{"id":27963,"date":"2026-06-27T16:11:59","date_gmt":"2026-06-27T16:11:59","guid":{"rendered":"https:\/\/luxgroup.vn\/what-i-learned-from-harvardx-rhetoric-leadership-and-communication-at-luxgroup\/"},"modified":"2026-06-27T16:14:26","modified_gmt":"2026-06-27T16:14:26","slug":"sau-khoa-hoc-harvardx-rhetoric-nghe-thuat-thuyet-phuc-trong-lanh-dao-va-truyen-thong-tai-luxgroup","status":"publish","type":"post","link":"https:\/\/luxgroup.vn\/vi\/sau-khoa-hoc-harvardx-rhetoric-nghe-thuat-thuyet-phuc-trong-lanh-dao-va-truyen-thong-tai-luxgroup\/","title":{"rendered":"Sau kh\u00f3a h\u1ecdc HarvardX: Rhetoric \u2013 Ngh\u1ec7 thu\u1eadt thuy\u1ebft ph\u1ee5c trong l\u00e3nh \u0111\u1ea1o v\u00e0 truy\u1ec1n th\u00f4ng t\u1ea1i LuxGroup\u00ae"},"content":{"rendered":"

\u201cL\u00e3nh \u0111\u1ea1o kh\u00f4ng ch\u1ec9 l\u00e0 qu\u1ea3n tr\u1ecb con ng\u01b0\u1eddi. L\u00e3nh \u0111\u1ea1o l\u00e0 ngh\u1ec7 thu\u1eadt truy\u1ec1n c\u1ea3m h\u1ee9ng, x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 d\u1eabn d\u1eaft s\u1ef1 thay \u0111\u1ed5i b\u1eb1ng l\u1eddi n\u00f3i, h\u00e0nh \u0111\u1ed9ng v\u00e0 gi\u00e1 tr\u1ecb.\u201d<\/span><\/b><\/span><\/p>\n

Ho\u00e0n th\u00e0nh kh\u00f3a h\u1ecdc HarvardX \u2013 Rhetoric: The Art of Persuasive Writing and Public Speaking<\/b>\u00a0l\u00e0 m\u1ed9t d\u1ea5u m\u1ed1c \u00fd ngh\u0129a trong h\u00e0nh tr\u00ecnh h\u1ecdc t\u1eadp su\u1ed1t \u0111\u1eddi c\u1ee7a t\u00f4i. \u0110\u00e2y kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t kh\u00f3a h\u1ecdc v\u1ec1 di\u1ec5n thuy\u1ebft hay k\u1ef9 n\u0103ng tr\u00ecnh b\u00e0y tr\u01b0\u1edbc c\u00f4ng ch\u00fang. Quan tr\u1ecdng h\u01a1n, kh\u00f3a h\u1ecdc gi\u00fap t\u00f4i hi\u1ec3u s\u00e2u s\u1eafc r\u1eb1ng rhetoric<\/b>\u00a0\u2013 ngh\u1ec7 thu\u1eadt h\u00f9ng bi\u1ec7n \u2013 ch\u00ednh l\u00e0 ngh\u1ec7 thu\u1eadt l\u00e3nh \u0111\u1ea1o th\u00f4ng qua giao ti\u1ebfp, t\u01b0 duy ph\u1ea3n bi\u1ec7n v\u00e0 kh\u1ea3 n\u0103ng t\u1ea1o d\u1ef1ng s\u1ef1 \u0111\u1ed3ng thu\u1eadn.<\/span><\/p>\n

L\u00e0 ng\u01b0\u1eddi s\u00e1ng l\u1eadp LuxGroup\u00ae<\/strong><\/a>, t\u00f4i lu\u00f4n tin r\u1eb1ng m\u1ed9t doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng n\u1ebfu ch\u1ec9 d\u1ef1a v\u00e0o v\u1ed1n, c\u00f4ng ngh\u1ec7 hay s\u1ea3n ph\u1ea9m. \u0110i\u1ec1u t\u1ea1o n\u00ean s\u1ee9c m\u1ea1nh tr\u01b0\u1eddng t\u1ed3n ch\u00ednh l\u00e0 con ng\u01b0\u1eddi, v\u0103n h\u00f3a v\u00e0 kh\u1ea3 n\u0103ng truy\u1ec1n c\u1ea3m h\u1ee9ng. Sau kh\u00f3a h\u1ecdc n\u00e0y, t\u00f4i c\u00e0ng nh\u1eadn ra r\u1eb1ng h\u00e0nh tr\u00ecnh x\u00e2y d\u1ef1ng House of Small Giants\u00ae \u2013 Ng\u00f4i nh\u00e0 c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u sang tr\u1ecdng<\/b>\u00a0kh\u00f4ng ch\u1ec9 l\u00e0 ph\u00e1t tri\u1ec3n nh\u1eefng doanh nghi\u1ec7p th\u00e0nh c\u00f4ng, m\u00e0 c\u00f2n l\u00e0 ki\u1ebfn t\u1ea1o nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 ti\u1ebfng n\u00f3i, c\u00f3 b\u1ea3n s\u1eafc v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng ch\u1ea1m \u0111\u1ebfn tr\u00e1i tim c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c v\u00e0 c\u1ed9ng \u0111\u1ed3ng.<\/span><\/p>\n

1. L\u00e3nh \u0111\u1ea1o b\u1eaft \u0111\u1ea7u t\u1eeb m\u1ed9t c\u00e2u chuy\u1ec7n c\u00f3 \u00fd ngh\u0129a<\/span><\/b><\/h5>\n

Kh\u00f3a h\u1ecdc kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng nh\u1eefng nh\u00e0 l\u00e3nh \u0111\u1ea1o v\u0129 \u0111\u1ea1i kh\u00f4ng ch\u1ec9 \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c \u0111\u00fang, h\u1ecd c\u00f2n bi\u1ebft k\u1ec3 nh\u1eefng c\u00e2u chuy\u1ec7n khi\u1ebfn ng\u01b0\u1eddi kh\u00e1c mu\u1ed1n \u0111\u1ed3ng h\u00e0nh. Con ng\u01b0\u1eddi c\u00f3 th\u1ec3 qu\u00ean nh\u1eefng b\u1ea3ng b\u00e1o c\u00e1o t\u00e0i ch\u00ednh, nh\u01b0ng h\u1ecd lu\u00f4n nh\u1edb nh\u1eefng c\u00e2u chuy\u1ec7n mang l\u1ea1i c\u1ea3m x\u00fac, kh\u01a1i d\u1eady ni\u1ec1m tin v\u00e0 t\u1ea1o n\u00ean \u00fd ngh\u0129a.<\/span><\/p>\n

\u0110\u00f3 c\u0169ng ch\u00ednh l\u00e0 tri\u1ebft l\u00fd m\u00e0 LuxGroup \u0111\u00e3 theo \u0111u\u1ed5i su\u1ed1t h\u01a1n hai th\u1eadp k\u1ef7. Ch\u00fang t\u00f4i kh\u00f4ng b\u00e1n nh\u1eefng chuy\u1ebfn \u0111i hay nh\u1eefng con t\u00e0u. Ch\u00fang t\u00f4i k\u1ec3 nh\u1eefng c\u00e2u chuy\u1ec7n v\u1ec1 Vi\u1ec7t Nam. Emperor Cruises<\/strong><\/a> t\u00e1i hi\u1ec7n tinh th\u1ea7n s\u1ed1ng ngh\u1ec7 thu\u1eadt c\u1ee7a Ho\u00e0ng \u0111\u1ebf B\u1ea3o \u0110\u1ea1i. Heritage Cruises<\/strong> <\/a>ti\u1ebfp n\u1ed1i kh\u00e1t v\u1ecdng doanh nh\u00e2n B\u1ea1ch Th\u00e1i B\u01b0\u1edfi v\u00e0 h\u00e0nh tr\u00ecnh kh\u00e1m ph\u00e1 \u0111\u1ea5t n\u01b0\u1edbc b\u1eb1ng \u0111\u01b0\u1eddng th\u1ee7y. Amiral Cruises<\/strong><\/a> k\u1ec3 c\u00e2u chuy\u1ec7n v\u1ec1 d\u00f2ng s\u00f4ng, l\u1ecbch s\u1eed v\u00e0 nh\u1eefng k\u00fd \u1ee9c c\u1ee7a Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh. Lux Travel DMC k\u1ebft n\u1ed1i du kh\u00e1ch v\u1edbi v\u1ebb \u0111\u1eb9p ch\u00e2n th\u1ef1c c\u1ee7a con ng\u01b0\u1eddi, v\u0103n h\u00f3a v\u00e0 di s\u1ea3n Vi\u1ec7t Nam.<\/span><\/p>\n

T\u00f4i nh\u1eadn ra r\u1eb1ng, khi th\u01b0\u01a1ng hi\u1ec7u c\u00f3 m\u1ed9t c\u00e2u chuy\u1ec7n ch\u00e2n th\u1ef1c v\u00e0 nh\u1ea5t qu\u00e1n, kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng ch\u1ec9 ghi nh\u1edb d\u1ecbch v\u1ee5 m\u00e0 c\u00f2n ghi nh\u1edb nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1i di\u1ec7n.<\/span><\/p>\n

2. Logos, Ethos v\u00e0 Pathos \u2013 Ba tr\u1ee5 c\u1ed9t c\u1ee7a m\u1ecdi quy\u1ebft \u0111\u1ecbnh l\u00e3nh \u0111\u1ea1o<\/span><\/b><\/h5>\n

M\u1ed9t trong nh\u1eefng b\u00e0i h\u1ecdc gi\u00e1 tr\u1ecb nh\u1ea5t c\u1ee7a Harvard l\u00e0 ba y\u1ebfu t\u1ed1 kinh \u0111i\u1ec3n c\u1ee7a ngh\u1ec7 thu\u1eadt h\u00f9ng bi\u1ec7n: Logos<\/b>\u00a0(l\u00fd tr\u00ed), Ethos<\/b>\u00a0(uy t\u00edn) v\u00e0 Pathos<\/b>\u00a0(c\u1ea3m x\u00fac). Ba y\u1ebfu t\u1ed1 n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap m\u1ed9t b\u00e0i ph\u00e1t bi\u1ec3u tr\u1edf n\u00ean thuy\u1ebft ph\u1ee5c m\u00e0 c\u00f2n l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a m\u1ecdi quy\u1ebft \u0111\u1ecbnh l\u00e3nh \u0111\u1ea1o.<\/span><\/p>\n

T\u1ea1i LuxGroup, ch\u00fang t\u00f4i x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean d\u1eef li\u1ec7u, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u01b0 duy d\u00e0i h\u1ea1n \u2013 \u0111\u00f3 l\u00e0 Logos. Ch\u00fang t\u00f4i gi\u1eef ch\u1eef t\u00edn v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c v\u00e0 nh\u00e2n vi\u00ean b\u1eb1ng s\u1ef1 ch\u00ednh tr\u1ef1c, minh b\u1ea1ch v\u00e0 nh\u1ea5t qu\u00e1n \u2013 \u0111\u00f3 l\u00e0 Ethos. V\u00e0 ch\u00fang t\u00f4i lu\u00f4n \u0111\u1eb7t c\u1ea3m x\u00fac c\u1ee7a con ng\u01b0\u1eddi l\u00e0m trung t\u00e2m trong t\u1eebng tr\u1ea3i nghi\u1ec7m \u2013 \u0111\u00f3 l\u00e0 Pathos.<\/span><\/p>\n

Khi l\u00fd tr\u00ed d\u1eabn \u0111\u01b0\u1eddng, uy t\u00edn t\u1ea1o ni\u1ec1m tin v\u00e0 c\u1ea3m x\u00fac k\u1ebft n\u1ed1i con ng\u01b0\u1eddi, doanh nghi\u1ec7p s\u1ebd kh\u00f4ng ch\u1ec9 t\u1ea1o ra doanh thu m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c nh\u1eefng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng. \u0110\u00f3 l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u sang tr\u1ecdng th\u1ef1c s\u1ef1.<\/span><\/p>\n

3. Giao ti\u1ebfp l\u00e0 n\u0103ng l\u1ef1c quan tr\u1ecdng nh\u1ea5t c\u1ee7a ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o<\/span><\/b><\/p>\n

Kh\u00f3a h\u1ecdc khi\u1ebfn t\u00f4i nh\u00ecn nh\u1eadn giao ti\u1ebfp theo m\u1ed9t g\u00f3c \u0111\u1ed9 ho\u00e0n to\u00e0n kh\u00e1c. Giao ti\u1ebfp kh\u00f4ng ch\u1ec9 l\u00e0 n\u00f3i hay hay vi\u1ebft gi\u1ecfi. Giao ti\u1ebfp l\u00e0 kh\u1ea3 n\u0103ng bi\u1ebfn m\u1ed9t t\u1ea7m nh\u00ecn th\u00e0nh ni\u1ec1m tin chung, bi\u1ebfn chi\u1ebfn l\u01b0\u1ee3c th\u00e0nh h\u00e0nh \u0111\u1ed9ng v\u00e0 bi\u1ebfn m\u1ee5c ti\u00eau th\u00e0nh \u0111\u1ed9ng l\u1ef1c c\u1ee7a c\u1ea3 t\u1ed5 ch\u1ee9c.<\/span><\/p>\n

M\u1ed9t CEO kh\u00f4ng th\u1ec3 c\u00f3 m\u1eb7t \u1edf m\u1ecdi n\u01a1i \u0111\u1ec3 gi\u00e1m s\u00e1t c\u00f4ng vi\u1ec7c. Nh\u01b0ng m\u1ed9t CEO c\u00f3 th\u1ec3 truy\u1ec1n \u0111\u1ea1t r\u00f5 r\u00e0ng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 k\u1ef3 v\u1ecdng \u0111\u1ec3 m\u1ed7i nh\u00e2n vi\u00ean \u0111\u1ec1u hi\u1ec3u m\u00ecnh \u0111ang \u0111\u00f3ng g\u00f3p v\u00e0o \u0111i\u1ec1u g\u00ec l\u1edbn lao h\u01a1n c\u00f4ng vi\u1ec7c h\u1eb1ng ng\u00e0y.<\/span><\/p>\n

T\u1ea1i LuxGroup, m\u1ed7i cu\u1ed9c h\u1ecdp, m\u1ed7i b\u00e0i ph\u00e1t bi\u1ec3u, m\u1ed7i email hay m\u1ed7i cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u1edbi \u0111\u1ed3ng nghi\u1ec7p \u0111\u1ec1u l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 c\u1ee7ng c\u1ed1 v\u0103n h\u00f3a doanh nghi\u1ec7p. Khi giao ti\u1ebfp tr\u1edf n\u00ean r\u00f5 r\u00e0ng, ch\u00e2n th\u00e0nh v\u00e0 nh\u1ea5t qu\u00e1n, t\u1ed5 ch\u1ee9c s\u1ebd h\u00ecnh th\u00e0nh s\u1ef1 \u0111\u1ed3ng thu\u1eadn, t\u0103ng c\u01b0\u1eddng ni\u1ec1m tin v\u00e0 th\u00fac \u0111\u1ea9y kh\u1ea3 n\u0103ng th\u1ef1c thi.<\/span><\/p>\n

4. Ph\u1ea3n bi\u1ec7n kh\u00f4ng ph\u1ea3i \u0111\u1ec3 chi\u1ebfn th\u1eafng m\u00e0 \u0111\u1ec3 t\u00ecm ra gi\u1ea3i ph\u00e1p t\u1ed1t nh\u1ea5t<\/span><\/b><\/p>\n

Harvard d\u00e0nh nhi\u1ec1u th\u1eddi gian ph\u00e2n t\u00edch nh\u1eefng b\u00e0i ph\u00e1t bi\u1ec3u n\u1ed5i ti\u1ebfng trong l\u1ecbch s\u1eed \u0111\u1ec3 cho th\u1ea5y r\u1eb1ng s\u1ee9c m\u1ea1nh c\u1ee7a l\u1eadp lu\u1eadn kh\u00f4ng n\u1eb1m \u1edf vi\u1ec7c \u0111\u00e1nh b\u1ea1i \u0111\u1ed1i ph\u01b0\u01a1ng, m\u00e0 \u1edf kh\u1ea3 n\u0103ng gi\u00fap m\u1ecdi ng\u01b0\u1eddi nh\u00ecn th\u1ea5y s\u1ef1 th\u1eadt t\u1eeb nhi\u1ec1u g\u00f3c \u0111\u1ed9.<\/span><\/p>\n

\u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi v\u0103n h\u00f3a doanh nghi\u1ec7p. M\u1ed9t t\u1ed5 ch\u1ee9c s\u00e1ng t\u1ea1o kh\u00f4ng th\u1ec3 t\u1ed3n t\u1ea1i n\u1ebfu m\u1ecdi ng\u01b0\u1eddi ch\u1ec9 n\u00f3i \u0111i\u1ec1u l\u00e3nh \u0111\u1ea1o mu\u1ed1n nghe. Nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi lu\u00f4n b\u1eaft \u0111\u1ea7u t\u1eeb nh\u1eefng c\u00e2u h\u1ecfi, nh\u1eefng g\u00f3c nh\u00ecn kh\u00e1c bi\u1ec7t v\u00e0 nh\u1eefng cu\u1ed9c tranh lu\u1eadn mang t\u00ednh x\u00e2y d\u1ef1ng.<\/span><\/p>\n

T\u00f4i mong mu\u1ed1n LuxGroup ti\u1ebfp t\u1ee5c x\u00e2y d\u1ef1ng m\u00f4i tr\u01b0\u1eddng n\u01a1i m\u1ecdi Luxer c\u00f3 th\u1ec3 tr\u00ecnh b\u00e0y quan \u0111i\u1ec3m b\u1eb1ng l\u1eadp lu\u1eadn, d\u1eef li\u1ec7u v\u00e0 tinh th\u1ea7n t\u00f4n tr\u1ecdng l\u1eabn nhau. Ch\u00fang ta tranh lu\u1eadn kh\u00f4ng ph\u1ea3i \u0111\u1ec3 h\u01a1n thua, m\u00e0 \u0111\u1ec3 c\u00f9ng nhau t\u00ecm ra gi\u1ea3i ph\u00e1p t\u1ed1t nh\u1ea5t cho kh\u00e1ch h\u00e0ng, cho doanh nghi\u1ec7p v\u00e0 cho c\u1ed9ng \u0111\u1ed3ng.<\/span><\/p>\n

5. M\u1ed7i Luxer l\u00e0 m\u1ed9t nh\u00e0 truy\u1ec1n th\u00f4ng v\u00e0 m\u1ed9t \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u<\/span><\/b><\/p>\n

M\u1ed9t trong nh\u1eefng \u0111i\u1ec1u t\u00f4i t\u00e2m \u0111\u1eafc nh\u1ea5t sau kh\u00f3a h\u1ecdc l\u00e0 nh\u1eadn th\u1ee9c r\u1eb1ng m\u1ecdi h\u00e0nh \u0111\u1ed9ng giao ti\u1ebfp \u0111\u1ec1u g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng ho\u1eb7c l\u00e0m suy gi\u1ea3m th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi ph\u00f2ng Marketing hay Ban l\u00e3nh \u0111\u1ea1o. Th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c t\u1ea1o n\u00ean t\u1eeb t\u1eebng cu\u1ed9c \u0111i\u1ec7n tho\u1ea1i, t\u1eebng email, t\u1eebng n\u1ee5 c\u01b0\u1eddi, t\u1eebng l\u1eddi ch\u00e0o, t\u1eebng c\u00e1ch gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 v\u00e0 t\u1eebng tr\u1ea3i nghi\u1ec7m m\u00e0 kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn.<\/span><\/p>\n

V\u00ec v\u1eady, m\u1ed7i Luxer \u0111\u1ec1u l\u00e0 m\u1ed9t \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u. Khi ch\u00fang ta giao ti\u1ebfp b\u1eb1ng s\u1ef1 chuy\u00ean nghi\u1ec7p, ch\u00e2n th\u00e0nh v\u00e0 t\u1eed t\u1ebf, ch\u00fang ta \u0111ang k\u1ec3 ti\u1ebfp c\u00e2u chuy\u1ec7n c\u1ee7a LuxGroup theo c\u00e1ch thuy\u1ebft ph\u1ee5c nh\u1ea5t. \u0110\u00f3 l\u00e0 h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 v\u00e0 b\u1ec1n v\u1eefng nh\u1ea5t m\u00e0 kh\u00f4ng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o n\u00e0o c\u00f3 th\u1ec3 thay th\u1ebf.<\/span><\/p>\n

6. L\u00e3nh \u0111\u1ea1o b\u1eb1ng gi\u00e1 tr\u1ecb \u2013 V\u0103n h\u00f3a l\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng<\/span><\/b><\/p>\n

Trong th\u1eddi \u0111\u1ea1i tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, c\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c sao ch\u00e9p, s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn v\u00e0 m\u00f4 h\u00ecnh kinh doanh c\u00f3 th\u1ec3 b\u1ecb b\u1eaft ch\u01b0\u1edbc. Nh\u01b0ng v\u0103n h\u00f3a doanh nghi\u1ec7p l\u00e0 t\u00e0i s\u1ea3n kh\u00f3 sao ch\u00e9p nh\u1ea5t.<\/span><\/p>\n

Kh\u00f3a h\u1ecdc nh\u1eafc t\u00f4i r\u1eb1ng s\u1ee9c m\u1ea1nh c\u1ee7a ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o kh\u00f4ng \u0111\u1ebfn t\u1eeb quy\u1ec1n l\u1ef1c m\u00e0 \u0111\u1ebfn t\u1eeb s\u1ef1 nh\u1ea5t qu\u00e1n gi\u1eefa l\u1eddi n\u00f3i v\u00e0 h\u00e0nh \u0111\u1ed9ng. M\u1ed9t doanh nghi\u1ec7p ch\u1ec9 c\u00f3 th\u1ec3 truy\u1ec1n c\u1ea3m h\u1ee9ng khi ch\u00ednh nh\u1eefng gi\u00e1 tr\u1ecb c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c th\u1ef1c h\u00e0nh m\u1ed7i ng\u00e0y.<\/span><\/p>\n

T\u1ea1i LuxGroup, ch\u00fang t\u00f4i ki\u00ean \u0111\u1ecbnh v\u1edbi tri\u1ebft l\u00fd Luxury is Culture\u00ae<\/b>, Delivering Happiness\u00ae<\/b>, People First\u00ae<\/b>\u00a0v\u00e0 Luxury is Heartware, not Hardware\u00ae<\/b>. Ch\u00fang t\u00f4i tin r\u1eb1ng d\u1ecbch v\u1ee5 sang tr\u1ecdng kh\u00f4ng n\u1eb1m \u1edf s\u1ef1 xa hoa b\u1ec1 ngo\u00e0i m\u00e0 \u1edf chi\u1ec1u s\u00e2u v\u0103n h\u00f3a, s\u1ef1 tinh t\u1ebf trong t\u1eebng chi ti\u1ebft v\u00e0 s\u1ef1 quan t\u00e2m ch\u00e2n th\u00e0nh d\u00e0nh cho m\u1ed7i con ng\u01b0\u1eddi.<\/span><\/p>\n

\u0110\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 kh\u1ea9u hi\u1ec7u truy\u1ec1n th\u00f4ng m\u00e0 l\u00e0 kim ch\u1ec9 nam cho m\u1ecdi quy\u1ebft \u0111\u1ecbnh v\u00e0 m\u1ecdi h\u00e0nh \u0111\u1ed9ng c\u1ee7a t\u1ed5 ch\u1ee9c.<\/span><\/p>\n

7. House of Small Giants\u00ae \u2013 L\u00e3nh \u0111\u1ea1o b\u1eb1ng kh\u00e1t v\u1ecdng v\u00e0 \u00fd ngh\u0129a<\/span><\/b><\/p>\n

Kh\u00f3a h\u1ecdc k\u1ebft th\u00fac nh\u01b0ng m\u1edf ra cho t\u00f4i m\u1ed9t g\u00f3c nh\u00ecn m\u1edbi v\u1ec1 vai tr\u00f2 c\u1ee7a ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o trong th\u1ebf k\u1ef7 XXI. Th\u00e0nh c\u00f4ng kh\u00f4ng c\u00f2n \u0111\u01b0\u1ee3c \u0111o b\u1eb1ng quy m\u00f4 doanh nghi\u1ec7p hay s\u1ed1 l\u01b0\u1ee3ng t\u00e0i s\u1ea3n, m\u00e0 b\u1eb1ng kh\u1ea3 n\u0103ng t\u1ea1o ra \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c v\u00e0 b\u1ec1n v\u1eefng.<\/span><\/p>\n

LuxGroup kh\u00f4ng theo \u0111u\u1ed5i m\u1ee5c ti\u00eau tr\u1edf th\u00e0nh t\u1eadp \u0111o\u00e0n l\u1edbn nh\u1ea5t. Ch\u00fang t\u00f4i mong mu\u1ed1n tr\u1edf th\u00e0nh House of Small Giants\u00ae<\/b>\u00a0\u2013 ng\u00f4i nh\u00e0 c\u1ee7a nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u nh\u1ecf nh\u01b0ng xu\u1ea5t s\u1eafc, n\u01a1i m\u1ed7i th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u d\u1eabn \u0111\u1ea7u trong l\u0129nh v\u1ef1c c\u1ee7a m\u00ecnh b\u1eb1ng ch\u1ea5t l\u01b0\u1ee3ng, s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 nh\u1eefng gi\u00e1 tr\u1ecb nh\u00e2n v\u0103n.<\/span><\/p>\n

Sau kh\u00f3a h\u1ecdc HarvardX, t\u00f4i c\u00e0ng tin r\u1eb1ng t\u01b0\u01a1ng lai s\u1ebd thu\u1ed9c v\u1ec1 nh\u1eefng t\u1ed5 ch\u1ee9c bi\u1ebft k\u1ec3 nh\u1eefng c\u00e2u chuy\u1ec7n ch\u00e2n th\u1ef1c, bi\u1ebft giao ti\u1ebfp b\u1eb1ng s\u1ef1 t\u1eed t\u1ebf, bi\u1ebft l\u00e3nh \u0111\u1ea1o b\u1eb1ng gi\u00e1 tr\u1ecb v\u00e0 bi\u1ebft truy\u1ec1n c\u1ea3m h\u1ee9ng \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi c\u00f9ng nhau ki\u1ebfn t\u1ea1o m\u1ed9t t\u01b0\u01a1ng lai t\u1ed1t \u0111\u1eb9p h\u01a1n.<\/span><\/p>\n

\u0110\u00f3 c\u0169ng l\u00e0 con \u0111\u01b0\u1eddng m\u00e0 LuxGroup s\u1ebd ti\u1ebfp t\u1ee5c theo \u0111u\u1ed5i: kh\u00f4ng ng\u1eebng h\u1ecdc h\u1ecfi, kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi v\u00e0 kh\u00f4ng ng\u1eebng lan t\u1ecfa nh\u1eefng gi\u00e1 tr\u1ecb c\u1ee7a Vi\u1ec7t Nam ra th\u1ebf gi\u1edbi. B\u1edfi v\u1edbi ch\u00fang t\u00f4i, l\u00e3nh \u0111\u1ea1o l\u00e0 ph\u1ee5c v\u1ee5, truy\u1ec1n th\u00f4ng l\u00e0 k\u1ebft n\u1ed1i v\u00e0 th\u00e0nh c\u00f4ng l\u1edbn nh\u1ea5t l\u00e0 \u0111\u1ec3 l\u1ea1i nh\u1eefng gi\u00e1 tr\u1ecb t\u1ed1t \u0111\u1eb9p cho con ng\u01b0\u1eddi, cho v\u0103n h\u00f3a v\u00e0 cho c\u00e1c th\u1ebf h\u1ec7 mai sau.<\/b><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cL\u00e3nh \u0111\u1ea1o kh\u00f4ng ch\u1ec9 l\u00e0 qu\u1ea3n tr\u1ecb con ng\u01b0\u1eddi. L\u00e3nh \u0111\u1ea1o l\u00e0 ngh\u1ec7 thu\u1eadt truy\u1ec1n…<\/p>\n","protected":false},"author":5,"featured_media":27961,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1299],"tags":[498,1536,261,284],"_links":{"self":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/27963"}],"collection":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/comments?post=27963"}],"version-history":[{"count":2,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/27963\/revisions"}],"predecessor-version":[{"id":27965,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/27963\/revisions\/27965"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/media\/27961"}],"wp:attachment":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/media?parent=27963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/categories?post=27963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/tags?post=27963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}