A Journey To Honor Emperor Bảo Đại: Inspiration For Emperor Cruises Legend
In celebration of Lux Cruises Group’s 10th anniversary and its commitment to sustainable development, Dr. Phạm Hà, the founder of Lux Cruises Group, along with Ms. Đỗ Thanh Hường, CEO of Lux Cruises Group, embarked on a meaningful visit to the final resting place of Emperor Bảo Đại at Passy Cemetery in Paris. This visit was not only a heartfelt tribute but also marked a significant milestone: the launch of the new yacht, Emperor Cruises Legend.
Emperor Bảo Đại – The Last Emperor and His Legacy on the Seas
Emperor Bảo Đại (1913 – 1997), the last monarch of the Nguyễn dynasty, had a life deeply intertwined with Vietnam’s modern history. Spending his final years in France, Emperor Bảo Đại now rests at Passy Cemetery, located near the iconic Eiffel Tower — a symbol of Parisian grandeur.
During his reign, Emperor Bảo Đại had a profound love for the sea and luxury yachts. He owned several private yachts for his royal leisure trips and hunting expeditions, particularly in Nha Trang, Hạ Long, and Đà Lạt. His refined, artistic lifestyle became the inspiration for Emperor Cruises, a brand that blends heritage and luxury — a proud member of Lux Cruises Group.
Phạm Hà & Đỗ Thanh Hường – Inspired by a Royal Legacy
As cultural enthusiasts with a deep appreciation for art and history, Dr. Phạm Hà and Ms. Đỗ Thanh Hường drew inspiration from Emperor Bảo Đại to build the Emperor Cruises brand. Over the past decade, Lux Cruises Group has remained committed to sustainable tourism while integrating Vietnam’s rich cultural heritage into each cruising experience.
Naming the new yacht Emperor Cruises Legend is not only a tribute to Emperor Bảo Đại but also a symbol of luxurious, regal living — the very essence that the brand strives to embody. The Legend yacht captures the perfect harmony between heritage and modern sophistication, offering guests an unforgettable journey.
A Heartfelt Visit to Passy Cemetery
During their visit to France, marking the 10th anniversary of Lux Cruises Group, Dr. Phạm Hà and Ms. Đỗ Thanh Hường paid their respects at Passy Cemetery. Standing before the simple yet symbolic resting place of Emperor Bảo Đại, they lit incense to honor the last emperor of Vietnam — the figure who inspired Lux Cruises Group’s mission to bring Vietnamese heritage to the world through the Emperor Cruises experience.
In that reflective moment, they silently promised: “Emperor Cruises Legend will carry forward the spirit of elegance, luxury, and cultural pride that Emperor Bảo Đại once embodied.”
10 Years of Resilience – From Vision to Reality
This special visit also marked a remarkable journey of resilience, growth, and achievement for Lux Cruises Group. From humble beginnings, Dr. Phạm Hà and Ms. Đỗ Thanh Hường have transformed Lux Cruises Group into a pioneer in Vietnam’s luxury cruise industry.
With her exceptional leadership, Ms. Đỗ Thanh Hường has played a pivotal role in shaping the company’s strong corporate culture, building a skilled workforce, and driving its ongoing success. She is regarded as a key partner and dedicated companion in Phạm Hà’s journey to elevate Lux Cruises Group to global recognition.
This success stems from a combination of visionary leadership, sustainable business practices, and an unwavering commitment to showcasing Vietnamese heritage through luxury travel. Brands such as Heritage Cruises, Emperor Cruises, and Amiral Cruises proudly embody the nation’s rich cultural narratives.
Emperor Cruises Legend – A Living Heritage at Sea
The Emperor Cruises Legend is more than just a new yacht — it’s a symbol of the seamless blend of tradition and modernity, of royal elegance and personalized experiences. Each space onboard is designed as a vibrant living museum, celebrating Emperor Bảo Đại’s extravagant lifestyle and timeless charm.
This new chapter will reflect the dedication of two passionate leaders — Dr. Phạm Hà and Ms. Đỗ Thanh Hường — who have tirelessly pursued the dream of sharing Vietnamese culture and heritage with the world through luxury cruising.
Connecting the Past – Shaping the Future
The visit to Emperor Bảo Đại’s grave by Dr. Phạm Hà and Ms. Đỗ Thanh Hường was more than just a symbolic gesture. It was a profound declaration that heritage is not merely a memory of the past but a guiding light for a future filled with purpose and aspiration.
The Emperor Cruises Legend is a proud continuation of that journey — a journey that embraces the philosophy of “Living Every Moment to the Fullest”, delivering happiness and unforgettable experiences to every traveler aboard.
