HAPPINESS IN A “GREAT LITTLE COMPANY”
LuxGroup has solidified its position as a leader in the luxury travel industry not only through premium products but also by fostering a strong corporate culture centered around customer satisfaction and sustainable growth.
The Philosophy of a “Great Little Company”
According to Phạm Hà, Founder and CEO of LuxGroup, success is not solely defined by profit but also by creating meaningful value, addressing societal needs, and generating employment opportunities.
The concept of a “great little company” that Mr. Hà envisions does not strive to be the biggest but rather the best — a company with a distinct identity, strong governance, long-term vision, and a vibrant, enduring brand.
Corporate Culture: The Foundation of Success
LuxGroup believes that a strong corporate culture is fundamental to creating internal happiness and delivering exceptional customer experiences. Mr. Hà emphasizes that true customer satisfaction can only be achieved when employees are happy, understand their roles, and embrace the company’s mission.
This strong corporate culture has enabled LuxGroup to withstand major challenges, including pandemics, economic crises, and natural disasters. The cohesive internal environment has provided the resilience needed to maintain stability and growth.
Balancing Profit with Social Values
LuxGroup maintains a strong focus on ESG principles (Environmental, Social, and Governance), never chasing profits at all costs but instead aligning business success with cultural values and ethical practices.
This combination of culture and commerce is reflected in LuxGroup’s standout projects:
• Heritage Cruises, inspired by the life and legacy of entrepreneur Bạch Thái Bưởi, pays homage to Vietnam’s pioneering spirit.
• Emperor Cruises offers a regal experience reminiscent of Vietnam’s royal era, blending elegance with historical richness.
• The Vị Hà Nội, Vị Huế, and Vị Sài Gòn restaurant chains provide not only local cuisine but also captivating narratives of regional culture through each dish.
LuxArts Collection – Art in Every Space
The LuxArts Collection, curated by Mr. Phạm Hà, symbolizes the intersection of art and tourism. Each piece is more than just decoration — it tells a story of Vietnamese history and culture. These artworks enhance the aesthetic of LuxGroup’s spaces while evoking deep emotional connections for guests.
Innovation and Creativity: The Key to Sustainable Growth
Despite LuxGroup’s achievements, Mr. Phạm Hà acknowledges that his greatest concern isn’t competition — it’s the ability to continuously innovate and create. This belief drives him to consistently explore new ideas and offer unique, memorable experiences for travelers.
The newly launched Amiral Cruises for Presidents, a luxury yacht experience on the Saigon River, exemplifies LuxGroup’s dedication to innovation and customer-centric experiences.
Commitment to Sustainability and Global Recognition
Achieving Travelife Certified status at ITB Berlin 2025 placed Lux Travel DMC among the world’s top 500 sustainable tour operators. This milestone also marked Lux Travel DMC as the first Vietnamese company to earn this prestigious certification, meeting nearly 250 sustainability criteria.
While LuxGroup has earned numerous international awards, including the World Travel Awards, Mr. Phạm Hà believes that true success is measured not by accolades alone but by the emotions and unforgettable experiences his company delivers to guests.
Vision 2045 – Setting Sail for Global Expansion
LuxGroup envisions itself as a “great little company” that aims to grow its value 100-fold by 2045. Mr. Phạm Hà aspires to see Vietnamese-flagged cruise ships sailing across international waters, proudly representing the nation’s heritage and tourism prowess.
LuxGroup stands as a shining example of a “small yet mighty” enterprise — where success is built on happiness, human values, and relentless innovation.
