Top 10 Inbound Tour Operators Bringing Visitors to Vietnam in 2025
Vietnam’s tourism sector is on the cusp of a defining year. In the first nine months of 2025, the country welcomed nearly 14 million international visitors, marking a 21.7 percent increase from the same period last year. This surge underscores the resilience of Vietnam’s tourism economy and the pivotal role of inbound tour operators in shaping the traveler experience.
Visa Policy – A Catalyst for Growth
A major driver behind this momentum has been Vietnam’s increasingly flexible visa regime. Expanded exemptions, streamlined e-visas, and longer stays have made the destination far more attractive to global travelers. The headline decision in Q3/2025—to extend visa-free access to an additional 12 European nations—is expected to deliver a powerful boost in the final quarter of the year.
Yet, the challenge remains steep. To achieve the government’s target of 22–25 million arrivals by year’s end, Vietnam will need to attract nearly 6.7 million more visitors in the final three months alone. This places enormous pressure on the nation’s tour operators to innovate, diversify, and scale.
Markets in Motion
While China (1.58 million arrivals, up 78.3 percent) and South Korea (1.26 million) continue to dominate as Vietnam’s largest source markets, there is equally encouraging news from further afield. Direct flights and favorable visa terms have opened pathways for growth from the United States, Australia, India, Japan, and across Europe.
A clear trend shaping 2025 is the rise of FIT (free independent travelers), pushing agencies to curate more personalized, flexible, and immersive offerings. Meanwhile, luxury-seeking segments from Europe and North America remain a largely untapped opportunity, particularly for operators that can deliver authenticity with sophistication.
Vietnam Tourism Awards 2025 – The Top 10 Inbound Travel Agencies
At the prestigious Vietnam Tourism Awards 2025, 113 companies were recognized across 11 categories. Among them, these Top 10 inbound operators stand out for their impact, adaptability, and vision in bringing the world to Vietnam.
1. Saigontourist
The market leader in MICE tourism, Saigontourist is targeting 2.3 million inbound visitors this year. Its recent USD 150 million strategic partnership with Sun World aims to integrate premium attractions and experiences under the “Beloved Vietnam” campaign.
2. Vietravel
Leveraging its aviation arm, Vietravel Airlines, the company expects to serve 233,000 inbound travelers in 2025. Vietravel is aggressively expanding into India and ASEAN, while setting an ambitious target of 15 percent online revenue through digital platforms.
3. Anex Vietnam
Reviving charter flights from Kazakhstan and Russia, Anex now operates 20 flights monthly, tapping into a market that grew 74 percent this year. Its focus remains on beach and resort tourism along Vietnam’s southern coast.
4. JTB-TNT
A Vietnam–Japan joint venture, JTB-TNT specializes in high-end Japanese travelers and multi-country itineraries. With strong MICE offerings and offices in Hanoi, Danang, and Ho Chi Minh City, it continues to bridge Vietnam with Japan’s discerning market.
5. Vidotour (Á Đông)
One of Vietnam’s longest-standing operators, Vidotour is renowned for handling large groups with ease. Through the Vidogroup ecosystem (including Viantravel, Coco Dining, and Lý Club), it has diversified its offerings into food, culture, and heritage.
6. F5 Vietnam
Based in the north, F5 focuses on short-haul Asian markets such as South Korea, China, Taiwan, Japan, Thailand, and Malaysia, ensuring steady inbound flows with its agile and regional approach.
7. Lux Travel DMC® (Du Lịch Sang Trọng Việt Nam)
A member of LuxGroup®, Lux Travel DMC is the first Vietnamese operator to achieve Travelife Certified status for sustainable tourism. Specializing in luxury, tailor-made journeys, it caters to affluent European markets with two core lines: Premium Travel (small curated groups) and Luxury Travel (exclusive bespoke experiences).
8. Indochina Unique Tourist
Focused on heritage-driven itineraries, the company crafts long-stay tours across Vietnam, Laos, and Cambodia, appealing to culturally inclined travelers from Europe and Asia.
9. John’s Tours Phu Quoc
Since 2006, John’s Tours has specialized in island adventures—speedboat excursions, fishing trips, and multi-day packages that highlight the pristine charm of Phu Quoc Island.
10. Saco Travel
With a fleet of over 200 vehicles, Saco integrates transportation with inbound travel services, cutting costs and adding flexibility. Its model has made it a strong contender in the international group travel segment.
Looking Ahead
Experts agree that while Vietnam’s visa liberalization has been transformative, maintaining momentum will require more than favorable entry policies. Expanding incentives for U.S., Chinese, and South Asian markets, while simultaneously diversifying products and strengthening service chains, will be critical.
The strategies of these Top 10 operators—from mega-partnerships and aviation integration to sustainable luxury and heritage-focused itineraries—demonstrate that Vietnam’s inbound travel sector is evolving beyond volume. Instead, the emphasis is shifting toward value, sustainability, and memorable storytelling.
Whether Vietnam achieves its ambitious goal of 25 million international visitors in 2025 will depend largely on the agility, creativity, and global vision of the companies leading the charge.
Takeaway: Vietnam’s inbound travel landscape in 2025 is no longer about chasing numbers. It’s about crafting journeys where culture, comfort, and connection converge—making the country not just a destination, but a story travelers will carry home.
