Lux Cruises Group Celebrates 10th Anniversary with Historic Nomination at the World Travel Awards 2025
Vietnam’s First Boutique Cruise Line™ earns global recognition among the world’s finest — redefining luxury, art, culture, personalization, and sustainability.
Nha Trang Bay, Vietnam – October 2025 – In a landmark achievement for Vietnam’s luxury travel industry, Lux Cruises Group®, proudly recognized as Vietnam’s First Boutique Cruise Line™, has been officially nominated for World’s Leading Small Ships Cruise Line 2025 at the 32nd Annual World Travel Awards — the most prestigious accolades in global tourism, often hailed as “the Oscars of Travel.”
This historic nomination not only marks the Group’s global debut but also makes history as the first Vietnamese cruise line ever recognized in this top category. The milestone affirms Vietnam’s growing presence among the world’s elite cruising destinations and highlights the nation’s artistry, heritage, and craftsmanship in luxury travel.
Where Heritage Sails with Elegance
At the heart of this recognition is a brand that has reimagined what it means to cruise in Southeast Asia. From the refined artistry of Heritage Cruises®, to the imperial grace of Emperor Cruises®, and the grand debut of Amiral Cruises® for Presidents, each voyage under the Lux Cruises Group umbrella is a symphony of heritage, design, and sustainable sophistication.
“These are not mere cruises,” says Dr. Phạm Hà, Founder & Chairman of Lux Cruises Group. “They are cultural journeys through Vietnam’s soul — where every detail tells a story of our history, artistry, and national pride. Luxury, for us, is culture — it is the happiness we deliver.”
A Decade of Visionary Growth
As the Group celebrates its 10th anniversary, it continues to honor the spirit of Bạch Thái Bưởi (1874–1932) – Vietnam’s legendary “King of Cruise Ships.” Founded in 2015, Lux Cruises Group has grown into an industry pioneer with a fleet of eight boutique and royal vessels, hosting over 500 guests daily across Hạ Long Bay, Lan Hạ Bay, Nha Trang Bay, and the Sài Gòn River.
With a visionary roadmap under Vietnam Waterways®, the Group aims to operate 30 cruise ships by 2045, leading a renaissance in Vietnam’s maritime tourism. A trailblazer in eco-luxury cruising, Lux Cruises champions zero-waste dining, 30% energy savings, and a 100% guest satisfaction commitment, proving that sustainability and sophistication can coexist beautifully.
A Global Recognition for Vietnam
“This nomination is not only a proud moment for our entire team — it is a celebration of Vietnam,” shares Dr. Phạm Hà. “To be the first Vietnamese cruise line recognized at this level, during our 10-year milestone of championing sustainability, reinforces our commitment to heritage-inspired travel, refined design, and purposeful luxury.”
Since 1993, the World Travel Awards have honored excellence across every sector of global travel and tourism. Winners will be revealed at the Grand Final Gala Ceremony in Bahrain, where the world’s most distinguished travel brands will gather to celebrate creativity and innovation.
A Global Call to Vote for Vietnam
Lux Cruises Group invites guests, partners, and travel enthusiasts worldwide to vote and help spotlight Vietnam’s first-ever contender in this prestigious category.
🗳 Voting is open until 26 October 2025
Cast your vote here: https://www.worldtravelawards.com/profile-45737-lux-cruises-group
A single vote can help elevate Vietnam’s soul-stirring coastlines, regal heritage, and modern interpretation of luxury onto the world stage.
About Lux Cruises Group
Founded by visionary entrepreneur Dr. Phạm Hà, Lux Cruises Group® is Vietnam’s First Boutique Cruise Line™, operating a boutique fleet of eight vessels — including four main ships and four tenders and speedboats — each handcrafted to celebrate Vietnam’s heritage, artistry, and natural splendor.
Through its celebrated brands — Heritage Cruises® (designed for nobles), Emperor Cruises® (fit for emperors and queens), and Amiral Cruises® (crafted for presidents) — the Group has set a new benchmark in experiential travel, where luxury is felt, heritage is honored, and every journey tells a story.
The boutique fleet consistently ranks #1 on TripAdvisor, has earned Travelers’ Choice Awards for consecutive years, and in 2025 was named among the Top 10 Luxury Cruise Lines in Asia-Pacific by Travel + Leisure Awards, reinforcing its leadership in sustainable luxury tourism.
Media Contact
Ms. Linh Chi
PR & Communications Manager | Lux Cruises Group
✉ press@luxcruisesgroup.com | 🌐 www.luxcruisesgroup.com