2025 MESSAGE: INSPIRING JOURNEYS AND THE AMBITION TO LEAD
Aligned with Dr. Pham Ha’s Vision for LuxGroup
The year 2025 marks a period of intense global transformation, where economic shifts, technological advancements, and changing consumer behaviors present both challenges and opportunities. For LuxGroup, 2025 is not just about growth, but a pivotal moment to assert its leadership position in the luxury tourism and high-end experiential travel sector.
1. Defining the Vision – Leading the Change
Under the leadership of Dr. Pham Ha, LuxGroup is more than just a business; it is an ecosystem of luxury experiences, integrating tourism, culture, art, gastronomy, and heritage.
•Continuing the strategy of differentiation, focusing on core values: personalization, creativity, and sustainability.
•2025 Goal: Global expansion, putting Vietnam’s heritage, art, and luxury tourism on the world map.
•Business Philosophy: “Kindness – Luxury – Experience” will be executed more strongly than ever.
With the mission of “Honoring Heritage – Creating the Future”, LuxGroup is committed to delivering exceptional experiences while preserving and promoting Vietnam’s cultural and historical values.
2. Challenges as Opportunities for Inspiring Journeys
In a rapidly evolving world, only businesses with a long-term vision, resilience, and strategic clarity can thrive.
•LuxGroup is ready to adapt, innovate, and elevate service quality to meet the expectations of high-end customers.
•Technology and elite human resources will be the two key pillars driving LuxGroup’s inspiring journeys forward.
•Digital transformation, integrating AI and blockchain technology into luxury tourism management.
LuxGroup believes that innovation is the key not only to survival but also to industry leadership.
3. Three Key Factors for LuxGroup’s Leadership
1. Resilience – The Strength of Leadership Thinking
•Maintaining core values: Personalized experiences, high-end services, art, and heritage.
•Not chasing short-term trends, but creating sustainable industry movements.
•Proactive adaptation, transforming challenges into growth opportunities.
2. Balance – Streamlined Management, Efficient Operations
•Optimizing systems, fostering a culture of innovation while maintaining authenticity.
•Focusing on people, as human resources are LuxGroup’s most valuable asset.
•Creating an environment of creativity, encouraging leadership and personal growth.
3. Determination – Aiming for Long-Term Vision
•Positioning Heritage Cruises, Emperor Cruises, and Amiral Cruises as icons of Vietnamese luxury tourism.
•Developing high-end hospitality, arts, and travel through an integrated, sustainable model.
•Collaborating with global organizations, bringing Vietnamese art and tourism to the international stage.
4. Sustainability: The Future of Luxury Tourism
LuxGroup is committed to not just economic growth, but also a sustainable future for luxury travel. This commitment is reflected through:
•Zero plastic waste tourism, protecting marine ecosystems and biodiversity.
•Sustainable fine dining, with restaurants like Vi Hue and Vi Vietnam, championing green gastronomy.
•Green technology adoption, minimizing environmental impact across cruise and hospitality operations.
5. Conclusion – Bold Actions for Inspiring Journeys
2025 is the year for LuxGroup to solidify its position as the #1 luxury tourism brand. This is not just a goal, but a strong commitment to action.
•Continuous innovation, maintaining the mission of Honoring Heritage – Creating the Future.
•Expanding scale, elevating brand influence, positioning Vietnam as a leading destination for luxury travel.
•Pioneering premium experiences, delivering refined and unique travel products.
Dr. Pham Ha affirms: “LuxGroup is not just a business; it is the storyteller of culture, heritage, and refined experiences. We do not just sell services, we create emotional journeys, turning each trip into a masterpiece.”
With a clear strategy, a commitment to sustainability, and an ambition to go global, LuxGroup is progressively turning its vision into reality: Becoming a global icon in luxury tourism and world-class experiential travel.
→ Act today to turn dreams into inspiring journeys!
✨ LuxGroup – Leading luxury experiential travel in Vietnam and the world.
