Heritage Life: Sustainable Initiative for the Restoration and Promotion of the Intangible Cultural Heritage of Hát Ả Đào by Lux Cruises Group
I. Project Introduction
Lux Cruises Group, with its mission to preserve and promote traditional cultural values, has launched the “Heritage Life” project with the aim of restoring and promoting the art of Hát Ả Đào—a form of intangible cultural heritage from Vietnam recognized by UNESCO as an Intangible Cultural Heritage in Need of Urgent Safeguarding. As this art form faces gradual decline, the project is not only focused on its preservation but also on its sustainable development and dissemination, ensuring long-term benefits for the community and cultural environment.
II. Project Objectives
Restore the Art of Hát Ả Đào: The project focuses on reviving the art of Hát Ả Đào through training, performances, and promotional activities to ensure its sustainable maintenance and development.
Enhance Heritage Value through Sustainable Tourism: By combining heritage preservation with tourism development, the project creates unique cultural experiences on luxury cruises while contributing to the sustainable growth of Vietnam’s tourism industry.
Increase Awareness and Community Education: The project aims to raise awareness about the value of Hát Ả Đào through educational programs and media campaigns, in collaboration with cultural organizations both domestically and internationally.
III. Sustainable Heritage Restoration Activities
Training the Next Generation of Artisans:
The project will implement intensive training programs for young artisans at renowned Ca Trù guilds in Hai Phong and Hanoi, ensuring they possess the skills and passion needed to carry on the tradition of Hát Ả Đào.
Recreating Traditional Performance Spaces:
Lux Cruises Group will recreate traditional cultural spaces on its luxury cruises, providing an intimate setting where tourists can experience Hát Ả Đào in an authentic and immersive environment.
Reviving Ancient Dances:
The project will revive and perform ancient dances associated with Ca Trù, enriching the cultural atmosphere and creating a diverse cultural space.
IV. Promoting Heritage through Sustainable Tourism
Integrating Culture and Tourism:
Lux Cruises Group will incorporate Hát Ả Đào into its cruise itineraries, offering tourists a deep and sophisticated cultural experience.
Developing New Content:
The project encourages the creation of new Ca Trù compositions, focusing on themes of sustainability, environmental protection, and the celebration of traditional culture.
V. Community Awareness and Education
Sustainable Media Campaigns:
The project will launch media campaigns to raise public awareness about the value of Hát Ả Đào, utilizing social media, documentary films, and cultural events.
Organizing Workshops and Conferences:
The project will organize workshops and conferences on cultural heritage preservation, bringing together experts, researchers, and artisans to share experiences and foster collaboration.
Cultural Education for the Youth:
The project will implement cultural education programs for the younger generation, helping them understand and appreciate the value of traditional art through hands-on activities and performances.
VI. Sustainable Funding and Collaboration
Securing Sponsorships and Collaborations:
The project will seek partnerships with cultural organizations, NGOs, and international sponsors to provide financial support.
Utilizing the LuxGroup Foundation Fund:
Funds from the LuxGroup Foundation will be allocated to support artisans and develop preservation activities, restoration efforts, and the creation of new content.
VII. Conclusion
The “Heritage Life” project by Lux Cruises Group is not just an effort to preserve the art of Hát Ả Đào but also a model of sustainable development, integrating culture and tourism. With a long-term vision and commitment to sustainability, the project aims to create lasting value for Vietnam’s cultural heritage, contributing to the sustainable development of the community and society.
