July’s Art & Tea Session – Awakening Aesthetic Sense
Art and Distinction Make LuxGroup One of Asia’s Best Places to Work
When a company is honored by HR Asia as one of Asia’s Best Companies to Work For, it speaks not only of benefits or retention—but of culture, emotional depth, and unique identity.
At LuxGroup, Vietnam’s leading luxury travel and hospitality brand, the difference doesn’t come from being “better,” but from being distinct, deep, and beautifully human. Art is not a backdrop—it is the beating heart of the workplace.
☕ When the Office Becomes a Gallery, and Dialogue Becomes Aesthetic Education
In late July, LuxGroup hosted an intimate internal dialogue titled “Art & Tea – Awakening Aesthetic Sense” at its boutique Hanoi headquarters.
Instead of a sterile hall, the event unfolded in a vibrant gallery filled with original Vietnamese artworks, hand-picked from the company’s collection. Attendees moved through five segments:
1. Visual aesthetics – training the eye to feel.
2. Art history – understanding cultural depth.
3. Art analysis – seeing through both logic and emotion.
4. Live sketching – witnessing art take form.
5. Applied aesthetics – integrating beauty into everyday work and life.
🎨 A Boutique Culture Where Art Is Lived, Not Displayed
With over 500 curated artworks, LuxGroup turns its offices, yachts, and hotels into living art spaces. From hallways to boardrooms, art nurtures the soul of the organization.
As Dr. Phạm Hà, Founder & Chairman, shares:
“We don’t choose to be better. We choose to be uniquely different with depth. True luxury is cultural, and fine art is our identity.”
He currently owns 10% of the lifetime works of legendary artist Phạm Lực, integrating them directly into business spaces and experiences—where art becomes part of daily inspiration.
🚢 ESG, Culture, and Art – A Sustainable Luxury Blend
LuxGroup is Travelife Certified and ESG-focused. But its sustainability goes beyond operations. It’s embedded in cultural storytelling:
• Heritage Bình Chuẩn Cruises serves as a floating museum.
• Emperor Cruises offers Indochine elegance inspired by Vietnam’s last emperor.
• Amiral Cruises for Presidents hosts elite diplomatic guests amid curated aesthetics.
• LUX Hotels & Resorts are artistic sanctuaries where every room tells a story.
The company also curates art tours for cultural travelers—visiting studios, learning Vietnamese painting, and engaging with the art community.
🌿 Aesthetic Intelligence – The Soft Skill of the Future
In LuxGroup’s view, art is not a luxury—it’s a strategic asset. The “Art & Tea” session is just one expression of how aesthetic intelligence supports well-being, creativity, and emotional resilience in the workplace.
✨ Conclusion: When Work Feeds the Soul
You may join LuxGroup for a career—but you stay for the culture, the emotion, and the beauty. With art woven into every corner, this is not just a company. It’s a canvas for living.
And perhaps that is what makes LuxGroup truly worthy of HR Asia’s recognition—not just because they succeed, but because they make work beautiful.
