Our Lux Story
From just one person in 2004, our founder and CEO Pham Ha, with many years’s experience in the tourism industry, one laptop and one company, and a passion to provide unique travel experiences to luxury travelers to Vietnam and Southeast Asia.
The Lux Group now has a range of brands with 250 staff, rep offices on five continents, and investments in a variety of businesses such as luxury cruises, transportation, real estate, restaurants, hotels and resorts, and art auctions in Vietnam and Asia.
With a solid infrastructure and ecosystem, Lux Group claims the guest’s rights with 100% customer satisfaction. The entrepreneur, Pham Ha, and the Lux Group have won numerous prestigious travel awards.
Our Vision
Our Mission
Our core values
Our partners
The Lux Story
Our People
Our Luxury Cruises
Emperor Cruises Legacy Halong
Heritage Cruises Binh Chuan Cat Ba
Emperor Cruises Nha Trang
Emperor Cruises Legend Phu Quoc (coming soon)
Our Brands
We have many brilliant ideas and are inviting investment in our new projects, such as cruise ships, hotels and resorts, real estate, and acquisitions opportunities.
Lux Travel DMC
You will want to slow down and choose one destination to feel it out and focus on your travel experiences. You will discover, explore, relax, indulge, and immerse yourselves in local culture and nature. You will go more in-depth in each country, and explore mind-boggling, beautiful destinations.
To cater to this predicted shift in demand, Vietnam-headquartered Lux Travel DMC has launched DMCs within each of the 10 South-east Asian countries, with each seen as a single destination and Sri Lanka. With our sales rep offices all over the world, local operations offices, luxury vehicles, five-star cruises, boutique hotels and travel experts, we serve thousands of satisfied luxury travelers every year. And we always strive to go beyond your expectations.
#TouchingHearts with a team of locals and expatriates aims to give travelers exactly what they want and anticipate. With dedication and close association with agents and tour operators, we ensure the delivery of authentic luxury travel experiences using expertise, know-how, and solid infrastructure to you and your clients. Our ambition is to help spread its values, mission, and vision.
We, Lux Travel DMC, build to last so our personal mission is to deliver happiness. We look forward to working with you and it will be an honor to take care of you or your guests providing you award-winning services in Asia. Discover more at www.luxtraveldmc.com or Email us at [email protected]
Luxury Travel
With over 20 years of leading innovation and excellence in serving, originally, inbound travelers to Asia, Luxury Travel Brand has been rebranded for high-end domestic Vietnamese holiday-makers and those who wish to travel abroad in luxury style.
Travel now is all about places, experiences and memories. We, Luxury Travel, focus on hand-picked destinations, hotels and resorts, personalized experiences, ultra-luxury travel experiences, or luxury MICE on request with a private tour guide/ animator/ tour leader. We offer specially themed tours for the most sophisticated travelers who want to discover, dream, explore, relax, indulge, experience, and immerse themselves in the nature and culture of Vietnam and the host countries in Europe, America, Australia and NZ, Middle East and Asia.
With a solid infrastructure and ecosystem of Lux Group including Lux Travel (Lux Travel Dmc and Luxury Travel), Lux Hotels and Resorts, Lux Cruises and Yachts, Lux Limousine, and many restaurants, we have established a good relationship and ultimate connections with local authorities, suppliers in Vietnam, and Embassies for facilitating visas for outbound travelers.
We are luxury minded experts with many years of experience and know-how expertise in creating unique and memorable travel experiences and creating memories to last a lifetime. Luxury is experiential and personal. We will exceed travelers’ expectations and promise you smooth travel with our award-winning service from our hearts to yours. Visit our website at www.luxurytravel.vn or email us at sales(at)luxurytravel.vn
Luxury Travel
With over 20 years of leading innovation and excellence in serving, originally, inbound travelers to Asia, Luxury Travel Brand has been rebranded for high-end domestic Vietnamese holiday-makers and those who wish to travel abroad in luxury style.
Travel now is all about places, experiences and memories. We, Luxury Travel, focus on hand-picked destinations, hotels and resorts, personalized experiences, ultra-luxury travel experiences, or luxury MICE on request with a private tour guide/ animator/ tour leader. We offer specially themed tours for the most sophisticated travelers who want to discover, dream, explore, relax, indulge, experience, and immerse themselves in the nature and culture of Vietnam and the host countries in Europe, America, Australia and NZ, Middle East and Asia.
With a solid infrastructure and ecosystem of Lux Group including Lux Travel (Lux Travel Dmc and Luxury Travel), Lux Hotels and Resorts, Lux Cruises and Yachts, Lux Limousine, and many restaurants, we have established a good relationship and ultimate connections with local authorities, suppliers in Vietnam, and Embassies for facilitating visas for outbound travelers.
We are luxury minded experts with many years of experience and know-how expertise in creating unique and memorable travel experiences and creating memories to last a lifetime. Luxury is experiential and personal. We will exceed travelers’ expectations and promise you smooth travel with our award-winning service from our hearts to yours. Visit our website at www.luxurytravel.vn or email us at sales(at)luxurytravel.vn
Lux Cruises
Lux Cruises is a member of the Lux Group, an award-winning Asian travel and hospitality group with more than 20 years delivering authentic and unique experiences.
Lux Cruises is a combination of three cruises under two brands, Emperor Cruises and Heritage Cruises, operating in the most scenic bays and archipelago of Vietnam: Halong Bay, Bai Tu Long Bay, Lan Ha Bay. Cat Ba Archipelago, Nha Trang Bay and Phu Quoc Island.
Adventura Travel
Sustainable tourism is based on 6 main pillars: protecting ecological resources, maintaining social and cultural responsibility, creating good jobs for local people, contributing to economic development, satisfying customers, and operating a profitable business. Our Mission is to Create Better Places for People to Live and Better Places to Visit.
At Adventura Travel, we are adventurers at heart. We live, love and breath Asia. Our bespoke active journeys are all about discovering new places, immersive experiences and everlasting memories through active travel, encountering locals, physical activities, breathtaking scenery in the off-the-beaten-tracks destinations in Asia.
You will benefit from having a local tour operator who excels at creating both soft and hard adventures, including trekking, kayaking and motorcycling, fishing tours. You name it, we make it happen.
Adventura Travel
Sustainable tourism is based on 6 main pillars: protecting ecological resources, maintaining social and cultural responsibility, creating good jobs for local people, contributing to economic development, satisfying customers, and operating a profitable business. Our Mission is to Create Better Places for People to Live and Better Places to Visit.
At Adventura Travel, we are adventurers at heart. We live, love and breath Asia. Our bespoke active journeys are all about discovering new places, immersive experiences and everlasting memories through active travel, encountering locals, physical activities, breathtaking scenery in the off-the-beaten-tracks destinations in Asia.
You will benefit from having a local tour operator who excels at creating both soft and hard adventures, including trekking, kayaking and motorcycling, fishing tours. You name it, we make it happen.
Secret Hideaways
Secret Hideaways is one of the brands of LUX Hotels and Resorts is a lovely example of creating a brand idea and then bringing it to life to create truly distinctive customer experience. It’s a rare example of a service brand where you could quickly spot the brand, even if all the signage was removed.
Secret Hideaways www.secret-hideaways.com Vietnam’s first designed wellness retreat inspired by poetic nature with 35 thatched bungalows, Pu Luong’s true hideaway, tranquil and remote magnificent location. As Secret Hideaways offers an authentic curated Thai and Vietnamese experiences, reflected in architecture, design, decoration, food, spa, excursions.
Discover Halong
Discover Halong is a project to promote the development of Halong with starting a travel publication is Experience Halong Guide Book and then a destination travel and lifestyle magazine.
Development orientation as a tourism brand with the minimalist and convenient design provides essential information for trip to Halong area. Discover Halong aims to target the high-end local and foreign travellers who have excellent tastes in both design and content, making sure the team only works with high-quality partners and suppliers.
Discover Halong
Discover Halong is a project to promote the development of Halong with starting a travel publication is Experience Halong Guide Book and then a destination travel and lifestyle magazine.
Development orientation as a tourism brand with the minimalist and convenient design provides essential information for trip to Halong area. Discover Halong aims to target the high-end local and foreign travellers who have excellent tastes in both design and content, making sure the team only works with high-quality partners and suppliers.
Lux Yachts
Lux Group Is Developing A Fleet Of Two Luxury Vessels. The official unveiling should be sometime in 2025.
“The Lux Yacht Collection represents the next chapter of our long history of industry-leading innovation, and a milestone moment for our company as we continue to capitalize on new opportunities.” says Lux Group Founder and CEO Pham Ha.
Details surrounding the first superyacht SPIRIT and PRESIDENT of the LUX Yacht Collection reveal about 99 suites and duplex suites, a spa, a salon, several bars/restaurants, a gym, a huge infinity swimming pool, and an outdoor movie theater. To ensure guests’ needs are attended to, there will be enough staff to assist them with personalized services.
LUX Hotels and Resorts
LUX Hotels and Resorts is a major luxury hotel operator based in Vietnam which owns or part-owns many of its boutique hotels and runs others under management contracts, which typically involve, in addition to management services, design, operations, sales and marketing.
Travel now is all about destinations, experiences and memories. Each destination has secrets, stories, and treasures of cuisine, nature, culture, art, heritage, history and people of that land, which is the main attraction for savvy travelers who come to explore, dream, discover, enjoy, relax, and immerse in cultural and natural heritage.
Our designed retreats, resorts, wellness spas, & boutique hotels are synonymous with a unique style – authentic, personal, and sustainable. You feel a sense of place. We believe that every single moment is worth celebrating. Each property celebrates the culture, the people, the nature, and the flavours of the destination it is in. The brand and its slogan have been registered by the National Office of Intellectual Property of Vietnam. Discover more at www.luxhotelsandresorts.com
LUX Hotels and Resorts
LUX Hotels and Resorts is a major luxury hotel operator based in Vietnam which owns or part-owns many of its boutique hotels and runs others under management contracts, which typically involve, in addition to management services, design, operations, sales and marketing.
Travel now is all about destinations, experiences and memories. Each destination has secrets, stories, and treasures of cuisine, nature, culture, art, heritage, history and people of that land, which is the main attraction for savvy travelers who come to explore, dream, discover, enjoy, relax, and immerse in cultural and natural heritage.
Our designed retreats, resorts, wellness spas, & boutique hotels are synonymous with a unique style – authentic, personal, and sustainable. You feel a sense of place. We believe that every single moment is worth celebrating. Each property celebrates the culture, the people, the nature, and the flavours of the destination it is in. The brand and its slogan have been registered by the National Office of Intellectual Property of Vietnam. Discover more at www.luxhotelsandresorts.com
LUXTRANSCO
We have our own luxury transportation fleet ranging from sedan cars to limousines and full-sized coaches in Vietnam. We provide a door-to-door pick-up and drop-off service by Limousine. The van features a luxurious leather interior with all the necessary facilities and modern conveniences, including Wi-Fi.
Each van has 9 comfortable seats, a flat-screen television with a premium sound system, and reading lights to ensure a relaxing drive. Phones or laptops can also be charged through the electrical power source (220v), and Wi-Fi is there to keep you connected. Books and magazines are available and you have the chance to stretch your legs on your request.
The drivers have been trained to the highest safety standards to be able to take care of you. This service can be added to any Lux Cruises and Lux Travel so book now and let us take care of your trip all the way from Hanoi. Please contact [email protected] or call us around the clock for further information!
Our Luxury Cruises
Emperor Cruises Legacy Halong
Heritage Cruises Binh Chuan Cat Ba
Emperor Cruises Nha Trang
Emperor Cruises Legend Phu Quoc (coming soon)
Our Clients
We help more than 200,000 global clients every year
