{"id":28128,"date":"2026-07-13T02:49:14","date_gmt":"2026-07-13T02:49:14","guid":{"rendered":"https:\/\/luxgroup.vn\/sustainable-luxury-from-the-luxgroup-journey-to-a-new-business-philosophy\/"},"modified":"2026-07-13T03:02:40","modified_gmt":"2026-07-13T03:02:40","slug":"sustainable-luxury-tu-hanh-trinh-luxgroup-den-mot-triet-ly-kinh-doanh-moi","status":"publish","type":"post","link":"https:\/\/luxgroup.vn\/vi\/sustainable-luxury-tu-hanh-trinh-luxgroup-den-mot-triet-ly-kinh-doanh-moi\/","title":{"rendered":"Sustainable Luxury: T\u1eeb H\u00e0nh Tr\u00ecnh Luxgroup \u0110\u1ebfn M\u1ed9t Tri\u1ebft L\u00fd Kinh Doanh M\u1edbi"},"content":{"rendered":"

Khi l\u1ee3i nhu\u1eadn kh\u00f4ng c\u00f2n l\u00e0 \u0111\u00edch \u0111\u1ebfn duy nh\u1ea5t v\u00e0 di s\u1ea3n tr\u1edf th\u00e0nh th\u01b0\u1edbc \u0111o cao nh\u1ea5t c\u1ee7a th\u00e0nh c\u00f4ng<\/h2>\n

Trong nhi\u1ec1u th\u1eadp k\u1ef7, th\u1ebf gi\u1edbi kinh doanh \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft b\u1edfi m\u1ed9t ni\u1ec1m tin quen thu\u1ed9c: doanh nghi\u1ec7p t\u1ed3n t\u1ea1i tr\u01b0\u1edbc h\u1ebft \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn v\u00e0 gi\u00e1 tr\u1ecb cho c\u1ed5 \u0111\u00f4ng. M\u00f4 h\u00ecnh \u1ea5y t\u1eebng g\u00f3p ph\u1ea7n th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng, m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u1ea1o ra nh\u1eefng t\u1eadp \u0111o\u00e0n to\u00e0n c\u1ea7u. Nh\u01b0ng trong th\u1ebf k\u1ef7 XXI, khi bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu, b\u1ea5t b\u00ecnh \u0111\u1eb3ng x\u00e3 h\u1ed9i, kh\u1ee7ng ho\u1ea3ng ni\u1ec1m tin v\u00e0 s\u1ef1 mai m\u1ed9t v\u0103n h\u00f3a ng\u00e0y c\u00e0ng tr\u1edf n\u00ean r\u00f5 n\u00e9t, c\u00e2u h\u1ecfi l\u1edbn h\u01a1n \u0111\u01b0\u1ee3c \u0111\u1eb7t ra: M\u1ed9t doanh nghi\u1ec7p th\u00e0nh c\u00f4ng th\u1ef1c s\u1ef1 ph\u1ea3i \u0111\u1ec3 l\u1ea1i \u0111i\u1ec1u g\u00ec cho con ng\u01b0\u1eddi, c\u1ed9ng \u0111\u1ed3ng v\u00e0 t\u01b0\u01a1ng lai?<\/b><\/span><\/p>\n

Cu\u1ed1n s\u00e1ch Sustainable Luxury \u2013 A Purpose-Driven Business Strategy<\/i>\u00a0c\u1ee7a Ti\u1ebfn s\u0129 Ph\u1ea1m H\u00e0, Ch\u1ee7 t\u1ecbch ki\u00eam T\u1ed5ng Gi\u00e1m \u0111\u1ed1c LuxGroup<\/strong><\/a>, \u0111\u01b0\u1ee3c vi\u1ebft t\u1eeb ch\u00ednh c\u00e2u h\u1ecfi \u0111\u00f3. \u0110\u00e2y kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch v\u1ec1 du l\u1ecbch cao c\u1ea5p, kh\u00e1ch s\u1ea1n hay du thuy\u1ec1n. Tham v\u1ecdng l\u1edbn h\u01a1n c\u1ee7a t\u00e1c ph\u1ea9m l\u00e0 \u0111\u1ec1 xu\u1ea5t m\u1ed9t tri\u1ebft l\u00fd qu\u1ea3n tr\u1ecb m\u1edbi, trong \u0111\u00f3 doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 t\u1ea1o ra l\u1ee3i nhu\u1eadn m\u00e0 c\u00f2n ph\u1ea3i \u0111\u1ed3ng th\u1eddi ph\u00e1t tri\u1ec3n con ng\u01b0\u1eddi, b\u1ea3o t\u1ed3n v\u0103n h\u00f3a, ph\u1ee5c h\u1ed3i thi\u00ean nhi\u00ean, x\u00e2y d\u1ef1ng ni\u1ec1m tin x\u00e3 h\u1ed9i v\u00e0 ki\u1ebfn t\u1ea1o di s\u1ea3n l\u00e2u d\u00e0i.<\/span><\/p>\n

Ngay t\u1eeb c\u1ea5u tr\u00fac, cu\u1ed1n s\u00e1ch \u0111\u00e3 th\u1ec3 hi\u1ec7n r\u00f5 \u0111\u1ecbnh h\u01b0\u1edbng n\u00e0y qua c\u00e1c ch\u01b0\u01a1ng v\u1ec1 v\u1ed1n t\u00e0i ch\u00ednh, v\u1ed1n con ng\u01b0\u1eddi, v\u1ed1n v\u0103n h\u00f3a, v\u1ed1n t\u1ef1 nhi\u00ean, v\u1ed1n x\u00e3 h\u1ed9i v\u00e0 v\u1ed1n di s\u1ea3n, c\u00f9ng nh\u1eefng kh\u00e1i ni\u1ec7m nh\u01b0 Sustainable Luxury Flywheel\u2122 v\u00e0 LuxGroup Method\u2122.\u00a0<\/span><\/p>\n

T\u00e1i \u0111\u1ecbnh ngh\u0129a s\u1ef1 sang tr\u1ecdng<\/span><\/b><\/h5>\n

\u0110i\u1ec3m c\u1ed1t l\u00f5i c\u1ee7a cu\u1ed1n s\u00e1ch n\u1eb1m \u1edf vi\u1ec7c t\u00e1i \u0111\u1ecbnh ngh\u0129a hai kh\u00e1i ni\u1ec7m th\u01b0\u1eddng b\u1ecb hi\u1ec3u m\u1ed9t c\u00e1ch t\u00e1ch bi\u1ec7t: \u201csang tr\u1ecdng\u201d v\u00e0 \u201cb\u1ec1n v\u1eefng\u201d.<\/span><\/p>\n

Theo c\u00e1ch hi\u1ec3u truy\u1ec1n th\u1ed1ng, sang tr\u1ecdng th\u01b0\u1eddng g\u1eafn v\u1edbi s\u1ef1 hi\u1ebfm c\u00f3, gi\u00e1 th\u00e0nh cao, t\u00ednh \u0111\u1ed9c quy\u1ec1n v\u00e0 ti\u00eau d\u00f9ng mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng. Trong khi \u0111\u00f3, ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng th\u01b0\u1eddng \u0111\u01b0\u1ee3c nh\u00ecn d\u01b0\u1edbi g\u00f3c \u0111\u1ed9 ti\u1ebft gi\u1ea3m t\u00e1c \u0111\u1ed9ng, ti\u1ebft ki\u1ec7m t\u00e0i nguy\u00ean ho\u1eb7c tu\u00e2n th\u1ee7 ti\u00eau chu\u1ea9n m\u00f4i tr\u01b0\u1eddng.<\/span><\/p>\n

Sustainable Luxury<\/span><\/i>\u00a0cho r\u1eb1ng c\u1ea3 hai c\u00e1ch hi\u1ec3u \u1ea5y \u0111\u1ec1u ch\u01b0a \u0111\u1ea7y \u0111\u1ee7.<\/span><\/p>\n

S\u1ef1 sang tr\u1ecdng \u0111\u00edch th\u1ef1c kh\u00f4ng ch\u1ec9 n\u1eb1m \u1edf nh\u1eefng g\u00ec con ng\u01b0\u1eddi s\u1edf h\u1eefu, m\u00e0 c\u00f2n n\u1eb1m \u1edf nh\u1eefng g\u00ec h\u1ecd bi\u1ebft tr\u00e2n tr\u1ecdng, g\u00ecn gi\u1eef v\u00e0 trao truy\u1ec1n. M\u1ed9t tr\u1ea3i nghi\u1ec7m ch\u1ec9 th\u1eadt s\u1ef1 sang tr\u1ecdng khi n\u00f3 ch\u1ee9a \u0111\u1ef1ng chi\u1ec1u s\u00e2u v\u0103n h\u00f3a, t\u00ednh ch\u00e2n th\u1ef1c, s\u1ef1 ch\u0103m s\u00f3c t\u1eadn t\u00e2m v\u00e0 kh\u1ea3 n\u0103ng t\u1ea1o ra gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i. T\u01b0\u01a1ng t\u1ef1, b\u1ec1n v\u1eefng kh\u00f4ng n\u00ean d\u1eebng \u1edf vi\u1ec7c \u201c\u00edt g\u00e2y h\u1ea1i h\u01a1n\u201d, m\u00e0 ph\u1ea3i ti\u1ebfn t\u1edbi ph\u1ee5c h\u1ed3i, t\u00e1i t\u1ea1o v\u00e0 l\u00e0m cho m\u00f4i tr\u01b0\u1eddng xung quanh t\u1ed1t h\u01a1n sau m\u1ed7i ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/span><\/p>\n

T\u1eeb \u0111\u00f3, cu\u1ed1n s\u00e1ch \u0111\u01b0a ra Sustainable Luxury Strategy\u2122 nh\u01b0 m\u1ed9t m\u00f4 h\u00ecnh qu\u1ea3n tr\u1ecb d\u1ef1a tr\u00ean s\u00e1u ngu\u1ed3n v\u1ed1n li\u00ean k\u1ebft v\u1edbi nhau: t\u00e0i ch\u00ednh, con ng\u01b0\u1eddi, v\u0103n h\u00f3a, t\u1ef1 nhi\u00ean, x\u00e3 h\u1ed9i v\u00e0 di s\u1ea3n. C\u00e1c ngu\u1ed3n v\u1ed1n n\u00e0y kh\u00f4ng t\u1ed3n t\u1ea1i \u0111\u1ed9c l\u1eadp m\u00e0 t\u1ea1o th\u00e0nh m\u1ed9t h\u1ec7 sinh th\u00e1i, trong \u0111\u00f3 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u1ed9t y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 k\u00edch ho\u1ea1t v\u00e0 c\u1ee7ng c\u1ed1 nh\u1eefng y\u1ebfu t\u1ed1 c\u00f2n l\u1ea1i.\u00a0<\/span><\/p>\n

LuxGroup nh\u01b0 m\u1ed9t \u201cph\u00f2ng th\u00ed nghi\u1ec7m s\u1ed1ng\u201d<\/span><\/b><\/h5>\n

M\u1ed9t trong nh\u1eefng \u0111i\u1ec3m khi\u1ebfn cu\u1ed1n s\u00e1ch kh\u00e1c v\u1edbi nhi\u1ec1u t\u00e1c ph\u1ea9m qu\u1ea3n tr\u1ecb th\u00f4ng th\u01b0\u1eddng l\u00e0 c\u00e1c \u00fd t\u01b0\u1edfng kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u1eeb l\u00fd thuy\u1ebft. LuxGroup \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t \u201cph\u00f2ng th\u00ed nghi\u1ec7m s\u1ed1ng\u201d, n\u01a1i nh\u1eefng nguy\u00ean t\u1eafc v\u1ec1 m\u1ee5c \u0111\u00edch, v\u0103n h\u00f3a, con ng\u01b0\u1eddi v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1eed nghi\u1ec7m trong h\u01a1n hai th\u1eadp k\u1ef7.<\/span><\/p>\n

T\u1eeb m\u1ed9t doanh nghi\u1ec7p du l\u1ecbch cao c\u1ea5p \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp n\u0103m 2005, LuxGroup t\u1eebng b\u01b0\u1edbc x\u00e2y d\u1ef1ng h\u1ec7 sinh th\u00e1i g\u1ed3m l\u1eef h\u00e0nh, du thuy\u1ec1n, kh\u00e1ch s\u1ea1n, \u1ea9m th\u1ef1c, ngh\u1ec7 thu\u1eadt, v\u1eadn chuy\u1ec3n v\u00e0 tr\u1ea3i nghi\u1ec7m v\u0103n h\u00f3a. Thay v\u00ec ch\u1ea1y theo quy m\u00f4 b\u1eb1ng m\u1ecdi gi\u00e1, doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c \u201cHouse of Small Giants\u00ae\u201d \u2013 m\u1ed9t ng\u00f4i nh\u00e0 c\u1ee7a nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng nh\u1ea5t thi\u1ebft l\u1edbn nh\u1ea5t nh\u01b0ng ph\u1ea3i c\u00f3 b\u1ea3n s\u1eafc m\u1ea1nh, ch\u1ea5t l\u01b0\u1ee3ng s\u00e2u v\u00e0 kh\u1ea3 n\u0103ng t\u1ea1o ra \u1ea3nh h\u01b0\u1edfng v\u01b0\u1ee3t xa quy m\u00f4.<\/span><\/p>\n

Tri\u1ebft l\u00fd \u201cLuxury is Culture\u00ae\u201d tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng cho c\u00e1ch LuxGroup x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m. C\u00e1c du thuy\u1ec1n kh\u00f4ng ch\u1ec9 v\u1eadn chuy\u1ec3n du kh\u00e1ch qua m\u1ed9t v\u00f9ng v\u1ecbnh hay d\u00f2ng s\u00f4ng, m\u00e0 k\u1ec3 l\u1ea1i l\u1ecbch s\u1eed, ngh\u1ec7 thu\u1eadt, ki\u1ebfn tr\u00fac, \u1ea9m th\u1ef1c v\u00e0 \u0111\u1eddi s\u1ed1ng c\u1ee7a \u0111\u1ecba ph\u01b0\u01a1ng. M\u1ed7i chuy\u1ebfn \u0111i \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf nh\u01b0 m\u1ed9t h\u00e0nh tr\u00ecnh v\u0103n h\u00f3a, n\u01a1i kh\u00e1ch kh\u00f4ng \u0111\u1ee9ng ngo\u00e0i quan s\u00e1t m\u00e0 \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o m\u1ed1i quan h\u1ec7 v\u1edbi con ng\u01b0\u1eddi, k\u00fd \u1ee9c v\u00e0 c\u1ea3nh quan c\u1ee7a \u0111i\u1ec3m \u0111\u1ebfn.<\/span><\/p>\n

Cu\u1ed1n s\u00e1ch nh\u1ea5n m\u1ea1nh r\u1eb1ng LuxGroup kh\u00f4ng \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u nh\u01b0 m\u1ed9t h\u00ecnh m\u1eabu ho\u00e0n h\u1ea3o, m\u00e0 nh\u01b0 m\u1ed9t tr\u01b0\u1eddng h\u1ee3p th\u1ef1c nghi\u1ec7m n\u01a1i l\u00fd thuy\u1ebft g\u1eb7p th\u1ef1c t\u1ebf, \u0111\u01b0\u1ee3c th\u1eed th\u00e1ch b\u1edfi bi\u1ebfn \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng, gi\u1edbi h\u1ea1n t\u00e0i ch\u00ednh v\u00e0 nh\u1eefng l\u1ef1a ch\u1ecdn kh\u00f3 kh\u0103n trong qu\u1ea3n tr\u1ecb.\u00a0<\/span><\/p>\n

S\u00e1u ngu\u1ed3n v\u1ed1n t\u1ea1o n\u00ean s\u1ef1 tr\u01b0\u1eddng t\u1ed3n<\/span><\/b><\/h5>\n

Trong m\u00f4 h\u00ecnh c\u1ee7a Ti\u1ebfn s\u0129 Ph\u1ea1m H\u00e0, v\u1ed1n t\u00e0i ch\u00ednh v\u1eabn gi\u1eef vai tr\u00f2 quan tr\u1ecdng. Tuy nhi\u00ean, ti\u1ec1n kh\u00f4ng ph\u1ea3i ch\u1ee7 nh\u00e2n c\u1ee7a doanh nghi\u1ec7p m\u00e0 l\u00e0 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng c\u00e1c gi\u00e1 tr\u1ecb kh\u00e1c. L\u1ee3i nhu\u1eadn l\u00e0 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 t\u1ed5 ch\u1ee9c t\u1ed3n t\u1ea1i, t\u00e1i \u0111\u1ea7u t\u01b0 v\u00e0 ph\u00e1t tri\u1ec3n, nh\u01b0ng kh\u00f4ng ph\u1ea3i l\u00fd do cao nh\u1ea5t \u0111\u1ec3 t\u1ed5 ch\u1ee9c t\u1ed3n t\u1ea1i.<\/span><\/p>\n

V\u1ed1n con ng\u01b0\u1eddi \u0111\u01b0\u1ee3c nh\u00ecn r\u1ed9ng h\u01a1n k\u1ef9 n\u0103ng v\u00e0 n\u0103ng su\u1ea5t. N\u00f3 bao g\u1ed3m s\u1ee9c kh\u1ecfe, h\u1ea1nh ph\u00fac, kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o, ni\u1ec1m t\u1ef1 h\u00e0o v\u00e0 c\u1ea3m gi\u00e1c c\u00f3 \u00fd ngh\u0129a trong c\u00f4ng vi\u1ec7c. Ng\u01b0\u1eddi lao \u0111\u1ed9ng kh\u00f4ng ch\u1ec9 l\u00e0 ngu\u1ed3n l\u1ef1c th\u1ef1c thi, m\u00e0 l\u00e0 ng\u01b0\u1eddi mang v\u0103n h\u00f3a, ng\u01b0\u1eddi k\u1ec3 chuy\u1ec7n v\u00e0 \u0111\u1ea1i s\u1ee9 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

V\u1ed1n v\u0103n h\u00f3a l\u00e0 m\u1ed9t trong nh\u1eefng \u0111i\u1ec3m \u0111\u1eb7c s\u1eafc nh\u1ea5t c\u1ee7a m\u00f4 h\u00ecnh. V\u0103n h\u00f3a kh\u00f4ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 y\u1ebfu t\u1ed1 trang tr\u00ed hay m\u1ed9t chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng ng\u1eafn h\u1ea1n. N\u00f3 l\u00e0 t\u00e0i s\u1ea3n chi\u1ebfn l\u01b0\u1ee3c t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t m\u00e0 \u0111\u1ed1i th\u1ee7 kh\u00f3 sao ch\u00e9p. Ngh\u1ec7 thu\u1eadt, ki\u1ebfn tr\u00fac, th\u1ee7 c\u00f4ng truy\u1ec1n th\u1ed1ng, k\u00fd \u1ee9c \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 c\u00e2u chuy\u1ec7n l\u1ecbch s\u1eed c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng cho \u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

V\u1ed1n t\u1ef1 nhi\u00ean \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i b\u01b0\u1edbc ra kh\u1ecfi t\u01b0 duy khai th\u00e1c. S\u00f4ng, bi\u1ec3n, r\u1eebng, v\u1ecbnh v\u00e0 h\u1ec7 sinh th\u00e1i kh\u00f4ng ch\u1ec9 l\u00e0 ph\u00f4ng n\u1ec1n cho du l\u1ecbch m\u00e0 l\u00e0 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng s\u1ed1ng quy\u1ebft \u0111\u1ecbnh s\u1ef1 t\u1ed3n t\u1ea1i l\u00e2u d\u00e0i c\u1ee7a ng\u00e0nh. V\u00ec th\u1ebf, b\u1ea3o v\u1ec7 thi\u00ean nhi\u00ean kh\u00f4ng th\u1ec3 l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng b\u00ean l\u1ec1 m\u00e0 ph\u1ea3i n\u1eb1m trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh.<\/span><\/p>\n

V\u1ed1n x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng b\u1eb1ng ni\u1ec1m tin gi\u1eefa doanh nghi\u1ec7p v\u1edbi nh\u00e2n vi\u00ean, kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c, c\u1ed9ng \u0111\u1ed3ng v\u00e0 ch\u00ednh quy\u1ec1n. Trong m\u1ed9t th\u1ebf gi\u1edbi n\u01a1i ni\u1ec1m tin ng\u00e0y c\u00e0ng khan hi\u1ebfm, \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0 lo\u1ea1i t\u00e0i s\u1ea3n kh\u00f3 t\u1ea1o d\u1ef1ng nh\u1ea5t nh\u01b0ng c\u0169ng b\u1ec1n v\u1eefng nh\u1ea5t.<\/span><\/p>\n

Cu\u1ed1i c\u00f9ng l\u00e0 v\u1ed1n di s\u1ea3n \u2013 nh\u1eefng gi\u00e1 tr\u1ecb, tri th\u1ee9c, h\u1ec7 th\u1ed1ng qu\u1ea3n tr\u1ecb v\u00e0 \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c v\u1eabn t\u1ed3n t\u1ea1i sau khi ng\u01b0\u1eddi s\u00e1ng l\u1eadp ho\u1eb7c m\u1ed9t th\u1ebf h\u1ec7 l\u00e3nh \u0111\u1ea1o r\u1eddi \u0111i. \u0110\u00e2y l\u00e0 c\u00e2u h\u1ecfi cao nh\u1ea5t m\u00e0 cu\u1ed1n s\u00e1ch \u0111\u1eb7t ra cho doanh nh\u00e2n: Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd c\u00f2n l\u1ea1i \u0111i\u1ec1u g\u00ec sau m\u1ed9t tr\u0103m n\u0103m?<\/b><\/span><\/p>\n

T\u1eeb m\u1ee5c \u0111\u00edch \u0111\u1ebfn l\u1ee3i nhu\u1eadn: m\u1ed9t v\u00f2ng quay t\u00edch c\u1ef1c<\/span><\/b><\/h5>\n

Sustainable Luxury Flywheel\u2122 l\u00e0 m\u00f4 h\u00ecnh t\u1ed5ng h\u1ee3p r\u00f5 nh\u1ea5t tinh th\u1ea7n c\u1ee7a cu\u1ed1n s\u00e1ch. V\u00f2ng quay b\u1eaft \u0111\u1ea7u t\u1eeb m\u1ee5c \u0111\u00edch. M\u1ee5c \u0111\u00edch \u0111\u00fang t\u1ea1o ra v\u0103n h\u00f3a. V\u0103n h\u00f3a \u0111\u00fang thu h\u00fat v\u00e0 nu\u00f4i d\u01b0\u1ee1ng con ng\u01b0\u1eddi ph\u00f9 h\u1ee3p. Con ng\u01b0\u1eddi c\u00f3 c\u1ea3m h\u1ee9ng t\u1ea1o ra tr\u1ea3i nghi\u1ec7m kh\u00e1c bi\u1ec7t. Tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u00ecnh th\u00e0nh ni\u1ec1m tin. Ni\u1ec1m tin t\u1ea1o ra l\u00f2ng trung th\u00e0nh. L\u00f2ng trung th\u00e0nh mang l\u1ea1i l\u1ee3i nhu\u1eadn. L\u1ee3i nhu\u1eadn \u0111\u01b0\u1ee3c t\u00e1i \u0111\u1ea7u t\u01b0 v\u00e0o con ng\u01b0\u1eddi, v\u0103n h\u00f3a, thi\u00ean nhi\u00ean v\u00e0 c\u1ed9ng \u0111\u1ed3ng. S\u1ef1 t\u00e1i t\u1ea1o \u1ea5y l\u00e0m cho m\u1ee5c \u0111\u00edch ban \u0111\u1ea7u tr\u1edf n\u00ean m\u1ea1nh h\u01a1n, ti\u1ebfp t\u1ee5c th\u00fac \u0111\u1ea9y v\u00f2ng quay m\u1edbi.\u00a0<\/span><\/p>\n

\u0110i\u1ec3m quan tr\u1ecdng c\u1ee7a m\u00f4 h\u00ecnh l\u00e0 l\u1ee3i nhu\u1eadn kh\u00f4ng b\u1ecb ph\u1ee7 nh\u1eadn. Ng\u01b0\u1ee3c l\u1ea1i, t\u00e0i ch\u00ednh l\u00e0 nhi\u00ean li\u1ec7u c\u1ea7n thi\u1ebft \u0111\u1ec3 doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n s\u1ee9 m\u1ec7nh. Nh\u01b0ng l\u1ee3i nhu\u1eadn ph\u1ea3i \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1eeb gi\u00e1 tr\u1ecb ch\u00e2n th\u1ef1c v\u00e0 \u0111\u01b0\u1ee3c t\u00e1i \u0111\u1ea7u t\u01b0 c\u00f3 tr\u00e1ch nhi\u1ec7m, thay v\u00ec ch\u1ec9 b\u1ecb r\u00fat kh\u1ecfi h\u1ec7 sinh th\u00e1i.<\/span><\/p>\n

\u0110\u00e2y c\u0169ng l\u00e0 c\u00e1ch LuxGroup l\u00fd gi\u1ea3i ph\u01b0\u01a1ng ch\u00e2m \u201cPurpose Before Profit\u2122\u201d. \u0110\u1eb7t m\u1ee5c \u0111\u00edch tr\u01b0\u1edbc l\u1ee3i nhu\u1eadn kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 xem nh\u1eb9 hi\u1ec7u qu\u1ea3 t\u00e0i ch\u00ednh. N\u00f3 c\u00f3 ngh\u0129a l\u00e0 doanh nghi\u1ec7p ph\u1ea3i bi\u1ebft m\u00ecnh t\u1ea1o ra l\u1ee3i nhu\u1eadn b\u1eb1ng c\u00e1ch n\u00e0o, l\u1ee3i nhu\u1eadn \u1ea5y ph\u1ee5c v\u1ee5 \u0111i\u1ec1u g\u00ec v\u00e0 s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u00f3 l\u00e0m suy y\u1ebfu nh\u1eefng ngu\u1ed3n v\u1ed1n kh\u00e1c hay kh\u00f4ng.<\/span><\/p>\n

\u0110i\u1ec3m m\u1ea1nh v\u00e0 th\u00e1ch th\u1ee9c c\u1ee7a cu\u1ed1n s\u00e1ch<\/span><\/b><\/h5>\n

\u0110i\u1ec3m m\u1ea1nh l\u1edbn nh\u1ea5t c\u1ee7a Sustainable Luxury<\/i>\u00a0l\u00e0 \u00fd t\u01b0\u1edfng c\u00f3 t\u00ednh h\u1ec7 th\u1ed1ng v\u00e0 tham v\u1ecdng x\u00e2y d\u1ef1ng m\u1ed9t tr\u01b0\u1eddng ph\u00e1i qu\u1ea3n tr\u1ecb xu\u1ea5t ph\u00e1t t\u1eeb tr\u1ea3i nghi\u1ec7m Vi\u1ec7t Nam. Nhi\u1ec1u cu\u1ed1n s\u00e1ch kinh doanh t\u1ea1i Vi\u1ec7t Nam m\u1edbi d\u1eebng \u1edf h\u1ed3i k\u00fd doanh nh\u00e2n ho\u1eb7c chia s\u1ebb kinh nghi\u1ec7m \u0111i\u1ec1u h\u00e0nh. T\u00e1c ph\u1ea9m n\u00e0y ti\u1ebfn th\u00eam m\u1ed9t b\u01b0\u1edbc khi c\u1ed1 g\u1eafng kh\u00e1i qu\u00e1t kinh nghi\u1ec7m th\u00e0nh framework c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u1edf nhi\u1ec1u ng\u00e0nh v\u00e0 qu\u1ed1c gia.<\/span><\/p>\n

Cu\u1ed1n s\u00e1ch c\u0169ng m\u1edf r\u1ed9ng kh\u00e1i ni\u1ec7m ESG b\u1eb1ng vi\u1ec7c \u0111\u01b0a v\u1ed1n v\u0103n h\u00f3a v\u00e0 v\u1ed1n di s\u1ea3n v\u00e0o trung t\u00e2m. \u0110\u00e2y l\u00e0 \u0111\u00f3ng g\u00f3p \u0111\u00e1ng ch\u00fa \u00fd, \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi nh\u1eefng n\u1ec1n kinh t\u1ebf gi\u00e0u di s\u1ea3n nh\u01b0 Vi\u1ec7t Nam, n\u01a1i du l\u1ecbch, \u1ea9m th\u1ef1c, ngh\u1ec7 thu\u1eadt v\u00e0 th\u1ee7 c\u00f4ng truy\u1ec1n th\u1ed1ng c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh l\u1ee3i th\u1ebf c\u1ea1nh tranh qu\u1ed1c gia.<\/span><\/p>\n

Tuy nhi\u00ean, \u0111\u1ec3 ti\u1ebfn g\u1ea7n h\u01a1n t\u1edbi m\u1ed9t cu\u1ed1n s\u00e1ch qu\u1ea3n tr\u1ecb b\u00e1n ch\u1ea1y qu\u1ed1c t\u1ebf, b\u1ea3n th\u1ea3o c\u1ea7n \u0111\u01b0\u1ee3c ti\u1ebfp t\u1ee5c tinh luy\u1ec7n. M\u1ed9t s\u1ed1 ph\u1ea7n l\u00fd thuy\u1ebft c\u00f2n tr\u00f9ng l\u1eb7p v\u00e0 c\u00f3 th\u1ec3 r\u00fat g\u1ecdn. C\u00e1c framework c\u1ea7n \u0111\u01b0\u1ee3c minh h\u1ecda tr\u1ef1c quan h\u01a1n b\u1eb1ng s\u01a1 \u0111\u1ed3, b\u1ea3ng \u0111o l\u01b0\u1eddng v\u00e0 t\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ebf. \u0110\u1eb7c bi\u1ec7t, nh\u1eefng c\u00e2u chuy\u1ec7n c\u00e1 nh\u00e2n c\u1ee7a ng\u01b0\u1eddi s\u00e1ng l\u1eadp, c\u00e1c quy\u1ebft \u0111\u1ecbnh sai l\u1ea7m, kh\u1ee7ng ho\u1ea3ng, th\u1ea5t b\u1ea1i v\u00e0 b\u00e0i h\u1ecdc th\u1ef1c nghi\u1ec7p c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o s\u00e2u h\u01a1n.<\/span><\/p>\n

\u0110\u1ed9c gi\u1ea3 kh\u00f4ng ch\u1ec9 mu\u1ed1n bi\u1ebft m\u1ed9t m\u00f4 h\u00ecnh \u0111\u00fang nh\u01b0 th\u1ebf n\u00e0o. H\u1ecd mu\u1ed1n bi\u1ebft n\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh qua nh\u1eefng \u0111\u00eam m\u1ea5t ng\u1ee7, nh\u1eefng l\u1ea7n thi\u1ebfu ti\u1ec1n, nh\u1eefng kh\u1ee7ng ho\u1ea3ng nh\u00e2n s\u1ef1 v\u00e0 nh\u1eefng th\u1eddi \u0111i\u1ec3m t\u01b0\u1edfng nh\u01b0 kh\u00f4ng th\u1ec3 \u0111i ti\u1ebfp ra sao.<\/span><\/p>\n

M\u1ed9t ti\u1ebfng n\u00f3i qu\u1ea3n tr\u1ecb \u0111\u1ebfn t\u1eeb Vi\u1ec7t Nam<\/span><\/b><\/h5>\n

Gi\u00e1 tr\u1ecb l\u1edbn nh\u1ea5t c\u1ee7a Sustainable Luxury<\/i>\u00a0c\u00f3 l\u1ebd kh\u00f4ng n\u1eb1m \u1edf vi\u1ec7c n\u00f3 ca ng\u1ee3i LuxGroup, m\u00e0 \u1edf vi\u1ec7c n\u00f3 \u0111\u1eb7t ra kh\u1ea3 n\u0103ng x\u00e2y d\u1ef1ng m\u1ed9t l\u00fd thuy\u1ebft kinh doanh mang c\u0103n t\u00ednh Vi\u1ec7t Nam nh\u01b0ng c\u00f3 ng\u00f4n ng\u1eef to\u00e0n c\u1ea7u.<\/span><\/p>\n

Vi\u1ec7t Nam c\u00f3 m\u1ed9t n\u1ec1n v\u0103n h\u00f3a l\u00e2u \u0111\u1eddi, l\u1ef1c l\u01b0\u1ee3ng doanh nh\u00e2n n\u0103ng \u0111\u1ed9ng, h\u1ec7 sinh th\u00e1i t\u1ef1 nhi\u00ean phong ph\u00fa v\u00e0 ng\u00e0nh du l\u1ecbch \u0111ang ph\u00e1t tri\u1ec3n nhanh. Nh\u01b0ng n\u1ebfu t\u0103ng tr\u01b0\u1edfng ch\u1ec9 d\u1ef1a v\u00e0o s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch, c\u00f4ng su\u1ea5t ph\u00f2ng, s\u1ed1 t\u00e0u, s\u1ed1 d\u1ef1 \u00e1n hay doanh thu ng\u1eafn h\u1ea1n, \u0111\u1ea5t n\u01b0\u1edbc c\u00f3 th\u1ec3 \u0111\u00e1nh m\u1ea5t ch\u00ednh nh\u1eefng \u0111i\u1ec1u khi\u1ebfn m\u00ecnh tr\u1edf n\u00ean \u0111\u1eb7c bi\u1ec7t.<\/span><\/p>\n

Sustainable Luxury Strategy\u2122 \u0111\u1ec1 xu\u1ea5t m\u1ed9t h\u01b0\u1edbng kh\u00e1c: s\u1eed d\u1ee5ng kinh doanh \u0111\u1ec3 l\u00e0m s\u1ed1ng l\u1ea1i v\u0103n h\u00f3a, n\u00e2ng cao ph\u1ea9m gi\u00e1 con ng\u01b0\u1eddi, ph\u1ee5c h\u1ed3i thi\u00ean nhi\u00ean v\u00e0 t\u1ea1o ra nh\u1eefng t\u1ed5 ch\u1ee9c c\u00f3 kh\u1ea3 n\u0103ng tr\u01b0\u1eddng t\u1ed3n.<\/span><\/p>\n

Cu\u1ed1n s\u00e1ch v\u00ec th\u1ebf kh\u00f4ng ch\u1ec9 d\u00e0nh cho ng\u00e0nh du l\u1ecbch v\u00e0 kh\u00e1ch s\u1ea1n. N\u00f3 c\u00f3 th\u1ec3 c\u00f3 \u00fd ngh\u0129a \u0111\u1ed1i v\u1edbi doanh nh\u00e2n, nh\u00e0 \u0111\u1ea7u t\u01b0, nh\u00e0 ho\u1ea1ch \u0111\u1ecbnh ch\u00ednh s\u00e1ch, c\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc v\u00e0 b\u1ea5t k\u1ef3 nh\u00e0 l\u00e3nh \u0111\u1ea1o n\u00e0o \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t \u0111\u1ecbnh ngh\u0129a r\u1ed9ng h\u01a1n v\u1ec1 th\u00e0nh c\u00f4ng.<\/span><\/p>\n

Th\u00f4ng \u0111i\u1ec7p sau c\u00f9ng r\u1ea5t r\u00f5 r\u00e0ng: doanh nghi\u1ec7p v\u0129 \u0111\u1ea1i kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c nh\u1edb \u0111\u1ebfn b\u1edfi quy m\u00f4 t\u00e0i s\u1ea3n hay l\u1ee3i nhu\u1eadn t\u1eebng \u0111\u1ea1t \u0111\u01b0\u1ee3c. Doanh nghi\u1ec7p v\u0129 \u0111\u1ea1i \u0111\u01b0\u1ee3c nh\u1edb \u0111\u1ebfn b\u1edfi nh\u1eefng con ng\u01b0\u1eddi h\u1ecd \u0111\u00e3 ph\u00e1t tri\u1ec3n, nh\u1eefng n\u1ec1n v\u0103n h\u00f3a h\u1ecd \u0111\u00e3 g\u00ecn gi\u1eef, nh\u1eefng v\u00f9ng \u0111\u1ea5t h\u1ecd \u0111\u00e3 ph\u1ee5c h\u1ed3i v\u00e0 nh\u1eefng gi\u00e1 tr\u1ecb v\u1eabn c\u00f2n s\u1ed1ng sau nhi\u1ec1u th\u1ebf h\u1ec7.<\/span><\/p>\n

\u0110\u00f3 c\u0169ng l\u00e0 h\u00ecnh th\u1ee9c cao nh\u1ea5t c\u1ee7a s\u1ef1 sang tr\u1ecdng: kh\u00f4ng ph\u1ea3i s\u1edf h\u1eefu nhi\u1ec1u h\u01a1n, m\u00e0 \u0111\u1ec3 l\u1ea1i m\u1ed9t th\u1ebf gi\u1edbi gi\u00e0u c\u00f3 h\u01a1n.<\/b><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Khi l\u1ee3i nhu\u1eadn kh\u00f4ng c\u00f2n l\u00e0 \u0111\u00edch \u0111\u1ebfn duy nh\u1ea5t v\u00e0 di s\u1ea3n tr\u1edf th\u00e0nh…<\/p>\n","protected":false},"author":5,"featured_media":28126,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[184,535,545],"tags":[468],"_links":{"self":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/28128"}],"collection":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/comments?post=28128"}],"version-history":[{"count":2,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/28128\/revisions"}],"predecessor-version":[{"id":28130,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/28128\/revisions\/28130"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/media\/28126"}],"wp:attachment":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/media?parent=28128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/categories?post=28128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/tags?post=28128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}