{"id":28136,"date":"2026-07-13T03:27:13","date_gmt":"2026-07-13T03:27:13","guid":{"rendered":"https:\/\/luxgroup.vn\/when-luxury-becomes-a-philosophy-why-sustainable-luxury-may-redefine-business-leadership\/"},"modified":"2026-07-13T03:29:15","modified_gmt":"2026-07-13T03:29:15","slug":"khi-xa-xi-tro-thanh-mot-triet-ly-vi-sao-sustainable-luxury-co-the-dinh-nghia-lai-nghe-thuat-lanh-dao-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/luxgroup.vn\/vi\/khi-xa-xi-tro-thanh-mot-triet-ly-vi-sao-sustainable-luxury-co-the-dinh-nghia-lai-nghe-thuat-lanh-dao-doanh-nghiep\/","title":{"rendered":"Khi Xa X\u1ec9 Tr\u1edf Th\u00e0nh M\u1ed9t Tri\u1ebft L\u00fd: V\u00ec Sao Sustainable Luxury C\u00f3 Th\u1ec3 \u0110\u1ecbnh Ngh\u0129a L\u1ea1i Ngh\u1ec7 Thu\u1eadt L\u00e3nh \u0110\u1ea1o Doanh Nghi\u1ec7p"},"content":{"rendered":"

Ban Bi\u00ean t\u1eadp LuxGroup.vn<\/a><\/em><\/p>\n

Trong nhi\u1ec1u th\u1eadp k\u1ef7, t\u01b0 duy qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p xoay quanh nh\u1eefng kh\u00e1i ni\u1ec7m quen thu\u1ed9c nh\u01b0 t\u0103ng tr\u01b0\u1edfng, l\u1ee3i th\u1ebf c\u1ea1nh tranh, gi\u00e1 tr\u1ecb c\u1ed5 \u0111\u00f4ng v\u00e0 hi\u1ec7u qu\u1ea3 v\u1eadn h\u00e0nh. T\u1eeb tri\u1ebft l\u00fd qu\u1ea3n tr\u1ecb c\u1ee7a Peter Drucker, chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh c\u1ee7a Michael Porter cho \u0111\u1ebfn nh\u1eefng doanh nghi\u1ec7p tr\u01b0\u1eddng t\u1ed3n c\u1ee7a Jim Collins, m\u1ed7i th\u1ebf h\u1ec7 \u0111\u1ec1u c\u1ed1 g\u1eafng tr\u1ea3 l\u1eddi c\u00f9ng m\u1ed9t c\u00e2u h\u1ecfi: L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 doanh nghi\u1ec7p th\u00e0nh c\u00f4ng b\u1ec1n v\u1eefng?<\/strong>\u00a0Nh\u01b0ng trong cu\u1ed1n s\u00e1ch Sustainable Luxury: A Purpose-Driven Business Strategy<\/em>, Ti\u1ebfn s\u0129 Ph\u1ea1m H\u00e0 \u0111\u1eb7t ra m\u1ed9t c\u00e2u h\u1ecfi s\u00e2u s\u1eafc h\u01a1n nhi\u1ec1u: \u0110i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra n\u1ebfu ch\u00ednh kh\u00e1i ni\u1ec7m \u201cth\u00e0nh c\u00f4ng\u201d c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u1ea1i?<\/strong>\u00a0Ch\u1ec9 ri\u00eang s\u1ef1 thay \u0111\u1ed5i trong c\u00e1ch \u0111\u1eb7t v\u1ea5n \u0111\u1ec1 \u1ea5y \u0111\u00e3 m\u1edf ra m\u1ed9t cu\u1ed9c \u0111\u1ed1i tho\u1ea1i ho\u00e0n to\u00e0n m\u1edbi v\u1ec1 vai tr\u00f2 c\u1ee7a doanh nghi\u1ec7p trong th\u1ebf k\u1ef7 XXI, n\u01a1i m\u1ee5c ti\u00eau kh\u00f4ng c\u00f2n ch\u1ec9 l\u00e0 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn m\u00e0 l\u00e0 t\u1ed1i \u0111a h\u00f3a gi\u00e1 tr\u1ecb t\u1ea1o ra cho con ng\u01b0\u1eddi, v\u0103n h\u00f3a, thi\u00ean nhi\u00ean v\u00e0 c\u00e1c th\u1ebf h\u1ec7 t\u01b0\u01a1ng lai.<\/p>\n

Thay v\u00ec b\u1ed5 sung th\u00eam m\u1ed9t cu\u1ed1n s\u00e1ch v\u1ec1 ESG, ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng hay th\u01b0\u01a1ng hi\u1ec7u xa x\u1ec9, t\u00e1c ph\u1ea9m gi\u1edbi thi\u1ec7u m\u1ed9t tri\u1ebft l\u00fd qu\u1ea3n tr\u1ecb ho\u00e0n ch\u1ec9nh d\u1ef1a tr\u00ean s\u00e1u lo\u1ea1i v\u1ed1n li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd v\u1edbi nhau: v\u1ed1n t\u00e0i ch\u00ednh, v\u1ed1n con ng\u01b0\u1eddi, v\u1ed1n v\u0103n h\u00f3a, v\u1ed1n t\u1ef1 nhi\u00ean, v\u1ed1n x\u00e3 h\u1ed9i v\u00e0 v\u1ed1n di s\u1ea3n<\/strong>. Theo t\u00e1c gi\u1ea3, m\u1ed9t doanh nghi\u1ec7p ch\u1ec9 th\u1eadt s\u1ef1 b\u1ec1n v\u1eefng khi \u0111\u1ed3ng th\u1eddi l\u00e0m gi\u00e0u c\u1ea3 s\u00e1u ngu\u1ed3n v\u1ed1n n\u00e0y thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o l\u1ee3i nhu\u1eadn t\u00e0i ch\u00ednh. C\u00e1ch ti\u1ebfp c\u1eadn \u1ea5y bi\u1ebfn ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng t\u1eeb m\u1ed9t ho\u1ea1t \u0111\u1ed9ng tu\u00e2n th\u1ee7 th\u00e0nh m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh, \u0111\u1ed3ng th\u1eddi t\u00e1i \u0111\u1ecbnh ngh\u0129a kh\u00e1i ni\u1ec7m xa x\u1ec9 nh\u01b0 m\u1ed9t h\u1ec7 th\u1ed1ng t\u1ea1o gi\u00e1 tr\u1ecb to\u00e0n di\u1ec7n. \u0110i\u1ec1u \u0111\u00f3 khi\u1ebfn Sustainable Luxury<\/em>\u00a0kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh ESG m\u1edf r\u1ed9ng, m\u00e0 gi\u1ed1ng nh\u01b0 m\u1ed9t \u201ch\u1ec7 \u0111i\u1ec1u h\u00e0nh qu\u1ea3n tr\u1ecb\u201d d\u00e0nh cho c\u00e1c doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c \u0111\u00edch cao h\u01a1n l\u1ee3i nhu\u1eadn.<\/p>\n

M\u1ed9t trong nh\u1eefng \u0111i\u1ec3m \u0111\u1eb7c s\u1eafc nh\u1ea5t c\u1ee7a cu\u1ed1n s\u00e1ch n\u1eb1m \u1edf s\u1ee9c m\u1ea1nh c\u1ee7a ng\u00f4n ng\u1eef. L\u1ecbch s\u1eed qu\u1ea3n tr\u1ecb cho th\u1ea5y nh\u1eefng nh\u00e0 t\u01b0 t\u01b0\u1edfng l\u1edbn hi\u1ebfm khi th\u00e0nh c\u00f4ng ch\u1ec9 v\u00ec h\u1ecd t\u1ea1o ra nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi; h\u1ecd th\u00e0nh c\u00f4ng v\u00ec \u0111\u00e3 trao cho th\u1ebf gi\u1edbi m\u1ed9t ng\u00f4n ng\u1eef m\u1edbi \u0111\u1ec3 suy ngh\u0129 v\u1ec1 qu\u1ea3n tr\u1ecb. Drucker c\u00f3 \u201cManagement by Objectives\u201d, Porter c\u00f3 \u201cCompetitive Advantage\u201d, Jim Collins c\u00f3 \u201cFlywheel\u201d, Simon Sinek c\u00f3 \u201cStart With Why\u201d. Ti\u1ebfn s\u0129 Ph\u1ea1m H\u00e0 ti\u1ebfp t\u1ee5c truy\u1ec1n th\u1ed1ng \u1ea5y b\u1eb1ng m\u1ed9t h\u1ec7 th\u1ed1ng kh\u00e1i ni\u1ec7m gi\u00e0u t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng nh\u01b0 Luxury is Culture\u00ae<\/strong>, Purpose Before Profit\u2122<\/strong>, People First\u00ae<\/strong>, Heartware over Hardware\u2122<\/strong>, Present \u2022 Personal \u2022 Unrushed\u2122<\/strong>\u00a0v\u00e0 Legacy Capital\u2122<\/strong>. Nh\u1eefng kh\u00e1i ni\u1ec7m n\u00e0y kh\u00f4ng ph\u1ea3i kh\u1ea9u hi\u1ec7u ti\u1ebfp th\u1ecb m\u00e0 l\u00e0 nh\u1eefng \u0111i\u1ec3m t\u1ef1a t\u01b0 duy gi\u00fap c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o ghi nh\u1edb, truy\u1ec1n \u0111\u1ea1t v\u00e0 tri\u1ec3n khai nh\u1eefng nguy\u00ean l\u00fd qu\u1ea3n tr\u1ecb ph\u1ee9c t\u1ea1p theo c\u00e1ch \u0111\u01a1n gi\u1ea3n nh\u01b0ng \u0111\u1ea7y s\u1ee9c g\u1ee3i.<\/p>\n

L\u1eadp lu\u1eadn trung t\u00e2m c\u1ee7a cu\u1ed1n s\u00e1ch v\u1ec1 ch\u1ee7 ngh\u0129a t\u01b0 b\u1ea3n c\u1ed5 \u0111\u00f4ng c\u0169ng \u0111\u1eb7c bi\u1ec7t thuy\u1ebft ph\u1ee5c. T\u00e1c gi\u1ea3 kh\u00f4ng ph\u1ee7 nh\u1eadn vai tr\u00f2 c\u1ee7a l\u1ee3i nhu\u1eadn, c\u00e0ng kh\u00f4ng ph\u1ee7 nh\u1eadn gi\u00e1 tr\u1ecb c\u1ee7a n\u1ec1n kinh t\u1ebf th\u1ecb tr\u01b0\u1eddng. Ng\u01b0\u1ee3c l\u1ea1i, \u00f4ng kh\u1eb3ng \u0111\u1ecbnh l\u1ee3i nhu\u1eadn l\u00e0 \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft \u0111\u1ec3 doanh nghi\u1ec7p t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n. Tuy nhi\u00ean, \u0111i\u1ec3m kh\u00e1c bi\u1ec7t n\u1eb1m \u1edf ch\u1ed7 l\u1ee3i nhu\u1eadn kh\u00f4ng c\u00f2n \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ee5c \u0111\u00edch cu\u1ed1i c\u00f9ng m\u00e0 tr\u1edf th\u00e0nh k\u1ebft qu\u1ea3 t\u1ea5t y\u1ebfu c\u1ee7a vi\u1ec7c t\u1ea1o ra gi\u00e1 tr\u1ecb<\/strong>\u00a0cho kh\u00e1ch h\u00e0ng, nh\u00e2n vi\u00ean, c\u1ed9ng \u0111\u1ed3ng v\u00e0 m\u00f4i tr\u01b0\u1eddng. Ch\u00ednh s\u1ef1 thay \u0111\u1ed5i nh\u1ecf nh\u01b0ng c\u0103n b\u1ea3n n\u00e0y khi\u1ebfn tri\u1ebft l\u00fd c\u1ee7a cu\u1ed1n s\u00e1ch h\u00f2a nh\u1ecbp v\u1edbi xu h\u01b0\u1edbng \u201cstakeholder capitalism\u201d \u0111ang h\u00ecnh th\u00e0nh tr\u00ean th\u1ebf gi\u1edbi, \u0111\u1ed3ng th\u1eddi tr\u00e1nh r\u01a1i v\u00e0o c\u1ef1c \u0111oan khi ph\u1ee7 nh\u1eadn vai tr\u00f2 c\u1ee7a th\u1ecb tr\u01b0\u1eddng. \u0110\u00e2y l\u00e0 m\u1ed9t s\u1ef1 ti\u1ebfn h\u00f3a c\u1ee7a ch\u1ee7 ngh\u0129a t\u01b0 b\u1ea3n ch\u1ee9 kh\u00f4ng ph\u1ea3i m\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng ch\u1ed1ng l\u1ea1i n\u00f3.<\/p>\n

C\u00f3 l\u1ebd \u0111\u00f3ng g\u00f3p \u0111\u1ed9c \u0111\u00e1o nh\u1ea5t c\u1ee7a Sustainable Luxury<\/em>\u00a0l\u00e0 c\u00e1ch cu\u1ed1n s\u00e1ch \u0111\u1ecbnh ngh\u0129a l\u1ea1i kh\u00e1i ni\u1ec7m \u201cxa x\u1ec9\u201d. Trong nhi\u1ec1u th\u1eadp k\u1ef7, xa x\u1ec9 \u0111\u01b0\u1ee3c \u0111\u1ed3ng nh\u1ea5t v\u1edbi s\u1ef1 hi\u1ebfm c\u00f3, \u0111\u1eaft \u0111\u1ecf, \u0111\u1ed9c quy\u1ec1n v\u00e0 ti\u00eau d\u00f9ng ph\u00f4 tr\u01b0\u01a1ng. Ti\u1ebfn s\u0129 Ph\u1ea1m H\u00e0 ch\u1ee7 \u0111\u1ed9ng ph\u00e1 b\u1ecf c\u00e1ch hi\u1ec3u truy\u1ec1n th\u1ed1ng \u1ea5y \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t \u0111\u1ecbnh ngh\u0129a m\u1edbi. Xa x\u1ec9 kh\u00f4ng c\u00f2n l\u00e0 s\u1edf h\u1eefu m\u00e0 l\u00e0 g\u00ecn gi\u1eef. Kh\u00f4ng c\u00f2n l\u00e0 ph\u00f4 tr\u01b0\u01a1ng m\u00e0 l\u00e0 tinh hoa th\u1ee7 c\u00f4ng. Kh\u00f4ng c\u00f2n l\u00e0 \u0111\u1ecba v\u1ecb m\u00e0 l\u00e0 b\u1ea3n s\u1eafc. Kh\u00f4ng c\u00f2n l\u00e0 ti\u00eau d\u00f9ng m\u00e0 l\u00e0 k\u00fd \u1ee9c v\u0103n h\u00f3a. Theo c\u00e1ch nh\u00ecn n\u00e0y, gi\u00e1 tr\u1ecb l\u1edbn nh\u1ea5t c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u xa x\u1ec9 kh\u00f4ng n\u1eb1m \u1edf m\u1ee9c gi\u00e1 m\u00e0 \u1edf kh\u1ea3 n\u0103ng b\u1ea3o t\u1ed3n nh\u1eefng \u0111i\u1ec1u qu\u00fd gi\u00e1 nh\u1ea5t c\u1ee7a con ng\u01b0\u1eddi v\u00e0 c\u1ee7a m\u1ed9t v\u00f9ng \u0111\u1ea5t. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 xu h\u01b0\u1edbng \u0111ang n\u1ed5i l\u00ean trong ng\u00e0nh du l\u1ecbch v\u00e0 h\u00e0ng xa x\u1ec9 to\u00e0n c\u1ea7u, n\u01a1i du kh\u00e1ch ng\u00e0y c\u00e0ng t\u00ecm ki\u1ebfm nh\u1eefng tr\u1ea3i nghi\u1ec7m ch\u00e2n th\u1ef1c, gi\u00e0u c\u1ea3m x\u00fac v\u00e0 mang t\u00ednh b\u1ea3n \u0111\u1ecba h\u01a1n l\u00e0 nh\u1eefng bi\u1ec3u t\u01b0\u1ee3ng v\u1eadt ch\u1ea5t \u0111\u01a1n thu\u1ea7n.<\/p>\n

M\u1ed9t \u0111i\u1ec3m \u0111\u00e1ng tr\u00e2n tr\u1ecdng kh\u00e1c l\u00e0 t\u00e1c gi\u1ea3 kh\u00f4ng bi\u1ebfn LuxGroup th\u00e0nh \u0111\u1ed1i t\u01b0\u1ee3ng ca ng\u1ee3i, m\u00e0 xem doanh nghi\u1ec7p c\u1ee7a m\u00ecnh nh\u01b0 m\u1ed9t \u201cph\u00f2ng th\u00ed nghi\u1ec7m s\u1ed1ng\u201d<\/strong>. Trong h\u01a1n hai m\u01b0\u01a1i n\u0103m, LuxGroup \u0111\u00e3 li\u00ean t\u1ee5c th\u1eed nghi\u1ec7m c\u00e1c m\u00f4 h\u00ecnh du l\u1ecbch boutique, b\u1ea3o t\u1ed3n di s\u1ea3n, ph\u00e1t tri\u1ec3n du l\u1ecbch t\u00e1i t\u1ea1o, h\u1ea1nh ph\u00fac nh\u00e2n vi\u00ean v\u00e0 t\u0103ng tr\u01b0\u1edfng c\u00f3 ch\u1ee7 \u0111\u00edch tr\u01b0\u1edbc khi h\u1ec7 th\u1ed1ng h\u00f3a th\u00e0nh Sustainable Luxury Strategy\u2122. \u0110i\u1ec1u n\u00e0y t\u1ea1o n\u00ean s\u1ee9c n\u1eb7ng cho to\u00e0n b\u1ed9 cu\u1ed1n s\u00e1ch, b\u1edfi c\u00e1c khung l\u00fd thuy\u1ebft kh\u00f4ng sinh ra trong ph\u00f2ng h\u1ecdp hay gi\u1ea3ng \u0111\u01b0\u1eddng m\u00e0 \u0111\u01b0\u1ee3c \u0111\u00fac k\u1ebft t\u1eeb nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf. Ch\u00ednh v\u00ec v\u1eady, ng\u01b0\u1eddi \u0111\u1ecdc kh\u00f4ng c\u00f3 c\u1ea3m gi\u00e1c \u0111ang ti\u1ebfp nh\u1eadn m\u1ed9t h\u1ec7 th\u1ed1ng l\u00fd thuy\u1ebft kh\u00f4 c\u1ee9ng m\u00e0 \u0111ang theo d\u00f5i qu\u00e1 tr\u00ecnh tr\u01b0\u1edfng th\u00e0nh c\u1ee7a m\u1ed9t tri\u1ebft l\u00fd qu\u1ea3n tr\u1ecb \u0111\u01b0\u1ee3c ki\u1ec3m nghi\u1ec7m b\u1eb1ng th\u1ef1c ti\u1ec5n.<\/p>\n

\u0110\u00f3ng g\u00f3p c\u00f3 t\u00ednh h\u1ec7 th\u1ed1ng l\u1edbn nh\u1ea5t c\u1ee7a t\u00e1c ph\u1ea9m ch\u00ednh l\u00e0 Khung S\u00e1u Lo\u1ea1i V\u1ed1n (Six Capitals Framework)<\/strong>. S\u00e1u lo\u1ea1i v\u1ed1n kh\u00f4ng t\u1ed3n t\u1ea1i \u0111\u1ed9c l\u1eadp m\u00e0 v\u1eadn h\u00e0nh nh\u01b0 m\u1ed9t h\u1ec7 sinh th\u00e1i. V\u1ed1n t\u00e0i ch\u00ednh t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ea7u t\u01b0 cho con ng\u01b0\u1eddi. Con ng\u01b0\u1eddi t\u1ea1o n\u00ean v\u0103n h\u00f3a. V\u0103n h\u00f3a t\u1ea1o d\u1ef1ng ni\u1ec1m tin. Ni\u1ec1m tin nu\u00f4i d\u01b0\u1ee1ng c\u1ed9ng \u0111\u1ed3ng. C\u1ed9ng \u0111\u1ed3ng g\u00f3p ph\u1ea7n b\u1ea3o v\u1ec7 thi\u00ean nhi\u00ean. Thi\u00ean nhi\u00ean l\u1ea1i t\u1ea1o n\u1ec1n t\u1ea3ng cho s\u1ef1 th\u1ecbnh v\u01b0\u1ee3ng l\u00e2u d\u00e0i. Kh\u00e1c v\u1edbi nhi\u1ec1u m\u00f4 h\u00ecnh ESG v\u1ed1n xem c\u00e1c y\u1ebfu t\u1ed1 m\u00f4i tr\u01b0\u1eddng v\u00e0 x\u00e3 h\u1ed9i nh\u01b0 nh\u1eefng ph\u1ea7n b\u1ed5 sung b\u00ean c\u1ea1nh t\u00e0i ch\u00ednh, Dr. Ph\u1ea1m H\u00e0 cho r\u1eb1ng l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng ch\u1ec9 xu\u1ea5t hi\u1ec7n khi c\u1ea3 s\u00e1u ngu\u1ed3n v\u1ed1n c\u00f9ng ph\u00e1t tri\u1ec3n. Ch\u00ednh s\u1ef1 \u0111\u01a1n gi\u1ea3n trong c\u1ea5u tr\u00fac nh\u01b0ng to\u00e0n di\u1ec7n trong t\u01b0 duy khi\u1ebfn m\u00f4 h\u00ecnh n\u00e0y c\u00f3 ti\u1ec1m n\u0103ng tr\u1edf th\u00e0nh m\u1ed9t khung qu\u1ea3n tr\u1ecb d\u1ec5 ghi nh\u1edb v\u00e0 d\u1ec5 \u1ee9ng d\u1ee5ng.<\/p>\n

B\u1ed5 sung cho S\u00e1u Lo\u1ea1i V\u1ed1n l\u00e0 Sustainable Luxury Flywheel\u2122<\/strong>, c\u00f3 th\u1ec3 xem l\u00e0 m\u00f4 h\u00ecnh tr\u1ef1c quan \u0111\u1eb7c s\u1eafc nh\u1ea5t c\u1ee7a cu\u1ed1n s\u00e1ch. Theo \u0111\u00f3, M\u1ee5c \u0111\u00edch \u2192 V\u0103n h\u00f3a \u2192 Con ng\u01b0\u1eddi \u2192 Tr\u1ea3i nghi\u1ec7m \u2192 Ni\u1ec1m tin \u2192 L\u00f2ng trung th\u00e0nh \u2192 L\u1ee3i nhu\u1eadn \u2192 T\u00e1i t\u1ea1o \u2192 M\u1ee5c \u0111\u00edch l\u1edbn h\u01a1n<\/strong>\u00a0t\u1ea1o th\u00e0nh m\u1ed9t chu tr\u00ecnh kh\u00e9p k\u00edn, trong \u0111\u00f3 m\u1ed7i y\u1ebfu t\u1ed1 nu\u00f4i d\u01b0\u1ee1ng y\u1ebfu t\u1ed1 ti\u1ebfp theo. Thay v\u00ec li\u00ean t\u1ee5c m\u1edf r\u1ed9ng quy m\u00f4 hay chi nhi\u1ec1u h\u01a1n cho ti\u1ebfp th\u1ecb \u0111\u1ec3 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi, doanh nghi\u1ec7p tr\u01b0\u1edbc h\u1ebft x\u00e2y d\u1ef1ng v\u0103n h\u00f3a n\u1ed9i b\u1ed9 v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng xu\u1ea5t s\u1eafc. Ch\u00ednh tr\u1ea3i nghi\u1ec7m \u1ea5y t\u1ea1o ra ni\u1ec1m tin, l\u00f2ng trung th\u00e0nh v\u00e0 l\u1ee3i nhu\u1eadn b\u1ec1n v\u1eefng, \u0111\u1ec3 r\u1ed3i ngu\u1ed3n l\u1ef1c t\u00e0i ch\u00ednh l\u1ea1i \u0111\u01b0\u1ee3c t\u00e1i \u0111\u1ea7u t\u01b0 v\u00e0o v\u0103n h\u00f3a v\u00e0 t\u00e1i t\u1ea1o m\u00f4i tr\u01b0\u1eddng. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch m\u1edf r\u1ed9ng \u0111\u1ea7y s\u00e1ng t\u1ea1o m\u00f4 h\u00ecnh Flywheel n\u1ed5i ti\u1ebfng c\u1ee7a Jim Collins, b\u1ed5 sung th\u00eam c\u00e1c y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac, v\u0103n h\u00f3a v\u00e0 m\u00f4i tr\u01b0\u1eddng v\u00e0o chu tr\u00ecnh t\u0103ng tr\u01b0\u1edfng doanh nghi\u1ec7p.<\/p>\n

\"\"<\/p>\n

M\u1ed9t trong nh\u1eefng n\u00e9t h\u1ea5p d\u1eabn nh\u1ea5t c\u1ee7a Sustainable Luxury<\/em>\u00a0l\u00e0 ti\u1ebfng n\u00f3i r\u1ea5t Vi\u1ec7t Nam nh\u01b0ng mang kh\u00e1t v\u1ecdng to\u00e0n c\u1ea7u. D\u1ea5u \u1ea5n c\u1ee7a Drucker, Porter, Collins, Sinek hay t\u01b0 duy ESG hi\u1ec7n \u0111\u1ea1i v\u1eabn hi\u1ec7n di\u1ec7n, nh\u01b0ng ch\u00fang kh\u00f4ng \u00e1p \u0111\u1ea3o b\u1ea3n s\u1eafc ri\u00eang c\u1ee7a t\u00e1c gi\u1ea3. Thay v\u00e0o \u0111\u00f3, nh\u1eefng d\u00f2ng s\u00f4ng Vi\u1ec7t Nam, ngh\u1ec7 nh\u00e2n th\u1ee7 c\u00f4ng, di s\u1ea3n v\u0103n h\u00f3a, tinh th\u1ea7n c\u1ed9ng \u0111\u1ed3ng, tri\u1ebft l\u00fd ph\u01b0\u01a1ng \u0110\u00f4ng v\u00e0 ngh\u1ec7 thu\u1eadt hi\u1ebfu kh\u00e1ch Vi\u1ec7t tr\u1edf th\u00e0nh n\u1ec1n m\u00f3ng cho to\u00e0n b\u1ed9 tri\u1ebft l\u00fd qu\u1ea3n tr\u1ecb. \u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch Vi\u1ec7t Nam c\u1ed1 g\u1eafng b\u1eaft ch\u01b0\u1edbc ph\u01b0\u01a1ng T\u00e2y, m\u00e0 l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch Vi\u1ec7t Nam t\u1ef1 tin \u0111\u1ed1i tho\u1ea1i v\u1edbi ph\u01b0\u01a1ng T\u00e2y. Ch\u00ednh \u0111i\u1ec1u \u0111\u00f3 t\u1ea1o n\u00ean s\u1ef1 m\u1edbi m\u1ebb hi\u1ebfm th\u1ea5y trong d\u00f2ng s\u00e1ch qu\u1ea3n tr\u1ecb \u0111\u01b0\u01a1ng \u0111\u1ea1i.<\/p>\n

T\u1ea5t nhi\u00ean, tham v\u1ecdng l\u1edbn c\u0169ng \u0111i k\u00e8m v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c bi\u00ean t\u1eadp. M\u1ed9t s\u1ed1 kh\u00e1i ni\u1ec7m tr\u1ecdng t\u00e2m nh\u01b0 m\u1ee5c \u0111\u00edch, t\u00e1i t\u1ea1o hay S\u00e1u Lo\u1ea1i V\u1ed1n xu\u1ea5t hi\u1ec7n nhi\u1ec1u l\u1ea7n \u1edf c\u00e1c ch\u01b0\u01a1ng v\u1edbi c\u1ea5u tr\u00fac l\u1eadp lu\u1eadn t\u01b0\u01a1ng t\u1ef1. M\u1ed9t phi\u00ean b\u1ea3n r\u00fat g\u1ecdn, s\u00fac t\u00edch h\u01a1n s\u1ebd gi\u00fap nh\u1ecbp \u0111\u1ecdc m\u1ea1nh m\u1ebd h\u01a1n m\u00e0 kh\u00f4ng l\u00e0m gi\u1ea3m chi\u1ec1u s\u00e2u t\u01b0 t\u01b0\u1edfng. \u0110\u1ed3ng th\u1eddi, b\u00ean c\u1ea1nh LuxGroup, vi\u1ec7c b\u1ed5 sung th\u00eam c\u00e1c nghi\u00ean c\u1ee9u t\u00ecnh hu\u1ed1ng qu\u1ed1c t\u1ebf nh\u01b0 Patagonia, Herm\u00e8s, Aman, Interface hay Brunello Cucinelli s\u1ebd gi\u00fap ch\u1ee9ng minh r\u00f5 h\u01a1n t\u00ednh ph\u1ed5 qu\u00e1t c\u1ee7a m\u00f4 h\u00ecnh. Nh\u1eefng s\u01a1 \u0111\u1ed3 tr\u1ef1c quan, b\u1ea3ng ch\u1ec9 s\u1ed1 \u0111i\u1ec1u h\u00e0nh v\u00e0 c\u00f4ng c\u1ee5 tri\u1ec3n khai c\u0169ng s\u1ebd khi\u1ebfn cu\u1ed1n s\u00e1ch tr\u1edf n\u00ean h\u1eefu \u00edch h\u01a1n \u0111\u1ed1i v\u1edbi c\u00e1c CEO v\u00e0 nh\u00e0 qu\u1ea3n tr\u1ecb.<\/p>\n

T\u1ef1u trung, Sustainable Luxury: A Purpose-Driven Business Strategy<\/em>\u00a0kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch v\u1ec1 du l\u1ecbch hay kh\u00e1ch s\u1ea1n. \u0110\u00e2y l\u00e0 m\u1ed9t n\u1ed7 l\u1ef1c nghi\u00eam t\u00fac nh\u1eb1m x\u00e2y d\u1ef1ng m\u1ed9t tri\u1ebft l\u00fd qu\u1ea3n tr\u1ecb m\u1edbi cho doanh nghi\u1ec7p th\u1ebf k\u1ef7 XXI. B\u1eb1ng c\u00e1ch k\u1ebft n\u1ed1i k\u1ef7 lu\u1eadt t\u00e0i ch\u00ednh v\u1edbi h\u1ea1nh ph\u00fac con ng\u01b0\u1eddi, b\u1ea3o t\u1ed3n v\u0103n h\u00f3a, t\u00e1i t\u1ea1o thi\u00ean nhi\u00ean, x\u00e2y d\u1ef1ng ni\u1ec1m tin x\u00e3 h\u1ed9i v\u00e0 ki\u1ebfn t\u1ea1o di s\u1ea3n, Ti\u1ebfn s\u0129 Ph\u1ea1m H\u00e0 \u0111\u00e3 mang \u0111\u1ebfn m\u1ed9t \u0111\u00f3ng g\u00f3p mang d\u1ea5u \u1ea5n Vi\u1ec7t Nam nh\u01b0ng c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ed1i tho\u1ea1i to\u00e0n c\u1ea7u. Vi\u1ec7c Sustainable Luxury c\u00f3 tr\u1edf th\u00e0nh m\u1ed9t tr\u01b0\u1eddng ph\u00e1i qu\u1ea3n tr\u1ecb m\u1edbi hay kh\u00f4ng s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o tr\u00ean th\u1ebf gi\u1edbi c\u00f3 s\u1eb5n s\u00e0ng th\u1eed nghi\u1ec7m v\u00e0 ph\u00e1t tri\u1ec3n n\u00f3 hay kh\u00f4ng. Nh\u01b0ng ngay t\u1eeb h\u00f4m nay, cu\u1ed1n s\u00e1ch \u0111\u00e3 \u0111\u1eb7t ra m\u1ed9t c\u00e2u h\u1ecfi r\u1ea5t \u0111\u00e1ng \u0111\u1ec3 m\u1ecdi doanh nghi\u1ec7p suy ng\u1eabm: Li\u1ec7u m\u1ed9t doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra nhi\u1ec1u l\u1ee3i nhu\u1eadn h\u01a1n ch\u00ednh b\u1edfi v\u00ec h\u1ecd \u0111\u1ec3 l\u1ea1i cho con ng\u01b0\u1eddi h\u1ea1nh ph\u00fac h\u01a1n, cho v\u0103n h\u00f3a phong ph\u00fa h\u01a1n, cho c\u1ed9ng \u0111\u1ed3ng m\u1ea1nh m\u1ebd h\u01a1n v\u00e0 cho thi\u00ean nhi\u00ean t\u1ed1t \u0111\u1eb9p h\u01a1n?<\/strong>\u00a0N\u1ebfu t\u01b0\u01a1ng lai c\u1ee7a kinh doanh \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh b\u1edfi c\u00e2u h\u1ecfi \u1ea5y, th\u00ec Sustainable Luxury<\/em>\u00a0\u0111\u00e3 \u0111\u1ebfn \u0111\u00fang th\u1eddi \u0111i\u1ec3m.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ban Bi\u00ean t\u1eadp LuxGroup.vn Trong nhi\u1ec1u th\u1eadp k\u1ef7, t\u01b0 duy qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p xoay…<\/p>\n","protected":false},"author":5,"featured_media":27851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[184,588,545],"tags":[468],"_links":{"self":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/28136"}],"collection":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/comments?post=28136"}],"version-history":[{"count":2,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/28136\/revisions"}],"predecessor-version":[{"id":28139,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/28136\/revisions\/28139"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/media\/27851"}],"wp:attachment":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/media?parent=28136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/categories?post=28136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/tags?post=28136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}