{"id":27927,"date":"2026-06-23T02:01:42","date_gmt":"2026-06-23T02:01:42","guid":{"rendered":"https:\/\/luxgroup.vn\/?p=27927"},"modified":"2026-06-23T02:06:08","modified_gmt":"2026-06-23T02:06:08","slug":"lanh-dao-vi-muc-dich-nhung-dieu-harvard-day-toi-ve-tao-gia-tri-cong-va-hanh-trinh-xay-dung-luxgroup","status":"publish","type":"post","link":"https:\/\/luxgroup.vn\/vi\/lanh-dao-vi-muc-dich-nhung-dieu-harvard-day-toi-ve-tao-gia-tri-cong-va-hanh-trinh-xay-dung-luxgroup\/","title":{"rendered":"L\u00e3nh \u0110\u1ea1o V\u00ec M\u1ee5c \u0110\u00edch: Nh\u1eefng \u0110i\u1ec1u Harvard D\u1ea1y T\u00f4i V\u1ec1 T\u1ea1o Gi\u00e1 Tr\u1ecb C\u00f4ng V\u00e0 H\u00e0nh Tr\u00ecnh X\u00e2y D\u1ef1ng LuxGroup\u00ae"},"content":{"rendered":"

TS. Ph\u1ea1m H\u00e0<\/span><\/b>
\n<\/span>Founder & CEO LuxGroup\u00ae<\/a><\/span>
\n<\/span>Luxury is Culture\u00ae | Delivering Happiness\u00ae<\/span><\/p>\n

Khi b\u1eaft \u0111\u1ea7u kh\u00f3a h\u1ecdc Leadership for Purposeful Change: Creating Public Value<\/i>\u00a0c\u1ee7a Harvard, t\u00f4i ngh\u0129 m\u00ecnh s\u1ebd h\u1ecdc th\u00eam m\u1ed9t v\u00e0i c\u00f4ng c\u1ee5 qu\u1ea3n tr\u1ecb m\u1edbi. Nh\u01b0ng c\u00e0ng \u0111i s\u00e2u v\u00e0o ch\u01b0\u01a1ng tr\u00ecnh, t\u00f4i c\u00e0ng nh\u1eadn ra \u0111\u00e2y kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t kh\u00f3a h\u1ecdc v\u1ec1 l\u00e3nh \u0111\u1ea1o. \u0110\u00f3 l\u00e0 h\u00e0nh tr\u00ecnh nh\u00ecn l\u1ea1i ch\u00ednh m\u00ecnh, nh\u00ecn l\u1ea1i doanh nghi\u1ec7p c\u1ee7a m\u00ecnh v\u00e0 quan tr\u1ecdng h\u01a1n l\u00e0 nh\u00ecn l\u1ea1i \u00fd ngh\u0129a c\u1ee7a nh\u1eefng \u0111i\u1ec1u m\u00ecnh \u0111ang theo \u0111u\u1ed5i.<\/span><\/p>\n

Trong h\u01a1n 20 n\u0103m qua, t\u00f4i \u0111\u00e3 d\u00e0nh ph\u1ea7n l\u1edbn cu\u1ed9c \u0111\u1eddi cho du l\u1ecbch. T\u1eeb m\u1ed9t h\u01b0\u1edbng d\u1eabn vi\u00ean, m\u1ed9t nh\u00e0 s\u00e1ng l\u1eadp doanh nghi\u1ec7p \u0111\u1ebfn ng\u01b0\u1eddi \u0111i\u1ec1u h\u00e0nh m\u1ed9t h\u1ec7 sinh th\u00e1i du l\u1ecbch v\u00e0 du thuy\u1ec1n, t\u00f4i lu\u00f4n tin r\u1eb1ng du l\u1ecbch c\u00f3 th\u1ec3 l\u00e0m cho cu\u1ed9c s\u1ed1ng t\u1ed1t \u0111\u1eb9p h\u01a1n. Tuy nhi\u00ean, Harvard gi\u00fap t\u00f4i g\u1ecdi t\u00ean ni\u1ec1m tin \u0111\u00f3 b\u1eb1ng m\u1ed9t kh\u00e1i ni\u1ec7m r\u00f5 r\u00e0ng h\u01a1n: Public Value \u2013 Gi\u00e1 tr\u1ecb c\u00f4ng<\/b>.<\/span><\/p>\n

Theo Gi\u00e1o s\u01b0 Mark Moore c\u1ee7a Harvard Kennedy School, l\u00e3nh \u0111\u1ea1o kh\u00f4ng ch\u1ec9 l\u00e0 qu\u1ea3n l\u00fd ngu\u1ed3n l\u1ef1c hay t\u1ea1o ra l\u1ee3i nhu\u1eadn. L\u00e3nh \u0111\u1ea1o l\u00e0 h\u00e0nh \u0111\u1ed9ng nh\u1eb1m c\u1ea3i thi\u1ec7n nh\u1eefng \u0111i\u1ec1u ki\u1ec7n s\u1ed1ng c\u1ee7a con ng\u01b0\u1eddi v\u00e0 x\u00e3 h\u1ed9i. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 n\u00e2ng cao ph\u00fac l\u1ee3i, t\u1ea1o c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n, b\u1ea3o v\u1ec7 ph\u1ea9m gi\u00e1 con ng\u01b0\u1eddi, th\u00fac \u0111\u1ea9y c\u00f4ng b\u1eb1ng hay g\u00ecn gi\u1eef nh\u1eefng gi\u00e1 tr\u1ecb v\u0103n h\u00f3a cho th\u1ebf h\u1ec7 t\u01b0\u01a1ng lai.<\/span><\/p>\n

T\u00f4i nh\u1eadn ra r\u1eb1ng t\u1eeb nh\u1eefng ng\u00e0y \u0111\u1ea7u th\u00e0nh l\u1eadp Luxury Travel cho \u0111\u1ebfn khi x\u00e2y d\u1ef1ng Heritage Cruises\u00ae<\/strong><\/a>, Emperor Cruises\u00ae<\/strong> <\/a>v\u00e0 g\u1ea7n \u0111\u00e2y l\u00e0 Amiral Cruises for Presidents\u00ae<\/strong><\/a>, \u0111i\u1ec1u th\u00f4i th\u00fac t\u00f4i kh\u00f4ng ch\u1ec9 l\u00e0 ph\u00e1t tri\u1ec3n m\u1ed9t doanh nghi\u1ec7p th\u00e0nh c\u00f4ng. \u0110i\u1ec1u t\u00f4i th\u1ef1c s\u1ef1 mu\u1ed1n l\u00e0m l\u00e0 k\u1ec3 c\u00e2u chuy\u1ec7n Vi\u1ec7t Nam v\u1edbi th\u1ebf gi\u1edbi, b\u1ea3o t\u1ed3n nh\u1eefng gi\u00e1 tr\u1ecb \u0111ang d\u1ea7n mai m\u1ed9t v\u00e0 t\u1ea1o sinh k\u1ebf b\u1ec1n v\u1eefng cho c\u1ed9ng \u0111\u1ed3ng \u0111\u1ecba ph\u01b0\u01a1ng th\u00f4ng qua du l\u1ecbch.<\/span><\/p>\n

Harvard c\u0169ng \u0111\u1eb7t ra m\u1ed9t c\u00e2u h\u1ecfi r\u1ea5t th\u00fa v\u1ecb: \u201cN\u1ebfu ng\u00e0y mai doanh nghi\u1ec7p c\u1ee7a b\u1ea1n bi\u1ebfn m\u1ea5t, x\u00e3 h\u1ed9i s\u1ebd m\u1ea5t \u0111i \u0111i\u1ec1u g\u00ec?\u201d<\/b>\u00a0\u0110\u00f3 l\u00e0 c\u00e2u h\u1ecfi khi\u1ebfn t\u00f4i suy ngh\u0129 r\u1ea5t nhi\u1ec1u. N\u1ebfu LuxGroup ch\u1ec9 \u0111\u01a1n thu\u1ea7n b\u00e1n tour hay v\u1eadn h\u00e0nh du thuy\u1ec1n, c\u00f3 l\u1ebd ch\u00fang t\u00f4i kh\u00f4ng kh\u00e1c bi\u1ec7t nhi\u1ec1u so v\u1edbi h\u00e0ng ng\u00e0n doanh nghi\u1ec7p kh\u00e1c. Nh\u01b0ng n\u1ebfu LuxGroup g\u00f3p ph\u1ea7n b\u1ea3o t\u1ed3n di s\u1ea3n, n\u00e2ng t\u1ea7m v\u0103n h\u00f3a Vi\u1ec7t Nam, t\u1ea1o c\u00f4ng \u0103n vi\u1ec7c l\u00e0m ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 gi\u00fap du kh\u00e1ch hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 \u0111\u1ea5t n\u01b0\u1edbc n\u00e0y, th\u00ec \u0111\u00f3 ch\u00ednh l\u00e0 gi\u00e1 tr\u1ecb m\u00e0 x\u00e3 h\u1ed9i s\u1ebd m\u1ea5t \u0111i n\u1ebfu ch\u00fang t\u00f4i kh\u00f4ng c\u00f2n t\u1ed3n t\u1ea1i.<\/span><\/p>\n

M\u1ed9t trong nh\u1eefng b\u00e0i h\u1ecdc quan tr\u1ecdng nh\u1ea5t c\u1ee7a Harvard l\u00e0 kh\u00e1i ni\u1ec7m Strategic Triangle \u2013 Tam gi\u00e1c chi\u1ebfn l\u01b0\u1ee3c<\/b>. Theo \u0111\u00f3, m\u1ed9t s\u00e1ng ki\u1ebfn ch\u1ec9 th\u00e0nh c\u00f4ng khi h\u1ed9i t\u1ee5 \u0111\u1ee7 ba y\u1ebfu t\u1ed1: gi\u00e1 tr\u1ecb c\u00f4ng, s\u1ef1 \u1ee7ng h\u1ed9 v\u00e0 t\u00ednh ch\u00ednh danh, c\u00f9ng n\u0103ng l\u1ef1c th\u1ef1c thi. \u00dd t\u01b0\u1edfng hay l\u00e0 ch\u01b0a \u0111\u1ee7. Ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o ph\u1ea3i tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c ba c\u00e2u h\u1ecfi: \u0110i\u1ec1u n\u00e0y c\u00f3 t\u1ea1o ra gi\u00e1 tr\u1ecb kh\u00f4ng? C\u00f3 \u0111\u1ee7 ng\u01b0\u1eddi \u1ee7ng h\u1ed9 kh\u00f4ng? V\u00e0 ch\u00fang ta c\u00f3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c kh\u00f4ng?<\/span><\/p>\n

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Nh\u00ecn l\u1ea1i h\u00e0nh tr\u00ecnh x\u00e2y d\u1ef1ng LuxGroup, t\u00f4i th\u1ea5y \u0111i\u1ec1u \u0111\u00f3 ho\u00e0n to\u00e0n \u0111\u00fang. Heritage Cruises kh\u00f4ng th\u00e0nh c\u00f4ng ch\u1ec9 v\u00ec ch\u00fang t\u00f4i \u0111\u00f3ng \u0111\u01b0\u1ee3c m\u1ed9t con t\u00e0u \u0111\u1eb9p. Ch\u00fang t\u00f4i th\u00e0nh c\u00f4ng v\u00ec c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ed3ng h\u00e0nh c\u1ee7a c\u1ed9ng \u0111\u1ed3ng \u0111\u1ecba ph\u01b0\u01a1ng, c\u1ee7a \u0111\u1ed1i t\u00e1c, c\u1ee7a nh\u00e2n vi\u00ean v\u00e0 c\u1ee7a nh\u1eefng du kh\u00e1ch c\u00f9ng chia s\u1ebb ni\u1ec1m tin r\u1eb1ng v\u0103n h\u00f3a ch\u00ednh l\u00e0 t\u01b0\u01a1ng lai c\u1ee7a du l\u1ecbch cao c\u1ea5p.<\/span><\/p>\n

\u0110i\u1ec1u khi\u1ebfn t\u00f4i x\u00fac \u0111\u1ed9ng nh\u1ea5t l\u00e0 Heritage Cruises kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u du l\u1ecbch. \u0110\u00f3 l\u00e0 m\u1ed9t d\u1ef1 \u00e1n ph\u1ee5c d\u1ef1ng k\u00fd \u1ee9c l\u1ecbch s\u1eed. Khi x\u00e2y d\u1ef1ng Heritage B\u00ecnh Chu\u1ea9n\u00ae, ch\u00fang t\u00f4i l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb doanh nh\u00e2n y\u00eau n\u01b0\u1edbc B\u1ea1ch Th\u00e1i B\u01b0\u1edfi \u2013 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c m\u1ec7nh danh l\u00e0 \u201cVua t\u00e0u th\u1ee7y B\u1eafc K\u1ef3\u201d. \u0110\u1eb7c bi\u1ec7t h\u01a1n, d\u1ef1 \u00e1n \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a b\u00e0 B\u1ea1ch Qu\u1ebf H\u01b0\u01a1ng, ch\u1eaft n\u1ed9i c\u1ee7a c\u1ee5 B\u1ea1ch Th\u00e1i B\u01b0\u1edfi, ng\u01b0\u1eddi \u0111\u00e3 nh\u1eadn l\u1eddi tr\u1edf th\u00e0nh m\u1eb9 \u0111\u1ee1 \u0111\u1ea7u c\u1ee7a Heritage B\u00ecnh Chu\u1ea9n\u00ae.<\/span><\/p>\n

Con t\u00e0u Heritage B\u00ecnh Chu\u1ea9n\u00ae ra \u0111\u1eddi \u0111\u00fang m\u1ed9t th\u1ebf k\u1ef7 sau ng\u00e0y con t\u00e0u B\u00ecnh Chu\u1ea9n huy\u1ec1n tho\u1ea1i \u0111\u01b0\u1ee3c h\u1ea1 th\u1ee7y n\u0103m 1919. M\u1ed9t tr\u0103m n\u0103m sau, tinh th\u1ea7n doanh th\u01b0\u01a1ng Vi\u1ec7t Nam, kh\u00e1t v\u1ecdng v\u01b0\u01a1n ra bi\u1ec3n l\u1edbn v\u00e0 ni\u1ec1m t\u1ef1 h\u00e0o d\u00e2n t\u1ed9c \u1ea5y \u0111\u01b0\u1ee3c k\u1ec3 l\u1ea1i b\u1eb1ng ng\u00f4n ng\u1eef c\u1ee7a du l\u1ecbch tr\u1ea3i nghi\u1ec7m. \u0110\u1ed1i v\u1edbi t\u00f4i, \u0111\u00f3 ch\u00ednh l\u00e0 Public Value \u2013 t\u1ea1o ra gi\u00e1 tr\u1ecb kh\u00f4ng ch\u1ec9 cho du kh\u00e1ch m\u00e0 c\u00f2n cho k\u00fd \u1ee9c l\u1ecbch s\u1eed v\u00e0 b\u1ea3n s\u1eafc d\u00e2n t\u1ed9c.<\/span><\/p>\n

N\u1ebfu Heritage Cruises\u00ae k\u1ec3 c\u00e2u chuy\u1ec7n v\u1ec1 doanh nh\u00e2n Vi\u1ec7t Nam \u0111\u1ea7u th\u1ebf k\u1ef7 XX tr\u00ean bi\u1ec3n, th\u00ec Amiral Cruises for Presidents\u00ae l\u1ea1i b\u1eaft \u0111\u1ea7u t\u1eeb m\u1ed9t h\u1ea3i tr\u00ecnh l\u1ecbch s\u1eed tr\u00ean d\u00f2ng s\u00f4ng S\u00e0i G\u00f2n.<\/span><\/p>\n

Ng\u00e0y 5 th\u00e1ng 6 n\u0103m 1911, t\u1eeb B\u1ebfn Nh\u00e0 R\u1ed3ng, ng\u01b0\u1eddi thanh ni\u00ean Nguy\u1ec5n T\u1ea5t Th\u00e0nh v\u1edbi c\u00f4ng vi\u1ec7c ph\u1ee5 b\u1ebfp tr\u00ean t\u00e0u Amiral Latouche-Tr\u00e9ville \u0111\u00e3 r\u1eddi T\u1ed5 qu\u1ed1c \u0111\u1ec3 b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh t\u00ecm \u0111\u01b0\u1eddng c\u1ee9u n\u01b0\u1edbc. \u0110\u00fang 115 n\u0103m sau h\u1ea3i tr\u00ecnh l\u1ecbch s\u1eed \u1ea5y, Amiral Cruises for Presidents\u00ae \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh nh\u01b0 m\u1ed9t l\u1eddi tri \u00e2n v\u1edbi l\u1ecbch s\u1eed v\u00e0 m\u1ed9t n\u1ed7 l\u1ef1c k\u1ec3 l\u1ea1i c\u00e2u chuy\u1ec7n c\u1ee7a th\u00e0nh ph\u1ed1 mang t\u00ean B\u00e1c th\u00f4ng qua d\u00f2ng s\u00f4ng \u0111\u00e3 ch\u1ee9ng ki\u1ebfn m\u1ecdi th\u0103ng tr\u1ea7m c\u1ee7a d\u00e2n t\u1ed9c.<\/span><\/p>\n

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\u0110\u1ed1i v\u1edbi t\u00f4i, Amiral Cruises\u00ae kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m du l\u1ecbch \u0111\u01b0\u1eddng th\u1ee7y. \u0110\u00f3 l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng k\u1ec3 chuy\u1ec7n. M\u1ed7i h\u00e0nh tr\u00ecnh tr\u00ean s\u00f4ng S\u00e0i G\u00f2n l\u00e0 m\u1ed9t cu\u1ed9c \u0111\u1ed1i tho\u1ea1i gi\u1eefa qu\u00e1 kh\u1ee9 v\u00e0 hi\u1ec7n t\u1ea1i, gi\u1eefa l\u1ecbch s\u1eed v\u00e0 t\u01b0\u01a1ng lai. Du kh\u00e1ch kh\u00f4ng ch\u1ec9 ng\u1eafm c\u1ea3nh, m\u00e0 c\u00f2n hi\u1ec3u h\u01a1n v\u1ec1 h\u00e0nh tr\u00ecnh c\u1ee7a d\u00e2n t\u1ed9c Vi\u1ec7t Nam, v\u1ec1 kh\u00e1t v\u1ecdng \u0111\u1ed9c l\u1eadp, h\u1ed9i nh\u1eadp v\u00e0 ph\u00e1t tri\u1ec3n.<\/span><\/p>\n

Kh\u00f3a h\u1ecdc Harvard c\u0169ng gi\u00fap t\u00f4i hi\u1ec3u s\u00e2u s\u1eafc h\u01a1n r\u1eb1ng l\u00e3nh \u0111\u1ea1o kh\u00f4ng ph\u1ea3i l\u00e0 quy\u1ec1n l\u1ef1c \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi kh\u00e1c, m\u00e0 l\u00e0 kh\u1ea3 n\u0103ng t\u1ea1o ra s\u1ee9c m\u1ea1nh c\u00f9ng v\u1edbi ng\u01b0\u1eddi kh\u00e1c. Trong nhi\u1ec1u n\u0103m, t\u00f4i t\u1eebng ngh\u0129 r\u1eb1ng th\u00e0nh c\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o ngu\u1ed3n v\u1ed1n, t\u00e0i s\u1ea3n hay quy\u1ec1n h\u1ea1n. Nh\u01b0ng Harvard ch\u1ec9 ra r\u1eb1ng ngu\u1ed3n l\u1ef1c quan tr\u1ecdng nh\u1ea5t c\u1ee7a ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o ch\u00ednh l\u00e0 c\u00e1c m\u1ed1i quan h\u1ec7, ni\u1ec1m tin v\u00e0 kh\u1ea3 n\u0103ng t\u1eadp h\u1ee3p nh\u1eefng ng\u01b0\u1eddi c\u00f9ng chung m\u1ed9t m\u1ee5c ti\u00eau.<\/span><\/p>\n

\u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t \u0111\u00fang trong ng\u00e0nh du l\u1ecbch. Kh\u00f4ng m\u1ed9t doanh nghi\u1ec7p n\u00e0o c\u00f3 th\u1ec3 t\u1ef1 m\u00ecnh b\u1ea3o t\u1ed3n di s\u1ea3n. Kh\u00f4ng m\u1ed9t c\u01a1 quan nh\u00e0 n\u01b0\u1edbc n\u00e0o c\u00f3 th\u1ec3 t\u1ef1 m\u00ecnh x\u00e2y d\u1ef1ng m\u1ed9t \u0111i\u1ec3m \u0111\u1ebfn h\u1ea5p d\u1eabn. Kh\u00f4ng m\u1ed9t c\u1ed9ng \u0111\u1ed3ng n\u00e0o c\u00f3 th\u1ec3 m\u1ed9t m\u00ecnh thu h\u00fat du kh\u00e1ch qu\u1ed1c t\u1ebf. Ch\u1ec9 khi t\u1ea5t c\u1ea3 c\u00f9ng h\u00e0nh \u0111\u1ed9ng, gi\u00e1 tr\u1ecb m\u1edbi \u0111\u01b0\u1ee3c t\u1ea1o ra v\u00e0 lan t\u1ecfa.<\/span><\/p>\n

M\u1ed9t b\u00e0i h\u1ecdc kh\u00e1c khi\u1ebfn t\u00f4i t\u00e2m \u0111\u1eafc l\u00e0 c\u00e1ch Harvard nh\u00ecn nh\u1eadn v\u1ec1 th\u00e0nh c\u00f4ng. Trong kinh doanh, ch\u00fang ta th\u01b0\u1eddng \u0111o l\u01b0\u1eddng b\u1eb1ng doanh thu, l\u1ee3i nhu\u1eadn hay th\u1ecb ph\u1ea7n. Nh\u01b0ng nh\u1eefng ch\u1ec9 s\u1ed1 \u0111\u00f3 ch\u01b0a \u0111\u1ee7 \u0111\u1ec3 ph\u1ea3n \u00e1nh to\u00e0n b\u1ed9 gi\u00e1 tr\u1ecb m\u00e0 m\u1ed9t t\u1ed5 ch\u1ee9c t\u1ea1o ra. Ch\u00fang ta c\u1ea7n \u0111o l\u01b0\u1eddng c\u1ea3 nh\u1eefng \u0111i\u1ec1u kh\u00f3 \u0111\u1ecbnh l\u01b0\u1ee3ng h\u01a1n nh\u01b0 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng, h\u1ea1nh ph\u00fac c\u1ee7a nh\u00e2n vi\u00ean, s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u1ed9ng \u0111\u1ed3ng, m\u1ee9c \u0111\u1ed9 b\u1ea3o t\u1ed3n v\u0103n h\u00f3a v\u00e0 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng.<\/span><\/p>\n

\u0110\u00f3 c\u0169ng l\u00e0 l\u00fd do LuxGroup \u0111ang theo \u0111u\u1ed5i chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng d\u1ef1a tr\u00ean tri\u1ebft l\u00fd Luxury is Culture\u00ae<\/b>\u00a0v\u00e0 Delivering Happiness\u00ae<\/b>. Ch\u00fang t\u00f4i mong mu\u1ed1n m\u1ed7i chuy\u1ebfn \u0111i kh\u00f4ng ch\u1ec9 t\u1ea1o ra doanh thu m\u00e0 c\u00f2n t\u1ea1o ra ni\u1ec1m t\u1ef1 h\u00e0o, s\u1ef1 k\u1ebft n\u1ed1i v\u00e0 nh\u1eefng k\u00fd \u1ee9c c\u00f3 \u00fd ngh\u0129a. Ch\u00fang t\u00f4i tin r\u1eb1ng l\u1ee3i nhu\u1eadn l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a vi\u1ec7c t\u1ea1o ra gi\u00e1 tr\u1ecb ch\u1ee9 kh\u00f4ng ph\u1ea3i m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng.<\/span><\/p>\n

Harvard c\u0169ng gi\u00fap t\u00f4i nh\u00ecn l\u1ea1i kh\u00e1i ni\u1ec7m s\u1ef1 nghi\u1ec7p d\u01b0\u1edbi m\u1ed9t g\u00f3c \u0111\u1ed9 ho\u00e0n to\u00e0n m\u1edbi. Th\u00f4ng th\u01b0\u1eddng, ng\u01b0\u1eddi ta m\u00f4 t\u1ea3 s\u1ef1 nghi\u1ec7p b\u1eb1ng c\u00e1c ch\u1ee9c danh \u0111\u00e3 n\u1eafm gi\u1eef. Nh\u01b0ng Gi\u00e1o s\u01b0 Moore cho r\u1eb1ng \u0111i\u1ec1u quan tr\u1ecdng h\u01a1n l\u00e0 nh\u1eefng d\u1ef1 \u00e1n t\u1ea1o gi\u00e1 tr\u1ecb m\u00e0 ch\u00fang ta \u0111\u00e3 kh\u1edfi x\u01b0\u1edbng v\u00e0 ho\u00e0n th\u00e0nh. Cu\u1ed1i c\u00f9ng, \u0111i\u1ec1u c\u00f2n l\u1ea1i kh\u00f4ng ph\u1ea3i l\u00e0 chi\u1ebfc danh thi\u1ebfp hay ch\u1ee9c v\u1ee5, m\u00e0 l\u00e0 nh\u1eefng thay \u0111\u1ed5i t\u00edch c\u1ef1c m\u00e0 ch\u00fang ta \u0111\u1ec3 l\u1ea1i cho x\u00e3 h\u1ed9i.<\/span><\/p>\n

N\u1ebfu nh\u00ecn theo c\u00e1ch \u0111\u00f3, h\u00e0nh tr\u00ecnh c\u1ee7a LuxGroup kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 c\u00e2u chuy\u1ec7n v\u1ec1 m\u1ed9t doanh nghi\u1ec7p du l\u1ecbch. \u0110\u00f3 l\u00e0 h\u00e0nh tr\u00ecnh c\u1ee7a nh\u1eefng d\u1ef1 \u00e1n li\u00ean t\u1ee5c \u0111\u01b0\u1ee3c t\u1ea1o ra nh\u1eb1m \u0111\u00f3ng g\u00f3p cho Vi\u1ec7t Nam. T\u1eeb Luxury Travel ti\u00ean phong trong du l\u1ecbch tr\u1ea3i nghi\u1ec7m, Heritage Cruises\u00ae k\u1ec3 c\u00e2u chuy\u1ec7n di s\u1ea3n v\u00e0 tinh th\u1ea7n doanh th\u01b0\u01a1ng Vi\u1ec7t Nam tr\u00ean V\u1ecbnh B\u1eafc B\u1ed9, Emperor Cruises\u00ae t\u00f4n vinh ngh\u1ec7 thu\u1eadt s\u1ed1ng c\u1ee7a vua B\u1ea3o \u0110\u1ea1i, cho \u0111\u1ebfn Amiral Cruises for Presidents\u00ae k\u1ec3 c\u00e2u chuy\u1ec7n c\u1ee7a nh\u1eefng d\u00f2ng s\u00f4ng Vi\u1ec7t Nam v\u00e0 kh\u00e1t v\u1ecdng c\u1ee7a d\u00e2n t\u1ed9c, t\u1ea5t c\u1ea3 \u0111\u1ec1u l\u00e0 nh\u1eefng n\u1ed7 l\u1ef1c nh\u1eb1m t\u1ea1o ra gi\u00e1 tr\u1ecb v\u01b0\u1ee3t l\u00ean tr\u00ean nh\u1eefng giao d\u1ecbch th\u01b0\u01a1ng m\u1ea1i \u0111\u01a1n thu\u1ea7n.<\/span><\/p>\n

LuxGroup<\/strong><\/a> th\u01b0\u1eddng t\u1ef1 nh\u1eadn m\u00ecnh l\u00e0 \u201cA Group of Small Giants\u201d \u2013 M\u1ed9t t\u1eadp h\u1ee3p nh\u1eefng ng\u01b0\u1eddi kh\u1ed5ng l\u1ed3 b\u00e9 nh\u1ecf<\/b>. Ch\u00fang t\u00f4i kh\u00f4ng theo \u0111u\u1ed5i m\u1ee5c ti\u00eau tr\u1edf th\u00e0nh doanh nghi\u1ec7p l\u1edbn nh\u1ea5t. Ch\u00fang t\u00f4i theo \u0111u\u1ed5i kh\u00e1t v\u1ecdng tr\u1edf th\u00e0nh doanh nghi\u1ec7p c\u00f3 \u00fd ngh\u0129a nh\u1ea5t trong l\u0129nh v\u1ef1c c\u1ee7a m\u00ecnh. \u0110i\u1ec1u \u0111\u00f3 ph\u00f9 h\u1ee3p v\u1edbi tri\u1ebft l\u00fd m\u00e0 Harvard truy\u1ec1n t\u1ea3i: gi\u00e1 tr\u1ecb kh\u00f4ng \u0111\u01b0\u1ee3c \u0111o b\u1eb1ng quy m\u00f4, m\u00e0 b\u1eb1ng t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c m\u00e0 ch\u00fang ta t\u1ea1o ra cho c\u1ed9ng \u0111\u1ed3ng v\u00e0 x\u00e3 h\u1ed9i.<\/span><\/p>\n

Sau kh\u00f3a h\u1ecdc Harvard, t\u00f4i c\u00e0ng tin r\u1eb1ng t\u01b0\u01a1ng lai kh\u00f4ng thu\u1ed9c v\u1ec1 nh\u1eefng doanh nghi\u1ec7p l\u1edbn nh\u1ea5t. T\u01b0\u01a1ng lai thu\u1ed9c v\u1ec1 nh\u1eefng doanh nghi\u1ec7p bi\u1ebft h\u1ecdc h\u1ecfi nhanh nh\u1ea5t, th\u00edch \u1ee9ng t\u1ed1t nh\u1ea5t v\u00e0 ph\u1ee5ng s\u1ef1 b\u1eb1ng c\u1ea3 tr\u00e1i tim. Trong m\u1ed9t th\u1ebf gi\u1edbi \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng, nh\u1eefng t\u1ed5 ch\u1ee9c t\u1ed3n t\u1ea1i l\u00e2u d\u00e0i s\u1ebd l\u00e0 nh\u1eefng t\u1ed5 ch\u1ee9c bi\u1ebft c\u00e2n b\u1eb1ng gi\u1eefa l\u1ee3i \u00edch kinh t\u1ebf v\u00e0 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i, gi\u1eefa t\u0103ng tr\u01b0\u1edfng v\u00e0 b\u1ea3o t\u1ed3n, gi\u1eefa th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p v\u00e0 s\u1ef1 th\u1ecbnh v\u01b0\u1ee3ng c\u1ee7a c\u1ed9ng \u0111\u1ed3ng.<\/span><\/p>\n

V\u1edbi c\u00e1 nh\u00e2n t\u00f4i, b\u00e0i h\u1ecdc l\u1edbn nh\u1ea5t c\u1ee7a Harvard c\u00f3 l\u1ebd l\u00e0: l\u00e3nh \u0111\u1ea1o kh\u00f4ng ph\u1ea3i l\u00e0 vi\u1ec7c \u0111\u1ee9ng tr\u01b0\u1edbc \u0111\u00e1m \u0111\u00f4ng \u0111\u1ec3 ch\u1ec9 \u0111\u01b0\u1eddng. L\u00e3nh \u0111\u1ea1o l\u00e0 gi\u00fap m\u1ecdi ng\u01b0\u1eddi nh\u00ecn th\u1ea5y m\u1ed9t t\u01b0\u01a1ng lai t\u1ed1t \u0111\u1eb9p h\u01a1n, c\u00f9ng nhau tin v\u00e0o t\u01b0\u01a1ng lai \u0111\u00f3 v\u00e0 c\u00f9ng nhau h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 bi\u1ebfn n\u00f3 th\u00e0nh hi\u1ec7n th\u1ef1c.<\/span><\/p>\n

\u0110\u00f3 c\u0169ng ch\u00ednh l\u00e0 \u0111i\u1ec1u m\u00e0 LuxGroup s\u1ebd ti\u1ebfp t\u1ee5c theo \u0111u\u1ed5i tr\u00ean h\u00e0nh tr\u00ecnh ph\u00eda tr\u01b0\u1edbc.<\/span><\/p>\n

\u201cDi s\u1ea3n l\u1edbn nh\u1ea5t c\u1ee7a m\u1ed9t ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng g\u00ec h\u1ecd s\u1edf h\u1eefu, m\u00e0 l\u00e0 nh\u1eefng gi\u00e1 tr\u1ecb h\u1ecd \u0111\u1ec3 l\u1ea1i cho c\u1ed9ng \u0111\u1ed3ng v\u00e0 th\u1ebf h\u1ec7 t\u01b0\u01a1ng lai.\u201d<\/span><\/b><\/p>\n

\u2013 TS. Ph\u1ea1m H\u00e0<\/span><\/b>
\n<\/span>Founder & CEO LuxGroup\u00ae<\/span>
\n<\/span>Luxury is Culture\u00ae | Delivering Happiness\u00ae<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

TS. Ph\u1ea1m H\u00e0 Founder & CEO LuxGroup\u00ae Luxury is Culture\u00ae | Delivering Happiness\u00ae Khi b\u1eaft…<\/p>\n","protected":false},"author":5,"featured_media":27928,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[545],"tags":[261],"_links":{"self":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/27927"}],"collection":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/comments?post=27927"}],"version-history":[{"count":3,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/27927\/revisions"}],"predecessor-version":[{"id":27934,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/27927\/revisions\/27934"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/media\/27928"}],"wp:attachment":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/media?parent=27927"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/categories?post=27927"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/tags?post=27927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}