{"id":28606,"date":"2026-08-12T03:56:19","date_gmt":"2026-08-12T03:56:19","guid":{"rendered":"https:\/\/luxgroup.vn\/write-less-make-a-greater-impact\/"},"modified":"2026-08-12T04:05:48","modified_gmt":"2026-08-12T04:05:48","slug":"viet-it-hon-tao-anh-huong-lon-hon","status":"publish","type":"post","link":"https:\/\/luxgroup.vn\/vi\/viet-it-hon-tao-anh-huong-lon-hon\/","title":{"rendered":"Vi\u1ebft \u00cdt H\u01a1n, T\u1ea1o \u1ea2nh H\u01b0\u1edfng L\u1edbn H\u01a1n"},"content":{"rendered":"<h2>S\u00e1u nguy\u00ean t\u1eafc vi\u1ebft hi\u1ec7u qu\u1ea3 v\u00e0 v\u00ec sao vi\u1ebft r\u00f5 r\u00e0ng l\u00e0 m\u1ed9t n\u0103ng l\u1ef1c l\u00e3nh \u0111\u1ea1o<\/h2>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><i><span style=\"color: black;\">By <a href=\"https:\/\/luxgroup.vn\/vi\/ho-so-nang-luc-doanh-chu-dan-toc-ts-pham-ha\/\">Dr. Ph\u1ea1m H\u00e0<\/a><\/span><\/i><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">Trong kinh doanh, ch\u00fang ta d\u00e0nh m\u1ed9t ph\u1ea7n \u0111\u00e1ng k\u1ec3 m\u1ed7i ng\u00e0y \u0111\u1ec3 vi\u1ebft: email, b\u00e1o c\u00e1o, \u0111\u1ec1 xu\u1ea5t, b\u00e0i thuy\u1ebft tr\u00ecnh, tin nh\u1eafn, chi\u1ebfn l\u01b0\u1ee3c, b\u00e0i ph\u00e1t bi\u1ec3u v\u00e0 ph\u1ea3n h\u1ed3i cho \u0111\u1ed3ng nghi\u1ec7p. Nh\u01b0ng r\u1ea5t \u00edt nh\u00e0 qu\u1ea3n l\u00fd d\u1eebng l\u1ea1i \u0111\u1ec3 h\u1ecfi m\u1ed9t c\u00e2u \u0111\u01a1n gi\u1ea3n: <b>Ng\u01b0\u1eddi nh\u1eadn c\u00f3 th\u1ef1c s\u1ef1 \u0111\u1ecdc nh\u1eefng g\u00ec ch\u00fang ta vi\u1ebft kh\u00f4ng?<\/b><\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">Kh\u00f3a h\u1ecdc <i>Effective Writing for Greater Impact<\/i> \u0111\u01b0a ra m\u1ed9t c\u00e2u tr\u1ea3 l\u1eddi th\u1ef1c t\u1ebf. Vi\u1ebft hi\u1ec7u qu\u1ea3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 vi\u1ebft hoa m\u1ef9 h\u01a1n. N\u00f3 c\u00f3 ngh\u0129a l\u00e0 gi\u00fap ng\u01b0\u1eddi kh\u00e1c <b>hi\u1ec3u nhanh h\u01a1n, quan t\u00e2m h\u01a1n v\u00e0 h\u00e0nh \u0111\u1ed9ng d\u1ec5 d\u00e0ng h\u01a1n<\/b>.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">S\u00e1u nguy\u00ean t\u1eafc c\u1ee7a kh\u00f3a h\u1ecdc \u2014 <i>Less Is More; Make Reading Easy; Structure for Easy Navigation; Use Enough Formatting, But No More; Tell Readers Why They Should Care; Make Responding Easy<\/i> \u2014 tho\u1ea1t nh\u00ecn gi\u1ed1ng nh\u1eefng quy t\u1eafc bi\u00ean t\u1eadp. Nh\u01b0ng khi \u0111\u1eb7t ch\u00fang trong b\u1ed1i c\u1ea3nh qu\u1ea3n tr\u1ecb, ch\u00fang tr\u1edf th\u00e0nh m\u1ed9t h\u1ec7 th\u1ed1ng t\u01b0 duy v\u1ec1 leadership.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">B\u1edfi m\u1ed9t l\u00e3nh \u0111\u1ea1o kh\u00f4ng th\u1ec3 t\u1ea1o \u1ea3nh h\u01b0\u1edfng n\u1ebfu ng\u01b0\u1eddi kh\u00e1c kh\u00f4ng hi\u1ec3u \u0111i\u1ec1u m\u00ecnh mu\u1ed1n n\u00f3i.<\/span><\/p>\n<h5 style=\"margin: 0in 0in 11.2pt; text-align: justify;\"><b><span style=\"font-size: 15.0pt; color: black;\">1. Less Is More: S\u1ef1 r\u00f5 r\u00e0ng b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c lo\u1ea1i b\u1ecf<\/span><\/b><\/h5>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">L\u00e3nh \u0111\u1ea1o th\u01b0\u1eddng bi\u1ebft qu\u00e1 nhi\u1ec1u v\u1ec1 v\u1ea5n \u0111\u1ec1 m\u00ecnh \u0111ang vi\u1ebft. Ch\u00ednh \u0111i\u1ec1u \u0111\u00f3 t\u1ea1o ra m\u1ed9t ngh\u1ecbch l\u00fd: c\u00e0ng hi\u1ec3u nhi\u1ec1u, ch\u00fang ta c\u00e0ng mu\u1ed1n \u0111\u01b0a nhi\u1ec1u th\u00f4ng tin v\u00e0o.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">M\u1ed9t email ban \u0111\u1ea7u ch\u1ec9 c\u1ea7n m\u1ed9t quy\u1ebft \u0111\u1ecbnh c\u00f3 th\u1ec3 nhanh ch\u00f3ng ch\u1ee9a l\u1ecbch s\u1eed d\u1ef1 \u00e1n, b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng, n\u0103m lu\u1eadn \u0111i\u1ec3m, b\u1ed1n y\u00eau c\u1ea7u v\u00e0 ba t\u00e0i li\u1ec7u \u0111\u00ednh k\u00e8m. Ng\u01b0\u1eddi vi\u1ebft c\u1ea3m th\u1ea5y m\u00ecnh \u0111\u00e3 cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7. Ng\u01b0\u1eddi \u0111\u1ecdc l\u1ea1i ph\u1ea3i t\u00ecm xem \u0111i\u1ec1u g\u00ec th\u1ef1c s\u1ef1 quan tr\u1ecdng.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">Nguy\u00ean t\u1eafc <b>Less Is More<\/b> y\u00eau c\u1ea7u c\u1eaft gi\u1ea3m \u1edf ba c\u1ea5p \u0111\u1ed9: t\u1eeb ng\u1eef, \u00fd t\u01b0\u1edfng v\u00e0 y\u00eau c\u1ea7u.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">\u0110i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 \u0111\u01a1n gi\u1ea3n h\u00f3a t\u01b0 duy. Ng\u01b0\u1ee3c l\u1ea1i, vi\u1ebft ng\u1eafn \u0111\u00f2i h\u1ecfi t\u01b0 duy s\u00e2u h\u01a1n. Mu\u1ed1n gi\u1ea3m m\u1ed9t b\u00e1o c\u00e1o 10 trang xu\u1ed1ng hai trang, ng\u01b0\u1eddi vi\u1ebft ph\u1ea3i bi\u1ebft \u0111i\u1ec1u g\u00ec quan tr\u1ecdng nh\u1ea5t.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">M\u1ed9t c\u00e2u h\u1ecfi h\u1eefu \u00edch tr\u01b0\u1edbc khi g\u1eedi v\u0103n b\u1ea3n l\u00e0:<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><b><span style=\"color: black;\">N\u1ebfu ng\u01b0\u1eddi \u0111\u1ecdc ch\u1ec9 nh\u1edb m\u1ed9t \u0111i\u1ec1u, t\u00f4i mu\u1ed1n \u0111\u00f3 l\u00e0 g\u00ec?<\/span><\/b><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">Khi c\u00e2u tr\u1ea3 l\u1eddi ch\u01b0a r\u00f5, v\u1ea5n \u0111\u1ec1 th\u01b0\u1eddng kh\u00f4ng n\u1eb1m \u1edf k\u1ef9 n\u0103ng vi\u1ebft. N\u00f3 n\u1eb1m \u1edf t\u01b0 duy.<\/span><\/p>\n<h5 style=\"margin: 0in 0in 11.2pt; text-align: justify;\"><b><span style=\"font-size: 15.0pt; color: black;\">2. Make Reading Easy: \u0110\u1eebng b\u1eaft ng\u01b0\u1eddi \u0111\u1ecdc l\u00e0m ph\u1ea7n vi\u1ec7c c\u1ee7a ng\u01b0\u1eddi vi\u1ebft<\/span><\/b><\/h5>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">Trong m\u00f4i tr\u01b0\u1eddng c\u00f4ng vi\u1ec7c, ch\u00fang ta th\u01b0\u1eddng vi\u1ebft nh\u01b0 th\u1ec3 ng\u01b0\u1eddi nh\u1eadn s\u1ebd ng\u1ed3i xu\u1ed1ng, t\u1eadp trung v\u00e0 \u0111\u1ecdc t\u1eebng ch\u1eef.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">Th\u1ef1c t\u1ebf ho\u00e0n to\u00e0n kh\u00e1c.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">M\u1ed9t CEO c\u00f3 th\u1ec3 \u0111\u1ecdc email gi\u1eefa hai cu\u1ed9c h\u1ecdp. M\u1ed9t kh\u00e1ch h\u00e0ng xem proposal tr\u00ean \u0111i\u1ec7n tho\u1ea1i \u1edf s\u00e2n bay. M\u1ed9t manager c\u00f3 h\u00e0ng ch\u1ee5c th\u00f4ng b\u00e1o ch\u01b0a \u0111\u1ecdc. Ng\u01b0\u1eddi nh\u1eadn kh\u00f4ng thi\u1ebfu th\u00f4ng tin; h\u1ecd thi\u1ebfu <b>attention<\/b>.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">V\u00ec v\u1eady, vi\u1ebft d\u1ec5 \u0111\u1ecdc l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c t\u00f4n tr\u1ecdng.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">T\u1eeb ng\u1eafn th\u01b0\u1eddng t\u1ed1t h\u01a1n t\u1eeb d\u00e0i. T\u1eeb quen thu\u1ed9c t\u1ed1t h\u01a1n jargon khi jargon kh\u00f4ng c\u1ea7n thi\u1ebft. M\u1ed9t c\u00e2u n\u00ean truy\u1ec1n t\u1ea3i m\u1ed9t \u00fd ch\u00ednh. C\u1ea5u tr\u00fac tr\u1ef1c ti\u1ebfp th\u01b0\u1eddng t\u1ed1t h\u01a1n nh\u1eefng c\u00e2u nhi\u1ec1u m\u1ec7nh \u0111\u1ec1.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">\u201cDue to the fact that\u201d c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u201cbecause.\u201d \u201cAt this point in time\u201d ch\u1ec9 c\u1ea7n l\u00e0 \u201cnow.\u201d<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">Gi\u00e1 tr\u1ecb kh\u00f4ng n\u1eb1m \u1edf v\u00e0i t\u1eeb ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c. Gi\u00e1 tr\u1ecb n\u1eb1m \u1edf vi\u1ec7c gi\u1ea3m <b>cognitive load<\/b>.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">Ng\u01b0\u1eddi vi\u1ebft gi\u1ecfi kh\u00f4ng ch\u1ee9ng minh m\u00ecnh th\u00f4ng minh b\u1eb1ng c\u00e1ch khi\u1ebfn v\u0103n b\u1ea3n kh\u00f3 hi\u1ec3u. H\u1ecd s\u1eed d\u1ee5ng s\u1ef1 hi\u1ec3u bi\u1ebft c\u1ee7a m\u00ecnh \u0111\u1ec3 khi\u1ebfn \u0111i\u1ec1u ph\u1ee9c t\u1ea1p tr\u1edf n\u00ean d\u1ec5 ti\u1ebfp c\u1eadn.<\/span><\/p>\n<h5 style=\"margin: 0in 0in 11.2pt; text-align: justify;\"><b><span style=\"font-size: 15.0pt; color: black;\">3. Structure for Easy Navigation: Vi\u1ebft c\u0169ng l\u00e0 thi\u1ebft k\u1ebf<\/span><\/b><\/h5>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">Ngay c\u1ea3 m\u1ed9t v\u0103n b\u1ea3n ng\u1eafn c\u0169ng c\u00f3 th\u1ec3 kh\u00f3 \u0111\u1ecdc n\u1ebfu c\u1ea5u tr\u00fac k\u00e9m.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">M\u1ed9t trong nh\u1eefng b\u00e0i h\u1ecdc quan tr\u1ecdng c\u1ee7a effective writing l\u00e0 ng\u01b0\u1eddi \u0111\u1ecdc kh\u00f4ng nh\u1ea5t thi\u1ebft \u0111\u1ecdc theo th\u1ee9 t\u1ef1 m\u00e0 ng\u01b0\u1eddi vi\u1ebft \u0111\u00e3 vi\u1ebft. H\u1ecd scan. H\u1ecd t\u00ecm heading. H\u1ecd t\u00ecm con s\u1ed1. H\u1ecd mu\u1ed1n bi\u1ebft k\u1ebft lu\u1eadn.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">\u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a c\u1ea5u tr\u00fac kh\u00f4ng ph\u1ea3i l\u00e0 trang tr\u00ed. <b>Structure is strategy for attention.<\/b><\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">Trong business writing, m\u1ed9t c\u1ea5u tr\u00fac \u0111\u01a1n gi\u1ea3n th\u01b0\u1eddng hi\u1ec7u qu\u1ea3:<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><b><span style=\"color: black;\">Context \u2192 Issue \u2192 Recommendation \u2192 Action.<\/span><\/b><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">V\u1edbi executive communication, \u0111\u00f4i khi c\u00f2n \u0111\u01a1n gi\u1ea3n h\u01a1n:<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><b><span style=\"color: black;\">What happened? \u2192 Why does it matter? \u2192 What do you recommend? \u2192 What do you need from me?<\/span><\/b><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">N\u1ebfu ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 th\u1ec3 hi\u1ec3u logic c\u1ee7a t\u00e0i li\u1ec7u ch\u1ec9 b\u1eb1ng c\u00e1ch nh\u00ecn headings, c\u1ea5u tr\u00fac \u0111ang l\u00e0m \u0111\u00fang c\u00f4ng vi\u1ec7c c\u1ee7a n\u00f3.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">\u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi l\u00e3nh \u0111\u1ea1o. M\u1ed9t t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t nh\u01b0ng n\u1ebfu nh\u00e2n vi\u00ean kh\u00f4ng th\u1ec3 t\u00ecm th\u1ea5y priority trong h\u00e0ng ch\u1ee5c trang t\u00e0i li\u1ec7u, chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3 kh\u00f3 tr\u1edf th\u00e0nh h\u00e0nh \u0111\u1ed9ng.<\/span><\/p>\n<h5 style=\"margin: 0in 0in 11.2pt; text-align: justify;\"><b><span style=\"font-size: 15.0pt; color: black;\">4. Use Enough Formatting, But No More: L\u00e0m n\u1ed5i b\u1eadt hierarchy, kh\u00f4ng ph\u1ea3i decoration<\/span><\/b><\/h5>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">Formatting gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc nh\u1eadn bi\u1ebft \u0111i\u1ec1u g\u00ec quan tr\u1ecdng. Nh\u01b0ng qu\u00e1 nhi\u1ec1u formatting l\u1ea1i t\u1ea1o ra hi\u1ec7u \u1ee9ng ng\u01b0\u1ee3c.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">N\u1ebfu m\u1ecdi th\u1ee9 \u0111\u1ec1u bold, kh\u00f4ng c\u00f2n g\u00ec n\u1ed5i b\u1eadt.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">N\u1ebfu m\u1ed9t email ch\u1ee9a qu\u00e1 nhi\u1ec1u m\u00e0u s\u1eafc, font, bullet v\u00e0 heading, ng\u01b0\u1eddi \u0111\u1ecdc ph\u1ea3i gi\u1ea3i m\u00e3 thi\u1ebft k\u1ebf tr\u01b0\u1edbc khi hi\u1ec3u th\u00f4ng \u0111i\u1ec7p.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">Nguy\u00ean t\u1eafc \u1edf \u0111\u00e2y r\u1ea5t gi\u1ed1ng luxury: <b>restraint creates value<\/b>.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">Formatting t\u1ed1t t\u1ea1o hierarchy. Heading gi\u00fap \u0111i\u1ec1u h\u01b0\u1edbng. Bullet points gi\u00fap t\u00e1ch nh\u1eefng th\u00f4ng tin c\u00f3 c\u00f9ng c\u1ea5p \u0111\u1ed9. Bold c\u00f3 th\u1ec3 nh\u1ea5n m\u1ea1nh m\u1ed9t deadline ho\u1eb7c quy\u1ebft \u0111\u1ecbnh quan tr\u1ecdng.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">M\u1ee5c \u0111\u00edch kh\u00f4ng ph\u1ea3i l\u00e0m v\u0103n b\u1ea3n \u0111\u1eb9p h\u01a1n.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">M\u1ee5c \u0111\u00edch l\u00e0 gi\u00fap m\u1eaft ng\u01b0\u1eddi \u0111\u1ecdc tr\u1ea3 l\u1eddi nhanh:<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><b><span style=\"color: black;\">T\u00f4i \u0111ang \u1edf \u0111\u00e2u? \u0110i\u1ec1u g\u00ec quan tr\u1ecdng? T\u00f4i c\u1ea7n l\u00e0m g\u00ec?<\/span><\/b><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">Khi formatting th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c ba nhi\u1ec7m v\u1ee5 \u0111\u00f3, n\u00f3 \u0111\u00e3 \u0111\u1ee7.<\/span><\/p>\n<h5 style=\"margin: 0in 0in 11.2pt; text-align: justify;\"><b><span style=\"font-size: 15.0pt; color: black;\">5. Tell Readers Why They Should Care: Chuy\u1ec3n t\u1eeb ng\u01b0\u1eddi vi\u1ebft sang ng\u01b0\u1eddi \u0111\u1ecdc<\/span><\/b><\/h5>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">\u0110\u00e2y c\u00f3 l\u1ebd l\u00e0 nguy\u00ean t\u1eafc mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c nh\u1ea5t c\u1ee7a kh\u00f3a h\u1ecdc.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">Ng\u01b0\u1eddi vi\u1ebft th\u01b0\u1eddng b\u1eaft \u0111\u1ea7u b\u1eb1ng:<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><b><span style=\"color: black;\">What do I want to say?<\/span><\/b><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">Effective writing b\u1eaft \u0111\u1ea7u b\u1eb1ng:<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><b><span style=\"color: black;\">Why should this reader care?<\/span><\/b><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">Hai c\u00e2u h\u1ecfi d\u1eabn \u0111\u1ebfn hai v\u0103n b\u1ea3n ho\u00e0n to\u00e0n kh\u00e1c nhau.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">Gi\u1ea3 s\u1eed m\u1ed9t c\u00f4ng ty th\u1eed nghi\u1ec7m tu\u1ea7n l\u00e0m vi\u1ec7c b\u1ed1n ng\u00e0y. Investor c\u00f3 th\u1ec3 quan t\u00e2m \u0111\u1ebfn productivity, economics v\u00e0 t\u00e1c \u0111\u1ed9ng d\u00e0i h\u1ea1n. Employee mu\u1ed1n bi\u1ebft ng\u00e0y n\u00e0o ngh\u1ec9, l\u01b0\u01a1ng c\u00f3 thay \u0111\u1ed5i kh\u00f4ng v\u00e0 m\u00ecnh c\u1ea7n l\u00e0m g\u00ec. Manager l\u1ea1i c\u1ea7n bi\u1ebft c\u00e1ch tri\u1ec3n khai v\u00e0 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi c\u1ee7a nh\u00e2n vi\u00ean.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">C\u00f9ng m\u1ed9t quy\u1ebft \u0111\u1ecbnh. Ba audience. Ba information priorities.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">\u0110\u00e2y l\u00e0 m\u1ed9t b\u00e0i h\u1ecdc quan tr\u1ecdng cho leadership communication: <b>relevance is contextual<\/b>.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">M\u1ed9t th\u00f4ng \u0111i\u1ec7p kh\u00f4ng tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3 ch\u1ec9 v\u00ec n\u00f3 ch\u00ednh x\u00e1c. N\u00f3 ph\u1ea3i gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc hi\u1ec3u t\u1ea1i sao th\u00f4ng tin \u0111\u00f3 li\u00ean quan \u0111\u1ebfn h\u1ecd.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">Tr\u01b0\u1edbc khi g\u1eedi, h\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u1ecdc h\u1ecfi:<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><b><span style=\"color: black;\">\u201cSo what?\u201d<\/span><\/b><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">N\u1ebfu v\u0103n b\u1ea3n kh\u00f4ng tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c c\u00e2u h\u1ecfi \u0111\u00f3, n\u00f3 ch\u01b0a ho\u00e0n th\u00e0nh.<\/span><\/p>\n<h5 style=\"margin: 0in 0in 11.2pt; text-align: justify;\"><b><span style=\"font-size: 15.0pt; color: black;\">6. Make Responding Easy: Communication ch\u1ec9 ho\u00e0n t\u1ea5t khi t\u1ea1o ra h\u00e0nh \u0111\u1ed9ng<\/span><\/b><\/h5>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">M\u1ed9t email c\u00f3 th\u1ec3 r\u1ea5t r\u00f5 nh\u01b0ng v\u1eabn th\u1ea5t b\u1ea1i n\u1ebfu ng\u01b0\u1eddi nh\u1eadn kh\u00f4ng bi\u1ebft ph\u1ea3i l\u00e0m g\u00ec ti\u1ebfp theo.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">\u201cLet me know your thoughts\u201d nghe l\u1ecbch s\u1ef1 nh\u01b0ng \u0111\u1eb7t to\u00e0n b\u1ed9 c\u00f4ng vi\u1ec7c l\u00ean ng\u01b0\u1eddi \u0111\u1ecdc.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">M\u1ed9t y\u00eau c\u1ea7u t\u1ed1t h\u01a1n c\u00f3 th\u1ec3 l\u00e0:<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><b><span style=\"color: black;\">\u201cPlease choose Option A or B by 3 p.m. Thursday.\u201d<\/span><\/b><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">S\u1ef1 kh\u00e1c bi\u1ec7t r\u1ea5t l\u1edbn.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">Effective writing kh\u00f4ng ch\u1ec9 gi\u1ea3m effort \u0111\u1ec3 \u0111\u1ecdc. N\u00f3 gi\u1ea3m effort \u0111\u1ec3 <b>respond<\/b>.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">Thay v\u00ec h\u1ecfi \u201cKhi n\u00e0o m\u1ecdi ng\u01b0\u1eddi r\u1ea3nh?\u201d, h\u00e3y \u0111\u01b0a ba khung gi\u1edd. Thay v\u00ec y\u00eau c\u1ea7u ph\u1ea3n h\u1ed3i chung v\u1ec1 m\u1ed9t proposal 30 trang, h\u00e3y h\u1ecfi ba c\u00e2u c\u1ee5 th\u1ec3. Thay v\u00ec b\u1eaft ng\u01b0\u1eddi \u0111\u1ecdc t\u00ecm t\u00e0i li\u1ec7u c\u0169, h\u00e3y cung c\u1ea5p link.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">\u0110\u00e2y kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 productivity hack.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">\u0110\u00f3 l\u00e0 empathy \u0111\u01b0\u1ee3c chuy\u1ec3n th\u00e0nh thi\u1ebft k\u1ebf giao ti\u1ebfp.<\/span><\/p>\n<h5 style=\"margin: 0in 0in 11.2pt; text-align: justify;\"><b><span style=\"font-size: 15.0pt; color: black;\">7. Professional kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 impersonal<\/span><\/b><\/h5>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">M\u1ed9t b\u00e0i h\u1ecdc tinh t\u1ebf kh\u00e1c c\u1ee7a kh\u00f3a h\u1ecdc li\u00ean quan \u0111\u1ebfn personal and professional context.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">M\u1ed7i t\u1ed5 ch\u1ee9c c\u00f3 nh\u1eefng communication norms ri\u00eang. M\u1ed7i ng\u01b0\u1eddi c\u0169ng c\u00f3 voice, background v\u00e0 c\u00e1ch bi\u1ec3u \u0111\u1ea1t ri\u00eang. Vi\u1ebft chuy\u00ean nghi\u1ec7p kh\u00f4ng c\u00f3 ngh\u0129a t\u1ea5t c\u1ea3 ch\u00fang ta ph\u1ea3i nghe gi\u1ed1ng nhau.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">Ng\u01b0\u1eddi vi\u1ebft hi\u1ec7u qu\u1ea3 h\u1ecdc c\u00e1ch th\u00edch nghi m\u00e0 kh\u00f4ng \u0111\u00e1nh m\u1ea5t c\u00e1 t\u00ednh.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">M\u1ed9t board memo c\u1ea7n kh\u00e1c founder letter. M\u1ed9t tin nh\u1eafn n\u1ed9i b\u1ed9 kh\u00e1c th\u00f4ng c\u00e1o b\u00e1o ch\u00ed. M\u1ed9t b\u00e0i ph\u00e1t bi\u1ec3u kh\u00e1c b\u00e1o c\u00e1o t\u00e0i ch\u00ednh.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><b><span style=\"color: black;\">Style changes. Identity remains.<\/span><\/b><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">\u0110\u1ed1i v\u1edbi l\u00e3nh \u0111\u1ea1o, \u0111i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng. Ng\u01b0\u1eddi \u0111\u1ecdc kh\u00f4ng ch\u1ec9 \u0111\u00e1nh gi\u00e1 n\u1ed9i dung; h\u1ecd c\u1ea3m nh\u1eadn con ng\u01b0\u1eddi \u0111\u1ee9ng sau n\u1ed9i dung. Warmth v\u00e0 professionalism kh\u00f4ng \u0111\u1ed1i l\u1eadp. Clarity v\u00e0 personality c\u0169ng kh\u00f4ng \u0111\u1ed1i l\u1eadp.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">M\u1ed9t professional voice m\u1ea1nh th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n khi ng\u01b0\u1eddi vi\u1ebft kh\u00f4ng c\u00f2n c\u1ed1 g\u1eafng \u201csound professional\u201d m\u00e0 t\u1eadp trung v\u00e0o vi\u1ec7c <b>be useful<\/b>.<\/span><\/p>\n<h5 style=\"margin: 0in 0in 11.2pt; text-align: justify;\"><b><span style=\"font-size: 15.0pt; color: black;\">8. Vi\u1ebft hi\u1ec7u qu\u1ea3 th\u1ef1c ch\u1ea5t l\u00e0 l\u00e3nh \u0111\u1ea1o hi\u1ec7u qu\u1ea3<\/span><\/b><\/h5>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">Sau c\u00f9ng, s\u00e1u nguy\u00ean t\u1eafc c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thu g\u1ecdn th\u00e0nh m\u1ed9t chu\u1ed7i r\u1ea5t \u0111\u01a1n gi\u1ea3n:<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><b><span style=\"color: black;\">Write less \u2192 Make it clear \u2192 Make it relevant \u2192 Make action easy.<\/span><\/b><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">Nh\u01b0ng t\u00e1c \u0111\u1ed9ng c\u1ee7a chu\u1ed7i n\u00e0y v\u01b0\u1ee3t xa writing.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">Khi bu\u1ed9c m\u00ecnh vi\u1ebft \u00edt h\u01a1n, ta ph\u1ea3i x\u00e1c \u0111\u1ecbnh priority.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">Khi vi\u1ebft d\u1ec5 hi\u1ec3u, ta ph\u1ea3i hi\u1ec3u v\u1ea5n \u0111\u1ec1 \u0111\u1ee7 s\u00e2u.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">Khi gi\u1ea3i th\u00edch t\u1ea1i sao ng\u01b0\u1eddi \u0111\u1ecdc n\u00ean quan t\u00e2m, ta ph\u1ea3i nh\u00ecn v\u1ea5n \u0111\u1ec1 t\u1eeb g\u00f3c nh\u00ecn c\u1ee7a h\u1ecd.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">Khi l\u00e0m cho ph\u1ea3n h\u1ed3i tr\u1edf n\u00ean d\u1ec5 d\u00e0ng, ta chuy\u1ec3n communication th\u00e0nh execution.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">\u0110\u00f3 \u0111\u1ec1u l\u00e0 nh\u1eefng n\u0103ng l\u1ef1c l\u00e3nh \u0111\u1ea1o.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">Trong th\u1eddi \u0111\u1ea1i AI, b\u00e0i h\u1ecdc n\u00e0y c\u00e0ng \u0111\u00e1ng ch\u00fa \u00fd. Kh\u1ea3 n\u0103ng t\u1ea1o ra v\u0103n b\u1ea3n \u0111ang tr\u1edf n\u00ean g\u1ea7n nh\u01b0 v\u00f4 h\u1ea1n. Ch\u00fang ta c\u00f3 th\u1ec3 s\u1ea3n xu\u1ea5t m\u1ed9t b\u00e1o c\u00e1o d\u00e0i h\u01a1n, m\u1ed9t email b\u00f3ng b\u1ea9y h\u01a1n hay m\u1ed9t b\u00e0i ph\u00e1t bi\u1ec3u trong v\u00e0i gi\u00e2y.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">Nh\u01b0ng abundance of words kh\u00f4ng \u0111\u1ed3ng ngh\u0129a v\u1edbi abundance of meaning.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">L\u1ee3i th\u1ebf m\u1edbi s\u1ebd thu\u1ed9c v\u1ec1 ng\u01b0\u1eddi bi\u1ebft <b>\u0111i\u1ec1u g\u00ec \u0111\u00e1ng n\u00f3i, \u0111i\u1ec1u g\u00ec n\u00ean b\u1ecf v\u00e0 ng\u01b0\u1eddi \u0111\u1ecdc c\u1ea7n g\u00ec \u0111\u1ec3 h\u00e0nh \u0111\u1ed9ng<\/b>.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">V\u00ec v\u1eady, m\u1ee5c ti\u00eau c\u1ee7a t\u00f4i sau kh\u00f3a h\u1ecdc kh\u00f4ng ph\u1ea3i vi\u1ebft nhi\u1ec1u h\u01a1n.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">T\u00f4i mu\u1ed1n vi\u1ebft v\u1edbi nhi\u1ec1u ch\u1ee7 \u0111\u00edch h\u01a1n: m\u1ed9t th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng, m\u1ed9t c\u1ea5u tr\u00fac d\u1ec5 theo d\u00f5i, m\u1ed9t l\u00fd do \u0111\u1ec3 quan t\u00e2m v\u00e0 m\u1ed9t b\u01b0\u1edbc ti\u1ebfp theo d\u1ec5 th\u1ef1c hi\u1ec7n.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">C\u00f3 l\u1ebd \u0111\u00f3 c\u0169ng l\u00e0 th\u01b0\u1edbc \u0111o t\u1ed1t nh\u1ea5t cho effective writing.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><b><span style=\"color: black;\">Vi\u1ebft \u0111\u1ec3 l\u00e0m r\u00f5 t\u01b0 duy.<br \/>\nBi\u00ean t\u1eadp \u0111\u1ec3 \u0111\u01a1n gi\u1ea3n h\u00f3a.<br \/>\nGiao ti\u1ebfp \u0111\u1ec3 k\u1ebft n\u1ed1i.<br \/>\nV\u00e0 k\u1ebft th\u00fac \u0111\u1ec3 t\u1ea1o h\u00e0nh \u0111\u1ed9ng.<\/span><\/b><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">B\u1edfi trong kinh doanh, v\u0103n b\u1ea3n t\u1ed1t nh\u1ea5t kh\u00f4ng ph\u1ea3i v\u0103n b\u1ea3n khi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc ngh\u0129 ng\u01b0\u1eddi vi\u1ebft th\u00f4ng minh \u0111\u1ebfn \u0111\u00e2u.<\/span><\/p>\n<p style=\"margin: 0in 0in 9pt; text-align: justify;\"><span style=\"color: black;\">\u0110\u00f3 l\u00e0 v\u0103n b\u1ea3n khi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc <b>hi\u1ec3u \u0111i\u1ec1u g\u00ec quan tr\u1ecdng \u2014 v\u00e0 bi\u1ebft ch\u00ednh x\u00e1c ph\u1ea3i l\u00e0m g\u00ec ti\u1ebfp theo.<\/b><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>S\u00e1u nguy\u00ean t\u1eafc vi\u1ebft hi\u1ec7u qu\u1ea3 v\u00e0 v\u00ec sao vi\u1ebft r\u00f5 r\u00e0ng l\u00e0 m\u1ed9t n\u0103ng&hellip;<\/p>\n","protected":false},"author":5,"featured_media":28604,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[184,535,545],"tags":[261,284],"_links":{"self":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/28606"}],"collection":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/comments?post=28606"}],"version-history":[{"count":2,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/28606\/revisions"}],"predecessor-version":[{"id":28608,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/28606\/revisions\/28608"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/media\/28604"}],"wp:attachment":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/media?parent=28606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/categories?post=28606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/tags?post=28606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}