Exclusive Interview with Dr. Pham Ha: From Zero to Hero – The Journey of LuxGroup
In an exclusive interview, Dr. Pham Ha, the visionary founder and CEO of LuxGroup, shared the remarkable journey from the humble beginnings of Luxury Travel to the multifaceted LuxGroup of today. LuxGroup has evolved into a powerhouse in luxury travel, hospitality, F&B, and the arts, driven by a mission to elevate heritage through tourism and sustainability.
A Journey from Zero to Hero
Dr. Pham Ha recounted the early days when Luxury Travel, Vietnam’s first tour operator and destination management company (DMC), was officially licensed on March 11, 2005. It began as a small operation but quickly gained recognition for its commitment to delivering unforgettable travel experiences. Today, Lux Travel DMC operates under two brands: Luxury Travel, with the tagline “Touching Hearts,” and Lux Travel DMC Asia, known for “Inspiring Journeys.” These brands reflect the company’s evolution, focusing on creating meaningful connections with travelers and leaving lasting impressions.
Inspiring Journeys: A New Mission
When asked about the significance of the “Inspiring Journeys” tagline, Dr. Pham Ha explained, “Our journey is about delivering happiness, touching the hearts of our guests, and making a positive impact. The new mission embodies our commitment to innovation and excellence, leading the luxury travel industry in Vietnam and beyond. We are not just creating journeys; we are crafting experiences that inspire and connect.”
LuxGroup’s Expanding Horizons
LuxGroup has expanded its portfolio beyond travel to include Lux Cruises Group, which comprises Emperor Cruises, Heritage Cruises, and Amiral Cruises. Each cruise ship tells a unique story, rooted in Vietnam’s rich heritage and designed to offer elite experiences to discerning travelers. The group’s commitment to cultural sustainability is evident in its various initiatives, from the LuxArts Collection and “Spices des Arts” to the “Heritage Night” art performances and the “Bring History to Life” project.
A Leader in Sustainability
Lux Cruises Group’s recent recognition at the international Sustainability Awards by LLA American and Lux Travel DMC’s nomination for the World Sustainable Travel and Hospitality Awards are testaments to LuxGroup’s dedication to sustainability. Under Dr. Pham Ha’s leadership, the company has embraced Environmental, Social, and Governance (ESG) principles, conducting business with kindness and a deep respect for cultural heritage. Dr. Pham Ha was recently honored as the World’s Leading Sustainability Leader, a recognition that reflects his unwavering commitment to responsible tourism.
Celebrating 20 Years of LuxGroup
Looking ahead, LuxGroup is set to celebrate its 20th anniversary in Nha Trang next year with the launch of the Emperor Cruises Grandeur Nha Trang, a luxurious vessel designed to host 300 guests. This milestone will also see the debut of Amiral Cruises for Presidents on the Saigon River, offering a “Voyage Through Time” that showcases the rich history and culture of the region.
Dr. Pham Ha concluded the interview with a reflection on LuxGroup’s journey: “Our new slogan and our journey of delivering happiness have just begun, and we are building with pride. Our mission is to lead in luxury travel, drive innovation, and be the first to cruise along the coastline of Vietnam as an icon of Vietnam Tourism. It’s a Vietnamese dream come true.”
