About Us

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History of Lux Group

Our Lux Story

From just one person in 2004, our founder Pham Ha, with many years’ experience in the tourism industry, one laptop and one company, and a passion to provide unique travel experiences to luxury travellers to Vietnam, the Lux Group now has a range of brands with 200 staff, rep offices on five continents, and investments in a variety of businesses such as luxury cruises, transportation, real estate, restaurants, hotels and resorts, and art auctions in Vietnam and Asia. The entrepreneur, Pham Ha, and the Lux Group have won numerous prestigious travel awards.

Asia’s leading luxury travel and tourism company, hospitality, food and beverage provider, and cruise operator.

For our Customers: To provide special experiences

For our Employees: To grow both personally and professionally

For our Partners/Investors: To establish a win-win partnership with mutual benefits and growth for both

For Communities:  To create better places for people to live in and visit.

Delivering Happiness

# Deliveringhappiness is a philosophy that motivates and drives the Lux Group to grow continuously.

If you want to travel fast, travel alone. If you want to travel far, travel together. We travel with our partners sharing a long term-vision for a win-win partnership.

Our strategy of growth is to acquire and merge niche companies and create small businesses to run and operate under the auspices of the Lux Group.

To delivering happiness, the Lux Group was built to last using the 5Ps: Passion, Purpose, People, Planet and Profit. Our own people make the Lux Group shine. We create a happy workplace for our people to grow personally and professionally. We respect Confucianism’s five constant virtues, including Kindness, Righteousness, Uprightness, Wisdom, and Faithfulness.

We Specialize In


Meet Our Team

Acting as Lux Group, we welcome new concepts and are inviting investment in our new projects, such as cruise ships, hotels and resorts, real estate, e-commerce, human resources in the tourism sector, start-ups, mergers and acquisitions opportunities.

Pham Ha
CEO & Founder

Huong Do
COO of Lux Cruises

Doan Van
Managing Director of Lux Travel

Our Brands

We have many brilliant ideas and are inviting investment in our new projects, such as cruise ships, hotels and resorts, real estate, and acquisitions opportunities.

Lux Travel DMC (www.luxtraveldmc.com) –  Award-wining travel experts in the art of travel in Asia

Luxury Travel (www.luxurytravel.vn) – Vietnam’s first luxury tour operator for both domestic and outbound travel and tourism.

LuxuryTravels.Asia – for premium travel professionals who want to sell Asia

Adventura Travel (www.adventuratravel.com) – for active travel, adventure travel, voluntourism

Emperor Cruises

Vietnam’s first five-star all-inclusive cruises with butler and limo services in Bai Tu Long Bay, Halong Bay, Nha Trang and Phu Quoc.

Heritage Cruises and Expeditions

Vietnam’s first boutique cruises bring heritage alive. Our small ships, with between 20 and 200 cabins, offer authentic and unique cruising experiences in the Gulf of Tonkin, on the Red River and along the coast of Vietnam, from Vietnam to Cambodia.

Discover Halong

Discover Nha Trang

Travel Daily

Secret Hideaways www.secret-hideaways.com Vietnam’s first designed wellness retreat inspired by poetic nature with 35 thatched bungalows, Pu Luong’s true hideaway, tranquil and remote magnificent location. As Secret Hideaways offers an authentic curated Thai and Vietnamese experiences, reflected in architecture, design, decoration, food, spa, excursions.

Theluxers.com:  Collectors-artisans-hosts- yachts-cruises-suites-villas-houses-hotels and resorts

We seek the opportunity to invest and joint-venture with partners who share our passion and values.

Tourism-Works.comwhere happiness begins

Leverage your professional network, and find employment in the tourism industry

LuxTransCo – luxury transportation fleet ranging from sedan cars to limousines and full-sized coaches in Vietnam.

Lux Gallery/Pham Luc Museum

The richest collection of artworks by the Picasso of Vietnam: Pham Luc. Others famous contemporary artists include Le Dinh Quy, Thanh Chuong, Pham Ha Hai, Bui Hung Hung… as well as Indochine painters such as Nghiem – Lien-Sang-Phai, Pho- Thu -Luu -Dam, Tri- Lan- Van-Can.

The Lux Group has been featured in the Robb Report, Forbes Vietnam, TTG Asia, TTG Luxury, Travel Weekly USA, Heritage Inflight Magazine of Vietnam Airlines, Timeout, The Guide…

Acting as Lux Group Holdings, we have many brilliant ideas, welcome new concepts and are inviting investment in our new projects, such as cruise ships, hotels and resorts, real estate, e-commerce, human resources in the tourism sector, start-ups, mergers and acquisitions opportunities. Currently we are looking for investors interested in cruises, boutique hotels and resorts. Using our extensive expertise, we can also build river and ocean cruise ships for rent in Vietnam, Cambodia and Myanmar.

Lux Holdings

Lux Group


Lux Travel (Lux Travel Dmc, Luxury Travel, Lux Mice, Adventura Travel)

Lux Cruises (Emperor Cruises and Heritage Cruises)

Lux Arts (Lux Gallery, Maison des Arts, Pham Luc Museum, The Heritage Show)

Lux Hospitality (Lux, LuxStay, Lux Lodge, Lux Hotels, Lux Hotels & Resorts, Luxwell Retreats, Secret Hideaways)

Lux Media (Discover Vietnam, Discover Halong, Discover Halong, Traveldaily.com.vn)

Lux Trade and Invest (Lux Building, Lux Lands, Trade, Services, E-commerce (theluxers.com))

Lux Talents (tourism-works.com)

Lux Edu (LuxUni, Lux School)

Lux Transportation (Luxtransco, Lux Limo, Luxair)

Lux Restaurants, Bars and Cafes (Emperor Restaurant, Can Chanh Palace, L’Indochine Restaurant, Le Tonkin Restaurant, Locavore, 1948, Lux Grand Cafe)

Our Clients

We help more than 2,000 global clients

Feel free to contact with us.

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