Our LuxGroup Story
Built With Pride
From one person in 2005—Pham Ha, with one laptop, one company, and one clear aspiration—LuxGroup® was born to elevate Vietnam and Asia through immersive, authentic luxury travel. Built on an ownership culture and operating as a holding company, LuxGroup® has grown into a house of “small giant” brands, powered by 300 dedicated Luxers and representative offices across five continents.
Spanning luxury yachts and cruises, hospitality, transportation, gastronomy, real estate, and the arts, LuxGroup® celebrates 20 years of sustainable excellence. Guided by Luxury is Culture and Delivering Happiness, the Group advances its 2045 5G Vision—Green, Digital, Global, Proud, Go Happiness—and stewards Vietnam Waterways®.
Our Vision
Our Mission
Our core values
Our partners
The Lux Story
Our People
Our Brands
A Collection of Small Giants
We have many brilliant ideas and are inviting investment in our new projects, such as cruise ships, hotels and resorts, real estate, and acquisitions opportunities.
Lux Travel DMC
Luxury DMC & Inbound Tour Operator
True luxury is unhurried. Slowing down allows travelers to fully immerse themselves in a destination, creating deeper connections with local culture, nature, and personal well-being. At Lux Travel DMC, this philosophy defines every journey we curate across Southeast Asia and Sri Lanka, where each place is treated as distinct and authentic.
Our bespoke experiences combine luxury vehicles, five-star cruises, and carefully selected boutique hotels, guided by certified ESG principles. Travelife Certified for Sustainability Excellence, we champion People First®, responsible tourism, and 100% guest satisfaction.
Under #InspiringJourneys, our local experts deliver tailor-made, high-end experiences—crafted within 24 hours—to deliver happiness through purpose and sustainability.
Luxury Travel
Domestic and Outbound Luxury Tour Operator
With over 20 years of pioneering excellence in inbound travel to Asia, Luxury Travel has rebranded to serve high-end Vietnamese holiday-makers and global luxury travelers—embodying #touchinghearts.
Today’s travel is about destinations, experiences, and lasting memories. We curate hand-picked destinations, hotels, and resorts, delivering ultra-luxury, tailor-made journeys and bespoke events with private guides and tour leaders. Our themed tours invite sophisticated explorers to discover Vietnam and select destinations across Europe, the Americas, Australia, New Zealand, the Middle East, and Asia.
Backed by LuxGroup, our trusted networks ensure seamless visas and flawless execution—creating unforgettable experiences that exceed expectations.
Luxury Travel
Domestic and Outbound Luxury Tour Operator
With over 20 years of pioneering excellence in inbound travel to Asia, Luxury Travel has rebranded to serve high-end Vietnamese holiday-makers and global luxury travelers—embodying #touchinghearts.
Today’s travel is about destinations, experiences, and lasting memories. We curate hand-picked destinations, hotels, and resorts, delivering ultra-luxury, tailor-made journeys and bespoke events with private guides and tour leaders. Our themed tours invite sophisticated explorers to discover Vietnam and select destinations across Europe, the Americas, Australia, New Zealand, the Middle East, and Asia.
Backed by LuxGroup, our trusted networks ensure seamless visas and flawless execution—creating unforgettable experiences that exceed expectations.
Lux Cruises Group
Vietnam’s First Boutique Cruise Line ™
Inspired by legendary cruise pioneer Bạch Thái Bưởi, Pham Ha, Founder & CEO of Lux Cruises Group, fulfilled a childhood dream of exploring Vietnam’s coastline by water. Guided by a bold vision to deploy 30 ships across rivers and seas, Lux Cruises serves heritage travelers seeking immersive cultural and natural journeys.
Founded in 2014, Lux Cruises is Vietnam’s leading boutique cruise group, earning global recognition from Travel + Leisure Asia, WTA, and WCA. Today, eight vessels across Emperor, Heritage, and Amiral Cruises sail Halong, Lan Ha, Nha Trang—and beyond.
Explore Vietnam by water. Experience heritage in motion.
Adventura Travel
Soft & Hard Active Travel Adventure Brand
Sustainable tourism rests on six pillars: protecting nature, respecting culture, creating local livelihoods, contributing to economic growth, satisfying guests, and operating responsibly. Guided by these principles, Adventura Travel® creates better places to live—and better places to visit.
Adventurers at heart, we live and breathe Asia. Our bespoke active journeys go beyond sightseeing, designed for travelers seeking discovery, challenge, and authentic human connection. From trekking, kayaking, and motorcycling to fishing expeditions and multi-sport adventures, each experience is tailored to individual interests and fitness levels.
Trusted locally and grounded in sustainability, Adventura Travel® crafts safe, meaningful, and unforgettable journeys for all ages.
Adventura Travel
Soft & Hard Active Travel Adventure Brand
Sustainable tourism rests on six pillars: protecting nature, respecting culture, creating local livelihoods, contributing to economic growth, satisfying guests, and operating responsibly. Guided by these principles, Adventura Travel® creates better places to live—and better places to visit.
Adventurers at heart, we live and breathe Asia. Our bespoke active journeys go beyond sightseeing, designed for travelers seeking discovery, challenge, and authentic human connection. From trekking, kayaking, and motorcycling to fishing expeditions and multi-sport adventures, each experience is tailored to individual interests and fitness levels.
Trusted locally and grounded in sustainability, Adventura Travel® crafts safe, meaningful, and unforgettable journeys for all ages.
Secret Hideaways
A Project by Lux Hotels & Resorts
Secret® is operated by Lux Hotels & Resorts®, a member of the award-winning LuxGroup®. With over 20 years of pioneering excellence, LuxGroup® leads luxury tourism across travel, cruises, yachts, hospitality, art, and real estate—guided by the belief that luxury is culture and experience is meaning.
Inspired by the poetry of Quang Dung and the rugged beauty of Vietnam’s Northwest, Secret Hideaways is a literature-inspired retreat defined by atmosphere, not signage. Nestled in Pu Luong, its 45 thatched bungalows blend Thai and Vietnamese heritage—offering a rare escape where silence speaks and poetry becomes place.
The Lux Yacht Collection
Proudly Made in Vietnam — Sailing the Coast of Vietnam
The Lux Yacht Collection marks a bold new milestone in Vietnam’s luxury maritime journey. Developed by LuxGroup, the Collection embodies national craftsmanship, cultural pride, and a forward-looking vision for high-end yachting along Vietnam’s coastline.
Currently in development, two ultra-luxury superyachts—SPIRIT and PRESIDENT—are set for unveiling in 2025. “This represents the next chapter of our innovation journey,” says Pham Ha, Founder & CEO of LuxGroup.
Designed with around 99 suites, world-class dining, wellness, and personalised service, the Collection aligns with Vietnam Waterways 2045—signalling Vietnam’s ambition to lead in luxury, culture, and maritime excellence.
The Lux Yacht Collection
Proudly Made in Vietnam — Sailing the Coast of Vietnam
The Lux Yacht Collection marks a bold new milestone in Vietnam’s luxury maritime journey. Developed by LuxGroup, the Collection embodies national craftsmanship, cultural pride, and a forward-looking vision for high-end yachting along Vietnam’s coastline.
Currently in development, two ultra-luxury superyachts—SPIRIT and PRESIDENT—are set for unveiling in 2025. “This represents the next chapter of our innovation journey,” says Pham Ha, Founder & CEO of LuxGroup.
Designed with around 99 suites, world-class dining, wellness, and personalised service, the Collection aligns with Vietnam Waterways 2045—signalling Vietnam’s ambition to lead in luxury, culture, and maritime excellence.
LUX Hotels and Resorts™
Sustainable Luxury Boutique Hospitality
LUX Hotels and Resorts™ is Vietnam’s first sustainable luxury boutique hospitality brand, developing, owning, or co-owning intimate properties with fewer than 100 keys, and managing select hotels across design, operations, sales, and marketing. A member of LuxGroup, the brand draws on over two decades of luxury travel expertise.
Signature properties include Elegant Hotel, Secret Hideaway Pù Luông, and Secret Kẻ Chợ Hanoi—each rooted in place and cultural storytelling. Defined by meaningful experiences, refined local cuisine, and authentic design, every retreat celebrates craftsmanship, people, and nature. The LUX™ name and slogan are officially registered, affirming long-term commitment to responsible luxury.
LUX Hotels and Resorts™
Sustainable Luxury Boutique Hospitality
LUX Hotels and Resorts™ is Vietnam’s first sustainable luxury boutique hospitality brand, developing, owning, or co-owning intimate properties with fewer than 100 keys, and managing select hotels across design, operations, sales, and marketing. A member of LuxGroup, the brand draws on over two decades of luxury travel expertise.
Signature properties include Elegant Hotel, Secret Hideaway Pù Luông, and Secret Kẻ Chợ Hanoi—each rooted in place and cultural storytelling. Defined by meaningful experiences, refined local cuisine, and authentic design, every retreat celebrates craftsmanship, people, and nature. The LUX™ name and slogan are officially registered, affirming long-term commitment to responsible luxury.
LUXTRANSCO
Our Premium Transportation Fleet — 24/7 Service
LUXTRANSCO operates its own high-end transportation fleet, delivering seamless door-to-door mobility across North, Central, and South Vietnam. With more than 20 luxury vehicles—from executive sedans and limousine vans to full-sized coaches—every journey is defined by comfort, safety, and reliability.
Signature limousine vans feature plush leather seating, generous space, flat-screen TVs, premium sound systems, Wi-Fi, power outlets, and curated reading materials. Stretch stops are available on request for maximum comfort.
Professionally trained drivers operate 24/7 to international service standards. LUXTRANSCO integrates seamlessly with Lux Cruises Group and Lux Travel DMC—ensuring peace of mind from start to finish.
Amiral Cruises for Presidents
A Voyage Through Time On the Saigon River
Amiral Cruises® is Vietnam’s first luxury boutique river–sea cruise line™, curating refined journeys where heritage meets presidential-level hospitality. Launching on 5 June 2026 to mark 115 years since the 1911 departure of Nguyễn Tất Thành, Amiral draws inspiration from his voyage aboard the Amiral Latouche-Tréville and the elegance of 1920s Art Deco.
Departing from Nhà Rồng Port, Amiral offers day, sunset, and dinner cruises for 99–299 guests. From 2027–2028, intimate river–sea journeys explore the Saigon River, Cần Giờ, Vũng Tàu, and the Mekong—where history flows and luxury endures.
Amiral Cruises for Presidents
A Voyage Through Time On the Saigon River
Amiral Cruises® is Vietnam’s first luxury boutique river–sea cruise line™, curating refined journeys where heritage meets presidential-level hospitality. Launching on 5 June 2026 to mark 115 years since the 1911 departure of Nguyễn Tất Thành, Amiral draws inspiration from his voyage aboard the Amiral Latouche-Tréville and the elegance of 1920s Art Deco.
Departing from Nhà Rồng Port, Amiral offers day, sunset, and dinner cruises for 99–299 guests. From 2027–2028, intimate river–sea journeys explore the Saigon River, Cần Giờ, Vũng Tàu, and the Mekong—where history flows and luxury endures.
Lux Food & Beverage
Where Culture Is Cooked, and Emotions Are Served.
LuxGroup’s Food & Beverage strategy is rooted in sustainability, cultural authenticity, and emotional connection—blending local arts with dining to celebrate Vietnam’s rich culinary heritage. Guided by a simple philosophy—cook with genuineness, serve with heart—each concept honors place, people, and purpose.
Across Huế, Hà Nội, Hội An, and Sài Gòn, Vị Hội An and Vị Vietnam Restaurant & Café present elevated regional cuisine inspired by tradition and seasonality. On the water, La Maison 1911 aboard Amiral reimagines twilight dining. Aboard Lux Cruises, Le Tonkin, L’Indochine, and Cần Chánh Điện celebrate Vietnam’s gastronomic legacy—complemented by Bạch Đằng Wine Cellar and Lux Coffee.
Explore. Taste. Celebrate Vietnam.
LuxArts Collection
A Journey Through Vietnamese Heritage and Arts
LuxArts Collection® and F. Luc Museum® pioneer the integration of fine art into tourism, weaving artistic expression across hotels, resorts, cruises, restaurants, and boutique offices.
With over 1,000 curated works, the Collection celebrates Vietnam’s artistic soul—featuring iconic paintings by Phạm Lực, alongside treasures from Pham Ha’s private collection—forming Vietnam’s richest single-artist museum archive.
Aboard Emperor Cruises, Heritage Bình Chuẩn, and Amiral Cruises for Presidents, art and luxury create immersive journeys. On land, Vị Việt Nam Restaurant & Café’s Spices des Arts unites cuisine and creativity—preserving heritage through living art.
LuxArts Collection
A Journey Through Vietnamese Heritage and Arts
LuxArts Collection® and F. Luc Museum® pioneer the integration of fine art into tourism, weaving artistic expression across hotels, resorts, cruises, restaurants, and boutique offices.
With over 1,000 curated works, the Collection celebrates Vietnam’s artistic soul—featuring iconic paintings by Phạm Lực, alongside treasures from Pham Ha’s private collection—forming Vietnam’s richest single-artist museum archive.
Aboard Emperor Cruises, Heritage Bình Chuẩn, and Amiral Cruises for Presidents, art and luxury create immersive journeys. On land, Vị Việt Nam Restaurant & Café’s Spices des Arts unites cuisine and creativity—preserving heritage through living art.
Lux Travel DMC Asia
The Global B2B Platform for Luxury Travel Professionals in Asia
Lux Travel DMC Asia® is LuxGroup®’s dedicated B2B platform, created exclusively for premium and luxury travel professionals worldwide selling Asia. Built around how luxury travel is truly sold, it brings together live trade pricing, destination intelligence, curated experiences, and direct access to global sales teams—enabling confident, seamless journey design.
More than a booking tool, it is a trade intelligence and sales-enablement ecosystem, connecting advisors to culturally grounded journeys across Vietnam, Southeast Asia, and select Asian markets. From luxury hotels to boutique cruises and river experiences, everything supports high-value travel design—where luxury is heartware, shaped by culture and human connection.
Login now or contact sales@luxtraveldmc.asia.
Vietnam Waterways®
The National Fleet 2045 Vision: Spirit of Vietnam
Vietnam Waterways® is a visionary national cultural initiative by LuxGroup®, restoring Vietnam’s ancient river–sea civilisation to the heart of national identity while reimagining it for a modern, global era. For over 4,000 years, rivers and seas have shaped Vietnam’s destiny, carrying culture, commerce, and collective memory across regions—now revived as living narratives of heritage and meaning.
Under the banner Spirit of Vietnam, the 2045 Vision aspires to build a unified national fleet—a maritime counterpart to Vietnam Airlines—connecting rivers, deltas, lagoons, and open seas through culturally rooted, sustainably designed experiences.
By 2045, every voyage tells the story of Vietnam.
Vietnam Waterways®
The National Fleet 2045 Vision: Spirit of Vietnam
Vietnam Waterways® is a visionary national cultural initiative by LuxGroup®, restoring Vietnam’s ancient river–sea civilisation to the heart of national identity while reimagining it for a modern, global era. For over 4,000 years, rivers and seas have shaped Vietnam’s destiny, carrying culture, commerce, and collective memory across regions—now revived as living narratives of heritage and meaning.
Under the banner Spirit of Vietnam, the 2045 Vision aspires to build a unified national fleet—a maritime counterpart to Vietnam Airlines—connecting rivers, deltas, lagoons, and open seas through culturally rooted, sustainably designed experiences.
By 2045, every voyage tells the story of Vietnam.
Our Luxury Cruises
Vietnam’s First Boutique Cruise Line ™
Emperor Cruises Legacy Halong
Heritage Cruises Binh Chuan Cat Ba
Emperor Cruises Origin Nha Trang
Emperor Cruises Legend Phu Quoc (coming soon in 2027)
Amiral Cruises (coming soon in 2026)
Featured In
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News
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