From just one person in 2004, our founder Pham Ha, with many years’ experience in the tourism industry, one laptop and one company, and a passion to provide unique travel experiences to luxury travellers to Vietnam, the Lux Group now has a range of brands with 200 staff, rep offices on five continents, and investments in a variety of businesses such as luxury cruises, transportation, real estate, restaurants, hotels and resorts, and art auctions in Vietnam and Asia. The entrepreneur, Pham Ha, and the Lux Group have won numerous prestigious travel awards.
History of Lux Group
Our Lux Story
Asia’s leading luxury travel and tourism company, hospitality, food and beverage provider, and cruise operator.
For our Customers: To provide special experiences
For our Employees: To grow both personally and professionally
For our Partners/Investors: To establish a win-win partnership with mutual benefits and growth for both
For Communities: To create better places for people to live in and visit.
# Deliveringhappiness is a philosophy that motivates and drives the Lux Group to grow continuously.
If you want to travel fast, travel alone. If you want to travel far, travel together. We travel with our partners sharing a long term-vision for a win-win partnership.
Our strategy of growth is to acquire and merge niche companies and create small businesses to run and operate under the auspices of the Lux Group.
To delivering happiness, the Lux Group was built to last using the 5Ps: Passion, Purpose, People, Planet and Profit. Our own people make the Lux Group shine. We create a happy workplace for our people to grow personally and professionally. We respect Confucianism’s five constant virtues, including Kindness, Righteousness, Uprightness, Wisdom, and Faithfulness.
We Specialize In
Meet Our Team
Acting as Lux Group, we welcome new concepts and are inviting investment in our new projects, such as cruise ships, hotels and resorts, real estate, e-commerce, human resources in the tourism sector, start-ups, mergers and acquisitions opportunities.
Pham HaCEO & Founder
Huong DoCOO of Lux Cruises
Doan VanManaging Director of Lux Travel
We have many brilliant ideas and are inviting investment in our new projects, such as cruise ships, hotels and resorts, real estate, and acquisitions opportunities.
Lux Travel DMC (www.luxtraveldmc.com) – Award-wining travel experts in the art of travel in Asia
Luxury Travel (www.luxurytravel.vn) – Vietnam’s first luxury tour operator for both domestic and outbound travel and tourism.
LuxuryTravels.Asia – for premium travel professionals who want to sell Asia
Adventura Travel (www.adventuratravel.com) – for active travel, adventure travel, voluntourism
Vietnam’s first five-star all-inclusive cruises with butler and limo services in Bai Tu Long Bay, Halong Bay, Nha Trang and Phu Quoc.
Heritage Cruises and Expeditions
Vietnam’s first boutique cruises bring heritage alive. Our small ships, with between 20 and 200 cabins, offer authentic and unique cruising experiences in the Gulf of Tonkin, on the Red River and along the coast of Vietnam, from Vietnam to Cambodia.
Discover Nha Trang
Secret Hideaways www.secret-hideaways.com Vietnam’s first designed wellness retreat inspired by poetic nature with 35 thatched bungalows, Pu Luong’s true hideaway, tranquil and remote magnificent location. As Secret Hideaways offers an authentic curated Thai and Vietnamese experiences, reflected in architecture, design, decoration, food, spa, excursions.
Theluxers.com: Collectors-artisans-hosts- yachts-cruises-suites-villas-houses-hotels and resorts
We seek the opportunity to invest and joint-venture with partners who share our passion and values.
Tourism-Works.com – where happiness begins
Leverage your professional network, and find employment in the tourism industry
LuxTransCo – luxury transportation fleet ranging from sedan cars to limousines and full-sized coaches in Vietnam.
Lux Gallery/Pham Luc Museum
The richest collection of artworks by the Picasso of Vietnam: Pham Luc. Others famous contemporary artists include Le Dinh Quy, Thanh Chuong, Pham Ha Hai, Bui Hung Hung… as well as Indochine painters such as Nghiem – Lien-Sang-Phai, Pho- Thu -Luu -Dam, Tri- Lan- Van-Can.
The Lux Group has been featured in the Robb Report, Forbes Vietnam, TTG Asia, TTG Luxury, Travel Weekly USA, Heritage Inflight Magazine of Vietnam Airlines, Timeout, The Guide…
Acting as Lux Group Holdings, we have many brilliant ideas, welcome new concepts and are inviting investment in our new projects, such as cruise ships, hotels and resorts, real estate, e-commerce, human resources in the tourism sector, start-ups, mergers and acquisitions opportunities. Currently we are looking for investors interested in cruises, boutique hotels and resorts. Using our extensive expertise, we can also build river and ocean cruise ships for rent in Vietnam, Cambodia and Myanmar.
Lux Travel (Lux Travel Dmc, Luxury Travel, Lux Mice, Adventura Travel)
Lux Cruises (Emperor Cruises and Heritage Cruises)
Lux Arts (Lux Gallery, Maison des Arts, Pham Luc Museum, The Heritage Show)
Lux Hospitality (Lux, LuxStay, Lux Lodge, Lux Hotels, Lux Hotels & Resorts, Luxwell Retreats, Secret Hideaways)
Lux Media (Discover Vietnam, Discover Halong, Discover Halong, Traveldaily.com.vn)
Lux Trade and Invest (Lux Building, Lux Lands, Trade, Services, E-commerce (theluxers.com))
Lux Talents (tourism-works.com)
Lux Edu (LuxUni, Lux School)
Lux Transportation (Luxtransco, Lux Limo, Luxair)
Lux Restaurants, Bars and Cafes (Emperor Restaurant, Can Chanh Palace, L’Indochine Restaurant, Le Tonkin Restaurant, Locavore, 1948, Lux Grand Cafe)