng \u0111\u1ed3ng thu\u1eadn l\u00e0 d\u1ea5u hi\u1ec7u c\u1ee7a th\u00e0nh c\u00f4ng v\u00e0 b\u1ea5t \u0111\u1ed3ng l\u00e0 \u0111i\u1ec1u c\u1ea7n lo\u1ea1i b\u1ecf. Tuy nhi\u00ean, Harvard l\u1ea1i \u0111\u01b0a ra m\u1ed9t g\u00f3c nh\u00ecn ho\u00e0n to\u00e0n kh\u00e1c: xung \u0111\u1ed9t l\u00e0 ngu\u1ed3n n\u0103ng l\u01b0\u1ee3ng c\u1ee7a h\u1ecdc t\u1eadp v\u00e0 \u0111\u1ed5i m\u1edbi.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">Nh\u1eefng \u00fd t\u01b0\u1edfng \u0111\u1ed9t ph\u00e1 hi\u1ebfm khi xu\u1ea5t hi\u1ec7n trong m\u00f4i tr\u01b0\u1eddng m\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u ngh\u0129 gi\u1ed1ng nhau. Ch\u00ednh s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 g\u00f3c nh\u00ecn, l\u1ee3i \u00edch v\u00e0 kinh nghi\u1ec7m m\u1edbi t\u1ea1o ra \u0111\u1ed9ng l\u1ef1c cho s\u00e1ng t\u1ea1o. \u0110i\u1ec1u quan tr\u1ecdng kh\u00f4ng ph\u1ea3i l\u00e0 lo\u1ea1i b\u1ecf xung \u0111\u1ed9t, m\u00e0 l\u00e0 \u0111i\u1ec1u ph\u1ed1i n\u00f3 theo c\u00e1ch x\u00e2y d\u1ef1ng v\u00e0 t\u00edch c\u1ef1c.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">T\u00f4i nh\u1eadn ra r\u1eb1ng vai tr\u00f2 c\u1ee7a ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o kh\u00f4ng ph\u1ea3i l\u00e0 d\u1eadp t\u1eaft m\u1ecdi b\u1ea5t \u0111\u1ed3ng. Nhi\u1ec7m v\u1ee5 c\u1ee7a h\u1ecd l\u00e0 t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng \u0111\u1ee7 an to\u00e0n \u0111\u1ec3 nh\u1eefng quan \u0111i\u1ec3m kh\u00e1c nhau \u0111\u01b0\u1ee3c l\u1eafng nghe v\u00e0 chuy\u1ec3n h\u00f3a th\u00e0nh nh\u1eefng gi\u1ea3i ph\u00e1p t\u1ed1t h\u01a1n cho t\u1ed5 ch\u1ee9c.<\/span><\/p>\n<h5 style=\"margin: 0in 0in 10.5pt; text-align: justify;\"><b><span style=\"font-size: 12.5pt; color: black;\">\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t l\u00e0 \u0111i\u1ec1u \u0111\u1ec3 l\u1ea1i<\/span><\/b><\/h5>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">\u1ede ph\u1ea7n cu\u1ed1i kh\u00f3a h\u1ecdc, Ronald Heifetz y\u00eau c\u1ea7u h\u1ecdc vi\u00ean l\u1eadp hai danh s\u00e1ch. Danh s\u00e1ch th\u1ee9 nh\u1ea5t l\u00e0 nh\u1eefng \u0111i\u1ec1u ch\u00fang ta mu\u1ed1n c\u00f3: th\u00e0nh c\u00f4ng, danh ti\u1ebfng, quy\u1ec1n l\u1ef1c, c\u1ee7a c\u1ea3i. Danh s\u00e1ch th\u1ee9 hai l\u00e0 nh\u1eefng \u0111i\u1ec1u ch\u00fang ta mu\u1ed1n \u0111\u1ec3 l\u1ea1i: gi\u00e1 tr\u1ecb, \u1ea3nh h\u01b0\u1edfng, \u00fd ngh\u0129a v\u00e0 di s\u1ea3n.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">B\u00e0i t\u1eadp t\u01b0\u1edfng ch\u1eebng \u0111\u01a1n gi\u1ea3n n\u00e0y khi\u1ebfn t\u00f4i suy ngh\u0129 r\u1ea5t nhi\u1ec1u. Khi nh\u00ecn l\u1ea1i cu\u1ed9c \u0111\u1eddi, \u0111i\u1ec1u khi\u1ebfn ch\u00fang ta t\u1ef1 h\u00e0o nh\u1ea5t c\u00f3 l\u1ebd kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng g\u00ec m\u00ecnh s\u1edf h\u1eefu. \u0110i\u1ec1u c\u00f2n l\u1ea1i l\u00e2u d\u00e0i h\u01a1n l\u00e0 nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 ch\u00fang ta \u0111\u00e3 g\u00f3p ph\u1ea7n t\u1ea1o ra cho ng\u01b0\u1eddi kh\u00e1c.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">\u0110\u1ed1i v\u1edbi t\u00f4i, \u0111\u00f3 l\u00e0 nh\u1eefng nh\u00e2n vi\u00ean tr\u01b0\u1edfng th\u00e0nh c\u00f9ng LuxGroup, nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u00e1ng nh\u1edb, nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t Nam \u0111\u01b0\u1ee3c qu\u1ed1c t\u1ebf ghi nh\u1eadn v\u00e0 nh\u1eefng \u0111\u00f3ng g\u00f3p cho s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a ng\u00e0nh du l\u1ecbch. \u0110\u00f3 m\u1edbi l\u00e0 nh\u1eefng th\u00e0nh qu\u1ea3 c\u00f3 \u00fd ngh\u0129a l\u00e2u d\u00e0i.<\/span><\/p>\n<h5 style=\"margin: 0in 0in 10.5pt; text-align: justify;\"><b><span style=\"font-size: 12.5pt; color: black;\">H\u00e0nh tr\u00ecnh ph\u00eda tr\u01b0\u1edbc<\/span><\/b><\/h5>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">LuxGroup \u0111ang b\u01b0\u1edbc v\u00e0o m\u1ed9t ch\u01b0\u01a1ng ph\u00e1t tri\u1ec3n m\u1edbi v\u1edbi nhi\u1ec1u c\u01a1 h\u1ed9i v\u00e0 c\u0169ng kh\u00f4ng \u00edt th\u00e1ch th\u1ee9c. T\u1eeb du l\u1ecbch sang du thuy\u1ec1n, t\u1eeb m\u1ed9t doanh nghi\u1ec7p s\u00e1ng l\u1eadp sang m\u1ed9t \u0111\u1ecbnh ch\u1ebf b\u1ec1n v\u1eefng, t\u1eeb th\u00e0nh c\u00f4ng hi\u1ec7n t\u1ea1i h\u01b0\u1edbng t\u1edbi t\u1ea7m nh\u00ecn Vietnam Waterways 2045, ch\u00fang t\u00f4i hi\u1ec3u r\u1eb1ng nh\u1eefng b\u00e0i to\u00e1n ph\u00eda tr\u01b0\u1edbc s\u1ebd kh\u00f4ng ch\u1ec9 l\u00e0 nh\u1eefng v\u1ea5n \u0111\u1ec1 k\u1ef9 thu\u1eadt.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">\u0110\u00f3 l\u00e0 nh\u1eefng th\u00e1ch th\u1ee9c th\u00edch nghi \u0111\u00f2i h\u1ecfi s\u1ef1 h\u1ecdc h\u1ecfi li\u00ean t\u1ee5c, kh\u1ea3 n\u0103ng thay \u0111\u1ed5i v\u00e0 tinh th\u1ea7n d\u00e1m \u0111\u1ed1i di\u1ec7n v\u1edbi nh\u1eefng c\u00e2u h\u1ecfi kh\u00f3. Ch\u00fang \u0111\u00f2i h\u1ecfi m\u1ed7i th\u00e0nh vi\u00ean trong t\u1ed5 ch\u1ee9c ph\u1ea3i c\u00f9ng nhau tr\u01b0\u1edfng th\u00e0nh, c\u00f9ng nhau x\u00e2y d\u1ef1ng nh\u1eefng n\u0103ng l\u1ef1c m\u1edbi \u0111\u1ec3 th\u00edch \u1ee9ng v\u1edbi t\u01b0\u01a1ng lai.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">T\u00f4i kh\u00e9p l\u1ea1i kh\u00f3a h\u1ecdc Harvard v\u1edbi m\u1ed9t ni\u1ec1m tin s\u00e2u s\u1eafc h\u01a1n bao gi\u1edd h\u1ebft r\u1eb1ng l\u00e3nh \u0111\u1ea1o kh\u00f4ng ph\u1ea3i l\u00e0 vi\u1ec7c \u0111i tr\u01b0\u1edbc \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi \u0111i theo. L\u00e3nh \u0111\u1ea1o l\u00e0 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi c\u00f9ng ti\u1ebfn v\u1ec1 ph\u00eda tr\u01b0\u1edbc. V\u00e0 th\u00e0nh c\u00f4ng l\u1edbn nh\u1ea5t c\u1ee7a m\u1ed9t nh\u00e0 l\u00e3nh \u0111\u1ea1o kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng g\u00ec m\u00ecnh \u0111\u1ea1t \u0111\u01b0\u1ee3c, m\u00e0 l\u00e0 nh\u1eefng g\u00ec m\u00ecnh truy\u1ec1n l\u1ea1i cho th\u1ebf h\u1ec7 k\u1ebf ti\u1ebfp.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">\u0110\u00f3 c\u0169ng ch\u00ednh l\u00e0 h\u00e0nh tr\u00ecnh m\u00e0 ch\u00fang t\u00f4i \u0111ang theo \u0111u\u1ed5i m\u1ed7i ng\u00e0y t\u1ea1i LuxGroup.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-27260\" src=\"https:\/\/luxgroup.vn\/wp-content\/uploads\/2026\/03\/Vietnams-Travel-Brand-Redefining-Integrated-6.jpg\" alt=\"\" width=\"1536\" height=\"1024\" srcset=\"https:\/\/luxgroup.vn\/wp-content\/uploads\/2026\/03\/Vietnams-Travel-Brand-Redefining-Integrated-6.jpg 1536w, https:\/\/luxgroup.vn\/wp-content\/uploads\/2026\/03\/Vietnams-Travel-Brand-Redefining-Integrated-6-840x560.jpg 840w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><b><span style=\"color: black;\">Luxury is Culture.<\/span><\/b><span style=\"font-size: 7.0pt; color: black;\"><br \/>\n<\/span><b><span style=\"color: black;\">Delivering Happiness.<\/span><\/b><span style=\"font-size: 7.0pt; color: black;\"><br \/>\n<\/span><b><span style=\"color: black;\">Creating Legacy.<\/span><\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nh\u1eefng b\u00e0i h\u1ecdc t\u1eeb Harvard v\u00e0 h\u00e0nh tr\u00ecnh ki\u1ebfn t\u1ea1o t\u01b0\u01a1ng lai c\u1ee7a LuxGroup Ti\u1ebfn&hellip;<\/p>\n","protected":false},"author":5,"featured_media":27650,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[184,588,545],"tags":[498,1536],"_links":{"self":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/27860"}],"collection":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/comments?post=27860"}],"version-history":[{"count":0,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/27860\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/media\/27650"}],"wp:attachment":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/media?parent=27860"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/categories?post=27860"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/tags?post=27860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}