{"id":28669,"date":"2026-08-20T03:14:54","date_gmt":"2026-08-20T03:14:54","guid":{"rendered":"https:\/\/luxgroup.vn\/sustainable-investing-from-esg-commitments-to-luxgroups-competitive-advantage\/"},"modified":"2026-08-20T03:26:03","modified_gmt":"2026-08-20T03:26:03","slug":"dau-tu-ben-vung-tu-cam-ket-esg-den-loi-the-canh-tranh-cua-luxgroup","status":"publish","type":"post","link":"https:\/\/luxgroup.vn\/vi\/dau-tu-ben-vung-tu-cam-ket-esg-den-loi-the-canh-tranh-cua-luxgroup\/","title":{"rendered":"\u0110\u1ea7u T\u01b0 B\u1ec1n V\u1eefng: T\u1eeb Cam K\u1ebft Esg \u0110\u1ebfn L\u1ee3i Th\u1ebf C\u1ea1nh Tranh C\u1ee7a Luxgroup"},"content":{"rendered":"

\u0110\u1ea7u t\u01b0 b\u1ec1n v\u1eefng kh\u00f4ng bu\u1ed9c doanh nghi\u1ec7p ph\u1ea3i l\u1ef1a ch\u1ecdn gi\u1eefa l\u1ee3i nhu\u1eadn v\u00e0 t\u00e1c \u0111\u1ed9ng. V\u1ea5n \u0111\u1ec1 th\u1ef1c s\u1ef1 l\u00e0 thi\u1ebft k\u1ebf m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c c\u00f3 th\u1ec3 t\u1ea1o ra c\u1ea3 hai, \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c v\u00e0 m\u1edf r\u1ed9ng l\u00e2u d\u00e0i.<\/strong><\/span><\/p>\n

Dr. Ph\u1ea1m H\u00e0<\/a> – Ch\u1ee7 t\u1ecbch & CEO LuxGroup<\/a><\/em><\/p>\n

Trong nhi\u1ec1u n\u0103m, ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng th\u01b0\u1eddng \u0111\u01b0\u1ee3c xem l\u00e0 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i n\u1eb1m b\u00ean ngo\u00e0i ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ed1t l\u00f5i. Doanh nghi\u1ec7p t\u1ea1o ra l\u1ee3i nhu\u1eadn tr\u01b0\u1edbc, sau \u0111\u00f3 tr\u00edch m\u1ed9t ph\u1ea7n ng\u00e2n s\u00e1ch \u0111\u1ec3 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng ho\u1eb7c h\u1ed7 tr\u1ee3 c\u1ed9ng \u0111\u1ed3ng. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y \u0111ang thay \u0111\u1ed5i.<\/p>\n

Ng\u00e0y nay, nh\u00e0 \u0111\u1ea7u t\u01b0 kh\u00f4ng ch\u1ec9 h\u1ecfi doanh nghi\u1ec7p ki\u1ebfm \u0111\u01b0\u1ee3c bao nhi\u00eau ti\u1ec1n. H\u1ecd c\u00f2n mu\u1ed1n bi\u1ebft doanh nghi\u1ec7p t\u1ea1o ra l\u1ee3i nhu\u1eadn b\u1eb1ng c\u00e1ch n\u00e0o, \u0111\u1ed1i x\u1eed v\u1edbi con ng\u01b0\u1eddi ra sao, s\u1eed d\u1ee5ng t\u00e0i nguy\u00ean nh\u01b0 th\u1ebf n\u00e0o v\u00e0 li\u1ec7u m\u00f4 h\u00ecnh \u0111\u00f3 c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i tr\u01b0\u1edbc nh\u1eefng bi\u1ebfn \u0111\u1ed9ng d\u00e0i h\u1ea1n hay kh\u00f4ng.<\/p>\n

\u0110\u00f3 l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a \u0111\u1ea7u t\u01b0 b\u1ec1n v\u1eefng: theo \u0111u\u1ed5i l\u1ee3i nhu\u1eadn t\u00e0i ch\u00ednh \u0111\u1ed3ng th\u1eddi t\u1ea1o ra gi\u00e1 tr\u1ecb t\u00edch c\u1ef1c l\u00e2u d\u00e0i cho m\u00f4i tr\u01b0\u1eddng v\u00e0 x\u00e3 h\u1ed9i. V\u1edbi LuxGroup, \u0111\u00e2y kh\u00f4ng ph\u1ea3i m\u1ed9t kh\u00e1i ni\u1ec7m xa l\u1ea1. Tinh th\u1ea7n \u1ea5y \u0111\u00e3 hi\u1ec7n di\u1ec7n trong tri\u1ebft l\u00fd \u201cLuxury is Culture\u00ae\u201d, trong cam k\u1ebft Delivering Happiness\u00ae, trong chi\u1ebfn l\u01b0\u1ee3c 5G v\u00e0 trong l\u1ef1a ch\u1ecdn ph\u00e1t tri\u1ec3n m\u1ed9t h\u1ec7 sinh th\u00e1i du l\u1ecbch g\u1eafn v\u1edbi con ng\u01b0\u1eddi, di s\u1ea3n v\u00e0 thi\u00ean nhi\u00ean Vi\u1ec7t Nam.<\/p>\n

Tuy nhi\u00ean, \u0111\u1ec3 chuy\u1ec3n t\u1eeb m\u1ed9t tri\u1ebft l\u00fd t\u1ed1t \u0111\u1eb9p th\u00e0nh m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 \u0111\u00e1ng tin c\u1eady, doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u r\u00f5 ba v\u1ea5n \u0111\u1ec1: ESG l\u00e0 g\u00ec, t\u00e1c \u0111\u1ed9ng \u0111\u01b0\u1ee3c t\u1ea1o ra \u1edf \u0111\u00e2u v\u00e0 v\u1ed1n n\u00ean \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n

ESG kh\u00f4ng ch\u1ec9 l\u00e0 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng<\/strong><\/h5>\n

ESG g\u1ed3m ba tr\u1ee5 c\u1ed9t: Environmental, Social v\u00e0 Governance.<\/p>\n

Environmental \u2013 M\u00f4i tr\u01b0\u1eddng<\/strong> xem x\u00e9t c\u00e1ch doanh nghi\u1ec7p s\u1eed d\u1ee5ng v\u00e0 b\u1ea3o t\u1ed3n th\u1ebf gi\u1edbi t\u1ef1 nhi\u00ean. Trong du l\u1ecbch, v\u1ea5n \u0111\u1ec1 n\u00e0y bao g\u1ed3m ph\u00e1t th\u1ea3i carbon, hi\u1ec7u qu\u1ea3 n\u0103ng l\u01b0\u1ee3ng, qu\u1ea3n l\u00fd n\u01b0\u1edbc, r\u00e1c th\u1ea3i, \u00f4 nhi\u1ec5m v\u00e0 b\u1ea3o t\u1ed3n \u0111a d\u1ea1ng sinh h\u1ecdc.<\/p>\n

Social \u2013 X\u00e3 h\u1ed9i<\/strong> \u0111\u00e1nh gi\u00e1 quan h\u1ec7 c\u1ee7a doanh nghi\u1ec7p v\u1edbi nh\u00e2n vi\u00ean, kh\u00e1ch h\u00e0ng, nh\u00e0 cung c\u1ea5p v\u00e0 c\u1ed9ng \u0111\u1ed3ng. C\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng g\u1ed3m \u0111i\u1ec1u ki\u1ec7n lao \u0111\u1ed9ng, nh\u00e2n quy\u1ec1n, b\u00ecnh \u0111\u1eb3ng, s\u1ef1 g\u1eafn k\u1ebft c\u1ee7a nh\u00e2n vi\u00ean, an to\u00e0n c\u1ee7a kh\u00e1ch v\u00e0 kh\u1ea3 n\u0103ng t\u1ea1o sinh k\u1ebf cho ng\u01b0\u1eddi d\u00e2n \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n

Governance \u2013 Qu\u1ea3n tr\u1ecb<\/strong> ph\u1ea3n \u00e1nh c\u00e1ch doanh nghi\u1ec7p \u0111\u01b0\u1ee3c l\u00e3nh \u0111\u1ea1o v\u00e0 ki\u1ec3m so\u00e1t: c\u1ea5u tr\u00fac h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb, tr\u00e1ch nhi\u1ec7m gi\u1ea3i tr\u00ecnh, ki\u1ec3m to\u00e1n, th\u00f9 lao \u0111i\u1ec1u h\u00e0nh, ph\u00f2ng ch\u1ed1ng tham nh\u0169ng v\u00e0 t\u00ednh minh b\u1ea1ch trong ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n

Nhi\u1ec1u doanh nghi\u1ec7p du l\u1ecbch t\u1eadp trung v\u00e0o ch\u1eef E v\u00ec m\u00f4i tr\u01b0\u1eddng d\u1ec5 t\u1ea1o ra h\u00ecnh \u1ea3nh truy\u1ec1n th\u00f4ng. Nh\u01b0ng m\u1ed9t chi\u1ebfc t\u00e0u ti\u1ebft ki\u1ec7m nhi\u00ean li\u1ec7u ch\u01b0a \u0111\u1ee7 \u0111\u1ec3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 b\u1ec1n v\u1eefng n\u1ebfu ng\u01b0\u1eddi lao \u0111\u1ed9ng kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n, c\u1ed9ng \u0111\u1ed3ng kh\u00f4ng \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i ho\u1eb7c doanh nghi\u1ec7p thi\u1ebfu k\u1ef7 lu\u1eadt qu\u1ea3n tr\u1ecb.<\/p>\n

\u0110\u1ed1i v\u1edbi LuxGroup, ESG ph\u1ea3i l\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng th\u1ed1ng nh\u1ea5t. Travelife Certified l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng quan tr\u1ecdng, nh\u01b0ng ch\u1ee9ng nh\u1eadn ch\u1ec9 c\u00f3 gi\u00e1 tr\u1ecb khi \u0111\u01b0\u1ee3c chuy\u1ec3n h\u00f3a th\u00e0nh h\u00e0nh vi h\u1eb1ng ng\u00e0y, ti\u00eau chu\u1ea9n v\u1eadn h\u00e0nh v\u00e0 d\u1eef li\u1ec7u c\u00f3 th\u1ec3 ki\u1ec3m ch\u1ee9ng.<\/p>\n

\"\"<\/p>\n

ESG investing kh\u00e1c impact investing<\/strong><\/h5>\n

\u0110\u1ea7u t\u01b0 d\u1ef1a tr\u00ean ESG th\u01b0\u1eddng t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u01b0a c\u00e1c y\u1ebfu t\u1ed1 m\u00f4i tr\u01b0\u1eddng, x\u00e3 h\u1ed9i v\u00e0 qu\u1ea3n tr\u1ecb v\u00e0o ph\u00e2n t\u00edch r\u1ee7i ro, l\u1ef1a ch\u1ecdn t\u00e0i s\u1ea3n v\u00e0 ra quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0. Nh\u00e0 \u0111\u1ea7u t\u01b0 c\u00f3 th\u1ec3 lo\u1ea1i b\u1ecf doanh nghi\u1ec7p g\u00e2y \u00f4 nhi\u1ec5m, \u01b0u ti\u00ean doanh nghi\u1ec7p t\u1ed1t nh\u1ea5t trong ng\u00e0nh ho\u1eb7c s\u1eed d\u1ee5ng quy\u1ec1n c\u1ed5 \u0111\u00f4ng \u0111\u1ec3 th\u00fac \u0111\u1ea9y thay \u0111\u1ed5i.<\/p>\n

Impact investing \u0111i xa h\u01a1n. N\u00f3 \u0111\u00f2i h\u1ecfi t\u00ednh ch\u1ee7 \u0111\u00edch<\/strong> v\u00e0 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng<\/strong>. Nh\u00e0 \u0111\u1ea7u t\u01b0 kh\u00f4ng ch\u1ec9 h\u1ecfi doanh nghi\u1ec7p c\u00f3 qu\u1ea3n tr\u1ecb t\u1ed1t hay kh\u00f4ng m\u00e0 c\u00f2n x\u00e1c \u0111\u1ecbnh r\u00f5 kho\u1ea3n v\u1ed1n s\u1ebd t\u1ea1o ra thay \u0111\u1ed5i t\u00edch c\u1ef1c n\u00e0o.<\/p>\n

S\u1ef1 ph\u00e2n bi\u1ec7t n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi LuxGroup.<\/p>\n

\u0110\u1ea7u t\u01b0 v\u00e0o \u0111\u1ed9ng c\u01a1 ti\u1ebft ki\u1ec7m nhi\u00ean li\u1ec7u, h\u1ec7 th\u1ed1ng x\u1eed l\u00fd n\u01b0\u1edbc th\u1ea3i ho\u1eb7c quy tr\u00ecnh mua h\u00e0ng c\u00f3 tr\u00e1ch nhi\u1ec7m l\u00e0 t\u00edch h\u1ee3p ESG. Nh\u01b0ng \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t tuy\u1ebfn du l\u1ecbch \u0111\u01b0\u1eddng th\u1ee7y gi\u00fap ph\u1ee5c h\u1ed3i sinh k\u1ebf \u0111\u1ecba ph\u01b0\u01a1ng, b\u1ea3o t\u1ed3n ngh\u1ec1 truy\u1ec1n th\u1ed1ng v\u00e0 t\u1ea1o ra m\u1ed9t m\u00f4 h\u00ecnh du l\u1ecbch c\u1ed9ng \u0111\u1ed3ng c\u00f3 th\u1ec3 nh\u00e2n r\u1ed9ng mang b\u1ea3n ch\u1ea5t c\u1ee7a impact investing.<\/p>\n

Hai c\u00e1ch ti\u1ebfp c\u1eadn kh\u00f4ng lo\u1ea1i tr\u1eeb nhau. ESG gi\u00fap LuxGroup<\/a> qu\u1ea3n tr\u1ecb r\u1ee7i ro v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng to\u00e0n h\u1ec7 th\u1ed1ng. Impact investing gi\u00fap t\u1eadp \u0111o\u00e0n ch\u1ee7 \u0111\u1ed9ng s\u1eed d\u1ee5ng v\u1ed1n \u0111\u1ec3 gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3 c\u1ee7a du l\u1ecbch, v\u0103n h\u00f3a v\u00e0 c\u1ed9ng \u0111\u1ed3ng.<\/p>\n

T\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp v\u00e0 t\u00e1c \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng<\/strong><\/h5>\n

M\u1ed9t doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra hai c\u1ea5p \u0111\u1ed9 t\u00e1c \u0111\u1ed9ng.<\/p>\n

T\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp<\/strong> l\u00e0 gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c mang t\u1edbi cho kh\u00e1ch h\u00e0ng v\u00e0 c\u1ed9ng \u0111\u1ed3ng. V\u00ed d\u1ee5, LuxGroup t\u1ea1o vi\u1ec7c l\u00e0m, mua h\u00e0ng t\u1eeb nh\u00e0 cung c\u1ea5p \u0111\u1ecba ph\u01b0\u01a1ng, \u0111\u00e0o t\u1ea1o nh\u00e2n s\u1ef1 tr\u1ebb, gi\u1edbi thi\u1ec7u ngh\u1ec7 thu\u1eadt Vi\u1ec7t Nam v\u00e0 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m v\u0103n h\u00f3a c\u00f3 chi\u1ec1u s\u00e2u cho du kh\u00e1ch.<\/p>\n

T\u00e1c \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng<\/strong> xu\u1ea5t hi\u1ec7n khi m\u1ed9t m\u00f4 h\u00ecnh th\u00e0nh c\u00f4ng khi\u1ebfn c\u1ea3 ng\u00e0nh thay \u0111\u1ed5i. N\u1ebfu LuxGroup ch\u1ee9ng minh r\u1eb1ng du l\u1ecbch sang tr\u1ecdng d\u1ef1a tr\u00ean v\u0103n h\u00f3a, v\u1eadn h\u00e0nh xanh v\u00e0 tr\u1ea3i nghi\u1ec7m c\u00f3 tr\u00e1ch nhi\u1ec7m v\u1eabn \u0111\u1ea1t l\u1ee3i nhu\u1eadn h\u1ea5p d\u1eabn, c\u00e1c doanh nghi\u1ec7p kh\u00e1c s\u1ebd h\u1ecdc h\u1ecfi. Nh\u00e0 \u0111\u1ea7u t\u01b0 s\u1ebd quan t\u00e2m h\u01a1n, nh\u00e0 cung c\u1ea5p s\u1ebd n\u00e2ng ti\u00eau chu\u1ea9n v\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u1eb7t ra k\u1ef3 v\u1ecdng m\u1edbi.<\/p>\n

T\u00e1c \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng v\u00ec th\u1ebf c\u00f3 th\u1ec3 l\u1edbn h\u01a1n quy m\u00f4 c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. Kh\u00e1t v\u1ecdng Vietnam Waterways\u00ae 2045 kh\u00f4ng ch\u1ec9 l\u00e0 k\u1ebf ho\u1ea1ch x\u00e2y d\u1ef1ng \u0111\u1ed9i t\u00e0u. N\u1ebfu \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u00fang, \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0 ch\u1ea5t x\u00fac t\u00e1c gi\u00fap t\u00e1i \u0111\u1ecbnh v\u1ecb du l\u1ecbch \u0111\u01b0\u1eddng th\u1ee7y Vi\u1ec7t Nam: t\u1eeb v\u1eadn chuy\u1ec3n v\u00e0 tham quan \u0111\u1ea1i tr\u00e0 sang tr\u1ea3i nghi\u1ec7m v\u0103n h\u00f3a c\u00f3 gi\u00e1 tr\u1ecb cao, ph\u00e1t th\u1ea3i th\u1ea5p h\u01a1n v\u00e0 t\u1ea1o sinh k\u1ebf d\u1ecdc c\u00e1c d\u00f2ng s\u00f4ng.<\/p>\n

Kh\u00f4ng ph\u1ea3i m\u1ecdi kho\u1ea3n \u0111\u1ea7u t\u01b0 \u0111\u1ec1u c\u1ea7n c\u00f9ng m\u1ed9t m\u1ee9c l\u1ee3i nhu\u1eadn<\/strong><\/h5>\n

Khung returns continuum<\/strong> c\u1ee7a Omidyar Network mang \u0111\u1ebfn m\u1ed9t c\u00e1ch t\u01b0 duy h\u1eefu \u00edch cho LuxGroup. Thay v\u00ec \u00e1p d\u1ee5ng m\u1ed9t ti\u00eau chu\u1ea9n l\u1ee3i nhu\u1eadn gi\u1ed1ng nhau cho m\u1ecdi d\u1ef1 \u00e1n, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e2n lo\u1ea1i v\u1ed1n theo m\u1ee5c ti\u00eau t\u00e0i ch\u00ednh v\u00e0 t\u00e1c \u0111\u1ed9ng.<\/p>\n

Nh\u00f3m A \u2013 Commercial<\/strong> g\u1ed3m c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o l\u1ee3i nhu\u1eadn theo th\u1ecb tr\u01b0\u1eddng c\u00f9ng t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c. M\u1ed9t du thuy\u1ec1n v\u0103n h\u00f3a v\u1eadn h\u00e0nh hi\u1ec7u qu\u1ea3, c\u00f3 nhu c\u1ea7u r\u00f5 r\u00e0ng v\u00e0 t\u1ea1o vi\u1ec7c l\u00e0m \u0111\u1ecba ph\u01b0\u01a1ng c\u00f3 th\u1ec3 thu\u1ed9c nh\u00f3m n\u00e0y. Khi s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch t\u0103ng, doanh thu v\u00e0 t\u00e1c \u0111\u1ed9ng c\u00f9ng t\u0103ng.<\/p>\n

Nh\u00f3m B \u2013 Subcommercial<\/strong> d\u00e0nh cho nh\u1eefng d\u1ef1 \u00e1n c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn nh\u01b0ng l\u1ee3i nhu\u1eadn ban \u0111\u1ea7u th\u1ea5p h\u01a1n th\u1ecb tr\u01b0\u1eddng ho\u1eb7c r\u1ee7i ro cao h\u01a1n. V\u00ed d\u1ee5, ph\u00e1t tri\u1ec3n m\u1ed9t tuy\u1ebfn \u0111\u01b0\u1eddng th\u1ee7y m\u1edbi t\u1edbi khu v\u1ef1c ch\u01b0a c\u00f3 h\u1ea1 t\u1ea7ng du l\u1ecbch c\u00f3 th\u1ec3 c\u1ea7n v\u1ed1n ki\u00ean nh\u1eabn. D\u1ef1 \u00e1n v\u1eabn c\u00f3 kh\u1ea3 n\u0103ng sinh l\u1eddi, nh\u01b0ng c\u1ea7n th\u1eddi gian \u0111\u1ec3 h\u00ecnh th\u00e0nh th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Nh\u00f3m C \u2013 Grant<\/strong> ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ea7n thi\u1ebft nh\u01b0ng ch\u01b0a th\u1ec3 x\u00e2y d\u1ef1ng th\u00e0nh m\u00f4 h\u00ecnh th\u01b0\u01a1ng m\u1ea1i, ch\u1eb3ng h\u1ea1n s\u1ed1 h\u00f3a t\u01b0 li\u1ec7u l\u1ecbch s\u1eed, b\u1ea3o t\u1ed3n hi\u1ec7n v\u1eadt ho\u1eb7c h\u1ed7 tr\u1ee3 m\u1ed9t c\u1ed9ng \u0111\u1ed3ng kh\u00f4i ph\u1ee5c di s\u1ea3n \u0111ang mai m\u1ed9t.<\/p>\n

Khung n\u00e0y gi\u00fap LuxGroup tr\u00e1nh hai sai l\u1ea7m. Th\u1ee9 nh\u1ea5t l\u00e0 y\u00eau c\u1ea7u m\u1ecdi s\u00e1ng ki\u1ebfn b\u1ec1n v\u1eefng ph\u1ea3i sinh l\u1eddi ngay l\u1eadp t\u1ee9c. Th\u1ee9 hai l\u00e0 s\u1eed d\u1ee5ng kh\u00e1i ni\u1ec7m \u201ct\u00e1c \u0111\u1ed9ng\u201d \u0111\u1ec3 bi\u1ec7n minh cho nh\u1eefng d\u1ef1 \u00e1n thi\u1ebfu k\u1ef7 lu\u1eadt t\u00e0i ch\u00ednh.<\/p>\n

M\u1ed7i kho\u1ea3n \u0111\u1ea7u t\u01b0 c\u1ea7n tuy\u00ean b\u1ed1 r\u00f5: l\u1ee3i nhu\u1eadn k\u1ef3 v\u1ecdng l\u00e0 bao nhi\u00eau, t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp l\u00e0 g\u00ec, t\u00e1c \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng \u1edf \u0111\u00e2u v\u00e0 k\u1ebft qu\u1ea3 s\u1ebd \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng b\u1eb1ng ch\u1ec9 s\u1ed1 n\u00e0o.<\/p>\n

\"\"<\/p>\n

T\u00edch h\u1ee3p b\u1ec1n v\u1eefng v\u00e0o chi\u1ebfn l\u01b0\u1ee3c c\u1ed1t l\u00f5i<\/strong><\/h5>\n

Goldman Sachs x\u00e2y d\u1ef1ng n\u0103ng l\u1ef1c \u0111\u1ea7u t\u01b0 b\u1ec1n v\u1eefng b\u1eb1ng c\u00e1ch mua l\u1ea1i chuy\u00ean m\u00f4n t\u1eeb b\u00ean ngo\u00e0i. Morgan Stanley l\u1ef1a ch\u1ecdn con \u0111\u01b0\u1eddng ph\u00e1t tri\u1ec3n n\u1ed9i l\u1ef1c r\u1ed3i t\u00edch h\u1ee3p b\u1ec1n v\u1eefng v\u00e0o c\u00e1c \u0111\u01a1n v\u1ecb kinh doanh. Hai c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1c nhau nh\u01b0ng c\u00f9ng cho th\u1ea5y ba \u0111i\u1ec1u ki\u1ec7n th\u00e0nh c\u00f4ng: s\u1ef1 \u1ee7ng h\u1ed9 r\u00f5 r\u00e0ng c\u1ee7a l\u00e3nh \u0111\u1ea1o, \u0111\u1ed9i ng\u0169 c\u00f3 chuy\u00ean m\u00f4n v\u00e0 s\u1ef1 k\u1ebft n\u1ed1i gi\u1eefa b\u1ec1n v\u1eefng v\u1edbi nhu c\u1ea7u kh\u00e1ch h\u00e0ng.<\/p>\n

B\u00e0i h\u1ecdc cho LuxGroup l\u00e0 ESG kh\u00f4ng n\u00ean thu\u1ed9c ri\u00eang m\u1ed9t ph\u00f2ng ban. B\u1ed9 ph\u1eadn v\u1eadn h\u00e0nh ph\u1ea3i qu\u1ea3n l\u00fd n\u0103ng l\u01b0\u1ee3ng v\u00e0 ch\u1ea5t th\u1ea3i; nh\u00e2n s\u1ef1 ph\u1ea3i \u0111o l\u01b0\u1eddng h\u1ea1nh ph\u00fac v\u00e0 ph\u00e1t tri\u1ec3n ngh\u1ec1 nghi\u1ec7p; t\u00e0i ch\u00ednh ph\u1ea3i \u0111\u00e1nh gi\u00e1 r\u1ee7i ro ESG trong quy\u1ebft \u0111\u1ecbnh v\u1ed1n; marketing ph\u1ea3i truy\u1ec1n th\u00f4ng d\u1ef1a tr\u00ean b\u1eb1ng ch\u1ee9ng; h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb ph\u1ea3i gi\u00e1m s\u00e1t m\u1ee5c ti\u00eau v\u00e0 ti\u1ebfn \u0111\u1ed9.<\/p>\n

M\u1ed9t l\u1ed9 tr\u00ecnh th\u1ef1c t\u1ebf c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u b\u1eb1ng b\u1ed1n c\u00e2u h\u1ecfi cho m\u1ed7i d\u1ef1 \u00e1n:<\/p>\n

    \n
  1. D\u1ef1 \u00e1n t\u1ea1o ra l\u1ee3i nhu\u1eadn t\u00e0i ch\u00ednh nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n
  2. D\u1ef1 \u00e1n gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 m\u00f4i tr\u01b0\u1eddng ho\u1eb7c x\u00e3 h\u1ed9i n\u00e0o?<\/li>\n
  3. K\u1ebft qu\u1ea3 n\u00e0o c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 ki\u1ec3m ch\u1ee9ng?<\/li>\n
  4. N\u1ebfu th\u00e0nh c\u00f4ng, m\u00f4 h\u00ecnh c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng ho\u1eb7c t\u00e1c \u0111\u1ed9ng t\u1edbi to\u00e0n ng\u00e0nh kh\u00f4ng?<\/li>\n<\/ol>\n
    T\u1eeb \u201cl\u00e0m \u0111i\u1ec1u t\u1ed1t\u201d \u0111\u1ebfn t\u1ea1o gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i<\/strong><\/h5>\n

    L\u1eddi h\u1ee9a l\u1edbn nh\u1ea5t c\u1ee7a \u0111\u1ea7u t\u01b0 t\u00e1c \u0111\u1ed9ng n\u1eb1m \u1edf efficient impact frontier<\/strong>: t\u1ea1o ra l\u1ee3i nhu\u1eadn t\u00e0i ch\u00ednh cao h\u01a1n v\u1edbi c\u00f9ng m\u1ee9c t\u00e1c \u0111\u1ed9ng x\u00e3 h\u1ed9i, ho\u1eb7c t\u1ea1o ra t\u00e1c \u0111\u1ed9ng l\u1edbn h\u01a1n v\u1edbi c\u00f9ng m\u1ed9t l\u01b0\u1ee3ng v\u1ed1n.<\/p>\n

    \u0110i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a m\u1ecdi kho\u1ea3n \u0111\u1ea7u t\u01b0 xanh \u0111\u1ec1u sinh l\u1eddi ho\u1eb7c m\u1ecdi tuy\u00ean b\u1ed1 ESG \u0111\u1ec1u \u0111\u00e1ng tin. Greenwashing, d\u1eef li\u1ec7u thi\u1ebfu nh\u1ea5t qu\u00e1n v\u00e0 nh\u1eefng d\u1ef1 b\u00e1o qu\u00e1 l\u1ea1c quan v\u1eabn l\u00e0 r\u1ee7i ro l\u1edbn. V\u00ec v\u1eady, doanh nghi\u1ec7p c\u1ea7n chuy\u1ec3n t\u1eeb k\u1ec3 chuy\u1ec7n sang \u0111o l\u01b0\u1eddng, t\u1eeb s\u00e1ng ki\u1ebfn ri\u00eang l\u1ebb sang chi\u1ebfn l\u01b0\u1ee3c h\u1ec7 th\u1ed1ng v\u00e0 t\u1eeb cam k\u1ebft chung chung sang tr\u00e1ch nhi\u1ec7m gi\u1ea3i tr\u00ecnh.<\/p>\n

    V\u1edbi LuxGroup, \u0111\u1ea7u t\u01b0 b\u1ec1n v\u1eefng ph\u00f9 h\u1ee3p t\u1ef1 nhi\u00ean v\u1edbi s\u1ee9 m\u1ec7nh Delivering Happiness\u00ae v\u00e0 t\u1ea7m nh\u00ecn Net Positive 2030. Nh\u01b0ng h\u1ea1nh ph\u00fac v\u00e0 di s\u1ea3n ch\u1ec9 tr\u1edf th\u00e0nh l\u1ee3i th\u1ebf c\u1ea1nh tranh khi \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n trong quy\u1ebft \u0111\u1ecbnh ph\u00e2n b\u1ed5 v\u1ed1n, ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3n tr\u1ecb v\u00e0 nh\u1eefng k\u1ebft qu\u1ea3 c\u00f3 th\u1ec3 ch\u1ee9ng minh.<\/p>\n

    T\u01b0\u01a1ng lai c\u1ee7a du l\u1ecbch sang tr\u1ecdng kh\u00f4ng n\u1eb1m \u1edf vi\u1ec7c ti\u00eau d\u00f9ng nhi\u1ec1u h\u01a1n. N\u00f3 n\u1eb1m \u1edf kh\u1ea3 n\u0103ng t\u1ea1o ra tr\u1ea3i nghi\u1ec7m s\u00e2u s\u1eafc h\u01a1n, b\u1ea3o t\u1ed3n nhi\u1ec1u gi\u00e1 tr\u1ecb h\u01a1n v\u00e0 \u0111\u1ec3 l\u1ea1i t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c h\u01a1n.<\/p>\n

    L\u1ee3i nhu\u1eadn gi\u00fap doanh nghi\u1ec7p ti\u1ebfp t\u1ee5c h\u00e0nh tr\u00ecnh. T\u00e1c \u0111\u1ed9ng khi\u1ebfn h\u00e0nh tr\u00ecnh \u1ea5y tr\u1edf n\u00ean \u0111\u00e1ng gi\u00e1. V\u00e0 khi c\u1ea3 hai c\u00f9ng ph\u00e1t tri\u1ec3n, \u0111\u1ea7u t\u01b0 b\u1ec1n v\u1eefng kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t ngh\u0129a v\u1ee5\u2014m\u00e0 tr\u1edf th\u00e0nh chi\u1ebfn l\u01b0\u1ee3c t\u1ea1o d\u1ef1ng h\u1ea1nh ph\u00fac v\u00e0 di s\u1ea3n l\u00e2u d\u00e0i.<\/p>\n","protected":false},"excerpt":{"rendered":"

    \u0110\u1ea7u t\u01b0 b\u1ec1n v\u1eefng kh\u00f4ng bu\u1ed9c doanh nghi\u1ec7p ph\u1ea3i l\u1ef1a ch\u1ecdn gi\u1eefa l\u1ee3i nhu\u1eadn v\u00e0…<\/p>\n","protected":false},"author":5,"featured_media":28665,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[533,184,545],"tags":[1146,636],"_links":{"self":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/28669"}],"collection":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/comments?post=28669"}],"version-history":[{"count":3,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/28669\/revisions"}],"predecessor-version":[{"id":28672,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/28669\/revisions\/28672"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/media\/28665"}],"wp:attachment":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/media?parent=28669"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/categories?post=28669"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/tags?post=28669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}