About us

Our Lux Story

From just one person in 2004, our founder Pham Ha, with many years’ experience in the tourism industry, one laptop and one company, and a passion to provide unique travel experiences to luxury travelers to Vietnam, the Lux Group now has a range of brands with 200 staff, rep offices on five continents, and investments in a variety of businesses such as luxury cruises, transportation, real estate, restaurants, hotels and resorts, and art auctions in Vietnam and Asia.

The entrepreneur, Pham Ha, and the Lux Group have won numerous prestigious travel awards.

Our vision

Asia’s leading luxury travel and tourism company, hospitality, food and beverage provider, and cruise operator.

Our partners

If you want to travel fast, travel alone. If you want to travel far, travel together. We travel with our partners sharing a long term-vision...

Our Mission

For our Customers: To provide special experiences. For our Employees: To grow both personally and professionally...

The Lux Story

From just one person in 2004, our founder Pham Ha, with many years’ experience in the tourism industry...

Our core values

# Touchinghearts is a philosophy that motivates and drives the Lux group to grow continuously.

Our People

The Lux Group was built to last using the 5Ps: Passion, Purpose, People, Planet and Profit. Our own people make the Lux Group shine...

Meet Our Team

Our team of architects collaborate to focus on improving the functionalityof your property by optimizing the space.

Pham Ha

Pham Ha

CEO & Founder

Van Doan

Van Doan

Product & Purchasing Manager

Tien Hung

Tien Hung

Director of Sales

Tuan Tran

Tuan Tran

Finance Manager

Huyen Vu

Huyen Vu

Sales Manager

Completed Projects

Happy Clients

Ongoing Projects

Quote Delivery

Our brands

Lux Travel DMC – Award-wining travel experts in the art of travel in Asia

  • Luxury Travel (www.luxurytravel.vn) – Vietnam’s first luxury tour operator
  • LuxuryTravels.Asia – for premium travel professionals who want to sell Asia
  • Adventura Travel – for active travel
  • Premium Travel – outbound travel

Emperor Cruises

Vietnam’s first five-star all-inclusive cruises with butler and limo services.

Vietnam’s first boutique cruises bring heritage alive. Our small ships, with between 10 and 100 cabins, offer authentic and unique cruising experiences in the Gulf of Tonkin, on the Red River and along the coast from Vietnam to Cambodia.

  • Discover Halong
  • Discover Nha Trang
  • Travel Daily
  • Secret Hideaways
  • theluxers.com
  • Collectors-artisans-hosts- yachts-cruises-suites-villas-houses-hotels and resorts
  • We seek the opportunity to invest and joint-venture with partners who share our passion and values.

Tourism-Works.com – where happiness begins

Leverage your professional network, and find employment in the tourism industry

LuxTransCo – luxury transportation fleet ranging from sedan cars to limousines and full-sized coaches in Vietnam.

  • Eat local at the ambassador’s house by the West Lake
  • We have converted a 1980s house, owned by a former Vietnamese Ambassador, where you can steep yourself in heritage, arts, and culture tucked away by Hanoi’s West Lake, for an exclusive dining experience.
  • Lux Gallery
  • Pham Luc Museum
  • The richest collection of artworks by the Picasso of Vietnam: Pham Luc

The Lux Group has been featured in the Robb Report, Forbes Vietnam, TTG Asia, TTG Luxury, Travel Weekly USA, Heritage Inflight Magazine of Vietnam Airlines, Timeout, The Guide…

We have many brilliant ideas and are inviting investment in our new projects, such as cruise ships, hotels and resorts, real estate, e-commerce, human resources in the tourism sector, start-ups, and mergers and acquisitions opportunities. Currently we are looking for investors interested in cruises, boutique hotels and resorts. Using our extensive expertise, we can also build river and ocean cruise ships for rent in Vietnam, Cambodia and Myanmar.

We specialize in :

Luxury Group Ltd. was founded in 2004 by Mr. Pham Ha, passionate traveler and entrepreneur. With more than 15 years of experience in the travel industry, he is a keynote speaker and luxury travel expert in Vietnam and around the globe




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