Hanoi / Berlin – February 2026
LuxGroup, one of Asia’s most respected sustainability-driven luxury travel groups and a self-described “group of small giants,” has announced the launch of luxtraveldmc.asia, a dedicated B2B travel-trade platform created exclusively for premium travel professionals worldwide.
Scheduled to go live from 1–5 March 2026, the platform will debut ahead of the global peak planning season and anchor LuxGroup’s presence at ITB Berlin 2026 (Hall 26, Booth 311a). The launch marks a strategic milestone in LuxGroup’s long-term international trade strategy, clearly separating its professional B2B ecosystem from consumer-facing channels.
More than a website, luxtraveldmc.asia is positioned as a trade intelligence and sales-enablement platform, designed to support luxury travel advisors, tour operators, wholesalers, and travel designers selling high-end journeys across Vietnam, Southeast Asia, and selected Asian markets.
Luxury Is No Longer Hardware — It Is Heartware
“Luxury travel today is no longer about hardware—it is about heartware,” said Dr. Phạm Hà, Founding President & CEO of LuxGroup®.
“Twenty or thirty years ago, luxury was defined by five-star hotels, first-class flights, and beautiful vehicles. Today, those are simply expected—they are the software of travel, not its soul.
True luxury now lies in emotional connection: in experiences that touch memory, create meaning, and build an authentic bond between traveler and place. At LuxGroup®, we design journeys that go beyond comfort and spectacle—journeys that leave guests not only impressed, but changed.”
This philosophy underpins the design of luxtraveldmc.asia, where technology serves not as an end in itself, but as an enabler of deeper storytelling, cultural understanding, and meaningful travel design.
A B2B-First Platform Built for How Luxury Travel Is Actually Sold
Built around the real workflows of professional travel sellers, the multilingual platform—available in English, French, German, Spanish, and Italian—offers verified partners secure access to a comprehensive B2B ecosystem, including:
• Continuously updated portfolios of luxury hotels, boutique resorts, cruises, yachts, speedboats, and experiential products
• Destination intelligence and sales guidance covering Vietnam, Laos, Cambodia, Myanmar, Thailand, and emerging Asian markets
• A curated digital asset library with high-resolution imagery, video content, and media-ready materials
• Complimentary training and certification modules via LuxGroup’s proprietary online learning system
At its core, the platform integrates real-time pricing and availability, enabling advisors to design and price bespoke itineraries efficiently—while retaining full creative and narrative control.
A Global Sales Network, Unified on One Platform
A key differentiator of luxtraveldmc.asia is the direct integration of LuxGroup’s global sales force.
Multilingual sales representatives operating across five continents actively use the platform to meet partners at international travel fairs, introduce LuxGroup’s portfolio in person, and provide continuous regional support.
Through the platform, verified travel professionals can:
• Connect directly with assigned regional LuxGroup sales representatives
• Access live pricing, availability, and product updates
• Review and compare experiences across LuxGroup’s full portfolio
• Confidently present and price itineraries using current trade conditions
This hybrid human-digital model reflects how luxury travel is genuinely sold in today’s relationship-driven market.
Live Access to Experiences, Brands, and New Products
For the first time, travel professionals can review and price LuxGroup’s entire ecosystem in one place—spanning overland journeys, cultural programmes, and cruise-led itineraries.
Among the platform’s highlights is a new premium cruising option on the Saigon River aboard Amiral Cruises for Presidents—a boutique river-maritime concept redefining luxury travel in southern Vietnam.
The experience offers advisors:
• A new high-end cruising alternative departing from Ho Chi Minh City
• Seamless integration with luxury hotels, private transfers, and curated cultural experiences
• Clear positioning and transparent trade pricing for high-net-worth and executive travelers
Empowering Confidence, Creativity, and Advisor Independence
“After more than 20 years working closely with the global travel trade, we know that what luxury advisors value most is confidence—confidence in product, information, and execution,” Dr. Phạm Hà added.
“This platform brings together everything our partners need to sell Asia with authority—journeys, cruises, hotels, emerging trends, destination insights, and practical guidance on translating authenticity into unforgettable experiences.
Registered agents can independently design and price tailor-made journeys within 24 hours, while still benefiting from LuxGroup’s fully integrated ecosystem. For us, technology is not about automation; it is about empowering human creativity in luxury travel.”
From Sellers to Specialists: Education as Strategy
Earlier this year, LuxGroup introduced LuxGuide and the Vietnam Guide Book for Premium Travel Professionals, reinforcing its belief that education—not discounting—is the foundation of sustainable luxury travel.
Through luxtraveldmc.asia, partners gain access to:
• Structured destination and product training modules
• Ongoing market intelligence and sales insights
• Educational Green Tours and curated FAM trips
• Post-trip certification recognising advisors as Luxury Asia Travel Specialists
Global Trade Engagement and Growth Outlook
LuxGroup maintains an active presence at more than 40 major B2B travel trade events worldwide, including ITB Berlin & Asia, WTM London & Latin America, ILTM, IMEX, PURE, AIME, TOP RESA, FITUR, SATTE, OTM, ATF, and leading U.S. trade shows.
Alongside its digital expansion, the group is strengthening its footprint in Middle Eastern, Eastern European, and Portuguese-speaking markets, supported by dedicated regional sales teams.
Despite ongoing geopolitical and economic uncertainty, LuxGroup is targeting double-digit growth in 2026, aligned with its Vision 2045 to become one of Asia’s most trusted, culturally grounded luxury travel groups—and a leading force behind the Vietnam Waterways® vision.
LuxGroup has received multiple international accolades for excellence and sustainability, including Travelife Top 500 World, HR Asia Best Places to Work in Asia, Asia’s Leading Luxury Tour Operator & DMC at the World Travel Awards, and Vietnam’s Best Tour Operator from the Vietnam National Administration of Tourism.
Lux Travel DMC Asia
The Global B2B Platform for Luxury Travel Professionals in Asia
luxtraveldmc.asia is LuxGroup®’s dedicated B2B luxury travel-trade platform, created exclusively for premium travel professionals worldwide.
Built around how luxury travel is truly sold, the platform brings together live trade pricing, destination intelligence, curated experiences, and direct access to LuxGroup’s global sales teams—empowering advisors to design, price, and deliver bespoke journeys with confidence and clarity.
More than a booking tool, luxtraveldmc.asia is a trade intelligence and sales-enablement ecosystem, connecting advisors with culturally grounded journeys across Vietnam, Southeast Asia, and selected Asian markets. From luxury hotels and tailor-made itineraries to boutique cruises and signature river experiences, every element is designed to support meaningful, high-value travel design.
At its core lies LuxGroup®’s belief that luxury is no longer hardware—it is heartware: journeys shaped by emotion, culture, and human connection. Login now or contact us at sales@luxtraveldmc.asia.