{"id":28294,"date":"2026-07-21T01:57:42","date_gmt":"2026-07-21T01:57:42","guid":{"rendered":"https:\/\/luxgroup.vn\/money-for-purpose-why-the-future-of-finance-is-about-meaning-not-merely-profit\/"},"modified":"2026-07-21T02:44:21","modified_gmt":"2026-07-21T02:44:21","slug":"money-for-purpose-khi-tai-chinh-khong-con-chi-la-tien","status":"publish","type":"post","link":"https:\/\/luxgroup.vn\/vi\/money-for-purpose-khi-tai-chinh-khong-con-chi-la-tien\/","title":{"rendered":"Money for Purpose\u00ae: Khi T\u00e0i Ch\u00ednh Kh\u00f4ng C\u00f2n Ch\u1ec9 L\u00e0 Ti\u1ec1n"},"content":{"rendered":"

V\u00ec sao cu\u1ed1n s\u00e1ch n\u00e0y c\u00f3 th\u1ec3 thay \u0111\u1ed5i c\u00e1ch c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o ch\u00e2u \u00c1 nh\u00ecn v\u1ec1 t\u00e0i ch\u00ednh, t\u0103ng tr\u01b0\u1edfng v\u00e0 di s\u1ea3n<\/strong><\/h2>\n

Trong nhi\u1ec1u th\u1eadp k\u1ef7, th\u1ebf gi\u1edbi kinh doanh \u0111\u00e3 d\u1ea1y ch\u00fang ta nh\u1eefng c\u00e2u h\u1ecfi quen thu\u1ed9c.<\/p>\n

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u0103ng doanh thu?<\/p>\n

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 gi\u1ea3m chi ph\u00ed?<\/p>\n

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u0103ng l\u1ee3i nhu\u1eadn?<\/p>\n

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 doanh nghi\u1ec7p t\u0103ng tr\u01b0\u1edfng nhanh h\u01a1n?<\/p>\n

\u0110\u00f3 \u0111\u1ec1u l\u00e0 nh\u1eefng c\u00e2u h\u1ecfi \u0111\u00fang. Nh\u01b0ng trong th\u1ebf k\u1ef7 XXI, khi th\u1ebf gi\u1edbi \u0111\u1ed1i m\u1eb7t v\u1edbi bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu, m\u1ea5t m\u00e1t di s\u1ea3n, gi\u00e0 h\u00f3a d\u00e2n s\u1ed1, kh\u1ee7ng ho\u1ea3ng ni\u1ec1m tin v\u00e0 s\u1ef1 thay \u0111\u1ed5i k\u1ef3 v\u1ecdng c\u1ee7a th\u1ebf h\u1ec7 tr\u1ebb, nh\u1eefng c\u00e2u h\u1ecfi \u1ea5y kh\u00f4ng c\u00f2n \u0111\u1ee7 n\u1eefa.<\/p>\n

M\u1ed9t c\u00e2u h\u1ecfi l\u1edbn h\u01a1n \u0111ang xu\u1ea5t hi\u1ec7n.<\/p>\n

Ti\u1ec1n \u0111\u1ec3 l\u00e0m g\u00ec?<\/strong><\/h5>\n

\u0110\u00f3 c\u0169ng ch\u00ednh l\u00e0 \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u c\u1ee7a cu\u1ed1n s\u00e1ch Money for Purpose\u00ae: How Strategic Finance Turns Profit into Purpose, Impact, and Legacy<\/strong>, m\u1ed9t t\u00e1c ph\u1ea9m \u0111ang \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n d\u1ef1a tr\u00ean t\u01b0 duy Strategic Finance<\/strong>\u00a0c\u1ee7a \u0110\u1ea1i h\u1ecdc Harvard v\u00e0 qu\u00e1 tr\u00ecnh tri\u1ec3n khai th\u1ef1c t\u1ebf t\u1ea1i LuxGroup\u00ae<\/strong><\/a>\u00a0v\u00e0 LuxGroup Foundation<\/strong>. M\u1ee5c ti\u00eau c\u1ee7a cu\u1ed1n s\u00e1ch kh\u00f4ng ph\u1ea3i l\u00e0 d\u1ea1y k\u1ebf to\u00e1n hay t\u00e0i ch\u00ednh, m\u00e0 l\u00e0 thay \u0111\u1ed5i c\u00e1ch c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o nh\u00ecn v\u1ec1 ti\u1ec1n b\u1ea1c, doanh nghi\u1ec7p v\u00e0 tr\u00e1ch nhi\u1ec7m \u0111\u1ed1i v\u1edbi x\u00e3 h\u1ed9i.<\/p>\n

Ngay t\u1eeb b\u1ea3n \u0111\u1ec1 c\u01b0\u01a1ng, cu\u1ed1n s\u00e1ch \u0111\u00e3 \u0111\u1eb7t ra tham v\u1ecdng l\u1edbn: bi\u1ebfn t\u00e0i ch\u00ednh t\u1eeb m\u1ed9t c\u00f4ng c\u1ee5 qu\u1ea3n tr\u1ecb th\u00e0nh m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec3 ki\u1ebfn t\u1ea1o di s\u1ea3n, th\u00f4ng qua c\u00e1c m\u00f4 h\u00ecnh nh\u01b0 Purpose Equation\u2122<\/strong>, Mission Return on Investment\u2122 (MROI\u2122)<\/strong>\u00a0v\u00e0 Purpose Balance Sheet\u2122<\/strong>, \u0111\u1ed3ng th\u1eddi l\u1ea5y LuxGroup Foundation l\u00e0m tr\u01b0\u1eddng h\u1ee3p nghi\u00ean c\u1ee9u xuy\u00ean su\u1ed1t.<\/p>\n

\u0110i\u1ec1u l\u00e0m n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a cu\u1ed1n s\u00e1ch n\u00e0y kh\u00f4ng n\u1eb1m \u1edf vi\u1ec7c gi\u1ea3i th\u00edch c\u00e1c b\u00e1o c\u00e1o t\u00e0i ch\u00ednh. \u0110i\u1ec1u kh\u00e1c bi\u1ec7t n\u1eb1m \u1edf ch\u1ed7 n\u00f3 \u0111\u1eb7t t\u00e0i ch\u00ednh tr\u1edf l\u1ea1i \u0111\u00fang v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh: m\u1ed9t c\u00f4ng c\u1ee5 c\u1ee7a l\u00e3nh \u0111\u1ea1o<\/strong>.<\/p>\n

M\u1ed9t b\u1ea3ng c\u00e2n \u0111\u1ed1i k\u1ebf to\u00e1n c\u00f3 th\u1ec3 cho ch\u00fang ta bi\u1ebft doanh nghi\u1ec7p s\u1edf h\u1eefu bao nhi\u00eau t\u00e0i s\u1ea3n. Nh\u01b0ng n\u00f3 kh\u00f4ng tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec \u0111\u00e1ng \u0111\u01b0\u1ee3c g\u00ecn gi\u1eef.<\/p>\n

M\u1ed9t b\u00e1o c\u00e1o l\u01b0u chuy\u1ec3n ti\u1ec1n t\u1ec7 c\u00f3 th\u1ec3 cho bi\u1ebft doanh nghi\u1ec7p c\u00f2n bao nhi\u00eau ti\u1ec1n m\u1eb7t. Nh\u01b0ng n\u00f3 kh\u00f4ng n\u00f3i \u0111\u01b0\u1ee3c doanh nghi\u1ec7p \u0111ang mua th\u00eam th\u1eddi gian cho t\u01b0\u01a1ng lai hay \u0111ang \u0111\u00e1nh \u0111\u1ed5i t\u01b0\u01a1ng lai \u0111\u1ec3 gi\u1ea3i quy\u1ebft hi\u1ec7n t\u1ea1i.<\/p>\n

M\u1ed9t ng\u00e2n s\u00e1ch c\u00f3 th\u1ec3 c\u00e2n \u0111\u1ed1i r\u1ea5t \u0111\u1eb9p. Nh\u01b0ng n\u1ebfu ng\u00e2n s\u00e1ch \u0111\u00f3 kh\u00f4ng ph\u1ea3n \u00e1nh \u0111\u00fang s\u1ee9 m\u1ec7nh, th\u00ec t\u1ed5 ch\u1ee9c v\u1eabn c\u00f3 th\u1ec3 th\u1ea5t b\u1ea1i.<\/p>\n

\u0110\u00f3 l\u00e0 l\u00fd do cu\u1ed1n s\u00e1ch \u0111\u1ec1 xu\u1ea5t m\u1ed9t c\u00e1ch nh\u00ecn ho\u00e0n to\u00e0n kh\u00e1c:<\/p>\n

M\u1ed7i kho\u1ea3n chi l\u00e0 m\u1ed9t tuy\u00ean b\u1ed1 v\u1ec1 gi\u00e1 tr\u1ecb.<\/strong><\/h5>\n

Khi doanh nghi\u1ec7p \u0111\u1ea7u t\u01b0 v\u00e0o con ng\u01b0\u1eddi, doanh nghi\u1ec7p n\u00f3i r\u1eb1ng con ng\u01b0\u1eddi quan tr\u1ecdng.<\/p>\n

Khi doanh nghi\u1ec7p \u0111\u1ea7u t\u01b0 v\u00e0o b\u1ea3o t\u1ed3n di s\u1ea3n, doanh nghi\u1ec7p n\u00f3i r\u1eb1ng k\u00fd \u1ee9c quan tr\u1ecdng.<\/p>\n

Khi doanh nghi\u1ec7p x\u00e2y d\u1ef1ng qu\u1ef9 d\u1ef1 ph\u00f2ng, doanh nghi\u1ec7p n\u00f3i r\u1eb1ng t\u01b0\u01a1ng lai quan tr\u1ecdng.<\/p>\n

T\u00e0i ch\u00ednh, v\u00ec v\u1eady, kh\u00f4ng c\u00f2n l\u00e0 ngh\u1ec7 thu\u1eadt t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn. T\u00e0i ch\u00ednh tr\u1edf th\u00e0nh ngh\u1ec7 thu\u1eadt l\u1ef1a ch\u1ecdn \u0111i\u1ec1u g\u00ec \u0111\u00e1ng \u0111\u1ec3 t\u1ed3n t\u1ea1i.<\/p>\n

M\u1ed9t \u0111i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd kh\u00e1c l\u00e0 cu\u1ed1n s\u00e1ch kh\u00f4ng \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u1eeb l\u00fd thuy\u1ebft thu\u1ea7n t\u00fay. LuxGroup\u00ae v\u00e0 LuxGroup Foundation \u0111\u01b0\u1ee3c xem nh\u01b0 m\u1ed9t \u201cph\u00f2ng th\u00ed nghi\u1ec7m s\u1ed1ng\u201d<\/strong>, n\u01a1i c\u00e1c nguy\u00ean l\u00fd c\u1ee7a Harvard \u0111\u01b0\u1ee3c th\u1eed nghi\u1ec7m trong th\u1ef1c t\u1ebf th\u00f4ng qua du l\u1ecbch b\u1ec1n v\u1eefng, b\u1ea3o t\u1ed3n di s\u1ea3n, ngh\u1ec7 thu\u1eadt, b\u1ea3o t\u00e0ng, du thuy\u1ec1n, c\u1ed9ng \u0111\u1ed3ng \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 ph\u00e1t tri\u1ec3n con ng\u01b0\u1eddi. Ch\u00ednh \u0111\u1ec1 c\u01b0\u01a1ng c\u0169ng x\u00e1c \u0111\u1ecbnh r\u1eb1ng c\u00e1c d\u1ef1 \u00e1n v\u1ec1 du thuy\u1ec1n, b\u1ea3o t\u00e0ng, b\u1ea3o t\u1ed3n l\u00e0ng ngh\u1ec1, gi\u00e1o d\u1ee5c, kh\u1edfi nghi\u1ec7p ph\u1ee5 n\u1eef v\u00e0 du l\u1ecbch c\u1ed9ng \u0111\u1ed3ng s\u1ebd tr\u1edf th\u00e0nh b\u1eb1ng ch\u1ee9ng th\u1ef1c t\u1ebf cho tri\u1ebft l\u00fd c\u1ee7a cu\u1ed1n s\u00e1ch.<\/p>\n

C\u00f3 l\u1ebd \u0111\u00f3ng g\u00f3p \u0111\u00e1ng ch\u00fa \u00fd nh\u1ea5t c\u1ee7a t\u00e1c ph\u1ea9m l\u00e0 vi\u1ec7c m\u1edf r\u1ed9ng kh\u00e1i ni\u1ec7m \u201ct\u00e0i s\u1ea3n\u201d.<\/p>\n

Trong k\u1ebf to\u00e1n truy\u1ec1n th\u1ed1ng, t\u00e0i s\u1ea3n l\u00e0 ti\u1ec1n m\u1eb7t, b\u1ea5t \u0111\u1ed9ng s\u1ea3n, m\u00e1y m\u00f3c hay c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0.<\/p>\n

Nh\u01b0ng li\u1ec7u:<\/p>\n

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  • Ni\u1ec1m tin c\u1ee7a c\u1ed9ng \u0111\u1ed3ng c\u00f3 ph\u1ea3i l\u00e0 t\u00e0i s\u1ea3n?<\/li>\n
  • M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng b\u1eb1ng h\u00e0ng ch\u1ee5c n\u0103m uy t\u00edn c\u00f3 ph\u1ea3i l\u00e0 t\u00e0i s\u1ea3n?<\/li>\n
  • M\u1ed9t l\u00e0ng ngh\u1ec1 truy\u1ec1n th\u1ed1ng c\u00f3 ph\u1ea3i l\u00e0 t\u00e0i s\u1ea3n?<\/li>\n
  • M\u1ed9t d\u00f2ng s\u00f4ng mang k\u00fd \u1ee9c c\u1ee7a d\u00e2n t\u1ed9c c\u00f3 ph\u1ea3i l\u00e0 t\u00e0i s\u1ea3n?<\/li>\n
  • M\u1ed9t th\u1ebf h\u1ec7 l\u00e3nh \u0111\u1ea1o tr\u1ebb \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o c\u00f3 ph\u1ea3i l\u00e0 t\u00e0i s\u1ea3n?<\/li>\n<\/ul>\n

    Cu\u1ed1n s\u00e1ch tr\u1ea3 l\u1eddi b\u1eb1ng m\u1ed9t h\u1ec7 th\u1ed1ng m\u1edbi mang t\u00ean Purpose Balance Sheet\u2122<\/strong>, trong \u0111\u00f3 ngo\u00e0i t\u00e0i s\u1ea3n t\u00e0i ch\u00ednh c\u00f2n c\u00f3 t\u00e0i s\u1ea3n di s\u1ea3n, t\u00e0i s\u1ea3n tri th\u1ee9c, t\u00e0i s\u1ea3n c\u1ed9ng \u0111\u1ed3ng, t\u00e0i s\u1ea3n m\u00f4i tr\u01b0\u1eddng v\u00e0 t\u00e0i s\u1ea3n ni\u1ec1m tin. \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t trong nh\u1eefng \u0111\u00f3ng g\u00f3p h\u1ecdc thu\u1eadt nguy\u00ean b\u1ea3n m\u00e0 t\u00e1c gi\u1ea3 mong mu\u1ed1n ph\u00e1t tri\u1ec3n t\u1eeb n\u1ec1n t\u1ea3ng Strategic Finance c\u1ee7a Harvard.<\/p>\n

    M\u1ed9t \u0111\u00f3ng g\u00f3p kh\u00e1c l\u00e0 Mission Return on Investment\u2122 (MROI\u2122)<\/strong>.<\/p>\n

    Trong nhi\u1ec1u n\u0103m, doanh nghi\u1ec7p ch\u1ec9 quen \u0111o ROI<\/strong>\u00a0\u2013 l\u1ee3i nhu\u1eadn tr\u00ean \u0111\u1ea7u t\u01b0.<\/p>\n

    Nh\u01b0ng \u0111\u1ed1i v\u1edbi m\u1ed9t t\u1ed5 ch\u1ee9c h\u01b0\u1edbng t\u1edbi m\u1ee5c \u0111\u00edch, c\u00e2u h\u1ecfi quan tr\u1ecdng h\u01a1n l\u00e0:<\/p>\n

    M\u1ed9t \u0111\u1ed3ng ti\u1ec1n \u0111\u00e3 t\u1ea1o ra bao nhi\u00eau gi\u00e1 tr\u1ecb cho s\u1ee9 m\u1ec7nh?<\/strong><\/h5>\n

    M\u1ed9t d\u1ef1 \u00e1n c\u00f3 th\u1ec3 kh\u00f4ng sinh l\u1ee3i nhu\u1eadn l\u1edbn, nh\u01b0ng c\u00f3 th\u1ec3 c\u1ee9u m\u1ed9t ngh\u1ec1 truy\u1ec1n th\u1ed1ng kh\u1ecfi bi\u1ebfn m\u1ea5t.<\/p>\n

    M\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh gi\u00e1o d\u1ee5c c\u00f3 th\u1ec3 ch\u01b0a t\u1ea1o doanh thu, nh\u01b0ng c\u00f3 th\u1ec3 \u0111\u00e0o t\u1ea1o th\u1ebf h\u1ec7 l\u00e3nh \u0111\u1ea1o ti\u1ebfp theo.<\/p>\n

    M\u1ed9t tuy\u1ebfn du l\u1ecbch c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3i l\u00e0 s\u1ea3n ph\u1ea9m l\u1ee3i nhu\u1eadn cao nh\u1ea5t, nh\u01b0ng l\u1ea1i gi\u00fap b\u1ea3o t\u1ed3n k\u00fd \u1ee9c v\u0103n h\u00f3a c\u1ee7a m\u1ed9t v\u00f9ng \u0111\u1ea5t.<\/p>\n

    N\u1ebfu \u0111o l\u01b0\u1eddng \u0111\u00fang, nh\u1eefng kho\u1ea3n \u0111\u1ea7u t\u01b0 \u1ea5y kh\u00f4ng c\u00f2n l\u00e0 chi ph\u00ed. Ch\u00fang tr\u1edf th\u00e0nh \u0111\u1ea7u t\u01b0 v\u00e0o t\u01b0\u01a1ng lai<\/strong>. \u0110\u00e2y ch\u00ednh l\u00e0 tinh th\u1ea7n c\u1ee7a MROI\u2122 m\u00e0 b\u1ea3n \u0111\u1ec1 c\u01b0\u01a1ng gi\u1edbi thi\u1ec7u.<\/p>\n

    Tuy nhi\u00ean, \u0111i\u1ec1u khi\u1ebfn cu\u1ed1n s\u00e1ch c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ti\u1ebfng vang kh\u00f4ng n\u1eb1m \u1edf c\u00e1c m\u00f4 h\u00ecnh.<\/p>\n

    \u0110i\u1ec1u h\u1ea5p d\u1eabn nh\u1ea5t l\u00e0 c\u00e2u chuy\u1ec7n.<\/p>\n

    M\u1ed9t con t\u00e0u kh\u00f4ng c\u00f2n ch\u1ec9 l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n v\u1eadn chuy\u1ec3n.<\/p>\n

    M\u1ed9t b\u1ea3o t\u00e0ng kh\u00f4ng c\u00f2n ch\u1ec9 l\u00e0 n\u01a1i tr\u01b0ng b\u00e0y.<\/p>\n

    M\u1ed9t l\u00e0ng ngh\u1ec1 kh\u00f4ng c\u00f2n ch\u1ec9 l\u00e0 \u0111i\u1ec3m tham quan.<\/p>\n

    T\u1ea5t c\u1ea3 \u0111\u1ec1u tr\u1edf th\u00e0nh nh\u1eefng t\u00e0i s\u1ea3n chi\u1ebfn l\u01b0\u1ee3c, n\u01a1i t\u00e0i ch\u00ednh \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 b\u1ea3o t\u1ed3n k\u00fd \u1ee9c, t\u1ea1o sinh k\u1ebf v\u00e0 x\u00e2y d\u1ef1ng b\u1ea3n s\u1eafc.<\/p>\n

    \u0110\u00f3 l\u00e0 c\u00e1ch cu\u1ed1n s\u00e1ch \u0111\u1ecbnh ngh\u0129a l\u1ea1i kh\u00e1i ni\u1ec7m Luxury with Purpose\u00ae<\/strong>.<\/p>\n

    Trong tri\u1ebft l\u00fd n\u00e0y, sang tr\u1ecdng kh\u00f4ng ph\u1ea3i l\u00e0 d\u01b0 th\u1eeba<\/strong>.<\/p>\n

    Sang tr\u1ecdng l\u00e0 th\u1eddi gian.<\/p>\n

    Sang tr\u1ecdng l\u00e0 v\u0103n h\u00f3a.<\/p>\n

    Sang tr\u1ecdng l\u00e0 s\u1ef1 hi\u1ec7n di\u1ec7n.<\/p>\n

    Sang tr\u1ecdng l\u00e0 tr\u1ea3i nghi\u1ec7m t\u1ea1o ra \u00fd ngh\u0129a.<\/p>\n

    \u0110\u00f3 c\u0169ng l\u00e0 l\u00fd do cu\u1ed1n s\u00e1ch kh\u00f4ng ch\u1ec9 h\u01b0\u1edbng t\u1edbi c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd t\u1ed5 ch\u1ee9c phi l\u1ee3i nhu\u1eadn.<\/p>\n

    \u0110\u1ed9c gi\u1ea3 c\u1ee7a n\u00f3 c\u00f3 th\u1ec3 l\u00e0:<\/p>\n

      \n
    • Nh\u00e0 s\u00e1ng l\u1eadp doanh nghi\u1ec7p.<\/li>\n
    • CEO.<\/li>\n
    • Th\u00e0nh vi\u00ean h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb.<\/li>\n
    • Nh\u00e0 \u0111\u1ea7u t\u01b0 t\u00e1c \u0111\u1ed9ng.<\/li>\n
    • Nh\u00e0 t\u00e0i tr\u1ee3.<\/li>\n
    • Doanh nghi\u1ec7p gia \u0111\u00ecnh.<\/li>\n
    • B\u1ea3o t\u00e0ng.<\/li>\n
    • Tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc.<\/li>\n
    • Doanh nghi\u1ec7p x\u00e3 h\u1ed9i.<\/li>\n
    • Ng\u00e0nh du l\u1ecbch v\u00e0 kh\u00e1ch s\u1ea1n.<\/li>\n
    • B\u1ea5t k\u1ef3 ai \u0111ang t\u1ef1 h\u1ecfi:<\/li>\n<\/ul>\n
      Sau th\u00e0nh c\u00f4ng s\u1ebd l\u00e0 \u0111i\u1ec1u g\u00ec?<\/strong><\/h5>\n

      C\u00f3 l\u1ebd th\u00f4ng \u0111i\u1ec7p quan tr\u1ecdng nh\u1ea5t c\u1ee7a cu\u1ed1n s\u00e1ch n\u1eb1m \u1edf ch\u00ednh ph\u1ea7n k\u1ebft m\u00e0 b\u1ea3n \u0111\u1ec1 c\u01b0\u01a1ng \u0111\u00e3 x\u00e1c \u0111\u1ecbnh:<\/p>\n

      \u201cThe purpose of finance is not to accumulate wealth. The purpose of finance is to multiply meaning.\u201d<\/strong><\/p>\n

      V\u00e0 sau \u0111\u00f3 l\u00e0 m\u1ed9t c\u00e2u c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh tuy\u00ean ng\u00f4n c\u1ee7a c\u1ea3 t\u00e1c ph\u1ea9m:<\/p>\n

      \u201cBalance sheets close every year. Legacies never do.\u201d<\/strong><\/p>\n

      Trong m\u1ed9t th\u1ebf gi\u1edbi m\u00e0 t\u00e0i ch\u00ednh th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111o b\u1eb1ng t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng v\u00e0 gi\u00e1 tr\u1ecb v\u1ed1n h\u00f3a, Money for Purpose\u00ae<\/strong>\u00a0\u0111\u1ec1 xu\u1ea5t m\u1ed9t th\u01b0\u1edbc \u0111o kh\u00e1c:<\/p>\n

      Kh\u00f4ng ph\u1ea3i b\u1ea1n \u0111\u00e3 t\u1ea1o ra bao nhi\u00eau ti\u1ec1n.<\/p>\n

      M\u00e0 l\u00e0 b\u1ea1n \u0111\u00e3 d\u00f9ng s\u1ed1 ti\u1ec1n \u1ea5y \u0111\u1ec3 gi\u1eef l\u1ea1i \u0111i\u1ec1u g\u00ec cho th\u1ebf h\u1ec7 sau<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

      V\u00ec sao cu\u1ed1n s\u00e1ch n\u00e0y c\u00f3 th\u1ec3 thay \u0111\u1ed5i c\u00e1ch c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o ch\u00e2u…<\/p>\n","protected":false},"author":5,"featured_media":28295,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[545],"tags":[227],"_links":{"self":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/28294"}],"collection":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/comments?post=28294"}],"version-history":[{"count":2,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/28294\/revisions"}],"predecessor-version":[{"id":28297,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/28294\/revisions\/28297"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/media\/28295"}],"wp:attachment":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/media?parent=28294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/categories?post=28294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/tags?post=28294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}