Lux Cruises Group Earns Historic Nomination for Asia’s Leading Cruise Line 2025 at the 32nd Annual World Travel Awards
Vietnam’s First Boutique Cruise Line™ steps onto the world stage—elegantly and unapologetically.
Halong Bay, Vietnam – May 3, 2025 – In a landmark moment for Vietnam’s luxury travel industry, Lux Cruises Group, proudly recognized as Vietnam’s First Boutique Cruise Line™, has been officially nominated for Asia’s Leading Cruise Line 2025 at the 32nd World Travel Awards (WTA)—often referred to as the Oscars of the global travel and tourism industry.
This prestigious nomination not only marks the Group’s debut at the WTA but also makes history: Lux Cruises Group is the first Vietnamese cruise line ever to be nominated in this category. A trailblazing recognition, it affirms Vietnam’s place on the map of elite cruising experiences in Asia.
At the heart of this milestone is a brand that has reimagined what it means to cruise in Southeast Asia. From the elegance of Heritage Cruises to the imperial grace of Emperor Cruises, and the grand debut of Amiral Cruises for Presidents, each voyage by Lux Cruises Group is a confluence of heritage, artistry, and sustainable sophistication. These are not mere cruises—they are curated journeys through culture, history, and timeless beauty.
This recognition comes as Lux Cruises Group celebrates its 10th anniversary of boutique luxury and sustainable innovation. Founded in 2014 and inspired by the legacy of Bạch Thái Bưởi—the Vietnamese King of Cruise Ships—the company has set its sights on operating 30 yachts and cruises by 2045, with operations expanding along Vietnam’s coast and into Asia. With a fleet of 8 royal and boutique vessels that can serve up to 500 guests per day, Lux Cruises is a leader in experiential, eco-conscious travel, known for 100% guest satisfaction, award-winning service, and pioneering green practices including zero-waste dining and over 30% energy savings.
“This nomination is not only a proud moment for our entire team—it is a celebration of Vietnam,” shares Dr. Phạm Hà, Founder of Lux Cruises Group. “To be the first Vietnamese cruise line recognized in this esteemed category—during our 10th anniversary of championing sustainability—reinforces our commitment to immersive cultural travel, refined design, and purposeful luxury.”
Since 1993, the World Travel Awards have honored excellence across the global travel sector. This year, winners will be announced at a glamorous Gala Ceremony in Hong Kong this October, where the world’s leading travel brands gather to celebrate excellence and innovation.
A Global Call to Vote for Vietnam’s Boutique Cruise Icon
Lux Cruises Group now invites its guests, partners, and travel aficionados worldwide to cast their vote in support of Vietnam’s first-ever contender in this category.
Voting is open until August 31, 2025
Cast your vote now: https://www.worldtravelawards.com/profile-45737-lux-cruises-group
A single vote can help spotlight Vietnam’s soul-stirring coastlines, regal heritage, and modern interpretation of luxury.
Where Heritage Sails with Elegance
With voyages across Halong Bay, Lan Ha Bay, Nha Trang Bay, and the Saigon River, Lux Cruises Group offers more than transportation—it delivers floating sanctuaries of art, architecture, and storytelling. The group’s latest marvel, Emperor Cruises Legend Nha Trang, is a 99-guest royal-inspired vessel that evokes the golden age of Vietnamese elegance—where design, service, and scenery compose an unforgettable symphony.
Guided by a philosophy of sustainability, the Group is also a regional leader in ESG practices, aiming for net-positive impact by 2030 while reviving cultural legacies through every voyage.
About Lux Cruises Group
Founded by visionary entrepreneur Dr. Phạm Hà, Lux Cruises Group is Vietnam’s First Boutique Cruise Line™, specializing in handcrafted voyages that celebrate the nation’s heritage, artistry, and natural splendor. Through its celebrated fleets—Heritage Cruises, Emperor Cruises, and Amiral Cruises—the Group sets a new benchmark in experiential travel, where luxury is felt, heritage is honored, and every journey tells a story.
