Lux Travel DMC® – 20 Years of Crafting Luxury, Sustainable Journeys and Crowned “Vietnam’s Best International Tour Operator 2025”
From being the pioneer in welcoming international travelers back to Vietnam after the pandemic to being honored with the prestigious title of “Vietnam’s Best International Tour Operator 2025,” Lux Travel DMC® affirms the resilience of a Vietnamese brand in the global luxury travel arena, seamlessly blending heritage with sustainability.
Reflections of Pride and Emotion
Dr. Pham Ha
Founder & Chairman, LuxGroup®
CEO, Lux Travel DMC®
🌐 www.luxtraveldmc.com | www.luxgroup.vn
Pride and Emotions
1. How did you feel when receiving the award at the Vietnam Tourism Awards 2025?
The moment Lux Travel DMC® was named “Vietnam’s Best International Tour Operator 2025” for the first time was unforgettable in our 20-year journey. On the grand stage of the new Vietnam Exhibition Center, when the Minister of Culture, Sports and Tourism solemnly presented the trophy, the hall erupted in applause under the brilliance of the Vietnamese flag. I was deeply moved, knowing this was not only the pride of one private Vietnamese enterprise, but a shared pride for the entire tourism industry.
Remarkably, this prestigious award coincided with both Lux Travel DMC®’s 20th anniversary and the 20th edition of the Vietnam Tourism Awards. It symbolically closed a determined chapter and opened a new era: conquering the global luxury segment with authentic Vietnamese values.
I recall March 15, 2022, when Lux Travel DMC® became the first tour operator to welcome international guests back to Vietnam after the Covid-19 pandemic. From that pioneering moment to this national recognition, we have come full circle in trust, resilience, and global aspiration.
Meaning and Message
2. What does this title mean to you and your team?
This award is a well-deserved recognition of the perseverance and service spirit of all Luxers. It affirms that our philosophy—“Luxury Travel is Personal, Cultural and Sustainable”—is the right path.
Today, Lux Travel DMC® serves around 5% of Vietnam’s high-end inbound travelers with bespoke journeys rooted in heritage and culture, guided by ESG commitments. We uphold a “quality over quantity” approach, guarantee 100% satisfaction or money back, and embrace service as happiness.
This is also the spirit of LuxGroup®’s 5G strategy:
• Go Green – Towards Net Zero, eliminating plastics and reducing emissions.
• Go Global – Elevating Vietnam’s brand worldwide.
• Go Digital – Leveraging AI and Big Data to personalize services.
• Go Proud – Embedding culture, art, and heritage as competitive advantages.
• Go Happiness – Putting customer and community happiness at the heart of success.
Brand Affirmation
3. What does this award affirm about Lux Travel DMC®?
It is a clear testament to Lux Travel DMC®’s credibility, pioneering spirit, and international integration.
We are proud to be Vietnam’s first luxury tour operator to achieve Travelife Certified 2025—the world’s leading sustainability standard, following rigorous independent audits. This is not just a certification, but a vital commitment: building an ESG ecosystem, pursuing Net Zero, and fostering one of Asia’s Best Workplaces as recognized by HR Asia.
Looking forward, Lux Travel DMC® aims to join the Top 500 global green and sustainable companies, reinforcing Vietnam’s image as a destination of luxury, sustainability, and authentic identity.
Efforts and Journey
4. What were the key efforts to achieve this award?
We have remained steadfast to our 5G strategy as our compass:
• Go Green: Driving Net Zero initiatives, reducing emissions and plastic waste.
• Go Global: Promoting Vietnam’s image and expanding international partnerships.
• Go Digital: Accelerating digital transformation and tailoring experiences.
• Go Proud: Infusing heritage and art into every journey.
• Go Happiness: Measuring success by the happiness of guests and communities.
For Lux Travel DMC®, every journey is a living cultural masterpiece. Guests don’t just sightsee; they truly “touch” authentic Vietnam—through heritage, art, cuisine, and social responsibility.
LuxGroup® Ecosystem – Elevating Vietnamese Identity
LuxGroup® (www.luxgroup.vn) has built a comprehensive ecosystem:
• Cruises: Emperor Cruises®, Heritage Cruises Bình Chuẩn®, Amiral Cruises for Presidents®
• Hotels & Dining: Boutique hotels and fine dining rooted in Vietnamese culture and cuisine.
• Culture & Arts: LuxArts®, Lux Art Performances®, LuxCoop®—non-profit initiatives connecting art, heritage, and tourism.
All reflect our vision: “Luxury is Culture”—to position Vietnam as one of Asia’s and the world’s top luxury, sustainable, and culturally rich destinations.
