Our LuxGroup Story
Built With Pride
From just one person in 2005, our founder and CEO Pham Ha, with many years of experience in the travel and tourism industry, one laptop, one company, one vision, and a passion for providing immersive, authentic, and unique travel experiences to elevate cultural heritage for luxury travelers to Vietnam and Asia, LuxGroup has become the leader in luxury travel and innovation.
Embracing an ownership culture and operating as a holding company, LuxGroup now boasts a range of brands considered small giants, employing 300 dedicated luxers, with sales representative offices on five continents. Our investments span various sectors, including luxury yachts, cruises, transportation, real estate, restaurants, hotels and resorts, and art auctions across Vietnam and Asia.
With a solid infrastructure and ecosystem, LuxGroup celebrates 20 years of sustainability and travel excellence, being the first organization to champion guests’ rights with a 100% customer satisfaction guarantee and a zero plastic policy, aiming for a net positive impact by 2030. Under the leadership of Dr. Pham Ha, LuxGroup has garnered numerous prestigious domestic and international travel awards.
Our Vision
Our Mission
Our core values
Our partners
The Lux Story
Our People
Our Brands
A Collection of Small Giants
We have many brilliant ideas and are inviting investment in our new projects, such as cruise ships, hotels and resorts, real estate, and acquisitions opportunities.
Lux Travel DMC
MICE, DMC & Inbound Tour Operator
Take your time to fully immerse yourself in a destination. Slowing down enhances your travel experience, creating deeper connections with local culture, nature, and relaxation.
At Lux Travel DMC, we champion this approach by establishing Destination Management Companies across ten Southeast Asian countries and Sri Lanka, treating each as unique. With luxury vehicles, five-star cruises, and boutique hotels, we prioritize ESG principles, earning recognition as a Travelife Partner, and remain fully committed to 100% customer satisfaction.
Under our #InspiringJourneys tagline, our dedicated team collaborates with agents to craft authentic, luxury experiences. We aim to exceed expectations while delivering happiness through passion, purpose, and sustainability. Learn more at www.luxtraveldmc.com or contact us at sales@luxtraveldmc.com.
Luxury Travel
Domestic and Outbound Luxury Tour Operator
With over 20 years of pioneering excellence in inbound travel to Asia, Luxury Travel Brand has rebranded to cater to high-end domestic Vietnamese holiday-makers and luxury travelers abroad. We embody #touchinghearts.
Today’s travel focuses on destinations, experiences, and lasting memories. At Luxury Travel, we curate hand-picked destinations, hotels, and resorts, offering personalized ultra-luxury options and bespoke MICE services, complete with private guides and tour leaders. Our themed tours cater to sophisticated travelers eager to explore the nature and culture of Vietnam and host countries in Europe, America, Australia, New Zealand, the Middle East, and Asia.
Backed by LuxGroup’s robust infrastructure, we’ve built strong relationships with local authorities and suppliers, ensuring seamless visa processes. Our expertise allows us to craft unforgettable experiences that exceed expectations. Discover more at https://www.luxurytravel.vn or email us at sales@luxurytravel.vn.
Luxury Travel
Domestic and Outbound Luxury Tour Operator
With over 20 years of pioneering excellence in inbound travel to Asia, Luxury Travel Brand has rebranded to cater to high-end domestic Vietnamese holiday-makers and luxury travelers abroad. We embody #touchinghearts.
Today’s travel focuses on destinations, experiences, and lasting memories. At Luxury Travel, we curate hand-picked destinations, hotels, and resorts, offering personalized ultra-luxury options and bespoke MICE services, complete with private guides and tour leaders. Our themed tours cater to sophisticated travelers eager to explore the nature and culture of Vietnam and host countries in Europe, America, Australia, New Zealand, the Middle East, and Asia.
Backed by LuxGroup’s robust infrastructure, we’ve built strong relationships with local authorities and suppliers, ensuring seamless visa processes. Our expertise allows us to craft unforgettable experiences that exceed expectations. Discover more at https://www.luxurytravel.vn or email us at sales@luxurytravel.vn.
Lux Cruises Group
Vietnam’s First Boutique Cruise Line ™
Inspired by the legendary cruise pioneer King Bạch Thái Bưởi (1874–1932), Dr. Pham Ha, Founder and CEO of Lux Cruises Group, has fulfilled his childhood dream of exploring Vietnam’s spectacular coastline. With a bold vision to deploy 30 cruise ships across the country’s waters, Lux Cruises is dedicated to serving heritage travelers seeking immersive journeys into Vietnam’s cultural and natural richness—encouraging exploration, learning, respect, celebration, and pure enjoyment.
Established in 2014, Lux Cruises Group has emerged as Vietnam’s leading boutique cruise line, proudly celebrating over a decade of delivering authentic, high-end cruising experiences. Marking ten years of excellence in sustainable cruise tourism, Lux Cruises has become a defining name in luxury travel—both within Vietnam and throughout Asia.
Operating a fleet of eight vessels across three distinctive brands—Emperor Cruises, Heritage Cruises, and the prestigious Amiral Cruises for Presidents—Lux Cruises navigates Vietnam’s most scenic waterscapes. These include Halong Bay, Bai Tu Long Bay, and Lan Ha Bay in the Cat Ba Archipelago, as well as Nha Trang Bay, with upcoming expansions to the Saigon River and the Phu Quoc Islands.
Adventura Travel
Soft and Hard Adventure Brand
Sustainable tourism is based on 6 main pillars: protecting ecological resources, maintaining social and cultural responsibility, creating good jobs for local people, contributing to economic development, satisfying customers, and operating a profitable business. Our Mission is to Create Better Places for People to Live and Better Places to Visit.
At Adventura Travel, we are adventurers at heart. We live, love and breath Asia. Our bespoke active journeys are all about discovering new places, immersive experiences and everlasting memories through active travel, encountering locals, physical activities, breathtaking scenery in the off-the-beaten-tracks destinations in Asia.
You will benefit from having a local tour operator who excels at creating both soft and hard adventures, including trekking, kayaking and motorcycling, fishing tours. You name it, we make it happen.
Adventura Travel
Soft and Hard Adventure Brand
Sustainable tourism is based on 6 main pillars: protecting ecological resources, maintaining social and cultural responsibility, creating good jobs for local people, contributing to economic development, satisfying customers, and operating a profitable business. Our Mission is to Create Better Places for People to Live and Better Places to Visit.
At Adventura Travel, we are adventurers at heart. We live, love and breath Asia. Our bespoke active journeys are all about discovering new places, immersive experiences and everlasting memories through active travel, encountering locals, physical activities, breathtaking scenery in the off-the-beaten-tracks destinations in Asia.
You will benefit from having a local tour operator who excels at creating both soft and hard adventures, including trekking, kayaking and motorcycling, fishing tours. You name it, we make it happen.
Secret Hideaways
Project By Lux Hotels & Resorts
The Secret Hideaways brand is operated by Lux Hotels and Resorts, a member of the award-winning LuxGroup. LuxGroup specializes in luxury tourism, travel, transportation, cruises, yachts, art auctions, restaurants, hotels, resorts, and real estate projects, boasting over 20 years of expertise in the industry.
Inspired by the poetry of Quang Dung, the Soldier and the rugged beauty of the Northwest region, Secret Hideaways, a brand under Lux Hotels and Resorts, exemplifies the creation of a unique brand concept brought to life to provide a truly distinctive customer experience. It stands out as a service brand where its identity remains recognizable even without signage.
Secret Hideaways, located at https://www.secret-hideaways.com, is Vietnam’s first literature retreat designed to capture the essence of poetic nature. Featuring 45 thatched bungalows nestled in Pu Luong’s secluded and breathtaking surroundings, it offers an authentic blend of Thai and Vietnamese experiences reflected in its architecture, design, decor, cuisine, spa offerings, and excursions.
Discover Halong
Destination Management Organization
Discover Halong is a project to promote the development of Halong with starting a travel publication is Experience Halong Guide Book and then a destination travel and lifestyle magazine.
Development orientation as a tourism brand with the minimalist and convenient design provides essential information for trip to Halong area. Discover Halong aims to target the high-end local and foreign travellers who have excellent tastes in both design and content, making sure the team only works with high-quality partners and suppliers.
Discover Halong
Destination Management Organization
Discover Halong is a project to promote the development of Halong with starting a travel publication is Experience Halong Guide Book and then a destination travel and lifestyle magazine.
Development orientation as a tourism brand with the minimalist and convenient design provides essential information for trip to Halong area. Discover Halong aims to target the high-end local and foreign travellers who have excellent tastes in both design and content, making sure the team only works with high-quality partners and suppliers.
The Lux Yacht Collection
A Member of Lux Cruises Group
Sailing the Coast of Vietnam
LuxGroup Is Developing A Fleet Of Two Luxury Vessels. The official unveiling should be sometime in 2025.
“The Lux Yacht Collection represents the next chapter of our long history of industry-leading innovation, and a milestone moment for our company as we continue to capitalize on new opportunities.” says LuxGroup Founder and CEO Pham Ha.
Details surrounding the first superyacht SPIRIT and PRESIDENT of the LUX Yacht Collection reveal about 99 suites and duplex suites, a spa, a salon, several bars/restaurants, a gym, a huge infinity swimming pool, and an outdoor movie theater. To ensure guests’ needs are attended to, there will be enough staff to assist them with personalized services.
LUX Hotels and Resorts™
Sustainable Luxury Boutique Hospitality
LUX Hotels and Resorts is Vietnam’s first sustainable luxury boutique hotel brand, owning or partially owning several properties with fewer than 100 keys while managing others under comprehensive contracts covering design, operations, sales, and marketing. Notable properties include Elegant Hotel, Secret Hideaway Pù Luông, and Secret Kẻ Chợ Hanoi.
At LUX Hotels and Resorts, travel is all about meaningful experiences and unforgettable memories. Each destination offers rich cultural heritage, captivating stories, and unique culinary treasures that inspire travelers to explore, relax, and connect.
Our carefully designed retreats, resorts, wellness spas, and boutique hotels embrace authenticity, personalization, and sustainability. Each property reflects the culture, people, and natural beauty of its surroundings, ensuring guests feel a true sense of place.
The LUX Hotels and Resorts™ brand and its slogan are officially registered with the National Office of Intellectual Property of Vietnam.
LUX Hotels and Resorts™
Sustainable Luxury Boutique Hospitality
LUX Hotels and Resorts is Vietnam’s first sustainable luxury boutique hotel brand, owning or partially owning several properties with fewer than 100 keys while managing others under comprehensive contracts covering design, operations, sales, and marketing. Notable properties include Elegant Hotel, Secret Hideaway Pù Luông, and Secret Kẻ Chợ Hanoi.
At LUX Hotels and Resorts, travel is all about meaningful experiences and unforgettable memories. Each destination offers rich cultural heritage, captivating stories, and unique culinary treasures that inspire travelers to explore, relax, and connect.
Our carefully designed retreats, resorts, wellness spas, and boutique hotels embrace authenticity, personalization, and sustainability. Each property reflects the culture, people, and natural beauty of its surroundings, ensuring guests feel a true sense of place.
The LUX Hotels and Resorts™ brand and its slogan are officially registered with the National Office of Intellectual Property of Vietnam.
LUXTRANSCO
Our Own Luxury Transportation Fleet
We have our own luxury transportation fleet ranging from sedan cars to limousines and full-sized coaches in Vietnam. We provide a door-to-door pick-up and drop-off service by Limousine. The van features a luxurious leather interior with all the necessary facilities and modern conveniences, including Wi-Fi.
Each van has 9 comfortable seats, a flat-screen television with a premium sound system, and reading lights to ensure a relaxing drive. Phones or laptops can also be charged through the electrical power source (220v), and Wi-Fi is there to keep you connected. Books and magazines are available and you have the chance to stretch your legs on your request.
The drivers have been trained to the highest safety standards to be able to take care of you. This service can be added to any Lux Cruises and Lux Travel so book now and let us take care of your trip all the way from Hanoi. Please contact sales@luxgroup.vn or call us around the clock for further information!
Amiral Cruises for Presidents
A Voyage Through Time On the Saigon River
Fit for presidents, Amiral Cruises offers an unparalleled blend of history, elegance, and comfort on the storied Saigon River. Inspired by President Ho Chi Minh’s 1911 voyage on Amiral Latouche Tréville, our luxury vessels can accommodate up to 300 passengers, ensuring spacious and refined experiences. We provide daily lunch and dinner cruises, along with exclusive charters.
As the sun sets, the Saigon River transforms, offering a stunning backdrop for our evening cruises. Enjoy unobstructed views of iconic landmarks, cocktails, live soothing music, and a five-course candlelit dinner, creating a romantic tropical night in Saigon. Each cruise connects guests with Vietnam’s rich cultural heritage, presenting meticulously curated experiences and personalized service.
Listen to the whispers of the Saigon River and its 300-year story, immersing yourself in a journey designed for heritage travelers who seek to discover, learn, respect, celebrate, and enjoy. Amiral Cruises – where history meets luxury. Discover more at amiralcruises.com!
Amiral Cruises for Presidents
A Voyage Through Time On the Saigon River
Fit for presidents, Amiral Cruises offers an unparalleled blend of history, elegance, and comfort on the storied Saigon River. Inspired by President Ho Chi Minh’s 1911 voyage on Amiral Latouche Tréville, our luxury vessels can accommodate up to 300 passengers, ensuring spacious and refined experiences. We provide daily lunch and dinner cruises, along with exclusive charters.
As the sun sets, the Saigon River transforms, offering a stunning backdrop for our evening cruises. Enjoy unobstructed views of iconic landmarks, cocktails, live soothing music, and a five-course candlelit dinner, creating a romantic tropical night in Saigon. Each cruise connects guests with Vietnam’s rich cultural heritage, presenting meticulously curated experiences and personalized service.
Listen to the whispers of the Saigon River and its 300-year story, immersing yourself in a journey designed for heritage travelers who seek to discover, learn, respect, celebrate, and enjoy. Amiral Cruises – where history meets luxury. Discover more at amiralcruises.com!
Lux Food and Beverage
LuxGroup’s Food and Beverage Strategy focuses on sustainability, seamlessly blending local arts with dining experiences while celebrating Vietnam’s rich culinary heritage. With a mission to cook with genuineness and serve with heart, brands like Vị Restaurant and Cafe in Huế, Hà Nội, and Sài Gòn offer elevated regional cuisine. Vị Sông Sài Gòn, a twilight cruise, provides a unique fusion of music, cocktails, and fine dining, aiming for recognition from the World Culinary Awards and TripAdvisor’s Best of the Best, with a long-term vision of securing a Michelin Green Star for sustainability.
Onboard Lux Cruises Group, Vietnam’s First Boutique Cruise Line™, our restaurants pay homage to Vietnamese culinary traditions. Le Tonkin celebrates Northern cuisine, L’Indochine features fusion flavors, while the majestic Can Chanh Dien Royal Restaurant offers a regal dining experience. Amiral Cruises for Presidents elevates the culinary journey with fine dining at the prestigious 1911 Restaurant on the Saigon River.
Complementing these culinary experiences, Bach Dang Wine Cellar aboard Heritage Binh Chuan offers a private venue with an extensive wine collection, and Lux Coffee, our ethically sourced, locally roasted organic coffee from Vietnam’s Central Highlands, underscores our commitment to sustainability and quality.
LuxArts Collection
A Journey Through Vietnamese Heritage and Art
LuxArts Collection pioneers integrating art into tourism, from hotels and resorts to cruises, restaurants, and boutique offices. Featuring over 500 carefully curated pieces, the collection showcases iconic works by Phạm Lực—the Picasso of Vietnam—alongside treasures from Dr. Phạm Hà’s private collection.
On Emperor Cruises and Heritage Bình Chuẩn, art blends with luxury, offering unparalleled experiences. At Vị Việt Nam Restaurant and Café, the “Spices des Arts” concept merges culinary mastery with artistic inspiration, celebrating cultural heritage.
LuxArts Collection stands as a living tribute to Vietnam’s artistic legacy, spreading cultural values and inspiring creativity.
LuxArts Collection
A Journey Through Vietnamese Heritage and Art
LuxArts Collection pioneers integrating art into tourism, from hotels and resorts to cruises, restaurants, and boutique offices. Featuring over 500 carefully curated pieces, the collection showcases iconic works by Phạm Lực—the Picasso of Vietnam—alongside treasures from Dr. Phạm Hà’s private collection.
On Emperor Cruises and Heritage Bình Chuẩn, art blends with luxury, offering unparalleled experiences. At Vị Việt Nam Restaurant and Café, the “Spices des Arts” concept merges culinary mastery with artistic inspiration, celebrating cultural heritage.
LuxArts Collection stands as a living tribute to Vietnam’s artistic legacy, spreading cultural values and inspiring creativity.
Our Luxury Cruises
Vietnam’s First Boutique Cruise Line ™
Emperor Cruises Legacy Halong
Heritage Cruises Binh Chuan Cat Ba
Emperor Cruises Origin Nha Trang
Emperor Cruises Legend Phu Quoc (coming soon in 2025)
Amiral Cruises (coming soon in 2025)
Featured In
Our Awards
News
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