{"id":28076,"date":"2026-07-08T04:43:20","date_gmt":"2026-07-08T04:43:20","guid":{"rendered":"https:\/\/luxgroup.vn\/the-ceos-real-job-isnt-managing-money-its-allocating-capital\/"},"modified":"2026-07-08T04:45:18","modified_gmt":"2026-07-08T04:45:18","slug":"cong-viec-thuc-su-cua-ceo-khong-phai-quan-ly-tien-ma-la-phan-bo-von","status":"publish","type":"post","link":"https:\/\/luxgroup.vn\/vi\/cong-viec-thuc-su-cua-ceo-khong-phai-quan-ly-tien-ma-la-phan-bo-von\/","title":{"rendered":"C\u00f4ng Vi\u1ec7c Th\u1ef1c S\u1ef1 C\u1ee7a CEO Kh\u00f4ng Ph\u1ea3i Qu\u1ea3n L\u00fd Ti\u1ec1n M\u00e0 L\u00e0 Ph\u00e2n B\u1ed5 V\u1ed1n"},"content":{"rendered":"
T\u00e0i Ch\u00ednh L\u00e0 Ng\u00f4n Ng\u1eef C\u1ee7a L\u00e3nh \u0110\u1ea1o<\/span><\/b><\/h5>\n

Khi h\u1ecfi m\u1ed9t CEO \u0111i\u1ec1u g\u00ec quan tr\u1ecdng nh\u1ea5t trong vai tr\u00f2 l\u00e3nh \u0111\u1ea1o, nhi\u1ec1u ng\u01b0\u1eddi s\u1ebd nh\u1eafc \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c, \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o, kh\u00e1ch h\u00e0ng hay v\u0103n h\u00f3a doanh nghi\u1ec7p. T\u1ea5t c\u1ea3 \u0111\u1ec1u \u0111\u00fang, nh\u01b0ng b\u00ean d\u01b0\u1edbi m\u1ecdi quy\u1ebft \u0111\u1ecbnh l\u1edbn lu\u00f4n t\u1ed3n t\u1ea1i m\u1ed9t y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh s\u1ef1 tr\u01b0\u1eddng t\u1ed3n c\u1ee7a doanh nghi\u1ec7p: t\u00e0i ch\u00ednh. M\u1ed9t CEO kh\u00f4ng c\u1ea7n tr\u1edf th\u00e0nh k\u1ebf to\u00e1n, nh\u01b0ng b\u1eaft bu\u1ed9c ph\u1ea3i hi\u1ec3u ng\u00f4n ng\u1eef c\u1ee7a t\u00e0i ch\u00ednh. K\u1ebf to\u00e1n ghi l\u1ea1i nh\u1eefng g\u00ec \u0111\u00e3 x\u1ea3y ra, c\u00f2n t\u00e0i ch\u00ednh gi\u00fap tr\u1ea3 l\u1eddi \u0111i\u1ec1u g\u00ec n\u00ean x\u1ea3y ra ti\u1ebfp theo. Ch\u00ednh kh\u1ea3 n\u0103ng chuy\u1ec3n nh\u1eefng con s\u1ed1 th\u00e0nh quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c m\u1edbi l\u00e0 \u0111i\u1ec1u t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa m\u1ed9t nh\u00e0 qu\u1ea3n l\u00fd gi\u1ecfi v\u00e0 m\u1ed9t nh\u00e0 l\u00e3nh \u0111\u1ea1o xu\u1ea5t s\u1eafc.<\/span><\/p>\n

CEO L\u00e0 Ng\u01b0\u1eddi Ph\u00e2n B\u1ed5 V\u1ed1n Quan Tr\u1ecdng Nh\u1ea5t<\/span><\/b><\/h5>\n

M\u1ed7i quy\u1ebft \u0111\u1ecbnh c\u1ee7a CEO th\u1ef1c ch\u1ea5t \u0111\u1ec1u l\u00e0 m\u1ed9t quy\u1ebft \u0111\u1ecbnh ph\u00e2n b\u1ed5 v\u1ed1n. Tuy\u1ec3n th\u00eam m\u1ed9t nh\u00e2n s\u1ef1 c\u1ea5p cao, x\u00e2y d\u1ef1ng m\u1ed9t kh\u00e1ch s\u1ea1n m\u1edbi, \u0111\u1ea7u t\u01b0 m\u1ed9t con t\u00e0u, ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7, m\u1edf r\u1ed9ng sang th\u1ecb tr\u01b0\u1eddng m\u1edbi hay mua l\u1ea1i m\u1ed9t doanh nghi\u1ec7p \u0111\u1ec1u l\u00e0 c\u00e2u chuy\u1ec7n c\u1ee7a v\u1ed1n. Ngu\u1ed3n l\u1ef1c lu\u00f4n h\u1eefu h\u1ea1n, v\u00ec v\u1eady CEO ph\u1ea3i li\u00ean t\u1ee5c tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi: \u0111\u1ed3ng v\u1ed1n n\u00e0o s\u1ebd t\u1ea1o ra gi\u00e1 tr\u1ecb l\u1edbn nh\u1ea5t trong d\u00e0i h\u1ea1n? Nh\u1eefng CEO xu\u1ea5t s\u1eafc kh\u00f4ng nh\u00ecn doanh nghi\u1ec7p nh\u01b0 m\u1ed9t ng\u01b0\u1eddi \u0111i\u1ec1u h\u00e0nh m\u00e0 nh\u01b0 m\u1ed9t nh\u00e0 \u0111\u1ea7u t\u01b0. H\u1ecd hi\u1ec3u r\u1eb1ng n\u00f3i \u201cc\u00f3\u201d v\u1edbi m\u1ed9t c\u01a1 h\u1ed9i c\u0169ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c t\u1eeb ch\u1ed1i r\u1ea5t nhi\u1ec1u c\u01a1 h\u1ed9i kh\u00e1c.<\/span><\/p>\n

Doanh Thu Kh\u00f4ng \u0110\u1ed3ng Ngh\u0129a V\u1edbi Gi\u00e1 Tr\u1ecb<\/span><\/b><\/h5>\n

Kh\u00f4ng \u00edt doanh nghi\u1ec7p t\u0103ng tr\u01b0\u1edfng doanh thu r\u1ea5t nhanh nh\u01b0ng gi\u00e1 tr\u1ecb doanh nghi\u1ec7p l\u1ea1i suy gi\u1ea3m. Doanh thu cao kh\u00f4ng \u0111\u1ea3m b\u1ea3o l\u1ee3i th\u1ebf c\u1ea1nh tranh. Quy m\u00f4 l\u1edbn kh\u00f4ng \u0111\u1ed3ng ngh\u0129a v\u1edbi th\u00e0nh c\u00f4ng. \u0110i\u1ec1u quan tr\u1ecdng kh\u00f4ng ph\u1ea3i l\u00e0 b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n m\u00e0 l\u00e0 t\u1ea1o ra nhi\u1ec1u gi\u00e1 tr\u1ecb h\u01a1n. M\u1ed9t CEO t\u00e0i ch\u00ednh s\u1ebd kh\u00f4ng h\u1ecfi doanh thu n\u0103m nay t\u0103ng bao nhi\u00eau ph\u1ea7n tr\u0103m m\u00e0 s\u1ebd h\u1ecfi quy\u1ebft \u0111\u1ecbnh n\u00e0y c\u00f3 l\u00e0m t\u0103ng gi\u00e1 tr\u1ecb doanh nghi\u1ec7p hay kh\u00f4ng. Ch\u1ec9 khi t\u0103ng tr\u01b0\u1edfng \u0111i c\u00f9ng l\u1ee3i nhu\u1eadn, d\u00f2ng ti\u1ec1n v\u00e0 hi\u1ec7u qu\u1ea3 s\u1eed d\u1ee5ng v\u1ed1n th\u00ec doanh nghi\u1ec7p m\u1edbi th\u1ef1c s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/span><\/p>\n

L\u1ee3i Nhu\u1eadn Kh\u00f4ng Ph\u1ea3i L\u00e0 Ti\u1ec1n M\u1eb7t<\/span><\/b><\/h5>\n

M\u1ed9t trong nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn nh\u1ea5t c\u1ee7a doanh nghi\u1ec7p l\u00e0 \u0111\u1ed3ng nh\u1ea5t l\u1ee3i nhu\u1eadn v\u1edbi ti\u1ec1n m\u1eb7t. L\u1ee3i nhu\u1eadn ch\u1ec9 l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a nguy\u00ean t\u1eafc k\u1ebf to\u00e1n, trong khi ti\u1ec1n m\u1eb7t m\u1edbi l\u00e0 ngu\u1ed3n l\u1ef1c duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y. L\u1ecbch s\u1eed kinh doanh cho th\u1ea5y ph\u1ea7n l\u1edbn doanh nghi\u1ec7p kh\u00f4ng ph\u00e1 s\u1ea3n v\u00ec thi\u1ebfu l\u1ee3i nhu\u1eadn m\u00e0 v\u00ec c\u1ea1n ti\u1ec1n. Ti\u1ec1n m\u1eb7t gi\u00fap doanh nghi\u1ec7p tr\u1ea3 l\u01b0\u01a1ng, thanh to\u00e1n nh\u00e0 cung c\u1ea5p, \u0111\u1ea7u t\u01b0 c\u00f4ng ngh\u1ec7 v\u00e0 v\u01b0\u1ee3t qua kh\u1ee7ng ho\u1ea3ng. V\u00ec v\u1eady, CEO hi\u1ec7n \u0111\u1ea1i ph\u1ea3i theo d\u00f5i d\u00f2ng ti\u1ec1n t\u1ef1 do v\u1edbi m\u1ee9c \u0111\u1ed9 quan t\u00e2m ngang b\u1eb1ng, th\u1eadm ch\u00ed l\u1edbn h\u01a1n l\u1ee3i nhu\u1eadn k\u1ebf to\u00e1n.<\/span><\/p>\n

ROIC L\u00e0 Th\u01b0\u1edbc \u0110o C\u1ee7a Nh\u00e0 L\u00e3nh \u0110\u1ea1o<\/span><\/b><\/h5>\n

Trong h\u00e0ng tr\u0103m ch\u1ec9 s\u1ed1 t\u00e0i ch\u00ednh, Return on Invested Capital (ROIC) l\u00e0 ch\u1ec9 s\u1ed1 ph\u1ea3n \u00e1nh r\u00f5 nh\u1ea5t n\u0103ng l\u1ef1c l\u00e3nh \u0111\u1ea1o. ROIC cho bi\u1ebft doanh nghi\u1ec7p t\u1ea1o ra bao nhi\u00eau l\u1ee3i nhu\u1eadn t\u1eeb m\u1ed7i \u0111\u1ed3ng v\u1ed1n \u0111\u00e3 \u0111\u1ea7u t\u01b0. N\u1ebfu ROIC cao h\u01a1n chi ph\u00ed s\u1eed d\u1ee5ng v\u1ed1n (WACC), doanh nghi\u1ec7p \u0111ang t\u1ea1o ra gi\u00e1 tr\u1ecb. N\u1ebfu ROIC th\u1ea5p h\u01a1n WACC, doanh nghi\u1ec7p \u0111ang ph\u00e1 h\u1ee7y gi\u00e1 tr\u1ecb d\u00f9 doanh thu v\u1eabn t\u0103ng tr\u01b0\u1edfng. Nh\u1eefng CEO xu\u1ea5t s\u1eafc lu\u00f4n \u0111\u1eb7t ROIC v\u00e0o trung t\u00e2m c\u1ee7a m\u1ecdi quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0, b\u1edfi \u0111\u00e2y l\u00e0 ch\u1ec9 s\u1ed1 ph\u1ea3n \u00e1nh ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3n tr\u1ecb ch\u1ee9 kh\u00f4ng ch\u1ec9 l\u00e0 k\u1ebft qu\u1ea3 kinh doanh.<\/span><\/p>\n

\u0110\u1ed3ng V\u1ed1n Lu\u00f4n C\u00f3 Gi\u00e1<\/span><\/b><\/h5>\n

Kh\u00f4ng c\u00f3 ngu\u1ed3n v\u1ed1n n\u00e0o mi\u1ec5n ph\u00ed. V\u1ed1n vay ph\u1ea3i tr\u1ea3 l\u00e3i. V\u1ed1n c\u1ed5 ph\u1ea7n ph\u1ea3i t\u1ea1o ra l\u1ee3i nhu\u1eadn \u0111\u1ee7 h\u1ea5p d\u1eabn \u0111\u1ec3 b\u00f9 \u0111\u1eafp k\u1ef3 v\u1ecdng c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0. Chi ph\u00ed s\u1eed d\u1ee5ng v\u1ed1n ch\u00ednh l\u00e0 m\u1ee9c l\u1ee3i nhu\u1eadn t\u1ed1i thi\u1ec3u m\u00e0 m\u1ecdi d\u1ef1 \u00e1n ph\u1ea3i v\u01b0\u1ee3t qua. M\u1ed9t CEO hi\u1ec3u t\u00e0i ch\u00ednh s\u1ebd kh\u00f4ng \u0111\u1ea7u t\u01b0 v\u00ec c\u1ea3m x\u00fac hay s\u1ef1 h\u1ee9ng kh\u1edfi nh\u1ea5t th\u1eddi. H\u1ecd ch\u1ec9 \u0111\u1ea7u t\u01b0 khi d\u1ef1 \u00e1n t\u1ea1o ra gi\u00e1 tr\u1ecb cao h\u01a1n chi ph\u00ed c\u1ee7a \u0111\u1ed3ng v\u1ed1n b\u1ecf ra. Ch\u00ednh t\u01b0 duy n\u00e0y t\u1ea1o n\u00ean k\u1ef7 lu\u1eadt trong ph\u00e2n b\u1ed5 v\u1ed1n v\u00e0 gi\u00fap doanh nghi\u1ec7p tr\u00e1nh nh\u1eefng kho\u1ea3n \u0111\u1ea7u t\u01b0 t\u1ed1n k\u00e9m nh\u01b0ng k\u00e9m hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

T\u01b0 Duy Theo Gi\u00e1 Tr\u1ecb Hi\u1ec7n T\u1ea1i<\/span><\/b><\/h5>\n

L\u00e3nh \u0111\u1ea1o lu\u00f4n h\u01b0\u1edbng \u0111\u1ebfn t\u01b0\u01a1ng lai, nh\u01b0ng t\u00e0i ch\u00ednh bu\u1ed9c ch\u00fang ta ph\u1ea3i quy \u0111\u1ed5i t\u01b0\u01a1ng lai v\u1ec1 hi\u1ec7n t\u1ea1i. \u0110\u00f3 l\u00e0 l\u00fd do m\u00f4 h\u00ecnh chi\u1ebft kh\u1ea5u d\u00f2ng ti\u1ec1n (DCF) tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng c\u1ee7a \u0111\u1ecbnh gi\u00e1 doanh nghi\u1ec7p hi\u1ec7n \u0111\u1ea1i. M\u1ed7i kho\u1ea3n \u0111\u1ea7u t\u01b0 \u0111\u1ec1u ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 b\u1eb1ng d\u00f2ng ti\u1ec1n t\u1ea1o ra trong t\u01b0\u01a1ng lai sau khi \u0111\u00e3 t\u00ednh \u0111\u1ebfn y\u1ebfu t\u1ed1 th\u1eddi gian, l\u1ea1m ph\u00e1t v\u00e0 r\u1ee7i ro. Nh\u1eefng CEO gi\u1ecfi kh\u00f4ng d\u1ef1 \u0111o\u00e1n t\u01b0\u01a1ng lai b\u1eb1ng tr\u1ef1c gi\u00e1c m\u00e0 s\u1eed d\u1ee5ng c\u00e1c k\u1ecbch b\u1ea3n, ph\u00e2n t\u00edch \u0111\u1ed9 nh\u1ea1y v\u00e0 nhi\u1ec1u gi\u1ea3 \u0111\u1ecbnh kh\u00e1c nhau \u0111\u1ec3 chu\u1ea9n b\u1ecb cho m\u1ecdi kh\u1ea3 n\u0103ng c\u00f3 th\u1ec3 x\u1ea3y ra.<\/span><\/p>\n

Kh\u1ea3 N\u0103ng Ch\u1ed1ng Ch\u1ecbu L\u00e0 L\u1ee3i Th\u1ebf C\u1ea1nh Tranh<\/span><\/b><\/h5>\n

Trong m\u1ed9t th\u1ebf gi\u1edbi \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng b\u1edfi c\u00f4ng ngh\u1ec7, \u0111\u1ecba ch\u00ednh tr\u1ecb v\u00e0 c\u00e1c c\u00fa s\u1ed1c kinh t\u1ebf, s\u1ee9c ch\u1ed1ng ch\u1ecbu t\u00e0i ch\u00ednh tr\u1edf th\u00e0nh l\u1ee3i th\u1ebf c\u1ea1nh tranh quan tr\u1ecdng. Doanh nghi\u1ec7p c\u00f3 b\u1ea3ng c\u00e2n \u0111\u1ed1i k\u1ebf to\u00e1n l\u00e0nh m\u1ea1nh, d\u00f2ng ti\u1ec1n m\u1ea1nh v\u00e0 c\u1ea5u tr\u00fac v\u1ed1n h\u1ee3p l\u00fd lu\u00f4n c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ea7u t\u01b0 khi \u0111\u1ed1i th\u1ee7 ph\u1ea3i c\u1eaft gi\u1ea3m chi ti\u00eau. H\u1ecd c\u00f3 th\u1ec3 mua t\u00e0i s\u1ea3n v\u1edbi gi\u00e1 th\u1ea5p trong kh\u1ee7ng ho\u1ea3ng, gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i v\u00e0 ti\u1ebfp t\u1ee5c \u0111\u1ed5i m\u1edbi khi th\u1ecb tr\u01b0\u1eddng suy gi\u1ea3m. N\u0103ng l\u1ef1c t\u00e0i ch\u00ednh v\u00ec v\u1eady kh\u00f4ng c\u00f2n l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a ch\u00ednh chi\u1ebfn l\u01b0\u1ee3c.<\/span><\/p>\n

T\u00e0i Ch\u00ednh K\u1ebft N\u1ed1i To\u00e0n B\u1ed9 Doanh Nghi\u1ec7p<\/span><\/b><\/h5>\n

T\u00e0i ch\u00ednh kh\u00f4ng thu\u1ed9c ri\u00eang ph\u00f2ng t\u00e0i ch\u00ednh. Marketing \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng tr\u1ecdn \u0111\u1eddi. V\u1eadn h\u00e0nh quy\u1ebft \u0111\u1ecbnh hi\u1ec7u qu\u1ea3 s\u1eed d\u1ee5ng t\u00e0i s\u1ea3n. Nh\u00e2n s\u1ef1 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn n\u0103ng su\u1ea5t. C\u00f4ng ngh\u1ec7 t\u1ea1o kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng. Ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng l\u00e0m gi\u1ea3m r\u1ee7i ro d\u00e0i h\u1ea1n. M\u1ecdi quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng \u0111\u1ec1u ph\u1ea3n \u00e1nh v\u00e0o d\u00f2ng ti\u1ec1n v\u00e0 gi\u00e1 tr\u1ecb doanh nghi\u1ec7p. M\u1ed9t CEO gi\u1ecfi x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c v\u0103n h\u00f3a n\u01a1i m\u1ecdi b\u1ed9 ph\u1eadn \u0111\u1ec1u hi\u1ec3u r\u1eb1ng c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh \u0111ang g\u00f3p ph\u1ea7n t\u1ea1o ra hay l\u00e0m m\u1ea5t \u0111i gi\u00e1 tr\u1ecb cho doanh nghi\u1ec7p.<\/span><\/p>\n

T\u01b0\u01a1ng Lai Thu\u1ed9c V\u1ec1 Nh\u1eefng CEO Hi\u1ec3u T\u00e0i Ch\u00ednh<\/span><\/b><\/h5>\n

Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, chuy\u1ec3n \u0111\u1ed5i s\u1ed1, ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng v\u00e0 nh\u1eefng bi\u1ebfn \u0111\u1ed9ng to\u00e0n c\u1ea7u \u0111ang khi\u1ebfn vi\u1ec7c ph\u00e2n b\u1ed5 v\u1ed1n tr\u1edf n\u00ean kh\u00f3 kh\u0103n h\u01a1n bao gi\u1edd h\u1ebft. Doanh nghi\u1ec7p chi\u1ebfn th\u1eafng s\u1ebd kh\u00f4ng ph\u1ea3i l\u00e0 doanh nghi\u1ec7p l\u1edbn nh\u1ea5t m\u00e0 l\u00e0 doanh nghi\u1ec7p c\u00f3 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng \u0111\u1ed3ng v\u1ed1n hi\u1ec7u qu\u1ea3 nh\u1ea5t. C\u00f4ng vi\u1ec7c th\u1ef1c s\u1ef1 c\u1ee7a CEO kh\u00f4ng ph\u1ea3i t\u1ed1i \u0111a h\u00f3a doanh thu hay l\u1ee3i nhu\u1eadn ng\u1eafn h\u1ea1n m\u00e0 l\u00e0 t\u1ed1i \u0111a h\u00f3a gi\u00e1 tr\u1ecb doanh nghi\u1ec7p trong d\u00e0i h\u1ea1n. Khi nh\u00ecn m\u1ecdi quy\u1ebft \u0111\u1ecbnh d\u01b0\u1edbi l\u0103ng k\u00ednh c\u1ee7a d\u00f2ng ti\u1ec1n, chi ph\u00ed v\u1ed1n v\u00e0 gi\u00e1 tr\u1ecb t\u1ea1o ra, CEO s\u1ebd kh\u00f4ng ch\u1ec9 \u0111i\u1ec1u h\u00e0nh doanh nghi\u1ec7p m\u00e0 c\u00f2n ki\u1ebfn t\u1ea1o m\u1ed9t di s\u1ea3n ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng cho nhi\u1ec1u th\u1ebf h\u1ec7.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

T\u00e0i Ch\u00ednh L\u00e0 Ng\u00f4n Ng\u1eef C\u1ee7a L\u00e3nh \u0110\u1ea1o Khi h\u1ecfi m\u1ed9t CEO \u0111i\u1ec1u g\u00ec quan…<\/p>\n","protected":false},"author":5,"featured_media":28051,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[184,545],"tags":[261,284],"_links":{"self":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/28076"}],"collection":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/comments?post=28076"}],"version-history":[{"count":2,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/28076\/revisions"}],"predecessor-version":[{"id":28078,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/28076\/revisions\/28078"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/media\/28051"}],"wp:attachment":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/media?parent=28076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/categories?post=28076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/tags?post=28076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}