The Happiness of a Small but Great Enterprise
How can a small business create significant value in the modern world?
In today’s economy, businesses are no longer evaluated solely by their profits but by the positive impact they bring to society. Dr. Pham Ha, Founder and CEO of LuxGroup, emphasizes that a business owner’s happiness stems not just from financial success but from creating new value, fulfilling societal needs, and generating employment for the community. He believes that a small enterprise can achieve greatness by focusing on sustainable management and meaningful contributions.
Small but Great Enterprise
The concept of a “small but great enterprise” has been redefined by Dr. Ha. He argues that a company’s greatness is not determined by its size but by the quality and value it offers. Instead of simply expanding its scale, a business should focus on sustainable growth, developing its own identity, and creating a long-term vision. LuxGroup, with over two decades of experience, exemplifies how a small enterprise can achieve significant milestones on the international stage.
Corporate Culture as the Foundation
According to Dr. Ha, corporate culture is not just the “soul” of the company but also a key determinant of its success. Employees can only provide the best service to customers when they feel satisfied and aligned with the company’s mission. At LuxGroup, corporate culture is built on trust, unity, and dedication. This strong culture has allowed LuxGroup to overcome numerous challenges and maintain steady growth.
Balancing Profit and Social Value
LuxGroup does not blindly pursue profit. Instead, the company seeks to balance its economic growth with creating value for society and the environment. Through its commitment to ESG (Environmental, Social, and Governance) principles, LuxGroup has pioneered sustainable development, ensuring that its business aligns with cultural and ethical standards. This approach not only attracts customers but also elevates the brand’s global reputation.
Outstanding Projects
LuxGroup stands out with its projects that merge business with cultural preservation. A prime example is Heritage Cruises, where guests have the opportunity to explore the life and career of Bạch Thái Bưởi, a prominent Vietnamese entrepreneur. Meanwhile, Emperor Cruises recreates the royal splendor of Vietnam’s Bảo Đại dynasty, offering travelers a journey back in time. The restaurant chains such as Vị Hà Nội, Vị Sài Gòn, and Vị Huế celebrate the rich regional flavors and tell historical stories through each dish.
LuxArts Collection
LuxGroup also impresses with its LuxArts Collection, a collection of artwork that tells stories of Vietnam’s history and culture. The pieces go beyond mere decoration and become windows into the nation’s heritage. LuxGroup’s cruises and travel experiences are not just luxurious getaways but immersive journeys that deepen cultural understanding and create lasting memories for travelers.
Challenges in Development
Dr. Ha acknowledges that his biggest concern is not competition from other businesses but the company’s ability to continue innovating. In a time when customer demands and tastes are rapidly evolving, maintaining creativity is crucial to success. This has pushed him and the LuxGroup team to constantly seek new ideas, ensuring that their products and services remain fresh and engaging.
Optimism and Courage
Dr. Ha leads with optimism and courage, likening himself to a captain navigating through storms. Instead of being deterred by difficulties, he sees them as motivation to keep moving forward. This mindset not only helps him overcome challenges but also inspires his employees, fostering a positive work environment where everyone works toward shared goals.
A Mission to Delivering Happiness
LuxGroup is committed to bringing happiness not only to its customers but also to its employees and the broader community. New projects, like Amiral Cruises for Presidents, represent a seamless blend of luxury travel and cultural value. While LuxGroup has received prestigious awards such as the World Travel Awards, Dr. Ha believes that true success lies in the emotions and experiences the company delivers to its customers.
Looking to the Future
LuxGroup’s future is bright with bold expansion plans. The company’s ambition is to see Vietnamese-flagged yachts sailing on international waters by 2045, promoting national pride and cultural values. This vision represents not only the company’s growth but also its contribution to sharing Vietnam’s rich heritage with the world. With strategic vision and a commitment to sustainable development, LuxGroup is poised to continue achieving great feats in the coming years.
Conclusion
The happiness of a small but great enterprise like LuxGroup is not derived solely from profit but also from the values it contributes to society. Under the leadership of Dr. Pham Ha, LuxGroup has demonstrated that a strong corporate culture, combined with social and cultural commitments, can create unique, sustainable products that benefit both the company and the community. This approach not only generates profit but also builds a stronger and more resilient society.
