LuxGroup: Touching Heritage, Building the Future
Đặng Hoa – TheLEADER, Special Issue celebrating the 8th Anniversary
Heritage enters contemporary life
In the global economic flow, many Vietnamese enterprises are choosing heritage as the foundation to create distinctive products. No longer limited to preservation, heritage is being revitalized, elevated, and brought into modern life as a true competitive advantage.
Dr. Phạm Hà – Founder, Chairman, and CEO of LuxGroup, recognized as a national entrepreneur – is among those who have consistently pursued this path. For him, tourism is not merely a service industry but a journey to “touch heritage,” awakening culture, humanity, and happiness.
A small yet grand ecosystem built on service
Twenty years ago, LuxGroup began with nothing more than a laptop and the belief that “travel can change lives.” Today, it has grown into a small yet grand ecosystem, encompassing:
• Lux Travel DMC: Vietnam’s pioneering luxury tour operator, built on personalization.
• Lux Cruises Group: a boutique fleet including Emperor Cruises, Heritage Cruises, and Amiral Cruises for Presidents – each ship a “floating museum.”
• Boutique hotels and restaurants: spaces curated to celebrate heritage, fine arts, and local gastronomy.
• LuxArts Collection: a rare art collection, including over 10% of painter Phạm Lực’s lifetime works.
• LuxCoop & Lux Art Performances: cultural and non-profit initiatives connecting communities, preserving art, and amplifying human values.
At the same time, LuxGroup has created a happy workplace, recognized as one of HR Asia’s Best Companies to Work For 2025, and certified by Travelife for sustainable tourism practices.
LuxGroup does not define itself by massive scale, but by refinement and uniqueness. Every detail – from the royal tales of Emperor Bảo Đại to the entrepreneurial spirit of “shipping king” Bạch Thái Bưởi, from Phạm Lực’s expressive paintings to traditional Vietnamese music – is woven into its offerings. Guests do not simply observe; they feel the soul of Vietnam.
“We don’t borrow ideas. We don’t copy models. We create an ecosystem rooted in culture, art, heritage, and patriotism,” Dr. Hà emphasizes.
Culture – sustainability – happiness
While many companies place profit at the center, LuxGroup chooses a different path: making happiness its mission. For Dr. Hà, the happiness of employees, partners, communities, and travelers is the ultimate measure of success.
LuxGroup also pioneers in embedding ESG (Environmental – Social – Governance) into operations: eco-friendly cruise design, prioritizing local materials, and collaborating with indigenous communities in product development. Sustainability has become its core strategy.
To Dr. Hà, sustainable development means building the future from heritage roots:
“Heritage is not something to be locked away, but to be passed on. When infused with creativity, it is reborn, vibrant, and enriches Vietnam’s identity in contemporary life.”
An entrepreneur who tells heritage stories
To many, Dr. Phạm Hà is “an entrepreneur with the soul of an artist.” Beyond running a corporation, he is a storyteller of heritage through experiences. On board Emperor, Heritage, or Amiral Cruises, international guests do more than admire landscapes – they live within Vietnam’s memories, music, art, and stories.
From a modest tour company, LuxGroup has become a symbol of high-end experiential tourism, where business is inseparable from culture, humanity, and service.
When heritage enters daily life, it not only revives the past but also builds the future. On this journey, LuxGroup under Dr. Phạm Hà proves that service is the most sustainable path to happiness.
