{"id":28691,"date":"2026-08-22T03:33:38","date_gmt":"2026-08-22T03:33:38","guid":{"rendered":"https:\/\/luxgroup.vn\/from-good-intentions-to-measurable-impact-how-luxgroup-can-account-for-happiness\/"},"modified":"2026-08-22T03:37:39","modified_gmt":"2026-08-22T03:37:39","slug":"tu-y-dinh-tot-den-tac-dong-do-luong-duoc-luxgroup-co-the-hach-toan-hanh-phuc-nhu-the-nao","status":"publish","type":"post","link":"https:\/\/luxgroup.vn\/vi\/tu-y-dinh-tot-den-tac-dong-do-luong-duoc-luxgroup-co-the-hach-toan-hanh-phuc-nhu-the-nao\/","title":{"rendered":"T\u1eeb \u00dd \u0110\u1ecbnh T\u1ed1t \u0110\u1ebfn T\u00e1c \u0110\u1ed9ng \u0110o L\u01b0\u1eddng \u0110\u01b0\u1ee3c: Luxgroup C\u00f3 Th\u1ec3 H\u1ea1ch To\u00e1n H\u1ea1nh Ph\u00fac Nh\u01b0 Th\u1ebf N\u00e0o?"},"content":{"rendered":"

B\u00e0i h\u1ecdc t\u1eeb Module 4 \u2013 Sustainable Investing, Harvard Business School Online<\/h2>\n

Ph\u1ea1m H\u00e0<\/a> – Ch\u1ee7 t\u1ecbch ki\u00eam CEO LuxGroup\u00ae<\/a> \u2013 A Group of Small Giants<\/em><\/p>\n

M\u1ed9t bu\u1ed5i s\u00e1ng tr\u00ean v\u1ecbnh Lan H\u1ea1, du kh\u00e1ch th\u1ee9c d\u1eady gi\u1eefa h\u00e0ng tr\u0103m \u0111\u1ea3o \u0111\u00e1 v\u00f4i, th\u01b0\u1edfng th\u1ee9c m\u00f3n \u0103n Vi\u1ec7t Nam, nghe c\u00e2u chuy\u1ec7n v\u1ec1 doanh nh\u00e2n B\u1ea1ch Th\u00e1i B\u01b0\u1edfi v\u00e0 kh\u00e1m ph\u00e1 ngh\u1ec7 thu\u1eadt Vi\u1ec7t tr\u00ean Heritage Cruises B\u00ecnh Chu\u1ea9n\u00ae. Tr\u1ea3i nghi\u1ec7m \u1ea5y c\u00f3 th\u1ec3 t\u1ea1o doanh thu, vi\u1ec7c l\u00e0m, ni\u1ec1m t\u1ef1 h\u00e0o v\u0103n h\u00f3a v\u00e0 k\u00fd \u1ee9c \u0111\u1eb9p. Nh\u01b0ng n\u00f3 c\u00f3 th\u1ef1c s\u1ef1 t\u1ea1o ra t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c l\u00e2u d\u00e0i \u0111\u1ed1i v\u1edbi c\u1ed9ng \u0111\u1ed3ng v\u00e0 m\u00f4i tr\u01b0\u1eddng hay kh\u00f4ng?<\/p>\n

\u0110\u00e2y ch\u00ednh l\u00e0 c\u00e2u h\u1ecfi trung t\u00e2m c\u1ee7a qu\u1ea3n l\u00fd v\u00e0 \u0111o l\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng.<\/p>\n

Trong nhi\u1ec1u n\u0103m, c\u00e1c doanh nghi\u1ec7p du l\u1ecbch th\u01b0\u1eddng b\u00e1o c\u00e1o s\u1ed1 kh\u00e1ch, doanh thu, s\u1ed1 vi\u1ec7c l\u00e0m ho\u1eb7c s\u1ed1 c\u00e2y \u0111\u00e3 tr\u1ed3ng. Nh\u1eefng con s\u1ed1 n\u00e0y c\u1ea7n thi\u1ebft nh\u01b0ng ch\u01b0a \u0111\u1ee7. Ch\u00fang ph\u1ea3n \u00e1nh ho\u1ea1t \u0111\u1ed9ng v\u00e0 k\u1ebft qu\u1ea3 tr\u1ef1c ti\u1ebfp, ch\u1ee9 ch\u01b0a ch\u1ee9ng minh \u0111\u01b0\u1ee3c \u0111\u1eddi s\u1ed1ng c\u1ed9ng \u0111\u1ed3ng \u0111\u00e3 c\u1ea3i thi\u1ec7n, di s\u1ea3n \u0111\u01b0\u1ee3c b\u1ea3o t\u1ed3n hay m\u00f4i tr\u01b0\u1eddng \u0111\u00e3 ph\u1ee5c h\u1ed3i.<\/p>\n

B\u00e0i h\u1ecdc l\u1edbn nh\u1ea5t t\u1eeb Module 4 c\u1ee7a kh\u00f3a Sustainable Investing l\u00e0: \u00fd \u0111\u1ecbnh t\u1ed1t kh\u00f4ng \u0111\u1ed3ng ngh\u0129a v\u1edbi t\u00e1c \u0111\u1ed9ng t\u1ed1t. Mu\u1ed1n tr\u1edf th\u00e0nh m\u1ed9t doanh nghi\u1ec7p t\u1ea1o t\u00e1c \u0111\u1ed9ng r\u00f2ng t\u00edch c\u1ef1c, LuxGroup ph\u1ea3i chuy\u1ec3n t\u1eeb k\u1ec3 c\u00e2u chuy\u1ec7n v\u1ec1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng sang qu\u1ea3n tr\u1ecb, \u0111o l\u01b0\u1eddng v\u00e0 ch\u1ecbu tr\u00e1ch nhi\u1ec7m \u0111\u1ed1i v\u1edbi t\u00e1c \u0111\u1ed9ng th\u1ef1c t\u1ebf.<\/p>\n

T\u1eeb cam k\u1ebft ESG \u0111\u1ebfn h\u1ec7 th\u1ed1ng qu\u1ea3n tr\u1ecb t\u00e1c \u0111\u1ed9ng<\/strong><\/h5>\n

Qu\u1ea3n l\u00fd t\u00e1c \u0111\u1ed9ng g\u1ed3m b\u1ed1n b\u01b0\u1edbc li\u00ean k\u1ebft v\u1edbi nhau:<\/p>\n

    \n
  1. X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 ch\u1ec9 s\u1ed1 t\u00e1c \u0111\u1ed9ng.<\/li>\n
  2. Tri\u1ec3n khai v\u00e0 \u0111o l\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng \u0111\u00e3 cam k\u1ebft.<\/li>\n
  3. \u0110\u00e1nh gi\u00e1 \u0111\u1ed3ng th\u1eddi k\u1ebft qu\u1ea3 kinh doanh v\u00e0 t\u00e1c \u0111\u1ed9ng.<\/li>\n
  4. B\u1ea3o \u0111\u1ea3m t\u00e1c \u0111\u1ed9ng \u0111\u01b0\u1ee3c duy tr\u00ec khi d\u1ef1 \u00e1n k\u1ebft th\u00fac, chuy\u1ec3n giao ho\u1eb7c doanh nghi\u1ec7p tho\u00e1i v\u1ed1n.<\/li>\n<\/ol>\n

    \u0110\u1ed1i v\u1edbi LuxGroup, m\u1ee5c ti\u00eau Net Positive 2030 c\u1ea7n \u0111\u01b0\u1ee3c chuy\u1ec3n th\u00e0nh nh\u1eefng k\u1ebft qu\u1ea3 c\u1ee5 th\u1ec3. Thay v\u00ec ch\u1ec9 tuy\u00ean b\u1ed1 \u201cdu l\u1ecbch c\u00f3 tr\u00e1ch nhi\u1ec7m\u201d, t\u1eadp \u0111o\u00e0n c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 m\u00ecnh mu\u1ed1n t\u1ea1o thay \u0111\u1ed5i cho ai, trong l\u0129nh v\u1ef1c n\u00e0o, t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng n\u00e0o v\u00e0 \u1edf m\u1ee9c \u0111\u1ed9 bao nhi\u00eau.<\/p>\n

    C\u00e1c m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng theo n\u0103m tr\u1ee5 c\u1ed9t: People, Planet, Place, Prosperity v\u00e0 Partnership<\/strong>.<\/p>\n

    People<\/strong> t\u1eadp trung v\u00e0o h\u1ea1nh ph\u00fac, n\u0103ng l\u1ef1c v\u00e0 sinh k\u1ebf c\u1ee7a nh\u00e2n vi\u00ean, h\u01b0\u1edbng d\u1eabn vi\u00ean, ngh\u1ec7 nh\u00e2n v\u00e0 c\u1ed9ng \u0111\u1ed3ng. Planet<\/strong> \u0111o l\u01b0\u1eddng ph\u00e1t th\u1ea3i, n\u0103ng l\u01b0\u1ee3ng, n\u01b0\u1edbc, r\u00e1c th\u1ea3i v\u00e0 \u0111a d\u1ea1ng sinh h\u1ecdc. Place<\/strong> h\u01b0\u1edbng \u0111\u1ebfn b\u1ea3o t\u1ed3n b\u1ea3n s\u1eafc, ngh\u1ec7 thu\u1eadt v\u00e0 di s\u1ea3n \u0111i\u1ec3m \u0111\u1ebfn. Prosperity<\/strong> \u0111\u00e1nh gi\u00e1 gi\u00e1 tr\u1ecb kinh t\u1ebf \u0111\u01b0\u1ee3c gi\u1eef l\u1ea1i t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng. Partnership<\/strong> \u0111o ch\u1ea5t l\u01b0\u1ee3ng h\u1ee3p t\u00e1c v\u1edbi c\u1ed9ng \u0111\u1ed3ng, nh\u00e0 cung c\u1ea5p, hi\u1ec7p h\u1ed9i v\u00e0 c\u01a1 quan qu\u1ea3n l\u00fd.<\/p>\n

    Nh\u01b0 v\u1eady, Delivering Happiness\u00ae kh\u00f4ng c\u00f2n ch\u1ec9 l\u00e0 m\u1ed9t tri\u1ebft l\u00fd th\u01b0\u01a1ng hi\u1ec7u. N\u00f3 tr\u1edf th\u00e0nh m\u1ed9t h\u1ec7 th\u1ed1ng qu\u1ea3n tr\u1ecb c\u00f3 m\u1ee5c ti\u00eau, ch\u1ec9 s\u1ed1 v\u00e0 tr\u00e1ch nhi\u1ec7m r\u00f5 r\u00e0ng.<\/p>\n

    \"\"
    Screenshot<\/figcaption><\/figure>\n

    Chu\u1ed7i logic t\u00e1c \u0111\u1ed9ng cho LuxGroup<\/strong><\/p>\n

    Module 4 gi\u1edbi thi\u1ec7u chu\u1ed7i logic g\u1ed3m n\u0103m th\u00e0nh ph\u1ea7n:<\/p>\n

    Input \u2192 Activity \u2192 Output \u2192 Outcome \u2192 Impact<\/strong><\/p>\n

    H\u00e3y \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh n\u00e0y cho Heritage Cruises B\u00ecnh Chu\u1ea9n\u00ae.<\/p>\n

    Input<\/strong> bao g\u1ed3m v\u1ed1n \u0111\u1ea7u t\u01b0, \u0111\u1ed9i t\u00e0u, nh\u00e2n s\u1ef1, th\u1eddi gian \u0111\u00e0o t\u1ea1o, c\u00f4ng ngh\u1ec7, m\u1ea1ng l\u01b0\u1edbi ngh\u1ec7 s\u0129 v\u00e0 c\u00e1c quan h\u1ec7 c\u1ed9ng \u0111\u1ed3ng.<\/p>\n

    Activity<\/strong> l\u00e0 nh\u1eefng vi\u1ec7c LuxGroup th\u1ef1c hi\u1ec7n: tuy\u1ec3n d\u1ee5ng v\u00e0 \u0111\u00e0o t\u1ea1o ng\u01b0\u1eddi \u0111\u1ecba ph\u01b0\u01a1ng; mua h\u00e0ng t\u1eeb nh\u00e0 cung c\u1ea5p Vi\u1ec7t Nam; gi\u1edbi thi\u1ec7u ngh\u1ec7 thu\u1eadt, \u1ea9m th\u1ef1c v\u00e0 l\u1ecbch s\u1eed; gi\u1ea3m nh\u1ef1a d\u00f9ng m\u1ed9t l\u1ea7n; qu\u1ea3n l\u00fd n\u0103ng l\u01b0\u1ee3ng, n\u01b0\u1edbc v\u00e0 r\u00e1c th\u1ea3i; t\u1ed5 ch\u1ee9c c\u00e1c h\u00e0nh tr\u00ecnh c\u00f3 tr\u00e1ch nhi\u1ec7m.<\/p>\n

    Output<\/strong> l\u00e0 k\u1ebft qu\u1ea3 tr\u1ef1c ti\u1ebfp: s\u1ed1 kh\u00e1ch \u0111\u01b0\u1ee3c ph\u1ee5c v\u1ee5, s\u1ed1 nh\u00e2n s\u1ef1 \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o, s\u1ed1 ngh\u1ec7 s\u0129 \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u, s\u1ed1 h\u1ee3p \u0111\u1ed3ng v\u1edbi nh\u00e0 cung c\u1ea5p \u0111\u1ecba ph\u01b0\u01a1ng, l\u01b0\u1ee3ng r\u00e1c \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i ho\u1eb7c s\u1ed1 ch\u01b0\u01a1ng tr\u00ecnh v\u0103n h\u00f3a \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c.<\/p>\n

    Outcome<\/strong> l\u00e0 s\u1ef1 thay \u0111\u1ed5i \u0111\u1ed1i v\u1edbi con ng\u01b0\u1eddi v\u00e0 m\u00f4i tr\u01b0\u1eddng: thu nh\u1eadp c\u1ee7a nh\u00e0 cung c\u1ea5p t\u0103ng l\u00ean; nh\u00e2n vi\u00ean c\u00f3 c\u01a1 h\u1ed9i th\u0103ng ti\u1ebfn; du kh\u00e1ch hi\u1ec3u h\u01a1n v\u1ec1 di s\u1ea3n Vi\u1ec7t Nam; m\u1ee9c ti\u00eau th\u1ee5 nhi\u00ean li\u1ec7u tr\u00ean m\u1ed7i kh\u00e1ch gi\u1ea3m; l\u01b0\u1ee3ng r\u00e1c th\u1ea3i ra m\u00f4i tr\u01b0\u1eddng th\u1ea5p h\u01a1n.<\/p>\n

    Impact<\/strong> l\u00e0 thay \u0111\u1ed5i d\u00e0i h\u1ea1n: di s\u1ea3n v\u0103n h\u00f3a \u0111\u01b0\u1ee3c g\u00ecn gi\u1eef, sinh k\u1ebf \u0111\u1ecba ph\u01b0\u01a1ng tr\u1edf n\u00ean b\u1ec1n v\u1eefng, h\u1ec7 sinh th\u00e1i \u0111i\u1ec3m \u0111\u1ebfn \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n v\u00e0 m\u00f4 h\u00ecnh du l\u1ecbch sang tr\u1ecdng c\u1ee7a Vi\u1ec7t Nam chuy\u1ec3n t\u1eeb khai th\u00e1c t\u00e0i nguy\u00ean sang t\u00e1i t\u1ea1o gi\u00e1 tr\u1ecb.<\/p>\n

    S\u1ef1 ph\u00e2n bi\u1ec7t n\u00e0y r\u1ea5t quan tr\u1ecdng. \u201cPh\u1ee5c v\u1ee5 50.000 l\u01b0\u1ee3t kh\u00e1ch\u201d l\u00e0 output. \u201cL\u00e0m t\u0103ng nh\u1eadn th\u1ee9c v\u00e0 h\u00e0nh vi c\u00f3 tr\u00e1ch nhi\u1ec7m c\u1ee7a du kh\u00e1ch\u201d l\u00e0 outcome. \u201cG\u00f3p ph\u1ea7n b\u1ea3o t\u1ed3n l\u00e2u d\u00e0i di s\u1ea3n v\u00e0 h\u1ec7 sinh th\u00e1i\u201d m\u1edbi l\u00e0 impact.<\/p>\n

    Additionality: LuxGroup th\u1ef1c s\u1ef1 t\u1ea1o th\u00eam \u0111i\u1ec1u g\u00ec?<\/strong><\/h5>\n

    M\u1ed9t c\u00e2u h\u1ecfi kh\u00f3 h\u01a1n l\u00e0 t\u00ednh b\u1ed5 sung: t\u00e1c \u0111\u1ed9ng n\u00e0o ch\u1ec9 x\u1ea3y ra nh\u1edd s\u1ef1 tham gia c\u1ee7a LuxGroup?<\/p>\n

    N\u1ebfu m\u1ed9t nh\u00e0 cung c\u1ea5p \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u00e3 ph\u00e1t tri\u1ec3n t\u1ed1t v\u00e0 c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng b\u00e1n h\u00e0ng cho nhi\u1ec1u doanh nghi\u1ec7p kh\u00e1c, to\u00e0n b\u1ed9 s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a h\u1ecd kh\u00f4ng th\u1ec3 \u0111\u01b0\u1ee3c quy cho LuxGroup. Nh\u01b0ng n\u1ebfu t\u1eadp \u0111o\u00e0n \u0111\u00e0o t\u1ea1o m\u1ed9t ngh\u1ec7 nh\u00e2n, h\u1ed7 tr\u1ee3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, k\u00fd h\u1ee3p \u0111\u1ed3ng d\u00e0i h\u1ea1n v\u00e0 \u0111\u01b0a c\u00e2u chuy\u1ec7n c\u1ee7a h\u1ecd \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf, ph\u1ea7n \u0111\u00f3ng g\u00f3p b\u1ed5 sung tr\u1edf n\u00ean r\u00f5 r\u00e0ng h\u01a1n.<\/p>\n

    T\u01b0\u01a1ng t\u1ef1, vi\u1ec7c tr\u01b0ng b\u00e0y tranh Vi\u1ec7t Nam tr\u00ean du thuy\u1ec1n l\u00e0 m\u1ed9t output. N\u1ebfu ho\u1ea1t \u0111\u1ed9ng \u1ea5y gi\u00fap ngh\u1ec7 s\u0129 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1edbi, t\u1ea1o doanh thu, n\u00e2ng cao hi\u1ec3u bi\u1ebft c\u1ee7a c\u00f4ng ch\u00fang v\u00e0 nu\u00f4i d\u01b0\u1ee1ng ni\u1ec1m t\u1ef1 h\u00e0o v\u0103n h\u00f3a, LuxGroup \u0111\u00e3 t\u1ea1o ra outcome. N\u1ebfu kh\u00f4ng c\u00f3 n\u1ec1n t\u1ea3ng n\u00e0y, nh\u1eefng k\u1ebft qu\u1ea3 \u0111\u00f3 c\u00f3 x\u1ea3y ra v\u1edbi c\u00f9ng quy m\u00f4 hay kh\u00f4ng? C\u00e2u tr\u1ea3 l\u1eddi gi\u00fap x\u00e1c \u0111\u1ecbnh additionality.<\/p>\n

    Do \u0111\u00f3, LuxGroup kh\u00f4ng n\u00ean nh\u1eadn to\u00e0n b\u1ed9 c\u00f4ng lao. T\u1eadp \u0111o\u00e0n c\u1ea7n c\u00f4ng khai vai tr\u00f2 c\u1ee7a ngh\u1ec7 s\u0129, c\u1ed9ng \u0111\u1ed3ng, ch\u00ednh quy\u1ec1n, \u0111\u1ed1i t\u00e1c v\u00e0 du kh\u00e1ch trong qu\u00e1 tr\u00ecnh t\u1ea1o t\u00e1c \u0111\u1ed9ng.<\/p>\n

    \"\"
    Screenshot<\/figcaption><\/figure>\n
    \u0110o \u0111i\u1ec1u quan tr\u1ecdng, kh\u00f4ng ch\u1ec9 \u0111i\u1ec1u d\u1ec5 \u0111o<\/strong><\/h5>\n

    M\u1ed9t h\u1ec7 th\u1ed1ng ch\u1ec9 s\u1ed1 t\u1ed1t ph\u1ea3i c\u00e2n b\u1eb1ng gi\u1eefa t\u00ednh nghi\u00eam ng\u1eb7t v\u00e0 t\u00ednh th\u1ef1c ti\u1ec5n. LuxGroup c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n t\u00e1c \u0111\u1ed9ng g\u1ed3m nh\u1eefng ch\u1ec9 s\u1ed1 c\u1ed1t l\u00f5i sau:<\/p>\n

      \n
    • Ph\u00e1t th\u1ea3i carbon tr\u00ean m\u1ed7i kh\u00e1ch ho\u1eb7c m\u1ed7i \u0111\u00eam l\u01b0u tr\u00fa.<\/li>\n
    • M\u1ee9c s\u1eed d\u1ee5ng nhi\u00ean li\u1ec7u, \u0111i\u1ec7n v\u00e0 n\u01b0\u1edbc tr\u00ean m\u1ed7i kh\u00e1ch.<\/li>\n
    • T\u1ef7 l\u1ec7 r\u00e1c \u0111\u01b0\u1ee3c t\u00e1i ch\u1ebf, t\u00e1i s\u1eed d\u1ee5ng ho\u1eb7c tr\u00e1nh ph\u00e1t sinh.<\/li>\n
    • T\u1ef7 l\u1ec7 mua h\u00e0ng t\u1eeb doanh nghi\u1ec7p v\u00e0 c\u1ed9ng \u0111\u1ed3ng \u0111\u1ecba ph\u01b0\u01a1ng.<\/li>\n
    • S\u1ed1 ti\u1ec1n \u0111\u01b0\u1ee3c gi\u1eef l\u1ea1i trong n\u1ec1n kinh t\u1ebf \u0111\u1ecba ph\u01b0\u01a1ng.<\/li>\n
    • T\u1ef7 l\u1ec7 nh\u00e2n vi\u00ean \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 ph\u1ee5 n\u1eef trong v\u1ecb tr\u00ed qu\u1ea3n l\u00fd.<\/li>\n
    • Thu nh\u1eadp, m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng v\u00e0 t\u1ef7 l\u1ec7 g\u1eafn b\u00f3 c\u1ee7a nh\u00e2n vi\u00ean.<\/li>\n
    • S\u1ed1 ngh\u1ec7 s\u0129, ngh\u1ec7 nh\u00e2n v\u00e0 c\u00e2u chuy\u1ec7n di s\u1ea3n \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u.<\/li>\n
    • M\u1ee9c thay \u0111\u1ed5i trong nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch tr\u01b0\u1edbc v\u00e0 sau h\u00e0nh tr\u00ecnh.<\/li>\n
    • M\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a c\u1ed9ng \u0111\u1ed3ng \u0111\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng du l\u1ecbch.<\/li>\n<\/ul>\n

      Travelife Certified \u0111\u1ea1t \u0111\u01b0\u1ee3c ng\u00e0y 25 th\u00e1ng 2 n\u0103m 2025 l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng quan tr\u1ecdng. Tuy nhi\u00ean, ch\u1ee9ng nh\u1eadn kh\u00f4ng ph\u1ea3i \u0111i\u1ec3m k\u1ebft th\u00fac. Gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 n\u1eb1m \u1edf vi\u1ec7c bi\u1ebfn ti\u00eau chu\u1ea9n th\u00e0nh d\u1eef li\u1ec7u qu\u1ea3n tr\u1ecb th\u01b0\u1eddng xuy\u00ean v\u00e0 nh\u1eefng c\u1ea3i thi\u1ec7n c\u00f3 th\u1ec3 ki\u1ec3m ch\u1ee9ng.<\/p>\n

      Lean Data: l\u1eafng nghe ti\u1ebfng n\u00f3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u1ed9ng \u0111\u1ed3ng<\/strong><\/h5>\n

      Kh\u00f4ng ph\u1ea3i m\u1ecdi t\u00e1c \u0111\u1ed9ng \u0111\u1ec1u c\u1ea7n m\u1ed9t nghi\u00ean c\u1ee9u h\u1ecdc thu\u1eadt t\u1ed1n k\u00e9m. Lean Data cung c\u1ea5p m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p nhanh, kh\u1ea3 thi v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p du l\u1ecbch.<\/p>\n

      LuxGroup c\u00f3 th\u1ec3 g\u1eedi kh\u1ea3o s\u00e1t ng\u1eafn \u0111\u1ebfn kh\u00e1ch sau chuy\u1ebfn \u0111i:<\/p>\n

        \n
      • Anh\/ch\u1ecb c\u00f3 hi\u1ec3u h\u01a1n v\u1ec1 v\u0103n h\u00f3a Vi\u1ec7t Nam sau h\u00e0nh tr\u00ecnh kh\u00f4ng?<\/li>\n
      • Tr\u1ea3i nghi\u1ec7m c\u00f3 l\u00e0m thay \u0111\u1ed5i c\u00e1ch anh\/ch\u1ecb nh\u00ecn nh\u1eadn du l\u1ecbch c\u00f3 tr\u00e1ch nhi\u1ec7m kh\u00f4ng?<\/li>\n
      • Ho\u1ea1t \u0111\u1ed9ng n\u00e0o t\u1ea1o ra gi\u00e1 tr\u1ecb l\u1edbn nh\u1ea5t?<\/li>\n
      • \u0110i\u1ec1u g\u00ec trong h\u00e0nh tr\u00ecnh ch\u01b0a ph\u00f9 h\u1ee3p v\u1edbi cam k\u1ebft b\u1ec1n v\u1eefng?<\/li>\n
      • Anh\/ch\u1ecb c\u00f3 s\u1eb5n s\u00e0ng l\u1ef1a ch\u1ecdn ho\u1eb7c tr\u1ea3 th\u00eam cho tr\u1ea3i nghi\u1ec7m t\u1ea1o t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c kh\u00f4ng?<\/li>\n<\/ul>\n

        T\u1eadp \u0111o\u00e0n c\u0169ng c\u1ea7n h\u1ecfi nh\u00e2n vi\u00ean, nh\u00e0 cung c\u1ea5p v\u00e0 c\u1ed9ng \u0111\u1ed3ng: h\u1ee3p t\u00e1c v\u1edbi LuxGroup c\u00f3 l\u00e0m t\u0103ng thu nh\u1eadp, k\u1ef9 n\u0103ng, c\u01a1 h\u1ed9i kinh doanh ho\u1eb7c ch\u1ea5t l\u01b0\u1ee3ng cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd kh\u00f4ng?<\/p>\n

        Lean Data nhanh v\u00e0 h\u1eefu \u00edch cho vi\u1ec7c c\u1ea3i ti\u1ebfn, nh\u01b0ng n\u00f3 kh\u00f4ng ch\u1ee9ng minh \u0111\u01b0\u1ee3c quan h\u1ec7 nh\u00e2n qu\u1ea3. Ng\u01b0\u1eddi tr\u1ea3 l\u1eddi c\u00f3 th\u1ec3 thi\u00ean l\u1ec7ch, m\u1eabu kh\u1ea3o s\u00e1t c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u1ea1i di\u1ec7n v\u00e0 c\u00e1ch \u0111\u1eb7t c\u00e2u h\u1ecfi c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn k\u1ebft qu\u1ea3. V\u00ec v\u1eady, LuxGroup n\u00ean k\u1ebft h\u1ee3p kh\u1ea3o s\u00e1t v\u1edbi d\u1eef li\u1ec7u v\u1eadn h\u00e0nh, ph\u1ecfng v\u1ea5n \u0111\u1ed9c l\u1eadp, so s\u00e1nh tr\u01b0\u1edbc\u2013sau v\u00e0 nh\u00f3m \u0111\u1ed1i ch\u1ee9ng khi c\u1ea7n thi\u1ebft.<\/p>\n

        H\u01b0\u1edbng t\u1edbi t\u00e0i kho\u1ea3n t\u00e1c \u0111\u1ed9ng<\/strong><\/h5>\n

        M\u1ed9t b\u01b0\u1edbc ti\u1ebfn xa h\u01a1n l\u00e0 k\u1ebft n\u1ed1i ESG v\u1edbi k\u1ebf to\u00e1n. B\u00e1o c\u00e1o t\u00e0i ch\u00ednh hi\u1ec7n nay ghi nh\u1eadn doanh thu, chi ph\u00ed v\u00e0 l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p, nh\u01b0ng th\u01b0\u1eddng kh\u00f4ng ph\u1ea3n \u00e1nh \u0111\u1ea7y \u0111\u1ee7 gi\u00e1 tr\u1ecb ho\u1eb7c t\u1ed5n th\u1ea5t m\u00e0 doanh nghi\u1ec7p t\u1ea1o ra cho x\u00e3 h\u1ed9i.<\/p>\n

        LuxGroup c\u00f3 th\u1ec3 th\u1eed nghi\u1ec7m m\u1ed9t \u201cb\u00e1o c\u00e1o l\u1ee3i nhu\u1eadn v\u00e0 t\u00e1c \u0111\u1ed9ng\u201d song song v\u1edbi b\u00e1o c\u00e1o t\u00e0i ch\u00ednh:<\/p>\n

          \n
        • Gi\u00e1 tr\u1ecb thu nh\u1eadp t\u1ea1o ra cho lao \u0111\u1ed9ng \u0111\u1ecba ph\u01b0\u01a1ng.<\/li>\n
        • Gi\u00e1 tr\u1ecb mua h\u00e0ng t\u1eeb doanh nghi\u1ec7p Vi\u1ec7t Nam.<\/li>\n
        • Chi ph\u00ed x\u00e3 h\u1ed9i \u01b0\u1edbc t\u00ednh c\u1ee7a l\u01b0\u1ee3ng carbon ph\u00e1t th\u1ea3i.<\/li>\n
        • Gi\u00e1 tr\u1ecb carbon \u0111\u01b0\u1ee3c tr\u00e1nh ho\u1eb7c gi\u1ea3m.<\/li>\n
        • Gi\u00e1 tr\u1ecb \u0111\u00e0o t\u1ea1o v\u00e0 n\u00e2ng cao n\u0103ng l\u1ef1c nh\u00e2n vi\u00ean.<\/li>\n
        • Gi\u00e1 tr\u1ecb kinh t\u1ebf c\u1ee7a ho\u1ea1t \u0111\u1ed9ng b\u1ea3o t\u1ed3n v\u00e0 qu\u1ea3ng b\u00e1 di s\u1ea3n.<\/li>\n<\/ul>\n

          Vi\u1ec7c quy \u0111\u1ed5i t\u00e1c \u0111\u1ed9ng th\u00e0nh ti\u1ec1n kh\u00f4ng bao gi\u1edd ho\u00e0n h\u1ea3o. Nh\u01b0ng gi\u1ed1ng nh\u01b0 Impact Multiple of Money c\u1ee7a Rise Fund, m\u1ee5c ti\u00eau kh\u00f4ng ph\u1ea3i t\u1ea1o ra m\u1ed9t con s\u1ed1 tuy\u1ec7t \u0111\u1ed1i \u0111\u00fang. M\u1ee5c ti\u00eau l\u00e0 bu\u1ed9c nh\u00e0 qu\u1ea3n tr\u1ecb ph\u00e2n t\u00e1ch c\u00e1c y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng, c\u00f4ng khai gi\u1ea3 \u0111\u1ecbnh v\u00e0 \u0111\u01b0a t\u00e1c \u0111\u1ed9ng v\u00e0o qu\u00e1 tr\u00ecnh ph\u00e2n b\u1ed5 v\u1ed1n.<\/p>\n

          M\u1ed9t d\u1ef1 \u00e1n m\u1edbi kh\u00f4ng n\u00ean ch\u1ec9 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 b\u1eb1ng doanh thu, EBITDA hay th\u1eddi gian ho\u00e0n v\u1ed1n. Ban l\u00e3nh \u0111\u1ea1o c\u0169ng c\u1ea7n h\u1ecfi: d\u1ef1 \u00e1n t\u1ea1o ra bao nhi\u00eau gi\u00e1 tr\u1ecb x\u00e3 h\u1ed9i v\u00e0 m\u00f4i tr\u01b0\u1eddng tr\u00ean m\u1ed7i \u0111\u1ed3ng v\u1ed1n \u0111\u1ea7u t\u01b0?<\/p>\n

          \"\"<\/p>\n

          T\u1eeb \u201cLuxury Is Culture\u00ae\u201d \u0111\u1ebfn l\u1ee3i th\u1ebf c\u1ea1nh tranh<\/strong><\/h5>\n

          C\u00f4ng b\u1ed1 ESG v\u1eefng ch\u1eafc c\u00f3 th\u1ec3 t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh. N\u00f3 gi\u00fap LuxGroup x\u00e2y d\u1ef1ng ni\u1ec1m tin, thu h\u00fat nh\u00e2n t\u00e0i, ti\u1ebfp c\u1eadn nh\u00e0 \u0111\u1ea7u t\u01b0 d\u00e0i h\u1ea1n, gi\u1ea3m r\u1ee7i ro, c\u1ee7ng c\u1ed1 quan h\u1ec7 v\u1edbi \u0111i\u1ec3m \u0111\u1ebfn v\u00e0 ph\u00e2n bi\u1ec7t th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1edbc t\u00ecnh tr\u1ea1ng greenwashing.<\/p>\n

          Nh\u01b0ng l\u1ee3i th\u1ebf l\u1edbn nh\u1ea5t \u0111\u1ebfn t\u1eeb vi\u1ec7c s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh t\u1ed1t h\u01a1n. N\u1ebfu m\u1ed9t h\u00e0nh tr\u00ecnh v\u1eeba t\u1ea1o l\u1ee3i nhu\u1eadn, v\u1eeba t\u0103ng thu nh\u1eadp \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 gi\u1ea3m ph\u00e1t th\u1ea3i, LuxGroup c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng. N\u1ebfu m\u1ed9t ho\u1ea1t \u0111\u1ed9ng mang c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn nh\u01b0ng kh\u00f4ng t\u1ea1o thay \u0111\u1ed5i th\u1ef1c t\u1ebf, doanh nghi\u1ec7p c\u1ea7n thi\u1ebft k\u1ebf l\u1ea1i ho\u1eb7c d\u1eebng l\u1ea1i.<\/p>\n

          M\u1ed7i \u0111\u01a1n v\u1ecb kinh doanh n\u00ean c\u00f3 m\u1ed9t chu\u1ed7i logic t\u00e1c \u0111\u1ed9ng v\u00e0 b\u1ea3ng ch\u1ec9 s\u1ed1 ri\u00eang. Ban \u0111i\u1ec1u h\u00e0nh xem x\u00e9t k\u1ebft qu\u1ea3 h\u1eb1ng qu\u00fd; h\u1ed9i \u0111\u1ed3ng l\u00e3nh \u0111\u1ea1o \u0111\u00e1nh gi\u00e1 h\u1eb1ng n\u0103m; c\u00e1c tuy\u00ean b\u1ed1 quan tr\u1ecdng c\u1ea7n \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng \u0111\u1ed9c l\u1eadp. M\u1ed9t ph\u1ea7n KPI v\u00e0 \u0111\u00e3i ng\u1ed9 c\u1ee7a nh\u00e0 qu\u1ea3n l\u00fd n\u00ean g\u1eafn v\u1edbi k\u1ebft qu\u1ea3 t\u00e1c \u0111\u1ed9ng b\u00ean c\u1ea1nh ch\u1ec9 ti\u00eau t\u00e0i ch\u00ednh.<\/p>\n

          \u201cLuxury Is Culture\u00ae\u201d v\u00ec th\u1ebf c\u00f3 th\u1ec3 ti\u1ebfn th\u00eam m\u1ed9t b\u01b0\u1edbc: t\u1eeb k\u1ec3 chuy\u1ec7n v\u0103n h\u00f3a sang \u0111\u1ea7u t\u01b0 cho v\u0103n h\u00f3a, \u0111o l\u01b0\u1eddng gi\u00e1 tr\u1ecb v\u0103n h\u00f3a v\u00e0 ch\u1ee9ng minh r\u1eb1ng v\u0103n h\u00f3a t\u1ea1o ra th\u1ecbnh v\u01b0\u1ee3ng b\u1ec1n v\u1eefng.<\/p>\n

          K\u1ebft lu\u1eadn: h\u1ea1ch to\u00e1n \u0111i\u1ec1u ch\u00fang ta th\u1ef1c s\u1ef1 coi tr\u1ecdng<\/strong><\/h5>\n

          John Maynard Keynes t\u1eebng n\u00f3i: \u201cTh\u00e0 g\u1ea7n \u0111\u00fang c\u00f2n h\u01a1n ch\u00ednh x\u00e1c m\u1ed9t c\u00e1ch sai l\u1ea7m.\u201d<\/p>\n

          \u0110o l\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng ch\u1eafc ch\u1eafn ch\u1ee9a \u0111\u1ef1ng gi\u1ea3 \u0111\u1ecbnh v\u00e0 gi\u1edbi h\u1ea1n. Nh\u01b0ng s\u1ef1 kh\u00f4ng ho\u00e0n h\u1ea3o kh\u00f4ng ph\u1ea3i l\u00fd do \u0111\u1ec3 kh\u00f4ng \u0111o l\u01b0\u1eddng. \u0110i\u1ec1u nguy hi\u1ec3m h\u01a1n l\u00e0 tuy\u00ean b\u1ed1 t\u1ea1o t\u00e1c \u0111\u1ed9ng m\u00e0 kh\u00f4ng x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau, kh\u00f4ng thu th\u1eadp b\u1eb1ng ch\u1ee9ng v\u00e0 kh\u00f4ng ch\u1ecbu tr\u00e1ch nhi\u1ec7m.<\/p>\n

          LuxGroup \u0111\u00e3 x\u00e2y d\u1ef1ng m\u00ecnh nh\u01b0 m\u1ed9t \u201cHouse of Small Giants\u201d\u2014m\u1ed9t t\u1eadp h\u1ee3p nh\u1eefng doanh nghi\u1ec7p kh\u00f4ng nh\u1ea5t thi\u1ebft l\u1edbn nh\u1ea5t nh\u01b0ng mong mu\u1ed1n tr\u1edf th\u00e0nh t\u1ed1t nh\u1ea5t trong l\u0129nh v\u1ef1c c\u1ee7a m\u00ecnh. B\u01b0\u1edbc ti\u1ebfp theo l\u00e0 ch\u1ee9ng minh r\u1eb1ng \u201ct\u1ed1t nh\u1ea5t\u201d kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c \u0111o b\u1eb1ng doanh thu, gi\u1ea3i th\u01b0\u1edfng hay s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch, m\u00e0 c\u00f2n b\u1eb1ng gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i t\u1ea1o ra cho con ng\u01b0\u1eddi, h\u00e0nh tinh v\u00e0 di s\u1ea3n Vi\u1ec7t Nam.<\/p>\n

          Khi h\u1ea1nh ph\u00fac, v\u0103n h\u00f3a v\u00e0 t\u00e1c \u0111\u1ed9ng \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng c\u00f9ng v\u1edbi l\u1ee3i nhu\u1eadn, Net Positive 2030 s\u1ebd kh\u00f4ng c\u00f2n ch\u1ec9 l\u00e0 m\u1ed9t kh\u00e1t v\u1ecdng. N\u00f3 s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n tr\u1ecb, m\u1ed9t k\u1ef7 lu\u1eadt \u0111\u1ea7u t\u01b0 v\u00e0 m\u1ed9t di s\u1ea3n c\u00f3 th\u1ec3 ki\u1ec3m ch\u1ee9ng.<\/p>\n","protected":false},"excerpt":{"rendered":"

          B\u00e0i h\u1ecdc t\u1eeb Module 4 \u2013 Sustainable Investing, Harvard Business School Online Ph\u1ea1m H\u00e0 –…<\/p>\n","protected":false},"author":5,"featured_media":28683,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[184,588,545],"tags":[261,284],"_links":{"self":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/28691"}],"collection":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/comments?post=28691"}],"version-history":[{"count":2,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/28691\/revisions"}],"predecessor-version":[{"id":28693,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/posts\/28691\/revisions\/28693"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/media\/28683"}],"wp:attachment":[{"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/media?parent=28691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/categories?post=28691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxgroup.vn\/vi\/wp-json\/wp\/v2\/tags?post=28691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}