Interview on Cát Bà Becoming a Hollywood Film Set on Netflix

The news that Cát Bà has been chosen as the filming location for a Hollywood series on Netflix is an exciting opportunity not only for the local tourism industry but also for Vietnam as a whole. This is a golden chance to showcase Vietnam’s natural beauty and cultural richness to a global audience through the powerful language of cinema — a medium that stirs emotions and inspires viewers to visit the stunning locations they see on screen.

Netflix’s decision to feature Cát Bà as a filming location highlights Vietnam’s growing appeal to international filmmakers. Following the success of Kong: Skull Island, which showcased the breathtaking landscapes of Ninh Bình, this development further reinforces the country’s potential as a cinematic destination.

Cát Bà’s majestic limestone karsts, emerald-green bays, and rich biodiversity make it a natural fit for large-scale film productions. Its pristine landscapes possess a rare blend of rugged beauty and serene charm, ideal for creating powerful cinematic visuals.

In fact, Lux Cruises — the company I founded — has hosted several domestic and international film crews filming in Hạ Long Bay and Cát Bà. Most recently, the movie Friend Zone and several artistic projects and documentaries have captured the stunning natural scenery and cultural essence of the region.

The influence of cinema on tourism is undeniable. Iconic films such as The Lover, Indochine, and The Vertical Ray of the Sun have had a profound impact, attracting thousands of tourists eager to explore the beautiful backdrops seen on screen. I vividly recall participating in the set design for scenes shot in the Cửa Vạn fishing village. After these scenes were showcased in cinemas, tourist arrivals in Hạ Long skyrocketed, proving the powerful effect of cinematic tourism.

The arrival of an international film production in Cát Bà presents a fantastic opportunity to promote Vietnam’s tourism image to a global audience. This exposure is likely to draw more international travelers, boosting the local economy and creating new growth prospects for the community.

However, this opportunity comes with significant challenges. As a UNESCO-recognized biosphere reserve, Cát Bà must be protected from the potential environmental impacts of film production and increased tourist activity. To achieve this balance, I believe the following measures are crucial:

•Strict Filming Regulations: Film crews must adhere to strict environmental guidelines to minimize their impact on the natural surroundings. Equipment placement, lighting, and sound systems should be carefully managed to protect local wildlife and ecosystems.

•Sustainable Tourism Development: Local tourism businesses should focus on creating eco-friendly, sustainable tourism products. Experiences that educate visitors about Cát Bà’s ecological and cultural value can raise awareness while ensuring long-term conservation.

As someone passionate about tourism and the arts, I am highly optimistic about the positive impact this event will have on the local tourism industry. I believe this is an opportunity to diversify tourism offerings, combining natural exploration with cultural and cinematic experiences to create unique and meaningful journeys.

For instance, Lux Cruises’ signature Lan Hạ Bay cruises can be enhanced with artistic elements, offering themed tours that guide guests through iconic filming locations. Similarly, mountain climbing, trekking through Cát Bà National Park, or experiencing life in the local fishing villages can be elevated by integrating storytelling, arts, and cinema-inspired activities.

I also envision creative tourism products such as film set discovery tours, blending cultural immersion, gastronomy, and artistic narratives to attract a diverse range of visitors — from film enthusiasts to adventurous travelers seeking fresh experiences.

The appearance of Cát Bà on Netflix is an incredible opportunity to boost Vietnam’s global tourism profile. However, I believe true success lies in utilizing this opportunity wisely — balancing economic development with environmental conservation.

Tourism businesses must collaborate to develop innovative, culturally rich travel experiences that go beyond sightseeing. By offering meaningful journeys that connect visitors to Cát Bà’s heritage, environment, and people, we can ensure long-term benefits for both travelers and the local community.

With Lux Cruises’ commitment to sustainable tourism, we aim to contribute to positioning Cát Bà as a global travel hotspot — a paradise of rich heritage, pristine beauty, and unforgettable experiences.