{"id":27944,"date":"2026-06-24T04:16:52","date_gmt":"2026-06-24T04:16:52","guid":{"rendered":"https:\/\/luxgroup.vn\/managing-happiness-by-delivering-happiness\/"},"modified":"2026-06-24T04:21:31","modified_gmt":"2026-06-24T04:21:31","slug":"managing-happiness-by-delivering-happiness","status":"publish","type":"post","link":"https:\/\/luxgroup.vn\/vi\/managing-happiness-by-delivering-happiness\/","title":{"rendered":"Managing Happiness by Delivering Happiness\u00ae"},"content":{"rendered":"

V\u00ec sao \u201ch\u1ea1nh ph\u00fac\u201d c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh l\u1ee3i th\u1ebf c\u1ea1nh tranh l\u1edbn nh\u1ea5t c\u1ee7a Vi\u1ec7t Nam?<\/h2>\n

Dr. Ph\u1ea1m H\u00e0<\/span><\/b>
\n<\/span>Founder, President & CEO, LuxGroup\u00ae<\/span><\/i><\/p>\n

Trong nhi\u1ec1u th\u1eadp k\u1ef7, th\u1ebf gi\u1edbi kinh doanh \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft b\u1edfi m\u1ed9t c\u00f4ng th\u1ee9c quen thu\u1ed9c: t\u0103ng tr\u01b0\u1edfng nhanh h\u01a1n, m\u1edf r\u1ed9ng l\u1edbn h\u01a1n, b\u00e1n nhi\u1ec1u h\u01a1n v\u00e0 t\u1ea1o ra nhi\u1ec1u l\u1ee3i nhu\u1eadn h\u01a1n. Th\u00e0nh c\u00f4ng \u0111\u01b0\u1ee3c \u0111o b\u1eb1ng doanh thu, th\u1ecb ph\u1ea7n, t\u00e0i s\u1ea3n v\u00e0 gi\u00e1 tr\u1ecb doanh nghi\u1ec7p. Th\u1ebf nh\u01b0ng, gi\u1eefa th\u1eddi \u0111\u1ea1i th\u1ecbnh v\u01b0\u1ee3ng ch\u01b0a t\u1eebng c\u00f3 trong l\u1ecbch s\u1eed nh\u00e2n lo\u1ea1i, m\u1ed9t ngh\u1ecbch l\u00fd \u0111ang xu\u1ea5t hi\u1ec7n ng\u00e0y c\u00e0ng r\u00f5 n\u00e9t: con ng\u01b0\u1eddi gi\u00e0u c\u00f3 h\u01a1n nh\u01b0ng ch\u01b0a ch\u1eafc h\u1ea1nh ph\u00fac h\u01a1n.<\/span><\/p>\n

C\u00e2u h\u1ecfi \u0111\u00f3 \u0111\u00e3 th\u00f4i th\u00fac t\u00f4i suy ng\u1eabm trong su\u1ed1t h\u00e0nh tr\u00ecnh h\u01a1n hai m\u01b0\u01a1i n\u0103m x\u00e2y d\u1ef1ng LuxGroup\u00ae<\/strong><\/a>, \u0111\u1ed3ng th\u1eddi khi tham gia ch\u01b0\u01a1ng tr\u00ecnh Managing Happiness<\/i>\u00a0c\u1ee7a HarvardX. \u0110i\u1ec1u g\u00ec m\u1edbi th\u1ef1c s\u1ef1 l\u00e0 m\u1ee5c \u0111\u00edch cu\u1ed1i c\u00f9ng c\u1ee7a doanh nghi\u1ec7p? Li\u1ec7u doanh nghi\u1ec7p ch\u1ec9 t\u1ed3n t\u1ea1i \u0111\u1ec3 t\u1ea1o ra l\u1ee3i nhu\u1eadn, hay c\u00f2n c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t gi\u00e1 tr\u1ecb l\u1edbn h\u01a1n \u2013 \u0111\u00f3 l\u00e0 gi\u00fap con ng\u01b0\u1eddi s\u1ed1ng h\u1ea1nh ph\u00fac h\u01a1n?<\/span><\/p>\n

T\u00f4i tin r\u1eb1ng nh\u1eefng t\u1ed5 ch\u1ee9c th\u00e0nh c\u00f4ng nh\u1ea5t trong t\u01b0\u01a1ng lai s\u1ebd kh\u00f4ng ch\u1ec9 cung c\u1ea5p s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5. H\u1ecd s\u1ebd t\u1ea1o ra c\u1ea3m x\u00fac t\u00edch c\u1ef1c, nu\u00f4i d\u01b0\u1ee1ng \u00fd ngh\u0129a s\u1ed1ng v\u00e0 g\u00f3p ph\u1ea7n ki\u1ebfn t\u1ea1o h\u1ea1nh ph\u00fac. N\u00f3i c\u00e1ch kh\u00e1c, h\u1ecd s\u1ebd bi\u1ebft c\u00e1ch Delivering Happiness\u00ae<\/b>.<\/span><\/p>\n

S\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a n\u1ec1n kinh t\u1ebf h\u1ea1nh ph\u00fac<\/span><\/b><\/p>\n

N\u1ebfu th\u1ebf k\u1ef7 XX l\u00e0 th\u1eddi \u0111\u1ea1i c\u1ee7a n\u1ec1n kinh t\u1ebf s\u1ea3n xu\u1ea5t v\u00e0 th\u1ebf k\u1ef7 XXI ch\u1ee9ng ki\u1ebfn s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a n\u1ec1n kinh t\u1ebf tr\u1ea3i nghi\u1ec7m, th\u00ec giai \u0111o\u1ea1n ti\u1ebfp theo s\u1ebd l\u00e0 n\u1ec1n kinh t\u1ebf h\u1ea1nh ph\u00fac. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y nay kh\u00f4ng c\u00f2n \u0111\u01a1n thu\u1ea7n t\u00ecm ki\u1ebfm m\u1ed9t s\u1ea3n ph\u1ea9m t\u1ed1t hay m\u1ed9t d\u1ecbch v\u1ee5 thu\u1eadn ti\u1ec7n. H\u1ecd t\u00ecm ki\u1ebfm nh\u1eefng tr\u1ea3i nghi\u1ec7m mang l\u1ea1i c\u1ea3m gi\u00e1c k\u1ebft n\u1ed1i, \u00fd ngh\u0129a, s\u1ee9c kh\u1ecfe tinh th\u1ea7n v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u00e1 nh\u00e2n.<\/span><\/p>\n

\u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t r\u00f5 n\u00e9t trong ng\u00e0nh du l\u1ecbch v\u00e0 kh\u00e1ch s\u1ea1n. Du kh\u00e1ch kh\u00f4ng c\u00f2n ch\u1ec9 quan t\u00e2m \u0111\u1ebfn vi\u1ec7c h\u1ecd s\u1ebd \u0111i \u0111\u00e2u. H\u1ecd mu\u1ed1n bi\u1ebft chuy\u1ebfn \u0111i s\u1ebd gi\u00fap h\u1ecd c\u1ea3m nh\u1eadn \u0111i\u1ec1u g\u00ec, h\u1ecdc \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec v\u00e0 thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o. H\u1ecd mong mu\u1ed1n nh\u1eefng tr\u1ea3i nghi\u1ec7m ch\u00e2n th\u1ef1c, nh\u1eefng cu\u1ed9c g\u1eb7p g\u1ee1 \u0111\u00e1ng nh\u1edb v\u00e0 nh\u1eefng c\u00e2u chuy\u1ec7n c\u00f3 th\u1ec3 ch\u1ea1m \u0111\u1ebfn tr\u00e1i tim.<\/span><\/p>\n

\u0110\u00f3 ch\u00ednh l\u00e0 l\u00fd do t\u00f4i tin r\u1eb1ng Vi\u1ec7t Nam \u0111ang s\u1edf h\u1eefu m\u1ed9t l\u1ee3i th\u1ebf c\u1ea1nh tranh \u0111\u1eb7c bi\u1ec7t. Ch\u00fang ta c\u00f3 di s\u1ea3n s\u1ed1ng \u0111\u1ed9ng, v\u0103n h\u00f3a phong ph\u00fa, con ng\u01b0\u1eddi th\u00e2n thi\u1ec7n v\u00e0 nh\u1eefng c\u00e2u chuy\u1ec7n \u0111\u1ea7y c\u1ea3m h\u1ee9ng. \u0110\u00e2y l\u00e0 nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 c\u00f4ng ngh\u1ec7 kh\u00f4ng th\u1ec3 sao ch\u00e9p v\u00e0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o kh\u00f4ng th\u1ec3 thay th\u1ebf. Trong t\u01b0\u01a1ng lai, l\u1ee3i th\u1ebf l\u1edbn nh\u1ea5t c\u1ee7a Vi\u1ec7t Nam c\u00f3 th\u1ec3 kh\u00f4ng n\u1eb1m \u1edf nh\u1eefng g\u00ec ch\u00fang ta s\u1ea3n xu\u1ea5t, m\u00e0 n\u1eb1m \u1edf c\u00e1ch ch\u00fang ta khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi c\u1ea3m th\u1ea5y.<\/span><\/p>\n

\"\"<\/p>\n

T\u1eeb kinh doanh du l\u1ecbch \u0111\u1ebfn kinh doanh h\u1ea1nh ph\u00fac<\/span><\/b><\/p>\n

Khi th\u00e0nh l\u1eadp Luxury Travel\u00ae v\u00e0o n\u0103m 2005, t\u00f4i ngh\u0129 m\u00ecnh \u0111ang x\u00e2y d\u1ef1ng m\u1ed9t c\u00f4ng ty du l\u1ecbch cao c\u1ea5p. Tuy nhi\u00ean, sau h\u00e0ng ng\u00e0n h\u00e0nh tr\u00ecnh v\u00e0 h\u00e0ng ch\u1ee5c ngh\u00ecn v\u1ecb kh\u00e1ch, t\u00f4i nh\u1eadn ra r\u1eb1ng \u0111i\u1ec1u kh\u00e1ch h\u00e0ng nh\u1edb nh\u1ea5t kh\u00f4ng ph\u1ea3i l\u00e0 l\u1ecbch tr\u00ecnh chi ti\u1ebft hay s\u1ed1 l\u01b0\u1ee3ng \u0111i\u1ec3m tham quan. \u0110i\u1ec1u h\u1ecd ghi nh\u1edb l\u00e0 c\u1ea3m x\u00fac.<\/span><\/p>\n

\u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 n\u1ee5 c\u01b0\u1eddi ch\u00e2n th\u00e0nh c\u1ee7a ng\u01b0\u1eddi h\u01b0\u1edbng d\u1eabn vi\u00ean, m\u1ed9t kho\u1ea3nh kh\u1eafc ho\u00e0ng h\u00f4n tr\u00ean v\u1ecbnh, m\u1ed9t c\u00e2u chuy\u1ec7n v\u0103n h\u00f3a \u0111\u1ea7y c\u1ea3m h\u1ee9ng hay c\u1ea3m gi\u00e1c \u0111\u01b0\u1ee3c ch\u0103m s\u00f3c nh\u01b0 nh\u1eefng v\u1ecb kh\u00e1ch \u0111\u1eb7c bi\u1ec7t. Nh\u1eefng c\u1ea3m x\u00fac \u1ea5y m\u1edbi th\u1ef1c s\u1ef1 t\u1ea1o n\u00ean gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i.<\/span><\/p>\n

T\u1eeb nh\u1eadn th\u1ee9c \u0111\u00f3, tri\u1ebft l\u00fd Delivering Happiness\u00ae<\/b>\u00a0ra \u0111\u1eddi v\u00e0 tr\u1edf th\u00e0nh kim ch\u1ec9 nam cho to\u00e0n b\u1ed9 h\u1ec7 sinh th\u00e1i LuxGroup\u00ae. D\u00f9 l\u00e0 Luxury Travel\u00ae<\/strong><\/a>, Heritage Cruises\u00ae<\/strong><\/a>, Emperor Cruises\u00ae<\/strong><\/a> hay Amiral Cruises for Presidents\u00ae<\/strong><\/a>, m\u1ee5c ti\u00eau c\u1ee7a ch\u00fang t\u00f4i lu\u00f4n nh\u1ea5t qu\u00e1n: mang l\u1ea1i nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u00f3 \u00fd ngh\u0129a, \u0111\u1ec3 m\u1ed7i v\u1ecb kh\u00e1ch r\u1eddi \u0111i v\u1edbi c\u1ea3m gi\u00e1c h\u1ea1nh ph\u00fac h\u01a1n khi h\u1ecd \u0111\u1ebfn.<\/span><\/p>\n

Khi h\u1ea1nh ph\u00fac tr\u1edf th\u00e0nh m\u1ee5c ti\u00eau, m\u1ecdi th\u1ee9 \u0111\u1ec1u thay \u0111\u1ed5i. Nh\u00e2n vi\u00ean kh\u00f4ng c\u00f2n \u0111\u01b0\u1ee3c xem nh\u01b0 ngu\u1ed3n l\u1ef1c \u0111\u01a1n thu\u1ea7n m\u00e0 l\u00e0 nh\u1eefng con ng\u01b0\u1eddi v\u1edbi \u01b0\u1edbc m\u01a1 v\u00e0 ti\u1ec1m n\u0103ng ri\u00eang. Kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f2n l\u00e0 ng\u01b0\u1eddi mua d\u1ecbch v\u1ee5 m\u00e0 tr\u1edf th\u00e0nh nh\u1eefng v\u1ecb kh\u00e1ch \u0111\u00e1ng tr\u00e2n tr\u1ecdng. Giao d\u1ecbch \u0111\u01b0\u1ee3c thay th\u1ebf b\u1eb1ng m\u1ed1i quan h\u1ec7 v\u00e0 t\u0103ng tr\u01b0\u1edfng tr\u1edf th\u00e0nh h\u1ec7 qu\u1ea3 t\u1ef1 nhi\u00ean c\u1ee7a nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c t\u1ea1o ra.<\/span><\/p>\n

Khoa h\u1ecdc \u0111\u1eb1ng sau h\u1ea1nh ph\u00fac<\/span><\/b><\/p>\n

\u0110i\u1ec1u th\u00fa v\u1ecb l\u00e0 h\u1ea1nh ph\u00fac ng\u00e0y nay kh\u00f4ng c\u00f2n ch\u1ec9 l\u00e0 ch\u1ee7 \u0111\u1ec1 c\u1ee7a tri\u1ebft h\u1ecdc hay t\u00f4n gi\u00e1o. Nh\u1eefng nghi\u00ean c\u1ee9u hi\u1ec7n \u0111\u1ea1i v\u1ec1 th\u1ea7n kinh h\u1ecdc v\u00e0 t\u00e2m l\u00fd h\u1ecdc t\u00edch c\u1ef1c \u0111\u00e3 ch\u1ee9ng minh r\u1eb1ng h\u1ea1nh ph\u00fac c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u, \u0111o l\u01b0\u1eddng v\u00e0 nu\u00f4i d\u01b0\u1ee1ng m\u1ed9t c\u00e1ch khoa h\u1ecdc.<\/span><\/p>\n

M\u1ed9t trong nh\u1eefng nghi\u00ean c\u1ee9u n\u1ed5i ti\u1ebfng nh\u1ea5t l\u00e0 Harvard Study of Adult Development, k\u00e9o d\u00e0i h\u01a1n t\u00e1m th\u1eadp k\u1ef7. K\u1ebft lu\u1eadn quan tr\u1ecdng nh\u1ea5t c\u1ee7a nghi\u00ean c\u1ee9u n\u00e0y kh\u00f4ng ph\u1ea3i l\u00e0 ti\u1ec1n b\u1ea1c, danh v\u1ecdng hay \u0111\u1ecba v\u1ecb x\u00e3 h\u1ed9i quy\u1ebft \u0111\u1ecbnh ch\u1ea5t l\u01b0\u1ee3ng cu\u1ed9c s\u1ed1ng. Y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t ch\u00ednh l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a c\u00e1c m\u1ed1i quan h\u1ec7.<\/span><\/p>\n

Nh\u1eefng ng\u01b0\u1eddi c\u00f3 c\u00e1c m\u1ed1i quan h\u1ec7 t\u00edch c\u1ef1c th\u01b0\u1eddng kh\u1ecfe m\u1ea1nh h\u01a1n, s\u1ed1ng l\u00e2u h\u01a1n v\u00e0 h\u1ea1nh ph\u00fac h\u01a1n. C\u00e1c nghi\u00ean c\u1ee9u v\u1ec1 oxytocin \u2013 lo\u1ea1i hormone g\u1eafn li\u1ec1n v\u1edbi s\u1ef1 tin t\u01b0\u1edfng v\u00e0 k\u1ebft n\u1ed1i \u2013 c\u0169ng cho th\u1ea5y con ng\u01b0\u1eddi ph\u00e1t tri\u1ec3n t\u1ed1t nh\u1ea5t khi h\u1ecd c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c t\u00f4n tr\u1ecdng, \u0111\u01b0\u1ee3c quan t\u00e2m v\u00e0 thu\u1ed9c v\u1ec1 m\u1ed9t c\u1ed9ng \u0111\u1ed3ng.<\/span><\/p>\n

\u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o, \u0111\u00e2y l\u00e0 m\u1ed9t b\u00e0i h\u1ecdc v\u00f4 c\u00f9ng quan tr\u1ecdng. Ni\u1ec1m tin kh\u00f4ng ph\u1ea3i l\u00e0 kh\u00e1i ni\u1ec7m m\u1ec1m y\u1ebfu. Ni\u1ec1m tin l\u00e0 m\u1ed9t t\u00e0i s\u1ea3n chi\u1ebfn l\u01b0\u1ee3c. Nh\u1eefng t\u1ed5 ch\u1ee9c x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c v\u0103n h\u00f3a tin t\u01b0\u1edfng th\u01b0\u1eddng c\u00f3 \u0111\u1ed9i ng\u0169 g\u1eafn k\u1ebft h\u01a1n, s\u00e1ng t\u1ea1o h\u01a1n v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n.<\/span><\/p>\n

Luxury is Culture\u00ae<\/span><\/b><\/p>\n

Ng\u00e0nh du l\u1ecbch xa x\u1ec9 c\u0169ng \u0111ang tr\u1ea3i qua m\u1ed9t s\u1ef1 chuy\u1ec3n \u0111\u1ed5i s\u00e2u s\u1eafc. Trong qu\u00e1 kh\u1ee9, xa x\u1ec9 th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1eafn v\u1edbi s\u1ef1 \u0111\u1eaft \u0111\u1ecf, \u0111\u1ed9c quy\u1ec1n v\u00e0 s\u1edf h\u1eefu v\u1eadt ch\u1ea5t. Ng\u00e0y nay, \u0111\u1ecbnh ngh\u0129a \u0111\u00f3 \u0111ang thay \u0111\u1ed5i.<\/span><\/p>\n

T\u1ea1i LuxGroup\u00ae, ch\u00fang t\u00f4i tin r\u1eb1ng Luxury is Culture\u00ae<\/b>.<\/span><\/p>\n

Xa x\u1ec9 kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 s\u1ef1 sang tr\u1ecdng h\u1eefu h\u00ecnh. Xa x\u1ec9 l\u00e0 th\u1eddi gian d\u00e0nh cho nh\u1eefng \u0111i\u1ec1u quan tr\u1ecdng. Xa x\u1ec9 l\u00e0 s\u1ef1 ch\u00fa t\u00e2m. Xa x\u1ec9 l\u00e0 t\u00ednh ch\u00e2n th\u1ef1c. Xa x\u1ec9 l\u00e0 kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i v\u1edbi v\u0103n h\u00f3a, l\u1ecbch s\u1eed v\u00e0 con ng\u01b0\u1eddi.<\/span><\/p>\n

M\u1ed9t con t\u00e0u kh\u00f4ng tr\u1edf n\u00ean xa x\u1ec9 ch\u1ec9 v\u00ec thi\u1ebft k\u1ebf \u0111\u1eb9p hay n\u1ed9i th\u1ea5t \u0111\u1eaft ti\u1ec1n. N\u00f3 tr\u1edf n\u00ean \u0111\u00e1ng nh\u1edb khi mang \u0111\u1ebfn nh\u1eefng c\u00e2u chuy\u1ec7n, c\u1ea3m x\u00fac v\u00e0 k\u00fd \u1ee9c kh\u00f4ng th\u1ec3 sao ch\u00e9p. M\u1ed9t \u0111i\u1ec3m \u0111\u1ebfn kh\u00f4ng h\u1ea5p d\u1eabn ch\u1ec9 v\u00ec c\u1ea3nh quan \u0111\u1eb9p. N\u00f3 tr\u1edf n\u00ean \u0111\u1eb7c bi\u1ec7t khi ch\u1ea1m \u0111\u1ebfn tr\u00e1i tim du kh\u00e1ch v\u00e0 gi\u00fap h\u1ecd hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 n\u01a1i h\u1ecd \u0111ang kh\u00e1m ph\u00e1.<\/span><\/p>\n

Trong cu\u1ed9c c\u1ea1nh tranh to\u00e0n c\u1ea7u, c\u00e1c \u0111i\u1ec3m \u0111\u1ebfn th\u00e0nh c\u00f4ng nh\u1ea5t s\u1ebd kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng n\u01a1i c\u00f3 nhi\u1ec1u c\u00f4ng tr\u00ecnh nh\u1ea5t, m\u00e0 l\u00e0 nh\u1eefng n\u01a1i t\u1ea1o ra \u0111\u01b0\u1ee3c nhi\u1ec1u c\u1ea3m x\u00fac nh\u1ea5t.<\/span><\/p>\n

\"\"<\/p>\n

L\u00e3nh \u0111\u1ea1o trong th\u1eddi \u0111\u1ea1i t\u00ecm ki\u1ebfm \u00fd ngh\u0129a<\/span><\/b><\/p>\n

Th\u1ebf h\u1ec7 nh\u00e2n s\u1ef1 m\u1edbi kh\u00f4ng ch\u1ec9 t\u00ecm ki\u1ebfm m\u1ed9t c\u00f4ng vi\u1ec7c v\u1edbi m\u1ee9c l\u01b0\u01a1ng t\u1ed1t. H\u1ecd mu\u1ed1n c\u00f4ng vi\u1ec7c mang l\u1ea1i \u00fd ngh\u0129a. C\u00e1c c\u1ed9ng \u0111\u1ed3ng kh\u00f4ng ch\u1ec9 k\u1ef3 v\u1ecdng doanh nghi\u1ec7p t\u1ea1o ra l\u1ee3i nhu\u1eadn m\u00e0 c\u00f2n mong mu\u1ed1n doanh nghi\u1ec7p t\u1ea1o ra t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c cho x\u00e3 h\u1ed9i. C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 c\u0169ng ng\u00e0y c\u00e0ng quan t\u00e2m \u0111\u1ebfn nh\u1eefng gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng b\u00ean c\u1ea1nh hi\u1ec7u qu\u1ea3 t\u00e0i ch\u00ednh.<\/span><\/p>\n

Nh\u1eefng thay \u0111\u1ed5i n\u00e0y ph\u1ea3n \u00e1nh m\u1ed9t xu h\u01b0\u1edbng l\u1edbn h\u01a1n: con ng\u01b0\u1eddi mu\u1ed1n l\u00e0m vi\u1ec7c v\u00e0 \u0111\u1ed3ng h\u00e0nh c\u00f9ng nh\u1eefng t\u1ed5 ch\u1ee9c c\u00f3 m\u1ee5c \u0111\u00edch r\u00f5 r\u00e0ng. Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, m\u1ee5c \u0111\u00edch kh\u00f4ng c\u00f2n l\u00e0 kh\u1ea9u hi\u1ec7u truy\u1ec1n th\u00f4ng m\u00e0 tr\u1edf th\u00e0nh l\u1ee3i th\u1ebf c\u1ea1nh tranh th\u1ef1c s\u1ef1.<\/span><\/p>\n

M\u1ee5c \u0111\u00edch truy\u1ec1n c\u1ea3m h\u1ee9ng. V\u0103n h\u00f3a \u0111\u1ecbnh h\u00ecnh h\u00e0nh vi. Ni\u1ec1m tin t\u1ea1o ra s\u1ef1 g\u1eafn k\u1ebft. V\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u00f3 t\u1ea1o n\u00ean t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng.<\/span><\/p>\n

\u0110\u00f3 l\u00e0 l\u00fd do v\u00ec sao t\u00f4i lu\u00f4n tin r\u1eb1ng l\u1ee3i nhu\u1eadn r\u1ea5t quan tr\u1ecdng, nh\u01b0ng l\u1ee3i nhu\u1eadn ch\u1ec9 l\u00e0 k\u1ebft qu\u1ea3. Con ng\u01b0\u1eddi m\u1edbi l\u00e0 l\u00fd do t\u1ed3n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

T\u1eeb th\u00e0nh c\u00f4ng \u0111\u1ebfn s\u1ef1 c\u1ed1ng hi\u1ebfn<\/span><\/b><\/p>\n

M\u1ed9t trong nh\u1eefng b\u00e0i h\u1ecdc s\u00e2u s\u1eafc nh\u1ea5t t\u1eeb khoa h\u1ecdc h\u1ea1nh ph\u00fac l\u00e0 s\u1ef1 thay \u0111\u1ed5i trong \u01b0u ti\u00ean c\u1ee7a con ng\u01b0\u1eddi theo th\u1eddi gian. Khi c\u00f2n tr\u1ebb, ch\u00fang ta th\u01b0\u1eddng theo \u0111u\u1ed5i th\u00e0nh c\u00f4ng. Khi tr\u01b0\u1edfng th\u00e0nh h\u01a1n, ch\u00fang ta b\u1eaft \u0111\u1ea7u t\u00ecm ki\u1ebfm \u00fd ngh\u0129a. V\u00e0 khi nh\u00ecn l\u1ea1i h\u00e0nh tr\u00ecnh c\u1ee7a m\u00ecnh, ch\u00fang ta quan t\u00e2m nhi\u1ec1u h\u01a1n \u0111\u1ebfn di s\u1ea3n \u0111\u1ec3 l\u1ea1i cho th\u1ebf h\u1ec7 sau.<\/span><\/p>\n

\u1ede tu\u1ed5i ngo\u00e0i n\u0103m m\u01b0\u01a1i, t\u00f4i nh\u1eadn ra r\u1eb1ng nh\u1eefng c\u00e2u h\u1ecfi quan tr\u1ecdng nh\u1ea5t kh\u00f4ng c\u00f2n l\u00e0 doanh thu t\u0103ng bao nhi\u00eau ph\u1ea7n tr\u0103m hay doanh nghi\u1ec7p l\u1edbn \u0111\u1ebfn \u0111\u00e2u. \u0110i\u1ec1u quan tr\u1ecdng h\u01a1n l\u00e0 ch\u00fang ta \u0111\u00e3 gi\u00fap \u0111\u01b0\u1ee3c bao nhi\u00eau ng\u01b0\u1eddi s\u1ed1ng t\u1ed1t h\u01a1n, h\u1ea1nh ph\u00fac h\u01a1n v\u00e0 t\u1ef1 h\u00e0o h\u01a1n v\u1ec1 cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd.<\/span><\/p>\n

L\u00e3nh \u0111\u1ea1o, \u1edf b\u1ea3n ch\u1ea5t s\u00e2u xa nh\u1ea5t, l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh ph\u1ee5ng s\u1ef1. M\u1ee5c \u0111\u00edch c\u1ee7a l\u00e3nh \u0111\u1ea1o kh\u00f4ng ph\u1ea3i \u0111\u1ec3 t\u00edch l\u0169y quy\u1ec1n l\u1ef1c m\u00e0 \u0111\u1ec3 gi\u00fap ng\u01b0\u1eddi kh\u00e1c ph\u00e1t tri\u1ec3n. M\u1ee5c \u0111\u00edch c\u1ee7a kinh doanh kh\u00f4ng ch\u1ec9 \u0111\u1ec3 t\u1ea1o ra gi\u00e1 tr\u1ecb kinh t\u1ebf m\u00e0 c\u00f2n \u0111\u1ec3 t\u1ea1o ra gi\u00e1 tr\u1ecb con ng\u01b0\u1eddi.<\/span><\/p>\n

C\u01a1 h\u1ed9i c\u1ee7a Vi\u1ec7t Nam<\/span><\/b><\/p>\n

Vi\u1ec7t Nam \u0111ang \u0111\u1ee9ng tr\u01b0\u1edbc m\u1ed9t th\u1eddi \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t trong l\u1ecbch s\u1eed ph\u00e1t tri\u1ec3n. N\u1ec1n kinh t\u1ebf ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng. Ng\u00e0nh du l\u1ecbch ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng. C\u00e1c doanh nghi\u1ec7p Vi\u1ec7t ng\u00e0y c\u00e0ng t\u1ef1 tin b\u01b0\u1edbc ra th\u1ebf gi\u1edbi. Tuy nhi\u00ean, c\u00f9ng v\u1edbi t\u0103ng tr\u01b0\u1edfng kinh t\u1ebf, ch\u00fang ta c\u0169ng c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ecbnh ngh\u0129a m\u1ed9t m\u00f4 h\u00ecnh th\u00e0nh c\u00f4ng m\u1edbi.<\/span><\/p>\n

\u0110\u00f3 l\u00e0 m\u00f4 h\u00ecnh c\u00e2n b\u1eb1ng gi\u1eefa th\u1ecbnh v\u01b0\u1ee3ng v\u00e0 h\u1ea1nh ph\u00fac, gi\u1eefa t\u0103ng tr\u01b0\u1edfng v\u00e0 b\u1ec1n v\u1eefng, gi\u1eefa th\u00e0nh t\u1ef1u v\u00e0 \u00fd ngh\u0129a.<\/span><\/p>\n

Trong m\u00f4 h\u00ecnh \u0111\u00f3, h\u1ea1nh ph\u00fac kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t ph\u1ea7n th\u01b0\u1edfng d\u00e0nh cho s\u1ed1 \u00edt ng\u01b0\u1eddi may m\u1eafn. H\u1ea1nh ph\u00fac tr\u1edf th\u00e0nh m\u1ed9t m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c cho doanh nghi\u1ec7p, c\u1ed9ng \u0111\u1ed3ng v\u00e0 x\u00e3 h\u1ed9i.<\/span><\/p>\n

T\u00f4i tin r\u1eb1ng t\u01b0\u01a1ng lai s\u1ebd thu\u1ed9c v\u1ec1 nh\u1eefng t\u1ed5 ch\u1ee9c kh\u00f4ng ch\u1ec9 t\u1ea1o ra c\u1ee7a c\u1ea3i m\u00e0 c\u00f2n t\u1ea1o ra h\u1ea1nh ph\u00fac. Kh\u00f4ng ch\u1ec9 t\u1ea1o ra doanh thu m\u00e0 c\u00f2n t\u1ea1o ra \u00fd ngh\u0129a. Kh\u00f4ng ch\u1ec9 t\u0103ng tr\u01b0\u1edfng nhanh m\u00e0 c\u00f2n gi\u00fap con ng\u01b0\u1eddi ph\u00e1t tri\u1ec3n t\u1ed1t \u0111\u1eb9p h\u01a1n.<\/span><\/p>\n

C\u00f3 l\u1ebd, trong t\u01b0\u01a1ng lai kh\u00f4ng xa, s\u1ea3n ph\u1ea9m xu\u1ea5t kh\u1ea9u gi\u00e1 tr\u1ecb nh\u1ea5t c\u1ee7a Vi\u1ec7t Nam s\u1ebd kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t m\u1eb7t h\u00e0ng c\u1ee5 th\u1ec3. \u0110\u00f3 s\u1ebd l\u00e0 nh\u1eefng tr\u1ea3i nghi\u1ec7m, nh\u1eefng c\u00e2u chuy\u1ec7n v\u00e0 nh\u1eefng c\u1ea3m x\u00fac t\u00edch c\u1ef1c m\u00e0 ch\u00fang ta mang \u0111\u1ebfn cho th\u1ebf gi\u1edbi.<\/span><\/p>\n

V\u00e0 trong m\u1ed9t th\u1ebf gi\u1edbi \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng, h\u1ea1nh ph\u00fac c\u00f3 th\u1ec3 ch\u00ednh l\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng nh\u1ea5t.<\/span><\/p>\n

\u0110\u00f3 c\u0169ng l\u00e0 tinh th\u1ea7n c\u1ee7a LuxGroup\u00ae: Delivering Happiness\u00ae \u2013 kh\u00f4ng ch\u1ec9 nh\u01b0 m\u1ed9t tri\u1ebft l\u00fd kinh doanh, m\u00e0 nh\u01b0 m\u1ed9t c\u00e1ch s\u1ed1ng, m\u1ed9t c\u00e1ch l\u00e3nh \u0111\u1ea1o v\u00e0 m\u1ed9t c\u00e1ch t\u1ea1o ra gi\u00e1 tr\u1ecb cho t\u01b0\u01a1ng lai<\/span><\/b><\/p>\n

\n","protected":false},"excerpt":{"rendered":"

V\u00ec sao \u201ch\u1ea1nh ph\u00fac\u201d c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh l\u1ee3i th\u1ebf c\u1ea1nh tranh l\u1edbn nh\u1ea5t c\u1ee7a…<\/p>\n","protected":false},"author":5,"featured_media":27939,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[543,259,545],"tags":[261,1542],"_links":{"self":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/27944"}],"collection":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/comments?post=27944"}],"version-history":[{"count":3,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/27944\/revisions"}],"predecessor-version":[{"id":27947,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/27944\/revisions\/27947"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/media\/27939"}],"wp:attachment":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/media?parent=27944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/categories?post=27944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/tags?post=27944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}